CN102137081A - Method, device and system for inserting advertisements - Google Patents
Method, device and system for inserting advertisements Download PDFInfo
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- CN102137081A CN102137081A CN2010102350406A CN201010235040A CN102137081A CN 102137081 A CN102137081 A CN 102137081A CN 2010102350406 A CN2010102350406 A CN 2010102350406A CN 201010235040 A CN201010235040 A CN 201010235040A CN 102137081 A CN102137081 A CN 102137081A
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Abstract
The embodiment of the invention discloses a method, device and system for inserting advertisements, relating to the communication field and used for ensuring that a terminal user watches the advertisements before downloading media contents, and also for acquiring actual watching information of of the terminal user. In the method, after receiving a downloading description file request sent by a terminal device, a downloading server acquires advertisement resource information from an advertisement server, and adds the advertisement resource information to a downloading description file; when receiving and analyzing addresses of advertisement resources and an address of reporting advertisement watching information contained in the downloading description file and before acquiring downloading contents from the downloading server, the terminal device acquires the advertisement resources from the advertisement server and plays advertisements corresponding to the advertisement resources; and when the advertisements are play completely, the terminal device reports the actual watching information of the user to the advertisement server. The method, device and system provided by the invention can be mainly applied to the process of inserting the advertisements during the downloading.
Description
Technical field
The present invention relates to the communications field, relate in particular to a kind of method, equipment and system that inserts advertisement.
Background technology
OMA DLOTA (Open Mobile Alliance Download Over-The-Air, the exploitation mobile alliance is downloaded in the air) be OMA (Open Mobile Alliance, exploitation alliance) how a cover of organizing to set up obtains the standard of media object from server side by the mode of OTA (Over The Air, air interface) about mobile device.The purpose of this standard design is that definition one cover has the download protocol of state notifying, thereby makes server side can recognize the situation of client downloads media content, and this downloading mode is referred to as OMA and downloads.
As terminal use during from the interested medium of download server, the mode that can adopt OMA to download is downloaded this medium, the basic process that this OMA downloads comprises: terminal equipment obtains the download description document relevant with these medium from Download Server, and resolve this download description document, obtain comprising in this download description document the descriptor of these medium, this descriptor is shown to the user; When the user selects to download, receive the media content that Download Server issues, and return the download state report to Download Server; After this media content is installed, installment state is returned to Download Server.But, in the above-mentioned OMA process of downloading, do not consider to insert the function of advertisement, can't carry out effectively inserting in the OMA process of downloading advertisement the user.
Effectively insert advertisement in the OMA process of downloading in order to be implemented at present, employing increases the method that door represents server on the basis of original download system, promptly when terminal equipment request media content download, terminal equipment sends to the request of Download Server, send to this door simultaneously and represent server, represent between server and the Advertisement Server by this door and to communicate, realize the insertion of advertisement.
State in realization in the process of advertisement insertion, the inventor finds that there are the following problems at least in the prior art: in said method, though realized the insertion of advertisement in process of downloading, but can't know that the terminal use watches the actual information of advertisement, and can't determine advertising expenditure according to the actual information of advertisement of watching of terminal use.
Summary of the invention
Embodiments of the invention provide a kind of method, equipment and system that inserts advertisement, can guarantee that the terminal use watched advertisement earlier before media content download, and can know that the terminal use watches the actual information of advertisement.
For achieving the above object, embodiments of the invention adopt following technical scheme:
A kind of method of inserting advertisement comprises:
Download Server obtains advertising resource information from Advertisement Server after the download description document request that receives the terminal equipment transmission;
When the address that comprises advertising resource in the described advertising resource information with when reporting the address of advertisement viewing information, with the address of described advertising resource with report the address of advertisement viewing information to add to download in the description document download description document after obtaining upgrading;
The download description document of described Download Server after with described renewal sends to terminal equipment.
A kind of method of inserting advertisement comprises:
Terminal equipment receives the download description document that Download Server sends, and resolves described download description document and obtain downloading descriptor;
Search address that whether comprises advertising resource in the described download descriptor and the address that reports the advertisement viewing information;
If find address that comprises advertising resource in the described download descriptor and the address that reports the advertisement viewing information, then according to described download descriptor before the described download server content, address according to described advertising resource obtains advertising resource, and the advertisement of described advertising resource correspondence is play;
When described advertisement end of playing, described terminal equipment watches the actual information of advertisement to report Advertisement Server described terminal use according to the described address that reports the advertisement viewing information.
A kind of Download Server comprises:
Acquiring unit is used for obtaining advertising resource information from Advertisement Server after the download description document request that receives the terminal equipment transmission;
Adding device, be used for when described advertising resource information that described acquiring unit obtains comprises the address of advertising resource and reports the address of advertisement viewing information, add in the download description document address of described advertising resource to after obtaining upgrading download description document with the address that reports the advertisement viewing information;
Transmitting element, the download description document after the described renewal that is used for described adding device is obtained sends to terminal equipment.
A kind of terminal equipment comprises:
Receiving element is used to receive the download description document that Download Server sends;
Resolution unit is used to resolve the described download description document that described receiving element receives and obtains downloading descriptor;
Search the unit, be used for searching described resolution unit and resolve the address whether described download descriptor that obtains comprises the address of advertising resource and report the advertisement viewing information;
The advertisement acquiring unit, be used for searching that the unit finds that described download descriptor comprises the address of advertising resource and when reporting the address of advertisement viewing information when described, according to described download descriptor before the described download server content, obtain advertising resource according to the address of described advertising resource;
Broadcast unit, the advertisement that is used for described advertising resource correspondence that described advertisement acquiring unit is obtained is play;
Report the unit, be used for when described advertisement end of playing,, watching the actual information of advertisement to report Advertisement Server described terminal use according to the address that reports the advertisement viewing information.
A kind of Advertisement Server comprises:
First receiving element is used to receive the resource request information of obtaining advertising resource information that Download Server sends;
Acquiring unit is used for obtaining corresponding advertising resource information according to the described resource request information that described first receiving element receives;
First transmitting element is used for that the described advertising resource information that described acquiring unit obtains is carried at the resource response message and sends to described Download Server;
Second receiving element is used for the actual information that terminal use that receiving terminal apparatus reports watches advertisement;
Display unit is used for watching the actual information of advertisement to show the described terminal use that described second receiving element receives.
A kind of system that inserts advertisement comprises:
Download Server is used for obtaining advertising resource information from Advertisement Server after the download description document request that receives the terminal equipment transmission; When the address that comprises advertising resource in the described advertising resource information with when reporting the address of advertisement viewing information, with the address of described advertising resource with report the address of advertisement viewing information to add to download in the description document download description document after obtaining upgrading; Download description document after the described renewal is sent to terminal equipment;
Terminal equipment is used to receive the download description document that Download Server sends, and resolves described download description document and obtain downloading descriptor; Search address that whether comprises advertising resource in the described download descriptor and the address that reports the advertisement viewing information; If comprise the address and the address that reports the advertisement viewing information of advertising resource in the described download descriptor, then according to described download descriptor before the described download server content, address according to described advertising resource obtains advertising resource, and the advertisement of described advertising resource correspondence is play; When the end of playing of described advertisement,, watch the actual information of advertisement to report Advertisement Server described terminal use according to the address that reports the advertisement viewing information;
Advertisement Server is used to receive the resource request information of obtaining advertising resource information that Download Server sends; Obtain corresponding advertising resource information according to described resource request information; Described advertising resource information is carried at sends to described Download Server in the resource response message; The terminal use that receiving terminal apparatus reports watches the actual information of advertisement; Watch the actual information of advertisement to show described terminal use.
The technical scheme that the embodiment of the invention provides, when the terminal use when downloading server requests and download description document, this Download Server obtains advertising resource information to Advertisement Server earlier, and the correspondent advertisement resource information added to download in the description document sends to terminal equipment; Terminal equipment is after receiving this download description document, comprise advertising resource information if find in the described download description document, then obtain the download content from Download Server before, from Advertisement Server, obtain advertising resource, and the advertisement of this advertising resource correspondence played to the user, thereby guaranteed the terminal use before media content download, selected to watch advertisement; And stop the broadcast of advertisement as the terminal use after, terminal equipment watches described terminal use the actual information of advertisement to give Advertisement Server according to the reporting address that reports the advertisement viewing information, thereby guaranteed to make operator, advertiser or content merchant can know that the terminal use watches the actual information of advertisement, and according to this actual information payment advertising expenditure.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, to do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the method flow diagram that the Download Server side is inserted advertisement in the embodiment of the invention 1;
Fig. 2 is the method flow diagram that terminal equipment side is inserted advertisement in the embodiment of the invention 1;
Fig. 3 is the method flow diagram that terminal equipment side is inserted advertisement in the embodiment of the invention 2;
Fig. 4 is a kind of method operation chart of inserting advertisement in the embodiment of the invention 3;
Fig. 5 is a kind of method operation chart of inserting advertisement in the embodiment of the invention 4;
Fig. 6 is the composition frame chart of a kind of Download Server in the embodiment of the invention 5;
Fig. 7 is the composition frame chart of another kind of Download Server in the embodiment of the invention 5;
Fig. 8 is the composition frame chart of another kind of Download Server in the embodiment of the invention 5;
Fig. 9 is the composition frame chart of a kind of terminal equipment in the embodiment of the invention 5;
Figure 10 is the composition frame chart of another kind of terminal equipment in the embodiment of the invention 5;
Figure 11 is the composition frame chart of another kind of terminal equipment in the embodiment of the invention 5;
Figure 12 is the composition frame chart of a kind of Advertisement Server in the embodiment of the invention 5;
Figure 13 is the composition frame chart of another kind of Advertisement Server in the embodiment of the invention 5;
Figure 14 is a kind of block diagram of system that inserts advertisement in the embodiment of the invention 5.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that is obtained under the creative work prerequisite.
Embodiment 1
The embodiment of the invention provides a kind of method of inserting advertisement, and this method is the method for Download Server side, as shown in Figure 1, comprising:
101, Download Server obtains advertising resource information from Advertisement Server after the download description document request that receives the terminal equipment transmission.
Download Server is just carried out the operation of obtaining advertising resource information from Advertisement Server after receiving the download description document request of terminal equipment transmission; Wherein, described Download Server obtains advertising resource information from Advertisement Server can adopt following method, but the embodiment of the invention does not limit this, the any method that can obtain advertising resource information from Advertisement Server may be used to embodiments of the invention, and this method comprises: described Download Server sends the resource request information of obtaining advertising resource information to Advertisement Server; Described Download Server receives the resource response message that described Advertisement Server sends, and comprises the advertising resource information of obtaining according to described resource request information in the described resource response message.Described advertising resource information can for but be not limited to the address of advertising resource and report the address of advertisement viewing information.
102, when comprising the address of advertising resource in the described advertising resource information and reporting the address of advertisement viewing information, described Download Server adds the address of described advertising resource to the address that reports the advertisement viewing information downloads in the description document download description document after obtaining upgrading.
Wherein, described when the address that comprises advertising resource in the described advertising resource information with when reporting the address of advertisement viewing information, the address of described advertising resource is added in the download description document with the address that reports the advertisement viewing information, download description document after obtaining upgrading, can adopt following method, but inventive embodiments does not limit this, as long as described advertising resource information is added in the described download description document, this method comprises: add two and add field in described download description document, described two are added address that is used to write down advertising resource of field, and another is used to write down the address that reports the advertisement viewing information; When the address that comprises advertising resource in the described advertising resource information with when reporting the address of advertisement viewing information, with the address of described advertising resource with report the address of advertisement viewing information to add described download description document respectively to add in the field accordingly.
103, the download description document of described Download Server after with described renewal sends to terminal equipment, so that terminal equipment carries out the download of advertisement and the download of broadcast and media content according to the download descriptor in the described download description document.
The embodiment of the invention also provides a kind of method of inserting advertisement, and this method is the method for terminal equipment side, and as shown in Figure 2, this method comprises:
201, terminal equipment receives the download description document that Download Server sends, and resolves described download description document and obtain downloading descriptor.
Wherein, described download descriptor can and be downloaded content description information including, but not limited to advertising resource information, described advertising resource information comprise advertising resource the address, report the address of advertisement viewing information; Described download content description information comprises media file size, media file name, media file type, media file corresponding download URL (Universal Resource Locator, universal resource location) address, downloads Notification URL address, Installation Report URL address, version number and the supplier's information etc. finished.
202, search the address that whether comprises the address of advertising resource in the described download descriptor and report the advertisement viewing information.
203, if find the address that comprises the address of advertising resource in the described download descriptor and report the advertisement viewing information, then according to described download descriptor before the described download server content, address according to described advertising resource obtains advertising resource, and the advertisement of described advertising resource correspondence is play.
204, when described advertisement end of playing, described terminal equipment watches the actual information of advertisement to report Advertisement Server described terminal use according to the described address that reports the advertisement viewing information.
Wherein, the end of playing of described advertisement can comprise that the entire chapter advertisement does not also play, and has stopped the broadcast of advertisement by the terminal use, and perhaps the entire chapter advertisement plays and stop to play, and the embodiment of the invention does not limit this.
In the embodiment of the invention, when the terminal use when downloading server requests and download description document, this Download Server obtains advertising resource information to Advertisement Server earlier, and the correspondent advertisement resource information added to download in the description document sends to terminal equipment; Terminal equipment is after receiving this download description document, comprise advertising resource information if find in the described download description document, then obtain the download content from Download Server before, from Advertisement Server, obtain advertising resource, and the advertisement of this advertising resource correspondence played to the user, thereby guaranteed the terminal use before media content download, selected to watch advertisement; And stop the broadcast of advertisement as the terminal use after, terminal equipment watches described terminal use the actual information of advertisement to give Advertisement Server according to the reporting address that reports the advertisement viewing information, thereby guaranteed to make operator, advertiser or content merchant can know that the terminal use watches the actual information of advertisement, and according to this actual information payment advertising expenditure.
Embodiment 2
The embodiment of the invention provides a kind of method of inserting advertisement, and this method is the method for terminal equipment side, and as shown in Figure 3, this method comprises:
301, terminal equipment receives the download description document that Download Server sends, and resolves described download description document and obtain downloading descriptor.
Wherein, described download descriptor can and be downloaded content description information including, but not limited to advertising resource information, described advertising resource information comprise advertising resource the address, report the address of advertisement viewing information; Described download content description information comprises media file size, media file name, media file type, media file corresponding download URL address, downloads Notification URL address, Installation Report URL address, version number and the supplier's information etc. finished.
302, search the address that whether comprises the address of advertising resource in the described download descriptor and report the advertisement viewing information; If find address that comprises advertising resource in the described download descriptor and the address that reports the advertisement viewing information, then execution in step 303; If find address that does not comprise advertising resource in the described download descriptor and the address that reports the advertisement viewing information, then execution in step 307.
Further, need to prove, when the terminal use is reluctant to see advertisement, terminal equipment still sends the request of obtaining advertising resource to Advertisement Server, and begin to play moment in advertisement advertisement is broken, cause the Advertisement Server problem that over-burden, when terminal equipment finds the address that comprises advertising resource in the described download descriptor and reports the address of advertisement viewing information, earlier not directly from Advertisement Server downloads ad resource, but the information that will whether play advertisement shows, select by the terminal use, when the terminal use selects to watch advertisement, this terminal equipment just sends the request of obtaining advertising resource to Advertisement Server, after therefore in finding described download descriptor, comprising the address of advertising resource and reporting the address of advertisement viewing information, and execution in step 303.
303, will whether play the information demonstration of advertisement, so that the terminal use selects; If described terminal use selects to play advertisement, then execution in step 304; If described terminal use selects not play advertisement, then execution in step 306.
304, according to described download descriptor before the described download server content, from Advertisement Server, obtain advertising resource according to the address of described advertising resource, and the advertisement of described advertising resource correspondence play.
Wherein, described terminal equipment obtains advertising resource according to the address of advertising resource from Advertisement Server can adopt following method, but the embodiment of the invention is not limited to following method, any address according to advertising resource all belongs to the scope that the embodiment of the invention is protected from the method that Advertisement Server obtains advertising resource, and this method comprises: terminal equipment sends to Advertisement Server and obtains advertisement resource request message; Receive the advertising resource that Advertisement Server sends according to this advertisement resource request message correspondence.
305, when described advertisement end of playing, described terminal equipment is according to the described address that reports the advertisement viewing information, watch the actual information of advertisement to report Advertisement Server described terminal use, so that described Advertisement Server is handled described actual information, described processing can for but be not limited to existing demonstration, statistics and forwarding etc.
Wherein, the end of playing of described advertisement can comprise that the entire chapter advertisement does not also play, and has stopped the broadcast of advertisement by the terminal use, and perhaps the entire chapter advertisement plays and stop to play, and the embodiment of the invention does not limit this.Described terminal use watches the actual information of advertisement can comprise whether the terminal use finishes watching the entire chapter advertisement, if do not finish watching, and the temporal information of watching etc., the embodiment of the invention does not limit this, other viewing information when all right.
306, according to the address that reports the advertisement viewing information, do not watch the actual information of advertisement to report described Advertisement Server described terminal use.
307, obtain the download content according to described download descriptor from described Download Server.
In the embodiment of the invention, when the terminal use when downloading server requests and download description document, this Download Server obtains advertising resource information to Advertisement Server earlier, and the correspondent advertisement resource information added to download in the description document sends to terminal equipment; Terminal equipment is after receiving this download description document, comprise advertising resource information if find in the described download description document, then obtain the download content from Download Server before, from Advertisement Server, obtain advertising resource, and the advertisement of this advertising resource correspondence played to the user, thereby guaranteed the terminal use before media content download, selected to watch advertisement; And stop the broadcast of advertisement as the terminal use after, terminal equipment watches described terminal use the actual information of advertisement to give Advertisement Server according to the reporting address that reports the advertisement viewing information, thereby guaranteed to make operator, advertiser or content merchant can know that the terminal use watches the actual information of advertisement, and according to this actual information payment advertising expenditure.
And, in the embodiment of the invention, find at terminal equipment and to download when comprising the address of advertising resource in the descriptor and reporting the address of advertisement viewing information, to whether watch the information of playing advertisement to be shown to the terminal use, have only when the terminal use selects to watch, just according to described download descriptor before the described download server content, address according to described advertising resource obtains advertising resource, and the advertisement of described advertising resource correspondence play, thereby effectively saved the Service Source of Advertisement Server.
Embodiment 3
The embodiment of the invention provides a kind of method of inserting advertisement, and the embodiment of the invention is preserving advertising resource in the Advertisement Server, and the user is after seeing the advertisement play cuing of demonstration, selecting to play advertisement is example, concrete this method of setting forth, as shown in Figure 4, this method comprises:
401, when the terminal use finds the media content that needs download, the terminal use sends the download description document request of request media content download to Download Server by terminal equipment, when adopting OMA mode media content download, this download description document request is DD (Download Descriptor, download description document) request, the embodiment of the invention is that example is set forth this method with OMA mode media content download.
Wherein, the terminal use searches when needing media content download, can search by network gateway, also can search by multimedia message between the user or mail, and the embodiment of the invention does not limit this.
402, the DD file request of Download Server receiving terminal transmission, and from Advertisement Server, obtain advertising resource information, comprise the address and the address that reports the advertisement viewing information of advertising resource in the described advertising resource information.
Wherein, described Download Server from Advertisement Server, obtain advertising resource information can reference example 1 in corresponding description in the step 101, will repeat no more herein.
403, Download Server is according to the described advertising resource information updating DD file that obtains.
Wherein, comprise according to the described advertising resource information updating DD file that obtains: the address and the address that reports the advertisement viewing information of described advertising resource are added to download in the description document, DD file after obtaining upgrading, when the DD file of terminal equipment request is satisfied in existence in the described Download Server, can and report the address of advertisement viewing information to add in the already present DD file with the address of this advertising resource, when not having the DD file that satisfies the terminal equipment request in the described Download Server, can generate the DD file according to the request of terminal equipment, and with the address of this advertising resource with report the address of advertisement viewing information to add in the DD file of this generation, concrete which kind of mode that adopts, the embodiment of the invention does not limit this, in the specific implementation, can select for use as the case may be.
Wherein, with the address of described advertising resource with report the address of advertisement viewing information to add to download in the description document, the download description document after obtaining upgrading, the corresponding description in the step 102 in can reference example 1 will repeat no more herein.
404, the DD file after will upgrading sends to terminal equipment, comprises the address of advertising resource in the DD file after this renewal and reports the address of advertisement viewing information.
405, the DD file after the renewal that terminal equipment receives and the parsing Download Server sends obtains the DD fileinfo.
406, when terminal equipment determines that according to this DD fileinfo terminal equipment have the ability to use this media content download, the information of whether playing advertisement is shown, select for the terminal use.
407, when the terminal use selects to play advertisement, terminal equipment obtains advertising resource according to the address of advertising resource from Advertisement Server.
Wherein, described terminal equipment obtains advertising resource according to the address of advertising resource from Advertisement Server can adopt following method, but the embodiment of the invention is not limited to following method, any address according to advertising resource all belongs to the scope that the embodiment of the invention is protected from the method that Advertisement Server obtains advertising resource, and this method comprises: terminal equipment sends to Advertisement Server and obtains advertisement resource request message; Receive the advertising resource that Advertisement Server sends according to this advertisement resource request message correspondence.
408, terminal equipment is play the advertisement of the described advertising resource correspondence of obtaining.
Wherein, need to prove that play in the process of advertisement at terminal equipment, the terminal use can be interrupted the broadcast of this advertisement at any time.
409, when described advertisement end of playing, this terminal equipment watches the actual information of advertisement to report Advertisement Server the terminal use.
Wherein, the end of playing of described advertisement can comprise that the entire chapter advertisement does not also play, and has stopped the broadcast of advertisement by the terminal use, and perhaps the entire chapter advertisement plays and stop to play, and the embodiment of the invention does not limit this.
410, the terminal use that reports of Advertisement Server receiving terminal apparatus watches the actual information of advertisement, and watch the actual information of advertisement to show this terminal use, watch the actual information of advertisement so that the terminal use is known in advertiser, pay off advertising thereby watch the actual information of advertisement to prop up according to the terminal use.
What need further specify is, when Advertisement Server receives the actual information that terminal use that terminal equipment reports watches advertisement, described actual information can also be transmitted to Download Server, so that Download Server is in computing terminal user's the mail downloading charge time spent, can watch the actual information of advertisement and terminal use's download message computing terminal user's mail downloading charge to use according to described terminal use.
In addition, when Advertisement Server receives the actual information that terminal use that terminal equipment reports watches advertisement, described actual information can also be added up, obtain adding up actual information, and be that actual information is shown to advertiser with this statistics, watch gathering information of advertisement thereby make things convenient for advertiser to know that the terminal use is actual.
411, terminal equipment sends the content request message of obtaining the download content in the advertisement end of playing and after determining media content download to Download Server.
412, after Download Server receives this content request message, will send to terminal equipment with this content request message corresponding download content.
413, terminal equipment receives the download content that Download Server sends, and carries out follow-up processing.
Wherein, after terminal equipment received the download content of Download Server transmission, the subsequent treatment of carrying out was identical with processing of the prior art, comprising: terminal equipment is downloaded the report that finishes to the Download Server transmission after downloading content; Terminal equipment is installed downloading content, and sends the installment state report to Download Server, and this installment state report comprises successful installation or failure is installed; The installment state report that the Download Server receiving terminal apparatus sends, and finish charging to the terminal use according to this installment state report, and return installment state response report; Terminal equipment shows the operable information of installation after receiving this installment state response report.
Further, need to prove, when Advertisement Server to downloading terminal use that the server forwards terminal equipment reports when watching the actual information of advertisement, Download Server also is used to receive the actual information that terminal use that this Advertisement Server transmits watches advertisement, after receiving the Installation Report state that terminal sends, watch the actual information of advertisement and terminal use's download message computing terminal user's mail downloading charge to use according to described terminal use.
In the embodiment of the invention, when the terminal use when downloading server requests and download description document, this Download Server obtains advertising resource information to Advertisement Server earlier, and the correspondent advertisement resource information added to download in the description document sends to terminal equipment; Terminal equipment is after receiving this download description document, comprise advertising resource information if find in the described download description document, then obtain the download content from Download Server before, from Advertisement Server, obtain advertising resource, and the advertisement of this advertising resource correspondence played to the user, thereby guaranteed the terminal use before media content download, selected to watch advertisement; And when this advertisement end of playing, terminal equipment watches described terminal use the actual information of advertisement to give Advertisement Server according to the reporting address that reports the advertisement viewing information, thereby guaranteed to make operator, advertiser or content merchant can know that the terminal use watches the actual information of advertisement, and according to this actual information payment advertising expenditure.
And, in the embodiment of the invention, find at terminal equipment and to download when comprising the address of advertising resource in the descriptor and reporting the address of advertisement viewing information, to whether watch the information of playing advertisement to be shown to the terminal use, have only when the terminal use selects to watch, just according to described download descriptor before the described download server content, address according to described advertising resource obtains advertising resource, and the advertisement of described advertising resource correspondence play, thereby effectively saved the Service Source of Advertisement Server.
Embodiment 4
The embodiment of the invention provides a kind of method of inserting advertisement, and the embodiment of the invention is preserving advertising resource in the Advertisement Server, and the user is after seeing the advertisement play cuing of demonstration, selecting not play advertisement is example, concrete this method of setting forth, as described in Figure 5, this method comprises:
501, find when needing media content download as the terminal use, the terminal use sends the download description document request of request media content download to Download Server by terminal equipment, when adopting OMA mode media content download, this download description document request is the DD request, and the embodiment of the invention is that example is set forth this method with OMA mode media content download.
Wherein, the terminal use searches when needing media content download, can search by network gateway, also can search by multimedia message between the user or mail, and the embodiment of the invention does not limit this.
502, the DD file request of Download Server receiving terminal transmission, and from Advertisement Server, obtain advertising resource information, comprise the address and the address that reports the advertisement viewing information of advertising resource in the described advertising resource information.
Wherein, described Download Server from Advertisement Server, obtain advertising resource information can reference example 1 in corresponding description in the step 101, will repeat no more herein.
503, Download Server is according to the described advertising resource information updating DD file that obtains.
Wherein, according to the described advertising resource information updating DD file that obtains can reference example 3 in description in the step 403, will repeat no more herein.
504, the DD file after will upgrading sends to terminal equipment, comprises the address of advertising resource in the DD file after this renewal and reports the address of advertisement viewing information.
505, the DD file after the renewal that terminal equipment receives and the parsing Download Server sends obtains the DD fileinfo.
506, when terminal equipment determines that according to this DD fileinfo terminal equipment have the ability to use this media content download, the information of whether playing advertisement is shown, select for the terminal use.
507, when the terminal use selected not play advertisement, this terminal equipment did not watch the actual information of advertisement to report Advertisement Server the terminal use.
508, the terminal use that Advertisement Server receives and display terminal reports does not watch the actual information of advertisement, watches the actual information of advertisement so that the terminal use is known in advertiser, pays off advertising thereby watch the actual information of advertisement to prop up according to the terminal use.
What need further specify is, when Advertisement Server receives the actual information that terminal use that terminal equipment reports does not watch advertisement, described actual information can also be transmitted to Download Server, so that Download Server is in computing terminal user's the mail downloading charge time spent, can not watch the actual information of advertisement and terminal use's download message computing terminal user's mail downloading charge to use according to described terminal use.
In addition, when Advertisement Server receives the actual information that terminal use that terminal equipment reports does not watch advertisement, described actual information can also be added up, obtain adding up actual information, and be that actual information is shown to advertiser with this statistics, watch gathering information of advertisement thereby make things convenient for advertiser to know that the terminal use is actual.
509, after the terminal use determines media content download, send the content request message of obtaining the download content to Download Server.
510, after Download Server receives this content request message, will send to terminal equipment with this content request message corresponding download content.
511, terminal equipment receives the download content that Download Server sends, and carries out follow-up processing.
Wherein, after terminal equipment received the download content that Download Server sends, the subsequent treatment of carrying out was identical with processing of the prior art, respective operations can reference example 3 in description in the step 413, will repeat no more herein.
In the embodiment of the invention, when the terminal use when downloading server requests and download description document, this Download Server obtains advertising resource information to Advertisement Server earlier, and the correspondent advertisement resource information added to download in the description document sends to terminal equipment; Terminal equipment is after receiving this download description document, comprise advertising resource information if find in the described download description document, then obtain the download content from Download Server before, to whether watch the information of playing advertisement to be shown to the terminal use, when if the terminal use does not select to watch advertisement, do not watch the actual information of advertisement to report Advertisement Server the terminal use, thereby guaranteed the terminal use before media content download, select to watch advertisement; And do not watch the actual information of advertisement to report Advertisement Server described terminal use, thereby guaranteed to make operator, advertiser or content merchant can know that the terminal use watches the actual information of advertisement, and according to this actual information payment advertising expenditure.
And in the embodiment of the invention, when the terminal use selected not play advertisement, terminal equipment did not send the request of obtaining advertising resource to Advertisement Server, thereby had effectively saved the Service Source of Advertisement Server.
Embodiment 5
The embodiment of the invention provides a kind of Download Server, and as shown in Figure 6, this Download Server comprises: acquiring unit 61, adding device 62 and transmitting element 63.
Acquiring unit 61 is used for obtaining advertising resource information from Advertisement Server after the download description document request that receives the terminal equipment transmission; Wherein, described acquiring unit 61 can obtain advertising resource information in the following manner from Advertisement Server, but the embodiment of the invention does not limit this, the any mode that can obtain advertising resource information from Advertisement Server may be used to embodiments of the invention, and this mode can send the resource request information of obtaining advertising resource information for: described acquiring unit 61 to Advertisement Server; Described acquiring unit 61 receives the resource response message that described Advertisement Server sends, and comprises the advertising resource information of obtaining according to described resource request information in the described resource response message.Described advertising resource information can for but be not limited to the address of advertising resource and report the address of advertisement viewing information.
Adding device 62, be used for when described advertising resource information that described acquiring unit 61 obtains comprises the address of advertising resource and reports the address of advertisement viewing information, add in the download description document address of described advertising resource to after obtaining upgrading download description document with the address that reports the advertisement viewing information.
Transmitting element 63, the download description document after the described renewal that is used for described adding device 62 is obtained sends to terminal equipment.
Further, as shown in Figure 7, described adding device 62 comprises: module 621 is set and adds module 622.
Add module 622, be used for when described advertising resource information comprises the address of advertising resource and reports the address of advertisement viewing information, adding the address of described advertising resource to described download description document respectively with the address that reports the advertisement viewing information and adding in the field accordingly.
Further, as shown in Figure 8, this Download Server also comprises: receiving element 64 and computing unit 65.
Receiving element 64 is used to receive the actual information that terminal use that described Advertisement Server sends watches advertisement;
Computing unit 65 is used for the actual information that described terminal use that download message and described receiving element 64 according to the terminal use receive watches advertisement, and computing terminal user's mail downloading charge is used.
The embodiment of the invention also provides a kind of terminal equipment, and as shown in Figure 9, this terminal equipment comprises: receiving element 71, resolution unit 72, search unit 73, advertisement acquiring unit 74, broadcast unit 75 and report unit 76.
Receiving element 71 is used to receive the download description document that Download Server sends.
Further, as shown in figure 10, this terminal equipment also comprises: display unit 77.
Described advertisement acquiring unit 74 also is used for, when described terminal use selects to play advertisement, according to described download descriptor before the described download server content, obtain advertising resource according to the address of described advertising resource.
The described unit 76 that reports also is used for, and when described terminal use selects not play advertisement, according to the address that reports the advertisement viewing information, does not watch the actual information of advertisement to report Advertisement Server described terminal use.
Further, as described in Figure 11, this terminal equipment also comprises: download content acquiring unit 78.
Download content acquiring unit 78, be used for finding described download descriptor and not comprising the address of advertising resource and when reporting the address of advertisement viewing information, obtain the download content from described Download Server according to described download descriptor when the described unit 73 of searching.
The embodiment of the invention also provides a kind of Advertisement Server, and as shown in figure 12, this Advertisement Server comprises: first receiving element 81, acquiring unit 82, first transmitting element 83, second receiving element 84 and display unit 85.
First receiving element 81 is used to receive the resource request information of obtaining advertising resource information that Download Server sends;
Acquiring unit 82 is used for obtaining corresponding advertising resource information according to the described resource request information that described first receiving element 81 receives;
First transmitting element 83 is used for that the described advertising resource information that described acquiring unit 82 obtains is carried at the resource response message and sends to described Download Server;
Second receiving element 84 is used for the actual information that terminal use that receiving terminal apparatus reports watches advertisement;
Further, as shown in figure 13, described Advertisement Server also comprises: second transmitting element 86.
Second transmitting element 86, be used for watching the actual information of advertisement to send to described Download Server the described terminal use that described second receiving element 84 receives, so that described Download Server watches the actual information of advertisement and terminal use's download message computing terminal user's mail downloading charge to use according to described terminal use.
The embodiment of the invention also provides a kind of system that inserts advertisement, and as shown in figure 14, this system comprises: Download Server 91, terminal equipment 92 and Advertisement Server 93.
Download Server 91 is used for obtaining advertising resource information from Advertisement Server after the download description document request that receives terminal equipment 92 transmissions; When the address that comprises advertising resource in the described advertising resource information with when reporting the address of advertisement viewing information, with the address of described advertising resource with report the address of advertisement viewing information to add to download in the description document download description document after obtaining upgrading; Download description document after the described renewal is sent to terminal equipment 92;
Terminal equipment 92 is used to receive the download description document that Download Server 91 sends, and resolves described download description document and obtain downloading descriptor; Search address that whether comprises advertising resource in the described download descriptor and the address that reports the advertisement viewing information; If comprise the address and the address that reports the advertisement viewing information of advertising resource in the described download descriptor, then described terminal equipment according to described download descriptor before the described download server content, address according to described advertising resource obtains advertising resource from Advertisement Server 93, and the advertisement of described advertising resource correspondence is play; When the end of playing of described advertisement,, watch the information of advertisement to report Advertisement Server 93 described terminal use according to the address that reports the advertisement viewing information;
Advertisement Server 93 is used to receive the resource request information of obtaining advertising resource information that Download Server 91 sends; Obtain corresponding advertising resource information according to described resource request information; Described advertising resource information is carried at sends to described Download Server 91 in the resource response message; The terminal use that receiving terminal apparatus 92 reports watches the actual information of advertisement; Watch the actual information of advertisement to show described terminal use.
In the embodiment of the invention, when the terminal use when downloading server requests and download description document, this Download Server obtains advertising resource information to Advertisement Server earlier, and the correspondent advertisement resource information added to download in the description document sends to terminal equipment; Terminal equipment is after receiving this download description document, comprise advertising resource information if find in the described download description document, then obtain the download content from Download Server before, from Advertisement Server, obtain advertising resource, and the advertisement of this advertising resource correspondence played to the user, thereby guaranteed the terminal use before media content download, selected to watch advertisement; And stop the broadcast of advertisement as the terminal use after, terminal equipment watches described terminal use the actual information of advertisement to give Advertisement Server according to the reporting address that reports the advertisement viewing information, thereby guaranteed to make operator, advertiser or content merchant can know that the terminal use watches the actual information of advertisement, and according to this actual information payment advertising expenditure.
And, in the embodiment of the invention, find at terminal equipment and to download when comprising the address of advertising resource in the descriptor and reporting the address of advertisement viewing information, to whether watch the information of playing advertisement to be shown to the terminal use, have only when the terminal use selects to watch, just according to described download descriptor before the described download server content, address according to described advertising resource obtains advertising resource, and the advertisement of described advertising resource correspondence play, thereby effectively saved the Service Source of Advertisement Server.
Through the above description of the embodiments, the those skilled in the art can be well understood to the present invention and can realize by the mode that software adds essential common hardware, can certainly pass through hardware, but the former is better execution mode under a lot of situation.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words can embody with the form of software product, this computer software product is stored in the storage medium that can read, floppy disk as computer, hard disk or CD etc., comprise some instructions with so that computer equipment (can be personal computer, server, the perhaps network equipment etc.) carry out the described method of each embodiment of the present invention.
The above; only be the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, anyly is familiar with those skilled in the art in the technical scope that the present invention discloses; can expect easily changing or replacing, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of described claim.
Claims (16)
1. a method of inserting advertisement is characterized in that, comprising:
Download Server obtains advertising resource information from Advertisement Server after the download description document request that receives the terminal equipment transmission;
When the address that comprises advertising resource in the described advertising resource information with when reporting the address of advertisement viewing information, with the address of described advertising resource with report the address of advertisement viewing information to add to download in the description document download description document after obtaining upgrading;
The download description document of described Download Server after with described renewal sends to terminal equipment.
2. method according to claim 1 is characterized in that, described Download Server obtains advertising resource information and comprises from Advertisement Server:
Described Download Server sends the resource request information of obtaining advertising resource information to Advertisement Server;
Receive the resource response message that described Advertisement Server sends, comprise the advertising resource information of obtaining according to described resource request information in the described resource response message.
3. method according to claim 1, it is characterized in that, described when the address that comprises advertising resource in the described advertising resource information with when reporting the address of advertisement viewing information, with the address of described advertising resource with report the address of advertisement viewing information to add to download in the description document, comprising:
Add two and add field in described download description document, described two are added address that is used to write down advertising resource of field, and another is used to write down the address that reports the advertisement viewing information;
When the address that comprises advertising resource in the described advertising resource information with when reporting the address of advertisement viewing information, with the address of described advertising resource with report the address of advertisement viewing information to add described download description document respectively to add in the field accordingly.
4. method according to claim 1 is characterized in that, this method also comprises:
Described Download Server receives the actual information that terminal use that described Advertisement Server sends watches advertisement;
Watch the actual information of advertisement and terminal use's download message computing terminal user's mail downloading charge to use according to described terminal use.
5. a method of inserting advertisement is characterized in that, comprising:
Terminal equipment receives the download description document that Download Server sends, and resolves described download description document and obtain downloading descriptor;
Search address that whether comprises advertising resource in the described download descriptor and the address that reports the advertisement viewing information;
If find address that comprises advertising resource in the described download descriptor and the address that reports the advertisement viewing information, then according to described download descriptor before the described download server content, address according to described advertising resource obtains advertising resource, and the advertisement of described advertising resource correspondence is play;
When described advertisement end of playing, described terminal equipment watches the actual information of advertisement to report Advertisement Server described terminal use according to the described address that reports the advertisement viewing information.
6. method according to claim 5 is characterized in that, after comprising the address of advertising resource and report the address of advertisement viewing information in finding described download descriptor, this method also comprises:
The information of whether playing advertisement is shown, so that the terminal use selects;
If described terminal use selects to play advertisement, then carry out described according to described download descriptor before the described download server content, obtain advertising resource according to the address of described advertising resource;
If described terminal use selects not play advertisement, then, do not watch the actual information of advertisement to report described Advertisement Server described terminal use according to the address that reports the advertisement viewing information.
7. method according to claim 5 is characterized in that, this method also comprises:
If find address that does not comprise advertising resource in the described download descriptor and the address that reports the advertisement viewing information, then obtain the download content from described Download Server according to described download descriptor.
8. a Download Server is characterized in that, comprising:
Acquiring unit is used for obtaining advertising resource information from Advertisement Server after the download description document request that receives the terminal equipment transmission;
Adding device, be used for when described advertising resource information that described acquiring unit obtains comprises the address of advertising resource and reports the address of advertisement viewing information, add in the download description document address of described advertising resource to after obtaining upgrading download description document with the address that reports the advertisement viewing information;
Transmitting element, the download description document after the described renewal that is used for described adding device is obtained sends to terminal equipment.
9. Download Server according to claim 8 is characterized in that, described adding device comprises:
Module is set, is used for adding two in described download description document and adds field, described two are added address that is used to write down advertising resource of field, and another is used to write down the address that reports the advertisement viewing information;
Add module, be used for when described advertising resource information comprises the address of advertising resource and reports the address of advertisement viewing information, adding the address of described advertising resource to described download description document respectively with the address that reports the advertisement viewing information and adding in the field accordingly.
10. Download Server according to claim 8 is characterized in that, this Download Server also comprises:
Receiving element is used to receive the actual information that terminal use that described Advertisement Server sends watches advertisement;
Computing unit is used for the actual information that described terminal use that download message and described receiving element according to the terminal use receive watches advertisement, and computing terminal user's mail downloading charge is used.
11. a terminal equipment is characterized in that, comprising:
Receiving element is used to receive the download description document that Download Server sends;
Resolution unit is used to resolve the described download description document that described receiving element receives and obtains downloading descriptor;
Search the unit, be used for searching described resolution unit and resolve the address whether described download descriptor that obtains comprises the address of advertising resource and report the advertisement viewing information;
The advertisement acquiring unit, be used for searching that the unit finds that described download descriptor comprises the address of advertising resource and when reporting the address of advertisement viewing information when described, according to described download descriptor before the described download server content, obtain advertising resource according to the address of described advertising resource;
Broadcast unit, the advertisement that is used for described advertising resource correspondence that described advertisement acquiring unit is obtained is play;
Report the unit, be used for when described advertisement end of playing,, watching the actual information of advertisement to report Advertisement Server described terminal use according to the address that reports the advertisement viewing information.
12. terminal equipment according to claim 11 is characterized in that, this terminal equipment also comprises:
Display unit was used for before described advertisement acquiring unit obtains advertising resource according to the address of described advertising resource, the information of whether playing advertisement was shown, so that the terminal use selects;
Described advertisement acquiring unit is used for, when described terminal use selects to play advertisement, according to described download descriptor before the described download server content, obtain advertising resource according to the address of described advertising resource;
The described unit that reports also is used for, and when described terminal use selects not play advertisement, according to the address that reports the advertisement viewing information, does not watch the actual information of advertisement to report Advertisement Server described terminal use.
13. terminal equipment according to claim 11 is characterized in that, this terminal equipment also comprises:
Download the content acquiring unit, be used for finding described download descriptor when not comprising the address of advertising resource and reporting the address of advertisement viewing information, obtain the download content from described Download Server according to described download descriptor when the described unit of searching.
14. an Advertisement Server is characterized in that, comprising:
First receiving element is used to receive the resource request information of obtaining advertising resource information that Download Server sends;
Acquiring unit is used for obtaining corresponding advertising resource information according to the described resource request information that described first receiving element receives;
First transmitting element is used for that the described advertising resource information that described acquiring unit obtains is carried at the resource response message and sends to described Download Server;
Second receiving element is used for the actual information that terminal use that receiving terminal apparatus reports watches advertisement;
Display unit is used for watching the actual information of advertisement to show the described terminal use that described second receiving element receives.
15. Advertisement Server according to claim 14 is characterized in that, described Advertisement Server also comprises:
Second transmitting element, be used for watching the actual information of advertisement to send to described Download Server the described terminal use that described second receiving element receives, so that described Download Server watches the actual information of advertisement and terminal use's download message computing terminal user's mail downloading charge to use according to described terminal use.
16. a system that inserts advertisement is characterized in that, comprising:
Download Server is used for obtaining advertising resource information from Advertisement Server after the download description document request that receives the terminal equipment transmission; When the address that comprises advertising resource in the described advertising resource information with when reporting the address of advertisement viewing information, with the address of described advertising resource with report the address of advertisement viewing information to add to download in the description document download description document after obtaining upgrading; Download description document after the described renewal is sent to terminal equipment;
Terminal equipment is used to receive the download description document that Download Server sends, and resolves described download description document and obtain downloading descriptor; Search address that whether comprises advertising resource in the described download descriptor and the address that reports the advertisement viewing information; If comprise the address and the address that reports the advertisement viewing information of advertising resource in the described download descriptor, then according to described download descriptor before the described download server content, address according to described advertising resource obtains advertising resource, and the advertisement of described advertising resource correspondence is play; When the end of playing of described advertisement,, watch the actual information of advertisement to report Advertisement Server described terminal use according to the address that reports the advertisement viewing information;
Advertisement Server is used to receive the resource request information of obtaining advertising resource information that Download Server sends; Obtain corresponding advertising resource information according to described resource request information; Described advertising resource information is carried at sends to described Download Server in the resource response message; The terminal use that receiving terminal apparatus reports watches the actual information of advertisement; Watch the actual information of advertisement to show described terminal use.
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| CN201010235040.6A CN102137081B (en) | 2010-07-23 | 2010-07-23 | Method, device and system for inserting advertisements |
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| CN201010235040.6A CN102137081B (en) | 2010-07-23 | 2010-07-23 | Method, device and system for inserting advertisements |
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| CN102137081B (en) | 2014-04-30 |
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