CN102136112A - Media promotion method for industrialization of scientific and technological achievements of small and medium-sized scientific and technological corporations - Google Patents
Media promotion method for industrialization of scientific and technological achievements of small and medium-sized scientific and technological corporations Download PDFInfo
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- CN102136112A CN102136112A CN2011101072253A CN201110107225A CN102136112A CN 102136112 A CN102136112 A CN 102136112A CN 2011101072253 A CN2011101072253 A CN 2011101072253A CN 201110107225 A CN201110107225 A CN 201110107225A CN 102136112 A CN102136112 A CN 102136112A
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Abstract
The invention discloses a media promotion method for the industrialization of scientific and technological achievements of small and medium-sized scientific and technological corporations, which is used for performing promotion on the industrialization of the scientific and technological achievements of the small and medium-sized scientific and technological corporations by the following steps of: establishing a comprehensive promotion serving center; constructing a small and medium-sized corporation scientific and technological achievement industrialization print media promotion platform with a plurality of levels of print media organizations in China; constructing a networked small and medium-sized corporation scientific and technological achievement industrialization Internet promotion platform with a plurality of Internet media organizations in China; and establishing a corporation identity system (CI-S) for the corporation scientific and technological achievement industrialization media promotion. The serving center is established, and a plurality of media promotion channels are combined so as to provide an overall scheme for the media promotion comprising the scientific and technological achievement appraisal promotion of the corporations, industrialized product promotion and the scientific and technological activity support of the corporation, and promotion services can be provided in all directions for the scientific and technological corporations.
Description
Technical field
The present invention relates to promotion method, be specifically related to a kind of medium promotion method of the science and technology-oriented medium-sized and small enterprises industrialization of scientific and technological achievements.
Background technology
In China, science and technology-oriented medium-sized and small enterprises are the strength that focuses on of Chinese national economy and social development always, promote the development of medium-sized and small enterprises, it is the important foundation that keeps national economy to develop smoothly and faster, but, still there are a lot of problems in the development of the medium-sized and small enterprises of China at present: the industrialization of scientific and technological achievements promote weak, development fund is deficient, the talent is deficient and technology scarcity etc., this can cause the growth of science and technology-oriented medium-sized and small enterprises to be greatly limited, and enterprise profit is meagre, industrialization of scientific and technological achievements ability, product are difficult to open up markets.
Summary of the invention
The objective of the invention is to,, provide a kind of medium promotion method that is used to solve science and technology-oriented medium-sized and small enterprises industrialization of scientific and technological achievements problem at the problems referred to above of prior art.
Technical scheme provided by the invention is as follows:
A kind of medium promotion method of the science and technology-oriented medium-sized and small enterprises industrialization of scientific and technological achievements is provided, adopts following steps to carry out the popularization of the science and technology-oriented medium-sized and small enterprises industrialization of scientific and technological achievements:
Set up the extension service center of a bulk properties;
Medium-sized and small enterprises industrialization of scientific and technological achievements print media popularization platform with multistage plane, whole nation media organization building networkization;
Medium-sized and small enterprises industrialization of scientific and technological achievements video signal medium popularization platform with the multistage video signal in whole nation media organization building networkization;
Make up medium-sized and small enterprises industrialization of scientific and technological achievements internet with national Duo Jia internet media organization and promote platform;
Set up the CI-S Corporate Identity system that science and technology in enterprise achievement industrialization medium is promoted.
In the medium promotion method of the above-mentioned science and technology-oriented medium-sized and small enterprises industrialization of scientific and technological achievements, described extension service center comprises as lower gate:
1) Business Development Dept;
2) design portion;
3) portion that gathers and edits;
4) editing portion;
5) training department;
6) expert advisor portion.
In the medium promotion method of the above-mentioned science and technology-oriented medium-sized and small enterprises industrialization of scientific and technological achievements, described CI-S Corporate Identity system comprises: theory identification, behavior identification, visual identity.
In the medium promotion method of the above-mentioned science and technology-oriented medium-sized and small enterprises industrialization of scientific and technological achievements, described CI-S Corporate Identity system also further comprises: quality Identification, employee's identification, marketing identification, management identification.
The present invention has following advantage: by setting up service centre and promoting channel in conjunction with multiple medium, can promote the overall plan of building for science and technology-oriented medium-sized and small enterprises provide complete medium, be generalized to the product promotion of industrialization from the appraisal of scientific and technological achievements of enterprise, to the scientific and technological activities support of enterprise, can be omnibearing provide extension service for scientific and technological enterprises.
Embodiment
A kind of medium promotion method of the science and technology-oriented medium-sized and small enterprises industrialization of scientific and technological achievements is provided, adopts following steps to carry out the popularization of the science and technology-oriented medium-sized and small enterprises industrialization of scientific and technological achievements:
1, set up the extension service center of a bulk properties, the extension service center comprises as lower gate:
1) Business Development Dept; Promoting professionals such as consultant, corporate training consultant by senior popularization consultant, propagation consultant, management consultant, project forms, set up the bridge of enterprise and service centre by the professional consultation service, tentatively understand the demand in the science and technology in enterprise achievement industrialization medium popularization process.
2) design portion; The talent forms by design, bears the projects such as exhibition design, enterprise's picture album, propaganda film of the industrialization of scientific and technological achievements popularization aspect of being correlated with.
3) portion that gathers and edits; Form by professionals such as senior scientific and technological reporter, photography and vedio recording teacher, commentators; Be responsible for organizing client's special topic such as appraisal of scientific and technological achievements meeting, product news conference, the boss of enterprise special visit, industry specialists special visit.
4) editing portion; Be made up of senior copywriter, professional writer, media editing, to original text the examining of gathering and editing, and propose to revise one's view, the contact related media is distributed new dispatchs, and the part of distributing new dispatchs is added up compilation and recruitment evaluation.
5) training department; Form by industry specialists and training expert, provide professional training service corporate strategy, achievement popularization, Industry Promotion.
6) expert advisor portion; The expert team that medium-sized and small enterprises industrialization of scientific and technological achievements strategy expert, marketing management expert, business administration expert form in the host country provides the brain truster to serve middle-size and small-size science-and-technology enterprise from the popularization of industrialization of scientific and technological achievements medium.
2, promote platform with the medium-sized and small enterprises industrialization of scientific and technological achievements print media of national multistage plane media organization building networkization; Comprise national plane medium, as: People's Daily, Science and Technology Daily, Guangming Daily etc.; Industry emphasis newspaper, as: Chinese Business, China Information, China High-Tech Industry Herald etc.; The area planar medium, as: Beijing Daily, Xinmin Evening News, the Southern City etc.;
Medium-sized and small enterprises industrialization of scientific and technological achievements video signal medium popularization platform with the multistage video signal in whole nation media organization building networkization; As: columns such as the science and technology of three grades of TV media such as the Chinese Central Television (CCTV), provincial TV station, city-level TV station, market, merchant road planning degree of depth special report.
Make up medium-sized and small enterprises industrialization of scientific and technological achievements internet with national Duo Jia internet media organization and promote platform; As: high-end website, the www.xinhuanet.com, China News Service, CCTV's net, Chinese science and technology achievement net etc.; Main portal website is as Sina website, Netease, Tengxun, Baidu, phoenix net; The main industries website, as: electronic information net, Chinese mechanically-laid web, Chinoiserie net, china textile net, Chinese costume net etc.
3, set up the CI-S Corporate Identity system that science and technology in enterprise achievement industrialization medium is promoted.
Described CI-S Corporate Identity system comprises: theory identification, behavior identification, visual identity.
Described CI-S Corporate Identity system also further comprises: quality Identification, employee's identification, marketing identification, management identification.
Claims (4)
1. the medium promotion method of a science and technology-oriented medium-sized and small enterprises industrialization of scientific and technological achievements is characterized in that, adopts following steps to carry out the popularization of the science and technology-oriented medium-sized and small enterprises industrialization of scientific and technological achievements:
1) sets up the extension service center of a bulk properties;
2) make up medium-sized and small enterprises industrialization of scientific and technological achievements print media with national multistage plane media organization and promote platform;
Medium-sized and small enterprises industrialization of scientific and technological achievements video signal medium popularization platform with the multistage video signal in whole nation media organization building networkization;
Make up medium-sized and small enterprises industrialization of scientific and technological achievements internet with national Duo Jia internet media organization and promote platform;
3) set up the CI-S Corporate Identity system that science and technology in enterprise achievement industrialization medium is promoted.
2. the medium promotion method of the science and technology-oriented medium-sized and small enterprises industrialization of scientific and technological achievements according to claim 1 is characterized in that, described extension service center comprises as lower gate:
1) Business Development Dept;
2) design portion;
3) portion that gathers and edits;
4) editing portion;
5) training department;
6) expert advisor portion.
3. the medium promotion method of the science and technology-oriented medium-sized and small enterprises industrialization of scientific and technological achievements according to claim 1 is characterized in that, described CI-S Corporate Identity system comprises: theory identification, behavior identification, visual identity.
4. the medium promotion method of the science and technology-oriented medium-sized and small enterprises industrialization of scientific and technological achievements according to claim 3 is characterized in that, described CI-S Corporate Identity system also further comprises: quality Identification, employee's identification, marketing identification, management identification.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011101072253A CN102136112A (en) | 2011-04-28 | 2011-04-28 | Media promotion method for industrialization of scientific and technological achievements of small and medium-sized scientific and technological corporations |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011101072253A CN102136112A (en) | 2011-04-28 | 2011-04-28 | Media promotion method for industrialization of scientific and technological achievements of small and medium-sized scientific and technological corporations |
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| Publication Number | Publication Date |
|---|---|
| CN102136112A true CN102136112A (en) | 2011-07-27 |
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| CN2011101072253A Pending CN102136112A (en) | 2011-04-28 | 2011-04-28 | Media promotion method for industrialization of scientific and technological achievements of small and medium-sized scientific and technological corporations |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105243470A (en) * | 2015-09-17 | 2016-01-13 | 中关村四方现代服务产业技术创新战略联盟 | Demand-service butt joint scientific and technical achievements transformation system |
-
2011
- 2011-04-28 CN CN2011101072253A patent/CN102136112A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105243470A (en) * | 2015-09-17 | 2016-01-13 | 中关村四方现代服务产业技术创新战略联盟 | Demand-service butt joint scientific and technical achievements transformation system |
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| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
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Application publication date: 20110727 |