CN102110270A - Genuine-supportive fake-resistant rewarding and marketing system - Google Patents
Genuine-supportive fake-resistant rewarding and marketing system Download PDFInfo
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Abstract
The invention discloses a genuine-supportive fake-resistant rewarding and marketing system. The system comprises hardware, software, and a system sale network. The hardware comprises a system server computer preset with software, an Internet platform connected with the server computer, a wire communication platform, wireless communication platform, sale network node end network platform connected with the server computer through the Internet, an infrared soft dog arranged on a main server computer, a wireless infrared switch matched with the soft dog, special code spraying equipment for name plate connected with the main server computer, a special code sprayed name plate attached to a commodity, and a final sale or consumption commodity subscriber terminal provided with a wireless telephone, a wire telephone or Internet connection equipment. The software is a system program, which is re-installed in the server computer and automatically distributes reward according to the genuine and fake results of the product by the consumer. The system sale network is a multi-level selling network. The wireless infrared soft dog is connected with the server computer through a port, serves as infrared receiving equipment, and is provided with number keys and an infrared emitting device.
Description
Technical field
The present invention relates to a kind of product marketing system, particularly a kind ofly have that the products in circulation process is reviewed, the award after the true and false checking distributes marketing system and marketing method.
Background technology
At present, the product wildness of domestic fake and forged commodity has caused to national image to seriously influence, give manufacturing enterprise economically brought serious loss, brought numerous hidden danger for consumer's personal safety and health.In the face of the problem that exists at present, though the annual lot of manpower and material resources that drops into of enterprise is hit the behavior of manufacturing and marketing the fake, but still must not get the effect of envisioning, even do not play any effect, some enterprises are arranged even selected and abandon cracking down on counterfeit goods.
This false making crack down on counterfeit goods with the anti-false struggle of sell-fake-products in, that the most awkward is exactly the consumer, at first the consumer in the general process of cracking down on counterfeit goods, often consume a large amount of energy after, do not have replenishing on the interests, especially on the authenticity verification to the commodity bought.After the method that the consumer provides according to the label on the commodity has been carried out phone or message search, the result that inquiry obtains is true time, and can not get replenishing of communication fee such as phone, but and the result of inquiry has no way of safeguarding oneself right for fictitious time, even the right-safeguarding cost is huge.
The inventor once invented a kind of true-false inquiring reward system, and after the consumer was through inquiry, no matter Query Result is true or for false, system all gives its certain award, these were rewarded and have improved the enthusiasm that the consumer inquires about anti-vacation greatly.But the defective of this inquiry system is that system's operating agency must provide and solve the method and the problem of cashing of rewarding.
Summary of the invention
Purpose of the present invention just is to provide a kind of product to push away very anti-false marketing system, not only can realize the checking that product is true and false, can also review the whole process of products in circulation, and give the certain award of consumer of inquiry true or false of products, promote the sale of commodity simultaneously.
The present invention also aims to provide a kind of product to push away very anti-false marketing method, it can guarantee that counterfeit goods can maybe dare not enter this marketing channel for commodity producers provide reliable marketing channel.
Of the present inventionly push away the very anti-false marketing system of rewarding and comprise hardware, software and system sales network.Described hardware comprises the system server computing machine that presets software, the internet platform that is connected with server computer, wire communication platform and radio communication platform, the sales network node side network platform that is connected with server computer by the internet, be arranged on the infrared ray softdog on the master server computing machine, with the supporting Radio infrared switch of softdog, special-purpose coding (the enterprise code of the label that is connected with the master server computing machine, active coding, identity code, traceability code) equipment, be used to be attached to and have special-purpose coding (enterprise code on the commodity, active coding, identity code, traceability code) and two-dimension code or bluetooth, infrared, radio-frequency (RF) identification (RFID), global location, the label that the laser scanning information carrier is provided with is held aerophone, wire telephony or bluetooth, infrared, radio-frequency (RF) identification (RFID), global location, laser scanning, computing machine, the final goods of internet information acquisitions such as mobile phone transmission access device is sold or the consumption user terminal.Described software comprises the system program of rewarding distribution according to the true and false Query Result of consumer products automatically for being installed in advance in the master server computing machine.Described system sales network is multistage selling network.
Above-mentioned described be landline telephone voice service disposal system with the wire communication platform that is connected with the master server computing machine, described wireless communication platform is mobile phone and SMS (Short Message Service) disposal system, and described internet platform is to utilize information acquisition transmission equipments such as two-dimension code or bluetooth, infrared, radio-frequency (RF) identification (RFID), global location, laser scanning, computing machine, mobile phone to handle system by the information service that the internet is connected with the master server computing machine.
Above-mentioned described Radio infrared softdog is connected with server computer by port, and as the infrared ray receiving equipment, the Radio infrared switch is provided with digital keys, and is provided with infrared transmitting device.
The above-mentioned described label that is used to be attached on the commodity, remove and have special-purpose coding (enterprise code, active coding, identity code, traceability code) outside, also be provided with two-dimension code or bluetooth at label itself, infrared, radio-frequency (RF) identification (RFID), global location, the information carrier of any one of laser scanning or any two or more combinations, this carrier has and special-purpose coding (enterprise code, active coding, identity code, traceability code) enterprise code, active coding, the information content that identity code and traceability code are identical and function, and utilize two-dimension code or bluetooth, infrared, radio-frequency (RF) identification (RFID), global location, laser scanning, computing machine, information acquisition transmission equipments such as mobile phone are gathered and are transmitted.
Of the present inventionly push away very anti-false marketing method and may further comprise the steps:
A: the organizer sets up private server, and work out specific program in advance and be preset in the server, enabling by infrared softdog and infrared encryption switch of this specific program realizes that this server connects wired communication platform, wireless communication platform and internet platform;
B: the organizer sets up system's marketing network, and each node of this marketing network is provided with the computing machine that is connected into the internet, infrared softdog and infrared encryption switch,
C: commodity producers add system, by after examining qualified commodity producers and adding native system, be its different enterprise and product dispensation and generate coding by system, produce the label of tape code by system's ink jet numbering machine, and the input system database, this coding comprises enterprise code, active coding, traceability code and identity code;
D: label attaches, and the label that commodity production merchant or system organization person will have been sprayed private code (identity code, traceability code) is attached on the commodity of desiring the system that enters, so that consumer's inquiring and authenticating;
E: commodity production merchant or system organization person will post the commodity of label and sell by special-purpose sales network, when sending commodity, commodity production merchant or organizer activate the Product Activation sign indicating number, the corresponding relevant traceability code sales network nodes encoding of typing activates enterprise code and traceability code simultaneously during transmission;
F: the sales network node utilizes computing machine to pass through internet login system server after receiving commodity, activates the identity code in the product coding, confirms the circulation of commodities whereabouts, then to consumer's merchandising;
G: after the consumer obtains commodity, be connected with organizer's server by internet platform, wire communication platform and one of wireless communication platform, inquiry is reviewed the production marketing information and is confirmed authenticity of products and obtain and rewards;
H: commodity producers are by internet platform, wire communication platform or wireless communication platform inquiry products in circulation situation.
Described infrared softdog is arranged on the server by interface, Automatic Program reads the enciphered message of infrared softdog when activating to open system operating software, only software could start when obtaining the encrypted message that infrared switch sends. and described internet platform utilizes the information acquisition transmission equipment by Interworking GateWay connected system server, wire communication platform connected system server and cable telephone network, wireless communication platform connected system server and wireless communication networks.
Described consumer is such by the internet platform inquiry, A: use browser to land and enter system's page by the internet, the identity code or the traceability code that on the label of input commodity on the page, spray, system compares with system database after the information of consumer input obtaining, and provides Query Result and distributes and cash award; B: utilize two-dimension code or bluetooth, infrared, radio-frequency (RF) identification (RFID), global location, laser scanning, computing machine, information acquisition transmission equipments such as mobile phone are directly to being attached to (the enterprise code that has special-purpose coding on the commodity, active coding, identity code, traceability code) and two-dimension code or bluetooth, infrared, radio-frequency (RF) identification (RFID), global location, the label of laser scanning information carrier setting carries out identity and reviews information acquisition, and by the internet identity of product and the information of reviewing are connected the back with the master server computing machine and compare with system database, provide Query Result and distribute and cash award.
True and false and the production process of circulation is such to described consumer by wire communication platform inquiry product, at first put through system's automatic speech platform, identity code or traceability code according to voice suggestion input commodity, system compares with system database after the information that obtains consumer's input, provides Query Result and automatic speech answer consumer and distribution and cashes award.
True and false and the production process of circulation is such to described consumer by wireless communication platform inquiry product, at first press prompting on the product tag and send identity code or traceability code information to the system wireless SMS platform, radio SMS platform transforms the contrast of input system database with information, provides Query Result and automatic information answer consumer and distribution and cashes award.
It is such that described commodity producers inquire about the circulation of commodities situation, producer's login system page, just can inquire this batch commodity in the enterprise code of circulation inquiry hurdle input Related product or traceability code section is to return which node sale of sales network and this product whether to be bought information such as inquiry by the consumer.
Authenticity of products inquiring and authenticating of the present invention and reward system, owing to adopted the very anti-false marketing method of rewarding of pushing away of " genuine piece additionally having award; bought fake products and given bonus ", give full play to consumers in general's anti-vacation and self-insurance enthusiasm, therefore solved the problem that the consumer cracks down on counterfeit goods and loses more than gain to a great extent; By the commodity that native system is sold, the producer can understand the process of circulation and the true and false situation of product easily, for the producer provides a practical anti-false fidelity marketing method and a channel, can effectively promote genuine piece and sell, the market circulation of containment fake products.
Description of drawings
Fig. 1 is a system flowchart of the present invention;
Fig. 2 is a grid topological diagram of the present invention;
Fig. 3 is system function module figure of the present invention;
Fig. 4 is the infrared softdog electrical schematic diagram of the present invention;
Fig. 5 is an infrared switch electrical schematic diagram of the present invention.
Embodiment
As shown in Figure 1, system flow of the present invention is to realize like this.
At first set up hardware net, marketing network and the application program of native system, set up system framework and marketing channel by system organization person.Commodity production or the sale enterprise of desiring to enter this system propose to add native system to the organizer, through artificial intervening act application enterprise are examined.After audit was passed through, system organization person and enterprise signed cooperation agreement, collect the related data of enterprise and commodity, got ready for enterprise's commodity enter marketing network.
System organization is opened native system by Radio infrared switch and infrared softdog, input trade name and be that commodity distribute anti-fake coding by system program, and this coding is divided into enterprise code, active coding, identity code and traceability code.And should print or be sprayed on the label by anti-fake coding, label is attached on the commodity.
System sells for the marketing network allocated product, with enterprise code, active coding and traceability code input system and register corresponding marketing network node, and activates Product Activation sign indicating number and traceability code when allocated product.The marketing network node utilizes the computers log-on system to activate product identification code.Thereby the anti-fake coding of product is activated fully, but enter query State.Can pass through the product identification code inquiry true or false of products, also can be by product back-tracing sign indicating number inquiry products in circulation state.
Technical scheme of the present invention is achieved in that
As shown in Figure 2, the hardware facility of system of the present invention has comprised two main frame hot-standby servers, and server is provided with infrared softdog interface, and the Radio infrared switch is set, and is used to control softdog and opens corresponding software.With the wire telephony automatic speech processing platform that is connected between two host servers, the automatic processing platform of mobile phone short message, internet platform and coding printing device.Wherein wire telephony automatic speech processing platform also connects existing wireline communication network, so that accept consumer's speech polling request; The automatic processing platform access to wireless communication of mobile phone short message network is used for receiving and processing consumer radio SMS breath query requests; Internet platform inserts existing Internet, is used to handle the request of consumer's network inquiry, can provide service for the sales network and the commodity production merchant of native system simultaneously.
As shown in Figure 3, the software of system of the present invention is computer program, has comprised that system start-up processing module, system coding generation module, system coding print module, consumer inquire about award distribution module, marketing network administration module, manufacturer's enquiry module and system's merchandising database.
Program is installed in the system server in advance, and whether wherein system start-up processing module is responsible for detecting automatically infrared softdog port when system start-up have the input of the password of startup, and then start-up system is arranged, and do not have then not start-up system, in order to avoid system is revised or attacks.
The system coding generation module is used to the networking commodity that unique unduplicated system coding is provided, and comprises harbour, identity code, traceability code etc.And with merchandise news and coding import system database.
System coding print module control system peripheral hardware coding printing device generates the system coding module enterprise code, active coding, the identity of commodity and reviews coding and is printed on the label.
The consumer inquire about reward distribution module be responsible for handling the Query Information that transfers from internet, wire net and wireless communication networks and respond, provide the result and reward distribution automatically according to the true and false Query Result of consumer products after return these platforms.
The marketing network administration module is responsible for that commodity circulate, enterprise code, traceability code, the activation of identity code, the management and the circulation of commodities process query of marketing network node.
Manufacturer's enquiry module provides the manufacturer inquiry service of the circulation of commodities situation to oneself entering network.
System database stores and to have entered the merchandise news of network, and provides and the Query Information service of comparing.
The present invention has introduced the infrared softdog in the system start-up on hardware, be illustrated in figure 4 as Radio infrared switch radiating circuit schematic diagram.
Whether wherein IC is the CPU of an infrared emission, is responsible for the password according to input, check correctly, and the new password of input can certainly be set.R2, C3 are that resistance and electric capacity carry out electrification reset to CPU; C1, C2 and X1 are two little electric capacity and crystal oscillator, provide the clock sequential to CPU.S1, S2, S3, S4 is 4 function buttons, wherein the data of S1 representative input add 1 or subtract 1, and as input password 5, then button adds to 5 by 5 times from 0, S2 is for subtracting 1, S3 is for shifting left, and as input password 555, then a position is then imported ten by the S3 key after being provided with and finishing, then be provided with hundred by S3 again, S4 is the function that moves to right.DP1 is an exclusion, when the CPU pin drives charactron, and the electric current of restriction charactron.DS1, DS2, DS3 are the password figure that 3 charactrons show input, and Q3, Q4, Q5 are 3 triodes, adopt the method for dynamic scan to drive charactron, realize that the numeral of charactron shows.D1 is the infrared transmitting tube of TSAL6200 model, R3 is a current-limiting resistance, Q2 is a triode, turn-off the emission that realizes infrared transmitting tube by CPU control Q2 conducting, if the password of input is correct, then CPU drives the correct password of infrared transmitting tube emission and gives softdog, thereby realizes the normal operation work of softdog.
As shown in Figure 3, be infrared softdog circuit theory diagrams.IC3 is an infrared reception and the CPU that drives softdog, and R2 and C3 are the electrify restoration circuit of IC3.U2 is infrared receiving tube HS0038, and in 20 meters scopes, infrared transmitting tube can correctly be launched data and give infrared receiving tube, R1 resistance, and C33, C27 electric capacity is given the U2 burning voltage.U1 is softdog totally 4 pins, wherein the anodal VCC of voltage pin is subjected to triode Q1 control, when the password of infrared emission correct, then CPU control Q1 triode conducting, softdog has voltage to enter, then normally operation, thus driving DAT data pin and clock CLK pin send correct data to internal circuit work.The U1 softdog has 4 pins, and by VCC voltage pin, the GND lower margin is given the softdog operating voltage, can write encrypted program to U1 by DAT data pin and CLK clock pin.The built-in single chip circuit of softdog U1 (also claiming CPU) makes the processing power that softdog has judgement, analyzes to have strengthened anti-decryption capabilities initiatively.This security product claims that it is " intelligent " softdog.Include the algorithm software that is exclusively used in encryption in the built-in single-chip microcomputer of softdog, after this software is written into single-chip microcomputer, just can not be read out again.Like this, just guaranteed that softdog hardware can not be replicated, realized the security of internal circuit, can not be by others' imitation and plagiarism.
When system start-up, system initialization routine at first calls softdog interface trace routine, and whether detect interface has softdog to connect, as does not connect that softdog then returns immediately and at screen display, and the system password mistake can not start and recovers automatically.As detect and connected softdog and then continue calling program reading encrypted dog information, and need input password from softdog at screen display, have only by the button of the Radio infrared switch of softdog this moment and could import password, password is then system's unlatching correctly, enters relevant main force's page invocation correlation module.
Be behavior intervention by the people at first, native system organizer and networking enterprise sign cooperation agreement, make related works such as networking form, and these belong to commercial activity and make relevant complementary statement in present patent application.
After determining commodity that enterprise networks, by system organization person's start-up system and enter related pages, calling system coding generation module is for these networking commodity are determined one group of unique encoding.Specifically must be through following process: (1) distributes enterprise code: the enterprise code management function by program is that every kind of a string unique unduplicated numeral of product dispensation is as enterprise code, so that difference product and be convenient to management; (2) give birth to sign indicating number: select the enterprise code and the quantity that will generate by the coding systematic function of program, generate unique one group of unduplicated anti-fake coding of specified quantity, and should anti-fake coding and merchandise news import system database.This anti-fake encoded packets contains active coding, product back-tracing sign indicating number and product identification code.
Then calling system coding print module is printed on the commodity code in the last process on the label of commodity use by the coding printing equipment, so that difference.Next product tag is attached to commodity surface or commodity packaging surface, prepares for entering the native system marketing network.
Then call the marketing network administration module, so-called marketing network is to organize the commercial selling network of setting up in advance, comprises dealers at different levels, directly obtains dependent merchandise from system organization person.The marketing network administration module is that each node of marketing network distributes commodity, with the enterprise code typing server of commodity and import in the database, represents that promptly product distributes when distributing commodity, and enterprise code activates in the coding.Because the anti-fake sign indicating number that generates early stage all is a unactivated state, anti-fake coding all can not be inquired about, enterprise code and active coding interval section that active program input by program will activate, success activates the anti-fake coding in back and just is in the normal queries state, the user could pass through SMS, phone or internet normal queries.
Commodity enter marketing network and sell, this moment, the consumer promptly can carry out the inquiry of anti-fake coding after buying commodity, the manufacturer also can be by the circulation status of the own commodity of network inquiry, and system organization person can carry out necessary management to system's marketing network by this marketing management module.
Consumer inquiry, it is true and false that the consumer can pass through SMS, phone, internet checking product.
During the short message inquiry, mobile phone short message enters the wireless telephone short message processing platform of native system, in the request input server computer with inquiry, computing machine calls consumer's enquiry module, and this consumer's enquiry module is retrieved comparison with the merchandise news in the anti-fake database of message search request and system.If having these data and record queries number of times in the database is 0, these data exist and were not inquired about so, the product of assert user inquiring is a genuine piece, and program will call automatically that genuine piece response to query content first and incentive message (comprising material object or cash equivalent and cash bonuses) send to the consumer by SMS in the database.If the user is inquiry for the first time, and Query Result is when being genuine piece, and program will be set up a long-pending golden account for user's phone number automatically, and user's inquiry times and type of merchandize be converted into amass gold and count wherein.If there has been long-pending golden account in the user, when the user is genuine piece with jack per line mobile phones enquiring result at every turn so, the all automatic inquiry times with the user of program is converted into long-pending gold accumulation and counts among user's the long-pending golden account, when the consumer consumes again, can directly use this long-pending gold as cash, also can between consumer and consumer, transfer the possession of, or when the quality accident of product own takes place, as to this consumer's the personal injury or the cash relief or the compensation of property loss.The long-pending gold of this consumer is being used as cash consumption by the consumer or when amass the gold transfer with other consumers, consumer and long-pending gold consumption businessman or transfer the possession of between long-pending golden consumer's the long-pending golden account are in the mutual transfer of carrying out and finish the consumption and payment of long-pending gold or transfer between mobile phone and the mobile phone, between mobile phone and the computer or between computer and the computer by short message and internet.
When consumer's Help by Phone or internet checking are received by system,, call in server computer after handling Query Information, repeat above-mentioned query script, and give the consumer by different separately platforms and reply accordingly by different separately processing platforms.
If program with the data that receive and the contrast of anti-fake code data storehouse after, the inquiry times that has these data in the database but write down is greater than 0, though these data exist but were inquired about so, if this product of user inquiring is that genuine piece is repeatedly inquired about, program will be called in the database repeatedly response to query content of genuine piece automatically by SMS so, and the user is informed in phone or internet.
If user inquiring is fake products, so will be to distributing corresponding bonus or compensation with producing.Program with the data that receive and the contrast of anti-fake code data storehouse after, when not having these data in the database, program will automatically reply this anti-fake sign indicating number of user and not exist, and remind the data that user's scrutiny sent and the product of inquiry may be fake products, if the product validation of inquiry is a fake products, will distribute corresponding bonus or compensation to the user so.
Of the present inventionly push away very anti-false marketing method and comprise following process.
A: the organizer sets up private server, and work out specific program in advance and be preset in the server, enabling by infrared softdog and infrared encryption switch of this specific program realizes that this server connects wired communication platform, wireless communication platform and internet platform;
B: the organizer sets up system's marketing network, and each node of this marketing network is provided with the computing machine that is connected into the internet, infrared softdog and infrared encryption switch;
C: commodity producers add system, by after examining qualified commodity producers and adding native system, be its different product dispensation enterprise code and generate coding by system, produce the label of tape code by system's ink jet numbering machine, and the input system database, this coding comprises enterprise code, active coding, traceability code and identity code;
D: label attaches, and the label that commodity production merchant or system organization person will have been sprayed private code (enterprise code, active coding, identity code, traceability code) is attached on the commodity of desiring the system that enters, so that consumer's inquiring and authenticating;
E: commodity production merchant or system organization person will post the commodity of label and sell by special-purpose sales network, when sending commodity, commodity production merchant or organizer activate the Product Activation sign indicating number, the corresponding relevant traceability code sales network nodes encoding of typing activates enterprise code and traceability code simultaneously during transmission;
F: the sales network node utilizes computer interconnected network login system server after receiving commodity, activates the identity code in the product coding, confirms the circulation of commodities whereabouts, then to consumer's merchandising;
G: after the consumer obtains commodity, be connected with organizer's server by internet platform, wire communication platform and one of wireless communication platform, inquiry is reviewed the production marketing information and is confirmed authenticity of products and obtain and rewards;
H: commodity producers are by internet platform, wire communication platform or wireless communication platform inquiry products in circulation situation.
Marketing method of the present invention is for realizing that by network the organizer carries out tracing management to marketing network and product, and not only the consumer can obtain the real information of product by the true and false of inquiry product, obtains to reward.And the producer of commodity also can inquire about the products in circulation state by network.After the organizer distributes the node of each marketing network with Related product, promptly the anti-fake coding of product is activated, commodity producers open the internet and enter system organization person's page at this moment, just can inquire about product by the enterprise code information of importing own commodity and be in which kind of state, as entering organizer's marketing network, traceability code has activated, and then can to inquire those commodity all be to enter that network node to sell.If be sold to the consumer and carried out the inquiry provide the information that sales process has finished by system database.
System and method of the present invention has following characteristics and advantage than prior art:
Adopt the startup password of the combination of infrared softdog and Radio infrared switch as system program, significantly reduced the possibility that system is cracked, for anti-fake system, anti-cracking also is very important.Therefore than prior art great advance is arranged.
Adopt coding to be divided into the mode of enterprise code, active coding, traceability code, identity code, commodity code is activated respectively, the situation of promptly being inquired about before avoiding commodity not circulate occurs, enterprise code is used for distribution and manages the commercial product identification sign indicating number being used for true-false inquiring simultaneously, traceability code is used for query State and follows the trail of the source, active coding then is used for to the activation of enterprise code, traceability code and identity code, thereby realized the different demand different codings of consumer in conjunction with the requirement of using, be convenient to management and enforcement with the producer and seller.
The enterprise customer can understand the current intelligence and the multidate information of product by the product back-tracing inquiry, produce the complete transparence of circulation, not only allow enterprise that product is accomplished to have at fingertips, also can realize that the formation of control permanent mechanism is superintended and directed in the market of " emergent can reviewing can be supervised at ordinary times ".
The consumer can verify that by the inquiry identity code product is true and false and obtain to reward, can understand " origin " of product by the inquiry traceability code, not only embodied the process and the result of transparent consumption, and in the process that further participates in full guarantee the rights and interests of self, obtained benefit.
Marketing method of the present invention is different from traditional false proof careful strick precaution to personation fully.And pattern and way of having bought personation to bonus of the invention process fully shown and has not been afraid of fraud, sells vacation and buys false character and characteristic.The present invention solves false proof problem with the method for marketing, this method will and provide a passage of differentiation market increment very reliably for enterprise's Branding and image height, both solved the problem of personation infringement for enterprise, created simultaneously the value of promotion again for enterprise, the shopping approach of a relieved consumption also is provided for the consumer---because genuine piece premiums and the long-pending gold of consumer that the present invention provides for the consumer, because of it has consumer's functions of use as cash when consuming, can bring the benefit of directly saving money to the consumer.In addition, because function and effect that the long-pending gold of consumer also has the product quality safety guarantee, when the consumer bought enter native system and add the product that posts the system-specific label after, if because product quality problems own cause personal injury or property loss to the consumer, the form that should long-pending gold will be directly changed into cash is administered relief to the consumer that is injured or is compensated by system organization of the present invention enforcement body.In today that China's product quality safety problem constantly takes place, consumer's the feared state of mind constantly increases the weight of, and caused huge threat and pressure therefore for our country and society, government administers the height that the attention that ensures with people's livelihood consumption safety has risen to national problem to quality safety, therefore the appearance and the enforcement of the long-pending gold of consumer of the present invention has epoch-making, positive and profound immediate significance.
Claims (10)
1. one kind pushes away the very anti-false marketing system of rewarding, comprise hardware, software and system sales network, it is characterized in that: described hardware comprises the system's master server computing machine that presets software, the internet platform that is connected with server computer, wire communication platform and wireless communication platform, the sales network node side network platform that is connected with the master server computing machine by the internet, be arranged on the infrared ray softdog on the master server computing machine, with the supporting Radio infrared switch of softdog, the special-purpose code-spraying equipment of the label that is connected with the master server computing machine, be used to be attached to and have special-purpose coding and two-dimension code or bluetooth on the commodity, infrared, radio-frequency (RF) identification, global location, the label that information carriers such as laser scanning are provided with is held aerophone, wire telephony or bluetooth, infrared, radio-frequency (RF) identification, global location, laser scanning, computing machine, the final goods of internet information acquisitions such as mobile phone transmission access device is sold or the consumption user terminal; Described software comprises the system program of rewarding distribution according to the true and false Query Result of consumer products automatically for being installed in advance in the master server computing machine; Described system sales network is multistage selling network.
2. the very anti-vacation award marketing system that pushes away according to claim 1, it is characterized in that: the described wire communication platform that is connected with the master server computing machine is a landline telephone voice service disposal system, described wireless communication platform is mobile phone and SMS (Short Message Service) disposal system, and described internet platform is to utilize information acquisition transmission equipments such as two-dimension code or bluetooth, infrared, radio-frequency (RF) identification, global location, laser scanning, computing machine, mobile phone to handle system by the information service that the internet is connected with the master server computing machine.
3. the very anti-vacation award marketing system that pushes away according to claim 1, it is characterized in that: described Radio infrared softdog is connected with the master server computing machine by port, as the infrared ray receiving equipment, the Radio infrared switch is provided with digital keys, and is provided with infrared transmitting device.
4. the very anti-vacation award marketing system that pushes away according to claim 1, it is characterized in that: the described label that is used to be attached on the commodity, except that having special-purpose coding, also be provided with two-dimension code or bluetooth at label itself, infrared, radio-frequency (RF) identification, global location, the information carrier of any one of laser scanning or any two or more combinations, this carrier has the information content and the function identical with special-purpose coding, and utilizes two-dimension code or bluetooth, infrared, radio-frequency (RF) identification, global location, laser scanning, computing machine, information acquisition transmission equipments such as mobile phone are gathered and are transmitted.
5. one kind pushes away very anti-false award marketing method, may further comprise the steps:
A: the organizer sets up private server, and work out specific program in advance and be preset in the server, enabling by infrared softdog and infrared encryption switch of this specific program realizes that this server connects wired communication platform, wireless communication platform and internet platform;
B: the organizer sets up system's marketing network, and each node of this marketing network is provided with the computing machine that is connected into the internet, infrared softdog and infrared encryption switch,
C: commodity producers add system, by after examining qualified commodity producers and adding native system, be its different enterprise and product dispensation and generate coding by system, produce the label of tape code by system's ink jet numbering machine, and the input system database, this coding comprises enterprise code, active coding, traceability code and identity code;
D: label attaches, and the label that commodity production merchant or system organization person will have been sprayed private code is attached on the commodity of desiring the system that enters, so that consumer's inquiring and authenticating;
E: commodity production merchant or system organization person will post the commodity of label and sell by special-purpose sales network, when sending commodity, commodity production merchant or organizer activate the Product Activation sign indicating number, the corresponding relevant traceability code sales network nodes encoding of typing activates enterprise code and traceability code simultaneously during transmission;
F: the sales network node utilizes computing machine to pass through internet login system server after receiving commodity, activates the identity code in the product coding, confirms the circulation of commodities whereabouts, then to consumer's merchandising;
G: after the consumer obtains commodity, be connected with organizer's server by internet platform, wire communication platform and one of wireless communication platform, inquiry is reviewed the production marketing information and is confirmed authenticity of products and obtain and rewards;
H: commodity producers are by internet platform, wire communication platform or wireless communication platform inquiry products in circulation situation.
6. the very anti-vacation award marketing method that pushes away according to claim 5, it is characterized in that: described infrared softdog is arranged on the server by interface, Automatic Program reads the enciphered message of infrared softdog when activating to open system operating software, and only software could start when obtaining the encrypted message that infrared switch sends; Described internet platform utilizes the information acquisition transmission equipment by Interworking GateWay connected system server, wire communication platform connected system server and cable telephone network, wireless communication platform connected system server and wireless communication networks.
7. according to claim 5ly push away very anti-false marketing method, it is characterized in that: the true and false and production process of circulation is such to described consumer by internet platform inquiry product:
A: use browser to land and enter system's page by the internet, the identity code or the traceability code that on the label of input commodity on the page, spray, system compares with system database after the information of consumer input obtaining, and provides Query Result and distributes and cash award;
B: utilize that information acquisition transmission equipments such as two-dimension code or bluetooth, infrared, radio-frequency (RF) identification, global location, laser scanning, computing machine, mobile phone directly have special-purpose coding and two-dimension code or bluetooth to being attached on the commodity, the label of infrared, radio-frequency (RF) identification, global location, the setting of laser scanning information carrier carries out identity and review information acquisition, and by the internet identity of product and the information of reviewing are connected the back with the master server computing machine and compare with system database, provide Query Result and distribute and cash award.
8. the marketing method that pushes away very anti-vacation according to claim 5, it is characterized in that: the true and false and production process of circulation is such to described consumer by wire communication platform inquiry product, at first put through system's automatic speech platform, identity code or traceability code according to voice suggestion input commodity, system compares with system database after the information that obtains consumer's input, provides Query Result and automatic speech answer consumer and distribution and cashes award.
9. the marketing method that pushes away very anti-vacation according to claim 5, it is characterized in that: the true and false and production process of circulation is such to described consumer by wireless communication platform inquiry product, at first press prompting on the product tag and send identity code or traceability code information to the system wireless SMS platform, radio SMS platform transforms the contrast of input system database with information, provides Query Result and automatic information answer consumer and distribution and cashes award.
10. the marketing method that pushes away very anti-vacation according to claim 5, it is characterized in that: it is such that described commodity producers inquire about the circulation of commodities situation, producer's login system page, just can inquire this batch commodity in the enterprise code of circulation inquiry hurdle input Related product or traceability code section is to return which node sale of sales network and this product whether to be bought information such as inquiry by the consumer.
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| CN2011100846416A CN102110270A (en) | 2011-04-06 | 2011-04-06 | Genuine-supportive fake-resistant rewarding and marketing system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011100846416A CN102110270A (en) | 2011-04-06 | 2011-04-06 | Genuine-supportive fake-resistant rewarding and marketing system |
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| CN103646345A (en) * | 2013-11-20 | 2014-03-19 | 叶蒙达 | A technical scheme of genuine authentication and anti-counterfeit identification methods |
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| CN104798099A (en) * | 2012-11-30 | 2015-07-22 | 金伯利-克拉克环球有限公司 | Systems and methods for using images to generate digital interaction |
| CN104036396A (en) * | 2013-09-11 | 2014-09-10 | 闫文 | Sale false proof control method |
| WO2015035766A1 (en) * | 2013-09-11 | 2015-03-19 | Yan Wen | Anti-counterfeiting control method in sale |
| CN103646345A (en) * | 2013-11-20 | 2014-03-19 | 叶蒙达 | A technical scheme of genuine authentication and anti-counterfeit identification methods |
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| CN105868800A (en) * | 2016-03-23 | 2016-08-17 | 立德高科（昆山）数码科技有限责任公司 | Method and system for identifying and reading scenic spot fault two-dimensional code to upload scenic spot fault information |
| CN107798545A (en) * | 2017-11-01 | 2018-03-13 | 深圳劲嘉集团股份有限公司 | It is a kind of to realize false proof method and system using red packet or consumption rebating mechanism |
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Application publication date: 20110629 |