Background technology
Because, world-wide web does not have central authorities' control, and the non-privately owned speciality of its network convention, network was opened to the public so far from generation nineteen ninety, in the period of surplus in the of short ten, be able to flourish rapidly, successfully held most network system in original computer network, world-wide web is the network system of representing those to use Internet protocol (Internet Protocol is called for short IP) framework to form at first, only, the world-wide web of today has been made a general reference various types of network systems, no longer is confined to the IP network system, and world-wide web can be the set of the physical network of any separation, these networks are connected with one group of general agreement, have formed single network in logic.In recent years, the interconnection technique of computer and world-wide web, progressive is very quick, and frequency range has developed into present 10M even 100M frequency range by initial 14.4K, and the mode of line, also by single phone dialing mode of past, develop into various wired and wireless connection mode now, terminal installation also begins to develop towards mobile communication equipment, at present, upgrading faster, connection mode still is studied constantly and develops.
Because computer and network equipment is universal day by day, use the user number and day sharp increase of world-wide web, provide the network of various relevant services to serve dealer (Internet Service Provider with world-wide web, be called for short ISP), also arise at the historic moment, general speech, it is very extensive that network is served the service that the dealer provides, except providing the dialing line for general enterprise and individual, integrated service digital network (ISDN), digital user loop (Digital Subscriber Line, be called for short DSL), Cable Modem, outside the special line services on net such as (Leased Line), also comprise hosting, Email (E-Mail), web hosting (web hosting), fictitious host computer, domain name (Domain Name) application, webpage design and maintenance etc., when the user desires to enjoy these services, must serve the dealer to network earlier and apply for account number, and login the server that network is served the dealer according to this, beginning can see through world-wide web, uses these services.The router that dealer's machine room is equipped with many web page servers, e-mail server and can responds automatically served in general speech, network, make these servers can see through these routers, with the router of user side line mutually, provide the service of user's line.At present, the main business revenue source that network is served the dealer is the service of accessing of network (access service), the service of accessing can be divided into the mode of dialing and connecting and private-line mode, in addition, other value added service, as: provide specific information content, ecommerce, generation visitor to make webpage, online advertisement, the taxi of server hard disc space and other online application services etc., also become each network and served the important source that the dealer enlarges finance income, the person that wherein most is not worth mentioning is exactly the service business of online advertisement.
In recent years, along with making rapid progress of E-business operation schema reaches the universal day by day of computer network, the business opportunity of online advertisement is also more and more noticeable, market scale every year of online advertisement is all at least with 30% rate of growth, develop rapidly, with world-famous several entry network sites is example, as: Yahoo, MSN, google and ebay etc., annual online advertisement business all has 30% growth at least.In addition, because online advertisement has ageing height, interactive strong and advantage such as propagation initiatively, so no matter many high-tech or conventional industries such as electronics, automobile, finance, telecommunications, elaboration and consumption commodity, all it is gone after in a swarm, there's no one who doesn't or isn't desire sees through online advertisement, the marketing goods and services, the phase can take the preemptive opportunities in vast consumption on network market.Yet, for network is served the dealer, though invested the hardware device that quantity is huge and value is expensive chronically, as: router that the server in the machine room, interchanger and user side use and bundle logos and utensils etc., and have vast customer group, but because of the non-online advertisement business of the orientation at the initial stage of founding, or because of not having the technical advantage of setting up entry network site, all the time make a breakthrough in the business development of advertisement on the net, and lose the business opportunity of online advertisement to the greatest extent.
Though, there is numerous entry network site now in the world-wide web, but the well-known entry network site that really is subjected to user's favor is still very few, therefore, under situation not enough to go around, also when the river rises the boat goes up for the service fee of the online advertisement of well-known entry network site, make many desire advertisement-printing persons to bear, and drawing back of hoping dare not attempt seeing through online advertisement easily, the marketing goods and services.Only, if angle with users on the world-wide web, observe the effect of online advertisement, as the as if also non-as expection of its result, say it for example, one user side (as: desktop computer and laptop etc.) sees through the network equipment on the affiliated internal network of user side, as: a router (Routers), one gateway (Gateways), one interchanger (Switches), one bridge (Bridges) or a wireless network bridge (Access Points) ... etc., reach line with world-wide web, a web browser (Web browser) of installing on this user side of mat again, one of the Internet services device (www server) that one entry network site is provided specifies the port to send a web-page requests information (web page request), as: a hypertext transfer protocol (HyperText Transfer Protocol, hereinafter to be referred as HTTP) solicited message (as: http://www.amazon.com), and pass through world-wide web, this web-page requests information is sent to this Internet services device, as: www.amazon.com the Internet services device by name, with transmission control protocol (the Transmission Control Protocol between foundation and this appointment port, be called for short TCP) connect, store relevant web page files on this Internet services device, as: Hypertext Markup Language (HyperText Markup Language, abbreviate HTML as) web page files, and can monitor this appointment port when receiving this web-page requests information, content according to this web-page requests information, produce a webpage echo message (web page response), this webpage echo message comprises a statusline and html web page file, error message or out of Memory etc., and pass through world-wide web, this webpage echo message is transmitted back to this web browser, with literal and the mark that comprises in to the html web page file at this web browser, after carrying out one by one and finishing decoding processing, the webpage picture that can on this user side, show a correspondence, the entry network site dealer is the advertisement object by additional correlation on the html web page file, make this advertisement object can be inserted into and be presented on this webpage picture, and according to this to entrusting the advertisement-printing person to collect advertising expenditure.The web browser of being installed on most now user side, all possess extra advertisement and stop (advertisement blocking) function, with by the pattern that picks out the web page address that advertisement is provided (pattern), and tackle according to this and stop the corresponding advertisement object that (block) this web page address transmits.Therefore, industrial circle expends the online advertisement service that huge fund is bought, and in fact, and fails can't bring into play the purpose of marketing goods and services fully as the advertisement object of correspondence being presented on the webpage picture of user side as the expection.
So, how to design a kind of transmission platform of the web advertisement, decapacitation makes network equipment dealer or network serve the dealer, need not to expend again huge fund construction entry network site, only need the network equipment by the user side use, as relay station, can realize the mechanism that advertisement sends, and can be in the process that sends the advertisement object, to the web page address of advertisement object is provided, carry out random coded,, and tackle according to this and stop the corresponding advertisement object that desire is inserted so that the web browser of user side can't be by the pattern that picks out web page address, to guarantee that corresponding advertisement object is presented on the webpage picture of user side as expecting, reach the purpose of marketing goods and services, effectively ensureing the rights and interests of entrusting the advertisement-printing person promptly becomes the important goal that the present invention inquires into and reaches in this desire.
Summary of the invention
One of the object of the invention, provide a kind of method that realization information sends on network trunk equipment, this network trunk equipment is installed between a user side (user end) and world-wide web (internet), as the node on the internal network under the user side, as: a router (Routers), one gateway (Gateways), one interchanger (Switches), one bridge (Bridges) or a wireless network bridge (Access Points) ... wait the network equipment, one solicited message that can be produced in order to a web browser with user side, pass through world-wide web, be sent to a Internet services device (www server), and the echo message that this Internet services device can be passed back by world-wide web, be sent to this user side, on this web browser, to show the original web page picture of a correspondence, this method makes this network trunk equipment can be as a network trunk station, to analyze (parse) and to pass on (relay) this solicited message and echo message, and when an original web page file that comprises belongs to the treatable web page files of this web browser, be embedded in the information content that an exclusive server sends in judging this echo message at the original web page file; Echo message is transmitted back to web browser, makes that web browser can be according to echo message, the original web page file is upgraded and handles, the information content is inserted on the picture of original web page file correspondence.When the original web page file that comprises in judging echo message belongs to the treatable web page files of web browser, be embedded in (in-plant) trigger device at this original web page file, with when this web browser is carried out the processing of this trigger device, can trigger this web browser and produce at least one another solicited message, this another solicited message can make this network trunk equipment, pass through world-wide web, set up the line relation with the exclusive server that responsible information sends, and can make this network trunk equipment with subscriber data of this user side of storage and internet records provide and give this exclusive server in advance in it, and make this exclusive server can be according to this another solicited message, subscriber data and internet records, the information content of the best that decision sends, information type and insertion position, and produce another echo message, pass this web browser back, link up so repeatedly, obtain this best information content up to this web browser, and according to this information type and insertion position, the information content that this is best is inserted into this original web page picture that shows on this web browser, and the beginning is carried out the processing of other content in this original web page file.So, this network trunk equipment can be as a relay station, the mechanism that realization information sends.
Another object of the present invention, this network trunk equipment is when receiving first solicited message that this web browser sends this Internet services device, can analyze this first solicited message, and pass through world-wide web, this first solicited message is transferred to this Internet services device, comprise an original web page address in this first solicited message; When this network trunk equipment receives and analyzes first echo message that this Internet services device passes back, can judge an original web page file that comprises in this first echo message, whether belong to the treatable web page files of this web browser, if, then be embedded in first trigger device at this original web page file, again this first echo message is sent to this web browser, comprise the first coding web page address that this network trunk device coding produces in this first trigger device, in the time of making this web browser reception and handle the content of this original web page file one by one, can produce second solicited message at this first trigger device; After this network trunk equipment receives and analyzes this second solicited message, can be according to the random coded webpage table of comparisons in this network trunk equipment, this first coding web page address in this second solicited message is decoded into an exclusive web page address, and according to this exclusive web page address, annexation between the exclusive server of a foundation and a responsible information transmission, and this second solicited message is sent to this exclusive server, this exclusive server can judge according to this whether this original web page file can be inserted into an information content, if, this exclusive server will send second echo message, and be embedded in specified message type and insertion position at this second echo message; This network trunk equipment receives and when analyzing this second echo message, can in this second echo message, embed second trigger device, comprise the second coding web page address that this network trunk device coding produces in this second trigger device, and can make this web browser according to this second echo message, this original web page file is upgraded, with this information type of insertion and insertion position in this original web page file, and produce the 3rd solicited message; After this network trunk equipment receives and analyzes the 3rd solicited message, can be according to this random coded webpage table of comparisons, this second coding web page address in the 3rd solicited message is decoded into this exclusive web page address, and the character code of the information content will be required to transmit in the 3rd solicited message, be sent to this exclusive server, make this exclusive server can send the corresponding information content according to this, and send the 3rd echo message; After this network trunk equipment receives and analyzes the 3rd echo message, can in the 3rd echo message, embed the 3rd trigger device, comprise the 3rd coding web page address that this network trunk device coding produces in the 3rd trigger device, and can make this web browser according to the 3rd echo message, this original web page file is upgraded and handles, with on this original web page picture according to specified message type and insertion position, insert the corresponding information content, and be presented at this user side.Because, this network trunk equipment can embed different trigger devices respectively in these echo messages that this exclusive server transmits at every turn, and respectively producing different coding web page addresses in this trigger device, make that this network trunk equipment can be in follow-up handling procedure, according to this random coded webpage table of comparisons, this web browser is produced coding web page address in the different solicited messages, be decoded into this exclusive web page address respectively, and according to this exclusive web page address, annexation between foundation and this exclusive server, and make this network trunk equipment and/or this exclusive server can be according to the character code in the different solicited messages, carry out different processing actions, so this web browser can't be by the pattern (pattern) that picks out different coding web page addresses, and tackle according to this and stop the corresponding informance content that (block) this exclusive server transmits, to guarantee that the corresponding informance content is presented on the webpage picture of user side as expecting, reach the marketing goods and services, and effectively ensure the purpose of entrusting publication information person rights and interests.
Another purpose of the present invention, be provided with a subscriber data table of comparisons in this network trunk equipment, this network trunk equipment can be after this user side links to a world-wide web and a designated IP address, require this user side with subscriber data, as: user's sex, age, area and hobby etc., input to the interior field of this subscriber data table of comparisons in advance corresponding to its IP address, so, this network trunk is established solicited message and the IP address that can transmit according to this web browser, with reference to this subscriber data table of comparisons, subscriber data with this user side correspondence, be sent to this exclusive server,, and send echo message so that this exclusive server can determine the optimal information content that sends according to this, by this network trunk equipment, the optimal information content is transmitted back to this web browser.
Another purpose again of the present invention, be provided with a subscriber data table of comparisons in this network trunk equipment, this network trunk equipment can be after this user side links to a world-wide web and a designated IP address, analyze and write down the internet records of this user side, as: web page address of once browsing and the keyword once inquired about etc., and this internet records is stored to the interior field corresponding to its IP address of this subscriber data table of comparisons, so, this network trunk is established solicited message and the IP address that can transmit according to this web browser, with reference to this subscriber data table of comparisons, internet records with this user side correspondence, be sent to this exclusive server,, and send echo message so that this exclusive server can determine the optimal information content that sends according to this, by this network trunk equipment, the optimal information content is transmitted back to this web browser.
Another purpose again of the present invention, be provided with an encoding user data table of comparisons in this network trunk equipment, this network trunk equipment can be after this user side links to a world-wide web and a designated IP address, the assigned ip geocoding of this user side is become a random coded address, and the aforementioned subscriber data and the internet records of this user side are stored to the interior field corresponding to its assigned ip address and random coded address of this encoding user data table of comparisons, so, this network trunk is established solicited message and the IP address that can transmit according to this web browser, with reference to this encoding user data table of comparisons, random coded address with correspondence, subscriber data or internet records, transfer to this exclusive server, so that this exclusive server can determine the optimal information content that sends according to this, and send echo message, and by of the decoding of this network trunk equipment to this random coded address, the optimal information content is transmitted back to this web browser, to guarantee that this exclusive server can't be learnt the assigned ip address of this user side by the random coded address, effectively to reach the problem that prevents that the user side privacy from leaking.
For further understanding and understanding being arranged to the object, the technical characteristics and the effect of the present invention, especially exemplified by some embodiment, and conjunction with figs., be described in detail as follows.
Embodiment
Press, so-called Relay Server (Proxy), generally be called acting server again, be a kind of network equipment, in order to as a relay station on the network, traditionally, the purposes of relay station is to evade keyholed back plate or accelerating the access data, wherein evade network convention address (the Internet Protocol Address that keyholed back plate is meant a computer, be called for short the IP address) when being blocked by certain website, the user can see through the mode with the plug-in Relay Server to network of this computer, makes computer can link this Relay Server earlier, with this Relay Server as a relay station on the network, then, see through this relay station, be wired to the website that original desire connects, at this moment, because the IP address of this computer is also inequality with the IP address of this Relay Server, and the website of originally desiring line do not block the IP address of this Relay Server, so computer can see through this Relay Server, connect smoothly and go up this website, carry out the access of data; Relay station is accelerated on the access data if be used in, be because most Relay Server all has pooling feature, just like a large-scale memory cache body (Cache memory), has very big memory space, can constantly store the data that newly obtain, if the data that computer is asked are the memory of Relay Server Already in, and when being up-to-date data, Relay Server is just no longer again from the server reading of data of website, but directly the data in the memory are sent to computer, so, can significantly improve the surfing and the efficient of computer.
The inventor is the operation principles according to aforementioned Relay Server, invent out a kind of method that realization information sends on network trunk equipment of the present invention, to utilize router, gateway, interchanger, bridge or the wireless network bridge that generally uses now ... wait the network equipment, all possess function and characteristic, be implemented in the mechanism and the purpose of the information that sends on these network equipments as a relay station on the network.Needing the special declaration person at this, is the information that reaches of the present invention, is different forms of information such as general reference literal, picture, advertisement, voice or film, the following example of the present invention only is the example explanation with the advertisement, only, apply when of the present invention, be not limited thereto actual.
See also shown in Figure 1, this method is to be applied to a network trunk equipment 10, this network trunk equipment 10 can be a router, one gateway, one interchanger, one bridge or a wireless network bridge ... wait the network equipment, possesses function as a relay station on the network, this network trunk equipment 10 is installed in 30 of a user side 20 and world-wide webs, as the arbitrary node in the internal network 90 under the user side 20, in order to the network package that user side 20 is produced, by world-wide web 30, be sent to a Internet services device 40, this user side can be a laptop, desktop computer and other electronic product, can be by a web browser 21 of being installed on it, specify the port to send a web-page requests information to one of this Internet services device 40, as: a HTTP solicited message, with set up with this appointment port between TCP be connected, store relevant web page files on this Internet services device 40, as: the html web page file, and can monitor this appointment port when receiving this web-page requests information, content according to this web-page requests information, pass a webpage echo message back to this web browser 21, this webpage echo message comprises a statusline and the html web page file of being asked, error message or out of Memory etc.Below of the present invention, in the narration, be example, only, in other embodiments of the invention, be not limited thereto that the internal network under this user side 20 also can comprise the network trunk equipment 10 more than two with a network trunk equipment 10.
Need the special declaration person in addition, described in the following content of the present invention and trigger device be to be example with existing general JavaScript language, be illustrated, this trigger device comprises at least one character code of JavaScript language, the JavaScript language is a kind of script, its source code is being forwarded to user side 20, and before being carried out by user side 20, need be through compiling, but can be directly the character code of text formatting be transferred to web browser 21, decode voluntarily and carry out by web browser 21, to finish the processing action of respectively this character code representative.Only, the present invention is not limited thereto when actual applying.Press, the character code of the other Languages that every this web browser 21 can decode voluntarily and carry out, no matter its source code is being forwarded to user side 20, and before being carried out by user side 20, whether need be the present invention at this alleged trigger device through compiling.
In first preferred embodiment of the present invention, to consult shown in Figure 2ly, this method makes this network trunk equipment 10 can carry out the following step of phase I, to be embedded in the device that an energy trigger message (as: advertisement) inserts program at the original web page file:
Step 201, receive the first web-page requests information that this user side 20 uses 21 pairs of these the Internet services devices 40 of this web browser to send, hereinafter to be referred as first solicited message, comprise an original web page address in this first solicited message, as: http://www.abc.com;
Step 202 is analyzed (parse) this first solicited message, and this first solicited message is passed on (relay) to this Internet services device 40, as: name is called the server of www.abc.com; After this Internet services device 40 receives this first solicited message, can pass the first webpage echo message back, hereinafter to be referred as first echo message according to the content of this first solicited message;
Step 203, receive and analyze this first echo message, an original web page file (as: html web page file), an error message or out of Memory etc. that this first echo message comprises a statusline, asked, do you and judge that the original web page file that comprises in this first echo message is the treatable web page files of this web browser (as: a html web page file)? if then be embedded in (in-plant) first trigger device at this first echo message; If not, then this first echo message is not carried out any processing; Because in the html web page file that is commonly used now, web page address (Uniform/Universal Resource Locator is called for short URL) can be represented as down column format (format):
http://domain/script.php?parameters
Wherein domain system is by the domain name (domain name) of this user side 20 by using this web browser 21 to import, be a domain name server (Domain Name Server, hereinafter to be referred as DNS) any effectively (valid) domain name (domain name) that can discern, script.php system can be by unique character at random (random key) of the network equipment (or this network trunk equipment 10) generation, parameters system can be by a parameter value of the network equipment (or this network trunk equipment 10) generation, the present invention promptly utilizes the form characteristic of aforementioned web page address, when this network trunk equipment 10 embeds this first trigger device original web page file in this first echo message, can in this first trigger device, random coded produce the first coding web page address, and this first coding web page address is stored in the random coded webpage table of comparisons 80 in this network trunk equipment 10, consult shown in Figure 3, make that this network trunk equipment 10 can be in subsequent processes, with reference to this random coded webpage table of comparisons 80, this first coding web page address decoding is reduced into the exclusive web page address of an exclusive server 50 of responsible information (as: advertisement) transmission.Therefore, if the exclusive web page address http://ad.wishfi.com/make.php that this network trunk equipment 10 will this exclusive server 50? w=123, does random coded become this first coding web page address http://aaa.com/t124vdr3? q=cvb or t124vdr3? q=cvb, and write the original web page file in this first echo message, and be sent to this web browser 21, after this web browser 21 receives and reads this first echo message, this web browser 21 can be handled one by one at the character code and the mark of original web page file in it, and when handling this embedded first trigger device, can produce second solicited message, send out; Needing the special declaration person at this, is the web page files that reaches of the present invention, is the web page files of all different-formats of general reference, is not limited to the html web page file; And
Step 204 is sent to this web browser 21 with this first echo message.
Just as aforementioned, when this web browser 21 at this first echo message in the literal and the mark of original web page file handle one by one, if when not being embedded into this first trigger device in the original web page file of this first echo message, then this web browser 21 is after the processing of finishing this original web page file, consult shown in Figure 4ly, be about to a corresponding original web page picture 22 (or comprising a scroll bar 23 shown in Figure 4) and be presented at user side 20; Otherwise, when if this web browser 21 is handled this embedded in the original web page file of this first echo message first trigger device, this first trigger device will trigger this web browser 21 and produce second solicited message, send out, at this moment, this method will make this network trunk equipment 10 carry out the following step of second stage, so that this web browser 21 can pass through this network trunk equipment 10, the annexation that foundation and this exclusive server are 50, consult shown in Figure 5:
Step 301, receive and analysis (parse) this second solicited message, according to this first coding web page address http://aaa.com/t124vdr3 that comprises in this second solicited message? q=cvb or t124vdr3? unique t124vdr3 of character at random among the q=cvb, picking out this second solicited message system is triggered by this first trigger device, and with reference to this random coded webpage table of comparisons 80 in this network trunk equipment 10, with this first coding web page address http://aaa.com/t124vdr3 that comprises in this second solicited message? q=cvb or t124vdr3? is q=cvb decoded into the exclusive web page address http://ad.wishfi.com/make.php of this exclusive server 50? w=123;
Is step 302 according to this exclusive web page address http://ad.wishfi.com/make.php? w=123 sets up and the annexation of 50 of this exclusive servers, and this second solicited message is transferred to this exclusive server 50; After this exclusive server receives this second solicited message, can be according to this original web page address that comprises in this second solicited message, as: http://www.abc.com, do you judge that this original web page address under this original web page file allows to insert an advertisement object on this original web page file? if, this exclusive server 50 will send second echo message, and be embedded in the adline and the insertion position of appointment at this second echo message; If not, represent that then this original web page address is the website (ad-free site) that belongs to a no advertisement object, this exclusive server 50 the advertisement object can not be embedded in this original web page picture 22, so can not be embedded in the adline and the insertion position of appointment at this second echo message.In the present invention, if this exclusive server is judged this original web page address allows to insert (frame-add) outside a kind of page framework on this original web page picture 22 advertisement object, consult shown in Figure 6, can be outside the scroll bar 23 of this original web page picture 22, insert the outer advertisement object 60 of a page framework, and can be embedded in the character code of adline outside the representing pages framework at this second echo message, if this exclusive server is judged this original web page address only allows to insert (in-page) in a kind of page on original web page picture 22 advertisement object, consult shown in Figure 7, can be in the scroll bar 23 of this original web page picture 22, insert the advertisement object 70 in the page, and can be embedded in the character code of adline in the representing pages at this second echo message;
Step 303 receives and reads this second echo message, and embeds second trigger device in this second echo message; When this network trunk equipment 10 embeds this second echo message with this second trigger device, can in this second trigger device, random coded produce the second coding web page address, and this second coding web page address is left in this random coded webpage table of comparisons 80, make that this network trunk equipment 10 can be in subsequent processes, with reference to this random coded webpage table of comparisons 80, this second coding web page address decoding is reduced into the exclusive web page address of this exclusive server 50, and this network trunk equipment 10 can judge whether to embed the character code that triggers this web browser 21 generations the 3rd solicited message according to whether comprising adline and insertion position in this second echo message;
Step 304 is sent to this web browser 21 with this second echo message.
When this web browser 21 receives and reads this second echo message, if when not embedding adline and insertion position in this second echo message, then this web browser 21 is about to this original web page picture 22 and is presented at user side 20 after the processing of finishing this original web page file; Otherwise, this web browser 21 can be according to this second echo message, upgrade at this original web page file, in this original web page file, to insert this adline and insertion position, and embed the character code of this second trigger device according to this network trunk equipment 10, triggering for generating the 3rd solicited message, comprise this second coding web page address in the 3rd solicited message and require this exclusive server 50 to transmit the character code of corresponding advertisement object (60 or 70), at this moment, this method will make this network trunk equipment 10 carry out the following step of phase III, to finish the action of on this original web page picture 22, inserting advertisement object (60 or 70), consult shown in Figure 8:
Step 401, receive and analysis (parse) the 3rd solicited message, and with reference to this random coded webpage table of comparisons 80 in this network trunk equipment 10, according to the unique character at random in this second coding web page address that comprises in the 3rd solicited message, picking out the 3rd solicited message system is triggered by this second trigger device that embeds, and, this second coding web page address that comprises in the 3rd solicited message is decoded into the exclusive web page address of this exclusive server 50 according to this random coded webpage table of comparisons 80 in this network trunk equipment 10;
Step 402 according to this exclusive web page address, is set up and the annexation of 50 of this exclusive servers, and the 3rd solicited message is transferred to this exclusive server 50; After this exclusive server receives the 3rd solicited message, can be according to the character code that requires to transmit corresponding advertisement object (60 or 70) in the 3rd solicited message, decision sends corresponding advertisement object, and sends the 3rd echo message;
Step 403 receives and analyzes the 3rd echo message, and embeds the 3rd trigger device in the 3rd echo message; When this network trunk equipment 10 embeds the 3rd echo message with the 3rd trigger device, can in the 3rd trigger device, random coded produce the 3rd coding web page address, and the 3rd coding web page address is left in this random coded webpage table of comparisons 80, make that this network trunk equipment 10 can be in subsequent processes, with reference to this random coded webpage table of comparisons 80, the 3rd coding web page address decoding is reduced into the exclusive web page address of this exclusive server 50, still comprises in the 3rd trigger device and whether trigger the character code that this web browser 21 produces the subsequent request information;
Step 404 is sent to this web browser 21 with the 3rd echo message; After this web browser 21 receives and reads the 3rd echo message, can be according to the 3rd echo message, this original web page file is upgraded and handles, with on this original web page picture 22 according to the adline and the insertion position of appointment, insert corresponding advertisement object (60 or 70), and be presented at this user side 20, and according to the character code in the 3rd solicited message, judge whether to finish advertisement and insert program, if, this web browser 21 promptly continues to carry out the processing of other content in this original web page file, to show the webpage picture that has inserted this advertisement object on this user side 20.
This special person of carrying that still needs, in first preferred embodiment, the step of aforementioned each phase process program, can look actual needs, carry out repeatedly, till finishing each stage expected result, only, the number of times no matter each stage carries out repeatedly why, this network trunk equipment 10 all can embed different trigger devices respectively in these echo messages that this exclusive server 50 transmits at every turn, and respectively producing different coding web page address and character code in this trigger device, make that this network trunk equipment 10 all can be in follow-up handling procedure, according to this random coded webpage table of comparisons 80, different coding web page address in the different solicited message with this web browser triggering for generating, be decoded into this exclusive web page address respectively, and according to this exclusive web page address, annexation between foundation and this exclusive server, and make this network trunk equipment 10 and/or this exclusive server 50 can be according to the character code in the different solicited messages, carry out different processing actions, so, in the entire process program, because this web browser can't pick out the pattern (pattern) of different coding web page addresses, so can't tackle and stop the corresponding advertisement object that (block) this exclusive server transmits according to this, guarantee that corresponding advertisement object is presented on the webpage picture of user side as expecting, reaching the marketing goods and services, and effectively ensure the purpose of entrusting advertisement-printing person rights and interests.
In second preferred embodiment of the present invention, for making this exclusive server 50 can pick out the subscriber data of this user side 20 according to this, as: user's sex, age, area and hobby etc., and the internet records of user side 20, as: web page address of once browsing and the keyword once inquired about etc., be provided with a subscriber data table of comparisons 81 in this network trunk equipment 10, consult shown in Figure 9, this network trunk equipment 10 can be after this user side 20 links to a world-wide web and a designated IP address, require this user side 20 with aforementioned subscriber data, input to this subscriber data table of comparisons 81 interior fields in advance corresponding to its IP address, so, the IP address of each user side 20, all can pass through with reference to this subscriber data table of comparisons 81, correspond to its exclusive subscriber data, similarly, this network trunk equipment 10 also can be behind these user side 20 designated IP addresses, analyze and write down the aforementioned internet records of this user side 20, and internet records is stored to this subscriber data table of comparisons 81 interior fields corresponding to its IP address, so, the IP address of each user side 20 also can correspond to its exclusive internet records by with reference to this subscriber data table of comparisons 81.So, in this another embodiment, method of the present invention can make this web browser 21 in aforementioned second stage between the phase III, other carries out the following step, consults shown in Figure 10:
Step 501, receive and analysis (parse) the 3rd solicited message, and with reference to this random coded webpage table of comparisons 80 in this network trunk equipment 10, according to the unique character at random in this second coding web page address that comprises in the 3rd solicited message, picking out the 3rd solicited message system is triggered by this second trigger device that embeds, and, this second coding web page address that comprises in the 3rd solicited message is decoded into the exclusive web page address of this exclusive server 50 according to this random coded webpage table of comparisons 80 in this network trunk equipment 10;
Step 502, according to this exclusive web page address, the annexation that foundation and this exclusive server are 50, and according to the character code in the 3rd solicited message, with reference to this subscriber data table of comparisons 81, to write the 3rd solicited message corresponding to the IP address user data or the internet records of this user side 20, and transfer to this exclusive server 50; After this exclusive server receives the 3rd solicited message, can be according to subscriber data in the 3rd solicited message or internet records, promptly according to the characteristic and the hobby of this user side, decision sends the web page address of an optimal advertisement object, and sends the 4th echo message;
Step 503 receives and reads the 4th echo message, and embeds the 4th trigger device in the 4th echo message; When this network trunk equipment 10 embeds the 4th echo message with the 4th trigger device, can in the 4th trigger device, random coded produce the 4th coding web page address, and the 4th coding web page address is left in this random coded webpage table of comparisons 80, make that this network trunk equipment 10 can be in subsequent processes, with reference to this random coded webpage table of comparisons 80, the 4th coding web page address decoding is reduced into the exclusive web page address of this exclusive server 50, and this network trunk equipment 10 can be according to the web page address that whether comprises the advertisement object in the 4th echo message, to judge whether to embed the character code that triggers this web browser 21 generations the 4th solicited message;
Step 504 is sent to this web browser 21 with the 4th echo message; When this web browser 21 receives the 4th echo message, can be according to the 4th echo message, this original web page file is upgraded, to be embedded in the web page address of this optimal advertisement object at this original web page file, and produce the 4th solicited message according to the 4th trigger device, comprise the 3rd coding web page address in the 4th solicited message and require this exclusive server 50 to transmit the character code of corresponding advertisement object.
So, again by being similar to the handling procedure of aforementioned phase III, this web browser 21 can be by once more this original web page file being upgraded, with adline and insertion position, on this original web page picture, insert the advertisement object that is suitable for these user side 20 characteristics and hobby most according to appointment.
In the 3rd preferred embodiment of the present invention, the problem that leaks for the subscriber data of effectively avoiding this user side and internet records, but make this exclusive server 50 still can pick out the characteristic and the hobby of this user side 20, be provided with an encoding user data table of comparisons 82 in this network trunk equipment 10, consult shown in Figure 11, this network trunk equipment 10 can be after this user side 20 links to a world-wide web and a designated IP address, the assigned ip geocoding of this user side is become a random coded address, and require this user side 20 with aforementioned subscriber data, input to this encoding user data table of comparisons 82 interior fields in advance corresponding to its assigned ip address and random coded address, so, the assigned ip address of each user side 20, all can pass through with reference to this encoding user data table of comparisons 82, correspond to its random coded address and exclusive subscriber data, in like manner, this network trunk equipment 10 also can be behind these user side 20 designated IP addresses, analyze and write down the internet records of this user side 20, and internet records is stored in this encoding user data table of comparisons 82, field corresponding to its assigned ip address and random coded address, so, the assigned ip address of each user side 20, also can correspond to its random coded address and exclusive internet records by with reference to this encoding user data table of comparisons 82.So, in the processing of abovementioned steps (502), when these web browser 21 these exclusive web page addresses of basis, after the annexation that foundation and this exclusive server are 50, only can be according to the character code in the 3rd solicited message, with reference to this encoding user data table of comparisons 82, random coded address with the assigned ip address correspondence of this user side 20, subscriber data or internet records embed the 3rd solicited message, and transfer to this exclusive server 50, after making that this exclusive server 50 receives the 3rd solicited message, still can be according to subscriber data in the 3rd solicited message or internet records, learn the characteristic and the hobby of this user side, send the web page address of optimal advertisement object with decision, but, this exclusive server 50 but can't be learnt the real assigned ip address of each user side 20 by the random coded address, so, can effectively reach the problem that prevents that this user side privacy from leaking.
Press, the above only is preferred embodiment of the present invention, and feature of the present invention is not limited thereto, and is familiar with this skill person in any field of the present invention, can think easily and variation or modification, all should be encompassed in the claim scope of the present invention.