CN102047280A - A method and system of personalized electronic direct sales and service linked with the printing and the publishing - Google Patents
A method and system of personalized electronic direct sales and service linked with the printing and the publishing Download PDFInfo
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Abstract
The present invention relates to a service method and system of personalized electronic direct sales and service linked with the printing and the publishing, wherein electronic trade and service operator prints and supplies the digital code having printed matter and fixed value of the publication and manufactures digital contents such as relative characters, pictures, photos, multimedia video and audio and etc. according to characteristics of members and on the basis of a primary standard of language, sex, age, level, grade and trend; thereby helping a user to recognize information of pictures, photos, characters and etc. based on information about a printed matter or publication in a first step, to output or open digital content associated with the contents of the printed matter or the publication based on a digital code or digital content stored in an external storage device by using the multimedia terminal device in communication connection with wire/wireless internet, cable, telephone line network in a mobile communication way and to purchase merchandise or an electronic service according to requirement of members in a second step, or to access a customer center through a video conference system within the user terminal and to purchase merchandise or an electronic service through a video, voice, and electronic copy board service of a counselor or a service provider in a third step.
Description
Technical field
The present invention relates to utilize mobile communication and have/wireless Internet, the individual electronic of the printed publication interlock of communication network forms such as cable, telephone wire road network sells service method and device thereof directly to households, relate in particular to printing and supply digital code (Digital Code) with printed matter and publication standard value, make relevant digital content (Digital Contents), be saved to server according to certain classification benchmark, the phase one is by printed publication information Recognition relevant information; The digital content of the content of subordinate phase by member terminal equipment output reading printed publication, digital code interlock, and self external memory digital content of preserving are subscribed commodity or electronic service then; Phase III connects client center, consultant, service provider by member terminal equipment audio-visual (conference) system, and subscribes commodity or electronic service by audio-visual, electron plate service that it provided.
Background technology
Along with have/wireless network and mobile communication equipment develop day by day, various forms of electronic transactions and service thereof have occurred.Especially become more diverse because of function that mobile communication terminal device possessed and to miniaturization, lightly change development, mobile phone has also possessed complex functions such as MP3, shooting, navigation.Occurred picture wireless broadband network (WiBro) etc. simultaneously with the new model any wireless network services that the hypervelocity network moves, brought telephone wire, mobile communication, have/wireless network, the various forms of electronic transactions of cable system and the development of service thereof.
Although computer and mobile communication, the have/development of any wireless network services has promoted the develop rapidly of digital content processing, processing, supply, application technology and online technology, but most of users still advocate unusable paper and transmit information, this shows that the paper medium still do not have minimizing or forfeiture as its importance of media of information.
What are irrelevant with using computer capacity for present many users, by paper medium acquisition of information and study such as news, newspaper, books, and advocate and subscribe activity by paper advertisements such as daily magazine, magazine, goods catalogue.
Therefore, making great efforts to make paper medium with tradition and charms of nature and computer network, digital content interlock to create the commercial surcharge of new service recently, though and its relevant technological development be minority, possess expansionary.
A routine patent applied for for example, this patent relates to the contained commodity of printed matter, take printed code type pattern (Code Pattern Image), decode then and export web page address and transmit information to carrier server, simultaneously transmit this web page contents to consumer's terminating machine, the person subscribes activity to be used for the guide consumption.(applicant: (strain) KT Freetel, open number: 10-2004-0081890,2004.9.23); Also has a routine patented claim (applicant: (strain) VK, open number: 10-2006-0078769,2006.7.5) be front cover and the bar code on the flyer (Bar code) of taking extensive stock by digital camera, decode, the Callback URL that connects according to above-mentioned bar code directly connects wireless website then, carries out the mobile communication terminal electronic transaction with bar code form.
But above-mentioned conventional art is taken the promotional pamphlet bar code by the camera of mobile communication terminal, and uses bar code to decode system, occurs a lot of inconvenience when causing the user to browse more detailed content.
And, because of representing the bar code visible pattern at paper, not only influence attractive in appearance, also because of merely by code pattern interlock URL display web page, make it have technology and personalized visual interface limitation, cause to provide the sales terms and the service thereof of membership class personalization, direct and concrete sales situation and service thereof by electron plate, function such as audio-visual more can not in time be provided.
Summary of the invention
Technical matters to be solved by this invention provide a kind of energy will have charms of nature print medias such as paper convenience with based on mobile communication, have/wireless Internet, the exchanging rapid property and sell service directly to households of electronic communications such as cable, telephone communication with the electronics such as audio-visual, electron plate that the efficiency of various digital content delivery information such as literal, picture, photo, sound, video combines together, sell and the individual electronic of the printed publication interlock of service level is sold service method and device thereof directly to households thereby improve.
Second technical matters to be solved by this invention is in order to overcome the memory capacity of miniature multimedia terminating machine, and thrifty communication cost, refresh effective management, the transmission of various digital contents such as (Adaptive Refresh) proposition and develop store method by prediction caching method and self-adaptation, and propose with minimum output unit making, classification, preservations such as small tenon label according to digital content member characteristic; Or when using small tenon to sign, propose to select category of language, small tenon to sign output, interlock and export, export repeatedly, flow and export, adjust output speed, modulate sound, distinguish various output forms such as voice output, so that satisfy the demands of consumers greatly.
The 3rd technical matters to be solved by this invention is to add information (example: sex, age, category of language, grade, level etc.) according to the member, propose content, field, language, method for expressing, commodity composition and different terms of trade, effectively promote personalization to sell and serve.
The 4th technical matters to be solved by this invention is by electron plate and audio-visual service, provides diversified customized information at the member of standardized information deficiency, thus effectively promotion and service thereof.
The 5th technical matters to be solved by this invention is dot matrix (Dot Matrix) form by carbon element printing ink that is used for non-visible wavelengths field (Carbon Ink) or Stealth printing ink (Stealth Ink) etc., and come under the photo that has printed, image, article, to hide or overlapping printing with the digital code of dot matrix form printing, not only solved aesthetic problem, the digital code recognition methods of varied and smart tellurium also is provided.
It is as follows to the invention provides a kind of technical scheme that solves the problems of the technologies described above: provide a kind of individual electronic of printed publication interlock to sell service method directly to households, comprising: digital content DB; The digital code DB of corresponding described digital content; And the member DB that contains the content-form information of member's essential information, member terminal facility information, member's appointment; And the electronic transaction service carrier server that is connected with communication network by described member terminal equipment provides described digital content; And
Described digital code on the described member terminal device scan printed publication is with the reception stage of the described digital content of applying for corresponding described digital code; And
Described digital content is applied for by the consumer whether discern described consumer is the registered members's of described electronic transaction service cognitive phase; And
Described digital content applied for by the consumer, when discerning described consumer for registered member, transmits the transfer phase of the described digital content of processing according to the specified content-form of described registered members to described registered members's described member terminal equipment.
Described digital content is applied for by the consumer, when the identification consumer is registered member, the client center is connected with described electronic transaction service carrier server and member terminal equipment by described communication network, so that the stage that provides of described digital content is provided in detail.
The invention has the beneficial effects as follows: the method according to this invention and device, not only provide traditional printing and publication to the member, digital contents such as the literal relevant with print content, picture, photo, multimedia image, sound also are provided, need not to be subjected to when and where to limit, form and the method liked with the member provide digital content, thus make the member for goods and services be easy to more tellurium recognize, discern and by rapidly and easy flow process subscribe activity; Simultaneously, the service that the member subscribes is digital content, electron plate, when audio-visual, also can provides the convenient flow process of subscribing rapidly and using to the member.When if the member needs the service of consultant and operator, also can provide related service rapidly, thereby satisfy consumer demand to the member.
In addition, for the printed matter and the publication operator that are influenced based on the new services of digital technology by internet web page, mobile communication, TV shopping etc., new technology and service can be provided, enhance competitiveness, to guarantee that stablizing customer base improves sales level; And by with the interlock of printed matter and publication, uses multimedia, digital technology as the novel tying products of effective advertisement on basis, direct selling, service system and serve and improve sales level.
And, for Ubiquitous network education (Ubiquitous learning), method of the present invention and device, not only be provided for the paper medium of tradition study to the consumer, and can provide digital contents such as the image relevant, sound with print content, need not to be subjected to when and where to limit,, and provide long-distance education by electron plate, function such as audio-visual at any time by consumer's personal multi-media terminal device output required content.
And method of the present invention and device provide new technology and the service that is at war with digitized radiotelevision, satellite broadcasting, cable tv, broadcast communication medium such as IP TV, DMB to traditional paper such as news, newspaper medium in the past; Not only provide the traditional paper medium to consumer and member, and by digital contents such as communication network connection multimedia terminal equipment image outputs, thereby satisfy the demands of consumers.In addition, provide professional books such as relevant books of entertaining such as tourism, golf, fishing and medical science, electrical equipment, electronics to the consumer, cause promoting to publish the develop rapidly of cultural technology and service.
Embodiment
Below in conjunction with accompanying drawing structure of the present invention and method of operating are specifically described.
Fig. 1 is the message processing flow figure that printed publication interlock of the present invention provides the digital content method; Fig. 2 is the be connected message processing flow figure of client's center method of printed publication of the present invention; Fig. 3 is the Apparatus and system structural representation that printed publication interlock of the present invention provides individual electronic direct selling and service function.
As shown in Figure 3, the individual electronic of printed publication interlock of the present invention is sold service method and device thereof directly to households, comprising: the member terminal equipment 34 that possesses communication interface 35, digital code recognition device 37, digital code identification sensor 38; And digital content DB 22; The digital code DB 23 of corresponding described digital content; The member DB 24 that possesses member's essential information 25, member terminal facility information 26, content-form information 27 of member's appointment etc.; And comprise that said apparatus passes through the electronic transaction service carrier server 21 that communication network 31 is connected with member's terminal device 34.
Electronic transaction service carrier server 21 is connected with settlement system 33 with client center 32 by communication network 31, comprises the printed publication 39 that inserts digital code 40 information in addition.
Next, printed publication interlock of the present invention provides the message processing flow figure of digital content method, and as shown in Figure 1, comprising: the member is scanned 2 stages of scanning of digital code 40 information on the printed publication 39; Transmit transmission 3 stages of the digital code information of scanning by communication network 31 to carrier server; Whether when the consumer applies for the digital content corresponding with digital code, discerning this consumer for the first time is registered member's 4 stages of identification; When the consumer is unregistered member, invite 5 consumer registered members' guiding to register for 6 stages; When the consumer is registered member, according to extraction 9 stages of member terminal facility information 7 with given content form information 8 manufacturing digitally contents; Transmit and extracted transmission 10 stages of digital content to member terminal equipment.
When if the member does not obtain sufficient information or appends details, the be connected message processing flow figure of client's center method of printed publication of the present invention, as shown in Figure 2, comprising: the member is scanned 13 stages of scanning of digital code 40 information on the printed publication 39; Transmit transmission 14 stages of the digital code information of scanning by communication network 31 to carrier server; Whether when the consumer applies for connecting the client center corresponding with digital code, discerning this consumer for the first time is registered member's 15 stages of identification; When the consumer is unregistered member, invite 16 consumer registered members' guiding to register for 17 stages; When the consumer is registered member, 18 stages of connection that this digital code 40 is connected with the client center of appointment; And provide 19 stages that provided of details.
In addition, printed publication interlock provides in the digital content process, when the member subscribes the goods and services that electronic transaction service operator provides, comprising: the member registration stage 6,7; Or transmit digital content to 10 stages of member terminal equipment; Or, provided for 19 details stages by connecting 18 client centers; Or according to commodity and service characteristic, for the digital content that the member subscribes, the stage of clearing correlative charges.
Be further described below in conjunction with specification drawings and specific embodiments.
To shown in Figure 5, the system architecture of embodiment of the present invention and method of operating specify as follows as Fig. 4.
Insert printed matter and publication 235 that non-viewable numbers code forms, digital code recognition device 224 by member terminal equipment or use has/and wireless digital code identification sensor 225 etc. scans at 106 o'clock, elder generation's perceptual criteria digital code signal 236, for the first time whether be terminal device in built-in content to tellurium if recognizing 107, when being identified as the built-in content of the terminal device that is saved to external memory 233 grades, the 118 back outputs of decoding immediately, or when not being the built-in content of terminal device, tellurium is recognized 108 terminal device memory capacity, when if memory capacity is abundant inadequately, delete 110 existing in perhaps newly-increased 111 external memory storages (Memory), when if memory capacity is abundant, then membership information, the digital code information of scanning, terminal device information etc. is passed through mobile communication, have/wireless Internet, cable, communication networks such as telephone wire road network 150 transmit 112 digital content services to service provider and provide in the portion 140.
Digital content services provides portion 140 to extract 113 member terminal facility informations, and after extracting 114 given content form informations, extract 115 these digital contents transmission 116 and preserve 117 to member terminal equipment, decode after 118 for this digital content, according to simple broadcast, broadcast continuously, repeat playing, streaming output, adjust output speed, modulate sound, distinguish member's designation method 119 outputs 120 literal, picture, photo, video, sound etc. such as voice output.
Perhaps, when the member does not obtain full information in the above-mentioned stage, the application that scans on 122 publications 235 connects client center digital code, the arithmetic processor (processor) 209 that connects electronic transaction service operator by communication network 150, retrieve 123 goods and services kinds and member's characteristic 202 corresponding consultants, and this consultant and service provider are connected audio-visual coupling arrangement 214 and electron plate module (module) 213 with member's terminal device by communication network 150, use audio-visual and electron plate service etc. 125 relevant details to be provided and to guide the member to subscribe to the member, if the member determines 126 to subscribe, authentication and clearing by member terminal equipment confirm that module 231 transmits 127 purchase information and authentication or settlement information, and then transmit 128 to the settlement systems 215 of clearing service provider 170 and obtain transaction and clearing authentication 129, next 130 commodity distributions and service are provided, and last electronic transaction service operator 60 carries out reconciliation with clearing service provider 70 and finishes 131 transaction.
Above-mentioned prediction buffer memory (Caching) 203 is for adopting several zooming skills, and the method that content can be provided before consumer wants as shown in Figure 6.Self-adaptation refreshes (Adaptive Refresh) 204 and sets 404 priorities with the higher content 403 of frequent application object consumer demand frequency such as (Object), with copy preserve 405 to (Real time) DB buffer memory (Caching) server 210 in real time so that (Real time) corresponding 407 member's supplementary biographies send requirement in real time, for adaptability refreshes (Refresh) as shown in Figure 7.Because of the ultimate consumer being applied for and applying for object (Object), buffer memory (Caching), refreshes (Refreshing) and separate, when most consumers applied for same target (Object), agency (Proxy) can refresh the operation of (Refresh) quantity to application object (Object).
In addition, 60 performed function and the effects of electronic transaction service operator can be solely responsible for by an operator, as required, also can by printed matter and publication supplier, digital content making and supplier, connection member and supplier and preserve digital data to the management merchant of server, provide the operator of commodity and service to wait to separate to be responsible for.
The printed matter 39,235 that above-mentioned insertion digital code 40,236 forms is the paper medium; Also can use the carrier of vinyl, plastics (plastic), other kinds to come the press figure code.
Above-mentioned terminating machine 34,180 is machines such as electronic dictionary, game machine, learning machine, mobile phone (hand phone), smart mobile phone (Smart phone), WiMAX mobile phone (WiBro phone), internet mobile phone, PDA, UMPC, flat computer (Tablet PC), PMP, notebook computer, desk-top computer (Desktop computer), set-top box (Set-top box), DMB terminal device, TV, electron plate.
Above-mentioned AV device 214 and electron plate module 214 have simple video/audio function, or the additional electronic boards function.
Perhaps, described digital code identification sensor 38,225 has digital code recognition device 37,224 and has/plain vanilla that wireless connections form, or the additional electronic boards function links and double electronic pen (Electronicpen) functions with AV device 214.
Fig. 8 is the system environments according to the member, and other characterization of member and personalized digital content information are provided, and the message processing flow figure of the terms of trade method of different member's grades; Fig. 9 is audio-visual and electron plate service by personalization, and the not message processing flow figure of different consulting service of commodity or service and member's characteristic is provided; Figure 10 illustrates figure according to the printed publication that the inventive method insertion digital code forms.
In addition, it is bar code that digital code involved in the present invention is printed most typical example, and for a long time before brings into use in all trades and professions.
But, bar code as previously mentioned, rule according to the bar code clause, the code form printing that use is made up of bar (Bar) and space (Space) of visual form, make the overlapping printing space that causes of existing content printing limited, and utilize the two-dimensional bar of similar form point code (Dot code), color (Color), utilize the color and style (Pattern) will expose to encode digital code, the code of the code pattern that forms of pattern-information, and have weakness such as the terse inadequately and printing carrier of display packing is limited.
Therefore, printing ink involved in the present invention (Ink) is to react in the non-visible wavelengths field of non-visible rays such as non-infrared ray, non-ultraviolet ray, for example use the printing ink of carbon element (Carbon) composition etc., pattern (Pattern) code of dot matrix (Dot Matrix) the form printing that forms by digital code; And use and not comprise the Stealth printing ink that has the infrared ray response characteristic on its molecular structure of carbon element, with the digital code of dot matrix (Dot Matrix) form printing; Therefore come under the photo that has printed, image, article, to hide or overlapping printing with the digital code of dot matrix form printing, overcome the weakness of digital code printing in the past.
In the conventional art, use the camera on consumer's mobile phone to take bar code, color point code (Dot code), yet when using present technique, utilize various forms of block letter such as digital code identification sensor items scanning photo, picture, icon (Icon), instructions, and provide demonstration (Display) digital content, audio-visual, electron plate service etc. by multimedia terminal equipment.
Along with the different application field, according to dot matrix (Dot Matrix) Configuration Type and printing ink (Ink) kind, different digital code technology and different printing processes appear, and the non-viewable numbers code of other types and different sensor recognition technologies, more than be better embodiment of the present invention, the present invention is not limited to this.
Description of drawings
Fig. 1 is the message processing flow figure that printed publication interlock of the present invention provides the digital content method;
Fig. 2 is the be connected message processing flow figure of client's center method of printed publication of the present invention;
Fig. 3 is the Apparatus and system structural representation that printed publication interlock of the present invention provides individual electronic direct selling and service function;
Fig. 4 is the message processing flow figure that printed publication interlock of the present invention provides the embodiment of individual electronic direct selling and service function;
Fig. 5 is the Apparatus and system structural representation that printed publication interlock of the present invention provides the embodiment of individual electronic direct selling and service function;
Fig. 6 is the system architecture synoptic diagram of prediction buffer memory;
Fig. 7 is that self-adaptation refreshes the message processing flow figure of (Adaptive Refresh);
Fig. 8 provides the message processing flow figure of individual other personalized digital content;
Fig. 9 provides the message processing flow figure of commodity and type service and the other consulting service of member's characteristic;
Figure 10 illustrates figure according to the printed publication that the inventive method insertion digital code forms.
＜reference numeral explanation 〉
21,140 ... digital content services provides portion 34,180 ... member terminal equipment
39,235 ... insert the printed publication 160 that digital code forms ... the client center
170 ... clearing service provider 217 ... the terminal device operation system
701～711 ... according to certain method, digital code is inserted part on the printed publication
Claims (4)
1. the individual electronic of a printed publication interlock is sold service method directly to households, it is characterized in that, the individual electronic of described printed publication interlock is sold service method directly to households and comprised: digital content DB; The digital code DB of corresponding described digital content; And the member DB that contains the content-form information of member's essential information, member terminal facility information, member's appointment; And the electronic transaction service carrier server that is connected with communication network by described member terminal equipment provides described digital content; And
Described digital code on the described member terminal device scan printed publication is with the reception stage of the described digital content of applying for corresponding described digital code; And
Described digital content is applied for by the consumer whether discern described consumer is the registered members's of described electronic transaction service cognitive phase; And
Described digital content applied for by the consumer, when discerning described consumer for registered member, transmits the transfer phase of the described digital content of processing according to the specified content-form of described registered members to described registered members's described member terminal equipment.
2. the individual electronic of a printed publication interlock is sold service method directly to households, it is characterized in that, the individual electronic of described printed publication interlock is sold service method directly to households and comprised: digital content; The digital code information of corresponding described digital content; Member's essential information; The content-form information that member terminal facility information and member are specified; And the described electronic transaction service carrier server that is connected with described communication network by described member terminal equipment provides described digital content; And
Described digital code on the described member terminal device scan printed publication is with the reception stage of the described digital content of applying for corresponding described digital code; And
Described digital content is applied for by the consumer whether discern described consumer is the registered members's of described electronic transaction service cognitive phase; And
Described digital content applied for by the consumer, when discerning described consumer for registered member, transmits the transfer phase of the described digital content of processing according to the specified content-form of described registered members to described registered members's described member terminal equipment.
3. sell service method directly to households according to the individual electronic of claim 1 and 2 described printed publication interlocks, it is characterized in that the individual electronic of described printed publication interlock is sold the accounts settling phase that service method also comprises the correlative charges of the described digital content that clearing are subscribed by described member terminal equipment directly to households.
4. sell service method directly to households according to the individual electronic of the described printed publication interlock of claim 1, it is characterized in that, the individual electronic of described printed publication interlock is sold service method directly to households and is also comprised: the stage of transmitting described digital content; The stage of described transmission digital content according to select category of language and content, small tenon sign a bill position output, connect the output of export, export repeatedly, flow, adjust output speed, the methods such as sound, sound recognition output of modulating export related content.
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020080050812A KR100854096B1 (en) | 2008-05-30 | 2008-05-30 | A method and system of personalized electronic direct sales and service linked with the printing and/or the publishing |
| KR10-2008-0050812 | 2008-05-30 | ||
| PCT/KR2008/007843 WO2009148208A1 (en) | 2008-05-30 | 2008-12-31 | A method and system of personalized electronic direct sales and service linked with the printing and the publishing |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102047280A true CN102047280A (en) | 2011-05-04 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2008801295099A Pending CN102047280A (en) | 2008-05-30 | 2008-12-31 | A method and system of personalized electronic direct sales and service linked with the printing and the publishing |
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| Country | Link |
|---|---|
| KR (1) | KR100854096B1 (en) |
| CN (1) | CN102047280A (en) |
| WO (1) | WO2009148208A1 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107844997A (en) * | 2017-11-28 | 2018-03-27 | 北京蕴盈科技有限公司 | Books embedded advertisements dissemination method |
Family Cites Families (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20000036604A (en) * | 2000-03-23 | 2000-07-05 | 소태환 | Method for providing buniness for digital publication using internet |
| US6615186B1 (en) * | 2000-04-24 | 2003-09-02 | Usa Technologies, Inc. | Communicating interactive digital content between vehicles and internet based data processing resources for the purpose of transacting e-commerce or conducting e-business |
| US7805338B2 (en) * | 2001-03-26 | 2010-09-28 | Usa Technologies, Inc. | Method of constructing a digital content play list for transmission and presentation on a public access electronic terminal |
| KR20030077088A (en) * | 2002-03-25 | 2003-10-01 | 배동혁 | The Service Method and System of on-line report for Publication customer |
| US20030206311A1 (en) * | 2002-05-02 | 2003-11-06 | Shane Konsella | Method and apparatus for providing a user ID to a printer for printing personalized content |
| KR101038571B1 (en) * | 2004-04-12 | 2011-06-02 | 박종섭 | Sensing device comprising buttons for selection of learning information and method for providing learning information using the sensing device |
| KR20040096799A (en) * | 2004-06-30 | 2004-11-17 | 주식회사 연세교육미디어 | On/off line integrate education system using interactive publication and embodiment method thereof |
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2008
- 2008-05-30 KR KR1020080050812A patent/KR100854096B1/en active IP Right Grant
- 2008-12-31 CN CN2008801295099A patent/CN102047280A/en active Pending
- 2008-12-31 WO PCT/KR2008/007843 patent/WO2009148208A1/en active Application Filing
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107844997A (en) * | 2017-11-28 | 2018-03-27 | 北京蕴盈科技有限公司 | Books embedded advertisements dissemination method |
Also Published As
| Publication number | Publication date |
|---|---|
| KR100854096B1 (en) | 2008-08-26 |
| WO2009148208A1 (en) | 2009-12-10 |
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Application publication date: 20110504 |