CN102034405B - Interactive advertising announcement system - Google Patents
Interactive advertising announcement system Download PDFInfo
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- CN102034405B CN102034405B CN 200910177661 CN200910177661A CN102034405B CN 102034405 B CN102034405 B CN 102034405B CN 200910177661 CN200910177661 CN 200910177661 CN 200910177661 A CN200910177661 A CN 200910177661A CN 102034405 B CN102034405 B CN 102034405B
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Abstract
The invention discloses an interactive advertising announcement system connected to a display unit. The interactive advertising announcement system comprises a server and a connecting interface, wherein the server is used for storing a plurality of advertising classified data and transmitting the advertising classified data; the connecting interface is connected to the display unit, is connected with the server through a network, and carries a service interface program; and the connecting interface selects the needed advertising classified data through the service interface program so as to read the advertising classified data and output the advertising classified data to the display unit.
Description
Technical field
The present invention is relevant with media play system, particularly about a kind of interactive advertising announcement system.
Background technology
Along with media are fast-developing, TV station's quantity increases, and the commercial interest that drives also is considerable, the ad break that advertising company provides by the high TV programme of audience ratings, make the commodity of acting on behalf of to obtain the highest exposure rate, with the sight that attracts spectators and improve buying rate.Therefore how to make have client's intuition, customer demand orientation and interesting advertisement can cause spectators' desire to purchase, are a major challenge of advertising company.
Yet for the spectators that watch, all be a feast for the eyes advertisement of reception of passive type, but may not be that the common people want the commodity bought that spectators can must lose time absolutely on the contrary, thus, the publicity cost that advertising company spends can't reach greatest benefit.In addition, suppose that spectators want to buy an electric saver, but know nothing electric saver, watch TV, may only see at the end of the day one to two relevant advertisements, for consumers, also can't in the middle of the passive type advertisement, obtain to buy the information of commodity.
Also or department store is when celebrating in year, spectators see through the special price message that the passive type advertisement also only can be learnt part department store, and can't provide an arrangement bar to list the Nian Zhongqing message of each department store, spectators must oneself put relevent information in order, many times have been wasted again thus, therefore how the advertising message that the efficient advertising message that spectators' globality is provided, and spectators is interested in is one and subject under discussion to be solved.
Summary of the invention
In view of this, the present invention proposes a kind of interactive advertising announcement system, is connected in display unit, comprise server, in order to store a plurality of ad classification data and to transmit the ad classification data, this server comprises user's database, in order to store a user personal data; Connecting interface, be connected in display unit and see through the network connection service device, be loaded with the service interface program, see through the required ad classification data of service interface procedure Selection, to read the ad classification data, perhaps by the automatic analysis user of system view content classification, and then this classification advertisement of automatic active propelling movement (PUSH) offers the user and exports display unit to; Wherein, this server can initiatively transmit corresponding ad classification data to this connecting interface according to these personal data.
Effect of the present invention is that spectators can see through advertising message or bulletin project category that the service interface program setting is wanted to watch on household's TV, to watch a series of relevant advertisements and bulletin project.
An again effect of the present invention is the inventory that spectators can see through service interface program setting personal data and certainly order required advertisement, and advertiser can and certainly order inventory and transmit relevant advertising message or bulletin project to spectators by spectators' personal data.
Description of drawings
Fig. 1 is the calcspar of the first embodiment of the present invention.
Fig. 2 is the calcspar of the second embodiment of the present invention.
The primary clustering symbol description
1 display unit
10 servers
11 ad classification data
12 user's databases
121 personal informations
122 from ordering menu
20 connecting interfaces
21 service interface programs
22 output interfaces
23 coding units
24 remote controller modules
Embodiment
Please refer to Fig. 1, for the disclosed a kind of interactive advertising announcement system of first embodiment of the invention, be connected in a display unit 1.Interactive advertising announcement system comprises a server 10 and a connecting interface 20.Server 10 is used for storing a plurality of ad classification data 11 and transmits ad classification data 11.For instance, ad classification data 11 have electric type, daily category and outdoor activities etc.Connecting interface 20 is connected in display unit 1 and sees through network connection service device 10, connecting interface 20 is loaded with service interface program 21, spectators see through service interface program 21 and select required ad classification data 11, to read ad classification data 11 and to export display unit 1 to.
With reference to shown in Figure 2, be the disclosed interactive advertisement system of the second embodiment of the present invention.As shown in Figure 2, connecting interface 20 more comprises output interface 22 and coding unit 23.Output interface 22 connects display unit 1, in order to the image output data.Output interface 22 is to be selected from the group that AV terminal, S terminal, aberration terminal, IEEE 1394, VGA, DVI and HDMI consist of.The image input port form of spectators Ke Yi display unit 1 is connected to output interface 22, provides the image output of spectators' diversification to select.Coding unit 23 sees through network connection service device 10, receives ad classification data 11 and conversion corresponding to the image data of the interface format of output interface 22.Interface formats is to be selected from the group that AV terminal, S terminal, aberration terminal, IEEE 1394, VGA, DVI and HDMI consist of.
For the more services of spectators and human nature service are provided, server 10 more arranges user's database 12, certainly orders menu 122 in order to the personal data 121 that store spectators and spectators.Spectators see through service interface program 21 input personal data 121 and are uploaded to user's database 12.10 personal informations 121 according to spectators of server, such as age, sex, interest, marital status, educational background, driving license classification, faith and income etc., initiatively transmit corresponding ad classification data 11 to connecting interface 20, spectators can see through service interface program 21 and select interesting ad classification data 11 to watch.Certainly, spectators can see through 21 renewals of service interface program and management personal data 121 and be uploaded to user's database 12.
Spectators also can oneself set a from ordering menu 122, to like and interested ad classification data 11 are put into from ordering menu 122, this function be by spectators see through that service interface program 21 is chosen, renewal and managing advertisement grouped data 11 and produce from ordering menu 122, and be uploaded to user's database 12.Spectators can see through service interface program 21 choose before be stored in user's database 12 certainly order menu 122, to be received from the ad classification data 11 of ordering in the inventory 122.
Illustrate, suppose that spectators are interesting for mobile phone, automobile and basketball, can choose corresponding to ad classification data 11 addings of mobile phone, automobile and basketball through service interface program 21 and make by oneself in the menu 122, and be uploaded to user's database 12.When spectators want to see relevant advertisement and bulletin during message, that only need to utilize service interface program 21 to choose to be stored in user's database 12 makes menu 122 by oneself, can obtain rapidly advertisement and the message of being correlated with.
Although technology contents of the present invention discloses as above with preferred embodiment; so it is not to limit the present invention; anyly have the knack of this skill person; do not breaking away from spirit of the present invention a little change and the retouching done; all should be covered by in the category of the present invention, so protection scope of the present invention is as the criterion when looking the claim person of defining.
Claims (10)
1. an interactive advertising announcement system is connected in a display unit, comprises:
One server, in order to store a plurality of ad classification data and to transmit this ad classification data, this server comprises user's database, in order to store a user personal data; And
One connecting interface is connected in this display unit and sees through this server of network connection, is loaded with a service interface program, sees through these required ad classification data of this service interface procedure Selection, to read these ad classification data and to export this display unit to;
Wherein, this server can initiatively transmit corresponding ad classification data to this connecting interface according to these personal data.
2. advertisement announcement systems as claimed in claim 1, it is characterized in that: this service interface program is that graphical user interface's program operates for the user.
3. advertisement announcement systems as claimed in claim 1, it is characterized in that: this connecting interface more comprises a remote controller module, operates this service interface program for the user.
4. advertisement announcement systems as claimed in claim 1, it is characterized in that: this connecting interface more comprises:
One output interface is in order to connect this display unit and to export an image data; And
One coding unit sees through network connection in this server, receives these ad classification data and conversion corresponding to this image data of the interface format of this output interface.
5. advertisement announcement systems as claimed in claim 4, it is characterized in that: this output interface is selected from the group that AV terminal, S terminal, aberration terminal, IEEE 1394, VGA, DVI and HDMI consist of.
6. advertisement announcement systems as claimed in claim 1 is characterized in that: this user's database is ordered menu certainly in order to the personal data that store the user and this user's.
7. advertisement announcement systems as claimed in claim 6 is characterized in that: this user sees through this service interface program input, upgrades and manage these personal data and be uploaded to this user's database.
8. advertisement announcement systems as claimed in claim 1 is characterized in that: but this user institute view content classification of this server automatic analysis, and then actively transmit corresponding ad classification data to this connecting interface.
9. advertisement announcement systems as claimed in claim 6 is characterized in that: this user sees through these ad classification data that this service interface program chooses, upgrades and manage and produces this and certainly order menu, and is uploaded to this user's database.
10. advertisement announcement systems as claimed in claim 9 is characterized in that: this user can see through this service interface program and choose this and certainly order inventory, to receive this from this ad classification data of ordering in the menu.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200910177661 CN102034405B (en) | 2009-09-30 | 2009-09-30 | Interactive advertising announcement system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200910177661 CN102034405B (en) | 2009-09-30 | 2009-09-30 | Interactive advertising announcement system |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN102034405A CN102034405A (en) | 2011-04-27 |
| CN102034405B true CN102034405B (en) | 2013-03-06 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 200910177661 Expired - Fee Related CN102034405B (en) | 2009-09-30 | 2009-09-30 | Interactive advertising announcement system |
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Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103034948A (en) * | 2011-09-30 | 2013-04-10 | 北大方正集团有限公司 | Management method and management device of advertisements |
| CN104821143B (en) * | 2015-04-24 | 2018-04-17 | 杭州磐景智造文化创意有限公司 | Interaction systems based on screen Dynamic Announce |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1359237A (en) * | 2000-12-15 | 2002-07-17 | 清华同方股份有限公司 | Cable television network basd personalized television advertisement transmitting and receiving system |
| CN101154284A (en) * | 2006-09-25 | 2008-04-02 | 曾国仁 | Method for network advertising |
| CN101227589A (en) * | 2007-01-19 | 2008-07-23 | 蔡育杰 | Numeral advertisement machine apparatus and operating method thereof |
| CN101227522A (en) * | 2007-01-15 | 2008-07-23 | 上海理工大学 | Interactive advertisement system |
| CN101300594A (en) * | 2005-09-02 | 2008-11-05 | Aws融合技术公司 | System, method apparatus and computer media for user control of advertising |
-
2009
- 2009-09-30 CN CN 200910177661 patent/CN102034405B/en not_active Expired - Fee Related
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1359237A (en) * | 2000-12-15 | 2002-07-17 | 清华同方股份有限公司 | Cable television network basd personalized television advertisement transmitting and receiving system |
| CN101300594A (en) * | 2005-09-02 | 2008-11-05 | Aws融合技术公司 | System, method apparatus and computer media for user control of advertising |
| CN101154284A (en) * | 2006-09-25 | 2008-04-02 | 曾国仁 | Method for network advertising |
| CN101227522A (en) * | 2007-01-15 | 2008-07-23 | 上海理工大学 | Interactive advertisement system |
| CN101227589A (en) * | 2007-01-19 | 2008-07-23 | 蔡育杰 | Numeral advertisement machine apparatus and operating method thereof |
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| CN102034405A (en) | 2011-04-27 |
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