CN101894140A - Information publish and matching treatment method for internet of mobile communication equipment terminal - Google Patents
Information publish and matching treatment method for internet of mobile communication equipment terminal Download PDFInfo
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- CN101894140A CN101894140A CN2010102096763A CN201010209676A CN101894140A CN 101894140 A CN101894140 A CN 101894140A CN 2010102096763 A CN2010102096763 A CN 2010102096763A CN 201010209676 A CN201010209676 A CN 201010209676A CN 101894140 A CN101894140 A CN 101894140A
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Abstract
The invention provides an information publish and matching treatment method for the Internet of a mobile communication equipment terminal, which comprises the following steps: a step of user group differentiation, which is to differentiate the user group to which a user belongs based on user information; a step of data publish data differentiation, which is to differentiate the different types of the information publish data; a step of information code implanting, which is to implant information codes into corresponding webpages; a step of information code identification, in which a content identification module processes the information codes and extracts key words on the webpages when a user access the webpages containing the information; and a step of information publish, which is to acquire information data corresponding to the contents of the webpages and completing information publish and matching treatment.
Description
Technical field
The present invention relates to a kind of information matches processing scheme, particularly relate to based on the internet information issue of mobile communication equipment terminals and the method for matching treatment.
Background technology
Along with network development, the information issue or the advertisement system of network are very ripe, particularly at the processing aspect of the accurate issue or the propelling movement of the information content, generally be to be that benchmark is distinguished the user group, thereby realize the accurate input of advertisement with user's level, custom, these dimensions of region.
In existing information release processing scheme, distinguish different user groups by dimensions such as user's level, behavior, regions after, just directly issue default information at different user groups.Yet, in the aforesaid scheme owing to do not fully take into account relation between targeted customer colony, the behavior of targeted customer colony and the web page contents, though make the information data that pushes hit the targeted customer, but can cause user's dislike: for example, the ready-to-be mother wants to understand the data of more nursing a baby, browsing when nursing a baby related pages, constantly ejecting the information of " painless abortion " ...Perhaps, the ready-to-be mother is the expected information target group, and still, the ready-to-be mother of this moment wants to be appreciated that the data of more nursing a baby rather than " stream of people " information, and therefore, there are shortcoming and not enough undoubtedly in issue of such information and matching treatment.
Above-mentioned shortcoming in the existing information release processing scheme the invention provides a kind of new processing scheme, by technical scheme of the present invention, and the degree of accuracy of further lifting information issue, and improve user's experience widely.
Summary of the invention
The objective of the invention is provides a kind of more perfect solution at the shortcoming that exists in the mode that has the internet information issue now.
The invention provides a kind of internet information issue and matched processing method of mobile communication equipment terminals, may further comprise the steps:
The user group distinguishes step, distinguishes user group under the described user based on user profile;
Information data is distinguished step, and information data is distinguished with different classifications;
The message code implantation step is implanted corresponding webpage with message code;
The message code identification step, when described user capture comprised the described webpage of information, content identifier module was handled described message code, and extracted the keyword of described web page contents;
Information is thrown in step, by discerning described web page contents keyword, gets access to the information data that conforms to described web page contents, finishes information issue and matching treatment.
Wherein, in single client framework following time, described content identifier module directly is built in the software end.
Wherein, in C/S framework following time, described content identifier module can directly be built in the software end maybe can be positioned at the transfer server end.
Wherein, in described message code identification step, carry out word segmentation processing by content, and extract described web page contents keyword the described whole webpage of the described information that will issue.
Wherein, in described message code identification step,, extract described web page contents keyword by the content in the information issue zone is carried out word segmentation processing.
Wherein, in described message code identification step, the network operator that described web page contents keyword is the website sets up on their own.
Wherein, in described message code identification step,, obtain corresponding described web page contents keyword based on some page-tag of one of main foundation that is used to judge keyword.
Description of drawings
Fig. 1 the present invention is based on the information issue of internet of portable terminal and the process flow diagram of matching treatment;
Fig. 2 handles the process flow diagram of the webpage that contains the information content for the present invention.
Embodiment
Describe the specific embodiment of the present invention in detail below in conjunction with accompanying drawing.
Fig. 1 shows based on the information issue of the internet of mobile communication equipment terminals and the process flow diagram of matching treatment.Be detailed description below to each step among Fig. 1.
In step S11, the network operator of website is different user groups by collecting user profile with all distinguish.In the present invention, the network operator of website can collect basic document information and the active situation information of user in the website registration by using related software in advance, information such as the residing region of user, occupation, age, sex and hobby for example, and be different user groups based on the content of above-mentioned user profile one of them or combination in any with different subscriber segmentation, automotive hobbyist, travelling fan, investment fan, technology fan, sports fan, male user, women user, the user of wealthy family or the like user group for example.In step S12,, information data is classified with different classifications according to want information releasing classification.For example, the network operator of website wants the category of employment under the information releasing content information data can be divided into real estate, automobile, bicycle, finance, IT, clothes, food and drink, educational training, medicine equipment, medicine or the like respectively according to it.And along with enriching of information data share, the classification of information data system is also along with abundanter.For example, abundant along with the information data share, the network operator of website can be divided into above-mentioned class of vehicles masses, east wind, lucky, Toyota, Honda, general or the like thinner classification once more.In step S13, the advertisement that the network operator of website will need to issue is implanted corresponding webpage with the form of message code.When the network operator who comprises above-mentioned website when user capture wants the webpage of information releasing, content identifier module is handled message code, and by the above-mentioned whole web page contents of the webpage of information releasing of wanting is carried out word segmentation processing extraction web page contents keyword (step S14).Wherein, according to the difference of the technical system that realizes, the foregoing identification module has tangible difference.If above-mentioned technical system is when realizing on pure client, promptly in single client framework following time, the foregoing identification module directly is built in the software end, and the analytics engine part can be upgraded by the online upgrading mode; If above-mentioned technical system is when realizing under C/S (Client/Server, the client/server) system, promptly in C/S framework following time, the foregoing identification module can be built in client, also can be positioned at the transfer server end.In step S15, by discerning the above-mentioned keyword of wanting the whole web page contents of information releasing, get access to the information data relevant with above-mentioned webpage, thus the more directed issue of realization information.In step 16, the webpage that will contain the above-mentioned website of information companion that has been published shows.
Fig. 2 is a process flow diagram of handling the webpage that contains the information content.As shown in Figure 2, in step 21, open the browser of client as the user after, import the address that it wants the targeted website visited at the address field of this client browser, send request of access.In step 22, in response to the request of access of client, obtain the web data of this targeted website, and above-mentioned web data is carried out dissection process (step S23) by analytics engine from above-mentioned targeted website.In step S24, content identifier module is discerned the web data of being crossed by above-mentioned analytics engine dissection process and is judged whether this webpage contains advertisement.When the foregoing identification module identifies (step S24: not), directly show above-mentioned Webpage (step S25) when not having the identifiable information key word in the above-mentioned web page contents.When the foregoing identification module identifies (step S24: be) when having the identifiable information key word in the above-mentioned web page contents, foregoing identification module identifying information code, and, the content of the whole webpage of the above-mentioned information that will throw in extracts web page contents keyword (step S26) by being carried out word segmentation processing, web page contents keyword to said extracted makes up simultaneously, result according to the web page contents keyword of said extracted is made up determines the information category (step S27) that will throw in.In step S28, according to the determined information category that will throw among the step S27, send corresponding information issue request to information content place server, obtain corresponding information data.Then, the Webpage that will contain the information content shows (step S29).
In the above-described embodiment, step S14 also can not carry out word segmentation processing by the whole web page contents to the above-mentioned information that will issue and extract the web page contents keyword, but the information area content is carried out word segmentation processing.Therefore, in step S15,, get access to the information data relevant with above-mentioned webpage by the above-mentioned keyword of wanting the content in information releasing zone of content identifier module identification, thus the more directed issue of realization information.
In the above-described embodiment, the step S14 keyword that can also set up on their own according to the network operator of website is handled.Therefore, in step S15, the result that the keyword that sets up on their own based on the network operator of website is handled gets access to the information data relevant with above-mentioned webpage, thereby realizes the directed issue of information more accurately.
In the above-described embodiment, step S14 can also be based on some page-tag of one of main foundation that is used to judge keyword, for example page-tag＜meta name=" Description " content=" keyword "/,＜meta name=" " content=" keyword "/etc., obtain the keyword of corresponding web page.Therefore, in step S15,, get access to the information data relevant, thereby realization information is issued more accurately with above-mentioned webpage by the keyword of judging according to above-mentioned some page-tag.
In the above-described embodiment, distinguish different user groups by user profile, the keyword that is closely related with this web page contents that extracts simultaneously based on corresponding web page contents, the information data that acquisition will release news, thereby the more directed issue of realization information, the positive effect of raising information issue.
This time disclosed embodiment can be thought and is illustration in all parts, exhausted unrestriction.Scope of the present invention is not limit by the explanation of above-mentioned embodiment, only by shown in the scope of claims, and comprises with the claim scope having all distortion in the same meaning and the claim scope.
Claims (7)
1. the internet information of a mobile communication equipment terminals is issued and matched processing method, may further comprise the steps:
The user group distinguishes step, distinguishes user group under the described user based on user profile;
The information distributing data is distinguished step, and the information distributing data is distinguished with different classifications;
The message code implantation step is implanted corresponding webpage with message code;
The message code identification step, when described user capture comprised the described webpage of information, content identifier module was handled described ad code, and extracted the keyword of described web page contents;
The information issuing steps by discerning described web page contents keyword, gets access to the information data that conforms to described web page contents, and the information of carrying out issue.
2. disposal route according to claim 1 is characterized in that: in single client framework following time, described content identifier module directly is built in the software end.
3. disposal route according to claim 1 is characterized in that: in C/S framework following time, described content identifier module can directly be built in the software end maybe can be positioned at the transfer server end.
4. according to the arbitrary described disposal route of claim 1-3, it is characterized in that: in described message code identification step, carry out word segmentation processing by whole web page contents and extract described web page contents keyword the described information that will issue.
5. according to the arbitrary described disposal route of claim 1-3, it is characterized in that: in described message code identification step,, extract described web page contents keyword by the area contents of information issue is carried out word segmentation processing.
6. according to the arbitrary described disposal route of claim 1-3, it is characterized in that: in described message code identification step, the network operator that described web page contents keyword is the website sets up on their own.
7. according to the arbitrary described disposal route of claim 1-3, it is characterized in that: in described message code identification step,, obtain corresponding described web page contents keyword based on some page-tag of one of main foundation that is used to judge keyword.
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| CN 201010209676 CN101894140B (en) | 2010-06-25 | 2010-06-25 | Information publish and matching treatment method for internet of mobile communication equipment terminal |
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| CN 201010209676 CN101894140B (en) | 2010-06-25 | 2010-06-25 | Information publish and matching treatment method for internet of mobile communication equipment terminal |
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| CN101894140A true CN101894140A (en) | 2010-11-24 |
| CN101894140B CN101894140B (en) | 2013-10-30 |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103295144A (en) * | 2012-02-23 | 2013-09-11 | 北京星源无限传媒科技有限公司 | Mobile internet keyword advertisement putting method |
| WO2017063573A1 (en) * | 2015-10-14 | 2017-04-20 | 中兴通讯股份有限公司 | Method and apparatus for implementing information publishing |
| CN107911449A (en) * | 2017-11-15 | 2018-04-13 | 百度在线网络技术（北京）有限公司 | Method and apparatus for pushed information |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101145151A (en) * | 2006-10-10 | 2008-03-19 | 程和（上海）日用品有限公司 | Internet inner file type advertisement generation method |
| CN101329675A (en) * | 2007-06-19 | 2008-12-24 | 百度在线网络技术（北京）有限公司 | Method and system for matching web page advertisement |
-
2010
- 2010-06-25 CN CN 201010209676 patent/CN101894140B/en active Active
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101145151A (en) * | 2006-10-10 | 2008-03-19 | 程和（上海）日用品有限公司 | Internet inner file type advertisement generation method |
| CN101329675A (en) * | 2007-06-19 | 2008-12-24 | 百度在线网络技术（北京）有限公司 | Method and system for matching web page advertisement |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103295144A (en) * | 2012-02-23 | 2013-09-11 | 北京星源无限传媒科技有限公司 | Mobile internet keyword advertisement putting method |
| CN103295144B (en) * | 2012-02-23 | 2016-08-17 | 北京星源无限传媒科技有限公司 | A kind of mobile Internet AdWords put-on method |
| WO2017063573A1 (en) * | 2015-10-14 | 2017-04-20 | 中兴通讯股份有限公司 | Method and apparatus for implementing information publishing |
| CN107911449A (en) * | 2017-11-15 | 2018-04-13 | 百度在线网络技术（北京）有限公司 | Method and apparatus for pushed information |
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| Publication number | Publication date |
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| CN101894140B (en) | 2013-10-30 |
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Effective date of registration: 20200527 Address after: 310051 room 508, floor 5, building 4, No. 699, Wangshang Road, Changhe street, Binjiang District, Hangzhou City, Zhejiang Province Patentee after: Alibaba (China) Co.,Ltd. Address before: 100080, Beijing, Suzhou Street, Haidian District No. 29 hospital, No. 18, building 16, Scandinavia Patentee before: UC MOBILE Ltd. |
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