CN101872455A - Method for applying client credit evaluation contingency model in advertisement operation - Google Patents
Method for applying client credit evaluation contingency model in advertisement operation Download PDFInfo
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- CN101872455A CN101872455A CN200910049844A CN200910049844A CN101872455A CN 101872455 A CN101872455 A CN 101872455A CN 200910049844 A CN200910049844 A CN 200910049844A CN 200910049844 A CN200910049844 A CN 200910049844A CN 101872455 A CN101872455 A CN 101872455A
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Abstract
The invention relates to a method for applying a client credit evaluation contingency model in advertisement operation, which aims at establishing a uniform SMG client credit management system and leading the S client credit evaluation contingency model after the completion to achieve the requirements of uniform basic data, uniform management process, uniform evaluation standard and uniform analytical statement. The method can provide an information management system which can comprehensively and dynamically evaluate client credit level for an SMG through the system construction. The method can establish a set of complete client credit evaluation system through the contingency model based on four major types of indexes of intelligence situation, financial situation, contract execution situation and payment credit situation of a client enterprise.
Description
Technical field:
The present invention relates generally to other dynamic data models of cooperation such as using the sharp model of Barcelona advertiser's finance and business information is carried out analyzing evaluation, finally obtains the credit evaluation pyramid of advertisement center client arbitrary period.
Background technology:
Shanghai Media Group (hereinafter to be referred as SMG) is under the jurisdiction of Shanghai culture radio, film and television group, as China second largest broadcasting and TV medium group, SMG is family collection broadcasting, TV, newpapers and periodicals, network, phonotape and videotape, publish and wait in the multimedia group of one, main operation broadcasters and relevant medium entertainment service (comprise performing art, physical culture, technical service and research and development, medium amusement investment etc.), under 13 cover simulation television channels are arranged, 11 cover simulation broadcasting frequencys, found simultaneously broadband television is arranged, mobile TV, mobile TV and Internet Protocol Television business, and sponsor and managed by equity participation " China Business News ", " radio and television weekly " newspaper, newpapers and periodicals such as " Shanghai TVs ", magazine and news website.
Advertisement operation center (SMGA) is the department that comprehensively is responsible for its radio and television advertisement operation and management service under the SMG, SMG provides brand development required REFERENCE INFORMATION in line with the principle of " market that the client needs is exactly the market that we will maintain meticulously; it is exactly when our development opportunity arrives that the client has in the high market share " for enterprise, the promotion information that market access is required, provide perfect advertising service by television channel and broadcasting frequency for enterprise, get the market in gear with enterprise hand in hand, occupy market, realize brand names expansion plan, promote the harmonious healthy lasting development of enterprise.
Along with the stable development of advertising business, advertiser's quantity of SMG enlarges rapidly; But owing to the complete management of shortcoming to client's credit, business risk is also in continuous increase, so SMG presses for thoroughly evaluating and management that the professional infosystem of a cover realizes client's credit.
Based on above reason, through after the multi-argument, in September, 2008, the information-based client's reference management of a cover, information-based reference evaluating system-client's reference evaluation right varying model are implemented formal the startup.
By research to data of literatures in the industry, in the at present domestic media industry, still do not have broadcasting and TV medium enterprise above the provincial level and implement in full client's reference management system, therefore, the project verification original intention of client's reference evaluation right varying model itself just has suitable perspective.
Have autonomous innovation in arms, constantly the spirit of exploring is carried out the enforcement of system.Project team is by investigating a large amount of early stages: analyse in depth SMG advertisement operation business model, with reference to broadcasting and TV medium industry characteristic, experience for other industry is used for reference, and for continuous interview, the modification, perfect of demand, finally set up technology, management mode has more client's reference evaluation right varying model targetedly, group's advertisement operation business enables well to fit.
By using for reference the contingency model theory in the strategy management, based on qualification situation, financial situation, the contract of client enterprise honour an agreement situation and payment credit situation four big class indexs, set up client's reference evaluation right varying model, formed the perfect client's reference evaluation system of a cover, as shown in Figure 1.
Summary of the invention:
For further promoting Shanghai Media Group's advertisement operation management level and energy level, further in the standard advertisement trade and investment promotion bidding work for the assess a bid for tender grasp and the judge of comprehensive information of work of the assessment of bids, take precautions against in the business process business risk that the disappearance because of credit information analysis, credit policy in the customer account management system causes.Under the leading position spirit indication of discipline inspection commission of medium group, investigate the development and application situation of the infosystem acquisition platform of client's reference management software and medium-sized and small enterprises for reference administrative office of Shanghai City information committee, analysis is for the collection and the use of reference data, and the reference management is for the castering action of enterprise business risk controlling level.
Client's reference evaluation right varying model is the needs of strengthening medium group customer relation management, promoting management level, standardized administration flow process; Simultaneously, under the guidance of city's information committee, include client's reference evaluation right varying model in the social public service information platform, realize enterprise's reference information sharing, bring into play the social mechanism of social public supervision constraint commercial credit, commercial risks.
The enforcement target of client's reference evaluation right varying model is: set up unified client's reference evaluation right varying model, the SMG client's reference management system after finishing reaches: basic data is unified, management process is unified, evaluation criteria is unified and the analytical statement unified demand.By system's construction, for SMG provides the information management platform that can comprehensively, dynamically evaluate client's reference level.By the contingency model of honour an agreement based on qualification situation, financial situation, the contract of client enterprise situation and payment credit situation four big class indexs, set up the perfect client's reference evaluation system of a cover.
Client's reference evaluation right varying model is really realized " allowing data speak ", the basic data of system derives from concrete transaction processing system (TPS) such as advertisement service management system and financial management system, plan data integration with control information system (PCIS) level by client's reference management system, important decision support system (DSS) (DSS) provides powerful report capability and figure output function in the credit investigation system, the every basic business data and the changing condition thereof that can analysis-by-synthesis produce by TPS, cover the demand of client's reference evaluation right varying model fully, support following expanded application simultaneously.
The realization situation
In the construction of whole model, embody the advanced idea of the combination of sound data, the cooperation of financial affair work data greatly, after modelling, adjustment through after a while correlation parameter, client's assessment result reflects the comprehensive reference situation of advertiser, and positive negative difference was met customer need about 5 minutes, comparing with other model of same area, embodying comprehensive, the objectivity and the accuracy of its assessment.
Social benefit and economic benefit
The foundation of client's reference evaluation right varying model makes full use of the basic data in the transaction processing system, has farthest excavated the potential value of original business information; And then the information sharing by credit investigation system and social public service information platform, for advertisement trade and investment promotion bidding work provides foundation for the assess a bid for tender grasp and the judge of comprehensive information of work of the assessment of bids.Take precautions against in the business process business risk that the disappearance because of credit information analysis, credit policy in the customer account management system causes.
Simultaneously, this system also is under the guidance of information committee, will include the social public service information platform in, carries out resource information and shares the social mechanism that brings into play social general constraint commercial credit, commercial risks.
Description of drawings
Shown in Figure 1 is the modular configuration diagram of total system;
Shown in Figure 2 is the application scheme synoptic diagram of client's reference evaluation right varying model;
Shown in Figure 3 is the four-layer structure of client's reference evaluation right varying model;
That shown in Figure 4 is client's reference evaluation right varying model reference service logic figure
Embodiment
This project implementation is with clearly defined objective to be: set up unified client's reference evaluation right varying model, the client's reference evaluation right varying model after promptly finishing reaches: basic data is unified, management process is unified, evaluation criteria is unified and the analytical statement unified demand.
By the construction of client's reference evaluation right varying model, for SMG provide one can the Comprehensive Assessment credit rating information sharing, manage effective information platform.
The ■ network portion
Client's reference evaluation right varying model adopts the Intranet application model, the characteristics of this pattern be Web Server in enterprises, the visitor of enterprise outside must could link to each other with system through the fire wall or the acting server of enterprise.This application model is to install and use native system in enterprises, and information is only issued in the Intranet system, and outer branches mechanism or mobile office user directly are connected with enterprise, connecting system, and do not pass through Internet.Its topological logic structure such as Fig. 2.
The ■ Technical Architecture
Client's reference evaluation right varying model adopts the Brower-Server framework, total system can be divided into four layers structure: Client (client)---Presentation (presentation layer)---Application (application layer)---Database (data service layer), these four layers respectively by Browser (browser), and---Web Server (Internet publisher server)---Application Server (application software server)---Database Server (database server) constitutes, as Fig. 3.
Because total system used the Browser-Server framework, use the Web page browser (as Internet Explorer etc.) of standard in client, special application program need be installed, the difficulty that has reduced upgrading and safeguarded; All business datums all are kept at server (Server) end, have guaranteed service security; Aspect communication, because use is the Http agreement of standard, the system that makes can realize mobile office and distributed management easily, simultaneously, and for solid technical foundation has been laid in the integration and the expansion of system and ecommerce.
Because total system is a sandwich construction, has guaranteed the extendability and the applicability of system from software architecture: S client's reference evaluation right varying model adopts Microsoft SQL Server background data base system; Client's reference evaluation right varying model is supported polytype client, as Web Browser etc.; Client's reference evaluation right varying model independently the Application layer make the business event logic renewal and expand more the aspect and easily.Simultaneously, based on this sandwich construction, use the expansion that technology such as intelligent load balancing and cluster realize the system service ability.
The ■ security
User's unified certification: native system uses group internal universal and uniform authentication method, and under the protection of overall safety system of group, security is higher.
Encrypted data transmission: client's reference evaluation right varying model supports international 128 public key encryption systems and SSL (Secure Socket Layer (SSL)) that user account number and password are carried out encrypted transmission, guarantees can not eavesdropped in transmission course.The reference management system is just considered the safety of data in Network Transmission when design, server end only with the current page data transmission of client-requested to client, write down the data that send at server end simultaneously, the data that client continues request must be positioned at the current data window, otherwise server is with denied access.When client changed the page, the data in server window also upgraded thereupon.At any time, the data access window of system's opening is a page of visiting of having logined validated user.
Data backup: data backup can effectively reduce the information loss that causes because of disaster.Provide the data backup instrument in the reference management system system, helped enterprise's schedule backup database, and guaranteed that the loss of data reduces to minimum.
The design of ■ reference evaluation system
Client's reference evaluation right varying model extracts reference by four built-in big functional modules of system and assesses needed data message, and it is classified as follows:
Client's basic information management: comprise information such as name, address, superior unit and form
Client qualification information management: mainly comprise social assessment, the strength of enterprise and three aspects of financial position, such as industrial and commercial credit grade evaluation, the credit rating of paying taxes, the sharp model results of measuring of Barcelona etc. are arranged.
Deal with, the accounts receivable information management: comprise compositions such as guaranty money, time credit, amount of money credit
Contract information management: comprise two aspects such as total amount is finished, contract execution, such as the first three years contract performance, contract completion rate etc.
Data aggregation by above four module, after the contingency model that process client reference evaluation right varying model provides is calculated, the credit rating that just can draw required client is estimated score, classify by six ranks again, " will not cooperate " to minimum client's credit rating from the highest client's credit rating " A+ ", the situation of specifically classifying is as follows:
A+-＞A-＞B-＞C-＞D-＞will not cooperate
Model whole implementation framework is as shown in table 1 below,
Table 1: client's reference evaluation right varying model implementation framework
Table 3: time credit score
Table 4: amount of money credit score
At last, system just can improve the scientific level of group's business decision by client's credit rating rank of obtaining to business decision with effectively monitor with this client's commercial activity afterwards, reduces business risk.Can be with reference to figure 4.
Claims (10)
1. the method used in advertisement operation of client's reference evaluation right varying model is characterized in that, comprises step:
(1) foundation of the weight analysis that comprises in client's reference evaluation right varying model method.
(2) foundation of the payment credit algorithm that comprises in client's reference evaluation right varying model method.
(3) foundation of the contract completion rate algorithm that comprises in client's reference evaluation right varying model method.
(4) evaluation of the credit grade that comprises in client's reference evaluation right varying model method.
2. as right 1 desired method, setting up of weight analysis is as follows:
(1) framework set up as shown in the table:
(2) in this stage, be discrepant to old and new customers's evaluation criteria, concrete manifestation is as follows:
3. as right 1 desired method, setting up of payment credit algorithm is as follows:
Time credit scoring method
4. as right 1 desired method, setting up of contract completion rate algorithm is as follows:
(1) assessing terms and parameter, as following table:
(2) incentive system, as following table:
5. as right 1 desired method, the evaluation of credit grade such as following table:
6. the module implementation method of client's reference evaluation right varying model is as follows:
(1) client's basic information management module
(2) client's sales order management module
(3) client's credit score computing module
(4) client's credit pyramid ranking module
7. as right 5 method that requires, the main function of client's basic information management module is the collection to the various static informations of advertiser, and resulting financial information is analyzed by the sharp model of Barcelona.
8. as right 5 method that requires, client's sales order management functions of modules mainly comprises two parts:
(1) client's contract management: comprise client's contract signing situation, the signing condition and the signing amount of money, the credit appraisal that wherein relates to includes contract continuous 3 years performances, contract completion rate and the timely degree of contract signature etc.
(2) charge slip management: comprise the involved payment average evaluation of contract, mainly contain contract money credit, contract payment time credit and contract Payment Amount credit and form.
9. as right 5 method that requires, the involved dynamic evaluation of client will carry out from new accounting according to requirement of client in client's credit score computing module, upgrade the credit score.
10. as right 5 method that requires, client's credit pyramid ranking module will be carried out the evaluation of pyramid credit to all or part of client according to client's actual needs.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN200910049844A CN101872455A (en) | 2009-04-23 | 2009-04-23 | Method for applying client credit evaluation contingency model in advertisement operation |
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| CN200910049844A CN101872455A (en) | 2009-04-23 | 2009-04-23 | Method for applying client credit evaluation contingency model in advertisement operation |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102663643A (en) * | 2012-03-16 | 2012-09-12 | 暨南大学 | Method of farmers' multi-layer one-way network piecewise linear credit rating |
| CN108053187A (en) * | 2017-12-28 | 2018-05-18 | 珠海华发新科技投资控股有限公司 | Legal affairs manages system and method |
| CN111080120A (en) * | 2019-12-13 | 2020-04-28 | 上海海豚企业征信服务有限公司 | Label classification and quantitative analysis method based on credit big data |
-
2009
- 2009-04-23 CN CN200910049844A patent/CN101872455A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102663643A (en) * | 2012-03-16 | 2012-09-12 | 暨南大学 | Method of farmers' multi-layer one-way network piecewise linear credit rating |
| CN108053187A (en) * | 2017-12-28 | 2018-05-18 | 珠海华发新科技投资控股有限公司 | Legal affairs manages system and method |
| CN111080120A (en) * | 2019-12-13 | 2020-04-28 | 上海海豚企业征信服务有限公司 | Label classification and quantitative analysis method based on credit big data |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| ASS | Succession or assignment of patent right |
Owner name: SHANGHAI ORIENTAL MEDIA GROUP LIMITED Free format text: FORMER OWNER: SHANGHAI RADIO AND TELEVISION Effective date: 20111128 |
|
| C41 | Transfer of patent application or patent right or utility model | ||
| TA01 | Transfer of patent application right |
Effective date of registration: 20111128 Address after: 200072, Shanghai, Zhabei District, 1003 Shanghai Road, 203 building, Canton view Applicant after: Shanghai Media Group, Inc. Address before: 200072, Shanghai, Zhabei District, 1003 Shanghai Road, 203 building, Canton view Applicant before: Shanghai Radio and Television |
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| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20101027 |