CN101770731B - Method for guiding attention of viewer subconsciously - Google Patents
Method for guiding attention of viewer subconsciously Download PDFInfo
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- CN101770731B CN101770731B CN 200810187353 CN200810187353A CN101770731B CN 101770731 B CN101770731 B CN 101770731B CN 200810187353 CN200810187353 CN 200810187353 CN 200810187353 A CN200810187353 A CN 200810187353A CN 101770731 B CN101770731 B CN 101770731B
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Abstract
The invention relates to a method for guiding the attention of a viewer unconsciously, which is used for improving the sensing quality of images and the preference of the viewer. The method comprises the following steps: firstly, providing an image with an area of interest (AOI), and displaying the AOI for a short time and keeping the display lasting for a first period of time; and then displaying the whole image normally and keeping the display lasting for a second period of time which is larger than the first period of time. Therefore, the eyes of the viewer are guided to the AOI involuntarily in a subconscious way.
Description
Technical field
The present invention relates to a kind of image display, particularly relate to a kind of method that notice with the beholder is directed to the region-of-interest (area of interest) in image, in order to improve the beholder for the quality of institute's perception image and beholder's preference.
Background technology
Video display is a kind of output unit that presents visual information, and it has become now indispensable composed component in electronic installation.Due to the limited processing power of electronic installation (particularly Portable or handheld apparatus), perhaps because it uses low-power backlight in order to save power supply, this may lower the quality of image display.Under these restrictions, image is common can be shown in a kind of optionally mode, and make important visual information show with normal quality, other visual information shows with low-quality.Yet, because beholder's notice generally can optionally be bet in regional, thereby cause the perception of overall image only can reach ordinary quality.
Become a ring of daily life due to browsing of webpage, so on line, the quantity of advertisement there is the trend that increases gradually, to attract more client.Yet advertisement on some lines (for example Pop-up (pop-up) advertisement) often causes user's puzzlement but not attracts, and has even stopped suitable viewing area.Therefore, the user can specially ignore and even closes these advertisements, but not attracted by it.
Therefore can't guide beholder's notice due to traditional video display, need a kind of notice with the beholder to be directed to the auto-mechanism of region-of-interest, in order to the perceived quality that improves image or promote advertisement on line.
This shows, the method for above-mentioned existing video display guiding beholder notice obviously still has inconvenience and defective, and demands urgently further being improved in method and use.In order to solve the problem of above-mentioned existence, relevant manufacturer there's no one who doesn't or isn't seeks solution painstakingly, completed by development but have no for a long time applicable design always, and conventional method does not have appropriate method to address the above problem, this is obviously the problem that the anxious wish of relevant dealer solves.Therefore how to found a kind of method of new guiding attention of viewer subconsciously, real one of the current important research and development problem that belongs to, also becoming the current industry utmost point needs improved target.
Summary of the invention
The object of the invention is to, overcome the defective of the method existence of existing video display guiding beholder notice, and provide a kind of method of new guiding attention of viewer subconsciously, technical matters to be solved is make it in order to the perceived quality that improves image or promote advertising results on line, is very suitable for practicality.
The object of the invention to solve the technical problems realizes by the following technical solutions.The method of a kind of guiding attention of viewer subconsciously that proposes according to the present invention, comprise following steps: an image is provided, and it has a region-of-interest (AOI); This region-of-interest of of short duration demonstration also continues a very first time; And normally show whole this complete image and continued for one second time, it is greater than this very first time.
The object of the invention to solve the technical problems also can be applied to the following technical measures to achieve further.
The method of aforesaid guiding attention of viewer subconsciously, wherein in the image of above-mentioned of short duration demonstration, the image feature of this region-of-interest (AOI) non-region-of-interest (non-AOI) in addition is lowered.
The method of aforesaid guiding attention of viewer subconsciously, wherein above-mentioned of short duration step display and normal step display repeat once at least.
The object of the invention to solve the technical problems also realizes by the following technical solutions.The method of a kind of guiding attention of viewer subconsciously that proposes according to the present invention, comprise following steps: an image is provided, has a region-of-interest (AOI), it is replaced by a different prompting object (cue); This prompting object of of short duration demonstration also continues a very first time; And normally show whole this complete image and continued for one second time, it is greater than this very first time.
The object of the invention to solve the technical problems also can be applied to the following technical measures to achieve further.
The method of aforesaid guiding attention of viewer subconsciously, wherein in the image of above-mentioned of short duration demonstration, the image feature of this region-of-interest (AOI) non-region-of-interest (non-AOI) in addition is lowered.
The method of aforesaid guiding attention of viewer subconsciously, wherein above-mentioned of short duration step display and normal step display repeat once at least.
The object of the invention to solve the technical problems realizes in addition more by the following technical solutions.The method of a kind of guiding attention of viewer subconsciously that proposes according to the present invention, comprise following steps: an image is provided, and it has a region-of-interest (AOI); This region-of-interest of of short duration demonstration also continues a very first time; Whole this complete image of normal demonstration also continued for one second time, and it is greater than this very first time; Provide and of short duration demonstration one image and lasting one the 3rd time, it has one and reduces (diminished) region-of-interest (AOI); And normally show whole this complete image and continued for one the 4th time, it is greater than the 3rd time.
The object of the invention to solve the technical problems also can be applied to the following technical measures to achieve further.
The method of aforesaid guiding attention of viewer subconsciously, wherein in the image of above-mentioned of short duration demonstration, the image feature of this region-of-interest (AOI) non-region-of-interest (non-AOI) in addition is lowered.
The method of aforesaid guiding attention of viewer subconsciously, wherein the image feature of above-mentioned reduction region-of-interest is between normal this region-of-interest and the non-region-of-interest of this reduction (non-AOI).
The object of the invention to solve the technical problems also realizes in addition by the following technical solutions.The method of a kind of guiding attention of viewer subconsciously that proposes according to the present invention, comprise following steps: an image is provided, has a region-of-interest (AOI), it is replaced by a different prompting object (cue);
This prompting object of of short duration demonstration also continues a very first time; Whole this complete image of normal demonstration also continued for one second time, and it is greater than this very first time; Provide and of short duration demonstration one image and lasting one the 3rd time, it has one and reduces (diminished) prompting object; And normally show whole this complete image and continued for one the 4th time, it is greater than the 3rd time.
The object of the invention to solve the technical problems also can be applied to the following technical measures to achieve further.
The method of aforesaid guiding attention of viewer subconsciously, wherein in the image of above-mentioned of short duration demonstration, the image feature of this region-of-interest (AOI) non-region-of-interest (non-AOI) in addition is lowered.
The method of aforesaid guiding attention of viewer subconsciously, wherein the image feature of above-mentioned reduction prompting object is between normal this region-of-interest and the non-region-of-interest of this reduction (non-AOI).
The present invention compared with prior art has obvious advantage and beneficial effect.By above technical scheme as can be known, main technical content of the present invention is as follows:
According to first embodiment of the invention, at first provide an image with region-of-interest (AOI).Of short duration demonstration region-of-interest.Next, normally show whole complete image.Wherein, the region-of-interest (AOI) in of short duration show image can be replaced by prompting object (cue).By this, beholder's eyes will be led to region-of-interest in spite of oneself in the subconsciousness mode.
According to second embodiment of the invention, repeat of short duration step display and normal step display in the first embodiment.By this, beholder's eyes will be continued to be directed to region-of-interest in spite of oneself in the subconsciousness mode, and be subject to the impact of simple exposure effect (mere exposure effect).
According to third embodiment of the invention, of short duration demonstration region-of-interest, and normally show whole complete image.Next, of short duration demonstration reduces (diminished) region-of-interest (AOI), and normally shows whole complete image.By this, beholder's eyes will be continued to be directed to region-of-interest in spite of oneself in the subconsciousness mode, and unconsciously perceive the region-of-interest (AOI) of flicker.
By technique scheme, the method of guiding attention of viewer subconsciously of the present invention has following advantages and beneficial effect at least: the invention provides a kind of method that notice with the beholder is directed to region-of-interest, in order to the perceived quality that improves image or promote advertising results on line.
In sum, the method for a kind of guiding attention of viewer subconsciously of the present invention is in order to the perceived quality that improves image and beholder's preference.At first, provide an image with region-of-interest (area of interest, AOI).Of short duration demonstration region-of-interest also continues a very first time.Next, normally show whole complete image and continued for one second time, it is greater than the very first time.By this, beholder's eyes will be led to region-of-interest in spite of oneself in the subconsciousness mode.The present invention has significant progress technically, has obvious good effect, is really a new and innovative, progressive, practical new design.
Above-mentioned explanation is only the general introduction of technical solution of the present invention, for can clearer understanding technological means of the present invention, and can be implemented according to the content of instructions, and for above and other purpose of the present invention, feature and advantage can be become apparent, below especially exemplified by preferred embodiment, and the cooperation accompanying drawing, be described in detail as follows.
Description of drawings
Figure 1A shows the process flow diagram of the image display method of first embodiment of the invention.
Figure 1B shows the illustration image schematic diagram that sequentially shows according to the operation of Figure 1A.
Fig. 1 C shows the alternate embodiment schematic diagram of Figure 1B.
Fig. 2 A shows the process flow diagram of the image display method of second embodiment of the invention.
Fig. 2 B shows the illustration image schematic diagram that sequentially shows according to the operation of Fig. 2 A.
Fig. 2 C shows the alternate embodiment schematic diagram of Fig. 2 B.
Fig. 3 A shows the process flow diagram of the image display method of third embodiment of the invention.
Fig. 3 B shows the illustration image schematic diagram that sequentially shows according to the operation of Fig. 3 A.
Fig. 3 C shows the alternate embodiment schematic diagram of Fig. 3 B.
2: object (cruciform pattern) 3: prompting object (triangle pattern)
4: object (circular pattern) 10-12: the step of the first embodiment
20-22: the step 30-34 of the second embodiment: the step of the 3rd embodiment
100A-B: image (the first embodiment) 101A-B: image (the first embodiment)
200A-B: image (the second embodiment) 201A-B: image (the second embodiment)
300A-D: image (the 3rd embodiment) 301A-D: image (the 3rd embodiment)
Embodiment
Reach for further setting forth the present invention technological means and the effect that predetermined goal of the invention is taked, below in conjunction with accompanying drawing and preferred embodiment, its embodiment of method, method, step, feature and the effect thereof of the guiding attention of viewer subconsciously that foundation the present invention is proposed are described in detail as follows.
Relevant aforementioned and other technology contents of the present invention, Characteristic can be known to present in the following detailed description that coordinates with reference to graphic preferred embodiment.By the explanation of embodiment, when can be to reach technological means and the effect that predetermined purpose takes to get one more deeply and concrete understanding to the present invention, yet appended graphic only be to provide with reference to the use of explanation, the present invention is limited.
See also shown in Figure 1A, show the process flow diagram of the image display method of first embodiment of the invention, it is in order to beholder's eyes or notice are directed to the region-of-interest (area ofinterest, AOI) in image.Figure 1B shows the illustration image that sequentially shows according to the operation of Figure 1A.In this manual, " image " word can refer to static image (being commonly referred to as picture) or dynamic image (being commonly referred to as film); " region-of-interest (AOI) " can be an object (object), pattern (pattern) or zone.For example, in Figure 1B, region-of-interest (AOI) is the first half of image, and it comprises object 2, is a cross pattern in this illustration.Non-region-of-interest in image (non-AOI, that is, the Lower Half of illustration image) comprise object 4, be a circular pattern in this illustration.
In step 10, at first provide tool to reduce the image 100A of (diminished) non-region-of-interest (non-AOI).In general, the reduction of this non-region-of-interest can be reached by reducing image characteristics (for example brightness or color), perhaps reduces its contrast (contrast).For example, brightness (luminance) distribution of the non-region-of-interest of adjustment (that is, histogram), make bright composition greatly reduce the ratio of dark composition.In better and extremely an embodiment, all GTGs of non-region-of-interest are all reduced to zero.In other words, non-region-of-interest is deleted from image 100A fully.In step 11, show image 100A momently.In the present embodiment, the tens of or hundreds of milliseconds of the displaying time of image 100A sustainable (but being not limited to) (ms).In general, the described of short duration demonstration of this instructions refers to that it shows that duration is very short and makes the consciousness that image (for example 100A) can viewed person discover (recognize), but can unconsciously perception of viewed person (perceive).The suitable duration of of short duration demonstration usually can be according to displayed content and display mode and decides.In details of the words, with spatial domain (spatial domain), the suitable of short duration demonstration duration can be depended on the configuration in image of object or pattern; With time domain (temporal domain), the suitable of short duration demonstration duration can be depended on renewal (ref resh) speed or shadow lattice (frame) speed of display device.Next, in step 12, normal (normal) shows whole complete image 100B, its show duration than demonstration duration of step 11 long.In general, the normal duration that shows must long enough, and for example (but being not limited to) one or many seconds make the consciousness that image 100B can viewed person discover (recognize).
By the region-of-interest of perception image 100A (AOI) suddenly but unconsciously, beholder's eyes will with subconsciousness (subliminal) mode in spite of oneself (involuntarily) be led to region-of-interest (that is, the first half of illustration image).In preferred embodiment, because non-region-of-interest (non-AOI) is fully deleted from image 100A, therefore the region-of-interest (AOI) of image 100A is as a starting material (onset) suddenly and rapidly, in order to attract eyes and to arouse attention.What compare to other embodiment does not reduce the non-region-of-interest (non-AOI) of (diminished) fully, and this preferred embodiment can cause more attention.Can consult the people such as you Marx (Manon Mulckhuyse) of horse about the subconsciousness phenomenon and be exposed in visual cognition (Visual Cognition) (2007), " unconsciously arouse attention: by the subconsciousness spatial cues with automatically arouse attention (Grabbing attentionwithout knowing:Automatic capture of attention by subliminal spatial cues) " of 15,779-788.
Fig. 1 C shows the alternate embodiment of Figure 1B.In the image 101A of Fig. 1 C, replace the object 2 of region-of-interest (AOI) with prompting (cue) object 3, to carry out of short duration demonstration.Prompting object 3 (being in this example the triangle object) is a pattern or object, and it differs from region-of-interest (AOI) object (for example the cruciform object 2).Next, normally show whole complete image 101B.The effect of Fig. 1 C is similar to Figure 1B, can be by the prompting object of perception image 101A suddenly but unconsciously, beholder's eyes will with subconsciousness (subliminal) mode in spite of oneself (involuntarily) be led to region-of-interest (that is, the first half of illustration image).
Embodiment shown in Figure 1A to Fig. 1 C can be applicable to various occasions.For example, embodiment can be applicable in resource-constrained electronic installation, in order to beholder's focus-of-attention is removed from low-quality image area.By this, the beholder will can not be absorbed in low-quality image area, make the perceived quality of overall image be improved.In another example, embodiment can be in order to the advertisement to the line of the focus-of-attention that guides the beholder, even in order to demonstrate advertisement itself, allows unconsciously perception of user (perceive).
See also shown in Fig. 2 A, show the process flow diagram of the image display method of second embodiment of the invention, it is in order to beholder's eyes or notice are directed to the region-of-interest (AOI) in image.Fig. 2 B shows the illustration image that sequentially shows according to the operation of Fig. 2 A.
In step 20, at first provide tool to reduce the image 200A of (diminished) non-region-of-interest (non-AOI).In the present embodiment, the reduction of this non-region-of-interest can be reached by reducing its contrast (contrast); In a preferred embodiment, non-region-of-interest is deleted from image 200A fully.In step 21, show image 200A momently.Next, in step 22, normal (normal) shows whole complete image 200B, its show duration than demonstration duration of step 21 long.Moreover, in the present embodiment, repeated execution of steps 21 and 22 1 or repeatedly (example of Fig. 2 B for repeat secondary).
By this, beholder's eyes not only be able to subconsciousness (subliminal) mode in spite of oneself (involuntarily) be led to region-of-interest (that is, but also can be led to constantly identical region-of-interest the first half of illustration image).By the notice that attracts constantly the beholder to region-of-interest and extend this regional contact exposure time (exposure time), the present embodiment namely has simple exposure effect (mere exposure effect), the familiarity that it causes by the exposure of long period and cause the beholder to produce preference for region-of-interest.In other words, if the beholder sees that someone time is more of a specified duration, this people is more produced pleasurable sensation.
Fig. 2 C shows the alternate embodiment of Fig. 2 B.In the image 201A of Fig. 2 C, replace the object 2 of region-of-interest (AOI) with prompting (cue) object 3, to carry out of short duration demonstration.Next, normally show whole complete image 201B.Moreover, in the present embodiment, repeated execution of steps 21 and 22 1 or repeatedly (example of Fig. 3 C for repeat secondary).
Embodiment shown in Fig. 2 A to Fig. 2 C can be applicable to various occasions, as previously mentioned.Moreover the present embodiment can be applied to advertisement on line especially because having simple exposure effect (mere exposure effect).
See also shown in Fig. 3 A, show the process flow diagram of the image display method of third embodiment of the invention, it is in order to beholder's eyes or notice are directed to the region-of-interest (AOI) in image.Fig. 3 B shows the illustration image that sequentially shows according to the operation of Fig. 3 A.
In step 30, at first provide tool to reduce the image 300A of (diminished) non-region-of-interest (non-AOI).In the present embodiment, the reduction of this non-region-of-interest can be reached by reducing its contrast (contrast); In a preferred embodiment, non-region-of-interest is deleted from image 300A fully.In step 31, show image 300A momently.Next, in step 32, normal (normal) shows whole complete image 300B, its show duration than demonstration duration of step 31 long.In the present embodiment, more provide another tool to reduce the image 300C of (diminished) non-region-of-interest (non-AOI), the contrast of its region-of-interest (AOI) is lowered (or deleting this region-of-interest fully).In step 33, show image 300C momently.Wherein, the region-of-interest (AOI) of contrast reduction (or deletion) (that is, cruciform object 2A), its contrast is between normal region-of-interest (AOI) (cruciform object 2) and reduction (diminished) non-region-of-interest (non-AOI).In general, the image characteristics (for example contrast, brightness or color) of reduction (diminished) non-region-of-interest (non-AOI) (for example cruciform object 2A) is between normal region-of-interest (AOI) (cruciform object 2) and reduces between (diminished) non-region-of-interest (non-AOI).Next, in step 34, normal (normal) shows whole complete image 300D.Step 31 can repeat one or repeatedly to 34.
By this, beholder's eyes not only be able to subconsciousness (subliminal) mode in spite of oneself (involuntarily) by continued to be directed to region-of-interest (that is, the first half of illustration image), but also unconsciously perception (perceive) to the flicker (glitter or flash).
Fig. 3 C shows the alternate embodiment of Fig. 3 B.In the image 301A of Fig. 3 C, replace the object 2 of region-of-interest (AOI) with prompting (cue) object 3, to carry out of short duration demonstration.Next, normally show whole complete image 301B.The image 301C that more provides another tool to reduce the prompting object 3A of (diminished) non-region-of-interest (non-AOI) and contrast reduction, and of short duration show image 301C.Next, normally show whole complete image 301D.
the above, it is only preferred embodiment of the present invention, be not that the present invention is done any pro forma restriction, although the present invention discloses as above with preferred embodiment, yet be not to limit the present invention, any those skilled in the art, within not breaking away from the technical solution of the present invention scope, when the technology contents that can utilize above-mentioned announcement is made a little change or is modified to the equivalent embodiment of equivalent variations, in every case be not break away from the technical solution of the present invention content, any simple modification that foundation technical spirit of the present invention is done above embodiment, equivalent variations and modification, all still belong in the scope of technical solution of the present invention.
Claims (8)
1. the method for a guiding attention of viewer subconsciously is characterized in that it comprises following steps:
One image is provided, and it has a region-of-interest;
This region-of-interest of of short duration demonstration also continues a very first time, and the demonstration duration of of short duration demonstration is very short and make the consciousness that image can viewed person discover, but can unconsciously perception of viewed person; And
Normal show whole this complete image and continued for one second time, it is greater than this very first time, and the normal duration that shows must long enough, makes the consciousness that image can viewed person discover;
Wherein in the image of above-mentioned of short duration demonstration, the image feature of the non-region-of-interest beyond this region-of-interest is lowered.
2. the method for guiding attention of viewer subconsciously according to claim 1, is characterized in that wherein above-mentioned of short duration step display and normal step display repeat once at least.
3. the method for a guiding attention of viewer subconsciously is characterized in that it comprises following steps:
One image is provided, has a region-of-interest, this region-of-interest is replaced by a different prompting object;
This prompting object of of short duration demonstration also continues a very first time, and the demonstration duration of of short duration demonstration is very short and make the consciousness that image can viewed person discover, but can unconsciously perception of viewed person; And
Normal show whole this complete image and continued for one second time, it is greater than this very first time, and the normal duration that shows must long enough, makes the consciousness that image can viewed person discover;
Wherein in the image of above-mentioned of short duration demonstration, the image feature of the non-region-of-interest beyond this region-of-interest is lowered.
4. the method for guiding attention of viewer subconsciously according to claim 3, is characterized in that wherein above-mentioned of short duration step display and normal step display repeat once at least.
5. the method for a guiding attention of viewer subconsciously is characterized in that it comprises following steps:
One image is provided, and it has a region-of-interest;
This region-of-interest of of short duration demonstration also continues a very first time, and the demonstration duration of of short duration demonstration is very short and make the consciousness that image can viewed person discover, but can unconsciously perception of viewed person;
Normal show whole this complete image and continued for one second time, it is greater than this very first time, and the normal duration that shows must long enough, makes the consciousness that image can viewed person discover;
Provide and of short duration demonstration one image and lasting one the 3rd time, it has one and reduces region-of-interest; And
Whole this complete image of normal demonstration also continued for one the 4th time, and it is greater than the 3rd time;
Wherein in the image of above-mentioned of short duration demonstration, the image feature of the non-region-of-interest beyond this region-of-interest is lowered.
6. the method for guiding attention of viewer subconsciously according to claim 5, is characterized in that wherein the image feature of above-mentioned reduction region-of-interest is between the non-region-of-interest of normal this region-of-interest and this reduction.
7. the method for a guiding attention of viewer subconsciously is characterized in that it comprises following steps:
One image is provided, has a region-of-interest, this region-of-interest is replaced by a different prompting object;
This prompting object of of short duration demonstration also continues a very first time, and the demonstration duration of of short duration demonstration is very short and make the consciousness that image can viewed person discover, but can unconsciously perception of viewed person;
Normal show whole this complete image and continued for one second time, it is greater than this very first time, and the normal duration that shows must long enough, makes the consciousness that image can viewed person discover;
Provide and of short duration demonstration one image and lasting one the 3rd time, it has one and reduces the prompting object; And
Whole this complete image of normal demonstration also continued for one the 4th time, and it is greater than the 3rd time;
Wherein in the image of above-mentioned of short duration demonstration, the image feature of the non-region-of-interest beyond this region-of-interest is lowered.
8. the method for guiding attention of viewer subconsciously according to claim 7, is characterized in that wherein the image feature of above-mentioned reduction prompting object is between the non-region-of-interest of normal this region-of-interest and this reduction.
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| CN1554454A (en) * | 2003-12-29 | 2004-12-15 | 天津开发区奥金高新技术有限公司 | Multiple perception music therapeutic instrument and brain electric signal analysis method |
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| KR20040078480A (en) * | 2003-03-04 | 2004-09-10 | 엘지전자 주식회사 | Subliminal Advertising Interception for Digital TV |
| CN1554454A (en) * | 2003-12-29 | 2004-12-15 | 天津开发区奥金高新技术有限公司 | Multiple perception music therapeutic instrument and brain electric signal analysis method |
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