CN101754166B - System and method for measuring mobile advertisement, advertisement control subsystem and service control subsystem - Google Patents
System and method for measuring mobile advertisement, advertisement control subsystem and service control subsystem Download PDFInfo
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- CN101754166B CN101754166B CN2008102392524A CN200810239252A CN101754166B CN 101754166 B CN101754166 B CN 101754166B CN 2008102392524 A CN2008102392524 A CN 2008102392524A CN 200810239252 A CN200810239252 A CN 200810239252A CN 101754166 B CN101754166 B CN 101754166B
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Abstract
The invention relates to the technical field of the mobile communication, in particular to an advertisement data measurement technology, and provides a system and a method for measuring a mobile advertisement, a mobile advertisement control subsystem and a mobile service control subsystem for realizing the real-time measurement of the mobile advertisement and simplifying the complexity of the mobile advertisement measurement. In the system for measuring the mobile advertisement, which is provided by the embodiment of the invention, the mobile service control subsystem acquires advertisement measurement data in real time in the advertisement releasing process and can report the advertisement measurement data to the mobile advertisement control subsystem according to reporting conditions, and the mobile advertisement control subsystem can automatically filter the noneffective advertisement measurement data according advertisement task data so as to realize real-time measurement of the advertisement and simplify the advertisement measurement work, and further also can carry out anti-fraud judgement on advertisement feedback information record data in the advertisement measurement data according to historical advertisement feedback information record data received before so as to improve the accuracy rate of the advertisement measurement data.
Description
Technical field
The present invention relates to the mobile communication technology field, particularly a kind of ad data measuring technique.
Background technology
In the prior art, a kind of realization principle to mobile communications device (such as mobile phone) issue note or multimedia message advertisement is as shown in Figure 1, comprises the steps:
S101, moving advertising RACS receive the advertising message that advertisement operators is submitted to;
S102, moving advertising RACS generate ad distribution task indication information when the needs releasing advertisements, and ad distribution task indication information and the moving advertising that needs issue are sent to the mobile service RACS;
The moving advertising RACS is for example: sms center or MMS center, ad distribution task indication information comprise the identification information etc. that advertisement receives the user.
S103, mobile service RACS are according to the moving advertising of ad distribution task indication information and needs issue, to user's mobile communications device releasing advertisements.
For example, the mobile service RACS sends the note or the multimedia message of carrying advertising message to mobile communications device.For example: the mobile service RACS can be short message service center or Multimedia Message center etc.
In the implementation of above-mentioned moving advertising issue, need measure advertised event, obtain the advertisement measurement data, for chargeing and clearing provide foundation.But because the main body of ad distribution is the mobile service RACS, with the moving advertising RACS be not same physical entity, so the moving advertising RACS can't directly be known the issue situation of advertising message; And easy to use from the user, the user tends to mail to the Number for access of mobile service RACS to the feedback of advertisement, and in this case, the moving advertising RACS can't directly be known the feedback conditions of user to advertising message.
Solution to the problems described above is referring to shown in Figure 1 at present; Generally adopt the original communication data of mobile service RACS record; Off-line analysis original communication data obtain to send the measurement data relevant with feedback with advertising message; Again advertisement measurement data off-line is passed to the moving advertising RACS, the relevant advertisements measurement data is carried out statistical analysis by the moving advertising RACS.
Above-mentioned solution can let the moving advertising RACS know the advertisement measurement data; But because the mode of off-line analysis and transmission needs the long cycle; Can't satisfy real-time measurement demand, and the workload of off-line analysis original communication data is very big, analysis result is easy error also.
Summary of the invention
The embodiment of the invention provides a kind of moving advertising measuring system, method, moving advertising RACS and mobile service RACS, in order to real-time measurement that realizes moving advertising and the complexity of simplifying the moving advertising measurement.
For realizing above-mentioned purpose, a kind of moving advertising measuring system that the embodiment of the invention provides comprises:
The moving advertising RACS; Be used to generate advertisement tasks data and ad distribution task indication information; Send the moving advertising of indication issue in ad distribution task indication information and the ad distribution task; And receive the advertisement measurement data of returning, and, confirm the effective advertisement measurement data in the said advertisement measurement data according to said advertisement measurement data and advertisement tasks data;
The mobile service RACS is used for the moving advertising incident according to the moving advertising and the triggering of ad distribution task indication information of said moving advertising RACS transmission, obtains the advertisement measurement data and also returns to the moving advertising RACS.
Preferable, said moving advertising RACS specifically comprises:
The task data memory module is used to store said advertisement tasks data;
The valid data memory module is used to store said effective advertisement measurement data
Advertisement tasks issues module; Be used for generating the advertisement tasks data and be saved in said task data memory module, generation ad distribution task indication information and the moving advertising that indication in said ad distribution task indication information and the ad distribution task is issued send to the mobile service RACS;
The measurement data receiver module is used to receive the advertisement measurement data that said mobile service RACS returns;
The verification of data module; Be used for the advertisement tasks data of storing according to said task data memory module; Check out in the said advertisement measurement data advertisement measurement data with the advertisement tasks Data Matching, and said advertisement measurement data with the advertisement tasks Data Matching is stored in the valid data memory module as effective advertisement measurement data.
And said mobile service RACS specifically comprises:
The advertisement tasks receiver module is used to receive said moving advertising and ad distribution task indication information;
The advertisement tasks processing module is used for moving advertising and ad distribution task indication information according to said advertisement tasks receiver module reception, triggers the moving advertising incident;
The advertised event monitoring modular is used to monitor the moving advertising incident that said advertisement tasks processing module triggers, and obtains said moving advertising event information and output;
The advertisement measurement module is used to receive the advertised event information that said advertised event monitoring modular is exported, and according to said advertised event information acquisition advertisement measurement data, and feeds back said advertisement measurement data.
Further, said mobile service RACS also is used for when receiving advertising feedback information, triggering the moving advertising incident, also comprises the advertising feedback information record data according to the advertising feedback information acquisition in the said advertisement measurement data; And
Said moving advertising RACS also is used for according to the historical advertising feedback information record data that received before; Advertising feedback information record data in the advertisement measurement data are prevented the swindle judgement, and effective advertisement measurement data of confirming is for passing through the anti-data of judging of swindling.
Preferable, said moving advertising RACS specifically comprises:
The task data memory module is used to store said advertisement tasks data;
The valid data memory module is used to store said effective advertisement measurement data;
Advertisement tasks issues module; Be used for generating the advertisement tasks data and be saved in said task data memory module, generation ad distribution task indication information and the moving advertising that indication in said ad distribution task indication information and the ad distribution task is issued send to the mobile service RACS;
The measurement data receiver module is used to receive the advertisement measurement data that said mobile service RACS returns;
The verification of data module is used for the advertisement tasks data of storing according to said task data memory module, checks out in the said advertisement measurement data advertisement measurement data with the advertisement tasks Data Matching, and the advertisement measurement data of output and advertisement tasks Data Matching;
Measurement data filtering module and advertisement swindle determination module; Said measurement data filtering module be used to receive said verification of data module output with the advertisement measurement data advertisement tasks Data Matching; And the data that receive are sent to advertisement swindle determination module; The historical advertising feedback information record data that said advertisement swindle determination module has been preserved according to the valid data memory module; The advertising feedback information record data that comprise in the said advertisement measurement data are prevented the swindle judgement; Said measurement data filtering module is according to the result of determination of advertisement swindle determination module, and in the advertisement measurement data with said and advertisement tasks Data Matching, the advertisement measurement data of being passed through by the judgement of said advertisement swindle determination module stores in the valid data memory module as effective advertisement measurement data.
And said mobile service RACS specifically comprises:
The advertisement tasks receiver module is used to receive said moving advertising and ad distribution task indication information;
The advertisement tasks processing module is used for receiving moving advertising and the ad distribution task indication information that said advertisement tasks receiver module sends, and when receiving user's advertising feedback information, triggers the moving advertising incident;
The advertised event monitoring modular is used to monitor the moving advertising incident that said advertisement tasks processing module triggers, and obtains said moving advertising event information and output;
The advertisement measurement module is used to receive the advertised event information that said advertised event monitoring modular is exported, and according to said advertised event information acquisition advertisement measurement data, and feeds back said advertisement measurement data.
The embodiment of the invention also provides above-mentioned moving advertising RACS and mobile service RACS.
The embodiment of the invention also provides a kind of moving advertising method of measurement, comprising:
The moving advertising RACS generates advertisement tasks data and ad distribution task indication information, and the moving advertising of indication issue in said ad distribution task indication information and the ad distribution task is sent to the mobile service RACS;
Moving advertising and ad distribution task indication information that the mobile service RACS sends according to the moving advertising RACS; Trigger the moving advertising incident; And obtain the advertisement measurement data, and said ad distribution data are returned to the moving advertising RACS according to the moving advertising incident;
The moving advertising RACS receives the advertisement measurement data that the mobile service RACS returns, and according to said advertisement measurement data and advertisement tasks data, confirms the effective advertisement measurement data in the said advertisement measurement data.
Further, said mobile service RACS triggers the moving advertising incident when also basis receives advertising feedback information, also comprises the advertising feedback information record data according to the advertising feedback information acquisition in the said advertisement measurement data; And
Said moving advertising RACS is also according to the historical advertising feedback information record data that received before; Advertising feedback information record data in the advertisement measurement data are prevented the swindle judgement, and effective advertisement measurement data of confirming is for passing through the anti-data of judging of swindling.
In the moving advertising measuring technique scheme that the embodiment of the invention provides; The mobile service RACS obtains the advertisement measurement data in real time in the ad distribution process; And can report the moving advertising RACS according to report condition; The moving advertising RACS can be according to the invalid advertisement measurement data of advertisement tasks data automatic fitration, thereby has realized the real-time measurement of advertisement and simplified the advertisement surveying work.Further can also trigger advertised event with real time record advertising feedback information record data according to field feedback; And according to the historical advertising feedback information record data that received before; Advertising feedback information record data in the advertisement measurement data are prevented the swindle judgement, thereby further improved the accuracy rate of advertisement measurement data.
Description of drawings
Fig. 1 is existing moving advertising issue principle schematic;
Fig. 2 and Fig. 3 are respectively the moving advertising measuring system structural representation that the embodiment of the invention provides;
The moving advertising method of measurement schematic flow sheet that Fig. 4 provides for the embodiment of the invention.
Embodiment
Ad distribution has the event-driven characteristic, promptly when the ad distribution incident takes place, collects advertised event information by the relevant monitoring modular of advertised event, can count the advertisement measurement data according to advertised event information.Event-driven characteristic based on ad distribution; The embodiment of the invention is real-time measurement that realizes moving advertising and the complexity of simplifying the moving advertising measurement; The moving advertising measuring system that comprises moving advertising RACS and mobile service RACS is provided; Between moving advertising RACS and mobile service RACS, set up advertisement measurement data coffret, according to the advertised event that self triggers, carry out advertisement in real time and measure by the mobile service RACS; And through and the mobile service RACS between set up advertisement measurement data coffret, in real time or periodically the advertisement measurement data is sent to the moving advertising RACS.As shown in Figure 2, the moving advertising measuring system structural representation for the embodiment of the invention provides mainly comprises: moving advertising RACS 201 and mobile service RACS 202, wherein:
Moving advertising RACS 201 is when the needs releasing advertisements; Generate advertisement tasks data and ad distribution task indication information, and the moving advertising of indication issue in ad distribution task indication information and the ad distribution task is sent to mobile service RACS 202;
Moving advertising and ad distribution task indication information that mobile service RACS 202 sends according to moving advertising RACS 201; Trigger the moving advertising incident; Obtain the advertisement measurement data according to the moving advertising incident, and the advertisement measurement data is returned to moving advertising RACS 201;
Moving advertising RACS 201 receives the advertisement measurement data that mobile service RACS 202 returns, and according to advertisement measurement data and advertisement tasks data, confirms the effective advertisement measurement data in the advertisement measurement data.
The foundation that moving advertising RACS 201 generates the ad distribution task is the ad distribution strategy of advertiser's appointment, and therefore according to the ad distribution strategy, moving advertising RACS 201 generates advertisement tasks data and ad distribution task indication information.Wherein: the relevant information of record advertisement tasks in the advertisement tasks data, advertisement identification information for example, mobile service RACS 202 identification informations of releasing advertisements, and audient's user totem information tabulation of ad distribution etc.; Need carry relevant information equally in the ad distribution task indication information, for example audient's user totem information tabulation of advertisement identification information and ad distribution etc.
Can carry relevant information too in the advertisement measurement data that mobile service RACS 202 returns, for example: advertisement identification information, the mobile service RACS identification information of releasing advertisements, and audient's user totem information tabulation of ad distribution etc.The advertisement that mobile service RACS 202 is issued according to the advertisement tasks indication information of moving advertising RACS 201; Be moved professional RACS 202 and think effective ad distribution; Therefore effectively the advertisement measurement data is and the advertisement measurement data of advertisement tasks Data Matching, and effectively the advertisement measurement data is as the foundation of ad distribution charging and clearing.And the advertisement measurement data that produces for other ad distribution behavior of mobile service RACS 202, moving advertising RACS 201 need filter out it as invalid advertisement measurement data.Whether filter criteria is various identification informations and matees, and comprising: whether advertisement and identifier matees, whether the mobile service RACS identification information of releasing advertisements matees; Whether audient's user totem information that advertised event is relevant matees etc.
Still referring to shown in Figure 2; According to the foregoing description; A kind of concrete structure of moving advertising RACS 201 comprises: task data memory module 2011, valid data memory module 2012, advertisement tasks issue module 2013, measurement data receiver module 2014 and measurement data and check module 2015, wherein:
Task data memory module 2011 is used for the stores advertisements task data;
Valid data memory module 2012 is used to store effective advertisement measurement data;
Advertisement tasks issues module 2013; Be used for generating the advertisement tasks data and be saved in task data memory module 2011, generation ad distribution task indication information and the moving advertising that indication in ad distribution task indication information and the ad distribution task is issued send to mobile service RACS 202;
Measurement data receiver module 2014 is used to receive the advertisement measurement data that mobile service RACS 202 returns;
Measurement data is checked module 2015; Be used for advertisement tasks data according to 2011 storages of advertisement tasks data memory module; Check out in the advertisement measurement data advertisement measurement data with the advertisement tasks Data Matching, and will store in the valid data memory module 2012 as effective advertisement measurement data with the advertisement measurement data of advertisement tasks Data Matching.
Measurement data is checked the module 2015 concrete checking works of carrying out effective advertisement measurement data; Abandon and the unmatched advertisement measurement data of advertisement tasks data, will store in the valid data memory module 2012 as effective advertisement measurement data with the advertisement measurement data of advertisement tasks Data Matching.
Further, a kind of concrete structure of mobile service RACS 202 comprises:
Advertisement tasks receiver module 2021 is used to receive moving advertising and ad distribution task indication information;
Advertisement tasks processing module 2022 is used for moving advertising and ad distribution task indication information according to 2021 receptions of advertisement tasks receiver module, triggers the moving advertising incident;
Advertised event monitoring modular 2023 is used to monitor the moving advertising incident that advertisement tasks processing module 2022 triggers, and obtains moving advertising event information and output;
Advertised event monitoring modular 2023 can be monitored the ad distribution incident that advertisement tasks processing module 2022 triggers in real time; Thereby obtain the moving advertising event information; Comprise: the reception user totem information of moving advertising, the identification information of moving advertising etc., advertisement measurement module 2024 obtains the advertisement measurement data according to the moving advertising event information.
Still referring to shown in Figure 2, advertisement measurement module 2024 can further include:
Advertised event message pick-up submodule is used for from advertised event monitoring modular 2023 moving advertising event informations;
Advertisement measurement data statistics submodule is used for obtaining the advertisement measurement data according to the moving advertising event information;
The metadata cache submodule is used for the advertisement measurement data that buffer memory advertisement measurement data statistics submodule obtains;
The advertisement measurement data is sent submodule, is used for when the report condition of setting satisfies, obtaining the advertisement measurement data and sending to moving advertising RACS 201 from the metadata cache submodule.
Wherein, the report condition of setting can be real-time report, periodically report, report when setting-up time reaches, the data volume of advertisement measurement data reports when reaching set point etc., and those skilled in the art can select to set as required flexibly.
Moving advertising measuring system according to the embodiment of the invention is shown in Figure 2 is visible; Mobile service RACS 202 obtains the advertisement measurement data in real time in the ad distribution process; And can report moving advertising RACS 201 according to report condition; Moving advertising RACS 201 can be according to the invalid advertisement measurement data of advertisement tasks data automatic fitration, thereby has simplified the advertisement surveying work.
Further, in some ad distribution, need to obtain the feedback information after the user receives advertisement, in second kind of moving advertising measuring system that then embodiment of the invention provides:
Moving advertising RACS 201; Also be further used for according to the historical advertising feedback information record data that received before; Advertising feedback information record data in the advertisement measurement data are prevented the swindle judgement; And the data of effective advertisement measurement data of confirming for judging through anti-swindle; If be to comprise advertising feedback information record data in effective advertisement measurement data, the advertising feedback information record data that then comprise all are to obtain according to non-advertisement swindle feedback information, and all advertising feedback information record data that obtain according to advertisement swindle feedback information are then all filtered out.
Referring to shown in Figure 3, a kind of concrete structure of moving advertising RACS 301 comprises according to above-mentioned second kind of moving advertising measuring system:
Task data memory module 3011 is used for the stores advertisements task data;
Valid data memory module 3012 is used to store effective advertisement measurement data
Advertisement tasks issues module 3013; Be used for generating the advertisement tasks data and be saved in task data memory module 3011, generation ad distribution task indication information and the moving advertising that indication in ad distribution task indication information and the ad distribution task is issued send to mobile service RACS 302;
Measurement data receiver module 3014 is used to receive the advertisement measurement data that mobile service RACS 302 returns;
Measurement data is checked module 3015; Be used for advertisement tasks data according to 3011 storages of advertisement tasks data memory module; Check out in the advertisement measurement data advertisement measurement data with the advertisement tasks Data Matching, and the advertisement measurement data of output and advertisement tasks Data Matching;
Measurement data filtering module 3016 and advertisement swindle determination module 3017; Measurement data filtering module 3016 be used to receive measurement data check module 3015 output with the advertisement measurement data advertisement tasks Data Matching; And the data that receive are sent to advertisement swindle determination module 3017; The historical advertising feedback information record data that advertisement swindle determination module 3017 has been preserved according to valid data memory module 3012; The advertising feedback information record data that comprise in the advertisement measurement data are prevented the swindle judgement; Measurement data filtering module 3016 is according to the result of determination of advertisement swindle determination module 3017, will with the advertisement measurement data of advertisement tasks Data Matching in, the advertisement measurement data of being passed through by 3017 judgements of advertisement swindle determination module stores in the valid data memory module 3012 as effective advertisement measurement data.Wherein: the advertisement measurement data that the judgement of advertisement swindle determination module is passed through comprises two types; Wherein one type is the advertisement measurement data that does not comprise advertising feedback information record data; Another kind of is to comprise advertising feedback information record data, but the advertising feedback information record data that comprise obtain according to non-advertisement swindle feedback information.
A kind of concrete structure of mobile service RACS 302 can comprise:
Advertisement tasks receiver module 3021 is used to receive moving advertising and ad distribution task indication information;
Advertisement tasks processing module 3022 is used for receiving moving advertising and the ad distribution task indication information that advertisement tasks receiver module 3021 sends, and when receiving user's advertising feedback information, triggers the moving advertising incident;
Advertised event monitoring modular 3023 is used to monitor the moving advertising incident that advertisement tasks processing module 3022 triggers, and obtains moving advertising event information and output;
Second kind of moving advertising measuring system that the embodiment of the invention provides except that obtaining the advertisement measurement data in real time and simplifying the advertisement surveying work, can also prevent user's advertisement fraud.Concrete; The advertisement measurement data that measurement data filtering module 3016 is checked module 3015 outputs with measurement data passes to advertisement swindle determination module 3017; Advertisement swindle determination module 3017 visit valid data memory modules 3012; Extract and the relevant historical advertising feedback information record data of generation ad distribution task; And compare analysis according to relevant advertising feedback information record data; Judge whether the advertising feedback information record data corresponding advertisement incident that receives is suspicious or illegal, and judged result returned to measurement data filtering module 3016 that measurement data filtering module 3016 is according to the result of determination of advertisement swindle determination module 3017; Will with the advertisement measurement data of advertisement tasks Data Matching in, do not comprise advertising feedback information record data advertisement measurement data, or the advertisement measurement data that comprises the advertising feedback information record data that obtain according to non-advertisement swindle feedback information store in the valid data memory module 3012 as effective advertisement measurement data.
For example; If advertisement swindle determination module 3017 according to certain user to certain advertising feedback information; Through inquiry valid data memory module 3012, find the feedback record of wherein existing this user to this advertisement, then advertisement swindle determination module 3017 will be regarded as this incident suspicious or illegal event.And for example; If advertisement swindle determination module 3017 is according to the feedback information of certain user to certain advertisement; Through inquiry valid data memory module 3012, do not find the receiving record of this user to this advertisement, then advertisement swindle determination module 3017 will be regarded as this incident suspicious or illegal event; Because only after receiving advertisement, the user just might feed back advertisement.Those skilled in the art can set anti-swindle decision principle as required flexibly, are elaborated no longer one by one here.
The embodiment of the invention also provides first kind of moving advertising RACS, comprises that task data memory module 2011 shown in Figure 2, valid data memory module 2012, advertisement tasks issue module 2013, measurement data receiver module 2014 and measurement data and check module 2015.
And second kind of moving advertising RACS, comprise that task data memory module 3011 shown in Figure 3, valid data memory module 3012, advertisement tasks issue module 3013, measurement data receiver module 3014 and measurement data and check module 3015 and measurement data filtering module 3016 and advertisement swindle determination module 3017.
The embodiment of the invention also provides a kind of mobile service RACS, and structure comprises referring to Fig. 2 or shown in Figure 3:
The advertisement tasks receiver module is used to receive moving advertising and ad distribution task indication information;
The advertisement tasks processing module is used for receiving moving advertising and the ad distribution task indication information that the advertisement tasks receiver module sends, and perhaps when receiving user's advertising feedback information, triggers the moving advertising incident;
The advertised event monitoring modular is used to monitor the moving advertising incident that the advertisement tasks processing module triggers, and obtains moving advertising event information and output;
The advertisement measurement module is used to receive the advertised event information that the advertised event monitoring modular is exported, according to advertised event information acquisition advertisement measurement data, and the feedback of advertisement measurement data.
Wherein, still referring to Fig. 2 or shown in Figure 3, the advertisement measurement module can specifically comprise:
Advertised event message pick-up submodule is used for from advertised event monitoring modular moving advertising event information;
Advertisement measurement data statistics submodule is used for obtaining the advertisement measurement data according to the moving advertising event information;
The metadata cache submodule is used for the advertisement measurement data that buffer memory advertisement measurement data statistics submodule obtains;
The advertisement measurement data is sent submodule, is used for when the report condition of setting satisfies, obtaining the advertisement measurement data and sending to the moving advertising RACS from the metadata cache submodule.
First kind of moving advertising method of measurement as shown in Figure 4, that the embodiment of the invention provides comprises the steps:
Step S401, moving advertising RACS generate advertisement tasks data and ad distribution task indication information, and the moving advertising of indication issue in ad distribution task indication information and the ad distribution task is sent to the mobile service RACS;
Moving advertising and ad distribution task indication information that step S402, mobile service RACS send according to the moving advertising RACS; Trigger the moving advertising incident; And obtain the advertisement measurement data, and the ad distribution data are returned to the moving advertising RACS according to the moving advertising incident;
Step S403, moving advertising RACS receive the advertisement measurement data that the mobile service RACS returns, and according to advertisement measurement data and advertisement tasks data, confirm the effective advertisement measurement data in the advertisement measurement data.
Further, in step S402, the mobile service RACS triggers the moving advertising incident when also basis receives advertising feedback information, also comprises the advertising feedback information record data according to the advertising feedback information acquisition in the advertisement measurement data; And
In step S403; The moving advertising RACS is also according to the historical advertising feedback information record data that received before; Advertising feedback information record data in the advertisement measurement data are prevented the swindle judgement, and effective advertisement measurement data of confirming is for passing through the anti-data of judging of swindling.
In the moving advertising measuring system that the embodiment of the invention provides; The mobile service RACS obtains the advertisement measurement data in real time in the ad distribution process; And can report the moving advertising RACS according to report condition; The moving advertising RACS can be according to the invalid advertisement measurement data of advertisement tasks data automatic fitration, thereby has realized the real-time measurement of advertisement and simplified the advertisement surveying work.Further can also trigger advertised event with real time record advertising feedback information record data according to field feedback; And according to the historical advertising feedback information record data that received before; Advertising feedback information record data in the advertisement measurement data are prevented the swindle judgement, thereby further improved the accuracy rate of advertisement measurement data.
Obviously, those skilled in the art can carry out various changes and modification to the embodiment of the invention and not break away from the spirit and scope of the present invention.Like this, belong within the scope of claim of the present invention and equivalent technologies thereof if of the present invention these are revised with modification, then the present invention also is intended to comprise these changes and modification interior.
Claims (12)
1. a moving advertising measuring system is characterized in that, comprising:
The moving advertising RACS; Be used to generate advertisement tasks data and ad distribution task indication information; Send the moving advertising of indication issue in ad distribution task indication information and the ad distribution task; And receive the advertisement measurement data of returning, and, confirm the effective advertisement measurement data in the said advertisement measurement data according to said advertisement measurement data and advertisement tasks data;
The mobile service RACS is used for the moving advertising incident according to the moving advertising and the triggering of ad distribution task indication information of said moving advertising RACS transmission, obtains the advertisement measurement data and also returns to the moving advertising RACS.
2. the system of claim 1 is characterized in that, said moving advertising RACS specifically comprises:
The task data memory module is used to store said advertisement tasks data;
The valid data memory module is used to store said effective advertisement measurement data;
Advertisement tasks issues module; Be used for generating the advertisement tasks data and be saved in said task data memory module, generate said ad distribution task indication information and the moving advertising of indication issue in said ad distribution task indication information and the ad distribution task is sent to the mobile service RACS;
The measurement data receiver module is used to receive the advertisement measurement data that said mobile service RACS returns;
The verification of data module; Be used for the advertisement tasks data of storing according to said task data memory module; Check out in the said advertisement measurement data advertisement measurement data with the advertisement tasks Data Matching, and said advertisement measurement data with the advertisement tasks Data Matching is stored in the valid data memory module as effective advertisement measurement data.
3. according to claim 1 or claim 2 system is characterized in that said mobile service RACS specifically comprises:
The advertisement tasks receiver module is used to receive said moving advertising and ad distribution task indication information;
The advertisement tasks processing module is used for moving advertising and ad distribution task indication information according to said advertisement tasks receiver module reception, triggers the moving advertising incident;
The advertised event monitoring modular is used to monitor the moving advertising incident that said advertisement tasks processing module triggers, and obtains said moving advertising event information and output;
The advertisement measurement module is used to receive the advertised event information that said advertised event monitoring modular is exported, and according to said advertised event information acquisition advertisement measurement data, and feeds back said advertisement measurement data.
4. the system of claim 1; It is characterized in that; Said mobile service RACS also is used for when receiving advertising feedback information, triggering the moving advertising incident, also comprises the advertising feedback information record data according to the advertising feedback information acquisition in the said advertisement measurement data; And
Said moving advertising RACS also is used for according to the historical advertising feedback information record data that received before; Advertising feedback information record data in the advertisement measurement data are prevented the swindle judgement, and effective advertisement measurement data of confirming is for passing through the anti-data of judging of swindling.
5. system as claimed in claim 4 is characterized in that, said moving advertising RACS specifically comprises:
The task data memory module is used to store said advertisement tasks data;
The valid data memory module is used to store said effective advertisement measurement data;
Advertisement tasks issues module; Be used for generating the advertisement tasks data and be saved in said task data memory module, generate said ad distribution task indication information and the moving advertising of indication issue in said ad distribution task indication information and the ad distribution task is sent to the mobile service RACS;
The measurement data receiver module is used to receive the advertisement measurement data that said mobile service RACS returns;
The verification of data module is used for the advertisement tasks data of storing according to said task data memory module, checks out in the said advertisement measurement data advertisement measurement data with the advertisement tasks Data Matching, and the advertisement measurement data of output and advertisement tasks Data Matching;
Measurement data filtering module and advertisement swindle determination module; Said measurement data filtering module be used to receive said verification of data module output with the advertisement measurement data advertisement tasks Data Matching; And the data that receive are sent to advertisement swindle determination module; The historical advertising feedback information record data that said advertisement swindle determination module has been preserved according to the valid data memory module; The advertising feedback information record data that comprise in the said advertisement measurement data are prevented the swindle judgement; Said measurement data filtering module is according to the result of determination of advertisement swindle determination module, and in the advertisement measurement data with said and advertisement tasks Data Matching, the advertisement measurement data of being passed through by the judgement of said advertisement swindle determination module stores in the valid data memory module as effective advertisement measurement data.
6. like claim 4 or 5 described systems, it is characterized in that said mobile service RACS specifically comprises:
The advertisement tasks receiver module is used to receive said moving advertising and ad distribution task indication information;
The advertisement tasks processing module is used for receiving moving advertising and the ad distribution task indication information that said advertisement tasks receiver module sends, and when receiving user's advertising feedback information, triggers the moving advertising incident;
The advertised event monitoring modular is used to monitor the moving advertising incident that said advertisement tasks processing module triggers, and obtains said moving advertising event information and output;
The advertisement measurement module is used to receive the advertised event information that said advertised event monitoring modular is exported, and according to said advertised event information acquisition advertisement measurement data, and feeds back said advertisement measurement data.
7. a moving advertising RACS is characterized in that, comprising:
The task data memory module is used for the stores advertisements task data;
The valid data memory module is used to store effective advertisement measurement data;
Advertisement tasks issues module; Be used for generating the advertisement tasks data and be saved in said task data memory module, generation ad distribution task indication information and the moving advertising that indication in said ad distribution task indication information and the ad distribution task is issued send to the mobile service RACS;
The measurement data receiver module is used to receive the advertisement measurement data that said mobile service RACS returns;
The verification of data module; Be used for the advertisement tasks data of storing according to said task data memory module; Check out in the said advertisement measurement data advertisement measurement data with the advertisement tasks Data Matching, and said advertisement measurement data with the advertisement tasks Data Matching is stored in the valid data memory module as effective advertisement measurement data.
8. a moving advertising RACS is characterized in that, comprising:
The task data memory module is used for the stores advertisements task data;
The valid data memory module is used to store effective advertisement measurement data;
Advertisement tasks issues module; Be used for generating the advertisement tasks data and be saved in said task data memory module, generation ad distribution task indication information and the moving advertising that indication in said ad distribution task indication information and the ad distribution task is issued send to the mobile service RACS;
The measurement data receiver module is used to receive the advertisement measurement data that said mobile service RACS returns;
The verification of data module is used for the advertisement tasks data of storing according to said task data memory module, checks out in the said advertisement measurement data advertisement measurement data with the advertisement tasks Data Matching, and the advertisement measurement data of output and advertisement tasks Data Matching;
Measurement data filtering module and advertisement swindle determination module; Said measurement data filtering module be used to receive said verification of data module output with the advertisement measurement data advertisement tasks Data Matching; And the data that receive are sent to advertisement swindle determination module; The historical advertising feedback information record data that said advertisement swindle determination module has been preserved according to the valid data memory module; The advertising feedback information record data that comprise in the said advertisement measurement data are prevented the swindle judgement; Said measurement data filtering module is according to the result of determination of advertisement swindle determination module, and in the advertisement measurement data with said and advertisement tasks Data Matching, the advertisement measurement data of being passed through by the judgement of said advertisement swindle determination module stores in the valid data memory module as effective advertisement measurement data.
9. a mobile service RACS is characterized in that, comprising:
The advertisement tasks receiver module is used to receive moving advertising and ad distribution task indication information;
The advertisement tasks processing module is used for receiving moving advertising and the ad distribution task indication information that said advertisement tasks receiver module sends, and perhaps when receiving user's advertising feedback information, triggers the moving advertising incident;
The advertised event monitoring modular is used to monitor the moving advertising incident that said advertisement tasks processing module triggers, and obtains said moving advertising event information and output;
The advertisement measurement module is used to receive the advertised event information that said advertised event monitoring modular is exported, and according to said advertised event information acquisition advertisement measurement data, and feeds back said advertisement measurement data.
10. mobile service RACS as claimed in claim 9 is characterized in that, said advertisement measurement module specifically comprises:
Advertised event message pick-up submodule is used for from said advertised event monitoring modular moving advertising event information;
Advertisement measurement data statistics submodule is used for obtaining the advertisement measurement data according to said moving advertising event information;
The metadata cache submodule is used for the advertisement measurement data that the said advertisement measurement data statistics of buffer memory submodule obtains;
The advertisement measurement data is sent submodule, is used for when the report condition of setting satisfies, obtaining the advertisement measurement data and sending to the moving advertising RACS from said metadata cache submodule.
11. a moving advertising method of measurement is characterized in that, comprising:
The moving advertising RACS generates advertisement tasks data and ad distribution task indication information, and the moving advertising of indication issue in said ad distribution task indication information and the ad distribution task is sent to the mobile service RACS;
Moving advertising and ad distribution task indication information that the mobile service RACS sends according to the moving advertising RACS; Trigger the moving advertising incident; And obtain the advertisement measurement data, and the ad distribution data are returned to the moving advertising RACS according to the moving advertising incident;
The moving advertising RACS receives the advertisement measurement data that the mobile service RACS returns, and according to said advertisement measurement data and advertisement tasks data, confirms the effective advertisement measurement data in the said advertisement measurement data.
12. method as claimed in claim 11; It is characterized in that; Said mobile service RACS triggers the moving advertising incident when also basis receives advertising feedback information, also comprises the advertising feedback information record data according to the advertising feedback information acquisition in the said advertisement measurement data; And
Said moving advertising RACS is also according to the historical advertising feedback information record data that received before; Advertising feedback information record data in the advertisement measurement data are prevented the swindle judgement, and effective advertisement measurement data of confirming is for passing through the anti-data of judging of swindling.
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| CN101047970A (en) * | 2006-03-29 | 2007-10-03 | 北京三星通信技术研究有限公司 | Channel quality report method and equipment for quick cell selection |
| CN101217753A (en) * | 2007-01-05 | 2008-07-09 | 华为技术有限公司 | A method, device and system for the measurement of devices of controlled users |
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| CN101047970A (en) * | 2006-03-29 | 2007-10-03 | 北京三星通信技术研究有限公司 | Channel quality report method and equipment for quick cell selection |
| CN101217753A (en) * | 2007-01-05 | 2008-07-09 | 华为技术有限公司 | A method, device and system for the measurement of devices of controlled users |
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Effective date of registration: 20170109 Address after: Kolding road high tech Zone of Suzhou City, Jiangsu Province, No. 78 215163 Patentee after: CHINA MOBILE (SUZHOU) SOFTWARE TECHNOLOGY CO., LTD. Patentee after: China Mobile Communications Co., Ltd. Patentee after: China Mobile Communications Corp. Address before: 100032 Beijing Finance Street, No. 29, Xicheng District Patentee before: China Mobile Communications Corp. |