CN101626627A - Return access control subsystem, group sending system, group sending method and return access control method - Google Patents
Return access control subsystem, group sending system, group sending method and return access control method Download PDFInfo
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Abstract
The invention discloses a return access control subsystem, a group sending system, a group sending method and a return access control method. The subsystem comprises an acquisition module, a storage module and a return access statistical module, wherein the acquisition module is used for acquiring information related to a group sending task and acquiring user return access information of the group sending task, wherein the information related to the group sending task comprises information of a mapping address corresponding to a practical address of the group sending task; the storage module is used for storing the related information of the group sending task, a corresponding relation between the practical address and the mapping address, and the user return access information; and the return access statistical module is used for acquiring the corresponding group sending task according to the mapping address information in the user return access information, and counting the user return access condition of the corresponding group sending task. The embodiment of the invention can realize the return access user counting of the group sending task, and effectively overcome the defect of statistical difficulty for accurately evaluating the group sending task in the prior art.
Description
Technical field
The present invention relates to WAP PUSH technology in the moving communicating field, particularly, relate to a kind of return access control subsystem, group sending system, method for group sending and return access control method.
Background technology
WAP (wireless application protocol) (Wireless Application Protocol, abbreviation WAP) website is as the internet, it is an abundant in content website, and information on services or to push information (WAP PUSH) be a kind of note of special format, can send to the link of a certain website on the subscriber equipment (as mobile phone, PDA) of supporting the WAPPUSH function by note, the user only need read note, opens the link in the note, just can directly visit corresponding WAP site.
At present, carry out a kind of main mode of WAP PUSH mass-sending having become WAP site business marketing at the target customer.The system that utilizes WAP PUSH mass-sending to serve is arranged in the patent application of inquiry, the system and method for realizing the PUSH service based on WAP is also arranged.At present, can realize the return visit statistics rough to WAP PUSH mass-sending task by the WAP business site, this method mainly comprises:
By the user that step 3 filters out, think roughly that promptly the WAP PUSH of this mass-sending task pays a return visit the user, thereby realize the simple statistics of situation that WAP PUSH mass-sending task user is paid a return visit.
In realizing process of the present invention, the inventor finds WAP PUSH mass-sending task of the prior art to pay a return visit statistical method, and there are the following problems at least:
1. by WAP PUSH mass-sending, the WAP business site of being propagated can be known the interior user capture situation of section sometime, but can't accurately know whether propagate the user capture that brings by mass-sending, current WAP PUSH group sending system more can't obtain the user and pay a return visit situation, thereby can't effectively assess marketing effectiveness;
2. present rough return visit statistical method thinks that the interior all-access of section is mass-sended the WAP address and belonged to the user who mass-sends in the potential user group sometime, all are return visit users that WAP PUSH mass-sending brings, there is very big careless omission in present statistical method: add up which on the one hand time period and the most effectively can't define, some other reason also may cause user capture on the other hand, initiatively visit etc. as advertising, user, therefore, can not carry out the user accurately and pay a return visit statistics;
3. present return visit statistical can't realize target customers contain common factor, to same WAP services addresses, the branch task under the concurrent implementation status of a plurality of WAP PUSH mass-sending tasks is paid a return visit statistics.
Summary of the invention
The objective of the invention is to pay a return visit statistics, whether can't know the defective of the user capture that brings by mass-sending at can't accurately knowing in the WAP PUSH mass-sending task in the prior art, a kind of return access control subsystem, group sending system, method for group sending and return access control method are proposed, to realize paying a return visit situation, carry out the user accurately and pay a return visit statistics by mass-sending task statistics user.
Another object of the present invention is to pay a return visit the defective of statistics at the branch task under the concurrent implementation status of a plurality of WAP PUSH mass-sending tasks that can't realize in the prior art, propose a kind of return access control subsystem, group sending system, method for group sending and return access control method, be implemented in and carry out the user according to different mass-sending tasks under the concurrent implementation status of a plurality of mass-sending tasks and pay a return visit statistics.
For achieving the above object, according to an aspect of the present invention, provide a kind of return access control subsystem.
Return access control subsystem according to the embodiment of the invention, comprise: acquisition module is used to obtain the information relevant with the mass-sending task, wherein, relevant information comprises the mapping address information of the actual address correspondence of mass-sending task, and the user who obtains the mass-sending task pays a return visit information; Memory module, the corresponding relation and the user that are used to store relevant information, actual address and the mapping address of mass-sending task pay a return visit information; Pay a return visit statistical module, be used for the mapping address information according to user's return visit information, obtain corresponding mass-sending task, the user who adds up corresponding mass-sending task pays a return visit situation.
Above-mentioned acquisition module can comprise: interface sub-module, be used for obtaining the information relevant with the mass-sending task from the mass-sending subsystem that sends the mass-sending task, wherein, the mass-sending subsystem is used to set up the actual address of mass-sending task and corresponding mapping address, and sends the mass-sending task that comprises the correspondence mappings address information; Pay a return visit record sub module, be used for when the user of mass-sending task uses corresponding mapping address information to pay a return visit, the user that record is corresponding pays a return visit information.
Above-mentioned acquisition module can also comprise: interface sub-module is used for obtaining the mass-sending mission bit stream from the mass-sending subsystem that sends the mass-sending task; Mapping submodule is used to set up the mapping address of mass-sending task, record mass-sending task, actual address and corresponding mapping address; Pay a return visit record sub module, be used for when the user of mass-sending task uses corresponding mapping address information to pay a return visit, the user that record is corresponding pays a return visit information.
Preferably, above-mentioned return access control subsystem can also comprise: enquiry module is used for when the user of mass-sending task uses corresponding mapping address information to pay a return visit, according to the actual address of mapping address information from memory module inquiry correspondence; The redirect module is used to jump to the actual address of mass-sending task correspondence.
Preferably, above-mentioned return access control subsystem can also comprise: pay a return visit the control time module, control time/time period is paid a return visit in the mass-sending that is used to be provided with one or more mass-sending tasks, according to mass-sending pay a return visit the control time/the corresponding user of time period statistics pays a return visit record.
For achieving the above object, according to another aspect of the present invention, provide a kind of group sending system that comprises above-mentioned return access control subsystem.
Group sending system according to the embodiment of the invention comprises: the mass-sending subsystem, be used to handle the transmission of single or multiple mass-sending tasks, and the mass-sending task comprises the mapping address information of this mass-sending task actual address correspondence; Return access control subsystem is used to handle the actual address of cluster sending business and mass-send the mapping between jump address, the information Control of mapping address, provides mapping address user visit access, and the user who adds up corresponding mass-sending task pays a return visit information.
Wherein, the mass-sending subsystem can comprise: module is set, is used to be provided with single or multiple mass-sending tasks, and the mapping address information of mass-sending task correspondence; The mass-sending task module is used for setting up corresponding mass-sending task according to mapping address, and sends the mass-sending task that comprises the correspondence mappings address information.
For achieving the above object, according to a further aspect of the invention, provide a kind of method for group sending.
Method for group sending according to the embodiment of the invention comprises: the mapping address of the actual address correspondence of default single or multiple mass-sending tasks; Set up corresponding mass-sending task according to mapping address; The mass-sending task that will comprise mapping address information is sent to corresponding user.
Above-mentioned method for group sending can also comprise: record has sent the mass-sending mission bit stream of task, and described mass-sending mission bit stream comprises mass-sending task names, traffic volume, successful quantities received, sends content, the mapping address term of validity and/or mapping address.
For achieving the above object, according to a further aspect of the invention, provide a kind of return access control method.
Return access control method according to the embodiment of the invention comprises: obtain and preservation and the relevant information of single or multiple mass-sending tasks, comprise the mapping address information of the actual address correspondence of mass-sending task; The mapping address information that the user of reception mass-sending task triggers when paying a return visit; Search corresponding mass-sending task according to mapping address information, the user who preserves corresponding mass-sending task pays a return visit record; The user who adds up corresponding mass-sending task pays a return visit situation.
Preferably, above-mentioned return access control method can also comprise: search corresponding actual address according to described mapping address information, and jump to the actual address of mass-sending task correspondence according to lookup result.
Preferably, above-mentioned return access control method can also comprise: control time/time period is paid a return visit in the mass-sending of setting one or more mass-sending tasks, and the user who adds up corresponding mass-sending task according to mass-sending return visit control time/time period pays a return visit situation.
The return access control subsystem of various embodiments of the present invention, group sending system, method for group sending and return access control method, do not rely on the actual address of mass-sending task, as WAP PUSH business site corresponding address, by setting up the mapping address of mass-sending task actual address correspondence, when paying a return visit, the user carries out the address redirect, the user that can preserve corresponding mass-sending task pays a return visit record, realizes the return visit user statistics to the mass-sending task, can effectively solve the defective of accurately assessing mass-sending task statistical difficulty in the prior art.
The return access control subsystem of some embodiments of the invention, group sending system, method for group sending and return access control method, have one or more identical target complex hair family, same mapping addresss in a plurality of mass-sending tasks, under the situation of the concurrent execution of a plurality of mass-sending task, can be in conjunction with mapping address and the out of Memory relevant with the mass-sending task, as mass-send task names etc. and find corresponding mass-sending task, thereby the branch task that is implemented under the concurrent implementation status of a plurality of mass-sending tasks is paid a return visit statistics.
Other features and advantages of the present invention will be set forth in the following description, and, partly from specification, become apparent, perhaps understand by implementing the present invention.Purpose of the present invention and other advantages can realize and obtain by specifically noted structure in the specification of being write, claims and accompanying drawing.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Description of drawings
Accompanying drawing is used to provide further understanding of the present invention, and constitutes the part of specification, is used from explanation the present invention with embodiments of the invention one, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the schematic diagram according to the embodiment of the invention one mass-sending system;
Parsing schematic diagram when Fig. 2 mass-sends task for be applied to WAP PUSH according to embodiment of the invention group sending system;
Fig. 3 is return access control subsystem embodiment one structural representation according to the present invention;
Fig. 4 is return access control subsystem embodiment two structural representations according to the present invention;
Fig. 5 is return access control subsystem embodiment three structural representations according to the present invention;
Fig. 6 is return access control subsystem preferred embodiment structural representation according to the present invention;
Fig. 7 is method for group sending embodiment one flow chart according to the present invention;
Fig. 8 is method for group sending embodiment two flow charts according to the present invention;
Fig. 9 is return access control method embodiment one flow chart according to the present invention;
Figure 10 is return access control method embodiment two flow charts according to the present invention;
Figure 11 is the user data statistics embodiment flow chart of the return access control method according to the present invention.
Embodiment
Below in conjunction with accompanying drawing the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein only is used for description and interpretation the present invention, and be not used in qualification the present invention.
Group sending system embodiment
According to the embodiment of the invention, a kind of group sending system is provided, Fig. 1 is that present embodiment is a WAP PUSH group sending system according to the schematic diagram of the embodiment of the invention one mass-sending system, as shown in Figure 1,
Present embodiment comprises:
Mass-sending subsystem 7 is used to handle the transmission of single or multiple mass-sending tasks, and the mass-sending task comprises the mapping address information of this mass-sending task actual address correspondence;
User's return access control subsystem 9 is used to handle the actual address of cluster sending business and mass-send the mapping between jump address, the information Control of mapping address, provides mapping address user visit access, and the user who adds up corresponding mass-sending task pays a return visit information.
Mass-sending subsystem 7 can link to each other with mobile WAP gateway 5 by special line or the Internet in the present embodiment, below in conjunction with Fig. 1 the group sending system in the present embodiment is illustrated:
Before carrying out WAP PUSH mass-sending, earlier by user's return access control subsystem 9 or mass-sending subsystem 7, create the mapping address of the actual WAP of a mass-sending address correspondence, WAP PUSH mass-sending task is passed through fire compartment wall 6, WAP gateway 5, Short Message Service Gateway/sms center 4, GSM network 3 and GSM base station 2 with mapping address, send to user mobile phone terminal 1, create outside the mapping address of mass-sending task, the term of validity of mapping address can also be set simultaneously, be as actual WAP services addresses:
Http:// wap.monternet.com, the mapping address of establishment is:
Http: // 211.137.34.60/wappush, the term of validity is 2008-01-01 to 2008-01-31.
Also create the term of validity in the present embodiment simultaneously, the user can normally visit in the term of validity of mass-sending task correspondence, when surpassing term of validity user capture, group sending system can be pointed out: " this address invalid, please reference address * * * ", group sending system can be informed user's practical business address herein.
The mapping address of creating the mass-sending task be provided with simultaneously the term of validity can: one, the business marketing time of control mass-sending task; Two, the inlet that avoid As time goes on, group sending system becomes a large amount of WAP business site causes bigger burden to group sending system, and the load that the term of validity can reduce group sending system is set; Three, inform user's actual services address above after the term of validity, be convenient to the user and truly grasp the business site address information, promote user's perception.
Send the mass-sending task by WAP PUSH mass-sending subsystem 7, the WAP address that task sends is the mapping address for this task creation, can write down the mass-sending mission bit stream simultaneously: comprise mass-sending task names, traffic volume, successful quantities received, send content, the mapping address term of validity, WAP mapping address etc.By WAP PUSH transmission flow, arrive user mobile phone terminal.
Receive the targeted customer of WAP PUSH mass-sending task, pay a return visit as the mobile phone terminal among Fig. 11, by the WAP mapping address that WAP gateway 5 triggers in user's return access control subsystem 9, automatically user's accessing page request is redirected to the actual pages address of the professional site 11 of actual WAP by Ethernet 8, the Internet (Internet) 10 according to the mapping relations of storing in the return access control subsystem 9, system.The return visit information of return access control subsystem 9 recording users is as cell-phone number, access time, access map address, mass-sending task, actual address etc.And the information of can paying a return visit according to the user of record is added up accurately to user's return visit of difference mass-sending task.
Be convenience with the aid of pictures, present embodiment is paid a return visit separately picture with descending transmission task and up user, may be up, descending during actual the realization at same path, by same equipment, undertaken by GSM base station 2, GSM network 3, Short Message Service Gateway/sms center 4, WAP gateway, fire compartment wall 6 as uplink and downlink, mass-sending subsystem 7 and return access control subsystem 9 can be integrated on equipment or the device during actual the realization, realize the function of two subsystems, also can be separately positioned on the different equipment, realize up, the descending difference division of labor.
The group sending system of present embodiment, do not rely on the actual address of mass-sending task, by setting up the mapping address of mass-sending task actual address correspondence, when paying a return visit, the user carries out the address redirect, the user that can preserve corresponding mass-sending task pays a return visit record, realization can effectively solve the defective of accurately assessing mass-sending task statistical difficulty in the prior art to the return visit user statistics of mass-sending task.Present embodiment has one or more identical target complex hair family, same mapping addresss in a plurality of mass-sending tasks, under the situation of the concurrent execution of a plurality of mass-sending task, can be in conjunction with mapping address and the out of Memory relevant with the mass-sending task, as mass-send task names, mass-sending content etc. and find corresponding mass-sending task, thereby the branch task that is implemented under the concurrent implementation status of a plurality of mass-sending tasks is paid a return visit statistics.According to service needed, generally can carry out the user and pay a return visit statistics according to the mass-sending task names.
Parsing schematic diagram when Fig. 2 mass-sends task for be applied to WAP PUSH according to embodiment of the invention group sending system, the mass-sending subsystem in the present embodiment and the function of return access control subsystem or realization can no longer be repeated in this description same or similar content at this referring to the related description of Fig. 1 embodiment.As shown in Figure 2, present embodiment is illustrated the accurate statistics how group sending system of the present invention carries out mass-sending task and corresponding task with the form of signaling process.
As shown in Figure 2, by return access control subsystem or mass-sending subsystem, create the mapping address of the actual address correspondence of one or more mass-sending tasks, mass-send subsystem then and send the mass-sending task (S201 in as Fig. 2) that comprises the correspondence mappings address to the mobile phone terminal of correspondence by the WAP gateway server, mobile phone terminal is when receiving this mass-sending task, send and pay a return visit access request (as S203 among Fig. 2), send service request (as S205 among Fig. 2) by the WAP gateway server, trigger the mapping address in the return access control subsystem, return access control subsystem arrives actual WAP business site (as S207 among Fig. 2) with user's access request by network redirection automatically according to the actual address of mapping address correspondence, thereby the response between realization mobile phone terminal and the practical business website is (as S209 among Fig. 2, S211).
As shown in Figure 2, wherein, WAP gateway does not need to know the corresponding relation of mapping address and actual address, does not need WAP gateway is improved, and WAP gateway just carries out protocol conversion between mobile phone terminal and WAP site.Mapping address in the mass-sending task is return access control subsystem corresponding server address, therefore, when the user clicks mapping address in the mass-sending task, WAP gateway just points to the server address of return access control subsystem, realize the turn function of address afterwards by return access control subsystem, the WAP site of guiding user capture reality, the return visit situation of while recording user, and then can carry out accurate user according to different mass-sending tasks and pay a return visit statistics, solve and rely on actual WAP business site in the prior art, the statistics inaccuracy, can't distinguish the user and initiatively visit the technical barrier of still paying a return visit visit.
The return visit information of return access control subsystem recording user, the mass-sending task record by inquiry mass-sending subsystem and user that should task paid a return visit record can be done in real time the return visit statistics of different mass-sending tasks, adds up accurately.
The various embodiments described above do not rely on the WAP business site of being propagated, but have increased group sending system, realize paying a return visit situation by mass-sending task real-time statistics user, can effectively solve the difficult problem of accurate assessment WAP cluster sending business statistics.Owing to add up according to mapping address, do not rely on the practical business website, therefore can distinguish and pay a return visit the user, be the return visit user or the active calling party of mass-sending task; Can also distinguish the concrete mass-sending task of the return visit user correspondence after WAP PUSH mass-sends, be the concurrent execution of a plurality of WAPPUSH mass-sending task, reach same business site is repeatedly carried out the differentiation of paying a return visit the user under the mass-sending situation that the user who mass-sends task pays a return visit accurate statistics.
The various embodiments described above can be passed through group sending system, carry out the return visit situation of real-time statistics inquiry mass-sending task, statistics is applied to WAP PUSH mass-sending recruitment evaluation accurately and reliably, can effectively promote the popularization of WAP business, for the WAP user behavior analysis provides effective support.Said system embodiment of the present invention can also carry out control effective time to the mapping address of mass-sending task, address redirect by mass-sending mapping address and practical business website, be implemented under the prerequisite that does not influence user's perception, the user paid a return visit in mass-sending distinguish with the active calling party.
Return access control subsystem embodiment
According to the embodiment of the invention, provide a kind of return access control subsystem.Fig. 3 is return access control subsystem embodiment one structural representation according to the present invention.As shown in Figure 3, present embodiment comprises:
Acquisition module 32 is used to obtain the information relevant with the mass-sending task, and wherein, relevant information comprises the mapping address information of the actual address correspondence of mass-sending task, and the user who obtains the mass-sending task pays a return visit information;
Memory module 34, the corresponding relation and the user that are used to store relevant information, actual address and the mapping address of mass-sending task pay a return visit information;
Pay a return visit statistical module 36, be used for the mapping address information according to user's return visit information, obtain corresponding mass-sending task, the user who adds up corresponding mass-sending task pays a return visit situation.
Obtain the information relevant by acquisition module 32 in the present embodiment with the mass-sending task, as mapping address information, mass-sending mission bit stream (comprise mass-sending task names, traffic volume, successful quantities received, send content, the mapping address term of validity, WAP mapping address etc.), and user's return visit record, and be kept in 34 of the moulds of storage, pay a return visit statistics by paying a return visit statistical module 36 at last.
Present embodiment is that a kind of of return access control subsystem internal structure exemplifies among Fig. 1 and Fig. 2, to realize the correlation function among Fig. 1, Fig. 2 embodiment, because adopting mapping address adds up, therefore do not rely on the practical business address, can add up accurately, specifically can be referring to the related description among Fig. 1 and Fig. 2 embodiment.
Fig. 4 is return access control subsystem embodiment two structural representations according to the present invention.Fig. 4 embodiment being for to a kind of the exemplifying of acquisition module 32 internal structures, and other memory modules 34, to pay a return visit statistical module 36 identical with Fig. 3 embodiment or similar, and as shown in Figure 4, acquisition module 32 comprises in the present embodiment:
Interface sub-module 322, be used for obtaining the information relevant with the mass-sending task from the mass-sending subsystem that sends the mass-sending task, wherein, the mass-sending subsystem is used to set up the actual address of mass-sending task and corresponding mapping address, and sends the mass-sending task that comprises the correspondence mappings address information;
Pay a return visit record sub module 324, be used for when the user of mass-sending task uses corresponding mapping address information to pay a return visit, the user that record is corresponding pays a return visit information.
Interface sub-module 322 links to each other with the mass-sending subsystem in the present embodiment, return access control subsystem in the present embodiment is not set up the mapping address of mass-sending task, but set up by the mass-sending subsystem, and from mass-sending the mapping address that subsystem obtains establishment, the mass-sending mission bit streams relevant with the mass-sending task that has sent etc. also are kept at memory module 34, these information all obtain from the mass-sending subsystem, pay a return visit record sub module 34 and be the information of recording user when visiting this return access control subsystem, and be kept in the memory module 34, thereby add up the user access information of mass-sending tasks by memory module 34.At this moment, the mass-sending subsystem comprises module is set, and is used to be provided with single or multiple mass-sending tasks, and the mapping address information of mass-sending task correspondence; The mass-sending task module is used for setting up corresponding mass-sending task according to mapping address, and sends the mass-sending task that comprises the correspondence mappings address information.
Fig. 5 is return access control subsystem embodiment three structural representations according to the present invention.Present embodiment also is a kind of the exemplifying to acquisition module 32 internal structures, and other memory modules 34, to pay a return visit statistical module 36 identical with Fig. 3 embodiment or similar, and Fig. 5 embodiment is different with Fig. 4, and as shown in Figure 5, acquisition module 32 comprises in the present embodiment:
Interface sub-module 326 is used for obtaining mass-sending mission bit stream (mass-sending task names, traffic volume, successful quantities received, transmission content, the mapping address term of validity, WAP mapping address etc.) from the mass-sending subsystem that sends the mass-sending task;
Mapping submodule 328 is used to set up the mapping address of mass-sending task, record mass-sending task (comprise the mass-sending task names, send content, the mapping address term of validity, WAP mapping address, targeted customer etc.), actual address and corresponding mapping address;
Pay a return visit record sub module 324, be used for when the user of mass-sending task uses corresponding mapping address information to pay a return visit, the user that record is corresponding pays a return visit information.
Present embodiment also comprises: pay a return visit control time module 44, control time/time period is paid a return visit in the mass-sending that is used to be provided with one or more mass-sending tasks, according to the mass-sending that is provided with pay a return visit the control time/the corresponding user of time period statistics pays a return visit record.
Interface sub-module 322 links to each other with the mass-sending subsystem in the present embodiment, return access control subsystem in the present embodiment need be set up mapping address, the mass-sending task of mass-sending task by mapping submodule 328, rather than by the foundation of mass-sending subsystem, just obtain the mass-sending mission bit stream relevant with the mass-sending task that has sent from the mass-sending subsystem, and be kept at memory module 34, pay a return visit record sub module 324 and be the information of recording user when visiting this return access control subsystem, and be kept in the memory module 34, thereby add up the user access information of mass-sending tasks by memory module 34.Present embodiment also is provided with pays a return visit control time module 44, when paying a return visit status inquiry, can set mass-sending task and other relevant parameter (as, mass-sending task names, content, time, time period etc.), also can select a certain return visit control time/time period, total user of one or more mass-sending tasks pays a return visit record in this time/time period of inquiry from memory module 34, is committed to pay a return visit statistical module 36.
Fig. 6 is return access control subsystem preferred embodiment structural representation according to the present invention.As shown in Figure 6, present embodiment also comprises:
Enquiry module 38 is used for when the user of mass-sending task uses corresponding mapping address information to pay a return visit, according to the actual address of mapping address information from memory module 34 inquiry correspondences;
Redirect module 40 is used to jump to the actual address of mass-sending task correspondence;
Output module 42 is used to show that the user of output mass-sending task correspondence pays a return visit statistics.
Acquisition module in the present embodiment comprises: mapping submodule, interface sub-module, return visit record sub module 324, the acquisition module of present embodiment also can be as Fig. 4 embodiment, include only interface sub-module and pay a return visit record sub module 324, the function of physical interface submodule can be referring to the related description of acquisition module among Fig. 4 and Fig. 5 according to having or not mapping submodule and difference.
Present embodiment can realize that WAP PUSH mass-sending statistics describes for example by return access control subsystem:
Mapping submodule is created mass-sending duty mapping address and is write down mass-sending task, actual address and mapping address information; Memory module 34, Storage Mapping information, mass-sending information and return visit information; Interface sub-module is obtained the mass-sending mission bit stream data that WAP PUSH mass-sends subsystem; Pay a return visit record sub module 324, when the user of mass-sending task used corresponding mapping address information to pay a return visit, the user that record is corresponding paid a return visit information, and is kept at memory module 34; Enquiry module 38 is searched the actual address of mapping address correspondence by memory module 34; Redirect module 40, mapping address jump to actual WAP website; Pay a return visit control time module 44, control time/time period is paid a return visit in the mass-sending that one or more mass-sending tasks are set; Pay a return visit statistical module 36, user according to mass-sending task in the memory module and the different mass-sending tasks of user access information statistical query pays a return visit information, paying a return visit statistical module 36 can deposit statistics in the database in the memory module 34 on the one hand, on the other hand can be when the keeper waits inquiry according to the different condition of selecting, the user who goes out to mass-send mission bit stream and correspondence from database lookup pays a return visit situation, and by output module 42, show the output Query Result, facilitate consultation, read corresponding statistics.
Pay a return visit record sub module 324 in the present embodiment and also can be integrated in the module, be used to search the return visit information of actual address and recording user, the part shown in frame of broken lines among Fig. 6 with enquiry module 38.
Above-mentioned each return access control subsystem embodiment gives an example from the specific implementation aspect to accurate return visit statistics how to mass-send task, but those skilled in the art should understand, for realizing function corresponding, return access control subsystem can have multiple implementation, the foregoing description does not constitute the restriction to return access control subsystem of the present invention, above-mentioned each return access control subsystem can be separately set in the network in a certain the equipment, also can be integrated in the return visit statistics of finishing in the equipment after mass-sending and the mass-sending jointly with the mass-sending subsystem.
Method for group sending embodiment
According to the embodiment of the invention, provide a kind of method for group sending.Fig. 7 is method for group sending embodiment one flow chart according to the present invention.As shown in Figure 7, present embodiment comprises:
Step S702: the mapping address of the actual address correspondence of default single or multiple mass-sending tasks exemplifies as the mapping address among Fig. 1 embodiment;
Step S704: set up corresponding mass-sending task according to mapping address;
Step S706: the mass-sending task that will comprise mapping address information is sent to corresponding user.
The method for group sending of present embodiment, do not rely on the actual address of mass-sending task, by setting up the mapping address of mass-sending task actual address correspondence, and transmission comprises the mass-sending task of mapping address, the user's return visit information of address redirect and record, statistics mass-sending task correspondence of carrying out when paying a return visit for subsequent user is made useful place mat, thereby realize follow-up accurate return visit statistics, can effectively solve the defective of accurately assessing mass-sending task statistical difficulty in the prior art the mass-sending task.
Fig. 8 is method for group sending embodiment two flow charts according to the present invention.As shown in Figure 8, present embodiment comprises:
Step S802: formulate WAP PUSH mass-sending task, as the targeted customer of mass-sending task names, transmission, task definition etc.;
Step S804: dispose or set up the WAP mapping address of mass-sending task correspondence, set up by mass-sending subsystem or return access control subsystem:
If the mass-sending subsystem is set up, then mass-send the corresponding mass-sending task of mapping address configuration that subsystem can directly utilize foundation, and transmission mass-sending task, after sending the mass-sending task, information that will be relevant with the mass-sending task (corresponding relation of actual address and mapping address, send the mass-sending mission bit stream of task) is sent to return access control subsystem;
If return access control subsystem is set up, then mass-send subsystem and can obtain mapping address from paying a return visit the control subsystem, the mass-sending task that configuration is corresponding, and transmission mass-sending task, after sending the mass-sending task, the mass-sending mission bit stream (mass-sending task names, traffic volume, successful quantities received, transmission content, the mapping address term of validity and/or mapping address etc.) that has sent is sent to return access control subsystem, carries out follow-up statistics;
Step S806: mapping address information deposits database in, when depositing database in, can adopt the form storage of mapping relations table;
Step S810: set up WAP PUSH mass-sending task according to mapping address;
Step S812: send the mass-sending task to corresponding targeted customer, the mission bit stream of record mass-sending simultaneously.
Present embodiment is the further refinement to Fig. 7, can understand in conjunction with Fig. 1-Fig. 2 group sending system embodiment is convenient, and the mass-sending subsystem that can pass through among Fig. 1-Fig. 2 embodiment is realized function corresponding, specifically repeats no more.
Return access control method embodiment
According to the embodiment of the invention, provide a kind of return access control method.Fig. 9 is return access control method embodiment one flow chart according to the present invention.As shown in Figure 9, present embodiment comprises:
Step S902: obtain and preservation and the relevant information of single or multiple mass-sending tasks, described relevant information comprises the mapping address information of the actual address correspondence of mass-sending task;
Step S904: the mapping address information that the user of reception mass-sending task triggers when paying a return visit;
Step S906: search corresponding mass-sending task according to described mapping address information, the user who preserves corresponding mass-sending task pays a return visit record;
Step S908: the user who adds up corresponding mass-sending task pays a return visit situation.
Present embodiment can contrast the convenient understanding of return access control subsystem of Fig. 3-Fig. 6, obtain the relevant information of mass-sending task (mapping relations of actual address and mapping address, mass-sending task names, content, the term of validity etc.) and receive the access request (comprising mapping address information) that the user pays a return visit triggering, according to receiving access request, search, jump to actual address, preserve the user to mass-sending the return visit record of task, carry out the statistics that the user pays a return visit information according to the mass-sending task at last.
Figure 10 is return access control method embodiment two flow charts according to the present invention.The further refinement of present embodiment, as shown in figure 10, present embodiment comprises:
Step S102: the targeted customer receives WAP PUSH mass-sending task note;
Step S104: the targeted customer opens WAP by note and connects;
Step S106: through WAP gateway; WAP gateway is to carry out protocol conversion between targeted customer's mobile phone terminal and WAP site;
Mapping address can be for the server address as the return access control subsystem among Fig. 1-Fig. 6, and when the targeted customer clicked mapping address, WAP gateway just pointed to the server address of return access control subsystem;
Step S108: trigger mapping address (entering return access control subsystem);
Step S110: search the mass-sending task and the actual address of mapping address correspondence, simultaneously execution in step S118;
Step S112: jump to actual WAP business site;
Step S114: pass through WAP gateway once more;
Step S116: the service request of returning the user;
Step S118: when the actual address that finds the mass-sending task is carried out redirect, the user profile of real time record return visit simultaneously;
Step S120: control time/time period is paid a return visit in the mass-sending of setting one or more mass-sending tasks;
Step S122: the user that statistics mass-sending task is paid a return visit control time/time period in mass-sending pays a return visit situation.
Figure 11 is the user data statistics embodiment flow chart of the return access control method according to the present invention.As shown in figure 11, when paying a return visit status inquiry, can be provided with mass-sending task and other relevant parameter (as, mass-sending task names, content, time, time period etc.), also can select a certain return visit control time section, the total user who inquires about one or more mass-sending tasks in this time period pays a return visit record, be committed to return access control subsystem, return access control subsystem can be according to the different condition of selecting, the user who finds out mass-sending mission bit stream and correspondence pays a return visit situation, and the output Query Result, facilitate consultation.
In sum, the above-mentioned one or more group sending systems of the present invention, return access control subsystem, method for group sending, return access control method embodiment can carry out the return visit situation of real-time statistics inquiry WAP PUSH mass-sending task, statistics accurately and reliably, can be widely used in the assessment of WAP PUSH mass-sending mission effectiveness, can effectively promote the marketing of WAP business to promote, provide effective support for the WAP user behavior analysis simultaneously.
The various embodiments described above are carried out the address redirect by setting up mass-sending duty mapping address when the user pays a return visit, realized WAP PUSH mass-sending task return visit user is added up, and the foregoing description proves feasible through experiment, simulation, use, have following advantage:
A. realized not relying on the WAP business site of being propagated and to have realized that the user pays a return visit statistics;
B. pass through the address redirect of mass-sending mapping address and practical business website, be implemented under the prerequisite that does not influence user's perception, the user is paid a return visit in mass-sending distinguish with the active calling party;
C. pay a return visit the real time record of information by mass-sending task and the corresponding and user of mapping address, realization is repeatedly carried out the differentiation that the user is paid a return visit in mass-sending to a plurality of WAP PUSH mass-sending concurrent execution of task and same propaganda business site, and same user pays a return visit the differentiation of the corresponding different mass-sending tasks of different propaganda business site;
D. realized that WAP PUSH mass-sending task user pays a return visit the real-time statistics of data, accurately adds up, and has realized the independent statistics of concurrent many WAP PUSH mass-sending task return visit data;
E. set up the mapping address of the actual WAP business site of WAP PUSH mass-sending propaganda,, realize that the user of WAP PUSH mass-sending task pays a return visit track record by the visit of user to mapping address;
F. the mapping address to the mass-sending task carries out control effective time.
One of ordinary skill in the art will appreciate that: all or part of step that realizes said method embodiment can be finished by the relevant hardware of program command, aforesaid program can be stored in the computer read/write memory medium, this program is carried out the step that comprises said method embodiment when carrying out; And aforesaid storage medium comprises: various media that can be program code stored such as ROM, RAM, magnetic disc, server, terminal, unit or CD.
It should be noted that at last: the above only is the preferred embodiments of the present invention, be not limited to the present invention, although the present invention is had been described in detail with reference to previous embodiment, for a person skilled in the art, it still can be made amendment to the technical scheme that aforementioned each embodiment put down in writing, and perhaps part technical characterictic wherein is equal to replacement.Within the spirit and principles in the present invention all, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (17)
1. a return access control subsystem relates to WAP PUSH mass-sending task, it is characterized in that, comprising:
Acquisition module is used to obtain the information relevant with the mass-sending task, and wherein, described relevant information comprises the mapping address information of the actual address correspondence of described mass-sending task, and the user who obtains the mass-sending task pays a return visit information;
Memory module, the corresponding relation and the user that are used to store relevant information, actual address and the mapping address of mass-sending task pay a return visit information;
Pay a return visit statistical module, be used for the mapping address information according to user's return visit information, obtain corresponding mass-sending task, the user who adds up corresponding mass-sending task pays a return visit situation.
2. subsystem according to claim 1 is characterized in that, described acquisition module comprises:
Interface sub-module, be used for obtaining the information relevant with the mass-sending task from the mass-sending subsystem that sends the mass-sending task, wherein, described mass-sending subsystem is used to set up the actual address of mass-sending task and corresponding mapping address, and sends the mass-sending task that comprises the correspondence mappings address information;
Pay a return visit record sub module, be used for when the user of mass-sending task uses corresponding mapping address information to pay a return visit, the user that record is corresponding pays a return visit information.
3. subsystem according to claim 1 is characterized in that, described acquisition module comprises:
Interface sub-module is used for obtaining the mass-sending mission bit stream from the mass-sending subsystem that sends the mass-sending task;
Mapping submodule is used to set up the mapping address of mass-sending task, record mass-sending task, actual address and corresponding mapping address;
Pay a return visit record sub module, be used for when the user of mass-sending task uses corresponding mapping address information to pay a return visit, the user that record is corresponding pays a return visit information.
4. according to each described subsystem among the claim 1-3, it is characterized in that, also comprise:
Enquiry module is used for when the user of mass-sending task uses corresponding mapping address information to pay a return visit, according to the actual address of mapping address information from described memory module inquiry correspondence;
The redirect module is used to jump to the actual address of mass-sending task correspondence.
5. subsystem according to claim 4 is characterized in that, also comprises:
Output module is used to show that the user of output mass-sending task correspondence pays a return visit statistics.
6. subsystem according to claim 4 is characterized in that, also comprises:
Pay a return visit the control time module, control time/time period is paid a return visit in the mass-sending that is used to be provided with one or more mass-sending tasks, according to described mass-sending pay a return visit the control time/the corresponding user of time period statistics pays a return visit record.
7. a group sending system that comprises each return access control subsystem among the aforesaid right requirement 1-6 is characterized in that, comprising:
The mass-sending subsystem is used to handle the transmission of single or multiple mass-sending tasks, and described mass-sending task comprises the mapping address information of this mass-sending task actual address correspondence;
Return access control subsystem is used to handle the actual address of cluster sending business and mass-send the mapping between jump address, the information Control of mapping address, provides mapping address user visit access, and the user who adds up corresponding mass-sending task pays a return visit information.
8. group sending system according to claim 7 is characterized in that, described mass-sending subsystem comprises:
Module is set, is used to be provided with single or multiple mass-sending tasks, and the mapping address information of mass-sending task correspondence;
The mass-sending task module is used for setting up corresponding mass-sending task according to mapping address, and sends the mass-sending task that comprises the correspondence mappings address information.
9. group sending system according to claim 8 is characterized in that, described mass-sending task module links to each other with the acquisition module of described return access control subsystem, and the information relevant with the mass-sending task is sent to described acquisition module.
10. a method for group sending is characterized in that, comprising:
The mapping address of the actual address correspondence of default single or multiple mass-sending tasks;
Set up corresponding mass-sending task according to mapping address;
The mass-sending task that will comprise mapping address information is sent to corresponding user.
11. method for group sending according to claim 10 is characterized in that, also comprises:
Record has sent the mass-sending mission bit stream of task, and described mass-sending mission bit stream comprises mass-sending task names, traffic volume, successful quantities received, sends content, the mapping address term of validity and/or mapping address.
12., it is characterized in that the operation that the mass-sending task that will comprise mapping address information is sent to corresponding user comprises according to claim 10 or 11 described method for group sending:
Link to each other with WAP gateway by special line or the Internet and to be sent to the corresponding user of mass-sending task.
13. a return access control method is characterized in that, comprising:
Obtain and preservation and the relevant information of single or multiple mass-sending tasks, described relevant information comprises the mapping address information of the actual address correspondence of mass-sending task;
The mapping address information that the user of reception mass-sending task triggers when paying a return visit;
Search corresponding mass-sending task according to described mapping address information, the user who preserves corresponding mass-sending task pays a return visit record;
The user who adds up corresponding mass-sending task pays a return visit situation;
Wherein, described mapping address is the actual address corresponding address of mass-sending task.
14. method according to claim 13 is characterized in that, also comprises:
Search corresponding actual address according to described mapping address information, and jump to the actual address of mass-sending task correspondence according to lookup result.
15., it is characterized in that the information that described mass-sending task is relevant comprises mass-sending task names, traffic volume, successful quantities received, sends content, mapping address and/or actual address according to claim 13 or 14 described methods.
16. method according to claim 15 is characterized in that, also comprises:
Set the mass-sending of one or more mass-sending tasks and pay a return visit control time/time period, the user who adds up corresponding mass-sending task according to described mass-sending return visit control time/time period pays a return visit situation.
17. method according to claim 15 is characterized in that, also comprises:
The corresponding user of querying condition output according to different mass-sending task relevant informations pays a return visit statistics.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102625295A (en) * | 2011-01-28 | 2012-08-01 | 上海晨兴希姆通电子科技有限公司 | Secure internet access system of mobile phone and method thereof |
| CN109861900A (en) * | 2017-11-30 | 2019-06-07 | 腾讯科技（深圳）有限公司 | Data processing method, device, computer equipment and the storage medium of real time communication |
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2008
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102625295A (en) * | 2011-01-28 | 2012-08-01 | 上海晨兴希姆通电子科技有限公司 | Secure internet access system of mobile phone and method thereof |
| CN109861900A (en) * | 2017-11-30 | 2019-06-07 | 腾讯科技（深圳）有限公司 | Data processing method, device, computer equipment and the storage medium of real time communication |
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