CN101611641A - Method, system and the computer program of enriched message service are provided in communication network - Google Patents

Method, system and the computer program of enriched message service are provided in communication network Download PDF

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CN101611641A
CN101611641A CNA2007800481993A CN200780048199A CN101611641A CN 101611641 A CN101611641 A CN 101611641A CN A2007800481993 A CNA2007800481993 A CN A2007800481993A CN 200780048199 A CN200780048199 A CN 200780048199A CN 101611641 A CN101611641 A CN 101611641A
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message
user
address
information
destination
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C·A·格兰特
R·D·贝内迪克
P·J·马尔西科
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Tekelec Global Inc
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Tekelec Inc
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Abstract

This paper has described method, system and the computer program that is used for providing at communication network enriched message service.In one embodiment, described method comprises that reception is addressed to the message-type service message of first destination-address.Utilize the user identifier in the described message to visit the user profile that is included at least one User Information Database.Described user profile helps described message is carried out intellectuality processing or explanation.Then the user profile of being visited is incorporated into described message to create enriched messaging.Send described enriched messaging.

Description

Method, system and the computer program of enriched message service are provided in communication network
Related application
The rights and interests of the U.S. Provisional Patent Application sequence number 60/854,651 of disclosure subject requirement submission on October 26th, 2006 and the u.s. patent application serial number of submitting on May 31st, 2,007 11/809,200; Whole disclosures of above-mentioned application are incorporated the application by reference into.
Technical field
The theme that the application describes relates to the type service that gives information in communication network.More specifically, the theme of the application's description relates to method, system and the computer program that is used for providing at communication network enriched message service.
Background technology
In mobile communications network, Short Message Service (SMS) is the service that a kind of user and machine can send text message to other users and machine.If the SMS message source is from mobile handsets, then with forwards to SMS service center (SMSC) to send.SMSC positions the destination, judges whether the destination is available, if then attempt sending SMS message.If the destination is unavailable, SMSC can also attempt sending by storing message afterwards again.If the SMS message source is from machine, machine can be sent this message, perhaps this forwards is sent to SMSC.
It is Multimedia Message service (MMS) that the another kind of message that is just catching in mobile communications network is sent.MMS allows user and machine to send text, audio frequency, image and video messaging to other users and machine.MMS uses the mechanism that is similar to SMS to send, but owing to the message size that increases requires extra bandwidth.
Except communicating between users, a kind of purposes of SMS and MMS is a releasing advertisements.For example, Advertisement Server can generate SMS or the MMS message that comprises ad content, and sends a message to hand-held device.In one application, advertisement can be sent to hand-held device based on the position of hand-held device.For example, during near hand-held device is in certain restaurant regional, the user can receive the advertisement in this restaurant.
Current use SMS or MMS come the service of delivering advertisements and a problem of other services to be, it is generally acknowledged that the owner of such service request Advertisement Server carries out the collection of all information so that target message is delivered to hand-held device.For example, throw in the ad distribution of (target) in orientation, the Advertisement Server that needs to generate message is determined user's position, the preference of Any user and the SMS message that generation comprises with user the advertisement that is target.Requiring to have these intelligence for Advertisement Server has reduced advertisement and is impelling the user to buy effect aspect the products ﹠ services.For example, Advertisement Server may be managed by third party that can't calling party information, needs this user profile and generate suitable directed advertisement delivery.
Current use SMS or MMS come the service of delivering advertisements and another problem of other services to be, such service mostly just sends to the user from machine the targeted advertisements of supposition based on the information of being collected from user's external source by machine.Current SMS advertising service not analysis user is determined follow-up advertisement or the service that sends to the user to the response of advertisement.Form contrast with it, current SMS advertising service is for example given mobile phone based on the position of mobile phone with ad delivery based on the unidirectional model of sending.
Therefore, because these difficulties, people need a kind of method, system and computer program that enriched message service (enriched messaging service) is provided in communication network.
Summary of the invention
According to one side, the theme that the application describes is included in method, system and the computer program that enriched message service is provided in the communication network.A kind of method comprises that reception is addressed to the message-type service message of first destination-address.Utilize the user identifier in the message to visit the user profile that is included at least one User Information Database.User profile can comprise user preference information and/or contact details, so that to user's delivering advertisements or other services.Then the user profile of being visited is incorporated in the message, to create enriched messaging.Send enriched messaging.
The program product that can use a computer is realized the theme that is used to provide enriched message service that the application describes, and this computer program comprises the computer executable instructions that is included in the computer-readable medium.Be applicable to and realize that the computer readable media that the application describes theme comprises disk memory, programmable logic device and application-specific integrated circuit (ASIC).In addition, the computer-readable medium of the theme that is used to realize that the application describes can be crossed over a plurality of physical equipments and/or computing platform distributes.
Description of drawings
The preferred embodiment of the theme that the application describes is described below with reference to the accompanying drawings, in the accompanying drawings:
Fig. 1 is for utilizing the exemplary communication network of enriched message service system according to the embodiment of theme that the application describes;
Fig. 2 is that the embodiment according to theme that the application describes illustrates the flow chart that is used for providing at communication network the illustrative steps of enriched message service;
Fig. 3 is the example data structure that comprises enrichment rules and action in communication network according to the embodiment of theme that the application describes;
Fig. 4 show exemplary communication network described in Fig. 1 a part and according to the embodiment of theme that the application describes with the transmission of response message to Short Message Entity (SME);
Fig. 5 shows the part of exemplary communication network described in Fig. 1 and will respond transmission to another SME according to the embodiment of theme that the application describes;
Fig. 6 show according to the embodiment of theme that the application describes pass through send reward voucher via short message type service (SMS) message and come SME that the mobile subscriber is responded;
Fig. 7 show according to the embodiment of theme that the application describes pass through send reward voucher via SMS message and Email and come SME that the mobile subscriber is responded;
Fig. 8 show according to the embodiment of theme that the application describes pass through send reward voucher via SMS message and Email and come network routing unit that the mobile subscriber is responded;
Fig. 9 shows the exemplary Signalling Transfer Point/SGW architecture according to the embodiment of theme that the application describes, and it has the enriched message service function; And
Figure 10 shows the figure that measures according to the exemplary operating position of the embodiment of theme that the application describes, and this exemplary operating position is measured and can be generated based on the use of enriched message service.
Embodiment
This theme relates to the system and method that is used for providing at communication network enriched message service.One side according to this theme, the method that enriched message service is provided has been described, (for example be included in the message-type service message, short message type service message, Multimedia Message type service message, instant message type service message etc.) through in the process of communication network it is intercepted, and subsequently enrichment information is increased to the message-type service message.As used in this application, " enrichment information " expression is any adds content the information of message to, rather than expression is used for the information (for example, addressing data) of message being carried out route or send especially.Enrichment information can comprise the information that is associated with the message-type service-user that sends or accept.Fig. 1 shows exemplary communication network 100, and being used for provides enriched message service according to the embodiment of theme that the application describes.
With reference to figure 1, network 100 can comprise Short Message Entity (SME) 102, network routing unit 104, mobile switching centre (MSC) 106, base station system (BSS) 108, mobile radio station (MS) 110 and a plurality of database 121-126 based on machine.Although Fig. 1 shows six databases, one skilled in the art will realize that and to use more () databases or still less.Each database can also be to be positioned at (as shown in fig. 1) together or to be positioned on separately the position.
SME 102 can be equipment such as independent computer, server, and it can be used to generate short message type service (SMS) message that is addressed to endpoint device (for example mobile radio station (MS) 110), and this endpoint device and user (for example, mobile client) are associated.The SMS message that generates can comprise short code (SC) address, can reply to SME 102 by this short code address mobile subscriber.In an illustrative examples, SME 102 is associated with the A of company, and the A of company makes athletic equipment and clothes.SME 102 can be used for (for MS 110) and generates SMS message, for example advertisement of the trendy sport footwear of the A of company, and it transmits to network routing unit 104 from SME 102 at first.Network routing unit 104 can comprise signaling transfer point (STP), SS7-IP SGW (SP), short messaging gateway equipment such as (SMG).In one embodiment, IP short message point-to-point (SMPP) agreement is used for SMS message is transferred to network routing unit 104 from SME 102.Then, network routing unit 104 can use any appropriate protocol (for example, MAP (MAP) agreement) that the SMS forwards is arrived MSC 106.MSC 106 sends a message to MS 110 by BSS 108 then.
Fig. 1 also shows exemplary mode, and the SMS message that adopts 110 couples of this mode MS to receive responds.In case the message of receiving, it is interested that the user can use MS 110 to show the advertisement (for example, footwear advertisement) that receives.More specifically, the user can ask other information or the reward vouchers relevant with raw information by using the original SMS message of short code (SC) response.In one embodiment, response comprises that " being addressed to " is included in the SMS message of the short code in the origination message, for example, and SC=100.The SMS response message can also comprise identifier, for example mobile radio station integrated service digital network (MSISDN) identifier, Mobile Identification Number (MIN), international mobile subscriber identifier (IMSI), etc., it is used for identifying user.
In one embodiment, the SMS from MS 110 replys message finally by 104 receptions of network routing unit or intercepting.After receiving the SMS response, network routing unit 104 can be carried out some actions.Described a kind of such action among Fig. 2, Fig. 2 is the embodiment according to theme that the application describes is illustrated in provides the illustrative steps of enriched message service in the communication network of communication network 100 a flow chart.In square frame 200, network routing unit 104 can receive the message that is addressed to first destination-address (for example, short code address).In one embodiment, message can comprise the response message from MS 110, and it can comprise short code address and user identifier.Short code address can be corresponding to the address of the server that is associated with the advertisement transmit leg.In square frame 202, the identifier in the message is with visiting enriched data.In one embodiment, the enrichment functional module (for example, SMS enrichment functional module 114) user identifier that is included in the response message by use visits one or more databases (for example, database 121-126), to obtain relevant user's other information.More specifically, the SMS enrichment functional module 114 that is in the network routing unit 104 (for example can be used for inquiring about one or more databases, database 121-126) obtain other user profile, it can comprise any information that helps to select advertisement or other service is provided to the user.This user profile (for example can comprise personal information, name, age and sex), street address information (for example, street number, the city, state and postcode), geographical location information (for example, the GPS location coordinate information, the MSC/VLR information of service and the cellular network cell identifier information of service), other contact address information (for example, e-mail address information, the instant message address information, " mailto " URI information and mobile or fixed telephone number information), existence information, retail purchase/shopping preferences information (for example, retailer's preference information and local shop preference information), retail (is for example bought historical information, the purchase historical statistics of specific products and the purchase historical statistics of particular retailer), the ad response historical information (for example, press product to the percentage responses of short code advertisement and press product or by the percentage responses of retailer to the short code advertisement), credit or Financial Information (for example, credit history as well as/mark, the prepaid services balance amount information, bank account balance amount information and credit card validation information) and out of Memory.
In one embodiment, network routing unit 104 mode of obtaining user profile is provided by the instruction in the rules/policy database 116.For example, the rules/policy database 116 that is associated with enrichment functional module 114 can comprise the message-type service enrichment rules that is applicable to intercepted message type service message.Usually, the message-type service enrichment rules is specified the type of the enrichment action that will carry out at each intercepted message type service message.The example data structure that comprises exemplary enrichment rules and action provides in Fig. 3.In the data structure 300 that in Fig. 3, provides, the definition of enrichment rules is carried out at the destination short code address.For example, the message that is addressed to destination short code address SC=100 of data structure 300 indication interceptings should be increased to user data in the SMS message of intercepting.In an example, network routing unit 104 can comprise address name information, user's street address information, gps coordinate/positional information and retailer's preference information in the SMS message of intercepting.In order to obtain the information of these needs, SMS enrichment functional module 114 is used for inquiring about (or visit) calling name (CNAM) database 126, subscriber location database 124 and retailer's preference database 121.Therefore, enrichment functional module 114 can generate the corresponding needed query messages with appropriate format of each database of visit, and also the corresponding response message from each database is made an explanation.
Return Fig. 2, in square frame 204, the user profile of being visited is included in the message.In one embodiment, after Query Database, user profile is by response message return messages type service enrichment functional module 114.Depend on embodiment, the SMS message of intercepting can be made amendment by enrichment functional module 114, to comprise the user profile of partly or entirely returning.Like this, enrichment functional module 114 is created new modified enriched messaging.For example, may only need the part of the enrichment information returned to come SMS message is carried out suitable route or is redirected.Can be to the UM in the database 118; The B data are more newly arrived and are reflected the enrichment action.At square frame 206, enrichment functional module 114 is transferred to suitable SME with modified enriched messaging.
Depend on embodiment, the enriched messaging of modification can send with multitude of different ways.Fig. 4 shows an embodiment, and wherein the SMS message with intercepting routes to original SME (that is, SME 102) after adopting enrichment information to revise.Because (that is, SC=100) corresponding to SME 102, therefore modified message is able to suitably route to be included in short code address in the original SMS response message.
In the embodiment that replaces, can replace or be additional to the SME 102 that is associated with the A of company and notify " third party partner ".In this case, the notification message to SME 102 can comprise the part or all of of previously described user's enrichment information.That is, third party's partner notification also can be to send to the SMS message of independent SME (for example, SME 103) or the message-type service message of other type (for example, instant message, Multimedia Message, email message etc.).For example, the retailer's identifier, service identifier or the product identifiers that are associated with SC=100 also can be specified in message, and indication SC=100 is associated with the advertisement of the specific sport footwear of the A of company issue.Information can be used to safeguard that the operating position that is associated with specific user, particular retailer/product/service and general messages type service enrichment service performance is measured and book keeping operation (UM ﹠amp; B) statistics.For example, Fig. 5 shows exemplary embodiment, and the SMS message of wherein revising uses short code (for example, SC=200) rather than the short code of appointment in the SMS message of original intercepted and heavily be directed to destination-address.In this case, based on the information that obtains from database 121-126, enrichment functional module 114 can be determined SC response the destination for be more suitable for of another SME (for example, SME 103) for the user.For example, the enrichment information that is obtained may show that the user visits the B of sporting goods shop (product of the A of its sales company) continually.Therefore, the SMS response that enrichment functional module 114 is used for having enriched data is redirected to SME 103.In one embodiment, enrichment functional module 114 is carried out routing function by the short code destination-address in the SMS message being replaced with the short code address of SME 103.Particularly, network routing unit 104 adopts replaces SC=100 (it is associated with SME 102) with SME 103 corresponding SC=200, and this SME 103 is associated with the B of sporting goods shop again.Same, enrichment functional module 114 alternatively is used for the destination-address (SC=200) that the copy of SMS message of the SMS message that will revise and modification is routed to address, original designated destination (SC=100) respectively and replaces.
In another embodiment, third party's partner notification also can be the copy of the SMS response message (that is the message that, does not have enrichment information) of original intercepted.In this case, original SMS message not being made amendment comprises enrichment information, and opposite original SMS message is only based on heavily being led from the user profile that database 121-126 obtains by enrichment functional module 114.For example, enrichment functional module 114 destination-address that can be used to come individually to determine the replacement relative with original predetermined destination (SC=100) from the information of retail preference database 121 (for example, SC=200).Yet the message that heavily is directed to SME 103 himself does not comprise enriched data.
Similarly, in the embodiment that replaces, the user profile based on being obtained by the enrichment functional module generates the copy of original SMS message and it is routed to the destination of replacement, and original SMS message is routed to the original purpose way address simultaneously.For example, the SMS message copy is directed to the SME 103 that is in SC=200, and original SMS message is routed to the SME 102 that is in original purpose way address SC=100.User profile can be included in the origination message, be included in the origination message copy of the destination that sends to replacement, be included in above-mentioned two message or be not included in arbitrary message.
After receiving the SMS response message from network routing unit 104 (that is, original or modified), SME can be used for sending answer message.Fig. 6 shows an embodiment, and wherein SME 103 is used for the SMS message that receives is responded.For example, SME 103 (or any other SME that receives) can by transmission comprise reward voucher or more the SMS of detailed advertising reply message and respond.In this case, reward voucher or advertisement are directly relevant with the B of sporting goods shop.The message that comprises reward voucher is received by network routing unit 104 earlier, and network routing unit 104 is given forwards the MS of expection then, and for example MS 110.
Except reward voucher being offered MS 110, the SME that sends can also send reward voucher or ad data by different medium.For example, network routing unit 104 can obtain user's Email Information (for example, e-mail address or " MAIL TO " mark URI) from the database of ENUM database 125 or other similar DNS.In one implementation, the calling party information of message-type service enrichment functional module 114 in can the SMS-Based response message inquired about ENUM database 124, to obtain the VRI that is associated with the SMS transmit leg.This theme need dispose enrichment functional module 114, and user URI or e-mail address are offered one or more SME destination-address.The entity that is associated with destination-address that receives (for example SME 103) can utilize URI or e-mail address to come contact user then.For example, except SMS message, Fig. 7 also shows SME103 reward voucher is sent to the user by email message.SME 103 sends to e-mail server 151 with email message, the similar devices that it is delivered to message computer, PDA(Personal Digital Assistant) then or is associated with reception user 153 by internet 152.Similarly, the SME 103 SMS message that also will comprise reward voucher sends to MS 110.In one embodiment, email message can be replaced SMS message send to the user.
Among the embodiment of replacement shown in Figure 8, on behalf of retailer and third party partner, enrichment functional module 114 utilize the URI of acquisition or e-mail address to generate e-mail address.More specifically, enrichment functional module 114 is used for Email is sent to user's computer 153, replaces SME 102 and/or SME 103.In another embodiment, " follow-up " SMS message in addition can also be sent by retailer (for example, SME 102) and third party partner (for example, SME 103).
Shown in Fig. 9 be network routing unit 104 (for example, exemplary internal architectures STP/SG/SMG), it can be used for the embodiment of this theme.Network routing unit 104 comprises one or more SS7 link interface module (LIM) 902 and 904, and it is used for sending and receiving SS7 message, comprises SS7MAPSMS message; Data communication module (DCM) 906, it sends and receives message by the IP signaling link; And database service module (DSM) 908, it provides one or more database related services, and the application for example is provided described enriched message service.LIM 902 comprises Message Transfer Part (MTP) transport function 909, and it is realized first and second layer of SS7MTP and is connected with SS7 signaling link based on TDM or ATM; I/O queue, IOQ 910, its storing message so that by more high-rise or more low layer handle described message; Screening function module 911, it is identified as message and carries out the alternate message that the message-type service enrichment is handled.Be identified as the candidate and be directed to DSM 908 by distribution function 912, this DSM 908 be used to give information type service enrichment or other database processing based on LIM with the message of carrying out the message-type service enrichment and handling.LIM 902 also comprises routing function module 913, is used for not carrying out route by the message that network routing unit 100 carries out inter-process.
The DSM 908 type service enrichment that is used to give information is handled, and comprises service selection capability module 914 and message-type service enrichment application program/functional module 114.Service selection capability module 914 can select to offer the service of the message that receives.For example, service selection capability module 914 can be selected the service of message-type service enrichment for the SMS or the MMS message that receive.Message-type service enrichment application program/functional module 114 comprises enrichment information database access function module, and perhaps any similar software is used to generate enrichment information data library inquiry and is used to receive and explains relevant database response.Email client 920 is used to generate email message, and message-type service client 922 is used to generate SMS or MMS message.Routing function module 923 is used to Email, SMS, MMS or other message-type service message that network routing rule/information/strategy is provided.Enrichment rules/policy database 116 is used for the maintain message enrichment rules, UM ﹠amp; B database 118 is used to the enrichment service affairs to safeguard operating position measurement and charge information.
The configuration of LIM 904 can be similar to LIM 902.Therefore, being described in here of LIM 904 all parts no longer repeated.In the example that illustrates, show and the parts of handling the LIM 904 that outbound message is associated.The message of another resume module or route is ranked in 910 pairs of route unit 100 of the I/O queue, IOQ of LIM 904.MTP transport function 909 is by SS7 signaling link transmission outbound message.
DCM 906 sends and receives message by the IP signaling link.In the example that illustrates, DCM906 comprises the SS7924 on the IP stack, be used for sending and receive SS7 message by the IP signaling link, and for example based on the MAP message of SS7, and the IP stack, be used for sending and receive non-SS7 message, for example email message by IP network.DCM 906 comprises that also the front is about LIM 902 described screening function modules 911, distribution function 912 and routing function module 913.
In operation, when LIM 902 receives the message-type service message, for example from mobile radio station as the SMS response message that the response of the advertisement of SMS-Based is sent based on MAP, screening function module 911 is identified as message carries out the alternate message that the message-type service enrichment is handled.The message that receives is offered distribution function 912, and this distribution function 912 is given DSM908 with forwards.At DSM 908, service selection capability module 914 is identified as SMS message with message, and selects the message-type service enrichment as the service that offers message.Message-type service enrichment functional module 114 visit enrichment rules databases 116 are provided by the type of the enrichment service that will provide.In this example, suppose that enrichment rules indication user profile will incorporate in the SMS response message, the copy of enrichment response message will offer the third party.Correspondingly, the enrichment information database access function module 915 one or more enrichment information databases of inquiry also receive response, and described database for example is any among the database 121-126 shown in Fig. 1.Enrichment information database access function module 915 is incorporated the enrichment information that receives in the response message in the copy of original SMS response message into.Enrichment information database access function module 915 sends to the third party with original SMS message copy then, original purpose ground one side of the response message that for example receives.Routing function module 923 can be routed to original response message the destination of its expectation by LIM 904.Routing function module 923 can be routed to the third party destination by DCM 906 with the enriched copy of original SMS response message.
As shown in Figure 9, STP 104 can be stored in operating position measurement and metering data in the database 118.These data can be used for multiple purpose.Purpose can comprise that based on user noted earlier the response of enriched message service message being generated operating position measures or bill.Figure 10 is that explanation can be used the figure that is stored in the operating position data that the data in the database 118 generate.With reference to Figure 10, first form 1000 comprise based on user's different product or the percentage responses of service type.In the example that illustrates, the probability of response being made in the SMS advertisement of relevant sport footwear corresponding to the user of user ID 9193803814 is 38%, and the probability of the advertisement of relevant non-prescribed medicine being made response is 5%.These data can be used for offering the retail preference database 121 shown in Fig. 1.
In Figure 10, second form 1002 comprises crowd's operating position data.These operating position data comprise the crowd's percentage responses at different product or service type.These data also can be used for offering retail preference database 121, thereby present the advertisement that the crowd may make response to the user.
Thereby the theme that the application describes is included in method, system and the computer program that enriched message service is provided in the communication network, wherein intercept and adopt user profile to carry out enrichment to the message-type service message, this user profile helps message is carried out intelligentized processing or explanation.Message in route provides this information, by allowing the destination its information that can not visit is originally conducted interviews, and makes to allow the final destination of message to have more processing messages intelligently.
Should be appreciated that and can the details in the theme of the application's description be changed, and do not deviate from the scope of theme that the application describes.In addition, its purpose of the description of front only is in order to describe, rather than limits, and the theme that the application describes is defined by claims.

Claims (25)

1, a kind of method that enriched message service is provided in communication network, described method comprises:
(a) receive the message-type service message that is addressed to first destination-address;
(b) utilize the user identifier in the described message-type service message to visit user profile, described user profile is included at least one User Information Database;
(c) user profile of being visited is incorporated in the described message-type service message, to create enriched messaging; And
(d) send described enriched messaging.
2, method according to claim 1 wherein, sends to described first destination-address with described enriched messaging.
3, method according to claim 1 wherein, sends to second destination-address rather than described first destination-address with described enriched messaging.
4, method according to claim 3 wherein, uses described enrichment information to determine described second destination-address.
5, method according to claim 2 wherein, sends to described first destination-address with described enriched messaging, and the copy of described enriched messaging is sent to second destination-address.
6, method according to claim 1, wherein, described message-type service message comprises the answer that is generated by mobile radio station in response to the advertisement of product or service.
7, method according to claim 1, wherein, utilize described user identifier to visit user profile and comprise that E.164 inquiry number (ENUM) server to obtain at least one URI of described user, and wherein, the user profile of being visited incorporated into comprise in the described message-type service message described at least one URI is incorporated in the described message.
8, method according to claim 7 comprises and utilizes described URI that described message heavily is directed to e-mail server.
9, method according to claim 8 comprises: at described e-mail server place, use described at least one URI that targeted advertisements is sent to described user.
10, method according to claim 1, wherein, described message-type service message comprises the answer message that is generated by mobile radio station in response to advertisement, wherein, the described user profile that is incorporated in the described message-type service message comprises user's retail preference information, and wherein, described method also comprises to be extracted described user's retail preference information and uses described user's retail preference information that extra advertisement is sent to described user from described enriched messaging.
11, method according to claim 1, wherein, described enrichment information comprises following in every one or multinomial: customer position information, user exist information and user's calling name (CNAM) information.
12, method according to claim 1, comprise based on the user to use enriched message service message offer described user service response and generate operating position and measure or metering data.
13, a kind of system that is used for providing enriched message service at communication network, described system comprises:
(a) comprise a plurality of databases of user profile; And
(b) network routing unit, be used for: receive the message-type service message that is addressed to first destination-address, utilize user identifier in the described message-type service message to come the user profile that visit is associated with described user identifier at least one of described a plurality of databases, the user profile of being visited is incorporated in the described message-type service message creating enriched messaging, and sent described enriched messaging.
14, system according to claim 13 wherein, sends to described first destination-address with described enriched messaging.
15, system according to claim 13 wherein, sends to second destination-address rather than described first destination-address with described enriched messaging.
16, system according to claim 15 wherein, uses described enrichment information to determine described second destination-address.
17, system according to claim 13 wherein, sends to described first destination-address with described enriched messaging, and the copy of described enriched messaging is sent to second destination-address.
18, system according to claim 13, wherein, described message-type service message comprises the answer that is generated by mobile radio station in response to the advertisement of product or service.
19, system according to claim 13, wherein, utilize described user identifier to visit user profile and comprise that E.164 inquiry number (ENUM) server to obtain at least one URI of described user, and wherein, the user profile of being visited incorporated into comprise in the described message-type service message described at least one URI is incorporated in the described message.
20, system according to claim 19 comprises and utilizes described URI that described message heavily is directed to e-mail server.
21, system according to claim 20 comprises: at described e-mail server place, use described at least one URI that targeted advertisements is sent to described user.
22, system according to claim 13, wherein, described message-type service message comprises the answer message that is generated by mobile radio station in response to advertisement, wherein, the described user profile that is incorporated in the described message-type service message comprises user's retail preference information, and wherein, method also comprises to be extracted described user's retail preference information and uses described user's retail preference information that extra advertisement is sent to described user from described enriched messaging.
23, system according to claim 13, wherein, described enrichment information comprises following in every one or multinomial: customer position information, user exist information and user's calling name (CNAM) information.
24, system according to claim 13 comprises that based on the user response of using enriched message service message being generated operating position measures or metering data.
25, a kind of computer program comprises the computer executable instructions that is included in the computer-readable medium, and described instruction is used to carry out following step:
(a) receive the message-type service message that is addressed to first destination-address;
(b) utilize the user identifier in the described message-type service message to visit user profile, described user profile is included at least one User Information Database;
(c) user profile of being visited is incorporated in the described message-type service message, to create enriched messaging; And
(d) send described enriched messaging.
CNA2007800481993A 2006-10-26 2007-10-23 Method, system and the computer program of enriched message service are provided in communication network Pending CN101611641A (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US85465106P 2006-10-26 2006-10-26
US60/854,651 2006-10-26
US11/809,200 2007-05-31

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CN101611641A true CN101611641A (en) 2009-12-23

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