CN101442716A - Method for delivering advertisement accurately on mobile phone platform with abundant client terminal - Google Patents
Method for delivering advertisement accurately on mobile phone platform with abundant client terminal Download PDFInfo
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- CN101442716A CN101442716A CNA2007101778918A CN200710177891A CN101442716A CN 101442716 A CN101442716 A CN 101442716A CN A2007101778918 A CNA2007101778918 A CN A2007101778918A CN 200710177891 A CN200710177891 A CN 200710177891A CN 101442716 A CN101442716 A CN 101442716A
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Abstract
The invention relates to a method for sending advertisements to rich clients on a mobile phone platform precisely, which comprises the following steps: firstly, a WAP message is sent to a designated mobile client, and a mobile terminal message proxy analyzes a message command through a message pump; secondly, the mobile client acquires the content of an advertising message according to the message command in real time and displays the content of the advertising message in characters, audio, video and other modes; and finally the user behavior analysis is carried out. The method allows multimedia mobile advertisements to be displayed in a character, audio and video combined mode with the effect of the rich clients and displays advertisement information from a service end in real time.
Description
Technical field
The present invention relates to a kind ofly with the method for important transmitting advertisement information to user's the mobile device, particularly a kind of employing Wap Push mode is as application messages mechanism, obtains in real time and the method for showing advertisements information with rich client.
Background technology
At present, in mobile network, because many restrictions such as exist the network bandwidth, capacity of mobile terminal and standard is high at one's own expense make user's information of searching be subjected to certain restriction, can't reach stable and economic mobile application with normal connected mode under existing GPRS mobile network condition.How accurate, initiatively, in time with important transmitting advertisement information to user's mobile device, can improve the efficient of advertisement greatly undoubtedly, and the relatively accurate user group in location is provided.The advantage of mobile communication is that mobile device can receive information whenever and wherever possible, and therefore, the PUSH technology has had many application in mobile network, and WAP PUSH is PUSH technology and the mobile communication product of maximizing favourable factors and minimizing unfavourable ones and combining just.WAP PUSH is the PUSH technology of using in the mobile network, and it combines general PUSH technology and mobile network's characteristics.PUSH technology on its system framework, use agreement and method of service and the fixed network has a great difference.
Summary of the invention
Technical problem to be solved by this invention provides a kind of employing Wap Push mode as application messages mechanism, with rich client obtain in real time and the cell phone platform of showing advertisements information on the method for delivering advertisement accurately of rich client.
The method for delivering advertisement accurately of rich client on a kind of cell phone platform of the present invention, this method comprises following step at least:
Step 1: send the mobile client of WAP message to appointment, mobile terminal message is acted on behalf of Proxy and is resolved the message instruction by the message pump.
Step 2: mobile client is instructed according to message, obtains advertisement information contents in real time, represents in polynary modes such as literal, audio frequency, videos.
Step 3: user behavior analysis
The method for delivering advertisement accurately of rich client on a kind of cell phone platform of the present invention sends the mobile client of WAP message to appointment, and mobile terminal message is acted on behalf of Proxy and resolved the message instruction by the message pump, the steps include:
Step 11: Service Operation platform (normally SP) is initiated a wap message request, behind the business support system and business management system authentication by Mobile Network Operator, the Mobile Network Operator business support system will be acted on behalf of the message of a wap push of transmission (as mobile wap data third party business support system WTBS, after Service Provisioning Administration Core Environment DSMP authentication, initiate the push request of wap message to the PPGWAP gateway by WTBS); Send wap message by Mobile Network Operator wap proxy gateway (as mobile PPGWAP gateway) to the portable terminal mobile phone.
Step 12: portable terminal is that information consumption person's Message Agent Proxy intercepts and captures this wap message, and resolves message instruction wherein, notifies the client terminal local program to be about to the operation of carrying out.
The method for delivering advertisement accurately of rich client on a kind of cell phone platform of the present invention, mobile client is instructed according to message, obtains advertisement information contents in real time, represents in polynary modes such as literal, audio frequency, videos, the steps include:
Step 21: portable terminal rich client program is initiated a request (for example ht tp request) according to the instruction that Message Agent parses to the server section, obtains the correspondent advertisement data message.
Step 22: will obtain the data of getting off and represent in many ways, for example literal, audio frequency, video.
Step 23: for the literal category information that has clear superiority on the transmission quantity, can carry out the conversion of literary composition language and carry out phonetic synthesis, be converted into the audio frequency mode, give the user favorable experience more.
The method for delivering advertisement accurately of rich client on a kind of cell phone platform of the present invention, user behavior analysis the steps include:
Step 31: the advertising message that service end filing statistics user asked.
Step 32: this information is carried out intelligent excavating, and user behavior analysis etc. extract user's classification, ad classification dimension, request rate, further segment customer group and advertisement classification validity and user behavior statistics.
Step 33:, realize the input of accurate advertisement by the gain feedback mechanism of user behavior analysis.Be customer group precisely, the advertising message classification precisely, advertisement arrive precisely.
The multimedia mobile advertisements that the present invention relates to is with literal, audio frequency, video synthesis mode, obviously be different from the current phone showing advertisement,, represent the advertising message of service end in real time with the effect of rich client, when giving user's good experience, improved the validity of advertisement greatly.
Description of drawings
The PUSH structure chart of Fig. 1 for being mentioned among the present invention.
Fig. 2 is a flow chart of the present invention.
Embodiment
Referring to Fig. 1, in the WAP environment, the structure of PUSH is divided into three parts: PUSH proxy gateway (PPG), PUSH promoter (PI) and WAP terminal.Adopt PAP (PUSH access protocal) agreement to communicate between PPG and the PUSH promoter, and will need the information of PUSH to be transmitted to WAP client in the time at overtime (timeout) that can be provided with by Push-OTA (Over-the-air) agreement, this overtime duration can be provided with by the PUSH promoter, also can set by the strategy of mobile operator.
Referring to Fig. 2, key step of the present invention is as follows:
Step 1: send the mobile client of WAP message to appointment, mobile terminal message is acted on behalf of Proxy and is passed through
The message pump is resolved the message instruction.
Step 2: mobile client is instructed according to message, obtains advertisement information contents in real time, represents in polynary modes such as literal, audio frequency, videos.
Step 3: user behavior analysis.
Above-mentioned steps 1 sends the mobile client of WAP message to appointment, and it is as follows by the concrete steps of message pump parsing message instruction that mobile terminal message is acted on behalf of Proxy:
Step 11: Service Operation platform (normally SP) is initiated a wap message request, behind the business support system and business management system authentication by Mobile Network Operator, the Mobile Network Operator business support system will be acted on behalf of the message of a wap push of transmission (as mobile wap data third party business support system WTBS, after Service Provisioning Administration Core Environment DSMP authentication, initiate the push request of wap message to the PPGWAP gateway by WTBS); Send wap message by Mobile Network Operator wap proxy gateway (as mobile PPGWAP gateway) to the portable terminal mobile phone.
Step 12: portable terminal is that information consumption person's Message Agent Proxy intercepts and captures this wap message, and resolves message instruction wherein, notifies the client terminal local program to be about to the operation of carrying out.
Above-mentioned steps 2 mobile clients are instructed according to message, obtain advertisement information contents in real time, with literal, and audio frequency, the concrete steps that polynary mode such as video represents are as follows:
Step 21: portable terminal rich client program is initiated a request (for example http request) according to the instruction that Message Agent parses to the server section, obtains the correspondent advertisement data message.
Step 22: will obtain the data of getting off and represent in many ways, for example literal, audio frequency, video.
Step 23: for the literal category information that has clear superiority on the transmission quantity, can carry out the conversion of literary composition language and carry out phonetic synthesis, be converted into the audio frequency mode, give the user favorable experience more.
The concrete steps of above-mentioned steps 3 user behavior analysis are as follows:
Step 31: the advertising message that service end filing statistics user asked.
Step 32: this information is carried out intelligent excavating, and user behavior analysis etc. extract user's classification, the ad classification dimension, and the request rate is further segmented customer group and advertisement classification validity and user behavior statistics.
Step 33:, realize the input of accurate advertisement by the gain feedback mechanism of user behavior analysis.Be customer group precisely, the advertising message classification precisely, advertisement arrive precisely.
Multimedia mobile advertisements with the effect of rich client, represented the advertising message of service end with literal, audio frequency, video synthesis mode in real time when above-mentioned technical scheme was implemented, and when giving user's good experience, had improved the validity of advertisement greatly.Simultaneously in conjunction with cellphone subscriber's particularity, in the input of advertisement, the born characteristic with important attribute in the advertisement " audient " reaches the purpose of so-called targeted ads.Secondly, on the basis of cellphone subscriber wap interactive mode, collect mobile subscriber's use habit, further refinement audient colony really reaches the meticulous and accurate of advertisement location.
It should be noted last that above embodiment is only in order to explanation and unrestricted technical scheme described in the invention; Therefore, although this specification has been described in detail the present invention with reference to the above embodiments,, those of ordinary skill in the art should be appreciated that still and can make amendment or replacement to the present invention with being equal to; And all do not break away from the technical scheme and the improvement thereof of the spirit and scope of the present invention, and it all should be encompassed in the middle of the claim scope of the present invention.
Claims (4)
1, the method for delivering advertisement accurately of rich client on a kind of cell phone platform, it is characterized in that: this method comprises following step at least:
Step 1: send the mobile client of WAP message to appointment, mobile terminal message is acted on behalf of Proxy and is resolved the message instruction by the message pump;
Step 2: mobile client is instructed according to message, obtains advertisement information contents in real time, represents in polynary modes such as literal, audio frequency, videos;
Step 3: user behavior analysis.
2, the method for delivering advertisement accurately of rich client on a kind of cell phone platform according to claim 1 is characterized in that: send the mobile client of WAP message to appointment, mobile terminal message is acted on behalf of Proxy and is resolved the message instruction by the message pump, the steps include:
Step 11: the Service Operation platform is initiated a wap message request, and behind the business support system and business management system authentication by Mobile Network Operator, the Mobile Network Operator business support system will be acted on behalf of the message that sends a wap push; Send wap message by Mobile Network Operator wap proxy gateway to the portable terminal mobile phone;
Step 12: portable terminal is that information consumption person's Message Agent Proxy intercepts and captures this wap message, and resolves message instruction wherein, notifies the client terminal local program to be about to the operation of carrying out.
3, the method for delivering advertisement accurately of rich client on a kind of cell phone platform according to claim 1, it is characterized in that: mobile client is instructed according to message, obtain advertisement information contents in real time, represent, the steps include: in polynary modes such as literal, audio frequency, videos
Step 21: portable terminal rich client program is initiated a request according to the instruction that Message Agent parses to the server section, obtains the correspondent advertisement data message;
Step 22: will obtain the data of getting off and represent in modes such as literal, audio frequency, videos;
Step 23: for the literal category information that has clear superiority on the transmission quantity, can carry out the conversion of literary composition language and carry out phonetic synthesis, be converted into the audio frequency mode, give the user favorable experience more.
4, the method for delivering advertisement accurately of rich client on a kind of cell phone platform according to claim 1, it is characterized in that: user behavior analysis the steps include:
Step 31: the advertising message that service end filing statistics user asked;
Step 32: this information is carried out intelligent excavating, user behavior analysis etc., extract user's classification, ad classification dimension, request rate, further segment customer group and advertisement classification validity and user behavior statistics;
Step 33: by the gain feedback mechanism of user behavior analysis, realize the input of accurate advertisement, promptly customer group precisely, the advertising message classification precisely, advertisement arrive precisely.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007101778918A CN101442716A (en) | 2007-11-22 | 2007-11-22 | Method for delivering advertisement accurately on mobile phone platform with abundant client terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007101778918A CN101442716A (en) | 2007-11-22 | 2007-11-22 | Method for delivering advertisement accurately on mobile phone platform with abundant client terminal |
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| Publication Number | Publication Date |
|---|---|
| CN101442716A true CN101442716A (en) | 2009-05-27 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2007101778918A Pending CN101442716A (en) | 2007-11-22 | 2007-11-22 | Method for delivering advertisement accurately on mobile phone platform with abundant client terminal |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104823454A (en) * | 2012-09-07 | 2015-08-05 | 公共电视公司 | Pushing of content to secondary connected devices |
| CN102076115B (en) * | 2009-11-20 | 2015-10-14 | 上海亿动信息技术有限公司 | A kind of control method of issuing advertisement information in mobile terminal and device |
-
2007
- 2007-11-22 CN CNA2007101778918A patent/CN101442716A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102076115B (en) * | 2009-11-20 | 2015-10-14 | 上海亿动信息技术有限公司 | A kind of control method of issuing advertisement information in mobile terminal and device |
| CN104823454A (en) * | 2012-09-07 | 2015-08-05 | 公共电视公司 | Pushing of content to secondary connected devices |
| US11120470B2 (en) | 2012-09-07 | 2021-09-14 | Opentv, Inc. | Pushing content to secondary connected devices |
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Open date: 20090527 |