CN101421757A - The method and system that is used for one or more attributes of evaluation of tissue - Google Patents

Abstract

A kind of method of at least one attribute of evaluation of tissue, comprise: discern at least one information holder group, this group has and has about at least one member of the information of this tissue and have at least one member about at least one rival's of this tissue information, and wherein said information about this tissue and this rival is relevant with described attribute; Investigate a plurality of information holders in this group to seek to comprise response about this tissue and this rival's information; And analyze this response and estimate to produce.

Description

The method and system that is used for one or more attributes of evaluation of tissue

The cross reference of related application

[1] the application requires the right of priority of the U. S. application 60/771,013 of submission on February 8th, 2006, and the full content of this application comprises in this application by reference.The Australia that the application also requires on February 8th, 2006 to submit to applies for 2006200538 right of priority, and the full content of this application comprises in this application by reference.

Technical field

[2] the present invention relates to from the attribute of third-party angle evaluation of tissue and the method and system in market.

Background technology

[3] tissue (also being called " mechanism ", " company ", " establishment " and " group " herein interchangeably) is managed residing competitive environment by understanding it better, can obtain clairvoyance and obvious improvement.But the assessment that objectively can estimate that obtains this environment may be very difficult.The challenge of such evaluation is comprised that client's (also being called " client of repetition " or " client " interchangeably) of repetition generally likes the product or the service of their current acquisition.Product or the service that they like removed and finally used to the buyer of product or service will dislike their work naturally from them tissue.

[4] thereby, if ask the client that they think who provides the best tissue of specific service or product, and the client tends to them and uses maximum tissues, perhaps simply sometimes claim it is the tissue of their current use.The result is, investigates in the client who is organized in themselves, and it provides the wrong sense of security usually, and is actually information unreliable and that mislead.

[5] in addition, the difference between the tissue is difficult to distinguish usually, because these differences often are invisible to a great extent rather than promise to undertake based on visibly different market.Invisible aspect like this may be relevant with for example characteristics such as brand, service level and fame.The assessment of the difference between the tissue comprises the concern of estimating to such intangible asset ideally.

[6] in addition, for the customer, when estimating the service supplier (with respect to product vendor), estimated value is difficulty especially.In general, the value of the service that is provided and character are invisible in essence.Even the service paid after, client's estimated value also normally the difficulty.For example, when the law contract never is verified, be difficult to its value of assessment.In addition, service usually is individual, customization and/or individuation to a great extent, and thereby just can not change to another affairs from affairs, all may change to another professional from a professional.

[7] another challenge of professional services organization is their normally partnership.In order to implement a strategy effectively, need the copartner to agree unanimously this strategy.The owner of business activity is copartner just not, also is " engine cabin (the engine room) " that is in charge of with delivery service.In general, do not have each copartner's positive support, most of strategy will be failed.

[8] traditionally, tissue have following for they can with option assess their their performance under the scene of competitive environment: does not use from Investigational information (1); (2) carry out special investigation; (3) customer survey carried out of using-system; And/or (4) rely on independently market survey, and this market survey can be sold to a plurality of mechanisms.

[9] does not use from Investigational information (1)

This is to be popular in many tissues.Although significantly advantage is mechanism's cost not even cost money seldom, a lot of unfavorable aspects are arranged.For example, organize probably its strategy based on rumor, the incomplete and/or incorrect information, rather than on investigation and the data.In addition, not having can be as the investigation data of objective guiding, and tissue may spend the more time in inside its current market place and tactful priority are discussed.In addition, tissue may not be reached an agreement about strategy, and next this may endanger this implementation of strategies.

[10] (2) carry out special investigation

Tissue may be inquired the tactful distinctive problem to it, and may be organized from information that investigation obtains and to be considered as secret, can not seen by the rival, and thereby provide competitive edge.But the special investigation of this character may be expensive, because paid by single trust tissue fully usually.In addition, be difficult to the independent information of acquisition usually about this tissue and keystone competitor.The result is that most of special investigation concentrates on very narrow problem set and closes, and has sample size little, that usually depart from.

[11] customer survey carried out of (3) using-system

Many tissues carry out their investigation, for example in their client.This investigation is usually directed to client and client interview and/or customer satisfaction research, and how tends to directly focus on and improve products ﹠ services for each client.This option is for providing about how improving the relevant of specific relation and information advantageous particularly accurately.But the critical defect of such investigation is for understanding the actual position of this mechanism in market, and it is very poor mechanism.Therefore, this option has limited strategic value usually.

[12] be that (" 219 publication ") described a kind of example that is used to carry out the system of e-survey in 2005/0060219 the U.S. Patent application at the publication number of Deitering etc.This 219 publication discloses the data segment that can extract the e-survey result data, and this data segment is as the indicator of commercial activity performance.219 publications also illustrate, described investigation result for example can do may be important to tissue and/or administrative purposes other outside and/or the benchmark of other data of internal data, perhaps compare with it.But important, 219 publications openly do not obtain and method, the system or equipment about tissue and its rival's independent information of analyzing relevant group of coming from the information holder.This is because 219 publications do not have to disclose the investigation that it independently carries out, and do not have open independently information source yet, because investigation is by organizing self rather than third party's entity to carry out.This has slackened independence, accuracy and/or the objectivity estimated.

[13] (4) depend on the independently market survey that is sold to a plurality of mechanisms

Independently market survey can be dissimilar.For example, some advisory organizations provide the benchmark of finance performance.But in general, these researchs have shortcoming.This comparison information only provides by participating in tissue, rather than from the benchmark of client or client's angle.In some cases, this research concentrates on small-scale investigation, and thereby provides general discovery usually rather than specific to the information of individuality tissue.

[14] U.S. Patent application 2002/0165757 of Lisser (757 publication) has been described a kind of finance of comparison commercial entity and system of operation performance of being used for, the data that this system provides based on a group object are set up the mathematical framework of reference, determine rate value based on the mathematical framework of this reference and the data of first entity, and this rate value is passs first entity.According to 757 publications, the data of this group object are not openly given first entity and the mode that is used for standardized data are provided, thereby can compare different entities, such as the entity of selling different brands.For each entity, the performance indicated value is to change in time, and compares with the correlation of other entity, can improve its performance and improve the indication in the zone of performance value this entity so that provide.

[15] still, the information that provides according to 757 instructionss is not independent the generation because it self provides by organizing, rather than by its client or have became in one day the client entity provided.In addition, 757 publication disclosed methods do not provide the understanding of the attribute about this tissue (attribute) (especially invisible, subjective attribute) that information possessor (for example client) is had.

[16] application number of Cohen etc. is that 2003/0149613 U.S. Patent application (613 publication) has been described the computer implemented method and system that a kind of executor who is used to preliminary election gathers assessment performance related data.According to 613 applications, for the executor receive the performance measures data and with at least one relevant service logic rule in this performance measures.Make up the mathematical optimization program to comprise total performance grade,, use this mathematical optimization program, optimize total performance grade of executor by adjusting one group of weight of this service logic rule constrain as objective function.This total performance grade is used to assess executor's performance.In an example of 613 publications, calculated supplier evaluation risk (SER).Mechanism of SER prediction does not pay all obligees fully and just stops professional possibility, it is derived from financial pressure mark (Financial Stress Score), the possibility that this financial pressure mark prediction company will obtain to exempt from the obligee or will be in the possibility of reorganization in ensuing 12 months.

[17] still, 613 publications have shortcoming.For example, the method for this invention is confined to analyze sample on a small scale, and the particularly understanding of invisible attribute of attribute about the information of tissue that information possessor (for example client) is had is not provided.

[18] in organizing evaluation areas, exist objective, system and estimate and predict the demand of the system and method for professional performance reliably.More particularly, need in the art to provide from the system and method for client or information holder's angle and relevant with the invisible attribute independent analysis to tissue.

[19] in this instructions quoting of any prior art there be not to constitute as prior art yet the understanding or any type of suggestion of a part of common general knowledge of the scheme of this instructions.

Summary of the invention

[20] the present invention satisfies the demand in present technique field by providing from the method for third-party angle evaluation of tissue independently, and this method provides reliably, accurately and the result of system.

[21] one embodiment of the present of invention comprise at least one attribute of evaluation of tissue, the method for brand or service performance for example, and it comprises the information holder who discerns at least one group.This group comprises and has about at least one member of the information of this tissue and have at least one member about at least one rival's of this tissue information.Information about this tissue and rival is associated with described attribute.In addition, this method comprises a plurality of information holders of investigation in the described group so that the step of seeking to respond, and this response comprises the information about this tissue and rival.In a preferred embodiment, this investigation step is implemented electronically at least.In addition, this method comprises from described response analysis information to produce the evaluation to described attribute.

[22] in one embodiment, the method of at least one attribute of evaluation of tissue is provided, comprise: the information holder who discerns at least one group, this group comprises and has about at least one member of the information of this tissue and have at least one member of information of at least one rival of this tissue that wherein said information about this tissue and rival is relevant with described attribute; Investigate in this group a plurality of information holders with seek the response, this response comprises the information about this tissue and rival; Analyze this response to produce evaluation result.As used herein, " evaluation " represents the analysis to the data of for example collecting in according to investigation of the present invention.Thereby it comprises than the simple not enquiry data of analytical form and more manys content.

[23] described evaluation can be totally independent of from being undertaken by any request of evaluation of tissue.In certain embodiments, in investigation, can collect information about a plurality of tissues, and one or more based in the described tissue of the data evaluation of this collection subsequently.Can preferably have valency ground and provide evaluation, but for example carry out estimating when also not finishing in described investigation to one or more such tissues, perhaps estimate finished after.In certain embodiments, can a little later the time, analyze the data that comprise described investigation result, perhaps in fact can further analyze with further evaluation one tissue so that provide evaluation to another tissue.

[24] described method may further include the step of a plurality of information holders in the investigation group, and wherein said group relates to the relevant environment attribute of described tissue.The step that match is provided with lottery to a plurality of tissues can also be arranged, and wherein said awards are based on according to one or more evaluation results of the present invention.In one embodiment, this method is used to estimate the service structure of specialty.In certain embodiments, described analytical procedure comprise that comparison receives about the information of this tissue and the information that is received about at least one rival.

[25] in another embodiment, the method of estimating at least one environment attribute relevant with tissue is provided, comprise: the information holder who discerns at least one group, this group comprises and has about at least one member of the information of this tissue and have at least one member of information of at least one rival of this tissue that wherein said information about this tissue and rival is relevant with described environment attribute; The a plurality of information holders that investigate in this group respond with acquisition, and this response comprises the information about this tissue and rival; Analyze this response to produce evaluation result.

[26] method of the present invention may further include the match with lottery of a plurality of tissues, and wherein said awards are based on according to one or more evaluations of the present invention.In addition, one or more in described identification, investigation and the analytical procedure implement electronically.

[27] in another embodiment, provide the system or equipment of at least one attribute that is used for evaluation of tissue, it comprises: be used to store and the storage system of estimating relevant information; Be used for investigating system that the information holder who is discerned is investigated; Be used to analyse and investigate response to produce the analytic system of estimating; Optionally be used for one or more evaluation results are sent to the communication system of tissue.Described system or equipment may further include the information holder's that can discern at least one group disposal system, and the hard disk on the computing machine that storage system can comprise with disposal system is communicated by letter; And investigating system can comprise internet site and bottom software.

[28] any embodiment shown in here can independently work, unless and clearly get rid of, any feature or embodiment can make up by any way to realize preferred embodiment.After the instruction and claim of explanation of reading preferred embodiment, other advantage of the present invention and embodiment will also will become clearer to those of ordinary skills.

[29] in whole instructions, (comprise any claim of enclosing), unless context requirement, otherwise term " comprises " and will be understood to mean such as the verb of " comprising " or " comprising " and comprise numeral or step or set of number or the step of being stated, and does not get rid of any other numeral or step or set of number or step.

Description of drawings

[30] with reference to the accompanying drawings, utilize detailed description hereinafter, other advantage of the present invention will become more obvious, wherein:

Fig. 1 is according to a preferred embodiment of the present invention, the schematically showing of the relation that may exist between each entity that participate in to estimate and advisory organization;

Fig. 2 is in a preferred embodiment of the invention, from the angle of database, investigation and output, and the schematically showing of the relation between each entity;

Fig. 3 is according to preferred embodiment shown in Figure 1, the schematically showing of potential bottom model of growth;

Fig. 4 shows based on the element of the example of model of growth shown in Figure 3 and result;

Fig. 5 is the block diagram according to the assembly of the system or equipment of a preferred embodiment of the invention;

Fig. 6 is the process flow diagram according to the routine of the exemplifying embodiment method of a preferred embodiment of the invention;

Fig. 7 shows according to one embodiment of the present of invention, can implement in one or more computer systems or other disposal system so that carry out hardware, software or its combination of function of the present invention;

Fig. 8 shows according to the various nextport hardware component NextPorts of embodiments of the invention and the demonstration system figure of further feature.

Embodiment

[31] as used herein, " attribute " is the factor that is associated with the success of tissue in some respects.As definition here, attribute can comprise that organizational attribution or environment be familiar with.The present invention can be used to estimate single or multiple attributes.

[32] as used herein, " organizational attribution " is to be associated with the success of tissue in some respects and can be organized the feature of the tissue of influence.For example, organizational attribution can be with following relevant: the quality of the market perception, technology performance, customer satisfaction, product or the service of marketing, brand, brand sensation, tissue, environmental impact, moral standards, human resource management, financial performance, social influence, customer service, innovation, strategy, enforcement etc.In certain embodiments, organizational attribution is the subjective aspect of tissue, and comprises for example reputation and/or service level.According to method of the present invention can evaluation of tissue any organizational attribution.The present invention can be used to estimate single or multiple organizational attributions.

[33] as used herein, " environment attribute " is the feature of the environment of tissue, and it is associated with the success of this tissue in some respects, and organizing generally also only has seldom influence power to its (even if having).Although possible environment attribute is relevant with organizational attribution in some respects, not necessarily like this.Environment attribute comes the influence of total environment at self-organization operation place, and this properties affect tissue and tissue will be appreciated that it in some sense.On the contrary, organizational attribution is the internal feature of tissue.For example, environment attribute can be relevant with industrial prospect, the trend of the industry under for example this tissue is runed, or the trend among its client.Environment attribute can comprise, for example to a problem that industry is concerned about most, and the prediction of the direction that faces about industry and the significant opportunity that industry is recognized.When such information and one or more clients of tissue run the industry at place when relevant, this information is particularly useful for the organizational attribution of this tissue of assessment.This is because such assessment is useful for being chosen as product or the service current and future that the expection client provides.In certain embodiments, the environment attribute that estimate is buyer's behavior of usually buying the entity of product or service from this tissue and/or its rival.

[34] as used herein, " information holder " has some individuals that get in touch, colony or tissue with described field of organizing this tissue maybe to run at least.This contact self may be very trickle, but it will be enough to make that one or more information holders can provide the evaluation relevant with organizational attribution or environment attribute, thus and auxiliary evaluation.Depend on organizational attribution or the environment attribute that to estimate, select the information holder.

[35] example hereinafter is not to be used for restriction and to provide further background.For example, in the time of the relevant information of the organizational attribution of feeling when investigation and brand or the environment attribute of industrial prospect, the information holder of a group can comprise for example relevant with the business of this tissue individual, colony or commercial entity.In certain embodiments, information holder is the potential or actual recipient of the service of described tissue and/or product, and for example, the individual who selects to have insurance investigates the environment attribute about the direction of insurance industry.In certain embodiments, information holder is the focus of tissue marketing, for example, in the time of the investigation information of collecting about the organizational attribution of brand loyalty, can select sponsored media spectators or audience.In other embodiments, information holder is client, client or the consumer of tissue, for example, can select client when collecting the investigation information of the attribute of experiencing about brand.In the embodiment of the association attributes of estimating human resources, information holder can be employee or its subclass, and described attribute can be employee's satisfaction for example.According to a preferred embodiment, discern the source of the information holder of a plurality of groups as the information holder that will investigate.

[36] the information holder of another group can comprise individual, colony or the entity relevant with described tissue.Thereby for example the information holder can be the current or previous member (or employee) of this tissue, certain class employee, the person in charge, manager, copartner, shareholder etc.Irrelevant information possessor can comprise the rival of for example current, potential or previous client, industrial organization, professional copartner (for example co-worker, joint copartner or licensee), medium, government or regulatory authority's (comprising complaint handling mechanism), this tissue, and the problem relevant for this tissue comprises interested entity such as environment or social concern or individual etc.

[37] according to some embodiment, as the part of method of the present invention, the member of one or more government organs that this tissue is come into contacts with usually is identified as the information holder and it is investigated.According to this embodiment, can evaluation Example as the attribute of the efficient of coming into contacts with government organs.The accounting that such evaluation is for example come into contacts with the tax bureau for assessment, the patent attorney who comes into contacts with Patent Office or the supervision consultant's that comes into contacts with regulator (for example relevant food and medication management department) etc. individuals and organizations' efficient is particularly useful.

[38],, preferably one or more complaint handling mechanism is identified as the information holder and it is investigated as the part of the inventive method according to another embodiment.According to this embodiment, can discern the information relevant with some negative characteristics of described tissue.This feature can be relevant with any suitable attribute, and product quality (and product recall) for example is to deferring to of international standard, by client or the client's of professional services organization complaint.In similar embodiment,, be the information holder with one or more consumer's group identification and it is investigated as the part of method of the present invention.Such consumer group can provide the positive or negative assessment about one or more attributes.

[39],, one group of rival is identified as the information holder and it is investigated as the part of method of the present invention according to another embodiment.According to this embodiment, tissue can not only compare the sensation of client on market, can also compare its rival's sensation.Such information can provide the foreknowledge to the strategy in company future.

[40] the information holder can be limited by for example specific feature.Such feature can be relevant with demography, such as sex, age, geographic position, entity type etc.Thereby, for example, can be restricted to as the information holder of the investigation of the part of method of the present invention only is that those are in specific geographic position or country, perhaps in particular market is divided, perhaps for specific environment or those interesting holders of social concern.

[41] in one embodiment, information holder has the information of one or more related fields of service, product or its combination about described tissue.For example, such group can be industry group or subgroup, perhaps can be by specific requirement definition the demand of specific products or service (for example, to).

[42] as the skilled person will appreciate, can be undertaken by any suitable manner the identification of information holder or information holder group according to the present invention.For example, identification can be by to information holder's catalogue or can be undertaken by the information holder's who is provided by evaluation of tissue the database or the analysis of tabulation.According to embodiments of the invention,, come identifying information holder's group by attribute of at first considering to estimate (tissue or society) and the group of searching for and discern the information holder relevant subsequently with those attributes.Another embodiment according to estimate a plurality of tissues in single investigation requires each tissue that the tabulation that will invite the client who participates in this investigation is provided.According to some embodiment, described tissue is invited provides the professional service of customer list structure.

[43] as used herein, " independence " side relevant with evaluation is defined as and the irrelevant side of tissue of being estimated.In certain embodiments, described independent parties is the advisory organization (also being called " consulting group " or single " consultant " convertibly at this) that service is provided for tissue.

[44] as used herein, " race condition " is defined as at least one rival with respect to tissue, the professional position of this tissue.In a preferred embodiment, race condition means rate of profit, sustainability, the market share, robustness, potential growth, human capital, capital, professional performance or above combination.

The invention has the advantages that [45] by independence to a greater extent, the validity of evaluation is strengthened.According to some embodiment of the present invention, for two important dimension estimating the independence created comprise: 1) need not relate to the name that the participation of tissue of the theme of this evaluation just can the acquired information holder, such as the client who interrelates with research; 2) research can and carry out by third party's design.Certainly, according to the present invention, can independently estimate with in this mode one or both.

[46] as used herein, interested parties can comprise the tissue that will estimate had to be paid close attention to and/or individual, group and/or the entity of interest (for example finance), vested interest is preferably arranged, and individual, group and/or the entity (for example business cooperation person) of direct or indirect domination are more preferably arranged.

[47] method purpose of the present invention be estimate belong to, about or organizational attribution and/or the environment attribute relevant with any tissue, this tissue preferably with tissue people or the interactional tissue of entity outward.In one embodiment, this method can be used to estimate the attribute that the company of product is provided to the client.In another embodiment, the present invention is applicable to the attribute of estimating the tissue that service is provided, for example " professional services organization ", and such as in law, finance, engineering, Management Advisory Services, infotech (IT) specialty, or in the mechanism in advertisement or training field.In addition, the present invention also preferably is applicable to the tissue that service is provided of many other types, such as industry service (for example transport, communicate by letter or clean) or financial service (for example bank or insurance), or pharmaceutical companies and health professional; The Medical Devices of hospital and health institution and service, the fabricator's of all types goods raw material and component vendor are such as the supplier of office supplies and service.In certain embodiments, types of organization can comprise nonprofit corporation or government organs.

[48], analyze the attribute that relates to such tissue, product or service that the individual that these are organized does not provide the individual capacity that satisfies the needs of consumers in principle uses or consumes according to an embodiment.The such product or the example of service comprise groceries, personal nursing and decoration, household supplies, retail shop, retail bank, automobile, related service of packing etc.In one embodiment, analyze about the attribute of the tissue of product or service is provided to other enterprise, such as business to business (B2B) tissue.

[49] organizing that another advantage of method of the present invention is estimated do not need to participate in evaluation.Thereby, might obtain need not obtain the permission of this tissue to the evaluation of the attribute of a tissue.According to an additional embodiment, in single large-scale evaluation, estimate a plurality of tissues from a series of market segmentations.In another embodiment, evaluation relates to from a plurality of industries of the group that may have common one or more information holders or information holder or the tissue in field.Thereby, for example, in one embodiment, estimate the professional services organization that relates to from many subjects, for example law, accounting, patent attorney, engineering, Management Advisory Services, IT etc.

[50] according to some embodiment, estimate comprise to tissue more than an organizational attribution or the environment attribute relevant or the analysis of their combination with this tissue.In one embodiment, estimate the analysis comprise the environment attribute of the organizational attribution of brand and performance (performance) and buyer's behavior.Preferably, assess the part of the subcategory of each organizational attribution and/or environment attribute, and preferably produce the detailed assessment of each subcategory as evaluation.Thereby for example the subcategory of " buyer's behavior " environment attribute (feature of potential buyer of the service that is provided by the tissue of being estimated is provided for it) comprising: the driving of the process that makes a decision, selection, loyalty, performance, value, recommendation and conversion; Brand covers popularity, association, attitude, promise and difference (comprising benchmark) and " unit that makes a decision (doing the explanation of character of the main body of purchase decision in the potential buyer who serves) " and the process that makes a decision.Similarly, the subcategory of organizational attribution performance comprises that general performance also comprises the performance of each several part, for example (at particular professional) such as technical skill, sense of responsibility, commercialization suggestion, geographical coverings.

[51] optimised being designed for of the evaluation of being carried out created the improved chance of enterprise.Improvement can be any relevant, mensurable or computable mode.But it is often directly related with the performance as institute's analytic attribute of the part of evaluation.According to some embodiment, estimate and be designed to help tissue improvement performance and/or identification growth opportunity.Preferably, estimate the comparison that comprises with other related data.Such comparison can be any correlation type.For example, can be with specific industry or in the comparison of relevant state, country, area or international benchmark of the benchmark of investigating period identification.

[52], relatively may relate to about for example tissue of collection or industry or information holder or client's historical information during carrying out according to previous evaluation of the present invention according to the present invention.

[53] according to the present invention, evaluation can be any suitable type, comprises any explanation and any content, as long as it provides organizing useful output.In certain embodiments, assessment is based on the quantitative result that produces from the analysis to investigation result.Can create raw data that investigation apparatus is used to provide quantitative for analysis.

[54] can offer the tissue of being discussed (i.e. the tissue of being estimated) according to evaluation of the present invention.In most of embodiment, third-party industry evaluation can provide according to the request of tissue and relative commercial clause, such as payment, confidentiality etc.In a preferred embodiment, the tissue of participation is received the result of evaluation.In certain embodiments, at least one in this group tissue obtained (for example buying) this evaluation by the evaluation of tissue refusal.

[55] for example hard copy, electronics, online, face-to-face or online symposial etc. can any suitable form be provided according to evaluation of the present invention.According to an embodiment, tissue can be selected to make up with report or symposial or its and obtain to estimate.Thereby, for example, can provide client or client's symposial and/or consulting service based on this evaluation result.According to another embodiment, tissue can be permitted and some or all ofly be belonged to its raw data and utilize proprietary instrument further to analyze these data.Such instrument can provide with any suitable form, and for example they can provide by the Internet is online, perhaps provides such as CD with digital media, perhaps by any other suitable method.

[56] preferred, estimate and comprise definite benchmark, preferably from information holder's angle.As used herein, benchmark comprises the baseline value or the statistics of company for example or industry.In general, the term benchmark uses with the definition of generally understanding in the prior art.For example, benchmark is generally as reference statistical, so that the future of characterization tissue, behavior or performance relatively.Determine that benchmark can be from the client of tissue or client's angle.In another embodiment, estimate that to provide with organizing relevant especially useful information and this information be that statistics goes up effectively and high-quality.

[57] according to method of the present invention, the system that is used to estimate can investigate in any suitable manner.Thereby, for example, evaluation can be manually and/or hard copy carry out.Preferably, the carrying out of investigation of the present invention and the whole bag of tricks can be for example part or all of software automation or with the computer-readable program robotization.In addition, investigation, investigation response and/or estimate can for example the Internet and/or LAN (Local Area Network) offer more than a terminal user by computer network.

[58] as the skilled person will appreciate, the purpose of investigation apparatus to be used for suitably estimating will be created.According to an embodiment, this device is created based on the feedback of coming self-organization, information holder and other interested parties.Such feedback can provide in any suitable time, preferably when providing value information for investigation.For example, it can provide according to previous evaluation, and perhaps the part as customizing messages collection activity such as focus group provides.In certain embodiments, preferably described be organized as the client that investigation response is provided service is provided after the very short time, or more preferably immediately, investigate.

[59] as the skilled person will appreciate, can be undertaken by any suitable manner the analysis of investigation response according to the present invention.For example, suitable titular individual/entity can manually be browsed investigation, or preferably can be auxiliary in some way by computing machine, or preferred, and investigation can full automation.Those skilled in the art will recognize that, can use the canonical statistics technology to analyze and estimate investigation response and such technology and utilize assisting of computing machine to implement to small part usually.In one embodiment of the invention, the complete analysis of investigation response is undertaken by computing machine.

[60], before tissue receives investigation result or estimates, the prediction that investigation result and tissue are carried out is compared according to another embodiment.For example, predicted figure may be the result of tissue expectation.In addition, the investigation and analysis result can be compared with organizing the target that has been provided with.Can use any suitable method to generate such comparison.For example, tissue can generate one group of target that characterizes with the quantification project, and the investigation apparatus of creating subsequently is used for estimating these projects, thereby makes it possible to the relative performance of assessment objective.Like this relatively be useful, for example, make tissue can analyze and estimate to the gap between the current state of the assessment of the performance of given organizational attribution or environment attribute and affairs.

[61] method of the present invention can be by carrying out at anyone or the entity of the organization internal of being discussed or outside this area, for example, and the consultant of tissue.

[62], can set up the match with lottery of a plurality of tissues according to an alternative embodiment of the invention.Award can be based on any suitable feature, for example according to the raising (for example surmount expectation as benchmark) of the present invention in one or more evaluations.

[63] match can be united use with evaluation method of the present invention with lottery, for example as promoting to estimate the method for finishing, the participation of encouraging tissue and/or information holder is become interested in evaluation procedure, and/or the achievement of understanding tissue (or on the contrary, emphasizing to show the visual defects of poor tissue).In certain embodiments, operate such match by combination according to evaluation of the present invention, might obtain more benefits, for example increase quantity with the information holder of investigated participation, the outside image and income or the like of the entity of the number of the tissue that increase is estimated and raising running match.

[64] as the skilled person will appreciate, match can operate in any suitable manner.For example, can be to be to have promised to undertake the tissue that obtains evaluation only with the tissue limitations that enters match alternatively.Alternative, also can match be restricted to any tissue (promptly opening).Any method in these methods can be potential increase promise to undertake the number of the tissue that obtains evaluation.According to this aspect of the present invention, award can be based on rank, performance or the mark of for example one or more attributes or some combination of attributes of being estimated.

[65] match can be by any suitable entity management, or corporate management.Thereby, for example, in certain embodiments, can unite in the scope of or irrelevant industry relevant, entity relevant with this industry, among this industry manages match with the identical industry of the tissue of attempting to improve performance.For example, award can be by advisory organization and/or medium enterprise (for example report match or its result's media representatives) separately or unite and provide.For example, consulting structure or medium enterprise can preside over, judge, support, summarize the result of match with lottery and/or broadcast this and compete with lottery.This is competed with lottery can be in the inter-sectional or department of company, in intercompany or the company, between the industry of market or industry or within the industry, or between industry or in the industry.

[66] in an embodiment, provide the method that produces income for medium enterprise, comprised in conjunction with competing with lottery according to evaluation method of the present invention, system or equipment operation organization.Utilize evaluation method of the present invention, might significantly improve income, for example,, increased the market intelligence that offers general commercial organization and set up, exchange and serve with outside image by by means of the relevant match of carrying out according to the present invention with lottery.Medium enterprise can obtainable other benefit comprise from the present invention: generate extra content and sell to the subscriber, improve the outside image and the relevant sale of the media content of result of the match and analysis with lottery are described in detail in detail, the patronage of ceremony with lottery, match and propaganda is taken in.

[67] in another embodiment of the present invention, provide the system or equipment of at least one attribute that is used for evaluation of tissue, it comprises: the storage system that is used to store the collected information relevant with this evaluation; Be used for investigating system that the information holder who is discerned is investigated,, or provide online website to come acquisition of information for example by sending electronic mail or mail questionaire to the information holder; The analysis and investigation response for example comprises statistical analysis software to produce the analytic system of estimating; With optional communication system, it sends one or more evaluation results to tissue, for example the internet.

[68] described system or equipment may further include the disposal system that can discern at least one information holder group.Can comprise the database of the information holder group that for example stores potentially useful according to the configuration of the system or equipment of this embodiment, this database storing is on storer.This database can use from the information of the known information source of in advance collecting relevant with the information holder and fill.The information source of collecting in advance like this can for example comprise Finance House Association, regulator etc.Database can be linked to the one or more information types relevant with one or more attributes with each information holder or information holder group in addition.As just example, database can be included in specific geographic position, for example in the country, in preceding 1000 company as the lawyer's of house counsel's work list.According to disposal system of the present invention can search database seeking the lawyer who works in the company in specific industry department so that identification have with this industry in the brand of legal agency experience the information holder of the relevant information of attribute.

[69] in another embodiment, the hard disk in the computing machine that described storage system comprises with disposal system is communicated by letter; And investigating system comprises internet site and bottom software.

[70] can be to be fit to any adequate types that storage is used to move the information of method of the present invention according to storage system of the present invention.Preferably, this system comprises the hard disk on the computing machine.According to this aspect of the present invention, disposal system can be any suitable type.Storage system can be communicated by letter by any suitable method with disposal system, comprises (as an example), and direct electron connects, the connection by network, wireless connections etc.The mode that disposal system can be discerned at least one information holder group can be any suitable manner.For example, known as those skilled in the art, can relate to according to the analysis of preassigned the data in the database.

[71] depending on the degree of being investigated by computing machine, can be any suitable type according to investigating system of the present invention.Thereby according to some embodiment, whole investigation is undertaken by computing machine, and in this case, investigating system can for example comprise the bottom investigation apparatus of internet site and bottom software and electronic form.Optionally, investigating system can comprise automatically and the mutual device of investigation respondent.Thereby for example, it can react to some fresh information, for example by replying mail that computing machine generates to the respondent or by being gathered by problem or problem that the respondent answers based on the answer of at least one previous problem is selected.

[72] can comprise any suitable hardware and/or the software that to analyze according to method of the present invention according to analytic system of the present invention.Can comprise according to communication system of the present invention can be according to any suitable hardware and/or the software of method communication of the present invention.According to a preferred embodiment, communication system comprises by e-mail creation and sends the device of electronic document (it can be any suitable form, for example by the PDF of the Adobe system house initiative of California, USA San Jose).

[73] according to an embodiment shown in Figure 1, advisory organization 1 is estimated according to 2 pairs of a plurality of attributes from a plurality of professional services organizations of five specialties of the present invention and medium enterprise, and medium enterprise 2 provides related content for commercial group the hard copy magazine of oneself orientating as by weekly (is to replenish with online content).

[74] according to this embodiment of the present invention, in single investigation, estimate the evaluation of the classification of buyer's behavior (environment attribute), brand and the performance (all being organizational attribution) of this investigation covering professional services organization.For example, in this example, buyer's behavior has covered the unit that makes a decision, driving, loyalty, performance, value, recommendation and the conversion of the process that makes a decision, selection; Brand covers popularity, association, attitude, promise and difference (comprising benchmark); Performance has covered general performance and ingredient, for example (being fit to particular professional) such as technical skill, sense of responsibility, commercialization suggestion, geographical coverings.Outcome variable for example loyalty is included as the tolerance of expense and value with recommending.All these determine benchmark with respect to the keystone competitor.

[75] consensus data allows response is divided into many subclass (for example cutting apart), comprises by mechanism's size, respondent position, address, and for example this allows the more explication de texte to data.Preferably, estimate and in time to be adjusted (for example redefining), for example annual, so that safeguard key reference feature and relevant environment attribute, thereby guarantee, and improve this evaluation at every turn when preferably carrying out along with the time changes the serviceability and the degree of correlation of estimating.

[76] in one embodiment, medium cartel advisory organization running match (also being called " grand prix " or " match " convertibly) with lottery.Medium enterprise provides popularization, the special version of issue grand prix, and organization activity is also arranged patronage night, and advisory organization provides result and management and entrant's relation.Medium enterprise returns the visit that advisory organization provides the appropriate database (for example its subscriber database) to it, with in order to discern potential investigation respondent 6.

[77] in certain embodiments, the popularization of grand prix comprises the advertisement in many weeks, advertisement for example comprises opens up the special magazine version that the space is explained this grand prix (comprising how participating in) and focused on the victor of this grand prix in the website of medium enterprise the magazine of this medium enterprise.The grand prix ceremony is held in special dinner party, wherein announces the victor before special link.Although do not point out, have the patronage arrangement of corporate sponsor, this corporate sponsor provides extra fund for described medium enterprise, to obtain the common brand of grand prix.The benefit A that medium enterprise participates in comprises: the magazine content; The sale of magazine; Patronage income from corporate sponsor; Orientate as and the maximally related magazine of this specialty; The public attention that grand prix produces.

[78] medium enterprise can comprise to the benefit B that advisory organization provides, and for example: advisory organization is in the popularization of special release version; The propaganda grand prix is in the popularization of website and publication; Suitable access of database power is investigated respondent 6 to seek other; For the mechanism's (estimating buyer 3) from the vast scope of vast scope specialty provides excitation, further discern the investigation respondent 6 of investigation component of the present invention with the customer database C that they are provided.

[79] in certain embodiments, any professional services organization that considers order pre-determined size of one of that run and specialty that belong to survey subject in selected geographic area can enter grand prix.Although expecting that among such grand prix entrant 5 some will also be bought estimates 3 and be the member of industry association 4, this is not the essential requirement that enters grand prix.Encouraged to enter this grand prix from the professional services organization of five selected subjects, so that obtain advantage E, it can comprise: the possibility of triumph, and this comprises further interests, comprising the sales promotion of strengthening, better trust when near the expection client; With free report from research, this report provide with according to the different whole summary of evaluation of the present invention and provide about the general information of grand prix and a dot information that shows about mechanism.

[80] in return, mechanism provides following advantage for seeking advice from structure F: be no less than the customer name of predetermined number and the database of e-mail address, this database is used for determining the victor of grand prix and collects data (based on the victor is selected in the constituent investigation and the answer of the problem of estimating a part) for estimating; One cover registration fee; Be used to sell the prompting of appraisal report and other consulting service.

[81] buyer 3 according to evaluation of the present invention can buy various report and external member according to their specific needs.The report of different dimensions can comprise: professional special report; Geographical report; The investigation field of for example buyer's behavior, brand awareness, brand association, brand attitude and performance.

[82] can also invite mechanism to submit the customer database that in investigation, uses to.The benefit that this mechanism obtains be this make it possible to determine can getable bigger inter-agency benchmark than under other situation (promptly office with put into practice the rank of group).

[83] comprise for the benefit D that buys the mechanism that estimates, for example: obtain large-scale independently investigation and prospect prediction between the client, comprise obtaining about the information of organizational attribution and environment attribute, how this attribute for example client is bought, the position of this mechanism in market how, how compares performance with it with the rival; The market of quantification is provided based on policy information rather than viewpoint and rumor; And entrust (and order) higher management team to take action.

[84] mechanism for the benefit C that advisory organization provides is: by buying the income of appraisal report; The customer database that is used to study; The questionnaire design (passing through groups of users) of input next year; And cross-selling (also can be called " cross-marketing " in this area) chance, promptly mechanism buys an evaluation and may use this advisory organization to carry out other service subsequently.

[85] professional association 4 participates in described process.Benefit G to association comprises: free member's investigation; Free journal of writings, the free vote of grand prix dinner party, the project of participatory group's wish improves the standard of customer service in the professional services organization; With the support of the website of magazine, relevant evaluation report and the advisory organization of medium enterprise and medium enterprise to popularity.

[86] association comprises to the benefit H that advisory organization provides: the database that is used to study; Allow to use their sign and the credibility of name; Introduce potential other association that above-mentioned benefit may be provided; Some inputs to the problem of use in the investigation.

[87] in case invitation email is distributed to investigation respondent 6 (can distribute usually several ten thousand or hundreds of thousands part), the invitee has an opportunity to respond.Provide several incentive J to encourage response to the invitee: bonus incentives; Free report from research; For them may be member's association, to the input of the investigation of association running; Invisible group interest is for example from the better customer service of professional services organization.

[88] advisory organization 1 obtains many benefits from running the present invention according to this embodiment, comprising: from selling the income that appraisal report produces; Entrant's entering by association and grand prix to new markets; Propaganda by grand prix is worth Branding; Relation with the key message holder who comprises mechanism, medium and association.

[89] Fig. 2 further provides according to the mutual general view between the entity among the embodiment shown in Fig. 1 of method of the present invention.At first, association, mechanism and medium enterprise (M.E.) all submit database to advisory organization.These databases comprise the potential customers' of described professional services organization e-mail address.These databases constitute the sample of inviting the people who participates in the investigation of using in this investigation.It is employee's monitor that the output of the information relevant with sensation with the current and following employee's of professional services organization attitude is provided.

[90] investigation comprises the unique hyperlink that sends to online study to each addresses of items of mail usually.Send and invite and prompting, and collect and respond.Compile result, respondent's report, grand prix entrant report and the association's report responding and analyze to produce evaluation, grand prix.

[91] Fig. 3 shows according to embodiment shown in Figure 1, offers the model of growth of the policy information of mechanism in evaluation.Starting point is to exist the mode of three kinds of additional incomes (output): by the value (for example improving price) that maximizes each transaction; By keeping and the development existing customer; And by attracting new client.

[92] " announcement zone (area informed) " element helps to realize these three kinds of outputs.For example, the brand of hoisting gear will help to attract new client." evaluation input " element demonstrates according to the evaluation of this embodiment and what has been developed and how to have sent into " announcement zone ".For example, estimate and developed brand recognition, association and relevant attitude, these have defined the brand intensity of mechanism and the chance of lifting together.

[93] Fig. 5 is that integral body is denoted as 10 according to the block diagram of the assembly of system or equipment of the present invention.Memory storage (for example storage system) 11 is used to store the information that may have the tissue of its information about information holder, information holder group and information holder.Treating apparatus (for example disposal system) 12 connects the A ' that communicates by letter with storage system 11 via standard.Treating apparatus (for example disposal system) can be discerned at least one information holder group, one or more members of this group have the information about described tissue, and one or more members of this group have the information about one or more rivals of this tissue.Investigation apparatus (for example investigating system) 13 can to the described information holder who discerns carry out about the performance of the attribute of (a) this tissue and (b) its one or more rivals in the investigation of the performance of this attribute.Investigating system 13 and storage system 11 are carried out the B ' that communicates by letter about related organization, information holder and the information of information holder group, carry out about communicating by letter for the information holder of inquiry agency identification with disposal system 12.Analytical equipment (for example analytic system) 14 analysis and investigation response so that produce is estimated, and carries out result about the investigation D that communicates by letter with investigating system 13.Communicator (communication system) 15 communicates E with analytical equipment 14, and sends one or more evaluation results at least one tissue.

[94] Fig. 6 is the process flow diagram of implementing according to the routine of exemplary method of the present invention.

[95] some advantages of this specific embodiment are related to price, brand, attract clients, keep and develop the indicated value in advance of client, focus strategy effort, implementation issue and warning.Price comprises knowing how many expenses the client is collected, current very crucial to profit maximization.The present invention has illustrated the price sensation of actual customer, allows the price of this tissue of tissue discovery to compare how are you feeling today with other, thereby determines whether to improve price or improve how many prices.

[96] brand comprises the intensity of lifting brand in market, and very crucial for the growth of mechanism.Branding data of the present invention helps to determine the current state of brand, and symposial helps to determine the method for advancing and be arranged on the strong action plan that strengthens this brand in the target market.

[97] attract clients to be included in and bring high-quality client aspect to do better and very important for the growth of mechanism.Disclosed potential customers according to evaluation of the present invention and in mechanism, what has been sought, check the market behavior and enter the contact of considering between the set, what kind of is likely with your public praise introduction, this means that you can be decided to be the more and/or better client of attraction with your market and the target of customer service strategy.

[98] keep and the development client is included in and keeps and do better in development existing customer aspect so that profit maximization and mechanism is grown up.Demonstrate a mechanism according to evaluation of the present invention and should be what different client who keeps happiness, with what loyalty is hit maximum, this means that mechanism can be decided to be the target of market and customer service strategy reservation and develop its best client.

[99] focus strategy is made great efforts to comprise the strategic area of identification key and focus is concentrated thereon.The present invention helps to have realized the identification of the strategic area that must pay close attention to company, and symposial will help a small amount of crucial strategic priority of definition.Next, the control to its strategic agenda recovers in company, and can successfully implement those profit and growth a matter of great account feelings to the said firm.

[100] implementation issue originates from the result in the difficulty that obtains higher management (for example, the copartner of professional services organization " buys " and participate in the strategy of this tissue) aspect sometimes.Method and system of the present invention helps improve these problems by the just real data that are difficult to arguement are provided.Design discussion can be simulated arguement and the ownership on the forward march.That is to say that senior manager or responsible official finally believe this strategy and promise to undertake and implement it.

[101] " indication " in advance value is to estimate and monitor working people's performance and can not depend on backward indication unduly every month the mode of finance for example.The invention provides in the tissue based on the framework of balance accumulating card, this means that the working people will concentrate one's energy in the improvement in the field of the long-term growth that will help this mechanism.

Example:

[102] will further specify the present invention by the example of several non-limiting now,, should not be construed any type of restriction although they concentrate on specific preferred embodiment.Fig. 4 has summarized based on the element of the example of preferred embodiment shown in Figure 1 and result.

[103] in each example, evaluation refers to according to evaluation of the present invention and data that next generate and the analysis of carrying out, based on comparison as described herein and analysis, and special in the comparison between the rival about one or more organizational attributions or environment attribute.

[104] A of example 1-mechanism distinguishes the method that they manage new client and existing customer

Mechanism: large-scale domestic institution, the market leader.

By evaluation attributes: buyer's behavior

Information holder selects: the in-house individual who discerns and be chosen in the COS that the common purchase A of mechanism provided.

Investigation information about: which mechanism the buyer selects send the mode of work.In the client of mechanism and the difference between the non-client.

In evaluation, give the grading of mechanism: disappointed performance (given market place).

The key component of estimating: to comparison by the table-drive of estimating generation.Concentrate on selection, performance, loyalty, recommendation and value especially.These are used to notify the selection of the suitable strategy that is used for client's generation and client's reservation.

The key message of discerning in the evaluation: " although new client sees reputation, the existing customer more pays close attention to service ".(thereby for the A of mechanism, the main points of evaluation are to seek and so on environment attribute about new and existing client in mechanism.They are all in " buyer's behavior " subclass of environment attribute.) to this message of identification responding about the investigation of the problem of how making purchase decision.

Explain

The copartner of the A of mechanism runs into puzzlement.In the reasonable time that although this mechanism having dropped into and energy in customer account management, the evaluation result that obtains is disappointed.Themselves customer survey generally was very optimistic in the past.

Instinct at first is the discovery of refusal this report.But after this result being carried out quite long discussion and inquiry, do not deny finally that relatively poor with respect to its performance of other mechanism is true.

Discussion concentrates on the comparison to table-drive, and this table demonstrates and drives the user and select the thing of a mechanism not necessarily to drive them to remain loyal.The co-worker obtains conclusion, although their system has emphasized the importance of customer account management, lacks singularity, that is to say that they give tacit consent to makes them win the identical technology of work in the process that makes up with client's relation.Although and this performance that brings, the whole high-caliber performance explanation of all mechanisms also needs more on the market.

In ensuing several weeks and symposial subsequently, special team has developed an exchange programme, this planned is used to give each copartner to winning the understanding of the difference between client and the services client, and how especially managing customer to obtain loyalty and growth.

Copartner is described as the things that maximum that she experiences is widened one's vision with this evaluation in the practice in 20 years.By this market manager's view, symposial has most important influence will surmounting in the intervention of " only working " with exchanging of client the professional that encourages the A of mechanism.

The example 2-B of mechanism has improved their price, and does not have lost customer

Mechanism: medium scale mechanism, have very strong reputation in its core market, in some Australian maximum clients' service, compete successfully with bigger mechanism.

By evaluation attributes: price and performance sensation

Information holder selects: current and potential customers

Investigation information about: based on the sensation of price and performance and rival's the value that relatively obtains sensation.

In evaluation, give the grading of mechanism: the top mechanism in similar each field.

The key component of estimating: the position of price-performance table and this mechanism quite is lower than the reasonable value line.This has provided adjusts the chance that is worth sensation and optimizes profit.(thereby, concerning the B of mechanism, the main points of this evaluation be the organizational attribution of price and performance and particularly with the price of rival contrast and the organizational attribution of performance.)

The key message of in evaluation, discerning: " client always says that to you charge is too many, but we know that the same market cost value of this class value ratio that we provide gets more ".The price of the client perception by the B of analysis institution and the performance that obtains and the price that obtains with the rival's of the B of mechanism client and the comparison of performance identify this critical message.Clearly, the B of mechanism is paying the equal performance of feeling with much lower price.

Explain

For the B of mechanism, this evaluation result will perplex the problem of copartner's a period of time and take focus to.They know that the bigger mechanism of their expense is much lower, but the client always tells them their price height.The copartner knows that they provide the same with great institutions even more value, but how they can adhere to the position of price, make the expense lost customer not again can press close to great institutions?

The expense that price performance table shows the B of mechanism below the value of market what.Continue when showing, the copartner obtains increasing evidence about expense.

Evaluation provides evidence, if do good, the price that price is pressed close to than great institutions can't cause lost customer.Along with the time goes over, the confidence that the management copartner can pursue the chance of improving price to mechanism increases.

Be not directly to increase the expense of collecting (emitting the risk of customer response fierceness), the copartner recognizes that the price in some fields can increase and the minimum opposition of client.New price strategy is carried out, and in six months, each copartner's profit has leap.

The example 3-C of mechanism finishes tactful deadlock, drives the change in key area

Mechanism: be considered as national mechanism by many " the effort persons of second echelon " in their market

By evaluation attributes: such as the attribute of service level, customer relationship and technical capability.

Information holder selects: current client, potential customers and rival's client

Investigation information about: with the sensation of the performance of feeling the C of mechanism that compares of the performance of rival on a series of attributes of the C of mechanism; The importance of the various environment attributes in driving customer selecting and loyalty.

Give the grading of mechanism in the evaluation: it is poor to show---on all properties with respect to the rival at category than low side.

The key component of estimating: based on the C of mechanism on a series of attributes with respect to the performance of rival on these attributes of the C of mechanism, although be mapped to the strategic relative importance value matrix of the relative Link Importance of same alike result---show that performance integral body is lower, have some aspects to have bigger priority to improve than others.These aspects be a) the Building Customer Loyalty degree maximum effect arranged and b) to be lower than its rival a lot of for the performance of the C of mechanism.(thereby for the C of mechanism, the main points of this evaluation are relevant with some performance attribute and the ability of they being determined priority is provided.)

The key message of in evaluation, discerning: " we do not need to continue to be seated discuss about improving performance in all respects how impossible---we need wholeheartedly pay close attention to the client lies in most those ".

Explain

As many rivals, the C of mechanism by uniting the independently office in each state, has progressively become country-wide mechanism, although they are adopters afterwards of this strategy.Several years in the past, leader team has changed many times, and main cause is to suspect that their impotentia realizes changing.

The evaluation symposial of the C of mechanism is very sharp-pointed for management committee, but the council be forced to recognize their very weak profit be this mechanism be not top mechanism and the reputation in client's eye, do not enjoyed the fact performance---many people have suspected that nobody is ready to hear.

The copartner does not argue following formula, and good performance attracts good client, attracts good office worker, and this brings better performance or the like, produces first-class profit.But many copartners' face shows that they improve for effect still feels unable.

Because understood the fact of this mechanism's performance difference, the performance of various organizational attributions becomes the focus of discussion to client's relative importance.Team reaches a decision, although they can not realize comprehensive improvement at once, they can concentrate on those the high aspects of priority that are identified as improvement on the strategic relative importance value matrix.

Can cause the attribute of maximum effect by having located some their effort, leader team has stepped the most important first step of improving performance.

Their personnel of the example 4-D of mechanism learning management are to meet mechanism's strength

Mechanism: the mechanism of single office of success

By evaluation attributes: the attribute of service level, customer relationship and technical capability for example.

Information holder selects: current client, potential customers and rival's client.

Investigation information about: with the sensation of the performance of feeling the D of mechanism that compares of the performance of rival on a series of attributes of the D of mechanism.The importance of various environment attributes in driving customer selecting and loyalty.

In evaluation, give the grading of mechanism: comprehensive strong executor.

The key component of estimating: identify the strength of the D of mechanism by the attribute level performance table of emphasizing fields such as coming into contacts with such as sense of responsibility, customer relationship, easily, the D of mechanism has outstanding performance than its rival.(thereby for the D of mechanism, the main points of this evaluation are related to some performance attribute and the ability of utilizing them are provided).

The key message of discerning in the evaluation: " top in order to stay, our internal process must react and strengthen these core competitiveness ".Since the performance of the D of mechanism on the many attributes important to the client rival than it is good, challenge is to keep this performance rather than develops it.

Explain

The management committee of the D of mechanism is very glad, and the evaluation result of hearing them shows, suspects as them, and they are top topworks in their market, and particularly aspect client's attention rate, many other mechanisms glide.But speaking in a low voice of oneself congratulating, management the copartner sit and observe, although obtain about their independent feedback of brute force performance finely, strategic relative importance value matrix does not identify the weak aspect that will solve.Except using this report to inspire inner morale, he queries this evaluation for the value that resembles his so top topworks.

He will challenge with it seems that harmless problem " what action we should do so " is thrown back and give advisory organization.

Before advisory organization can be responded, his positive HR was responsible for and has chipped in.She excitedly asserts, keep this position, and mechanism must change its recruitment process.As the only recruitment of " competence set A " of recent practice is not to pay close attention to the love'em mechanism of client and so on best way.Discuss and to carry out forward, and agree unanimously at last except recruitment, interview process, capability model and all need to upgrade about the decision of promoting are so that reflect bigger attention to " competence set B ".

The thing that some management committees are known has been confirmed in evaluation, but new visual angle and direction about strength how to utilize them best also are provided.The D of mechanism has had the long-term plan that their location dimension is held in the safety of top topworks now.

The example 5-E of mechanism has escaped from the phychology of " in the middle of being stuck in "

Mechanism: domestic institution, but on scale in this market maximum mechanism;

By evaluation attributes: the attribute relevant with brand.

Information holder selects: potential customers

Investigation information about: the rival of E of mechanism and the E of mechanism such as technical specialist, team's degree of depth, service range, easy-going and pay close attention to sensation on client's the attribute.

Give the grading of mechanism in the evaluation: average executor in the known all spectra in the market.

The key component of estimating: the brand location drawing (all competition brands and they with such as the attribute of work quality or service level performance the figure that gets in touch) with the centre that this mechanism places market, is not closely related with any differentiation attribute.(thereby for the E of mechanism, the main points of evaluation are about the brand attribute of sensation and ways of addressing this issue are provided.)

The key message of discerning in the evaluation: " how did we attract clients when we attempted everyone is done the best? we need prove that we are not the mediocre mechanisms in the middle of being stuck in." buyer's behavior data is given prominence to and shown that some clients attracted to certain community set, and other client attracted to different community sets.Most of mechanism gathers near one or other such community set.The E of mechanism is between two gatherings, so be not attractive mechanism for the client of two groups.

Explain

The E of mechanism experiences negative growth in recent years, and the copartner should be what has different viewpoints for the tactful direction of mechanism.The average performance of this mechanism in evaluation is not big strike, but neither the stagnant convictive complete reason of profit.

Symposial after estimating is around brand part and particularly brand positioning figure, and many copartners begin to explore.Generally speaking, the figure shows a plurality of clearly strategic locations.One is made of " group A ", and other zone of this figure is " group B ".Each the group with one clearly community set be associated.And each position is at different customer demand set.The problem of the E of mechanism be their brand in the middle of aspect which all be, all faint with getting in touch of each set, do not belong to any one set.The E of mechanism is regarded as classical " doing all business; Any one is not proficient in ".By what the brand location drawing provided this is found that clear, clear and definite explanation focuses on the discussion between the copartner on the tactful direction.It provides the language about the independence of the current location of this mechanism and quantifiable evidence and discussion option.

Although the copartner for this mechanism should towards direction very different viewpoints is arranged, all are agreed in symposial can not keep existing state.This evaluation is found to have persuaded management committee, in ensuing days, has overcome arguement and the repercussions among the copartner, has promoted new tactful direction.

The E of mechanism does not turn one's head again, and enjoys the growth more than market is average now.

The requirement that the example 6-F of mechanism discovery will be becomed privileged

Mechanism: medium sized mechanism have left a deep impression in market in the past 10 years.

By evaluation attributes: the leading mechanism of operation field (for example audit, the tax)

Information possessor selects: the potential customers of the F of mechanism

Investigation information about: who is the sensation of leading mechanism at some practise area.

Give the grading of mechanism in the evaluation: be top mechanism on many attributes.

The key component of estimating: brand and leading organization data show that this mechanism is very strong at the reputation attribute of the key component in market, but in other field, they are not regarded as the player.(thereby for the F of mechanism, the main points of evaluation are about the attribute of brand sensation and the method for utilizing it is provided.)

The key message of discerning in the evaluation: " best way of answering ' next doing and so on ' is to concentrate to pay close attention to our key strength in market, rather than what may more have interests ".Although it is not the F of mechanism has reached leading position at some practise areas, also high in their position of other practise area.Although the F of mechanism has made great efforts to strengthen their the leading position in other field, find to show that these effort do not make a difference and it is required not to be that this mechanism keeps its serial market place.Thereby this mechanism's decision is concentrated strength in their key area rather than is continued their experiences of difficult development frontier seldom.

Explain

In the past several years, the F of mechanism has solved the development of the long term policy of mechanism.As highly successful new relatively mechanism, it is felt as market easily just in its underfooting, although seldom the copartner really believes do not have their success of direction to keep forever.Needs that seldom have unanimity and more arguements to concentrate on to have market-driven in which commercial field and thereby have interests to pursue potentially most.

This arguement has taken place inevitably during estimating displaying, but the character of arguement has changed.Estimating the data of brand and leading mechanism discusses Evidence Framework current and that the imagination is following for leader group.

Although many commercial fields have profitable possibility, the success of the F of mechanism depends on the market perception in a way, and how strong they have in those fields.Clarity that evaluating data provides has been liberated the set up an organization mode of direction of F of copartner.Leader group is what makes the unusual and clear following idea of this mechanism, best action strategy be reservations and make up this otherness rather than satisfy all demands of market once more certainly.

The F of mechanism is by thinking that in market they are specializations of those business fields of important entrant, rather than pursues " perhaps ", nowadays kept their strong market position.

Exemplary process system component and function

The present invention can use hardware, software or their combination to implement, and can implement in one or more computer systems or other disposal system.In one embodiment, the present invention is directed to the one or more computer systems that to carry out function described here.Fig. 7 shows the example of such computer system.

Computer system 200 comprises one or more processors, and for example processor 204.Processor 204 is connected to communication construction 206 (for example communication bus, cross bar or network).In the mode of this schematic computer system various software implementation examples have been described.After reading this instructions, those skilled in the art will know how to use other computer system and/or structure to implement the present invention.

Computer system 200 can comprise from communication construction 206 (or from unshowned frame buffer zone) transmits figure, text and other data display interface 202 in order to showing at display unit 230.Computer system 200 also comprises primary memory 208, preferred random access storage device (RAM), and can also comprise supplementary storage 210.Supplementary storage 210 can comprise that for example, hard disk drive 212 and/or removable memory driver 214 are represented floppy disk, tape drive, CD drive etc.Removable memory driver 214 reads and/or writes to it from removable memory module 218 with known manner.Removable memory module 218 is represented floppy disk, tape, CD etc., by removable memory driver 214 read and writes.With clear, removable memory module 218 comprises the computer-usable storage medium that stores computer software and/or data on it.

In alternate embodiment, supplementary storage 210 can comprise and allows computer program or other instruction load other similar device in the computer system 200.Such device can comprise, for example, and removable memory module 222 and interface 220.Such example can comprise program cartridge and cartridge interface (for example using in the video game apparatus), removable storage chip (for example Erarable Programmable Read only Memory (EPROM) or programmable read-only memory (prom) and relevant socket) and other removable memory module 222 and permission are from the interface 220 of this removable memory module 222 to computer system 200 transmitting softwares and data.

Computer system 200 can also comprise communication interface 224.Communication interface 224 allows transmitting software and data between computer system 200 and external unit.The example of communication interface 224 can comprise modulator-demodular unit, network interface (for example Ethernet card), communication port, personal computer memory card international federation (PCMCIA) groove and card etc.Software and data by communication interface 224 transmission are forms of signal 228, and signal 228 can be electronics, electromagnetism, light or can be by other signal of communication interface 224 receptions.These signals 228 offer communication interface 224 by communication path (for example channel) 226.These path 226 carrying signals 228, and can realize with electric wire or cable, optical fiber, telephone wire, cellular link, radio frequency (RF) link and/or other communication channel.In this document, term " computer program medium " and " computer usable medium " are used for referring generally to generation such as removable memory driver 214, the hard disk of hard disk drive 212 dresses and the medium of signal 228.These computer programs provide software for computer system 200.The present invention is directed to such computer program.

Computer program (being also referred to as computer control logic) is stored in primary memory 208 and/or supplementary storage 210.Computer program can also receive by communication interface 224.Such computer program makes computer system 200 realize feature of the present invention described here when carrying out.Concrete, computer program makes processor 204 realize feature of the present invention when carrying out.Therefore, such computer program is represented the controller of computer system 200.

In using the software implementation embodiments of the invention, this software can be stored in the computer program and use removable memory driver 214, hard disk drive 212 or communication interface 224 to be written into computer system 200.Steering logic (software) makes processor 204 carry out function of the present invention described here when being carried out by processor 204.In another embodiment, mainly implement the present invention with hardware, for example, such as the nextport hardware component NextPort of special IC (ASIC).Those skilled in the art will know the enforcement of the hardware state machine of carrying out function described here.

In another embodiment, use the combination of hardware and software to implement the present invention.

As shown in Figure 8, in an embodiment of the present invention, multimedia application for example moves on network.The user 40, such as applicant or application processor via terminal 41 input informations, this terminal 41 is personal computer (PC), mini-computer, mainframe computer, microcomputer, telephone plant, PDA(Personal Digital Assistant) for example, or the miscellaneous equipment with processor and input function.

Also as shown in Figure 8, in one embodiment, terminal 41 is passed through such as coupling 45,46 wired, wireless or that optical fiber connects via the network 44 such as the Internet, be connected to server 43, server such as PC, mini-computer, mainframe computer, microcomputer or have processor and data storage device or to the miscellaneous equipment that is connected of the memory storage of service data.

Although preamble has been described the preferred embodiments of the present invention, those of ordinary skills can understand the present invention and be not limited to specific embodiment disclosed herein but can carry out various modifications.To understand, the material of use and ins and outs are may be with the description here slightly different or modification is arranged, but do not depart from the open and professor of the present invention method and combination.Many modifications and variations are obvious to those of ordinary skills.For example, the present invention can be applied to situation, attribute, environment attribute, information holder and the tissue of very wide scope, and will understand other structure and arrange the scope of the present invention that also falls into.

Claims (19)

1. the method for at least one attribute of an evaluation of tissue comprises:

Discern at least one information holder group, this group has and has about at least one member of the information of this tissue and have at least one member about at least one rival's of this tissue information, and wherein said information about this tissue and rival is relevant with described attribute;

Investigate a plurality of information holders in this group to seek to comprise response about this tissue and rival's information; With

Analyzing this response estimates to produce.

2. according to the described method of claim 1, wherein said information holder is independent of described tissue.

3. according to the method for claim 1 or 2, comprise that a plurality of information holders in described group investigate the step of the relevant environment attribute of described tissue.

4. according to the described method of any one claim of front, further be included as the step that a plurality of tissues provide agon, wherein said award is based on according to one or more evaluation results of the present invention.

5. according to the described method of any one claim of front, wherein said tissue comprises professional services organization.

6. according to the described method of any one claim of front, wherein said analytical procedure comprise relatively receive about the information of described tissue and the information of receiving about at least one rival.

7. according to the described method of any one claim of front, wherein said attribute is invisible.

8. according to the described method of any one claim in the claim 1 to 7, wherein said attribute is an organizational attribution.

9. according to the described method of claim 8, wherein said attribute is a brand.

10. according to the described method of claim 8, wherein said attribute is the service performance.

11. according to the described method of any one claim in the claim 1 to 7, wherein said attribute is an environment attribute.

12. according to the described method of claim 11, wherein said attribute is buyer's behavior.

13. according to the described method of any one claim in the claim 1 to 12, further comprise the agon of a plurality of tissues, wherein said award is based on according to one or more evaluations of the present invention.

14. according to the described method of any one claim in the claim 1 to 13, one or more in wherein said identification, investigation and the analytical procedure carry out in the electronics mode.

15. a system or equipment that is used at least one attribute of evaluation of tissue comprises:

Be used to store and the storage system of estimating relevant information;

Be used to carry out investigating system to the information holder's that discerned investigation;

Be used to analyse and investigate response to produce the analytic system of estimating; With

Optionally, one or more evaluation results are sent to the communication system of described tissue.

16., further comprise the disposal system that to discern at least one information holder group according to the described system or equipment of claim 15.

17. according to claim 15 or 16 described system or equipments, wherein:

Hard disk on the computing machine that described storage system comprises with disposal system is communicated by letter; With

Described investigating system comprises internet site and bottom software.

18. the method for consulting enterprise generation income and/or work of consultation comprises described evaluation method of any one claim or the system in the claim 1 to 17 that use.

19. one kind for medium enterprise produces the method for income, comprise with according to the agon of operation organization relatively of described evaluation method of any one claim or system in the claim 1 to 18.

Images