CN101383738A - Internet interaction affair monitoring method and system - Google Patents
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Abstract
The invention discloses a method and a system for monitoring interactive internet events, wherein the method comprises the following steps: a monitoring script is nested in the content which is accessed by the interactive internet events and needs to be monitored; when the interactive internet events corresponding to the content are detected, the monitoring script respectively counts the occurrence times of the interactive internet events according to the attribute of the user and the interactive internet events, stores the count value in a memory device, and sends the updated count value to a monitoring server; and the monitoring server collects the statistics of the interactive internet events according to the count value sent by the monitoring script. The invention apportions the calculating pressure and the memory pressure of the server to the client computer group, solves the difficulty that the server in traditional method has huge pressure and high system complexity, and also improves the computational efficiency.
Description
Technical Field
The invention relates to a method and a system for monitoring an internet interaction event.
Background
The development speed of the internet is increasing day by day, and as various advantages of internet media, such as wide spread range, strong interactivity, strong pertinence, accurate statistics of audience quantity, real-time performance, flexibility, low cost and strong sense, various activities carried out by taking the internet as the media are more and more abundant, and people are very concerned about the effect of the new media while utilizing the new media, various activities need to be counted, for example, advertisement putting activities need to count the audience quantity, the number of people arriving, the number of visitors per day and the like. Compared with the traditional medium which only can perform sampling statistics, the internet statistics which can perform global accurate statistics has the advantage that the sampling statistics can not be performed.
By combining the characteristics of the Internet, the access information of the user can be analyzed by sending a request from the client to the server, the system information irrelevant to the past access of the user can be directly obtained by sending the request to the server, but the past access record of the user needs to be saved for counting the non-independent information which can be obtained by calculating the number of the arriving people of an advertisement, the number of the visiting people on the day, the contact ratio of websites and the like on the basis of the past access situation of the user.
Arrival refers to a user participating in or triggering an internet interaction event. The arrival number indicates the number of times a user has participated in or triggered a given internet interaction event over a period of time. The number of arriving people represents the number of users that reached a certain arriving number for a given internet interaction event over a period of time. The internet interactive event referred to herein refers to an event in which an internet user interacts with internet information using internet software, and mainly includes acquiring and providing internet information. The method comprises the steps of obtaining internet information, wherein the internet information comprises browsing internet webpages and multimedia information through a web browser, and viewing multimedia information such as Flash and the like through a player embedded in internet software; providing internet information includes providing search query information by providing keywords through a search engine, providing link click information by clicking on internet links, and the like. Note that an internet interaction event may relate to one or more pieces of content, and a piece of content may also relate to one or more internet interaction events triggered by a user. For example, content a is an advertisement delivered to a web portal, and the related internet interaction event triggered by the user may relate to the general case that the user accesses the advertisement on the web portal, or may relate to the case that the user accesses the advertisement on the home page of the web portal, but these are two different internet interaction events.
The traditional method for counting the number of the arriving number of the internet interaction events is to store each access information of each user on a server, traverse all user arrival records after the internet interaction events are finished, calculate the arriving number of each user and count the number of the arriving number. However, because the number of internet audiences is huge and the access information is updated every moment, the traditional method can greatly increase the pressure of the server and the complexity of the system and has high requirements on hardware and software.
It is contemplated that the internet specific content may be counted using an external storage device.
Disclosure of Invention
The technical problem to be solved by the invention is to provide a method and a system for monitoring an internet interaction event, wherein the content which needs to be stored and calculated by a server originally is allocated to a client on the internet for storage and calculation, so that the difficulties of high server pressure and high system complexity of the traditional method are solved, and the operation efficiency is also improved.
In order to solve the above problems, the present invention provides a method for monitoring an internet interaction event, which embeds a monitoring script in the content accessed by the internet interaction event to be monitored, when the internet interaction event is triggered, the monitoring script respectively counts the occurrence frequency of the internet interaction event according to the attributes of a user and the internet interaction event, stores the count value in a storage device, and sends the latest count value to a monitoring server; and the monitoring server counts the internet interaction events according to the counting value sent by the monitoring script.
Further, when the monitoring script detects that the internet interaction event occurs once for the content, reading a corresponding user record in the storage device according to the identification of the user and the identification of the attribute of the internet interaction event, adding one to the attribute value of the user record, storing the attribute value, and sending the total number N obtained by adding the attribute value and the identification of the attribute of the internet interaction event to a monitoring server; and after the monitoring server identifies the total number N, adding one to the number of the users who trigger the Internet interaction event corresponding to the attribute identifier of the Internet interaction event.
Further, when the monitoring script detects that the internet interaction event occurs once to the content, reading a corresponding user record in the storage device according to the user identifier and the identifier of the attribute of the internet interaction event, if the reading is false, establishing a new user record in the storage device according to the user identifier and the identifier of the attribute of the internet interaction event, reading the new user record after zero-setting the attribute value of the new user record, and then adding and storing the attribute values in the user record; otherwise, in the storage device, directly reading the original user record according to the user identification and the identification of the attribute of the internet interaction event, and adding one to the attribute value and storing.
Further, the storage device is implemented using a programmable external memory client.
Further, the user record is composed of an attribute identifier of the internet interaction event, an identifier of the user and an attribute value, and is implemented in a key-value pair mode.
In order to solve the above problem, the present invention further provides a system for monitoring an internet interaction event, including: the monitoring device comprises a monitoring script, a storage device and a monitoring server; wherein,
the monitoring script is embedded in the content accessed by the Internet interaction event to be monitored, when the Internet interaction event is detected to be triggered, the monitoring script respectively counts the occurrence times of the Internet interaction event according to the attributes of the user and the Internet interaction event, stores the count value in the storage device and sends the latest count value to the monitoring server;
the monitoring server counts the internet interaction events according to the counting value sent by the monitoring script;
and the storage device is used for storing the counting value.
Further, when the monitoring script detects that the internet interaction event occurs once to the content, reading a corresponding user record in the storage device according to the identification of the user and the identification of the attribute of the internet interaction event, adding one to the attribute value of the user record, storing the attribute value, and sending the total number N obtained by adding the attribute value and the identification of the attribute of the internet interaction event to a monitoring server; the storage device is used for storing the user record; and the monitoring server receives the total number N sent by the monitoring script and identifies the total number N, and adds one to the number of the users with the number of times of triggering the Internet interaction event, which is equal to N, corresponding to the identification of the attribute of the Internet interaction event.
Further, when the monitoring script detects that the internet interaction event occurs once to the content, reading a corresponding user record in the storage device according to the user identifier and the identifier of the attribute of the internet interaction event, if the reading is false, establishing a new user record in the storage device according to the user identifier and the identifier of the attribute of the internet interaction event, reading the new user record after zero-setting the attribute value of the new user record, and then adding and storing the attribute values in the user record; otherwise, in the storage device, directly reading the original user record according to the user identification and the identification of the attribute of the internet interaction event, and adding one to the attribute value and storing.
Further, the storage device is implemented by using a programmable external storage client.
Further, the user record established by the monitoring script is composed of an attribute identifier of the internet interaction event, an identifier of the user and an attribute value, and the user record is realized in a key-value pair mode.
Compared with the prior art, the invention distributes the calculation pressure and the storage pressure of the server to the client group on the Internet, solves the difficulties of large server pressure and high system complexity of the traditional method and also improves the operation efficiency.
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FIG. 1 is a flow chart of a method in an embodiment of the present invention.
Fig. 2 is a system configuration diagram in the embodiment of the present invention.
Detailed Description
In order to solve the drawbacks of the conventional technical solutions, the following embodiments further illustrate the method and system for monitoring internet interaction events according to the present invention, and the following embodiments are described in detail, but are not intended to limit the invention.
The core thought of the invention is as follows: distributing the calculation pressure and the storage pressure of a server to a client group on the Internet, embedding a monitoring script into the content accessed by the Internet interaction event to be monitored, when the Internet interaction event to the content is detected, respectively counting the occurrence times of the Internet interaction event by the monitoring script according to the attributes of a user and the Internet interaction event, storing the count value in a storage device, and sending the latest count value to the monitoring server; and the monitoring server counts the internet interaction events according to the counting value sent by the monitoring script.
The storage device may be implemented by a programmable external storage client, but is not limited thereto, the programmable external storage client refers to a client that can write controllable data into a certain storage medium during operation, and after the operation is stopped or power is lost, the data is still stored in the storage medium, and the data can be acquired and stored in a modified manner during re-operation.
The present invention will be described below by taking monitoring of the number of arriving persons as an example, but the present invention is not limited to monitoring the number of arriving persons, and may monitor other network access information.
The method comprises the steps of embedding a monitoring script in content accessed by the Internet interaction events needing to be monitored, and automatically activating and executing the script when one user generates the Internet interaction events on the content. Fig. 1 shows a flow chart of the method of the present invention. The method comprises the following steps:
step 100, reading a user record in a programmable external memory client by a monitoring script according to the identification of the user and the attribute identification of the internet interaction event, and executing step 101 if the user record is read to be false; otherwise, executing step 102;
step 101, at this time, the user triggers the internet interaction event for the first time, the monitoring script establishes a new user record (using the attribute value recorded by the user to record the number of times that the user triggers the internet interaction event) in the programmable external memory client according to the attribute identifier of the internet interaction event and the identifier of the user and reads the new user record, adds the attribute values recorded by the user and stores the added values back to the programmable external memory client, which indicates that the number of times that the user triggers the internet interaction event is more than one, and executes step 103;
in this step, it should be noted that, after a new user record is established, the attribute value of the user record needs to be zero; the following related to establishing new user records is carried out according to the operation, and the operation of zero assigning of the attribute value is not repeated during description;
102, at this time, the user does not trigger the internet interaction event for the first time, the monitoring script directly reads the original user record in the programmable external memory client according to the identification of the user and the attribute identification of the internet interaction event, adds the attribute values of the original user record together and stores the added attribute values back to the programmable external memory client, and the step 103 is executed, wherein the number of times that the user triggers the internet interaction event is more than one;
103, triggering the total arrival number N of the internet interaction event by the user obtained by accumulating in the user record, and sending the total arrival number N and the attribute identifier of the internet interaction event to a monitoring server;
and 104, after the monitoring server identifies the total number N of the arrived people, adding one to the total number N of the people who trigger the Internet interaction events corresponding to the attribute identification of the Internet interaction event.
If other users trigger the internet interaction event, the arrival number of the same internet interaction event of each user is still counted according to the flow.
For the above steps 101 and 102, the user record is composed of the user's identification, the attribute identification of the internet interaction event, and the attribute value.
The implementation mode can be as follows: and storing a user record in a key value pair mode, wherein the storage mode of the user record depends on the type of the embedded client. But the implementation of the user record is not limited thereto.
Such as: < user identification 1, internet interaction event 1, attribute value 1>, < user identification 1, internet interaction event 2, attribute value 1>, < user identification 2, internet interaction event 2, attribute value 1>.
Wherein, the user identifiers 1 and 2 respectively represent two different users, the internet interaction events 1 and 2 (attribute identifiers of the internet interaction events) respectively represent two different internet interaction events, and the attribute value 1 represents the value of the arrival number of the user to the internet interaction event;
it should be noted that, scripts are respectively embedded in the content accessed by the internet interaction event 1 and the internet interaction event 2, when the same user respectively triggers the internet interaction events 1 and 2, user records are established on the programmable external storage client according to the user identifier 1, the internet interaction event 1, the attribute value 1> and the user identifier 1, the internet interaction event 2 and the attribute value 1, as long as the storage spaces read and written by the scripts are in the same domain, the user identifier 1 is unique in the triggered multiple internet interaction events, that is, the same user uses the same identifier when triggering the internet interaction events 1 and 2, wherein the internet interaction events 1 and 2 can be internet interaction events on different clients or internet interaction events on different websites;
for the script embedded in the content accessed by the internet interaction event 2, when different users respectively reach the internet interaction event 2, user records are established on the programmable external storage client according to the user identifier 1, the internet interaction event 2, the attribute value 1> and the user identifier 2, the internet interaction event 2 and the attribute value 1>, so that the reaching numbers of a plurality of users of the same internet interaction event 2 are respectively counted.
In addition, the storage content recorded by the user may include one attribute value, or may include several attribute values: the method comprises the steps that (1) user identification, attributes of an internet interaction event, an attribute value 1, an attribute value 2, an attribute value n >, and n is a natural number, wherein the attribute value 2. Reading out a set of attribute values < attribute value s1, attribute value s 2., attribute value st > (0< s1< s 2. < st. < n, t, s1, s 2., st is a natural number) associated with the internet interaction event i when the user triggers the internet interaction event i; and modifying the corresponding attribute value according to the internet interaction event, sending the modified result to the monitoring server, and storing the modified result in the programmable external storage client.
Illustrating how statistics are implemented using user records.
When a user 1 triggers an internet interaction event 1 (for example, the internet interaction event 1 relates to the total access condition of an advertisement put on a certain web portal), a monitoring script embedded in the content accessed by the internet interaction event 1 is established and read out in a programmable external memory client or directly reads out a user record < user identifier 1, internet interaction event 1, attribute value 1> according to the user identifier and the attribute identifier of the internet interaction event, so that the value of the arrival number of the user 1 to the internet interaction event 1, namely attribute value 1, is obtained;
according to the arrival, if the user 1 needs to add one to the arrival number of the internet interaction event 1, the attribute value 1 is correspondingly modified, and the modification result < the user identifier 1, the internet interaction event 1 and the attribute value 1> is stored and sent to the server.
The present invention will be described below by way of example with a specific process for obtaining the arrival count and the number of arrival counts.
In this example, the programmable external memory client is specifically completed by using a cookie mechanism of flash, but it should be noted that the method is not limited to using the cookie mechanism of flash, and other client software with programmable external memory can be implemented as well.
Part of the code for implementing the invention by using the cookie mechanism of the flash is as follows, and the code is embedded in a flash file (the content accessed by the internet interaction event needing to be monitored), and is executed when the flash file is played (the internet interaction event occurs).
Assuming that an internet interaction event a is carried out by a programmable external memory client B, the calculation process is as follows:
(1) when a user triggers A for the first time, the arrival number of the user to A is equal to one, a script automatically starts to run, in B, a user record (an attribute value for storing the arrival number of the Internet interaction event A) is created and read, the attribute value is assigned to 1, the modified attribute value is written back to the user record stored outside, the attribute value (the attribute identifier of the Internet interaction event A) is sent to a server, and the number of the arrival number triggering the Internet interaction event A is 1 is added by the server program;
(2) and after the user triggers A each time later, the script automatically starts to run, the user record of the arrival number of the user to A is read and stored from the user record of B, the attribute value of the user record is added by 1, the modified attribute value is written back to the user record stored outside, the attribute value (and the attribute identifier of the Internet interaction event A) is sent to the server, and the server program adds 1 to the number of the arrival number of the Internet interaction event A triggered by N given that the arrival number is N.
(3) When a client who needs a service requires to provide data in real time, the number of the arriving people with the access times of the internet interaction event A reaching n is read from the server.
The following is an example of the procedure.
SharedObject. getlocal ("m", "v"); // defining a cookie object for a flash
if (f.r.hasOwnProperty (cid))// determine if there has been a user record storing the number of arrivals for the Internet interaction event
f.r [ cid ] +; if present, add it by one
else
f.r[cid].r＝1；/*If not, indicating that it is the first time the user triggers an internet interaction event, an attribute storing the arrival number of the internet interaction event is created and assigned a value of 1*/
flush (); // write the arrival number to the cookie of the flash
// sending the arrival number to the server
loadVariables(＂http://www.mysite.com/image.GIF？＂+f.data.r[caId].r，＂tmp＂)；
The method distributes the content which needs to be stored and calculated by the server to the client on the Internet for storage and calculation, thereby solving the difficulties of large server pressure and high system complexity of the traditional method, having almost zero influence on the client (each client only needs less than 20 bytes of storage space), and improving the operation efficiency.
As shown in fig. 2, a system structure diagram in the embodiment of the present invention includes: monitoring scripts 200, a programmable external memory client 201 and a server 202; wherein,
the monitoring script 200 is embedded in the content accessed by the internet interaction event to be monitored, and when the internet interaction event is triggered, the monitoring script respectively counts the occurrence times of the internet interaction event according to the attributes of the user and the internet interaction event, stores the count value in the storage device 201, and sends the latest count value to the monitoring server 202;
the monitoring server 202 is used for counting the internet interaction events according to the counting value sent by the monitoring script 200;
a storage device 201 for storing the count value.
For the specific operations of the modules and devices, reference is made to the aforementioned method flow, which is not described herein again.
The invention is described below with reference to monitoring the number of arriving persons.
A monitoring script 200, configured to, when detecting that the internet interaction event occurs once for the content, read, in the storage device 201, a corresponding user record according to the identifier of the user and the identifier of the attribute of the internet interaction event, add one to an attribute value of the user record, and store the attribute value, and send a total number N obtained by adding the attribute value and the identifier of the attribute of the internet interaction event to a monitoring server 202;
a storage device 201 for storing user records;
and the monitoring server 202 is used for receiving the total number N sent by the monitoring script 200 and identifying the total number N, and adding one to the number of the users with the number of times of triggering the internet interaction event equal to N corresponding to the identification of the attribute of the internet interaction event.
The present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof, and it is therefore intended that all such changes and modifications as fall within the true spirit and scope of the invention be considered as within the following claims.
Claims (10)
1. A method for monitoring Internet interaction events is characterized in that,
embedding a monitoring script in content accessed by an internet interaction event to be monitored, when the internet interaction event is detected to be triggered, respectively counting the occurrence times of the internet interaction event by the monitoring script according to the attributes of a user and the internet interaction event, storing a count value in a storage device, and sending the latest count value to a monitoring server;
and the monitoring server counts the internet interaction events according to the counting value sent by the monitoring script.
2. The method of claim 1,
when the monitoring script detects that the internet interaction event happens to the content once, reading a corresponding user record in the storage device according to the identification of the user and the identification of the attribute of the internet interaction event, adding one to the attribute value of the corresponding user record, storing the attribute value, and sending the total number N obtained by accumulating the attribute value and the identification of the attribute of the internet interaction event to a monitoring server;
and after the monitoring server identifies the total number N, adding one to the number of the users who trigger the Internet interaction event corresponding to the attribute identifier of the Internet interaction event.
3. The method of claim 2,
when the monitoring script detects that the internet interaction event happens to the content once, reading a corresponding user record in the storage device according to the identification of the user and the identification of the attribute of the internet interaction event, if the reading is false, establishing a new user record in the storage device according to the identification of the user and the identification of the attribute of the internet interaction event, reading the new user record after zero-setting the attribute value of the new user record, and then adding and storing the attribute values in the user record; otherwise, in the storage device, directly reading the original user record according to the user identification and the identification of the attribute of the internet interaction event, and adding one to the attribute value and storing.
4. The method of claim 2,
the storage device is implemented using a programmable external memory client.
5. The method of claim 2,
and the user record consists of the attribute identifier of the internet interaction event, the identifier of the user and the attribute value and is realized in a key value pair mode.
6. The monitoring system of the Internet interaction event is characterized by comprising a monitoring script, a storage device and a monitoring server; wherein,
the monitoring script is embedded in the content accessed by the Internet interaction event to be monitored, when the Internet interaction event is detected to be triggered, the monitoring script respectively counts the occurrence times of the Internet interaction event according to the attributes of the user and the Internet interaction event, stores the count value in the storage device and sends the latest count value to the monitoring server;
the monitoring server counts the internet interaction events according to the counting value sent by the monitoring script;
and the storage device is used for storing the counting value.
7. The system of claim 6,
when the monitoring script detects that the internet interaction event happens to the content once, reading a corresponding user record in the storage device according to the identification of the user and the identification of the attribute of the internet interaction event, adding one to the attribute value and storing the attribute value, and sending the total number N obtained by adding the attribute value and the identification of the attribute of the internet interaction event to a monitoring server;
the storage device is used for storing the user record;
and the monitoring server receives the total number N sent by the monitoring script and identifies the total number N, and adds one to the number of the users with the number of times of triggering the Internet interaction event, which is equal to N, corresponding to the identification of the attribute of the Internet interaction event.
8. The system of claim 7,
when the monitoring script detects that the internet interaction event happens to the content once, reading a corresponding user record in the storage device according to the user identification and the identification of the attribute of the internet interaction event, if the reading is false, establishing a new user record in the storage device according to the user identification and the identification of the attribute of the internet interaction event, reading the new user record after zero-setting the attribute value of the new user record, and then adding and storing the attribute values in the user record; otherwise, in the storage device, directly reading the original user record according to the user identification and the identification of the attribute of the internet interaction event, and adding one to the attribute value and storing.
9. The system of claim 7,
the storage device is realized by using a programmable external storage client.
10. The system of claim 7,
and the user record established by the monitoring script consists of an attribute identifier of the internet interaction event, an identifier of the user and an attribute value, and the user record is realized in a key-value pair mode.
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| CNA2008102246833A CN101383738A (en) | 2008-10-23 | 2008-10-23 | Internet interaction affair monitoring method and system |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103365895A (en) * | 2012-04-01 | 2013-10-23 | 腾讯科技（深圳）有限公司 | Web page resource monitoring method and device |
| CN104281960A (en) * | 2013-07-12 | 2015-01-14 | 北京齐尔布莱特科技有限公司 | Advertisement click and advertisement conversion effect monitoring method |
| CN104580127A (en) * | 2013-10-29 | 2015-04-29 | 腾讯科技（北京）有限公司 | Business processing method, server and client side |
| CN110380922A (en) * | 2019-05-29 | 2019-10-25 | 兴业证券股份有限公司 | The full link stress test method and storage medium of transaction system |
| CN112016957A (en) * | 2020-08-12 | 2020-12-01 | 冯建明 | Interactive advertisement propagation system and method |
-
2008
- 2008-10-23 CN CNA2008102246833A patent/CN101383738A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103365895A (en) * | 2012-04-01 | 2013-10-23 | 腾讯科技（深圳）有限公司 | Web page resource monitoring method and device |
| CN103365895B (en) * | 2012-04-01 | 2019-09-27 | 腾讯科技（深圳）有限公司 | Web page resources monitoring method and device |
| CN104281960A (en) * | 2013-07-12 | 2015-01-14 | 北京齐尔布莱特科技有限公司 | Advertisement click and advertisement conversion effect monitoring method |
| CN104580127A (en) * | 2013-10-29 | 2015-04-29 | 腾讯科技（北京）有限公司 | Business processing method, server and client side |
| CN110380922A (en) * | 2019-05-29 | 2019-10-25 | 兴业证券股份有限公司 | The full link stress test method and storage medium of transaction system |
| CN112016957A (en) * | 2020-08-12 | 2020-12-01 | 冯建明 | Interactive advertisement propagation system and method |
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