CN101360205A - Autonomous advertisement playing system and operating method thereof - Google Patents
Autonomous advertisement playing system and operating method thereof Download PDFInfo
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- CN101360205A CN101360205A CNA2007101300893A CN200710130089A CN101360205A CN 101360205 A CN101360205 A CN 101360205A CN A2007101300893 A CNA2007101300893 A CN A2007101300893A CN 200710130089 A CN200710130089 A CN 200710130089A CN 101360205 A CN101360205 A CN 101360205A
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Abstract
The invention provides an unattended advertisement broadcast system and a running method thereof, and the unattended advertisement broadcast system can be applied to the public broadcast of advertisement data at a broadcast site, and comprises: a display unit for respectively displaying plural image data on the same picture which is provided with a first display block and a second display block at least; an advertiser data unit which is equipped with at least one advertisement datum for an advertiser to play through the display unit; a broadcast management unit which acquires the advertisement data of the advertiser data unit and decides the broadcast on the first display block or the second display block of the display unit; and an unattended data providing unit which enables a manager at the broadcast site to select data by himself and transmit the unattended data to the broadcast management unit, and broadcasts advertisements on another block besides the first display block and the second display block through the broadcast management unit.
Description
Technical field
What the present invention relates to is a kind of advertisement play system and How It Works thereof, refers to a kind ofly except that open advertisement broadcasting merchant's ad data especially, provides separately and plays advertisement play system and the How It Works thereof that the site management person selects data playback voluntarily.
Background technology
The framework of existing outdoor advertising Play System is to rent open broadcast place by advertiser, and a playing device is set and makes display screen play the advertisement that advertiser provided; And the high benefit in order to reach that advertisement plays, different demonstration blocks can be cut apart in advertiser in same picture, each shows that block presents different advertisements respectively, in audience's vision, to occur different advertisements simultaneously, disclose a kind of switching device shifter I266526 number as the tw Taiwan patent of invention, comprise a television set, a set-top box (Set Top Box) and a controller; Described television set is in conjunction with described set-top box; The analog image signal that described set-top box will be imported television set changes into the digitized video signal, by the video screen image output and be divided into an image frame that dwindles and a control picture (as advertisement signs-AD Banner), and when being started shooting, television set one shows described two pictures; Described controller comprises the control button that a picture segmentation is switched, and in order to do when pushing described control button, can make television set full screen show image picture.
Yet because the advertisement that the outdoor advertising Play System is play is mostly based on commercial advertisement data, though can attract first audience's sight in its infield, but after the same commercial advertisement data of long-term broadcast, then can't attract to read audience's sight of commercial advertisement data again, and then cause advertising results significantly to reduce; And if the regular commercial advertisement data of also changing maybe can make the audience continue to feel novel; but also can cause advertiser often also to change the trouble of commercial advertisement data, so controls playing content a major challenge of having done one's utmost to overcome for relevant dealer how effectively with long-term attraction audience sight.
Summary of the invention
Main purpose of the present invention is to provide broadcast site management person to select data voluntarily and plays with gray ad data is distinctly parallel; and select data also to replace voluntarily by the manager and play, can attract audience's sight for a long time need not often also to change ad data in advertiser at a demonstration block.
For reaching above-mentioned purpose, the invention provides a kind of autonomous advertisement playing system, be useful in ad data is carried out open broadcasting in a broadcast place, include: a display unit, it provides plural image data to show respectively in same display frame, and possesses one first demonstration block and one second demonstration block in described display frame at least; One advertiser's data cell, it has at least one ad data and plays by described display unit so that advertiser to be provided; One plays administrative unit, and it is obtained the ad data of described advertiser data cell and determines described display unit to show that described first block and second shows that the arbitrary of block plays; Provide the unit with autonomous type data, it provides the manager in described broadcast place to select voluntarily autonomous type data are sent to described broadcast administrative unit, and by described broadcast administrative unit described first show that block and second shows block another play, in this way to constitute advertiser and to play distinctly parallel its desire of broadcast of site management person and openly broadcast the Play System of data.
In addition, the present invention provides a kind of How It Works of autonomous advertisement playing system in addition, be useful in above-mentioned autonomous advertisement playing system, include: a detecting step, whether it provides the unit to be electrically connected with described broadcast administrative unit by detecting a connection signal to differentiate described autonomous type data; One image capture step, it makes described broadcast administrative unit obtain the image data that described autonomous type data provide element memory after described detecting step is differentiated described autonomous type data and the unit is provided and described broadcast administrative unit is electrically connected; One sets read step, and its broadcast of reading described display unit is set; One plays step, and it is set the image data that described broadcast administrative unit obtains and play at described display unit according to the broadcast of described display unit.
Description of drawings
Fig. 1 is the configuration diagram of a preferred embodiment of the present invention;
Fig. 2 is the demonstration block schematic diagram of a preferred embodiment of the present invention;
Fig. 3 is the schematic flow sheet of another preferred embodiment of the present invention.
Description of reference numerals: 1-display unit; 10-display frame; 12-first shows block; 14-second shows block; 2-advertiser data cell; 3-plays administrative unit; 4-autonomous type data provide the unit.
Embodiment
Below in conjunction with accompanying drawing, be described in more detail with other technical characterictic and advantage the present invention is above-mentioned.
See also Fig. 1 and shown in Figure 2, it is the configuration diagram and demonstration block schematic diagram of a preferred embodiment of the present invention.The invention provides a kind of autonomous advertisement playing system, be useful in ad data is carried out open broadcasting in a broadcast place, include:
One display unit 1, it provides plural image data to show respectively in same display frame 10, and in described display frame 10, possess one first at least and show block 12 and one second demonstration block 14, it is characterized in that: above-mentionedly show that respectively block 12,14 can use PIP or multi-level picture to present respectively and present;
One advertiser's data cell 2, it has at least one ad data and plays by described display unit 1 so that advertiser to be provided;
One plays administrative unit 3, and it is obtained the ad data of described advertiser data cell 2 and determines described display unit 1 to show that described first block 12 and second shows that the arbitrary of block 14 plays; With
One autonomous type data provide unit 4, it provides the manager in described broadcast place to select voluntarily autonomous type data are sent to described broadcast administrative unit 3, and by described broadcast administrative unit 3 described first show block 12 and the second demonstration block 14 another play, in this way to constitute advertiser and to play the Play System that distinctly parallel its desire of broadcast of site management person is openly broadcast data, it is characterized in that:, described autonomous type data can be the video-audio data that television signal or Digital Television signal include.
The person of noting, in the present embodiment, described broadcast administrative unit 3 data (as gray ad data or broadcast site management person's autonomous type data) that it is obtained are play-overed at display unit 1, may not be consistent or compatible with the broadcast setting form of display unit 1 in right real the work for considering that described broadcast administrative unit 3 obtains the form of data, so on described broadcast administrative unit 3, can set up a signal conversion unit (as set-top box-Set Top Box, not shown in the figures) so that being provided, signal carries out format conversion, for example, described broadcast administrative unit 3 is obtained the form of data (as AV, RBG, S-VIDEO, DVB-T, DVB-C, DVB-H, DVB-S, ATSC, the one of ISDB-T and DMB-T) broadcast that is converted to described display unit 1 is set form (as AV, RBG, S-VIDEO, DVB-T, DVB-C, DVB-H, DVB-S, ATSC, another of ISDB-T and DMB-T).
See also shown in Figure 2ly, it is for the schematic flow sheet of another preferred embodiment of the present invention.In addition, the present invention provides a kind of How It Works of autonomous advertisement playing system in addition, is useful in above-mentioned autonomous advertisement playing system, and the How It Works of described autonomous advertisement playing system includes:
One detecting step S1, whether it provides unit 4 to be electrically connected with described broadcast administrative unit 3 by detecting a connection signal to differentiate described autonomous type data, in the present embodiment, described detecting step S1 provides unit 4 not to be electrically connected with described broadcast administrative unit 3 if differentiate described autonomous type data, then continues to detect;
One image capture step S2, it makes described broadcast administrative unit 3 obtain the image data that described autonomous type data provide unit 4 internal memories after described detecting step S1 differentiates described autonomous type data and unit 4 is provided and described broadcast administrative unit 3 is electrically connected;
One sets read step S3, and (as AV, RBG, S-VIDEO, DVB-T, DVB-C, DVB-H, DVB-S, ATSC, ISDB-T and DMB-T) set in its broadcast of reading described display unit 1;
One plays step S4, and it is set the image data that described broadcast administrative unit 3 obtains and play at described display unit 1 according to the broadcast of described display unit 1.
In sum; because autonomous advertisement playing system of the present invention is set up the autonomous type data in addition in broadcast administrative unit 3 in addition and unit 4 is provided and by autonomous advertisement playing system How It Works of the present invention the data of playing the site management person is shown; event can make broadcast site management person select data voluntarily and play with gray ad data is distinctly parallel; and select data to show the block change or also change the data that institute's desire is play voluntarily at one by the manager; can attract audience's sufficient appreciation of standing for a long while for a long time need not often also to change ad data in advertiser; and allow broadcast site management person independence control display unit 1 broadcasting pictures simultaneously; therefore the present invention has progressive and meets the important document of applying for patent of invention, files an application in accordance with the law.
The above only is preferred embodiment of the present invention, only is illustrative for the purpose of the present invention, and nonrestrictive.Those skilled in the art is understood, and can carry out many changes to it in the spirit and scope that claim of the present invention limited, revise, even equivalence, but all will fall within the scope of protection of the present invention.
Claims (9)
1, a kind of autonomous advertisement playing system is useful in ad data is carried out open broadcasting in a broadcast place, and it is characterized in that: it includes:
One display unit, it provides plural image data to show respectively in same display frame, and possesses one first demonstration block and one second demonstration block in described display frame at least;
One advertiser's data cell, it has at least one ad data, plays by described display unit;
One plays administrative unit, it links to each other with the advertiser data cell with described display unit respectively, obtains the ad data of described advertiser data cell and determines described display unit to show that described first the block and second demonstration the arbitrary of block play; With
One autonomous type data provide the unit, it links to each other with described broadcast administrative unit, select voluntarily autonomous type data are sent to described broadcast administrative unit, and by described broadcast administrative unit described first show block and the second demonstration block another play.
2, according to the described autonomous advertisement playing system of claim 1, it is characterized in that: described first shows that block and described second shows that block presents with PIP.
3, according to the described autonomous advertisement playing system of claim 1, it is characterized in that: described first shows that block and described second shows that block presents with multi-level picture.
4, according to the described autonomous advertisement playing system of claim 1, it is characterized in that: described broadcast administrative unit is provided with a signal conversion unit so that signal conversion to be provided.
5, according to the described autonomous advertisement playing system of claim 4, it is characterized in that: described signal conversion unit provides following signal form to change alternately: AV, RBG, S-VIDEO, DVB-T, DVB-C, DVB-H, DVB-S, ATSC, ISDB-T and DMB-T.
6, according to the described autonomous advertisement playing system of claim 1, it is characterized in that: described autonomous type data are the video-audio data that television signal or Digital Television signal include.
7, a kind of How It Works of autonomous advertisement playing system, be useful in an autonomous advertisement playing system, described autonomous advertisement playing system is obtained the data that advertiser's data cell and autonomous type data provide the unit respectively, and the parallel broadcast out of the ordinary in the same picture of a display unit by a broadcast administrative unit, it is characterized in that: the How It Works of described autonomous advertisement playing system includes:
One detecting step, whether it provides the unit to be electrically connected with described broadcast administrative unit by detecting a connection signal to differentiate described autonomous type data;
One image capture step, it makes described broadcast administrative unit obtain the image data that described autonomous type data provide element memory after described detecting step is differentiated described autonomous type data and the unit is provided and described broadcast administrative unit is electrically connected;
One sets read step, and its broadcast of reading described display unit is set;
One plays step, and it is set the image data that described broadcast administrative unit obtains and play at described display unit according to the broadcast of described display unit.
8, according to the How It Works of the described autonomous advertisement playing system of claim 7, it is characterized in that: described detecting step provides the unit not to be electrically connected with described broadcast administrative unit if differentiate described autonomous type data, then continues to detect.
9, according to the How It Works of the described autonomous advertisement playing system of claim 7, it is characterized in that: the broadcast of described display unit is set at one of following setting form: AV, RBG, S-VIDEO, DVB-T, DVB-C, DVB-H, DVB-S, ATSC, ISDB-T and DMB-T.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007101300893A CN101360205A (en) | 2007-07-30 | 2007-07-30 | Autonomous advertisement playing system and operating method thereof |
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2007101300893A CN101360205A (en) | 2007-07-30 | 2007-07-30 | Autonomous advertisement playing system and operating method thereof |
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| CN101360205A true CN101360205A (en) | 2009-02-04 |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105611365A (en) * | 2015-10-30 | 2016-05-25 | 苏州佳世达电通有限公司 | Media play method |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105611365A (en) * | 2015-10-30 | 2016-05-25 | 苏州佳世达电通有限公司 | Media play method |
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Owner name: HUALIAN INTERNATIONAL BUSINESS CO., LTD. Free format text: FORMER OWNER: ZHONGHUA UNITED MULTICHANNEL CO., LTD. Effective date: 20090515 |
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Effective date of registration: 20090515 Address after: Taichung City, Taiwan, China Applicant after: China Hulian International Trade Co., Ltd. Address before: Taichung City, Taiwan, China Applicant before: CHTV Corp. |
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Open date: 20090204 |