CN101340303A

CN101340303A - Electronic information interacting and implementing method based on WebCall

Info

Publication number: CN101340303A
Application number: CNA2008100216424A
Authority: CN
Inventors: 沈逸林
Original assignee: Individual
Current assignee: Individual
Priority date: 2008-08-12
Filing date: 2008-08-12
Publication date: 2009-01-07

Abstract

The invention relates to a method for electronic commerce information interaction and realization based on WebCall; (1) an electronic commerce system based on WebCall inputs the ID number recognition information of a user object and an electronic commerce application service provider object; (2) according to the realization requirements of electronic commerce application, a user terminal calls and requires the application service provided by an electronic commerce service provider; (3) the electronic commerce system provides a reverse call to the object terminal according to the ID number of the call request by the WebCall containing call back URL information; (4) the electronic commerce system confirms the authenticity of the user according to the ID number recognition information of the user; (5) by the WebCall calling containing URL, a network routing of the electronic commerce application service provider object is provided for the terminal of an effective user object, and the system passes the WebCall authentication; (6) the user object and the electronic commerce application service provider object carry out electronic commerce work flow.

Description

Mutual and the implementation method based on the electronic commerce information of WebCall

Technical field

The present invention relates to network service, relate in particular to the E-business applications field, purpose is to disclose the mutual and implementation method of a kind of electronic commerce information based on WebCall.

Background technology

Ecommerce is meant that the business data that adopts the digitalized electron mode to carry out exchanges and carry out the activity of business transaction, it be affluent resources at the extensive connection of network and conventional information technological system mutually combine with integrated background under a kind of being mutually related of arising at the historic moment, the dynamic commercial activity that on network, launches.The shared of network and information is the basis of ecommerce.Three nets (the Internet, telephone network, broadcasting and television network) are e-commerce system (E-business System, 3 kinds of basis for web applications eBS).

The ecommerce organizational form of application Network Based, may be summarized to be substantially with the supply chain is the following business model of core:

1. agent model (Brokerage)

2.. advertising model (Advertising)

3. information intermediary model (Infomediary)

4. commerce and trade model (Merchant)

5. manufacturer's model (Manufacturer)

6. member's model (Affiliate)

7. group's model (Community)

8. subscribe model (Subscription)

Different business prototype is combined the part as ecommerce supply chain business strategy, is implemented with method for organizing such as B toB, B to C, C to C by different networks.

The network information technology has promoted Development of E-business, and the integration of three networks brings E-business applications to enter the collaborative business stage.Collaborative business (collaboration business) brings change for the business model and the operating mechanism of ecommerce, show as the supply chain expansion of across a network, multisectoral management, network will be the principal mode that the supply chain tissue exists, and unprecedented variation has also taken place supply chain relationship.Under this background, organizational boundary begins to thicken.Ecommerce provides the requirements of process spanning network and the industry organization of service for the client, and often changes.Organization flow is exteriorization gradually, the border reduction between the tissue, and the fusion of flow process becomes the basis of organization survival and development, has brought the complexity of workflow management thus again, and the reorganization of striding organization flow begins to cause people's attention.

That repeat between the ecommerce supply chain relationship at present, that separate, not integrated Business Processing mode requires inter-organization flow scheme design and reorganization.This will be referred to stride the cooperation of the communication between each link on the organization flow, and with rational allocation supply chain resource, the various application of integrated electronic commercial affairs realize parallel running better, improve the capability of fast response of organization flow to customer demand.Therefore, must be from optimizing the angle of E-business applications implementation model: consider reorganization to communication process, so as to eliminate repeat, information transmission (hand-offs) flow process of poor efficiency, finish the coupling of supply chain across a network tissue.

The electronic commerce information integrated platform is based upon on the basis of the component technology of call-oriented object model and URL programming and communication protocol standard.Network communicating system provides good standard of following and technical support for the Microsoft Commercial Internet System under the network environment is integrated.The ecommerce interactive communication system is followed OO " call flow " component development paradigm, follows information system and the wide-open OPC communication protocol standard of automated system; Network communicating system should have the characteristics of position independence and language independence simultaneously, with the interactivity of following E-business applications and the flexibility that adds data base management system.The E-business applications of communication system Network Based, information communication flow process and ripe network electronic commerce and operating process and practical application are combined, thus support applications and service object's opening, fail safe and reliable smart electronics business service system.

WebCall definition: the Click To Dial that utilizes WebCall to provide, the user can make a call on the Web webpage, and what make a call one can be to be the across a network terminal.WebCall is an independently assembly, and is irrelevant with network attribute, thereby realizes using and calling out separating of controlling, and helps the introducing of new business.

As shown in Figure 1: WebCall is positioned on the Web webpage of existing network, and the WebCall link unit of existing network is undertaken by information management system and application server alternately.Thereby applied business or integrated service are provided, and the interface between WebCall and the application server is API.Agreement between the network element of WebCall and existing network adopts relevant network communication protocol.

WebCall supports that open business structure all-network functional entity all inserts unified service platform, and by the unified standard interface that outwards provides of this platform, with reference to definition and the regulation about OSA, realizes standardization and nuclear interface standardizing to professional ability; Being convenient to flexible expansion and Operation and Maintenance, is the communication system architecture that proposes according to the theory that applied business is provided fast, comprising:

● service application: the abstract network communication capacity, by the WebCall funcall being generated miscellaneous service;

● business interface: the API business interface, service capability server is accepted the business interface request from application server by disposing WebCall and issuing service interface;

● the framework of professional ability: application server realizing WebCall definition communication process comprises professional abilities such as calling out control, user interface, universal information, charging, account management.

● protocol adaptation: realize the WebCall protocol stack, provide to diverse network access communications protocol interface.

On structure: WebCall is divided into protocol adaptation (ProtocolAdapter), basic function (BasicFunction), professional control three functional units such as (ServiceControl)

The mainly responsible unified interface that WebCall is provided of protocol adaptation assembly is mapped in the various Internet resources WEB layer goes, its main task is the type according to network, select corresponding protocol, the request of API is notified in the concrete Internet resources entity, and will be replied and return to corresponding SCF and further process.

Basic functional components is the control and management layer of WebCall, comprises calling out control (CallControl), and user interactions (UserInteraction), message is chargeed Operation and Maintenance, connectivity management, subfunctions such as framework.

Professional control assembly is realized the API and the API Calls of WebCall related network applied business feature.Using simultaneously can be by the function of professional control mould interface interchange bottom-layer network.

Take this communication structure: WebCall to link to each other with network element on the IP network (containing mobile network), the communication service of fusion is provided with the PSTN net.WebCall has not only inherited the calling/clawback model of traditional PSTN voice-over-net business, can provide multiple mutual multimedia industry characteristic service such as broadband-based data, video simultaneously

E-business applications based on WebCall:

Use as the advanced person of the opening network communications technology: WebCall (being that webpage click is called out) can use puppy parc E-business applications comprehensively one can the platform of integrated expansion on, the user can carry out interactive visit by network Web browser and the WebCall assembly that wherein embeds.Employing meets operating system, call communication mechanism, Relational database and the graphics system of industrial standard.Generate similar " E-business applications window " by the WebCall assembly and use, taken into full account the mutual future development of business information in the E-business applications technically for various heterogeneous network application systems.

Networks development and fusion make initial static ecommerce develop into dynamic e-business.Dynamic e-business is the electronic commerce procedure and the organization system of the business game that can the dynamically adapting supply chain constantly changes, has reflected the notion that realizes using dynamic integrity under real-time conditions.The characteristics of dynamic e-business are that communication process should be designed to reusable and flexible assembly according to the process of business.The WebCall technology has adopted the design philosophy of Browser/Server structure and CTI assembly, service logic is independent from client, server end, be adapted to ecommerce communication service logic needs complicated day by day and that change day by day, can fully satisfy the development requirement of dynamic e-business.

The model thinking that the integrated WebCall technology of e-commerce system is used is as follows:

● multiple integrated technologies such as with the system integration, function is integrated, and network integration and software application are integrated are the basis;

● employing based on the operation and the operating platform of WEB system, makes full use of Internet resources under the across a network pattern

● the utilization standard, modular WebCall systemic openness design makes it reach the ability of integrated monitoring and management;

● the WebCall system connects electronic commerce information management, the three-decker of monitoring management and user profile collection and control;

● WebCall is by unified, browser operation interface intuitively, to realize the function of unified control and management;

WebCall can make information and task sharing, and control disperses independent relatively, flexible configuration, and software configuration is convenient

The electronic commerce information based on WebCall based on above-mentioned thinking design is mutual: by WebCall network service assembly is set in e-commerce platform, and visit across a network by the call mechanism of WebCall technology and organize the Microsoft Commercial Internet System main frame, the client just can utilize the WebCall control that embeds in the browser to visit Microsoft Commercial Internet System by click-to-dial easily.

WebCall is responsible for setting up the contact between object, and by the WebCall network communicating system, the target client visits this locality pellucidly or strides the E-business applications service object of group.WebCall intercepts and captures the call information that the target client sends, and is responsible for the positioning service object, transmits parameter, calls the service object, return results.The target client only need understand the interface that the service object provides, and needn't be concerned about service object's language realization, position and applied operating system.

Patent 200510080614.6 discloses a kind of back calling method, when call subscriber terminal when called user terminal makes a call, call out by the called user terminal active termination, make a call again again, set up the conversation speech channel.In this method, call subscriber terminal and called user terminal are set up after the speech channel of once conversing, and can use the required signal of the mutual callback of inband signaling.The invention also discloses a kind of callback device, this device comprises: control unit, the memory cell of storage callback configuration information, callback number and callback prompt tone, generation and the testing circuit and the communication unit of the inband signaling of generation inband signaling and detection inband signaling.According to method and apparatus disclosed by the invention, need not switch and participate in just realizing callback, and use inband signaling to finish information interaction, so the call-back course of the imperceptible complexity of user.This patent provides the implementation method that realizes the phone callback by PSTN, but does not relate to the technology model of WebCall network service.

Patent 200510098212.9 discloses the implementation method of two kinds of telephone bankings, a kind of method is, the process of user profile and appointed information that service centre is obtained is separated fully, that is: the user sends user profile by note or voice to service centre, and service centre is by initiating callback to the user, and with user's voice reciprocal process in obtain appointed information, and the user is two independently calling procedures to service centre's transmission user profile and the calling party of service centre, has guaranteed the confidentiality that telephone banking is realized effectively.Another kind method is, when the user account operation that occurs entering an item of expenditure in the accounts, and when the amount of money of entering an item of expenditure in the accounts that requires surpasses default amount of money limits value, undertaken alternately by audio call mode and user, current enter an item of expenditure in the accounts to operate in obtain can carrying out after the user agrees, guaranteed that the user is in time notified in the transaction of telephone banking, particularly under the situation that the user credit card is lost, the interests that guaranteed the user are without prejudice, and have improved the satisfaction of user to banking.This patent shows: the method by the pstn telephone callback realizes that the method for third party's payment is ripe, can be used to support the phone on-line payment of ecommerce, but this patent does not relate to the on-line payment model based on WebCall.

WebCall is from user perspective, for providing the direction of crossing the threshold, the foundation of Microsoft Commercial Internet System instructs, it is for striding the support of organizing E-business applications, providing of new traffic mode just is not provided, more with a powerful complete communication infrastructure security system, the technology of hommization and guidance and help support a complete service system framework.With the technology is that support, service are that skeleton, communication are media, and WebCall has showed the new direction of e-commerce development.

Summary of the invention

The objective of the invention is to: a kind of design of the E-business applications information interaction system based on WebCall is provided, comprises E-business applications model and its implementation based on WebCall; The present invention also aims to: Microsoft Commercial Internet System across a network, multi-level and distributed based on WebCall is provided; Electronic commerce information adopts hierarchy alternately, and any one deck is realized changing to the not influence of other aspects as long as its interface that provides is constant.The present invention also aims to: provide and adopt CTI and ACD technology to realize that based on the mutual scheme of the electronic commerce information of WebCall, the present invention provides and can stride the application service of organizing ecommerce by adopting the WebCall technology.Utilize the reliable method of conventional network resources realization secure electronic transaction and secure payment, for the electronic business affaris safety trade information interaction provides a cover safety and a complete eCommerce Solution.

The object of the present invention is achieved like this: the mutual and implementation method based on the electronic commerce information of WebCall: (1) is based on e-commerce system input user object and the E-business service object ID number identifying information of WebCall, (2) requirement that realizes according to E-business applications, user terminal call request E-business service provides the application service of object; (3) e-commerce system by comprising the WebCall of clawback URL (Uniform Resource Location, URL(uniform resource locator)) information, provides reverse call to terminal according to the call request id number; (4) e-commerce system is confirmed user's authenticity according to user ID number identifying information, (5) pass through comprise the calling of URL, the network route that provides object to provide E-business applications service provider offers the validated user terminal, then system authenticates by WebCall, and (6) user object and E-business applications service provide object to carry out the ecommerce workflow.Described user terminal refers to user and client, also comprises the E-business service merchant.

The present invention is by being provided with WebCall network service assembly in system, by means of the CTI call mechanism accesses network e-commerce system main frame of WebCall, the WebCall control that the client utilization embeds in the browser is visited Microsoft Commercial Internet System effectively by click-to-dial.Be tested and appraised the real effectiveness of user ID number actual information and and provide E-business applications ACD service.

Based on a kind of response of the platform of the e-commerce system of WebCall is the WebCall request of being initiated by the client from the network, and a kind of is the PSTN number verification information exchange of carrying out with WebCall form and customer phone terminal by public telephone network; System compares by effective authorization information of PSTN number and customer service account number (the believable identification id number of user) that WebCall is returned from the customer phone terminal, by the phone information safe transmission route of WebCall foundation, finish the safe payment funding of customer service account number with simple operations again based on PSTN.

The target client of system can call the E-business service object by WebCall, and the permission service object safeguards the state between calling.The target client can transmit the reference value of other related datas except character string type.

WebCall is when obtaining direct customer's call information, can notify ecommerce ad distribution platform to issue correspondent advertisement information or directly make a call by WebCall to the client, to establish a communications link between target client and the advertising business service object, and the ACD information of calling out is provided.

The present invention is also by being provided with WebCall network service assembly in system, by means of the CTI call mechanism of WebCall (the various soft hardware equipment consensus standards between the switched telephone network and the emerging packet switching network) accesses network e-commerce system main frame, the WebCall control that the client utilization embeds in the browser is visited Microsoft Commercial Internet System effectively by click-to-dial.The real effectiveness that is tested and appraised user ID number actual information reaches and provides the E-business applications service.

The call information description of WebCall and the attribute in the E-business applications relational database are mapped one by one, implement accurate information inquiry and Trading Model and extract.The directory service of WebCall extend information frame structure allows to relate to relevant member's shared system knowledge, data and the relation of E-business applications supply chain.

Ecommerce be applied in traditional conceptive CGI (Common Gateway Interface CGI(Common gateway interface)) technology of using that is meant.The CGI technology can use any 32 programming languages to write, and it makes dynamically access server resource of client browser.Yet traditional CGI uses great majority can only finish the comparatively single application of server end, can't finish to stride and organize mutual demonstration and application complicated under the e-commerce environment.And WebCall realizes the powerful tool of complicated communications applications just.Along with integrated striding organized the Microsoft Commercial Internet System growth of requirement, WebCall will become the general integrated platform of object interaction communication gradually.

According to being that striding of core organized the E-business applications pattern with the supply chain, will provide following service based on the e-commerce system of WebCall:

● general client service: existing access to netwoks medium comprises various terminal equipments and user interface, as PC, mobile phone, TV, network intelligence terminal etc.WebCall utilizes the webpage embedded technology that the access path of across a network user interface is provided.

● the integrated service of organization system: the e-commerce system of any one sustainable operation and development all will rely on a good integrated service platform, the variation of fast adaptation business, integrated existing application.Integrate e-commerce system framework and communication flow automation based on WebCall, various application services, business workflow and personnel's organic connections of supply chain are in the same place by network, can collaborative work.

● back-up system application service: WebCall provides the environment of E-business applications operation, as supports crucial transaction, Message Agent, the Web Service that uses,, cluster calculating etc.

● commercial electronic transactional services: WebCall provides personal management, automated transaction pipeline, catalogue management, advertising management and Intellectual analysis.

● it is the guarantee of e-commerce platform safe operation that platform information security service: WebCall provides ecommerce directory service, single authentication service and secure payment.

Beneficial effect of the present invention: support to stride organize E-business applications real problem be not the simple interconnect problem of system, but design new notion and structural system promotes that the optimization of system is integrated.The desirable organization flow system of striding should be based upon coupling Collaborative environment on the unified Work flow model basis, that focus be put on man (people-centric), and this also is the focus of E-business applications research.Based on network new E-business applications pattern is utilized WebCall technology and thought, on the basis of existing network, integrates the IT technology, directly carries out alternant way for the ecommerce main body provides with method for organizing such as B to B, B to C, C to C.The present invention is based on flow definition, execution and the coordination of ecommerce WebCall model: as a kind of information integration technology, make the sub-commercial affairs of power supply answer the environment of chain, comprise that client, supplier and affiliate are dissolved in the running of striding organization flow by certain WebCall inlet (portal) of communicating by letter, utilize WebCall fully to exchange information, each doing his best, have a role to play, bring into play incorporate integrated effectiveness, this also is the target of E-business applications.

The present invention will improve the level and the service quality of e-commerce initiative greatly, and superiority is apparent, comprising:

1). at striding the application of organizing ecommerce, improved communication mode, improved service rate, structure that can be cheap and operating cost, appropriate network architecture and maximum coverage provide E-business service.

2) save potential heterogeneous network system input spending, increased the contact of E-business applications supply chain each side.The dynamics that provides of information intermediary has been provided, has meaned that also the cooperation of E-business applications industrial chain has obtained reinforcement.Reduced the expense of Service Management and personnel's link.

3) WebCall is inserted e-commerce system, reduced the error of delaying and linking up of CRM, make data be in the state that dynamically updates constantly, improve the efficient and the accuracy of customer relation management

4) provide advertisement information propagation and the required service of client by WebCall in interactive communication mode fast and easily.

5) provide the Self-Service of round-the-clock 365X24 services client, make the E-business service merchant can in time obtain client's feedback, improved service quality,

7) most important is, the reliable method that utilizes conventional network resources to realize secure electronic transaction and secure payment is provided

Electronic business affaris safety trade information interaction based on WebCall provides a cover complete eCommerce Solution, and its characteristic can be summed up as: commercial affairs, service, integration, extensibility, fail safe, harmony.

Description of drawings

Fig. 1 is the position view of WebCall in network

Fig. 2 is that the mutual client and server end of electronic commerce information that the present invention is based on WebCall is formed schematic diagram

Fig. 3 is the mutual hierarchy schematic diagram of electronic commerce information that the present invention is based on WebCall

Fig. 4 is the mutual system configuration schematic diagram of electronic commerce information that the present invention is based on WebCall

Fig. 5 is that the mutual system of electronic commerce information that the present invention is based on WebCall realizes schematic diagram

Fig. 6 is the E-business applications calling service and visit realization flow figure that the present invention is based on WebCall

Embodiment

1. based on the method for WebCall electronic commerce information interactive system modelling

Seven layer protocols based on the electronic commerce information interactive application model overlay network of WebCall.According to the general architecture of e-commerce system, will be divided into three levels based on the electronic commerce information of WebCall alternately: presentation layer and alternation of bed in the ground floor overlay network as browser, comprise WebCall feature operation link; The second layer is made up of the E-business applications logic, by a plurality of unit, as WebCall server, information management server etc.; Last one deck comprises data warehouse, as relation or object-oriented database.

The client and server end of system model is formed schematic diagram as shown in Figure 2, wherein:

● Microsoft Commercial Internet System is inter-organization integrated network application platform, the possible or existing application system of object.

● Microsoft Commercial Internet System extends the ecommerce three-layer architecture and extends to inter-organization network environment, to quicken the increment of object.

● the Web browser that slips into WebCall feature operation link is more useful to the network end user.

● the introducing of WebCall is highly suitable for independently and adds the ecommerce interactive application on the network application platform.

● WebCall carries out the communication interface agreement of E-business applications standard, makes the reciprocation between different user and the Microsoft Commercial Internet System become possibility, is the basis of the system integration.

The tissue of striding that utilizes the WebCall technology to simplify the E-business applications solution is disposed and the complex interaction problem, can be used to develop across a network, multi-level and distributed Microsoft Commercial Internet System.Electronic commerce information interactive application model based on WebCall adopts hierarchy, and separate between layer and the layer, each aspect provides special services.In hierarchy, any one deck is realized changing to the not influence of other aspects as long as its interface that provides is constant.Not only make each layer interactive function become simple and easily realization after the layering, and irrelevant with the method for organizing of model, make to have better maintainability and extensibility.

The mutual method of system information realizes that by following hierarchy schematic diagram is divided into following three layers as shown in Figure 3:

1) the client layer client shows requested information by the WebCall link that embeds browser to end user (as the E-business service merchant).

2) expression and the realization of logic is responsible in the intermediate layer.The intermediate layer is divided into two-layer again, i.e. Web layer and Business Logic.

The Web layer uses the WebCall assembly that the request of client is sent to Business Logic and handles, and result is sent to client.Business Logic is responsible for handling the request of client by some EJB in the WebCall server (server end that Enterprise JavaBean uses can by Management Unit) that operate in.

3) system layer operation e-commerce system software mainly is the application data base system.

Separated the electronic commerce data service of performance logic, service logic and rear end based on the mutual architecture of the electronic commerce information of WebCall by WebCall, the modular mode of a kind of design based on assembly, exploitation and disposing application program and the environment of high-performance multithreading are provided.

2. realize based on WebCall electronic commerce information interactive system model

The network communications technology of conditional electronic commercial affairs adopts the distributed component design based on the Internet, the general application and the particular organization's mode that are suitable for e-commerce system are developed, but adopt the TCP/IP technology to realize that the exploitation of Microsoft Commercial Internet System also exists some problems, is in particular in:

1) the client rs PC browser directly calls the business object of platform back-end server by the network remote interface, needs the cost network overhead.If there is too much method call between the client and server, can cause network performance problems.

2) electronic commerce service system has a large number of users, can bring very big pressure to network service alternately between user and application server end business object, makes systematic function be subjected to very havoc, and serious may cause system crash.

3) contact is too tight between the system level, and the business object of client and rear end has stronger dependence, is unfavorable for administering and maintaining of system.Directly can cause both contacts too tight alternately between client and the business object, simultaneously also make client too rely on the specific implementation of business object, and be in charge of the business object relevant and search and create, and the relation of calling mutually between different objects with reciprocal process.Like this, will require client to carry out, thereby reduce the maintainability of system the too much operation of TCP/IP assembly.

In order to overcome the above problems, at striding the concrete reality of organizing the E-business applications exploitation, the organizational form of conditional electronic commercial affairs is carried out abstract, and architecture improved, the E-business applications development model based on WebCall has been proposed:

The organizational framework structure chart of model as shown in Figure 5.Model Design is divided into four parts:

● customer service interface: provide the adaptive browser of isomorphism or heterogeneous network to striding the network terminal user who organizes e-commerce system to conduct interviews, generally can be divided into general user and member and keeper.

● the WebCall system: realization is mutual with client layer, handles the request of client layer and also makes response.All users of client layer can be by the WebCall interface accessing e-commerce system of browser; And management interface can only carry out the WebCall visit by the keeper, and general user and member then do not have this authority.The function of Web layer is by the expression of WebCall assembly realization to user's deal with data.

● information management system: handling the WebCall data processing request, is the core layer of model.Model encapsulates the business object of operation layer, makes WebCall directly not visit Microsoft Commercial Internet System, but realizes visit to the system applies assembly by the access session information management system.

● e-commerce system: operation E-business applications software, for example resource planning, transaction, Database Systems and other are left over information system.The e-commerce system realization is mutual with information management system, the database manipulation of general process information management system.

E-commerce system also is provided with ecommerce ad distribution platform in addition, be used for to terminal client object issue correspondent advertisement information, directly make a call by WebCall, will establish a communications link between terminal client object and the advertising business service object, and metered call ACD information.

Based on the mutual core of the electronic commerce information of WebCall is WebCall and information management system, and the system flow of model is realized figure as shown in Figure 5:

Information management system provides the unified interface that Microsoft Commercial Internet System is visited to the WebCall system.Information management system comprises the mutual of all related objects in the WebCall system workflow, and realizes service logic wherein, the life cycle of related object in the management work stream.To calling of general electronic commercial matters application method, the WebCall system only provides an interface to the information management system visit, and the specific implementation of its method is not provided.

E-commerce system can be divided into several application subsystems, and each application subsystem using system session is packaged together some relevant functional units.Business object is in charge of in the application subsystem session, and provides using the access interface of subsystem to information management system, and the reciprocal process of all right Treated Base object has shielded complicated object interaction thus.

Calling service based on the electronic commerce information of WebCall in mutual and visit implementation procedure be as shown in Figure 6:

The WebCall system is recalls information management system access session management method at first; Then, management method is determined the application corresponding subsystem by parameter, searches the application corresponding sub-system conversation, calls its correlation technique; At last, sub-system conversation is used sub-interface calling function assembly by e-commerce system.

Ecommerce WebCall system model or system works flow process standard can effectively solve the problem that exists in the conditional electronic business system by to the layering of the operation layer of system with to the encapsulation of related service object.

At first, model provides the unified interface that system is visited by WebCall, has reduced the business object that is exposed to the Web layer.This model has reduced the degree of coupling of Web assembly and business object, thereby has reduced the dependence between Web layer and the business object.Business object only is responsible for oneself data and logic are managed, and model can be to managing between business object alternately.This model provides better manageability, stronger disposal ability when better flexibility and system change.

Secondly, model can improve the performance of system.Owing to eliminated the directly mutual of Web assembly and business datum and business object, reduced the network overhead of client and server end.WebCall can and manage alternately to relevant functional unit, can carry out the processing of coarseness by defining and realize some management methods like this, thereby reduce remote access number of times, has saved network overhead.In this model, calling generally of functional unit realized by information management system, pare down expenses, improve systematic function.And between all business objects all is to realize in the mode of coarseness by the WebCall system alternately, and this has also improved the performance of system effectively.

At last, model has encapsulated the business object of bottom, only provides an access interface to the WebCall system, can effectively control the direct visit of WebCall system component to the bottom business object, the fail safe that has improved system.Reciprocal process and the dependence of this model between the hiding business object of user, thus the system that makes is more prone to management, and suitable flexibility is provided.And model provides a cover unified user access mechanism, is convenient to request and the visit of leading subscriber for service.

Ecommerce WebCall information interaction is elementary object with the opening, and the information management logic in the middle of it can be by subregion or dynamically distributed, and makes E-business applications more near the client source, and makes the E-business applications load balance.

Under ecommerce WebCall information interaction framework, system programming language does not rely on object, make the object location have the transparency, thereby WebCall can support to stride organization object easily and carries out communication, eliminate Web and use the neck bottle that brings, for the E-business applications technology provides a solution route.

The target client of ecommerce WebCall information interaction also can directly call the service object, and the permission service object safeguards the state between calling.The target client can transmit the reference value of other various types of data except character string type.

Ecommerce WebCall information interaction has opening, interactivity and integration, and on the high-level framework based on object oriented programming model, has established good basis for Microsoft Commercial Internet System (eBS) function expansion with the information interaction of real-time monitoring.

3. system information is mutual

Stride organize ecommerce applied environment as an extreme isomery, the real network environment that distributes, people have more and more recognized the information interaction that object-oriented systems structural system is applied to ecommerce, payment authentication, workflow management will become main flow among the application such as on-line payment.Ecommerce WebCall information interaction can be good at utilizing the WebCall communication technology interactive information management that is provided and the advantage of handling on the one hand, the application of the complexity that realization legacy clients/server mode can't be finished down, the ecommerce of distribution; On the other hand, the open communication standard of WebCall and application technology organize ecommerce that system integration application is provided for striding again.

System information mutual 1:

---the across a network electronic commerce information based on WebCall is mutual

The integration of three networks makes telecommunications network, cable television network and computer network all can transmit other two nets institute loaded service later on through appropriate reconstruction.Under the prerequisite of technology and professional constantly development, the integration of three networks has been come into " reality " from " planning ", makes the organizational development of striding of ecommerce possess the good network platform.

Specificity analysis from three netter family terminals: phone (containing mobile phone), television set (+Intelligent treatment equipment), PC can become the adaptive terminal that network electronic commerce is used, the information inquiry of E-business applications, request and service processing result return also can the proud realization of three netter family terminals, client's operating process of E-business applications also can abstractly easily be simple information (voice or data) interaction flow, meet WebCall traffic model feature, unique needs be that the E-business applications service interface of three netter family terminals is unified for being fit to the Web interface of client connection operation by the converged communication technology, and present to the client in the simple and direct mode, WebCall embeds wherein as the means of communication of supporting the E-business applications service, and the client can realize the alternate acknowledge of E-business applications by operation WebCall.

Across a network electronic commerce information based on WebCall is mutual: can support: the E-business applications of Internet (containing VOIP) ecommerce, phone IVR ecommerce, mobile (containing 3G) ecommerce, TV (containing digital interactive television) ecommerce and inter-network 3C terminal.

System information mutual 2:

---the directory service electronic commerce information based on WebCall is mutual

Many application programs of ecommerce as supply chain management, customer relation management, electronic trade application program, all are to design according to open network communications standards.These standards allow the information that writes from directory service and read is carried out standardized visit, determines mechanism, formatd, transmits and protection.The result is to the simple integrated fast development that causes eCommerce Solution of existing application and good development environment, and then the application that is based upon on the electronic directory to be benefited from it.The WebCall technology is because the simplicity of exploitation and stride tissue characteristic and become most important directory access mode, and ecommerce WebCall information interaction can make full use of the intrinsic extensibility of electronic directory, ease of manageability and fail safe, farthest utilize the E-business applications resource.

Real ecommerce means the information flow between the internal procedure of Business Processing and the customer service activity is integrated.WebCall expansion E-business applications message box shelf structure can be handled making full use of by based on network " commercial commercial affairs " e-commerce transaction.Allow all members of electronic commerce network to share knowledge, data and relation.By introducing key message and trust partner relation.

Directory service electronic commerce information based on WebCall will greatly promote the utilization of E-business applications resource alternately, allow it can make full use of customer information and make up the customer service electronic relationship.

System information mutual 3:

---the User Recognition electronic commerce information based on WebCall is mutual

By adopting the WebCall technology, provide and to carry out the service of secure e-business.E-commerce system input user ID number identifying information, according to the requirement of online implement business EC, the online E-business service of user terminal call request.System is according to call request IP number, by comprising clawback URL (Uniform Resource Location, URL(uniform resource locator)) WebCall, provide reverse call to terminal, user ID number identifying information is confirmed user's authenticity, by comprising the calling of URL, the route that E-business service is provided offers terminal.Thus, system authenticates by WebCall, identifies the real effectiveness of user ID number actual information and and provides E-business service URL route.

The User Recognition model that ecommerce WebCall uses has the following advantages: (1) this model is a domain data model, guarantees the consistency that data semantic is described in the field; (2) realized with service content irrelevant prove data model; (3) can be organized into towards the multiobject database (4) of proving of different user, different demand, different levels and can realize personalized expansion, satisfy the organizations demand of striding.

User Recognition electronic commerce information based on WebCall provides security assurance information mechanism alternately, can support to create manageable e-commerce transaction environment and stop network anonymous transaction, fraudulent trading etc.

System information mutual 4:

---the information intermediary electronic commerce information based on WebCall is mutual

Based on the network environment of E-business applications is directly in the face of the Web data, not only can use by compatible well original Web, and can realize information sharing and exchange among the Web better.WebCall can regard a kind of semi-structured traffic model as, can at an easy rate the call information description of WebCall and the attribute in the relational database be mapped one by one, implements accurate inquiry and model extraction.Form mark and swap data with WebCall provide information intermediary: can be divided into following four classes: the application that needs the Web client to communicate between two or more heterogeneous databases; Attempt major part is handled load forwards the Web client to from the application resource server application; Need the Web client same data to be offered different users' application with the different forms of browsing; Need the intelligent web agency to reduce the application of the information content according to personal user's needs.

Mutual and data mining technology has important getting in touch based on the information intermediary electronic commerce information of WebCall, can rely on this model to realize based on striding the data mining of organizing E-business applications.

System information mutual 5:

---the advertizing electronic commerce information based on WebCall is mutual

By means of the WebCall technology: ecommerce can realize that new network marketing uses---" pay per call " (incoming call is paid), this mode links together client and E-business applications service system, the client makes a call, WebCall is then when obtaining direct customer's information, notice ecommerce ad distribution platform directly makes a call to calling customer issue correspondent advertisement information or by WebCall, and the target client is established a communications link between the business object of E-business service.WebCall can the client calling IP number information, comprise the number of times and the duration of metered call because it is all documented to call out the ACD record, realize easily that also CRM analyzes, can be described as a kind of marketing model more accurately,

Advertizing electronic commerce information based on WebCall will promote the web advertisement to propagate the continuous differentiation to accurate mode alternately, can derive and comprise: freephone+web advertisement, click search+advertisement coupling, call booking+advertisement pushing, multi-party communication+increasing effective the circulation ways of advertisement such as the marketing of bidding, save the ad distribution cost, bring convenience to the client.

System information mutual 6:

---based on the electronic business affaris safety trade information interaction of WebCall

Secure electronic transaction (the SET of E-business applications, SecureElectronicTransaction) be one and carry out (comprising three nets) scheme of safe payment funding that WebCall is that the application that customer service account number (the believable identification id number of user) is carried out secure electronic transaction provides attainable safety measure by open network.

Uniqueness in view of the PSTN terminal telephone number, information management system is in advance with client's pstn telephone number and the binding of client's payment account, generation system customer service account number, its associated with comprises: E-business applications business description, information management and Format Object, WebCall interactive communication agreement.

The secure electronic transaction implementation procedure of E-business applications: a kind of response of system platform is that the WebCall that is initiated by the client from network asks, and a kind of is the pstn telephone number verification information exchange of carrying out with WebCall form and customer phone terminal by PSTN.Information management system is compared by effective authorization information of PSTN number and customer service account number (the believable identification id number of user) that WebCall is returned from the customer phone terminal, set up phone information safe transmission route by the back by WebCall, and finish the electronic business affaris safety trade of customer service account number with simple operations based on PSTN.

Finish effective authentication of the believable identification id number binding of customer phone number based on the electronic business affaris safety trade information interaction of WebCall in the WebCall mode, the closure of PSTN and number uniqueness have guaranteed that data communication do not stolen by the hacker; This model can be responsible for the online communication both sides credit underwriting is provided: support the isolation of secure electronic transaction order information and personal account number's information, client and businessman can authenticate mutually, to determine the true identity of communicating pair, for the fund security payment provides safeguard.

Can be people, POS terminal, also can be system server based on the object of the electronic business affaris safety trade information interaction of WebCall.The Secure Transaction model that the ecommerce WebCall of expansion uses comprises: at phone, mobile phone (containing SMS communication), the interactive set-top box of TV and the secure electronic transaction of customer consignment third party (operator) payment funding.

The English-Chinese table of part abbreviation

WebCall: webpage is called out

PSTN:Public Switched Telephone Network PSTN

CTI:Computer Telecommunication Integration computer telecommunication is integrated

The automatic call distribution of ACD:Automatic Call Distribution

TCP/IP: IP-based network interconnection protocol

B to B: enterprise and individual e-commerce transaction organizational form

B to C: the e-commerce transaction organizational form of enterprise and enterprise

C to C: individual and individual e-commerce transaction organizational form

API:Application Programming Interface application programming interfaces

SCF:Windows Explorer command file

Browser/Server: browser and server architecture

CGI:Common Gateway Interface CGI(Common gateway interface)

Web Service: web service

The server end that EJB:Enterprise Java Bean uses can be by Management Unit

The interconnectivity routine interface international standard of OPC:OLE for Process Control software and equipment

Pay per call: incoming call is paid

CRM:Customer Relationship Management customer relation management

People-centric: social network

Portal: be redirected inlet

SET, the SecureElectronicTransaction secure electronic transaction

Claims

1, the mutual and implementation method based on the electronic commerce information of WebCall, it is characterized in that (1) provides the id number identifying information of object based on the e-commerce system of WebCall input user object and E-business applications service, (2) requirement that realizes according to E-business applications, the application service that user terminal call request E-business service merchant provides; (3) e-commerce system by comprising the WebCall of clawback URL (Uniform Resource Location, URL(uniform resource locator)) information, provides reverse call to the object terminal according to the call request id number; (4) e-commerce system is confirmed user's authenticity according to user ID number identifying information, (5) pass through comprise URL WebCall call out, provide the network route of object to offer validated user object terminal E-business applications service provider, then system authenticates by WebCall, and (6) user object and E-business applications service provider provide object to carry out the ecommerce workflow.

2, the mutual and implementation method of the electronic commerce information based on WebCall according to claim 1 is characterized in that the method for e-commerce system workflow realizes by following hierarchy:

1) the client layer client shows requested information by the WebCall link that embeds browser to the end user;

2) intermediate layer, intermediate layer be divided into again two-layer, i.e. Web layer and Business Logic; The Web layer uses the WebCall assembly that the request of client is sent to the Business Logic processing, and result is sent to client; Business Logic can be by Management Unit by some server ends that operate in the application in the WebCall server), be responsible for handling the request of client;

3) system layer operation e-commerce system software, the application data base system.

3, the mutual and implementation method of the electronic commerce information based on WebCall according to claim 1 is characterized in that e-commerce system is divided into several application subsystems, and each application subsystem using system session is packaged together CTI and ACD functional unit.Business object is in charge of in the application subsystem session, and provides using the access interface of subsystem to information management system, and the reciprocal process of going back the Treated Base object has shielded complicated object interaction thus.

4, the mutual and implementation method of the electronic commerce information based on WebCall according to claim 1 is characterized in that calling service and visit implementation procedure in the workflow:

5, the mutual and implementation method of the electronic commerce information based on WebCall according to claim 1, it is characterized in that by WebCall network service assembly is set in system, by means of the CTI call mechanism accesses network e-commerce system main frame of WebCall, the WebCall control that the client utilization embeds in the browser is visited Microsoft Commercial Internet System effectively by click-to-dial.The real effectiveness that is tested and appraised user ID number actual information reaches and provides the E-business applications service.

6, the mutual and implementation method of the electronic commerce information based on WebCall according to claim 1, it is characterized in that a kind of response based on the platform of the e-commerce system of WebCall is the WebCall request of being initiated by the client from the network, a kind of is the PSTN number verification information exchange of carrying out with WebCall form and customer phone terminal by public telephone network; System compares by effective authorization information of PSTN number and customer service account number (the believable identification id number of user) that WebCall is returned from the customer phone terminal, by the phone information safe transmission route of WebCall foundation, finish the safe payment funding of customer service account number with simple operations again based on PSTN.

7, the mutual and implementation method of the electronic commerce information based on WebCall according to claim 1, it is characterized in that based on Secure Transaction workflow in the E-business applications of WebCall to as if people, POS terminal, system server; The Secure Transaction model that the ecommerce WebCall of expansion uses comprises: at the secure electronic transaction of phone, mobile phone (containing SMS communication), the interactive set-top box of TV and customer consignment third party (operator) payment funding.

8, the mutual and implementation method of the electronic commerce information based on WebCall according to claim 1, it is characterized in that the directory service of WebCall extend information frame structure, allow to relate to related object shared system knowledge, data and the relation of E-business applications supply chain.

9, the mutual and implementation method of the electronic commerce information based on WebCall according to claim 1, it is characterized in that WebCall is when obtaining target client's call information, notice ecommerce ad distribution (service provides object) platform is issued correspondent advertisement information or is directly made a call by WebCall to the client, to establish a communications link between target client and the advertising business service object, and metered call ACD information.

10, the mutual and implementation method of the electronic commerce information based on WebCall according to claim 1, it is characterized in that electronic business affaris safety trade workflow based on WebCall, carry out the scheme of safe payment funding by open network, WebCall is that customer service account number (the believable identification id number of user) provides the secure electronic transaction guarantee; System bundlees generation system customer service account number with target client's the pstn telephone number and the payment account of object in advance.