CN101281633A - Advertisement issuance system as well as electric terminal equipment using the same - Google Patents
Advertisement issuance system as well as electric terminal equipment using the same Download PDFInfo
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- CN101281633A CN101281633A CNA2008100281584A CN200810028158A CN101281633A CN 101281633 A CN101281633 A CN 101281633A CN A2008100281584 A CNA2008100281584 A CN A2008100281584A CN 200810028158 A CN200810028158 A CN 200810028158A CN 101281633 A CN101281633 A CN 101281633A
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Abstract
An ad issuing system includes an ad databank, a data acquisition module, a data searching module and a data display module, wherein the ad databank includes the related ad information with the special words; the data acquisition module can enter the word inputting system of the electronical terminal unit to obtain the user input; the data searching module is used for searching the related ad information with the user input in the ad databank; the data display module is used for displaying the searched ad information on the word input interface for the users to view. The ad information displayed on the display of the electronical terminal unit is related with the instant word input of the users, hence the information is possible the ad information which the current users are interested, thereby greatly increasing the pertinence issued by the ad.
Description
Technical field
The present invention relates to a kind of advertisement distributing system and use the electric terminal equipment of this system, particularly a kind of electric terminal equipment that can provide the advertisement distributing system of advertising message for the user targetedly and use this system.
Background technology
Development along with electronic information technology and medium, advertising has become a kind of important means that numerous businessmans enhanced the reputation, opened the selling market, therefore, increasing information media such as newspaper, TV, network becomes the carrier of releasing advertisements, even mobile phone is no exception.But just because of the everywhere infiltration of advertisement to people's daily life, most of in addition advertisement does not all have specific aim, people are for fear of its influence to normal life, can have a mind to avoid unintentionally advertisement on the contrary, such as the advertisement display field of not reading newspaper, TV is transferred to the not channel of playing advertisements, use the software interception web advertisement etc., so that businessman and medium have spent a large amount of money and resource, still advertising message can't be conveyed to target customers targetedly, the user is also because missed own useful Business Information the avoidance of mass advertising, this has just caused the communication between businessman and the user to carry out smoothly, and both sides can produce loss in various degree.
Also there are the problems referred to above in present mobile phone advertisement, because businessman generally is by modes such as note, multimedia message, tone informations, advertising message is not sent to the cellphone subscriber targetedly, so that a lot of cellphone subscribers can't bear it and disturb, do not see that content is just directly with information deletion, even complain the anti-result who advertisement is played be unfavorable for businessman to operator.
Therefore, be necessary to set up a cover and can guarantee that the targeted customer receives, can not cause again the terminal advertisement delivery system of other user's dislikes.
Summary of the invention
The invention provides a kind of electric terminal equipment that can provide the advertisement distributing system of advertising message for the user targetedly and use this system.
A kind of advertisement distributing system comprises an advertising database, a data acquisition module, a data search module and a data disaply moudle, comprises in the described advertising database and specific character associated advertisement information; Described data acquisition module can enter the character input system of the electric terminal equipment at its place and obtain user's input; Described data search module is used for searching out with the user at advertising database imports associated advertisement information; Described data disaply moudle is used for that the advertising message that search obtains is shown in the literal inputting interface to be checked for the user.
Described advertising database comprises literal module and commercials information module, and described specific character is stored in the literal module, and described advertising message is stored in commercials information module, specific character and advertising message with one to one, mode such as many-one is associated.
Described advertising database also comprises the information expansion module, store in the information expansion module with described commercials information module in advertising message associated advertisement growth data, described data search module also is used for obtaining the relevant advertisements growth data in the search of described information expansion module, and described data disaply moudle is used for described advertisement extension data presentation in the display screen of electric terminal equipment.
Described advertisement extension packet includes network chained address, detailed advertising content, Business Information.
Every advertising message in the described advertising database is no longer than 10 words.
Described data acquisition module also is used for the carrying advertisement database, judges the validity of advertising database and upgrades the interior data of advertising database.
A kind of electric terminal equipment, but the display screen that comprises an explicit user input, be equiped with above-mentioned advertisement distributing system in the described electric terminal equipment, when carrying out the literal input in electric terminal equipment, described display screen can be imported associated advertisement information in diverse location explicit user input simultaneously with the user.
Click described advertising message at the literal inputting interface, can enter detailed advertising information display interface, check the advertisement extension data.
After withdrawing from from detailed advertising information display interface, can directly return former literal inputting interface, proceed the literal input.
Described electric terminal equipment is a mobile phone, and described literal inputting interface is the note inputting interface, and described character input system is an input method system.
The advertising message that advertisement distributing system of the present invention shows on the display screen of electric terminal equipment is associated with the input of user's instant character, probably is the advertising message that the active user paid close attention to therefore, has improved the specific aim of ad distribution greatly.
Description of drawings
Fig. 1 is the data and the functional block diagram of advertisement distributing system of the present invention, and wherein, the incidence relation between the data of each data module does not all illustrate, and only is represented by dotted lines the incidence relation between the partial data.
When Fig. 2 and Fig. 3 import for carry out note on the mobile phone that has used advertisement distributing system of the present invention, the display screen synoptic diagram of mobile phone.
Fig. 4 is the process flow diagram of advertisement distributing system of the present invention.
Embodiment
See also Fig. 1, advertisement distributing system 10 of the present invention comprises an advertising database 12 and three functional modules.
Described advertising database 12 includes literal module 122, commercials information module 124 and information expansion module 126, wherein, stores advertisement extension data such as network linking address or detailed ad content, Business Information in the information expansion module 126.Needs according to merchant advertisement, between the data of these modules by one to one, modes such as one-to-many, many-one are interrelated, such as, two data of " input method " in the literal module 122 and " intelligence " all are associated with " state pen intelligence input " this advertising message in the commercials information module 124, are typical many-one association.
Three functional modules are respectively data acquisition module 14, data search module 16 and data disaply moudle 18.Wherein, data acquisition module 14 be used for from the storage space of mobile phone obtain the validity of the advertising database 12 that advertising database 12, judgement obtain, by the new data of network or other resource acquisitions and upgrade advertising database 12, the input method system that enters mobile phone dynamically obtains operations such as user's input information; Data search module 16 is used for importing from advertising database 12 search and user operations such as network linking that associated advertisement information, search is associated with advertising message or detailed advertising content; 18 of data disaply moudles are used for the Search Results of data search module 16 dynamically is shown in advertisement display field 36, according to user's click advertisement extension information is shown in display screen etc.
When the user carries out the literal input in described electric terminal equipment, the data search module 16 of advertisement distributing system 10 of the present invention is searched in literal module 122 according to user's input content, and in commercials information module 124, find advertising message associated therewith in view of the above, 18 of data disaply moudles are shown in the ad-hoc location of this electronic equipment display screen with the advertising message that obtains, and are for reference.If the user is interested in a certain advertising message that shows, cursor can be moved on this advertising message by acknowledgement key, the related data in the information expansion module 126 promptly can be searched for and obtain to data search module 16, makes the user be visited relevant network linking or check detailed ad content and Business Information.
See also Fig. 2 and Fig. 3, when in the mobile phone that has used above-mentioned advertisement distributing system 10, carrying out the note input, comprise information text frame 32, literal input field 34 and advertisement display field 36 on the mobile phone display screen 30.Wherein, literal input field 34 is used to show intermediate informations such as list entries, prepare word, and information text frame 32 is used to show the result of final input, and 36 of advertisement display fields are used for showing and information text frame 32 last input words associated advertisement information.
When the user imports " shurf " at literal input field 34 usefulness spelling input methods, and after selecting word " input method " to confirm input, " input method " successfully is shown in information text frame 32, advertisement distributing system 10 searches the data " state's pen intelligence input " that are associated with " input method " in the advertising database 12 of mobile phone simultaneously, and it is shown in the advertisement display field 36.If the user is interested in this advertising message, cursor can be moved in " the state's pen intelligence input " of advertisement display field 36, enter information expansion module 126 by acknowledgement key, can be by the homepage of access to netwoks " Guangdong Guobi Technology Co., Ltd. ", so that check the details of this company or download relevant input method software; Certainly, smoothly logon web page by the decision of the networking situation of mobile phone.
As shown in Figure 1, after clicking the advertising message in the advertisement display field 36, related data according to information expansion module 126 stores situation, what the user saw also can be the detailed advertising information of non-network, as character introduction, picture, voice etc., concrete condition is to be determined by the data that information expansion module 126 stores, and the data in the information expansion module 126 are the want advertisement inputs according to businessman, and can upgrade at any time.
Please continue to consult Fig. 4, be the process flow diagram of advertisement distributing system 10 of the present invention.After beginning, data acquisition module 14 is at first from the storage space carrying advertisement data (step S80) of mobile phone; Whether whether then whether effectively data acquisition module 14 judges the ad data that loaded (step S81), expired as data, complete etc.; If the judged result of step S81 is invalid, 14 of data acquisition modules obtain new ad data and upgrade advertising database 12 (step S82) by network or other approach; If the judged result of step S81 is that effectively 14 of data acquisition modules enter the character input system (step S83) of mobile phone, wait for until obtaining the literal input (step S84) of user at character input system; Data search module 16 is carried out related advertising message search (step S85) according to user's input in advertising database 12; Judged whether to obtain related advertising message (step S86) according to Search Results afterwards; If the judged result of step S86 is a "No", then reenter step S84; If the judged result of step S86 is a "Yes", the advertising message that data disaply moudle 18 promptly obtains step S85 search is shown in the advertisement display field 36 (step S87) of literal inputting interface; And then judge whether the user has clicked the advertising message (step S88) that shows; If the judged result of step S88 is a "No", then reenter step S84; If the judged result of step S88 is a "Yes", data search module 16 enters advertising database 12 search and obtains advertisement extension data in the information expansion module 126, and it is shown in display screen 30 (step S89); The user finishes watching " returning " or the similar button that can click display page after the detailed advertising information, data disaply moudle 18 promptly withdraws from detailed advertising information display interface, return former literal inputting interface (step S90), at this moment, all of literal inputting interface input characters are kept intact; At last, the lasting input condition according to the user reenters step S84 or process ends.
By above description as can be known, advertisement display field 36 shown advertising messages are associated with user's instant character input content, probably are the advertising messages that the active user paid close attention to therefore, and this has just improved the specific aim of ad distribution greatly; Simultaneously,, be no more than 10 at most, therefore can not take the space of too many display screen 30,, also can not produce very big dislike even the user loses interest in to this advertising message owing in the advertising message number of words of display screen 30 instant playbacks seldom, be generally 4 to 8 words; Opposite, if the user is interested in a certain advertising message on the display screen 30, then can be about to cursor certainly move on the advertisement display field, enter relevant network linking or advertising database 12 by acknowledgement key, check detailed ad content and Business Information.
What deserves to be explained is, difference according to the setting of data acquisition module 14 internal programs, it is the literal that is shown in information text frame 32 that the literal input that step S84 obtains does not limit, and also can be the literal of first candidate item in the literal input field 34, or the literal of cursor place candidate item etc.; That is to say, difference according to the advertisement distributing system setting, be shown in advertising messages in the advertisement display field 36 and can be with last literal in the information text frame 32 and be associated, also can be with literal input field 34 in first candidate item or the candidate item at cursor place be associated.
Certainly, as required, advertisement distributing system 10 of the present invention equally can be outside the note inputting interface other literal inputting interface display ads information, literal inputting interface when word is inquired about as the literal inputting interface when mobile phone adds the contact person, in electronic dictionary etc., can be according to setting the instant playback advertising message, that is to say, as long as used advertisement distributing system 10 of the present invention in the terminal electronic equipment, can determine display ads information in the interface of wanting the literal input of what is the need in office as required.And, data in the advertising database 12 of the present invention are not limited to Chinese, as required, these data can comprise or all be the literal of one or several other countries/nationality beyond the Chinese equally, make the user use any language to carry out can seeing relevant advertisements information in the literal input.
The announcement of book and instruction according to the above description, those skilled in the art in the invention can also change and revise above-mentioned embodiment.Therefore, the embodiment that discloses and describe above the present invention is not limited to also should fall in the protection domain of claim of the present invention modifications and changes more of the present invention.In addition, although used some specific terms in this instructions, these terms do not constitute any restriction to the present invention just for convenience of description.
Claims (10)
1, a kind of advertisement distributing system, it is characterized in that: described advertisement distributing system comprises an advertising database, a data acquisition module, a data search module and a data disaply moudle, comprises in the described advertising database and specific character associated advertisement information; The character input system that described data acquisition module can enter the electric terminal equipment at its place is obtained with the user and is imported relevant literal; Described data search module is used for searching out the literal associated advertisement information that obtains with data acquisition module at advertising database; Described data disaply moudle is used for that the advertising message that search obtains is shown in the literal inputting interface to be checked for the user.
2, advertisement distributing system according to claim 1, it is characterized in that: described advertising database comprises literal module and commercials information module, described specific character is stored in the literal module, described advertising message is stored in commercials information module, specific character and advertising message with one to one, mode such as many-one is associated.
3, advertisement distributing system according to claim 2, it is characterized in that: described advertising database also comprises the information expansion module, store in the information expansion module with described commercials information module in advertising message associated advertisement growth data, described data search module also is used for obtaining the relevant advertisements growth data in the search of described information expansion module, and described data disaply moudle is used for described advertisement extension data presentation in the display screen of electric terminal equipment.
4, advertisement distributing system according to claim 3 is characterized in that: described advertisement extension packet includes network chained address, detailed advertising content, Business Information.
5, advertisement distributing system according to claim 1 is characterized in that: every advertising message in the described advertising database is no longer than 10 words.
6, advertisement distributing system according to claim 1 is characterized in that: described data acquisition module also is used for the carrying advertisement database, judges the validity of advertising database and upgrades the interior data of advertising database.
7, a kind of electric terminal equipment, but the display screen that comprises an explicit user input, it is characterized in that: be equiped with the described advertisement distributing system of claim 1 in the described electric terminal equipment, when carrying out the literal input in electric terminal equipment, described display screen can be imported associated advertisement information at the literal of diverse location explicit user input simultaneously and with the user.
8, electric terminal equipment according to claim 7 is characterized in that: click described advertising message at the literal inputting interface, can enter detailed advertising information display interface, check the advertisement extension data.
9, electric terminal equipment according to claim 8 is characterized in that: after withdrawing from from detailed advertising information display interface, can directly return former literal inputting interface, proceed the literal input.
10, according to any described electric terminal equipment in the claim 7 to 9, it is characterized in that: described electric terminal equipment is a mobile phone, and described literal inputting interface is the note inputting interface, and described character input system is an input method system.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100281584A CN101281633A (en) | 2008-05-19 | 2008-05-19 | Advertisement issuance system as well as electric terminal equipment using the same |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100281584A CN101281633A (en) | 2008-05-19 | 2008-05-19 | Advertisement issuance system as well as electric terminal equipment using the same |
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| Publication Number | Publication Date |
|---|---|
| CN101281633A true CN101281633A (en) | 2008-10-08 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2008100281584A Pending CN101281633A (en) | 2008-05-19 | 2008-05-19 | Advertisement issuance system as well as electric terminal equipment using the same |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102203817B (en) * | 2008-10-24 | 2016-06-08 | 诺基亚技术有限公司 | For promoting the mthods, systems and devices of the local resource supply that uses mobile device |
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2008
- 2008-05-19 CN CNA2008100281584A patent/CN101281633A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102203817B (en) * | 2008-10-24 | 2016-06-08 | 诺基亚技术有限公司 | For promoting the mthods, systems and devices of the local resource supply that uses mobile device |
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Open date: 20081008 |