CN101233483A - User interface providing summary information or a status pane in a Web analytics tool - Google Patents
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Abstract
A system and method provide a summary comparison of data. The summary may compare filtered and unfiltered data or one set of filtered data to another. The system presents a status pane or window to a user in conjunction with filtered data that is dynamically updated to correspond to the data. A summary of the filtered data is available for display side by side with other filtered data or unfiltered data. The reports and summary are dynamically updated.
Description
Related application
The invention people that the application requires on June 6th, 2005 to submit to according to the 35th § 199 of United States code is the U.S. Provisional Application sequence number 60/688 of Brett M.Error " User Interface Providing SummaryInformation or a Status Pane in a Web Analytics Tool " by name, the invention people who submits in 229 (agent docket 10430) and on June 3rd, 2005 is the U.S. Provisional Application sequence number 60/687 of Brett Error " Incrementally Adding SegmentationCriteria to a Data Set " by name, the right of priority of 626 (agent docket 10402), and require the invention people that submitted on Dec 20th, 2005 Application No. 11/313 according to § 120 for Brett M.Error " Incrementally Adding SegmentationCriteria to a Data Set " by name, the invention people who submits in 970 (agent docket 10570) and on Dec 20th, 2005 is the U.S. Patent application 11/313 of Brett M.Error " User Interface Providing Summary Information or a Status Panein a Web Analytics Tool " by name, the right of priority of 875 (agent docket 10576), and with invention people that on November 18th, 2004 submitted to be people's such as BrettM.Error the U.S. Patent Application Serial Number 10/993 that is called " Assigning Value to Elements Contributing toBusiness Success ", 397 (agent docket 9263), the invention people who submitted on June 27th, 2003 be people's such as Brett Error the u.s. patent application serial number 10/609 that is called " Capturing and Presenting Site Visitation Path Data ", the invention people who submits in 008 (agent docket 8054) and on June 6th, 2005 be people's such as Catherin Wong the U.S. Patent application 60/688 that is called " Website Traffic AnalysisEngine and User Interface ", 076 (agent docket 10331) is relevant, and wherein each all is hereby incorporated by.
Technical field
The present invention relates generally to be used for the user interface of database related tool.More particularly, the present invention relates to be used to the read graphic user interface of the data returned in response to inquiry.More especially, the present invention is the user interface of using with the Web analysis tool that the summary info that uses about the website is provided.
Background technology
" understanding your client " is one of prevailing sale principle.The cardinal rule of this sale has run far deeper than knows who has entered the shop; Except other thing, it need know what attracts clients, and what the client seeing, how they move in the market, and how long they have stopped.By research client buying habit, the retailer can by make its sales promotion, the supply of material and even the shop layout preference and the custom that adapt to its client maximize its income.
Therefore, the website supplier often wishes to collect description at the use of each webpage in its website and the website and the data of access module.For example for the evaluating server load, determine that advertising rate, identification need the various purposes in zone, website of redesign and so on and develops and use in the statistics, this information is extremely valuable.
This information is useful under many circumstances, and these situations for example comprise collecting impels the feedback of improving webpage design, determines the influence of the projecting degree of various links and graphic element on the page, and determines the contribution of each link to final sales.User such as the portal management person often wishes in various mode the result to be analyzed.
The Web analysis is meant uses the data of being created to analyze to the website.For example, Web analyzes and can be used to the mine visitor data on flows.Multiple visitor's data on flows is measured, for example using on what browser, the given webpage what the link selected, whether product purchased, or the like.Multiple available Web analysis tool is arranged at present, for example from the Site Catalyest version 11 of the Omniture company of the Orem of Utah.These instruments can obtain the data of using about the website, and show the multiple different modules that the website is used in response to user's request, for example loss/conversion, A/B test etc.
A problem of these existing instruments is that they present a lot of raw data and without any context.Data may be in response to the application of particular screen, and perhaps in response to very specific inquiry, and data are presented to the user with form usually.For example, in the given time, the user has a plurality of windowpanes that show the result of different screenings and attribute.At present, also, the user is not the mechanism that has reflected the data summary data relatively that screens before and after using for providing affix hereinafter to reach.
Prior art provides some different graphic presentations, for example run off report, handover report, flow process report, the ability that particular data is shown as histogram or sector diagram also is provided, but the mechanism of summary data is not provided in the detailed review context of the data that process is screened at present.
Therefore, need a kind of improvement user interface that is used for the Web analysis tool that solves prior art the problems referred to above.
Summary of the invention
The present invention is a kind of system and method that is used to provide data comparison summary, for example passes through comparison or two groups of different comparisons through garbled datas of screening with without garbled data.The invention provides Status Pane or window, its data with the process screening together are presented to the user, and dynamically upgrade corresponding to the list data of presenting to the user.According to a kind of embodiment, selectable button is provided in the user interface, its state of activation pane produces and memory module, and produce through screening with without garbled data or two groups of different comparison summaries through garbled datas.In other embodiments, Status Pane can activate by other method.
The user can be loaded into the report of various pre-packings on the independent workspace, and easily clicks on any data item with the result set by these all reports of screening.The summary of the data of process screening can show through the data of screening side by side with unscreened data or other group.The result of these functions returns almost instantaneously, makes that the user can the Analysis and Screening effect of Combination, and understands institute and use the importance of screening.
System comprises the client that sends inquiry to network, and wherein which report inquiry indicates and be requested, and indicates the one or more screenings that are used for unscreened report data alternatively.In response to inquiry, network returns and comprises the data that report data is represented, it can be encoded or not be encoded.In case client has received the data of enough generations report, it just sends to report display and exports to the user being used for.The Status Pane subscriber interface module comprises and produces User Status pane or window and button and other attribute to be used for the mutual customary function of user and web analysis tool.
These aspects of the present invention provide the better visuality of the information that is produced by said method, and this provides valuable information for website owner, and making its which element of being seen clearly the website is being that website success and investment repayment play a role.More particularly, use the importance of the section user can be understood soon making up.
Description of drawings
Figure 1A is the block scheme of system that is used to operate Web analysis tool of the present invention according to one embodiment of the present invention.
Figure 1B is the block scheme that is used for adding to the data set increment system of segmentation criteria that has illustrated according to one embodiment of the present invention.
Fig. 2 A is the block scheme according to a kind of embodiment of the storage of system among Figure 1A of one embodiment of the present invention.
Fig. 2 B is the block scheme that has illustrated according to the employed software module of Web analysis tool of one embodiment of the present invention.
Fig. 3 A represents according to the of the present invention mutual block scheme in the Web analytic system of one embodiment of the present invention.
Fig. 3 B is the block scheme that has illustrated according to the framework that is used for Web analysis tool network of one embodiment of the present invention.
Fig. 4-the 8th is according to the diagrammatic representation of the graphic user interface of the present invention of plurality of embodiments.
Fig. 8 understands the report according to one embodiment of the present invention in more detail.
Fig. 9 has illustrated to add the process flow diagram of the method for segmentation criteria according to one embodiment of the present invention to the data set increment.
Embodiment
Although the present invention describes in the context of Web analysis tool, it will be recognized by those skilled in the art that the present invention can have various other and use, for example be used to read from the user interface of the data of a plurality of inquiries on the data storage.The present invention describes the context at place and just understands for convenience and easily, is not to limit the scope of the invention.
In describing hereinafter, for the purpose of explaining has been described a plurality of specific detail, so that complete understanding of the present invention is provided.Yet, it will be apparent for a person skilled in the art that the present invention can try out under the situation of these specific detail not having.In other cases, show structure and equipment, to avoid fuzzy the present invention with the block diagram form.
The invention still further relates to the device that is used to carry out operation herein.This device can be at required purpose and special the structure, and perhaps it can comprise the multi-purpose computer that the computer program that is stored in the computing machine optionally activates or reshuffles.This computer program can be stored in the computer-readable recording medium, such as but not limited to the medium of any type of dish, magnetic or the light-card of any type that comprises floppy disk, CD, CD-ROM, magneto-optic disk, ROM (read-only memory) (ROM), random access storage device (RAM), EPROM, EEPROM or the instruction of suitable store electrons, and each storage medium all is coupled with computer system bus.
Algorithm given herein and operation itself is not relevant with any specific computing machine or other device.The various multi-purpose computers that have according to the program of instruction described here can be used, and can prove that perhaps it is easily that the more special-purpose device of structure is carried out required method step.From following description, the desired structure that is used for multiple these systems will be conspicuous for those skilled in the art.And the present invention does not have to describe with reference to any specific programming language.Should be appreciated that multiple programming language can be used to realize instruction of the present invention described here.
In the process of purchase from online retailer's commodity, visitor/client generally follows basic approach.The visitor enters website (for example, by keying in the URL of this website, perhaps select, perhaps chaining click) from the collection menu, online retailer's homepage is presented to the visitor.In this process, descriptive labelling generally is presented to the visitor.If the visitor wants to buy commodity, he or she clicks " adding shopping cart to " and links and navigate to the payment page, then navigates to the page of input bill and delivery information.After having imported these information, confirm that the page generally is presented to the visitor, check order and the chance that it is finished before he or she obtains leaving the website at this page.For analyzing for the portal management person by visitor's navigation of this order is extremely valuable.
Be used for that the technology of collection site path order is known in the art.When particular visitors when the page moves one by one, he or she is identified; The mechanism that the visitor follows the tracks of is known in the art, and need not in this detailed description.Visitor/client's web page access record was stored in turn according to the time of its generation.Each Visitor Logs comprises two types information usually: the identifier of institute's accession page, and the metadata that is provided for screening and analyze the further standard of ordered data.
In some contexts, some element of visitor's navigation is designated as " check point ", this means that they are very important in the analyzing web site access path.Usually, it is of equal value that all examples of the particular sequence of check point are considered to, no matter and whether have any other (non-check point) node in the sequence.The invention people that the details more specifically that related detection point uses can be submitted on June 27th, 2003 is the common unsettled U.S. Patent Application Serial Number 10/609 of people such as Brett Error " Capturing andPresenting Site Visitation Path Data " by name, find in 008, it is hereby incorporated by.
In one embodiment, system automatically is appointed as check point with some node according to specific characteristic, position, title, popularity or any other factors.For example, homepage and/or five most popular pages can automatically be appointed as check point.In one embodiment, these check points automatic or acquiescence can be used to make up the initial target path.
In this context, provide description to one embodiment of the present invention at this.
Fig. 9 has illustrated to add the process flow diagram of the method for segmentation criteria according to one embodiment of the present invention to the data set increment.
Process starts from showing 905 Status Panes.In the various aspects of Status Pane, the user can be mutual according to being used for based on the known interaction technique of the operating system of window and pane and report window.In one embodiment, the number of row can be edited, and the user can drag the border and change height and width, can minimize equally, deletion and maximized window, by dragging window title bar reorientation on painting canvas/rearrangement window, and drag column border and adjust column width.
Then, receiving 910 users income has one or morely defined report and has been used for reading to be used to select.In one embodiment, the user starts this step by the user interface control of clicking such as report button.
Next, system's retrieval 920 is reported the data set that is associated with this one or more definition, and data set for example comprises website visitation data.In one embodiment, this is by sending the report inquiry to network and realizing corresponding to the report data of this inquiry from the network reception.In one embodiment, network is by encoding or uncoded data are answered.In this embodiment, retrieval comprises that Hash (hash) sign indicating number/implication that for example use for example is stored in the local cache comes decryption.
After retrieval 920, system shows that 930 have one or morely defined report.In one embodiment, each report shows the module of one group of acquiescence, and data based this module ordering.For example, initial default metric standard can be the visit to the website, although this can be customized by option screen by the user.In one embodiment, the user can be each report customization default metric standard by changing, add or deleting module for example.
In one embodiment, the default metric standard of pre-programmed comprises page view; Visit; Per hour, every day, jede Woche, every month, per season or annual unique visitor (Unique Visitor); Income; Order; Unit; Shopping cart is opened, adds, is deleted and reads; Payment; The custom incident; (product reading, logical, the example equivalent of moving point) takes place; And participation module.
At first, report illustrates the data line (for example 10) of default number, although the user can adjust default number as required.In various embodiments, report is the standard that is associated with one group of predefined screening, default report; The report of the customization of being set up in the current sessions process; Report from the previous customization of storer retrieval; Perhaps loss (fall-out) report.
In some embodiments, the various views of report data are available.For example, the type of view comprises trend view, improvement view, ordering view, time view, loss view, C﹠amp; A view, graphics view, Gantt view, table view, raw data view and flexible view.Some reports also comprise search field, and it allows user search and reads at the clauses and subclauses of special key words or phrase.
When the user wished the screening report, system received 940 users input is used for/screens this report with adjustment segmentation criteria.In various embodiments, adjustment/screening comprises the interpolation segmentation criteria; The segmentation criteria that deletion is pre-existing in; Adjust date range; Create new segmentation criteria; And the context menu that activates the segmentation criteria option.
The user can screen report by variety of way.For example, the user can click on the icon (" funnel ") adjacent with the expection screening criteria.In one embodiment, on the funnel icon, click to make screening be employed as the visit of [dimension]=[selected item] " or ' " parameter.In one embodiment, the user can pin (shift) key and click of performing screening is applied as " with " standard.In one embodiment, the user can right click to watch the options menu that is applied to this screening.In one embodiment, icon is operated as change-over switch (toggle), depends on its current state and switches between activation and deactivation standard.
According to one embodiment of the present invention, the element of shown report is at user's input element itself of specifying screening.Therefore, the zone that the user can be in tabular report (for example, click on OK), with use corresponding in this zone just in the screening of data presented item.
Next, the selected standard of system handles shows 950 one or more reports through adjustment/screening.In one embodiment, each report is adjusted according to applied segmentation criteria/screening.In one embodiment, the report of process adjustment/screening is immediately following show after user's input of adjusting segmentation criteria almost instantaneously.In one embodiment, the sampling rate of report is considered based on the date range of being asked, available RAM and other technology and selected.
As the part of this process, system can also storage report.The user can preserve and reopen after a while engineering.When the user preserved engineering, data set, screening, report and canvas appearance were saved all.Subsequently, when the user opens the engineering that is saved, when all seem all to leave as him or she.
According to a kind of embodiment, be shown after 950 in report through adjustment/screening, one or more selectable buttons are shown 960, and in one embodiment, this selectable button provides the visit to additional information window or information pane.In one embodiment, button comprises the button that is used for summary report, total report, business report, web traffic report and path report.
Next, receive 970,, show 980 relatively reports in response to this in order to activate user's input of relatively report.In one embodiment, the form of user's input is to click selectable button.In one embodiment, relatively report is displayed among Fig. 4 for example in the independent pane on 402 the Status Pane.Depend on present the type of data, pane can have multiple form.
Those skilled in the art will recognize that the present invention can be in conjunction with using by the screening criteria of any type of user's appointment and/or in conjunction with the combination in any of these screening criterias.Example comprises that sequential access numbering (indicates whether this is visitor's the visit first time, back-call, or the like), which specific webpage is accessed, whether the time on date of visit, visitor's geographic position, employed Web browser, visitor are using browser beta release, or the like.
Figure 1A is the block scheme of a kind of embodiment of this system.Although the present invention will describe now, should be appreciated that one embodiment of the present invention are divided in function in the user terminal/server framework in the context of Feng's Neumann (von Neumann) framework.With reference to Figure 1A, system is shown as including control module 150, display 100, keyboard 122, cursor control 123, network controller 124 and audio frequency apparatus 125.Control module 150 is shown as including processor 102, primary memory 104 and data storage device 107, and all these can be coupled with system bus 101 communicatedly.
Processor 120 process data signal also can comprise various computer architectures, and these computer architectures comprise complex instruction set computer (CISC) (CISC) framework, Reduced Instruction Set Computer (RISC) framework or realize the framework of instruction set combination.Although only show single processor among Figure 1A, can comprise a plurality of processors.
Other assembly that is coupled by system bus 101 and control module 150 comprises display device 100, keyboard 122, cursor control 123, network controller 124 and audio frequency apparatus 125.Display device 100 expressions are configured to show any apparatus of electronic image described here and data.Display device 100 can be cathode ray tube (CRT), LCD (LCD) or other have display device, screen or the monitor of similar configuration arbitrarily.Keyboard 122 expressions are coupled with the alphanumeric input equipment to processor 102 transmission information and command selection with control module 150.Cursor control 123 expressions are configured to the user input device to processor 102 delivering position data and command selection.Cursor control 123 can comprise mouse, trace ball, input pen, writing pencil, touch-screen, cursor direction key or with so that other mechanisms of cursor movement.Network controller 124 is linked to control module 150 on the network that can comprise a plurality of disposal systems.The disposal system network can comprise that Local Area Network, wide area network (WAN) (for example the Internet) and/or a plurality of equipment can be by the data routings of its any other interconnection that communicate.
One or more I/O equipment 125 are coupled with system bus 101.For example, I/O equipment 125 can be the audio frequency apparatus 125 that is configured to receive the audio frequency input and sends audio frequency output.The various device of microphone that can be by comprising network controller 124 and audio frequency apparatus 125 receives the audio frequency input.Similarly, audio frequency output can be initiated from the various device that comprises processor 102 and network controller 124.In one embodiment, audio frequency apparatus 125 is the universal audio insertion/expansion cards that are designed in the general-purpose computing system.Alternatively, audio frequency apparatus 125 can comprise one or more analog-digital converters or D-A converter, and/or one or more digital signal processor is so that Audio Processing.
Should it is evident that for a person skilled in the art without departing from the spirit and scope of the present invention, control module 150 can comprise than the more or less assembly of those assemblies shown in Figure 1A.For example, control module 150 can comprise additional storer, such as, the first order or second level high-speed cache, perhaps one or more special ICs (ASIC).Similarly, add-on assemble can be coupled to control module 150, and these add-on assembles for example comprise image scanning apparatus, digital camera or Digital Video or can be configured to or can not be configured to catch and/or download electronic data other equipment to control module 150.
With reference now to Figure 1B,, it shows the example that helps system 130 that the present invention is tried out according to a kind of embodiment.It will be recognized by those skilled in the art that the present invention can use other embodiment that is different from example shown to be tried out.
System 130 comprises client 132, network 134, also comprises high-speed cache 148 alternatively, is used for adding segmentation criteria to the data set increment.Client 132 comprises software and the data file that comprises a plurality of executable code parts.These codes comprise read website operation report and mutual with it code and the code that is used to support user interface capabilities of being used to according to one embodiment of the present invention, and wherein user interface capabilities will make a more detailed description in conjunction with Fig. 2 A-B.
Client 132 is responsible for organizing the method according to this invention and the process carried out.For example, client 312 receives input 154 from input equipment, and report is sent to display 144 (perhaps other output device) exports to the user being used for.Client 132 is moved on standard personal computer.
If high-speed cache 148 exists, it is a standard cache of preserving small-sized, the short-access storage of nearest visit data.High-speed cache 148 for example can comprise that Hash codes tabulation/implication is to be used for report data as described below.
In one embodiment, the assembly shown in Figure 1B is following operates.When the user asked one or more report by input equipment 152, client 132 received the input 154 that has this meaning.Client 132 sends inquiry 136 to network 134, specifies which report to be requested, and specifies the one or more screenings that are used for this report alternatively.In one embodiment, inquiry 136 is with the XML form.
In response to inquiry 136, network 134 returns and comprises the data 138 that report data is represented.In various embodiments, data 204 can be encoded or not encode, and can be the Hash data or be comprised in the standard look-up table.For example, data 138 can be specified the text-string title of the item in the report in through the term of Hash coding.Data 138 are received by client 132.
The Hash codes that client 132 will before receive and decode/implication tabulation for example is stored in the local cache 148, makes it can correctly explain the data that run into before.In one embodiment, local cache 148 is eliminated when conversation end, makes to have only those sign indicating number/implications that before received in same session to be stored.In other embodiments, depend on user's needs, local cache 148 is realized in more lasting or more unabiding mode.
After receiving data 138, client 132 consults memory, for example high-speed cache 148; If storer comprises Hash codes in the data 138 or implication (also promptly, if client 132 had before received the data that comprise same code/implication), client 132 need not to carry out any other with network 134 and communicates by letter and just can explain the implication of these data.For example, Hash codes/implication can specify Hash term # 299 to represent to use the visitor of Internet Explorer 6.0.If not in high-speed cache 148, then client 132 sends inquiry 140 to network 134 from the Hash codes/implication of data 138; Network 134 responds by sending translation 142 to client 132.Translation 142 provides the implication of term to client 132.In one embodiment, client 132 these implications of storage are in order to using in the future.
In case client 132 has received the data of enough generation reports, it just sends to report display 144 to export to the user.In one embodiment, if some implications also do not receive, client 132 still sends report, and some term of report statement is unknown.In other embodiments, client 132 shows error messages and/or waits for up to the data of full sense more and can use.
The user can be mutual with shown report by the user input device such as mouse, keyboard 152.The user can click on the zone in report; When the user clicked on the zone that can be interpreted as screening, client 132 produced and sends the new inquiry 136 that comprises this new report screening criteria.Said process repeats then, and is sent to display 144 through the report of upgrading.
Fig. 2 A has illustrated a kind of embodiment of storer 104 of the present invention, and it comprises that operating system 202, Web browser 204, application 206, Status Pane user interface (UI) module 208, Web analysis tool 210 and Status Pane (SP) produce and memory module 212.
In one embodiment, operating system 202 is such as based on one of operating system of the general type of WINDOWS , SOLARIS or LINUX operating system.
This storer also comprises Web analysis tool 210, for example from the Site Catalyst version 11 of the Omniture company in Utah State Ao Lemu city.The invention people that this instrument 210 was submitted on June 6th, 2005 is 60/688 for the common unsettled temporary patent application sequence number that people's such as Catherine Wong name is called " WebsiteTraffic Analysis Engine and User Interfacce " (website business diagnosis engine and user interface), open in 076 (agent docket 10331), at this its full content is incorporated herein by reference.
Status Pane user interface (UI) module 208 is a kind of modules, and it is responsible for producing pane or window and button and/or other and is used for attribute with the user interactions of Web analysis tool 210.Hereinafter will the demonstration that be generated by Status Pane UI module 208 be shown in further detail with reference to figure 4-8.Status Pane UI module 208 produces status data, so that the information about the screening that just is applied to data to be provided to the user.Critical aspects of the present invention is the activation of Status Pane, and wherein the data that show through different with unscreened data or the two groups data through screening of screening of Status Pane compare summary.Status Pane UI module 208 provides the Status Pane or the window of this comparison, and according to a kind of embodiment, this Status Pane or window can be presented to the user with the data through screening, or are displayed on through on the data of screening.Data in the Status Pane depend on the user and select the screening of using and dynamically update.
Status Pane (SP) produces and memory module 212 comprises that routine and storer produce and store without screening with through the data of screening, one or more templates or form and the configuration information that is used to present to the state of user pane being used to.In one embodiment, single template is stored, and this template is received in the data of the data set that is using from Web analysis tool 210.In optional embodiment, the template that is presented and inserts data depends on the context of the data that the user reading.In another embodiment, employed template depends on the configuration information that the user provides.
Advantageously, when the user used different screenings or revises the data segment of just being read, SP generation and memory module 212 regenerated the data in the Status Pane.Therefore, the data sync that Status Pane will read with the user, and the senior of these data or summary view are provided.As mentioned above, Status Pane illustrates simultaneously through screening the data through screening different with unscreened data or two groups, so SP produces and memory module 212 must be safeguarded the screen that current data is being read its match user.The data that SP generation and memory module 212 and Status Pane UI module 208 are coupled and are shown to provide, and SP produces and memory module 212 also receives the data what screening of indication is being employed.
Although above SP is produced and separation module that memory module 212 and Status Pane UI module 208 are described as in the storer 104, they can in client or the server place be resident or operate.And although be illustrated as separate modules, they can combine with the worktable as Web analysis tool 210 parts.
Fig. 2 B is the block scheme that has illustrated according to the employed software module of client of one embodiment of the present invention.This module comprises a plurality of executable code parts and data file.These codes comprise the code that is used to create and support user interface according to one embodiment of the present invention, and the code that is used to support to add to the data set increment segmentation criteria.This module for example can be included in the client 132 of Figure 1B, or as the part of the storer 104 of Figure 1A.This module comprises load module 214, enquiry module 216, explanation module 218 and output module 220.
Load module 214 is configured to receive in order to select the input of one or more reports; Reception is used for the input of the segmentation criteria of one or more reports in order to adjustment; Reception is in order to adjust the input of one or more modules; And the input that receives the various aspects be used to adjust video data.Therefore, as user during by the one or more report of input equipment request, load module allows client to receive the input that has this meaning.
Enquiry module 216 is configured to retrieve the data set that comprises the website visitation data that is associated with one or more reports; To network transmission report inquiry and from the report data of network reception corresponding to this inquiry; To be stored as this one or more of having defined in the report through the report of adjusting.In one embodiment, when user's input is received with the screening report, produce and send new inquiry, repeat this process.
Explanation module 218 is configured in response to receiving data and explain this data from network.In one embodiment, explanation module 218 uses for this purpose and the Hash codes/implication of storage.If Hash codes/implication does not for example exist in local cache, then in one embodiment, explanation module 285 sends inquiry to network, and receives the translation that returns that the term implication is provided.
Output module 220 is configured to show one or more reports that defined; Show one or more (individually or a plurality of ground) report through adjusting, wherein each report all is controlled according to segmentation criteria; Show one or more reports through twice adjustment, wherein each report all is controlled according to segmentation criteria.In one embodiment, output module 220 sends report to display device and exports to the user being used for.
Above-mentioned software section 214-220 needs not be the software module of separation.Shown software arrangements only is the mode of example; Other configuration also is that the present invention expects and within the scope of the present invention.
With reference now to Fig. 3 A,, description is shown the mutual block scheme of assembly of the present invention in the Web analytic system.User 300 is mutual with the Status Pane of Web analysis tool 210.As mentioned above, SP produce and memory module 212 and Status Pane UI module 208 can be Web analysis tool 210 a part or with its co-operating.Segmentation engine 302 is used segmentation definition and instruction, creates data set by segmentation definition is applied to data source.Data set can further be operated by Web analysis tool 210 then, be used for based on these data create report, to the user show, follow the tracks of, determine target and the prompting user.In this operating process, SP produces and memory module 212 and 208 generations of Status Pane UI module and storage data, and makes the interface shown in hereinafter with reference Fig. 4-8 to use.
With reference now to Fig. 3 B,, it shows the example according to a kind of framework that is used for Figure 1B network 134 of embodiment.Network 134 comprises the front-end Web server 304 of the reception of arbitrary number from the inquiry 136,140 of client 132, and the obtaining data, analyze data obtained and the back-end server 306 that report data is sent it back client 132 from for example storer of database 308 of arbitrary number.Server 304,306 for example is to use, and the known procotol of TCP/IP and HTTP sends and receives information to be used to stride across the computing machine or the equipment of network service.Back-end server 306 sends suitable data set based on the screening request to client 132.For example, if screening request has specified the user only interested in the visitor who uses specific web browser, back-end server 306 deletions data of this specified value that do not match then, and only give client 132 with the data forwarding of coupling.Conceptive, back-end server 306 is applied to data set with variable screening criteria, and safeguards the consistance of view and data when changing data set big or small according to screening request.
In one embodiment, when the user asked to show report at the website visitation data of fixed time section, back-end server 306 extracted the data that comprise web access log and/or statistics from database 308.In one embodiment, server 306 extracts the data of the website visiting snapshot (snapshot) on the expression fixed time section from database 308.Server 260 is used screening according to request then, and will send to client 132 through the data of screening.
In one embodiment, as long as the user asks the wideer date range at website visitation data, back-end server 306 is just carried out from database 308 and is extracted new data.Yet, when the user when the scope of previous appointment is dwindled, do not carry out new data extract; But screen the data of before being extracted according to new screening parameter by back-end server 306.
User interface
With reference now to Fig. 4-8,, it shows in detail user interface or Status Pane 402.
The interface 402 that Status Pane UI module 208 is produced is visual representations that the user can select the crucial summary attribute read.As shown in Figure 4, Status Pane 402 comprises a plurality of selectable button 404-412, and it provides the visit to additional information window or pane.For example, as shown in Figure 4, a plurality of buttons comprise 404-412: be used for summary report button 406, be used to amount to report button 404, be used for the button 408 of business report, the button 412 that is used for the button 410 of web flow report and is used for the path report.Although this Status Pane 402 is shown as including the button 404-412 that the user can select by the cursor button click 404-412 of mouse and so on, they can be activated automatically when cursor positioning (" (hover) hovers ") is on it alternatively and be reported accordingly with automatic ejection.It will be recognized by those skilled in the art that although Fig. 4 has shown the button arrangement of Status Pane 402 upper left anti-" L " configuration, button 404-412 can be disposed at a lot of other positions of Status Pane 402 peripheries.
Pointed as the arrow among Fig. 4, after having selected for example to amount to the button 404 of report button 404, another pane 414 presents in Status Pane 402.This another pane 414 is the reports corresponding to selected button 404-412.This another pane 414 depends on the data type that is presented and can have multiple form.Shown in a kind of embodiment in, another pane 414 is placed in anyly presents on the user's data.In other optional embodiment, in the pane 402 not the part of video data be used to present this another pane 414.
As shown in Figure 4, amount to report 414 because a variety of causes and favourable especially.At first, its provide presented at the aggregate values 418 of web module 416 and the comparison that is presented through the value 420 of screening.Because aggregate values is sightless when using screening, so it relatively be favourable for it very clearly to have shown.The second, module 416 can be selected by the user.For example, module 416 can comprise as shown in the figure income, page view and order.Yet these modules fully can be by customization, and can comprise other any module of visitor, visit, browser or data centralization.Customization can present the window realization of whole module collection by use, and the user selects interested module to amount in the report so that it is included in, and perhaps is used for any other report similarly.
In one embodiment, the data that presented are to have with the original of data set same format with through the data of screening.For example, if module is dollar or number, then their keep identical data layout and video data at that.In optional embodiment, always amount to 100%, and be this number percent of 100% through the data of screening.In other embodiments, except real data and the data through screening, provide the 3rd row, it has provided the percent difference between two row.
Should be pointed out that button 404-412 can selectively provide change-over switch (toggle) function, to be used for presenting or not presenting of other pane 414.In this case, should be pointed out that data in the pane 414 are dynamic, when the user moved to cursor on the other parts of pane 402 of the screening with the data of being applied to, the data in other forms 414 changed with the coupling cursor position.
With reference now to Fig. 5,, it shows the exemplary pane 402 that is used for data that does not have status information.In one embodiment, user interface or pane 402 are to use the known environment of for example Macromdedia Flex, Java, DHTML or its combination in any to realize.
According to a kind of embodiment, upper part 502 also comprises engineering tools bar 512, report selection zone 514, section screens zone 516 and the date is screened zone 518.Engineering tools bar 512 is tool master bars, and it has the icon that is used for such as various functions such as establishment newly built construction, the engineering of opening existing engineering, preservation use, printing engineerings.Report selects (selectedreports) zone 514 to list the report 510 that is presented in the lower part 504, and comprises and open report (open) button 520 and removing (clear) button 522.Opening report button 520 allows the user to open existing report.In case report is opened, report name just is added into the tabulation in the report selection zone 514, and reports that 510 are displayed in the lower part 504.
Section screening (segment filter) zone 516 shows the textual description of the screening of using.Because screening is not used in the report of Fig. 5, therefore there is not the display segment standard.Section screening zone 516 also comprises newly-built segmentation (new) button 524 that is used for manually adding segmentation criteria.
Date screening (date filter) zone 518 allows the user to screen applying for announcement 510 by the date, for example by selecting the user to want to check the date range of report data.Date screening regional 518 comprises by (to) and beginning (from) date selector switch 526 and display mode (show by) selector switch 528.By and Start Date selector switch 526 allow users to key in the date of expectation or click calendar icon and on calendar option date, with this be set beginning and the Close Date that is presented at the data in the report 510.Display mode selector switch 528 allows the user to select the granularity of reporting, for example with sky, week or month.
Fig. 8 describes the report 510 according to one embodiment of the present invention in detail.Each report is presented in the context of larger data collection the data corresponding to a dimension, for example website visitation data.For each report 510, data based one or more default metric standard 802 orderings.In this example, default metric standard 802 is (to the website) visitors (Visitors).In other embodiments, employed module can be defined by the user.
View selector 808 allows the user to select the various views of report data.Ordering view (Ranked) shown in Fig. 8 is the default view that is used for the great majority report, and it allows the report data of user's reading according to the form of selected time period.Other view comprises the improvement view, it allows the user to check how selected item is formerly carried out between time period and the current slot based on the successful module such as payment income one class, and the trend view, it allows read report trend on preset time of user.The user can use view selector 808 drop-down menus to select other available view.
In one embodiment, report 510 comprises search field 810.Search field 810 allows user search and reads at the clauses and subclauses of particular keywords or phrase.The result who clicks " carrying out (go) " is that shown report will be screened by search that imported term.And Advanced Search button 812 allows the user to search for by stronger appointment, for example whether search at accurate phrase by selection, the execution of use search term " with " or " or " search, clauses and subclauses got rid of in the search term that perhaps passes through to import.In one embodiment, click Advanced Search button 812 and open the pop-up window that shows these options.
Each report 510 is divided into row, comprises screening row 814, data (data) row 816 and one or more module row 818.Data rows 814 comprises the tabulation corresponding to the various dimension forms of report 510.In described example, dimension is a browser, has therefore listed the various browsers such as Microsoft Internet Explorer 6.0, Netscape Navigator 6.2.3 etc.Module row 818 comprise the statistics at the data rows 816 of separately row 820.In described example, for each browser (data rows 816), module row 818 are by quantity and account for whole percentage display access person recently.
The row that report 510 shows are no more than at user interface 402 and previously selected number.In one embodiment, line number can be edited.The user can be mutual according to the known interaction technique and the screen report window that are used for based on the operating system of window.For example, the user can drag the border change the height and width; Minimize, delete and maximize; By dragging title bar window reorientation on painting canvas/rearrangement window; And drag column border and adjust column width.
The screening row 814 of every row 820 comprise the icon that allows the user to come garbled data by this row 820.When having selected screening, all report that 510 is screened to reflect this screening.In one embodiment, screening row 814 icons are operated as change-over switch (toggle), and its current state based on data is dwindled or growth data.If desired, data can also further be screened, and all reports 360 are screened by additional standard once more.In one embodiment, screening takes place almost instantaneously.In addition, in amounting to row 822, row is amounted to.
With reference now to Fig. 6,, after the user is applied to screening by the row (820a) corresponding to Internet Explorer 6.0 " browser " report, display pane 402.As a result, report that 510 data are reduced into the visit of only checking from the user who uses Internet Explorer 6.0.Using screening is by clicking by the icon in the screening row 814 on its data left side of screening.All reports will be screened according to selected standard; Therefore other three reports also a display navigation device be the data of IE 6.0.Note, in the literal section of the not being presented at screening zone 516 corresponding to use screening.In addition, pane 402 comprises above button 404-412 shown with reference to figure 4 and that describe now.These buttons 404-412 provides easy visit to high level data for the user.
For example, chosen by the user if amount to report button 404, SP produces and memory module 212 and Status Pane UI module 208 produce another panes, reports 414 with the total that presents as shown in Figure 7.Although the report of the total shown in Fig. 7 is a box just, should be appreciated that it has the data of module and module that be provided with corresponding to those users or acquiescence.The form that amounts to report 414 can be similar to the form shown in Fig. 4.This is useful especially, because these reports provide the conceptual data about the implication of current applied screening.
Although the present invention is illustrated as data are provided as the covering in the same window, it will be recognized by those skilled in the art, any report corresponding to button 404-412 can be provided in pop-up window or 402 adjacent with Status Pane (on's or next door) window.
Although the present invention describes with reference to specific implementations, it will be recognized by those skilled in the art, various modifications can be provided.For example, user interface can use color, figure and icon to distinguish different parts, pane or button.The distortion of embodiment and modification are according to provided by the invention.
Claims (28)
1. one kind is used to provide various website visitation data computer implemented method relatively, and described method comprises:
Show one or more reports that comprise website visitation data;
In response to receiving, show one or more reports through screening in order to screen user's input of described one or more reports; And
In response to receiving in order to activate user's input of relatively report, show described relatively report, wherein, described relatively report comprises two groups of data that compared by the user.
2. method according to claim 1, wherein, described two groups of data comprise one group of data and one group of unscreened data through screening.
3. method according to claim 1, wherein, described two groups of data comprise first group of data and second group of data through screening through screening.
4. method according to claim 1, wherein, described in order to activate the described relatively user input of report comprise reception to a plurality of selectable buttons that described relatively report is associated in the selection of a button.
5. method according to claim 1, wherein, described relatively report is the report that is selected from summary report, total report, business report, the report of web flow and path report.
6. method according to claim 5 wherein, receives in order to user's input of screening described one or more reports through screening and combines by AND-operation with receiving to import in order to the user who screens described one or more reports.
7. method according to claim 1 also comprises:
User's input in response to receiving in order to the report of screening described one or more process screenings shows one or more reports through twice screening.
8. method according to claim 1 also comprises:
Store described one or more report through screening.
9. method according to claim 1, wherein, described one or more reports are the customization reports of setting up in the current sessions process.
10. method according to claim 1 wherein, shows that described relatively report and the user's input that receives in order to activate described relatively report take place basically simultaneously.
11. method according to claim 1, wherein, reception comprises reception in order to use user's input of two or more screenings in order to user's input of screening described one or more reports, and described two or more screenings combine by AND-operation.
12. method according to claim 1, wherein, reception comprises reception in order to use user's input of two or more screenings in order to user's input of screening described one or more reports, and described two or more screenings combine by OR operation.
13. method according to claim 1, wherein, reception comprises reception in order to use user's input of two or more screenings in order to user's input of screening described one or more reports, and described two or more screenings combine by AND-operation.
14. method according to claim 1, wherein, described one or more reports through screening are dynamically upgraded.
15. one kind is used to provide through screening and unscreened website visitation data computer implemented method relatively, described method comprises:
Show one or more reports that comprise website visitation data;
In response to receiving, show one or more reports through screening in order to screen user's input of described one or more reports; And
In response to receiving in order to activate user's input of relatively report, shows described relatively report, wherein, described relatively report comprise by the user compare through the data of screening with without crossing the data of screening.
16. a storage is by the computer-readable memory of the executable computer program of processor, described computer program produces the user interface that is used to show the web access data report, and described user interface comprises:
The report viewing area is used to show a plurality of reports that comprise website visitation data;
A plurality of screening icons are used for receiving user's input a plurality of screenings are applied to first report of described a plurality of reports;
Wherein, described report viewing area is configured to show a plurality of reports through adjusting, and each report is adjusted according to described a plurality of screenings; And
Wherein, described report viewing area is configured to show one or more relatively reports.
17. computer program according to claim 16, described user interface also comprises one or more selectable buttons.
18. computer program according to claim 16 also comprises:
But show described one or more relatively implementation of report in response to receiving in order to the user's input that activates selected report in described one or more relatively report.
19. computer program according to claim 16, wherein, described one or more relatively reports are presented in the pop-up window.
20. computer program according to claim 16, wherein, described one or more relatively reports are presented at described a plurality of through in the adjacent window of the report of adjusting.
21. computer program according to claim 16, wherein, described one or more relatively reports are selected from summary report, total report, business report, web traffic report and path report.
22. computer program according to claim 16, wherein, described a plurality of screening icon also is configured to receive the user's input in order to the report of screening described a plurality of process screenings, and described report viewing area also is configured to show a plurality of reports through twice screening.
23. a system that is used to provide the comparison summary of website visitation data, described system comprises:
Output module, it is configured to show one or more reports;
Load module, its user who is configured to receive in order to screen described one or more reports imports, and receives in order to activate user's input of relatively report; And
Wherein, described output module also is configured to show one or more report and demonstrations and described one or more relatively reports that are associated through the report of screening through screening.
24. system according to claim 23, wherein, described relatively report is the report that is selected from summary report, total report, business report, web traffic report and path report.
25. system according to claim 23, wherein, described load module also is configured to receive the user's input in order to the report of screening described one or more process screenings, and described output module also is configured to show one or more reports through twice screening.
26. system according to claim 23 also comprises:
Memory module is used to store described one or more report through screening.
27. system according to claim 23 also comprises:
Enquiry module, it is configured to retrieve the data set that comprises website visitation data that is associated with described one or more reports.
28. system according to claim 23 also comprises:
Explanation module, it is configured to explain the data that receive from network.
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| PCT/US2006/021937 WO2006133203A2 (en) | 2005-06-03 | 2006-06-05 | User interface providing summary information or a status pane in a web analytics tool |
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| CN104854609A (en) * | 2012-12-17 | 2015-08-19 | 艾玛迪斯简易股份公司 | Recommendation engine for interactive search forms |
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| CN102385589A (en) * | 2010-08-31 | 2012-03-21 | 财团法人工业技术研究院 | Method for establishing multiple look-up tables and data acquisition method by using multiple look-up tables |
| EP3005053A4 (en) * | 2013-06-07 | 2017-03-01 | Microsoft Technology Licensing, LLC | Filtering content on a role tailored workspace |
| CN106662962A (en) * | 2014-07-31 | 2017-05-10 | 克罗诺斯咨询集团企业有限公司 | Interface for accessing target data and displaying output to a user |
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| CN104854609A (en) * | 2012-12-17 | 2015-08-19 | 艾玛迪斯简易股份公司 | Recommendation engine for interactive search forms |
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| CN101233508B (en) | 2012-07-04 |
| CN101233508A (en) | 2008-07-30 |
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