CN101231639A - System and method for implementation of keyword bid ranking - Google Patents
System and method for implementation of keyword bid ranking Download PDFInfo
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- CN101231639A CN101231639A CNA2007100073515A CN200710007351A CN101231639A CN 101231639 A CN101231639 A CN 101231639A CN A2007100073515 A CNA2007100073515 A CN A2007100073515A CN 200710007351 A CN200710007351 A CN 200710007351A CN 101231639 A CN101231639 A CN 101231639A
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Abstract
The invention discloses a method which realizes a keyword rank by competitive price according to the time quantum. The method comprises the following steps that: firstly, the bidding request and the publishing information of a user are received in the preset bidding stage; secondly, all bidding requests and the corresponding publishing information of each bought keyword within the preset rank are stored in a file way; thirdly, an information searcher submits search information, if the search information is the bought keyword, all biding requests and the corresponding publishing information which are corresponded to the keyword, are stored in the file way and are successfully bidden within the present validity term are searched out, and the common information which accords with the search condition is searched out; fourthly, all information which accords with the search condition is carried with the displaying of the search result. A publisher only needs to pay attention to the bidding condition during the bidding stage, thus, the attention of the publisher to the bidding condition is reduced, and the resources input by the publisher are greatly reduced, thereby reducing the waste of a large amount of network resources, and thoroughly solving the click fraud problem.
Description
Technical field
The present invention relates to network field, relate in particular to the system and method for realizing the key word bid ranking on the Internet on a time period.
Background technology
Bid ranking is a kind of network promotion mode of paying by effect, is taken the lead at home releasing by Baidu.Enterprise is after this service of purchase, and by the keyword of registration some, its promotion message will take the lead in appearing in netizen's search result corresponding.Serve manufacturer's registration " electrical equipment " this keyword as enterprise at a certain bid ranking, when the consumer seeks the information of " electrical equipment ", enterprise will be preferentially found, and this bid ranking is served manufacturer and charged according to potential customers' access number of taking to enterprise.
In application number is 02117998.0 Chinese patent application, disclose and thisly utilized search engine to release news and by the method for bid ranking, may further comprise the steps in this method: by information publisher's input information, setting search key word and each amount of money of clicking, information is distributed in the Search Results of nominal key by computer program then, sort according to each pay-per-click amount of money of setting, again by page generation system according to the webpage format masterplate that sets in advance, the Search Results core content is got up according to the given sequence integration of ordering system, generate the net result page.By the method, the publisher of information can be on a large scale in information be presented in need these information the viewer at the moment, the viewer then can pass through search engine simply, finds required information in the mode of " keyword search ".
In the above-mentioned method, be based on the system of following key word bid ranking.See also Fig. 1, it is the systematic schematic diagram of existing key word bid ranking.It comprises that some publisher's client computer 11, some searchers's client computer 12, bid ranking serve the website of manufacturer.Described website comprises information delivery server 13, information search server 15 and database server 14 at least.The information publisher uses the browser program of publisher's client computer 11, visits information delivery server 13 by the Internet, issues, revises and operation such as deletion information, and the information after these change is stored on the database server 14.Information seeker on the network is by same network mode, visit information search server 15.After the information seeker submitted search key to, information search server 15 generated and returns a search result web page of mating with search key behind searching database server 14.
At present, a key word ranking processing unit 131 is set on the information delivery server 13, is used for receiving at any time the price that the publisher buys key word, be saved on the database server 14 after producing the key word bid ranking.After information search server 15 whenever receives the search key of information seeker's submission, find the bid ranking of described key word earlier from database server 14, and show with the Search Results of search engine 151 one of generation and search key coupling and by display unit 153.And, key word counter 152 also is set on information search server 15, be used to add up the click situation of the key word that current each publisher buys, with this to each information publisher's charge.
Because described key word ranking changes at any time, the publisher needs often to pay close attention to the bid situation of key word, so that adjust this publisher's bid situation, and then obtains better input-output ratio.That is to say, the publisher is forward for the key word ranking that local terminal is bought, need frequent visit information publisher server 13 to check the key word ranking situation, and, in time send the key word bidding request to information delivery server 13, so that after the key word ranking processing unit is handled, be saved on the corresponding database server 14.When the publisher is numerous, cause network congestion easily, even cause network congestion, cause the decline of whole network performance thus.Bid ranking is served the website of manufacturer, whenever receive the keywords one time bidding request, all need information delivery server 13 to handle key word ranking and preserve operation.It is many that the number of times of the key word bidding request that the feasible publisher of reception issues on existing key word bid ranking mechanism is how much multiplications, causes information delivery server 13 Processing tasks heavy thus, breaks down easily.Also have, this mode that pays per click causes the present click fraud that is run into.
Summary of the invention
The object of the present invention is to provide a kind of system and method for realizing the key word bid ranking on a time period, cause network congestion, information delivery server Processing tasks heavy easily to solve existing key word bid ranking mechanism, the technical matters that breaks down easily.
For above-mentioned purpose, the invention provides a kind of system that realizes the key word bid ranking on a time period that discloses, comprise publisher's client computer, searchers's client computer, information delivery server, database, information search server, described publisher's client computer and searchers's client computer are by the Internet link information publisher server and information search server, described database is link information publisher server and information search server respectively
Described information delivery server comprises the bid request receiving element, the success unit of bidding, wherein:
The bid request receiving element: being used for the key word is that the unit receives user's bid request and releases news in the predefined bid phase;
The success processing unit of bidding: be used for information search server with the form of file preserve this key word at default rank number with all interior bid request and corresponding releasing news;
Described information search server comprises file search unit, search engine and display unit, wherein:
File search unit: be used for when searched information is purchased as key word, search out the releasing news with all bid request and correspondence in the document form current term of validity that preserve, that bid success of this key word correspondence;
Search engine: be used to search out the general information that meets search condition;
Display unit: the information that is used for all are met search condition is carried out the displaying of Search Results.
Described information search server also comprises: throw in the phase judging unit: be used for regularly detecting and describedly surpassed the input phase whether with releasing news of preserving of document form, if surpass, then delete this input phase effectively this key word correspondence bid information and release news.
Described information search server also comprises: throw in the phase reminding unit, be used for each user of user list who preserves is in advance participated in the notice of bid request, the request that described participation is bidded comprises key word bid ranking number, bid phase and throws in phase information.
Described information delivery server comprises bid request counting unit, bidding of being sent in the bid phase sorted from high to low, when publisher's number exceeds default rank and counts N, then rank not the described publisher within N bid request and release news and carry out discard processing.
Information delivery server also comprises the number of the account processing unit: be used to handle the publisher of the success situation of paying of bidding.
The invention also discloses a kind of method that realizes the key word bid ranking on a time period, comprising:
(1) in the predefined bid phase, receives publisher's bid request and releasing news;
(2) preserve each purchased key word default rank number releasing news with the form of file with all interior bid request and correspondence;
(3) information seeker submits search information to, when if search information be purchased key word, search out the releasing news and search out the general information that meets search condition with all bid request and correspondence in the document form current term of validity that preserve, that bid success of this key word correspondence;
(4) all information that will meet search condition are carried out the displaying of Search Results.
The present invention also comprises: regularly each user in the user list of preserving is in advance participated in the notice of bid request, the request that described participation is bidded comprises key word bid ranking number, bid phase and throws in phase information.
Step (2) further comprises: bidding of being sent in the bid phase sorted from high to low, when publisher's number exceeds default rank and counts N, then rank not the described publisher within N bid request and release news and carry out discard processing.
In the present invention, the publisher can only need to pay close attention to the situation of bidding in the bid phase and get final product, and can reduce the concern of publisher to the bid situation like this, significantly reduces the resource of the required input of publisher, thereby has reduced a large amount of waste of network resources.And, the bid information that publisher of the present invention bought in the bid phase is to be demonstrated out in the predefined corresponding time period, the information that this moment, the publisher showed is stable, and the position of its demonstration can be not relevant with number of clicks, thereby thoroughly solved the problem of click fraud.
Description of drawings
Fig. 1 is existing a kind of theory structure synoptic diagram of realizing the system of key word bid ranking;
Fig. 2 realizes the theory structure synoptic diagram of the system of key word bid ranking on a time period for realization of the present invention;
Fig. 3 realizes the process flow diagram of the method for key word bid ranking on a time period for realization of the present invention.
Embodiment
Below in conjunction with accompanying drawing, specify the present invention.
See also Fig. 2, it is a theory structure synoptic diagram of realizing the system of key word bid ranking on a time period of the present invention.It comprises publisher's client computer 21, searchers's client computer 22, information delivery server 23, database 24, information search server 25.
Described publisher's client computer 21 and searchers's client computer 22 are normally distinguished on principle, and in fact, described publisher's client computer 21 also can be as searchers's client computer, and same, searchers's client computer 22 also can be used as publisher's client computer.All carry out the web browser program on described publisher's client computer 11 and the searchers's client computer 12.The information publisher uses its browser program, by computer network, visits the website that the key word service of bidding is provided.
The website comprises information delivery server 23, database 24 and information search server 25.In fact, above-mentioned differentiation more is after considering in logic it to be divided, and is not the restriction to physically.Such as, information delivery server 23 and information search server 25 can be an application server physically.Simultaneously, database 24 can be an independent database server, also can be one of application server attached storage unit.Information delivery server 23 and information search server 25 can be connected directly to the Internet, are connected with searchers's client computer with publisher's client computer by the Internet.
Described information delivery server 23 mainly is the bid request that is used to receive the user, and can revise contention requests and corresponding releasing news on the website by operations such as modification, deletions.Divide by function, it can be divided into: bid request receiving element 231, the success unit 232 of bidding, wherein:
Bid request receiving element 231: being used for the key word is that the unit receives user's bid request and releases news in the predefined bid phase.
When publisher's client computer 21 when the bid request that comprises key word is sent in the website, search each key word and whether had corresponding bid record.In the present embodiment, the bid record is to be recorded on the database, just the data of the success of bidding is imported to separately in this key word corresponding file after the end of bidding.Receive the bid information of publisher's input then, further judge whether described bid is reasonable, if rationally, then described publisher is saved to the bid record about the bid information of this key word, require the publisher to import corresponding input phase information again, system preserves the situation of bidding of this key word and corresponding releasing news with described publisher.Judge whether described bid rationally mainly is meant the following aspects: a1, whether the opportunity of bid is in bid phase of this key word; A2: whether the price of bid meets the requirements, such as, bid in a certain input phase rank number of success of a certain key word is no more than 10, and the bidding of this key word of a certain publisher's input sorted from high to low, if be positioned at the 12nd, then bid request receiving element 231 can the described publisher's bid of prompting not be reasonable ...
The success processing unit 232 of bidding: be used on database with the form of file preserve this key word at default rank number with all interior bid request and corresponding releasing news.
Described information delivery server 23 also comprises bid request counting unit, be used for when the publisher sends the bid request that meets the bid rule in the same bid phase after, sort from high to low by bid, be configured to striking out if ordering drops on default rank quantity publisher's afterwards bid request.
Described information search server 24 comprises file search unit 241, search engine 242 and display unit 243, wherein:
File search unit 241: be used for when searched information is purchased as key word, search out all bid request in effective input phase and corresponding the releasing news that preserve with document form, that bid success of this key word correspondence.
Search engine 242: be used to search out the general information that meets search condition.Search engine is a prior art, and it based on the existing art of existing database, mainly is the information that finds the described search condition of coupling in the database mainly, just repeats no more at this.
In the present invention, a certain key word is purchased, and when needing this key word just of search, it is A that the file search unit searches goes out qualified Search Results, and described Search Results A is this key word bid all bid request in the current phase of effectively going and offering one's services of success and releasing news of correspondence.The Search Results that search engine searches goes out to meet search condition is B, and described B is the Search Results that is different from Search Results A, and the present invention is called the general information that meets search condition with it.In the present invention, the database of file search unit searches is different with the database of search engine searches fully, i.e. the database of file search unit searches is independent fully and the employed database of search engine.This database is to store on each key word corresponding bid information and release news with the form of file, and the present invention is by this processing mode, has solved that those data directly are coupled at search engine in the prior art, is not used in very much management and controls.The present invention is to be that unit sets up a file with each key word, and not only access is convenient, and has improved the efficient of follow-up displaying greatly.
Display unit 243: the information that is used for all are met search condition is carried out the displaying of Search Results.The present invention can divide the displaying of coming with Search Results A and Search Results B, such as, be two parts with whole screen divider, a part is showed Search Results A, another part is showed Search Results B.And, when showing Search Results A, according to showing to low of publisher's bid from height.The present invention also can will show after Search Results A and the Search Results B merging.That is to say that the present invention can show Search Results A earlier, follow-up again display of search results B.
Described information search server 24 also comprises input phase judging unit: be used for regularly detecting and describedly surpassed the input phase whether with releasing news of preserving of document form, if surpass, then delete this input phase effectively this key word correspondence bid information and release news.
Certainly, whether the present invention also can spend the input phase to prejudge described Search Results A before Search Results A shows.
Information search server can not done the function of prompting, remind the member to participate in the mode of bidding at present these several modes of Email that send by artificial phone, IM software (trade is logical), system are arranged, notify object is that the key word that the member pays close attention to is that searched number of times is more, realize principle: when member registration, can require the key word of filling in buying, selling; All users' searching record can be by system log (SYSLOG), which keyword search how many times record is all arranged, according to the moon searching times what can to define which key word be comparative heat; Mate with member's buying, the key word of selling key word and search subscriber, find out and contain the member who search for hot speech, these are exactly the key object of notifying.
Certainly, described information search server also can also comprise input phase reminding unit, be used for each user of user list who preserves is in advance participated in the notice of bid request, the request that described participation is bidded comprises key word bid ranking number, bid phase and throws in phase information.The present invention can be provided with publisher tabulation at each key word on database.Publisher's tabulation needs regular update or is the event-triggered renewal.Such as, after a certain publisher carried out bid ranking for a certain key word, described information search server was about to information and preserves.
Above-mentioned disclosed unit is generally realized with form of software.The present invention is for bidding on a time period, and shows the successful information of bidding according to the time period, and competing successful exhibition information could searched person search.By the present invention, overcome in the prior art key word bid ranking mechanism and caused network congestion, information delivery server Processing tasks heavy easily, the technical matters that breaks down easily.Simultaneously, the present invention has also fundamentally solved the problem of click fraud.
For this reason, the invention provides a kind of method that realizes the key word bid ranking on a time period.It may further comprise the steps:
S110: in the predefined bid phase, receive user's bid request and release news.
S120: preserve each purchased key word default rank number releasing news with all interior bid request and correspondence with the form of file.
Step S110 and step S120 are specially:
When publisher's client sends when comprising the bid request of key word, the Any and All Bid that information delivery server searches out this key word is sent to publisher's client and shows.After the bid information that receives user's input, check that whether described bid is to bid and check that whether reasonable the price of described bid etc. in a default bid phase, when described bid is a bid rationally, preserves described bid information and prompting, receive releasing news of user's input.
And information delivery server is just confirmed described bidding successfully after can collecting described bid expense to each publisher.
S130: the information seeker submits search information to, when if search information be purchased key word, search out this key word correspondence with document form the releasing news and search out the general information that meets search condition of all bid request and correspondence in the current time of bidding that preserve, that bid success;
S140: all information that will meet search condition are carried out the displaying of Search Results.
The present invention also comprises: the fixed cycle detection is described to surpass the predefined input phase with releasing news of document form preservation whether, if surpass, then delete described file or each publisher in publisher's tabulation of this key word correspondence of preserving in advance sends the request of bidding of participating in, the request that described participation is bidded comprises key word bid ranking number, bid phase and throws in phase information.
In the present invention, the publisher can only need to pay close attention to the situation of bidding in the bid phase and get final product, and can reduce the concern of publisher to the bid situation like this, significantly reduces the resource of the required input of publisher, thereby has reduced a large amount of waste of network resources.And, the bid information that publisher of the present invention bought in the bid phase is to be demonstrated out in the predefined corresponding time period, the information that this moment, the publisher showed is stable, and the position of its demonstration can be not relevant with number of clicks, thereby thoroughly solved the problem of click fraud.
More than disclosed only be several specific embodiment of the present invention, but the present invention is not limited thereto, any those skilled in the art can think variation, all should drop in protection scope of the present invention.
Claims (8)
1. system that realizes the key word bid ranking on a time period, comprise publisher's client computer, searchers's client computer, information delivery server, database, information search server, described publisher's client computer and searchers's client computer are by the Internet link information publisher server and information search server, described database is link information publisher server and information search server respectively, it is characterized in that
Described information delivery server comprises the bid request receiving element, the success unit of bidding, wherein:
The bid request receiving element: being used for the key word is that the unit receives user's bid request and releases news in the predefined bid phase;
The success processing unit of bidding: be used on database with the form of file preserve this key word at default rank number with all interior bid request and corresponding releasing news;
Described information search server comprises file search unit, search engine and display unit, wherein:
File search unit: be used for when searched information is purchased as key word, search out the releasing news with all bid request and correspondence in the document form current term of validity that preserve, that bid success of this key word correspondence;
Search engine: be used to search out the general information that meets search condition;
Display unit: the information that is used for all are met search condition is carried out the displaying of Search Results.
2. the system as claimed in claim 1, it is characterized in that, described information search server also comprises: throw in the phase judging unit: be used for regularly detecting and describedly surpassed the input phase whether with releasing news of preserving of document form, if surpass, then delete this input phase effectively this key word correspondence bid information and release news.
3. the system as claimed in claim 1, it is characterized in that, described information search server also comprises: throw in the phase reminding unit, be used for each user of user list who preserves is in advance participated in the notice of bid request, the request that described participation is bidded comprises key word bid ranking number, bid phase and throws in phase information.
4. the system as claimed in claim 1, it is characterized in that, described information delivery server comprises bid request counting unit, to in the bid phase received bidding sort from high to low, when publisher's number exceeds default rank and counts N, then rank not the described publisher within N bid request and release news and carry out discard processing.
5. the system as claimed in claim 1 is characterized in that, information delivery server also comprises the number of the account processing unit: be used to handle the publisher of the success situation of paying of bidding.
6. a method that realizes the key word bid ranking on a time period is characterized in that, comprising:
(1) in the predefined bid phase, receives publisher's bid request and releasing news;
(2) preserve each purchased key word default rank number releasing news with the form of file with all interior bid request and correspondence;
(3) information seeker submits search information to, when if search information be purchased key word, search out the releasing news and search out the general information that meets search condition with all bid request and correspondence in the document form current term of validity that preserve, that bid success of this key word correspondence;
(4) all information that will meet search condition are carried out the displaying of Search Results.
7. as requiring 6 described methods, it is characterized in that, also comprise:
Regularly each user in the user list of preserving is in advance participated in the notice of bid request, the request that described participation is bidded comprises key word bid ranking number, bid phase and throws in phase information.
8. method as claimed in claim 6 is characterized in that, step (2) further comprises:
Bidding of being sent in the bid phase sorted from high to low, when publisher's number exceeds default rank and counts N, then rank not the described publisher within N bid request and release news and carry out discard processing.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100073515A CN101231639A (en) | 2007-01-23 | 2007-01-23 | System and method for implementation of keyword bid ranking |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100073515A CN101231639A (en) | 2007-01-23 | 2007-01-23 | System and method for implementation of keyword bid ranking |
Publications (1)
| Publication Number | Publication Date |
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| CN101231639A true CN101231639A (en) | 2008-07-30 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2007100073515A Pending CN101231639A (en) | 2007-01-23 | 2007-01-23 | System and method for implementation of keyword bid ranking |
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| CN (1) | CN101231639A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104573091A (en) * | 2015-01-29 | 2015-04-29 | 姜伟 | Verifying method and system of optimization results of search engine |
| CN104731837A (en) * | 2013-12-22 | 2015-06-24 | 祁勇 | Advertisement injecting method based on auxiliary keywords |
| CN108280651A (en) * | 2016-12-30 | 2018-07-13 | 阿里巴巴集团控股有限公司 | A kind of merchandise items checking method, apparatus and system |
-
2007
- 2007-01-23 CN CNA2007100073515A patent/CN101231639A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104731837A (en) * | 2013-12-22 | 2015-06-24 | 祁勇 | Advertisement injecting method based on auxiliary keywords |
| CN104573091A (en) * | 2015-01-29 | 2015-04-29 | 姜伟 | Verifying method and system of optimization results of search engine |
| CN108280651A (en) * | 2016-12-30 | 2018-07-13 | 阿里巴巴集团控股有限公司 | A kind of merchandise items checking method, apparatus and system |
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