CN101223520A - Creation of segmentation definitions - Google Patents

Creation of segmentation definitions Download PDF

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Publication number
CN101223520A
CN101223520A CNA2006800263053A CN200680026305A CN101223520A CN 101223520 A CN101223520 A CN 101223520A CN A2006800263053 A CNA2006800263053 A CN A2006800263053A CN 200680026305 A CN200680026305 A CN 200680026305A CN 101223520 A CN101223520 A CN 101223520A
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China
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container
incident
segmentation
painting canvas
incidents
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CNA2006800263053A
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Chinese (zh)
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C·R·埃罗尔
B·M·埃罗尔
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Adobe Inc
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Omniture LLC
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Abstract

A system and method for defining a segment for filtering website visitation data is disclosed. The method allows for creation and editing of a segment using various rules. The rules are defined using events and containers, which act as criteria by which the data is filtered. The system displays the segments and allows the user to apply them to stored data.

Description

Create segmentation definition
The cross reference of related application
The sequence number that the application requires to be submitted on June 6th, 2005 by people such as Christopher R.Error is 60/688,211, name be called " User Interface for the Creation of SegmentationDefinitions in a Web Analytic Tool (being used for creating the user interface of segmentation definition) " in the Web analysis tool U.S. Provisional Application (lawyer file number 10431) and by Brett M.Error and Chris Error on Dec 20th, 2005 submit to be numbered 11/313,445, name is called the right of priority of the U.S. Patent application (lawyer file number 10577) of " Creation of Segmentation Definitions (establishment segmentation definition) ", and with the sequence number of submitting on June 6th, 2005 by people such as Chris Error be 60/688,076, the U.S. Provisional Application (lawyer file number 10331) that name is called " Website Traffic AnalysisEngine and User Interface (website business diagnosis engine and user interface) " is relevant, comprises its full content in this mode by reference.
Technical field
Relate generally to of the present invention is used for and the user interface of the data of database being inquired about relevant instrument.More particularly, the present invention relates to be used to generate the interface of segmentation definition or filter criteria, these segmentation definitions or filter criteria can be applicable to data set and are used by the Web analysis tool.
Background technology
Web analyzes and is meant using the data of creating to analyze because of the website.For example, Web analyzes and can be used for mine visitor traffic data.Measure various visitor traffic data, such as use which kind of browser, selected on the given webpage which link, whether bought commodity etc.At present, can obtain a large amount of Web analysis tools, such as Site Catalyst version 11 from the Omniture company in Utah State Ao Lemu city.These instruments can be caught the data of using about the website, and user's request is responded, and show the various tolerance of using about the website, such as going offline/conversion (fallout/conversion), A/B test (A/Btesting) etc.
A problem of this existing instrument is that typically, they require programmer to participate in generating report and data filter is the interesting segmentation of checking of user.If the user wishes by creating or revising segmentation definition and check data in a different manner, then this user must provide the explanation about the desired content of programmer, this programmer then is converted to this explanation the data that can be understood by the Web analysis tool, such as code, rule set etc.Except that needing additional communication and programmer and interface between the user is connected, this process is very time-consuming typically, and does not allow the user to change as required or redefine segmentation definition.
Therefore, need a kind of improved method and system that is used for the Web analysis tool that solves the above-mentioned shortcoming of prior art.
Summary of the invention
The present invention described here is a kind of system and method that is used to define the segmentation that is used for filtering website visitation data.This method comprises that a plurality of incidents and container are shown as can be in order to criterion of filtering website visitation data and the painting canvas (canvas) that is used for definition segment as defined in this.Incident and container are typically as can be in order to the variable of the criterion of filtering data.Incident can be any activity when occurring in user capture or checking webpage, and is stored in the data criterion in the data repository.For example, content is readily appreciated that for the rule of " commodity equal radio (product equals radio) ", but scope that should rule is than indigestibility.Only wish the wherein order of " commodity equal radio (product equals radio) ", commodity are wireless whole places to wish to visit wherein, still wish once to see and be all pages that wireless anyone (being the visitor) seen? container can be the node that is used for any criterion of restrictive rule or can be used as level formula tree construction.This method also makes and can receive selection incident and container being included in the user's input in the segmentation, and this method also makes and can show as the selected incident of rule and the relation between the container.
Description of drawings
Fig. 1 is the block diagram that is used to operate the system of Web analysis tool of the present invention.
Fig. 2 is the block diagram of an embodiment of the storer of Fig. 1 system.
Fig. 3 is the of the present invention mutual block diagram in the expression Web analytic system.
Fig. 4 is the process flow diagram that is used to create and edit the method for the segmentation that is used for filtering website visitation data according to an embodiment of the invention.
Fig. 4 to Fig. 8 is the diagrammatic representation of user interface of the present invention.
Fig. 9 is the diagrammatic representation of the definitions component screen of graphic user interface according to an embodiment of the invention.
Figure 10 is the diagrammatic representation of the selective value screen of graphic user interface according to an embodiment of the invention.
Figure 11 is the process flow diagram that is used to create and edit the step of the segmentation that is used for filtering website visitation data according to an embodiment of the invention.
Figure 12 A and Figure 12 B show text based interface according to an embodiment of the invention.
Embodiment
The present invention be a kind of be used to generate make the system and method based on the user interface of figure or text of the Web analysis tool that can create and revise segmentation definition.Although be that present invention is described at the context of creating and revise the segmentation definition that is used for the Web analysis tool, but those skilled in the art will be appreciated that, the present invention can have various other and use, such as the user interface that is used to generate to the relation data library inquiry.Just understand with being convenient to for convenience's sake in order to describe context of the present invention, do not really want scope of the present invention is construed as limiting.
In the following description, for purposes of illustration, a large amount of specific detail have been illustrated, so that provide to thorough of the present invention.Yet, for a person skilled in the art clearly, can not have to realize the present invention under the situation of these specific detail.In other cases, show structure and equipment, so that avoid making indigestion of the present invention with the block diagram form.
The invention still further relates to the device that is used to carry out operation herein.Particularly, this device can be constructed as required, and perhaps it can comprise optionally activation or the multi-purpose computer that is reconfigured by the computer program that is stored in the calculating.This computer program can be stored in the computer-readable recording medium, such as, but not limited to, the dish that comprises any type of floppy disk, CD, CD-ROM and magneto-optic disk, ROM (read-only memory) (ROM), random-access memory (ram), EPROM, EEPROM, magnetic or optical card perhaps be suitable for the medium of any type of store electrons instruction, and each medium all is coupled to computer system bus.Be meant and be coupled communicatedly that in various embodiments, it can be or can not be physical connection in this used " coupling ".
Algorithm and demonstration in this proposition do not relate to any certain computer or other devices inherently.Can use various general-purpose systems in conjunction with the program of basis instruction herein, perhaps various general-purpose systems can prove to construct easily and more be specifically designed to the device of carrying out required method step.According to following description, the desired structure that is used for various these systems will become obvious.In addition, the present invention is not described with reference to any certain programmed language.Should recognize, can use various programming languages to be implemented in this and describe enlightenment of the present invention.
Fig. 1 is the block diagram of an embodiment of this system.Although be in the context of von Neumann architecture, to describe the present invention now, should be appreciated that one embodiment of the present of invention are with the client/server architecture partition functionality.With reference to figure 1, this system is depicted as comprises control module 150, display 100, keyboard 122, cursor control 123, network controller 124 and audio frequency apparatus 125.Control module 150 is depicted as comprises processor 102, primary memory 104 and data storage device 107, all these equipment can be coupled to system bus 101 communicatedly.
Processor 102 process data signal and can comprise various counting system structures are comprising complex instruction set computer (CISC) (CISC) architecture, Reduced Instruction Set Computer (RISC) architecture or realize the architecture of instruction set combination.Although only show single processor among Fig. 1, can comprise a plurality of processors.
Primary memory 104 can be stored can be by the instruction and/or the data of processor 102 execution.These instructions and/or data can comprise be used to carry out described here arbitrarily and/or the code of all technology.Primary memory 104 can be dynamic RAM (DRAM) equipment, static RAM (SRAM) equipment or some other memory devices as known in the art.Below with reference to Fig. 2 storer 104 is described in more detail.What especially, at length show storer 104 is used to provide part at the user interface of segmentation definition.
Data storage device 107 storages are used for the data and the instruction of processor 102, and can comprise one or more equipment, comprising hard disk drive, floppy disk, CD-ROM equipment, DVD-ROM equipment, DVD-RAM equipment, DVD-RW equipment, flash memory device or some other mass-memory unit as known in the art.
System bus 101 expressions are used for uploading in The whole control unit 150 shared bus of carry information and data.System bus 101 can be represented one or more buses, comprises ISA(Industry Standard Architecture) bus, periphery component interconnection (PCI) bus, USB (universal serial bus) (USB) or as known in the art in order to some other bus of similar functions to be provided.
The add-on assemble that is coupled to control module 150 by system bus 101 comprises display device 100, keyboard 122, cursor control device 123, network controller 124 and audio frequency apparatus 125.Display device 100 expressions are configured to show any apparatus of electronic image described here and data.Display device 100 can be cathode ray tube (CRT), LCD (LCD) or other have display device, screen or the monitor of similar configuration arbitrarily.Keyboard 122 expressions are coupled to control module 150 with the alphanumeric input equipment to processor 102 transmission information and command selection.Cursor control 123 expressions are configured to the user input device to processor 102 delivering position data and command selection.Cursor control 123 can comprise mouse, tracking ball, stylus, input pen, touch-screen, cursor direction key or with so that other mechanisms of cursor movement.Network controller 124 is linked to control module 150 on the network that can comprise a plurality of disposal systems.The disposal system network can comprise that Local Area Network, wide area network (WAN) (for example the Internet) and/or a plurality of equipment can be by the data routings of its any other interconnection that communicate.
One or more I/O equipment 125 are coupled to system bus 101.For example, I/O equipment 125 can be the audio frequency apparatus 125 that is configured to receive the audio frequency input and sends audio frequency output.Can receive the audio frequency input by the various device that comprises the microphone in network controller 124 and the audio frequency apparatus 125.Similarly, audio frequency output can be initiated from the various device that comprises processor 102 and network controller 124.In one embodiment, audio frequency apparatus 125 is to be designed for the audio frequency insertion/expansion card that uses in the general-purpose computing system.Alternatively, audio frequency apparatus 125 can comprise one or more analog-digital converters or D-A converter, and/or one or more digital signal processors, so that Audio Processing.
Should be apparent that for a person skilled in the art under the situation that does not break away from the present invention's essence and scope, control module 150 can comprise than the more or less assembly of those assemblies shown in Fig. 1.For example, control module 150 can comprise additional storer, such as, the first order or second level high-speed cache, perhaps one or more special ICs (ASIC).Similarly, add-on assemble can be coupled to control module 150, for example comprises image scanning apparatus, digital camera or Digital Video or can be configured to or can not be configured to catch and/or download electronic data other equipment to control module 150.
Fig. 2 illustrates an embodiment of storer 104 of the present invention, comprises operating system 202, Web browser 204, application 206, segmentation builder user interface module 208, Web analysis tool 210, segmentation engine 212 and segmentation definition builder 214.
In one embodiment, operating system 202 is such as based on one of general type operating system of the operating system of WINDOWS , SOLARIS  or LINUX .
Web browser 204 belongs to general type, and it provides the visit of the Internet and handles HTML, XML or other SGMLs, to generate image on display device 100.For example, Web browser 204 can be Mozilla Firefox or Microsoft Internet Explorer.
Memory cell 104 also comprises one or more application programs 206, comprising but be not limited to that text processing application, e-mail applications, spreadsheet are used and Web browser is used.
This storer also comprises Web analysis tool 210, such as the Site Catalyst version 11 from the Omniture company in Utah State Ao Lemu city.This instrument 210 is 60/688 at the sequence number of being submitted on June 6th, 2005 by people such as Chris Error, 076, name is called in the common unsettled temporary patent application of " WebsiteTraffic Analysis Engine and User Interface (website business diagnosis engine and user interface) " and discloses, and comprises its full content in this mode by reference.
In one embodiment, segmentation builder user interface module 208 is as lower module, it is used to generate the user interface based on figure or text that makes the user can define filtrator or segmentation definition, these filtrators or segmentation definition will be applied to Web and analyze data repository to produce data set, and these data sets are then partly used by the worktable of Web analysis tool 210.In addition, this interface shows the incident that constitutes this segmentation and the relation between the container to the user, as in this article to the definition that these terms carried out.This function provides in order to provide directly perceived, be easy to use and can be used for extracting from data repository the ability at the interface of desired data by the layman.Segmentation builder user interface module 208 provides various demonstrations, will describe these demonstrations with reference to figure 4-Fig. 8 according to one embodiment of present invention below.Segmentation builder user interface module 208 provides drag-and-drop interface, and this drag-and-drop interface has the filtrator of part definition, and these filtrators can be placed on the painting canvas.According to various embodiments of the present invention, can be the graphic presentation of filtrator at this used " painting canvas ", (for example level formula) filtrator that perhaps can be based on text shows.Based on its position on painting canvas, nested and other relations of the various logic functions between the filtrator are provided.Segmentation builder user interface module 208 is coupled as the input of reception from the user, and user's input is converted to the information that can output to segmentation definition builder 214 and be used for creating segmentation definition by segmentation definition builder 214.
In one embodiment, segmentation builder user interface module 208 provides and has been used for the functional of following operation: demonstration will be included in the assembly of segmentation as rule, show the painting canvas that is used for definition segment, reception is used to revise the input of segmentation, show modified segmentation, preserve segmentation, clear canvas, and with segment applications in the data of being stored.
Segmentation engine 212 is based on the module that input data source and segmentation or rule definition generate data set.Segmentation engine 212 is coupled to data source.The non exhaustive tabulation of exemplary data sources comprises data warehouse, database and data file.Data source can connect to obtain or can be stored in by bus 101 and is coupled on the data storage device 107 of segmentation engine 212 via network.Segmentation engine 212 in data source, obtains the data set that can be used by Web analysis tool 210 with segmentation definition or rule application.
Segmentation definition builder 214 is the modules that the input from segmentation builder user interface module 208 are converted to the instruction that is used for segmentation engine 212.Segmentation definition builder 214 structural segmentation definition effectively, this segmentation definition can be provided for segmentation engine 212, and this segmentation definition produces the desired data collection when being moved on data source by segmentation engine 212.Segmentation definition builder 214 is coupled to segmentation builder user interface module 208 and segmentation engine 212.
With reference now to Figure 11,, it shows the process flow diagram of the step that is used to create and edit the segmentation that is used for filtering website visitation data according to an embodiment of the invention.
Processing starts from showing that 1110 will be included in assembly in the segmentation as rule.In one embodiment, these assemblies are broken down into incident and container, and as the part of user interface and be presented in the tabulation.
Then, assembly can be placed into formation rule on the painting canvas, show that 1120 are used for the painting canvas of definition segment by making.If the user wishes to create new segmentation, then shown 1120 painting canvas is blank.If the user wishes to edit existing segmentation, then, on painting canvas, fill the assembly that is used for this existing segmentation for example by for example from the memory load segmentation.In one embodiment, the painting canvas more than can be arranged, for example a painting canvas is used to comprise rule, and another painting canvas is used for exclusionary rules.
Next procedure is the input that reception 1130 is used to revise segmentation.In various embodiments, revising segmentation can comprise assembly is dragged and dropped into painting canvas, definitions component and deletion rule.In one embodiment, can as AND (with) or OR (or) mode of combinatorial operation is these assembly additions.Revising after 1130, for example show 1140 modified segmentations via user interface.The user also can carry out other tasks about segmentation, such as preserving segmentation and clear canvas button.In addition, the user can select segment applications 1150 in the data of being stored.
With reference now to Fig. 3,, description is illustrated the mutual block diagram of the assembly of the present invention in the Web analytic system.Segmentation builder user interface module 208 provides the interface that makes user 300 can import data, and these data are sent to segmentation definition builder 214 and are used to create segmentation definition.Segmentation builder user interface module 208 can also comprise a plurality of default segment definitions, perhaps the segmentation definition of before having been created and having been stored by user 300.Segmentation definition builder 214 is created or is revised segmentation definition, will define then together with offering segmentation engine 212 in order to the instruction of creating data set and the data source that will use this segmentation definition thereon.Segmentation engine 212 uses these inputs to generate data set, and this data set is provided for the worktable of Web analysis tool 210 then.Then, further handle these data sets, so that create report, show, follow the tracks of, locate and notify the user to the user based on these data by Web analysis tool 210.
With reference now to Fig. 4-Fig. 8,, in detail an embodiment of user interface 402 will be described.Fig. 4 illustrates segment builder according to an embodiment of the invention.This segment builder is produced by segmentation builder user interface module 208, is the visual representation according to the segmentation criteria of this embodiment.This segment builder can realize being convenient to understanding visit, visitor or the visible feedback of the segmentation criteria of checking based on the page.Use this segment builder, can be configured to filter various rules from the data of data source.This segment builder comprises window 402, and it comprises a plurality of painting canvas 412,416 according to an embodiment, selects label to activate these painting canvas by for example using mouse.Painting canvas 412,416 illustrates the zone 414 of painting canvas 412 with shade, the criterion that can drag and drop in this zone 414 is used to filter.Window 402 provides the zone that is used for drag-and-drop function, assembly 424 (for example, according to this embodiment incident 404 and container 408) can be placed on the painting canvas 412,416 in this zone.User interface 402 also comprises a plurality of button 418-422, is used to carry out various operations.Removing a button 418 is provided for removing item from painting canvas 412,416.On painting canvas 412,416, select assembly 424 and click to remove a button 418, can remove selected assembly 424 from painting canvas 412,416.When clicked, save button 419 is preserved the filtrator that just is being created or is revising.When clicked, load button 420 is for example by making the user to select filtrator to load existing filtrator from tabulation.When clicked, the painting canvas 412,416 of all component 424 that clear canvas button 421 cleanings show.On painting canvas 412,416, select assembly 424 and click application segment filter button 422, can use selected section filter.User interface 402 also comprises the zone that is used for assembly 424 such as container 408 and incident 404, and it is typically as can be in order to the variable of the criterion of filtering data.As shown in the figure, three types container 408 is arranged, but incident 406 can be in user capture or any activity of taking place when checking webpage, and be stored in the data criterion in the data repository.
According to an embodiment, user interface 402 advantageously uses graphic limit frame or container 410 to transmit this information.Can show bounding box in visually different mode, to reflect dissimilar containers.For example, can use different colours or different icons to represent dissimilar containers.In addition, the number of the number of the rule that comprises according to container, other containers that other containers comprise and filtering take place institute based on other factors, the size of container can difference.
The window of Fig. 4 shows above-described element on the blank canvas 412,416 of rule excessively in application useless also.User interface 402 advantageously has two painting canvas 412,416; A painting canvas 412 is used to be used for defining the rule that should comprise which data, and another painting canvas 416 is used to be used for defining the rule that should get rid of which data.Two painting canvas 412,416 can have rule, and if two painting canvas 412,416 all have rule, then these two kinds of rules all can be employed.According to an embodiment, for example,, assembly 424 can be dragged and dropped in the painting canvas 412,416 by using mouse or other similar devices.
With reference now to Fig. 5,, shows wherein the user interface 402 that rule 502 is added to painting canvas 412.Fig. 5 illustrates the example of very simple rule, and this rule shows that the user wants wherein the order of " commodity equal radio (product equals radio) ".This rule will only be returned the actual order of this criterion for " very ".As can be seen, rule 502 is represented as title and is the bounding box of " order (Orders) ", show " Orders " be filter take place based on criterion.
Rule 502 comprises definition/edit selection device 504.When also not having definitions component, definition/edit selection device 504 is shown as " click here with definition<assembly〉(Click here to define<component 〉) ", and the data of being returned are all data that are used for assembly 424.When having defined assembly, definition/edit selection device 504 is shown as " click here with editor<assembly〉(Click here to edit<component 〉) ".After clicking definition/edit selection device 504, the user can define or edit the attribute that will be included in the assembly 424.Click definition/edit selection device 504 and can open definitions component screen 905.
With reference now to Fig. 9,, shows definitions component screen 905 according to an embodiment of the invention.Shown example is to check the container 410 of type at the page, so the definitions component screen 905 display definition pages (Define Page).Definitions component screen 905 comprises name field 910, matcher-selector-connector 915, defined range 920 and filter list 925.
Name field 910 makes the user can key in the title that is used for canvas element.Matcher-selector-connector 915 makes the user can select " all (all) " or " at least one (at least one) " in this element and the rule to be complementary.Defined range 920 makes the user can define text string, the 804-808 that for example describes in conjunction with Fig. 8.In case selected filtrator from defined range 920, filter list 925 just shows these filtrators.
Defined range 920 also comprises a selector switch 930, operational symbol selector switch 935, value selector 940, options link 945 and adds button 950.Item selector switch 930 makes that the user can be from the tabulation options of for example drop-down menu and so on.Example comprise suitable " browser (Browser) " (as shown in Figure 9), the Cookies of the container 410 of the type, access number, commodity etc.Operational symbol selector switch 935 makes the user can select to be applied to the operational symbol of item.In one embodiment, operational symbol comprise equal, greater than, less than, more than or equal to, smaller or equal to, comprise, comprise all and comprise at least one.
Value selector 940 makes the user can select to be applied to the value of item.The user can the key entry value or can be used options link 945 to select from tabulation.Click options link 945 and can open selective value screen 1005, as shown in figure 10 all.This example is one and selects browser screen, because the item of selecting from item selector switch 930 is " browser (Browser) ".Can value selector 940, fill selected value from selective value screen 1005 selective values.
Refer again to Fig. 9, add button 950 and add the item of describing by selector switch 930-940.In case added an item, this just is presented in the filter list 925.At each, filter list 925 comprises Edit button 955 and delete button 960, is used for editing or removing the item of tabulation 925.Select Edit button 955 can make the user return defined range 920.The user can use selector switch 930-940 to add a plurality of items to tabulation 925.The user selects " OK " button 965 to turn back to user interface 402.
Refer again to Fig. 5, shown example is display string " commodity equals's radio (product equals radio a) " rule 502, and assembly is " order (Orders) ", and therefore definition/edit selection device 504 shows " clicking here with editor's order (Click here toedit Orders) ".
User interface makes the attribute of arbitrary number of assembly 424 can be used as variable and is included in the text-string, and allow any logic, numerical value or boolean's operational symbol between attribute and value.According to an embodiment, a plurality of set of variables can also be combined in the single rule.Fig. 8 shows the user interface of (the Visit rule) 802 that have access rule, has made up three variablees at visit in the access rule 802, is depicted as character string 804,806,808.As shown in Figure 8, rule 802 will be returned at access number and equal 1, enabled Cookies and with Netscape all pages as the random access of browser.
With reference now to Fig. 6,, user interface 402 shows identical rule 502, but has added another rule 602.For making this example complicated more, added access level assembly 602.This means that this segmentation can only not return the order of " commodity equal radio (product equalsradio) ", but also can return once all pages of a part of the visit that is " commodity equal radio ".User interface 402 advantageous particularlies, because show relation between visit and the order, wherein order frame 502 is within access box 602 or inner.Because container the 502, the 602nd, nested, so segmentation definition provides the AND operational symbol functional for all pages that meet the visit of criterion at order wherein.This is favourable, because the nest relation between the container 502,602 provides about returning the indication of which data to the user.In addition, the manipulation to container 502,602 makes and can easily specify the new or additional container or the placement of assembly by carry out drag and drop in showing the zone of title for the shade of " being dragged and dropped into herein (Drag and Drop Here) ".From tray of containers 408 as can be seen, the visitor can also be added as assembly 424.
Also with reference to figure 7, user interface 402 shows identical rule 502,602 now, but has added another rule 702.For making situation complicated more, added second access rule 702, it is depicted as supplementary frame 702.According to an embodiment, can add the additional boxes/components 424 of arbitrary number.For example, as shown in Figure 7, provide identical rule 502,602 (visit when occurring), but added the supplementary frame 702 that access number equals 1 visit at wireless order.Because these frames the 602, the 702nd, nested, this means when any during for " very " (this be OR (or) make up) return data.As an alternative, if user 300 has equaled access number 1 rule 702 and has been applied to original access box, then this will mean access number equal 1 and commodity equal radio the two must all take place in same visit, or above-described AND (with) situation of combination.In one embodiment, can also use eliminating painting canvas 116 to get rid of assembly, for example so that get rid of visit, visitor etc.
Figure 12 A and Figure 12 B show text based interface according to an embodiment of the invention.Figure 12 A shows the text based interface 1205 with access rule 1225, in this access rule 1225 with AND (with) combination of function at the visit three variablees.This interface 1205 has shown data set 1215, and painting canvas 1220,1230, comprises the information identical with the graphic user interface of Fig. 8.Shown in Figure 12 A, rule 1205 will be returned at access number and equal 1, enabled Cookies and with Netscape all pages as the random access of browser.
Figure 12 B shows the text based user interface 1210 that has with regular 1235-1245 like the Regularia shown in Figure 7.Show access rule 1235, it has the order rule 1240 of " commodity equal radio (product equals radio) ", with AND (with) combination adds.In addition, show the access rule 1245 that access number equals 1.Interface 1210 show two access rules 1235,1245 with OR (or) combination adds.
Shown text based user interface 1205,1210 advantageous particularlies because show level formula relation between container and the incident, and they whether with AND (with) and/or OR (or) function makes up.
Workflow
Below be to being used to limit the description of the interface function that is used for filtering website visitation data according to an embodiment of the invention in the context of Fig. 4-Fig. 8.
From blank canvas shown in Figure 4 412,416, the user will be for example the assembly 424 of order event 406 and so on be dragged and dropped in the painting canvas 412,416 one.Such order event 502 has been shown among Fig. 5.Then, the user clicks definition/edit selection device 504, and uses definitions component screen 905 as shown in Figure 9 to come definition incident 502.Then, show the text-string that is associated with the item that defines by definitions component screen 905, as shown in Figure 5.Then, the user can continue to add this other assemblies by other assemblies 424 of drag and drop.If user's drag and drop assembly 424 makes it nested with existing rule (for example rule 602 of Fig. 6), then these rules just with AND (with) make up and be combined.If user's drag and drop assembly 424 makes it not nested with existing rule (as the rule 702 of Fig. 7), for example be dragged and dropped in the drag and drop zone 414 shown in Figure 4, then these rules just with OR (or) combination and making up with this existing rule (502,602).If the user wishes deletion rule, then the user selects this rule, for example regular 602 (with 502, promptly nested rule), and click removes a button 418.Consequently should rule 702 become the unique rule that shows on the painting canvas 412.As an alternative, the user can edit existing segmentation.In order to edit, the user selects load button 420, and selects available segment from the tabulation (not shown).Can use any above-described operation to edit the segmentation that is loaded.
When the user finished selection and editing rule, the user can preserve segmentation by clicking save button 419.The user can also use segmentation by selecting to use segment filter button 422.If the user wishes to start anew, then the user clicks clear canvas button 420, and this makes the user turn back to blank canvas shown in Figure 4 412,416.
Therefore, it should be recognized by those skilled in the art that how non-technical personnel can use the above-mentioned user interface shown in Fig. 4-Fig. 8 to create new segmentation definition and be applied to Web analyzes data.
Although described the present invention with reference to specific embodiment, those skilled in the art will be appreciated that can provide various modifications.For example, specific embodiment can adopt a plurality of application servers, operates collaboratively to carry out function or request.Can on network, send any above-mentioned functions or request.The invention provides variants and modifications to described embodiment.

Claims (20)

1. a definition is used to filter the method for the segmentation of website visitation data, comprising:
A plurality of incidents and container are shown as can be in order to filter the criterion of described website visitation data;
Show the painting canvas be used for definition segment, described painting canvas definition at described segmentation in order to filter one or more rules of described website visitation data;
Receiving first incident and the container selected in described a plurality of incidents and the container imports with the user who is included in the described segmentation; And
On described painting canvas, show described first incident and container in described a plurality of incidents and the container.
2. method according to claim 1 also comprises:
Receiving second incident and the container selected in described a plurality of incidents and the container imports with the user who is included in the described segmentation; And
On described painting canvas, show first incident and container and second incident and container in described a plurality of incidents and the container.
3. method according to claim 2 is wherein carried out nested with the container and second incident with container with first incident in the container to described a plurality of incidents.
4. method according to claim 2 wherein uses the AND computing to come first incident in described a plurality of incidents and the container and container and second incident and container are made up.
5. method according to claim 2 wherein uses the OR computing to come first incident in described a plurality of incidents and the container and container and second incident and container are made up.
6. method according to claim 2, wherein said incident visually is different with container.
7. method according to claim 1, wherein said painting canvas comprise two parts, and first is used to make incident and container to be included among the described rule, and second portion makes incident and container be excluded outside described rule.
8. method according to claim 1 wherein receive to select first incident in described a plurality of incidents and the container and container also to comprise described first incident and container in described a plurality of incidents and the container are dragged and dropped into described painting canvas to be included in user's input in the described segmentation.
9. method according to claim 1 also comprises described segment applications in described website visitation data.
10. an editor is used to filter the method for the segmentation of website visitation data, comprising:
A plurality of incidents and container are shown as can be in order to filter the criterion of described website visitation data;
Receive the user's input that loads the existing segmentation that comprises one group of existing incident and container;
Show to be used to edit the painting canvas of described existing segmentation, described painting canvas define described existing segmentation in order to filter one or more rules of described website visitation data;
Reception is in order to revise the described one group of user's input that has incident and container now in the described existing segmentation; And
On described painting canvas, show modified described one group of existing incident and container.
11. method according to claim 10 is wherein carried out nested to modified described one group of existing incident with container.
12. method according to claim 10 wherein uses the AND computing to come described existing incident and container are made up.
13. method according to claim 10 wherein uses the OR computing to come described one group of existing incident and container are made up.
14. method according to claim 10 wherein receives and also comprises in order to user's input of revising described one group of existing incident in the described existing segmentation and container first incident in described a plurality of incidents and the container and container are dragged and dropped into described painting canvas.
15. method according to claim 10 also comprises modified existing segment applications in described website visitation data.
16. the computer-readable memory of the computer program that a storage can be carried out by processor, described computer program produces the user interface of Web analysis tool, and described user interface comprises:
Device region, being used for a plurality of incidents and container are shown as can be in order to filter the criterion of website visitation data; And
Painting canvas is used for showing and definition segment, described painting canvas definition at described segmentation in order to filter one or more rules of described website visitation data.
17. computer program according to claim 16 wherein carries out nested to selected rule.
18. computer program according to claim 16, wherein said a plurality of incidents visually are different with container.
19. computer program according to claim 16, wherein said painting canvas comprises two parts, first is used to make incident and container to be included among the described rule, and second portion is used to make incident and container to be excluded outside described rule.
20. computer program according to claim 16 also comprises:
Load button is used to load the existing segmentation that comprises one group of existing incident and container.
CNA2006800263053A 2005-06-06 2006-06-06 Creation of segmentation definitions Pending CN101223520A (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US68821105P 2005-06-06 2005-06-06
US60/688,211 2005-06-06
US60/688,076 2005-06-06
US11/313,445 2005-12-20

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102334098B (en) * 2009-02-25 2013-03-13 微软公司 Multi-condition filtering of an interactive summary table
CN104881414A (en) * 2014-02-28 2015-09-02 国际商业机器公司 Data displaying method and system
CN109564542A (en) * 2016-08-08 2019-04-02 索尼公司 Information processing unit, information processing method, program and information processing system

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102334098B (en) * 2009-02-25 2013-03-13 微软公司 Multi-condition filtering of an interactive summary table
CN104881414A (en) * 2014-02-28 2015-09-02 国际商业机器公司 Data displaying method and system
US10372806B2 (en) 2014-02-28 2019-08-06 International Business Machines Corporation Data display technique for aggregate display of related data
CN109564542A (en) * 2016-08-08 2019-04-02 索尼公司 Information processing unit, information processing method, program and information processing system

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