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Method and system for calculating number of website real user

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Publication number
CN101222348B
CN101222348B CN 200710000085 CN200710000085A CN101222348B CN 101222348 B CN101222348 B CN 101222348B CN 200710000085 CN200710000085 CN 200710000085 CN 200710000085 A CN200710000085 A CN 200710000085A CN 101222348 B CN101222348 B CN 101222348B
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CN
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Prior art keywords
user
website
information
server
real
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CN 200710000085
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Chinese (zh)
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CN101222348A (en )
Inventor
孙永明
庄奇
朱振华
李晔
王超
董启江
谢瑶
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阿里巴巴集团控股有限公司
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Abstract

The present invention discloses a method for counting real users of a website, comprising the following steps that: a website server detects user recognition information and a Cookie ID sent by a user; the website server compares the user recognition information and the Cookie ID with the user recognition information and the Cookie ID existed in an entity user set; the website server manages the relative information of the user according to the comparison result. The invention further provides a system for counting real users of a website. The invention solves the problem of managing users who apply a plurality of account numbers; the website server makes the virtual users in network correspond to the real users in real life to collect all of the user information of a real user registered on the website server and to collect the behavior information of the user who accesses the website server with an unregistered identity, rather than unilaterally analyzing the information, behavior and property of single virtual user, thereby utilizing and completely analyzing.

Description

统计网站真实用户的方法及系统技术领域 Field of Statistics website method and system for real users

[0001] 本发明涉及网络用户注册信息管理技术领域,尤其涉及一种统计网站真实用户的方法及系统。 [0001] The present invention relates to the field of information technology network user registration management, in particular to a statistical website method and system for real users. 背景技术 Background technique

[0002] 用户登录网站时,需要输入用户名和密码等信息,网站通过上述信息识别该用户后,才能向该用户提供相应的服务。 [0002] When users visit the website, you need to enter a user name and password information, the website by the above-mentioned information identifying the user, in order to provide the appropriate service to the user. 用户输入的用户名和密码通常是自己设定的,具有很大随机性,即一个真实的用户可以设置多个不同的用户名和密码。 Enter the user's username and password are usually set their own, has great randomness, that is a real user can set up multiple different user name and password. 网站中存储的多个用户名信息可能都属于同一个真实的用户,然而,该网站无法区分哪些用户名是哪个真实用户的, 只能分别将这些用户名看作属于不同的真实用户。 More than one user name information stored in the site may belong to the same real user, however, the site can not tell which is which real user name of the user, the user name only are these considered to belong to different real users.

[0003] 网站上存在一个真实用户注册多个账号(如用户ID),然后以不同的账号在网站上活动,网站只能单独的跟踪到单个用户ID的行为,只能从局部掌握用户的行为和信息, 收集到一个实体用户的部分数据,不能从整体上了解用户真正的行为和信息。 [0003] There is a real user register multiple accounts (such as user ID) on the site, then a different account activity on the site, the site can track the behavior of individual single user ID can only grasp from the local user's behavior and information, some of the data collected to a user entity, can not understand the real user behavior and information as a whole.

[0004] 因此,在某些领域需要对一个真实用户的所有用户名进行关联,进行统一管理,例如,在银行业中使用真实用户的登录信息中的身份证号码作为关联,即同一个身份证号码所开的帐户都是同一个实体用户的帐户,该帐户的所有记录都被记录后,作为一个整体来应用,比如判断该用户的信用等级,查找该用户的不良纪录,判断该用户的还款能力等。 [0004] Thus, in certain areas that require all users to a real user name of association, unified management, for example, login information with real users in the banking industry in the identity number associated with that same ID the number of open accounts are the same entity user account, all account records that have been recorded after the application as a whole, such as to determine the user's credit rating, find the bad record of the user, the user's judgment also paragraph ability.

[0005] 然而,网站可以对付费用户利用唯一的身份证明信息关联,例如在登录网站时要求用户提供身份证明,公司营业执照等真实用户唯一的信息,但是网站上有大量的免费会员和未注册的用户,要求他们提供这样的信息显然门槛太高,对用户来说难以接受,对网站的运营成本来说也是非常高的。 [0005] However, the site can be used for paying customers only identification information associated with, for example, requires users to provide proof of identity when logging sites, business license and other real user's unique information, but the website has plenty of free membership and unregistered users, asking them to provide such information is clearly too high a threshold for the user to accept, for the operating costs of the site is also very high.

[0006] 另一种方式是利用客户端收集用户的信息作为关联,用硬件或者软件的方式来搜集同一台计算机上的用户信息,通过唯一的标识作为关联,从而判定唯一的实体用户。 [0006] Another way is to use the information collected by the client as the user is associated with hardware or software instructions to collect user information on the same computer, as related by a unique identifier, so as to determine unique user entity. 例如,银行系统的U盾,即一种网络环境里工行用来识别客户身份的数字证书,一种带智能芯片且形状类似于闪存的实物硬件,拥有U盾的客户在使用网上银行时,除了需要提交网上银行用户名和密码外,还需要将U盾插入计算机的USB接口,银行经过多重验证无误后, 才允许进入网上银行操作自己的账户;又如财务系统的软件狗,开发商程序通过调用软件狗开发套件提供的接口模块对软件狗操作,软件狗响应该操作并通过接口模块将相应数据返回给开发商程序;或者收集用户计算机的机器码作为标识。 For example, U shield the banking system, that is, a network environment where the bank used to identify the identity of the client digital certificate a smart chip with a shape similar to the flash memory and the physical hardware, customers have a U Shield in the use of online banking, in addition to need to submit online banking user name and password, but also need the U shield into your computer's USB port, multi-bank, after verification, will be allowed to enter the online banking operations on their own account; and if the financial system dongle, developer of the program by calling software development kit dogs module dongle interface operation dongle response to the operation by the interface module and the corresponding data is returned to the program developer; or collect the machine code as the identification of the user's computer.

[0007] 但是以上方法都需要客户付出一定的成本,对广大的免费会员和未注册用户来说基本上是不可行的;且由于用户可以选择是否安装,如果不安装客户端,数据就没有办法收集到,如果强制安装,强行或者暗中收集用户的信息,法律上也不允许。 [0007] However, the above methods require the customer to pay a certain cost, the majority of the free membership and unregistered users basically is not feasible; and because the user can choose whether to install, if you do not install the client, there is no way the data collected, if the mandatory installation, forcibly or secretly gather information about the user, the law does not allow. 发明内容 SUMMARY

[0008] 本发明要解决的问题是提供一种统计网站真实用户的方法及系统,以解决现有技术中不能将一个真实用户注册的多个用户ID,以及该真实用户在网站上行为的未注册用户相关联,从而真正从整体上判断一个真实用户的行为和信息的缺陷。 [0008] The present invention to solve the problem is to provide a real user statistics website method and system to address multiple user ID prior art can not be a real user registration, as well as the behavior of real users not on the site registered users associated with a defect so as to really judge the real user behavior and information as a whole.

[0009] 为了实现以上目的,本发明提供了一种统计网站真实用户的方法,包括以下步骤: [0009] To achieve the above object, the present invention provides a method of statistical real user site, comprising the steps of:

[0010] 网站服务器检测用户发送的用户识别信息和Cookie ID; [0010] The server detects user identification information sent by the user and a Cookie ID;

[0011] 所述网站服务器将所述用户识别信息和Cookie ID与已存在于实体用户集中的用户识别信息和Cookie ID进行比较; [0011] The server and the user identification information and Cookie ID already exists in the user entity identification information and the user set Cookie ID is compared;

[0012] 所述网站服务器根据比较结果对所述用户相关信息进行管理。 The [0012] The server manages the user related information in accordance with the comparison result.

[0013] 优选的,所述根据比较结果对所述用户相关信息进行管理具体包括: [0013] Preferably, said managing comprises user-related information according to the comparison result:

[0014] 如果所述用户识别信息属于实体用户集中的实体用户,而所述实体用户中不存在所述Cookie ID,则所述网站服务器将所述Cookie ID加入所述实体用户; [0014] If the user entity identification information belonging to the user set the user entity, the user entity in the absence of the Cookie ID, then the web server will be added to the Cookie ID of the user entity;

[0015] 如果所述Cookie ID属于所述实体用户集中的实体用户,而所述实体用户中不存在所述用户识别信息,则所述网站服务器将所述用户识别信息加入所述实体用户; [0015] If the user entity Cookie ID belonging to the set user entity, the user entity and the user identification information does not exist, the web server to the user identification information is added to the user entity;

[0016] 如果所述用户识别信息和所述Cookie ID都不属于所述实体用户集中的实体用户,则所述网站服务器将所述用户识别信息和所述Cookie ID加入到所述实体用户集中的新实体用户; [0016] If the user identification information and the user entity Cookie ID does not belong to the user entity set, then the web server and the user identification information is added to the Cookie ID set of the user entity The new entity users;

[0017] 如果所述用户识别信息和所述Cookie ID都属于所述实体用户集,则判断所述用户识别信息和所述Cookie ID是否属于同一个实体用户,如果不属于同一个实体用户,则合并为一个实体用户。 [0017] If the user identification information and the entity Cookie ID belonging to the user are set, it is determined that the user identification information and the Cookie ID belong to the same user entity, if the user does not belong to the same entity, then merged into a single entity user.

[0018] 优选的,在网站检测之前还包括: [0018] Preferably, prior to the detection site further comprises:

[0019] 用户通过用户设备向所述网站服务器发送登录消息; [0019] The user sends a login message to the web server by a user equipment;

[0020] 所述网站服务器判断所述登录消息中是否包括Cookie ID,如果没有,则为所述用户设备创建一个Cookie ID,记录到实体用户集的实体用户中,并通知所述用户设备。 [0020] The server determines whether the registration message comprises a Cookie ID, if not, a user of the device to create a Cookie ID, recording the user entity to user entity set, and notifies the user equipment.

[0021] 优选的,所述网站服务器为所述用户设备分配Cookie ID后还包括:用户设备删除所述Cookie ID。 [0021] Preferably, the web server after the user equipment Cookie ID assigned further comprising: a user device to delete the Cookie ID.

[0022] 优选的,所述用户识别信息包括用户ID。 [0022] Preferably, the user identification information comprises a user ID.

[0023] 本发明还提供了一种统计网站真实用户的系统,包括网站服务器和用户设备,所述网站服务器进一步包括检测单元、比较单元和管理单元; [0023] The present invention further provides a statistical real user site system, and a user equipment comprising a web server, the web server further includes a detection unit, comparing unit and management unit;

[0024] 所述检测单元,用于检测用户通过用户设备发送的用户识别信息和Cookie ID ; [0024] The detecting unit, and a user identification information transmitted by the user Cookie ID detected by a user equipment;

[0025] 所述比较单元,与所述检测单元连接,用于将所述用户识别信息和Cookie [0025] The comparison unit, connected to the detection means, for converting the user identification information and Cookie

[0026] ID与已存在于网站服务器的实体用户集中的用户识别信息和Cookie ID进行比较; [0026] ID already exists in the entity a user's web server and a set of user identification information comparing Cookie ID;

[0027] 所述管理单元,与所述比较单元连接,用于根据所述比较结果对所述用户相关信息进行管理。 [0027] The management unit, connected to said comparing unit for comparing the results to the user based on the management related information.

[0028] 优选的,所述管理单元根据所述比较结果对所述用户相关信息进行管理具体包括: [0028] Preferably, the management unit of the comparison result to the user-related information managed according comprises:

[0029] 如果所述用户识别信息属于实体用户集中的实体用户,而所述实体用户中不存在所述Cookie ID,则所述网站服务器将所述Cookie ID加入所述实体用户; [0029] If the user entity identification information belonging to the user set the user entity, the user entity in the absence of the Cookie ID, then the web server will be added to the Cookie ID of the user entity;

[0030] 如果所述Cookie ID属于所述实体用户集中的实体用户,而所述实体用户中不存在所述用户识别信息,则所述网站服务器将所述用户识别信息加入所述实体用户;[0031] 如果所述用户识别信息和所述Cookie ID都不属于所述实体用户集中的实体用户,则所述网站服务器将所述用户识别信息和所述Cookie ID加入到所述实体用户集中的新实体用户; [0030] If the user entity Cookie ID belonging to the set user entity, the user entity and the user identification information does not exist, the web server to the user identification information is added to the user entity; [ 0031] If the user identification information and the user entity Cookie ID does not belong to the user entity set, then the web server and the user identification information is added to the Cookie ID of the new entity to the user's concentration user entity;

[0032] 如果所述用户识别信息和所述Cookie ID都属于所述实体用户集,则判断所述用户识别信息和所述Cookie ID是否属于同一个实体用户,如果不属于同一个实体用户,则合并为一个实体用户。 [0032] If the user identification information and the entity Cookie ID belonging to the user are set, it is determined that the user identification information and the Cookie ID belong to the same user entity, if the user does not belong to the same entity, then merged into a single entity user.

[0033] 优选的,还包括存储单元,与所述比较单元连接,用于存储用户设备的实体用户集。 [0033] Preferably, further comprising a storage unit connected to the comparison unit, for a user set storage entity of the user equipment.

[0034] 优选的,所述实体用户集包括用户识别信息和网站服务器为用户设备分配的Cookie ID0 [0034] Preferably, said user entity comprising a set of user identification information and the server is allocated for the user equipment Cookie ID0

[0035] 优选的,还包括Cookie ID分配单元,用于为第一次登录的用户设备分配Cookie ID,并将所述Cookie ID存储于所述存储单元。 [0035] Preferably, further comprising a Cookie ID assigning unit configured to assign a user equipment Cookie ID of the first log and a Cookie ID stored in the storage unit.

[0036] 优选的,所述用户识别信息包括用户ID。 [0036] Preferably, the user identification information comprises a user ID.

[0037] 与现有技术相比,本发明具有以下优点: [0037] Compared with the prior art, the present invention has the following advantages:

[0038] 本发明解决了网站服务器对于申请多个账号的真实用户进行管理的问题,网站服务器不再片面的分析单个虚拟用户的信息、行为和属性,而是将网络上的虚拟用户和现实中的真实用户对应,收集到一个真实用户在网站服务器上注册的所有用户信息,例如用户名、用户密码等;以及以未注册用户身份在网站服务器上的行为信息,例如用户邮箱地址、 电话号码等;从而可以加以利用,全面分析。 [0038] The present invention solves the problem of web server for managing multiple accounts of real user applications, web server is no longer one-sided analysis of a single virtual user information, behavior and attributes, but the user on the network and virtual reality the real user correspondence, collect all user information is a real user registered on the web server, such as user name, user passwords; as well as unregistered user identity behavior information on the Web server, such as user e-mail address, telephone number, etc. ; which can be used, a comprehensive analysis.

[0039] 另外,本发明利用Cookie ID和用户ID作为关联,应用成本很低,对用户不会有任何需要付出的成本,对用户的应用没有影响,也没有法律上的风险。 [0039] In addition, the present invention utilizes Cookie ID and user ID as associated application cost is very low, users will not need to pay any cost, no effect on the user's application, there is no legal risk. 附图说明 BRIEF DESCRIPTION

[0040] 图1是本发明一种统计网站真实用户的系统结构图; [0040] FIG. 1 is a system configuration diagram of a real user statistics web site of the present invention;

[0041] 图2是本发明一种统计网站真实用户的方法流程图; [0041] FIG. 2 is a statistical method of the present invention actual user site flowchart;

[0042] 图3是图2的一具体实施例流程图。 [0042] FIG. 3 is a flowchart of a particular embodiment of FIG. 2. 具体实施方式 detailed description

[0043] 本发明的核心思想是:在同一台计算机上登录网站服务器的用户,对应同一个Cookie ID。 [0043] The core idea of ​​the invention is: log on to the Web server on the same computer user, corresponds with a Cookie ID. 对于未注册为网站会员的用户,网站服务器只记录其CookieID ;对于注册为网站会员的用户,网站服务器记录其用户ID和Cookie ID。 For is not registered as a member of the user, the web server only records that CookieID; for users registered as members of the site, the web server records the user ID and Cookie ID. 网站服务器根据用户ID和Cookie ID的对应关系,判定同一个用户ID对应的Cookie ID属于一个实体用户,同一个Cookie ID对应的用户ID属于同一个实体用户,同时这对用户ID和Cookie ID属于同一个实体用户,从而系统将一组用户ID和Cookie ID指定对应某一个实体用户⑴ser),并给予一个编号(User ID)。 The server according to a corresponding relationship between the user ID and cookies ID, it is determined the same user ID corresponding cookies ID of an entity of the user, the same cookies ID corresponding to the user ID of the same entity user, and which belong to the same user ID and cookies ID a user entity, so that the system assign a group ID corresponding to the user ID and cookies ⑴ser one user entity), and a given number (user ID). 网站服务器可以根据一个实体用户的信息全面分析单个虚拟用户的信息、行为和属性。 The server can fully analyze a single virtual user information, according to the behavior and properties of a user entity's information.

[0044] 本发明引入企业用户和个人用户两个概念,一般情况下,使用国际网站进行商业行为的用户大多是企业用户,例如大中小企业或采购商等。 [0044] The present invention introduces two concepts of business users and individual users, under normal circumstances, the use of international commercial behavior of website users are mostly business users, such as medium and small enterprises or buyers and so on. 由于商业行为在网吧进行就像在网吧使用网上银行一样,用户信息存在被盗用的风险,安全很难保证,因此企业用户通常使用企业内部的计算机,使用公共场所计算机的概率比较小,多个用户同时使用同台计算机的概率就更小。 As the business behavior as in Internet cafes in Internet cafes, like online banking, there is the risk of theft of user information, security is difficult to ensure, so business users typically use computers within the enterprise, the probability of using computers in public places is relatively small, multiple users At the same time using the same computer even smaller probability. 而且,本发明主要是统计企业用户的信息,当然不排除有误关联的情况, 如果个人用户在登录时能提供企业用户的合法证明材料,网站也会象对待企业用户一样统计相关用户信息。 Furthermore, the present invention is mainly enterprise users of statistical information, of course, does not rule out the erroneous association, if individuals can provide business users when they log lawful evidence, the site will be treated as business users as statistics related to user information.

[0045] 根据某大型中文站的统计数据,2002年只有10%的中文网站会员(企业用户及非企业用户)利用网吧上网,到4年后的今天这个比例应该已经降到更低;其中,企业用户使用网吧等公共场所的计算机登录中文网站的比例更是可以忽略。 [0045] According to statistics from a large Chinese station, in 2002 only 10% of Chinese website members (businesses, and non-business) use Internet cafes, this ratio today to four years should have been reduced to a lower; which, the proportion of business users use Internet cafes and other public places in the computer log on Chinese websites is negligible. 另外,对于外文网站,由于大多涉及外贸商务,其进入的门槛比中文网站更高,因此,企业用户利用网吧等个人计算机登录的概率更低。 In addition, foreign language website, due mostly related to foreign trade business, its barriers to entry higher than the Chinese Web site, and therefore, a lower probability of business users use Internet cafes and other personal computer login. 因此,上述数据可以说明不同的企业用户使用同一台电脑的概率很低,而使用企业自有计算机的概率很高。 Therefore, the above data can explain the probability of the same computer using different business users low and high probability of using the company's own computers. 另外,即使有不同的企业用户使用同一台计算机的情况发生,他们访问同一家网站的概率也会很低。 In addition, even if there are different business users use the same computer to happen, they visit a Web site will be the same probability is very low.

[0046] 因此,本发明可以认为同一个用户ID对应现实中的一个真实用户,不论这个用户ID在哪台计算机上登录,都认为这是同一个真实用户的行为;并且认为使用同一台计算机登录网站服务器的用户有很高的概率是一个真实用户或者是同一家公司的行为。 [0046] Accordingly, the present invention can be considered the same user ID corresponds to the reality of a real user, regardless of the user ID to log on which computer, that this is the same real user behavior; and that use the same computer to log user web server has a high probability of a real user or the same company behavior.

[0047] 本发明提供一种统计网站真实用户系统,如图1所示,包括网站服务器100和多个用户设备200,网站服务器100进一步包括检测单元101、比较单元102、管理单元103、存储单元104和Cookie ID分配单元105。 [0047] The present invention provides a real user statistics web site system, shown in Figure 1, and a plurality of user equipment 100 comprises a web server 200, web server 100 further includes a detection unit 101, comparing unit 102, a management unit 103, a storage unit Cookie ID assigning unit 104 and 105.

[0048] 其中,检测单元101用于检测用户通过用户设备200发送的用户识别信息和Cookie ID;比较单元102与检测单元101连接,用于将用户识别信息和Cookie ID与已存在于网站服务器100的实体用户集中的用户识别信息和Cookie ID进行比较;管理单元103 与比较单元102连接,用于根据比较结果对用户相关信息进行管理;存储单元104与比较单元102连接,用于存储实体用户集,实体用户集中可能包括多个实体用户,每个实体用户包括用户识别信息和网站服务器为用户设备分配的Cookie ID ;Cookie ID分配单元105用于为第一次登录的用户设备分配Cookie ID,并将Cookie ID存储于存储单元104。 [0048] wherein the user identification information and a Cookie ID detection unit 101 for detecting a user transmission 200 by a user equipment; comparing unit 102 is connected to the detection unit 101, and identification information for the user already exists in the Cookie ID server 100 the centralized entity of the user and the user identification information comparing Cookie ID; management unit 103 connected to comparing unit 102 configured to manage user information according to the comparison result; and a storage unit 104 connected to comparing unit 102 for storing a set of user entity , the user entity may comprise a plurality of centralized user entities, each entity comprises a user identification information and user Cookie ID server allocated to the user equipment; Cookie ID assigning unit 105 for a user equipment Cookie ID assigned first logged, and the Cookie ID 104 stored in the storage unit.

[0049] 管理单元103根据比较结果对用户相关信息进行管理具体包括:如果用户识别信息属于实体用户集中的一个实体用户,而该实体用户中不存在Cookie ID,则管理单元103 将Cookie ID加入该实体用户;如果Cookie ID属于实体用户集中的一个实体用户,而该实体用户中不存在用户识别信息,该用户识别信息为同一实体用户的概率很高,则管理单元103将该用户识别信息加入该实体用户;如果用户识别信息和Cookie ID都不属于实体用户集中的实体用户,则管理单元103将用户识别信息和Cookie ID加入到实体用户集中的一个新实体用户;如果用户识别信息和Cookie ID都属于实体用户集,则管理单元103判断用户识别信息和Cookie ID是否属于同一个实体用户,如果不属于同一个实体用户,则合并为一个实体用户,如果属于同一个实体用户,则不操作。 [0049] The management unit 103 manages comprises user-related information according to the comparison result: if the user identification information belonging to an entity of the user entity a user set, the Cookie ID absence of the entity user, the management unit 103 Cookie ID added to the entity of the user; if Cookie ID belongs to a set of user entity user entity, the user entity and the user identification information does not exist, the user identification information is the same with high probability the user entity, the user identification unit 103, the management information is added to the entity of the user; if the user identification information and user entity Cookie ID do not belong to centralized entity user, the management unit 103 and the added user identification information to a Cookie ID entity new user set user entity; and if the user identification information are Cookie ID entity belonging to a user set, the management unit 103 determines whether the user identification information and a Cookie ID belong to the same user entity, if the entity does not belong to the same user, the user combined into one entity, if the user belong to the same entity, no operation.

[0050] 网站服务器可以根据上述实体用户的信息对登录该网站的真实用户的信息进行统计,并根据一个真实用户的信息全面分析单个虚拟用户的信息、行为和属性,实现对真实用户的行为进行统一管理。 [0050] The server can be based on the entity user information to log on to the website of real users of statistical information, and a comprehensive analysis of a single virtual user information, behavior and properties based on a real user information to achieve real user's behavior unified management.

[0051] 本发明还提供了一种统计网站真实用户的方法,如图2所示,包括以下步骤: [0051] The present invention also provides a method for real user statistics web site, shown in Figure 2, comprising the steps of:

[0052] 步骤s201,网站服务器检测用户通过用户设备发送的用户识别信息和Cookie ID。 [0052] Step s201, the user information server detects a user identification transmitted by a user equipment and a Cookie ID. 其中,用户识别信息对于已注册的用户来说,包括用户ID、用户密码、邮件地址等信息,对于未注册的用户来说,不包括用户ID;用户设备通常为用户使用的计算机;Cookie是网站服务器在用户使用的计算机上创建的一些小文本文件,这些文件用于存储搜集有关用户的站点访问信息,其中包括访问的站点、执行的操作以及提供的任何个人信息,网站服务器使用Cookie中的信息来提供个性化的内容、完成交易及搜集统计数据,只要用户浏览了网站,就可以根据用户登录、注册等动作留下对应的Cookie,只要用户不清除该Cookie,则下次用户再次访问时,网站就可以根据该Cookie中保存的信息获知用户的部分信息,例如Email 地址、用户名等。 Among them, the user identification information for the registered user, the information including user ID, user password, e-mail address, etc., for unregistered users, it does not include a user ID; computer user equipment is usually used by the user; Cookie is the site Some small text files created on a computer server used by the user, these files are used to store information about users accessing the site collection, including site access to information, the operation performed and any personal information provided by the web server using the Cookie to provide personalized content, complete transactions and to collect statistical data, as long as the user browses the site, you can leave the corresponding Cookie based on user login, registration and other activities, as long as the user does not clear the Cookie, the next time the user accessed again, the site can learn some of the information based on user information stored in the Cookie, such as Email address, user name, and so on.

[0053] 步骤s202,网站服务器将用户识别信息和Cookie ID与已存在于实体用户集中的用户识别信息和Cookie ID进行比较。 [0053] Step s202, the web server user identification information and a Cookie ID already exists in the user entity identification information and the user set compared Cookie ID.

[0054] 步骤s203,网站服务器根据比较结果对用户相关信息进行管理,如果用户识别信息属于实体用户集中的实体用户,而实体用户中不存在Cookie ID,则网站服务器将Cookie ID加入实体用户;如果Cookie ID属于实体用户集中的实体用户,而实体用户中不存在用户识别信息,该用户识别信息为同一实体用户的概率很高,则网站服务器将用户识别信息加入实体用户;如果用户识别信息和Cookie ID都不属于实体用户集中的实体用户,则网站服务器将用户识别信息和Cookie ID加入到实体用户集中的新实体用户;如果用户识别信息和Cookie ID都属于实体用户集,则判断用户识别信息和Cookie ID是否属于同一个实体用户,如果不属于同一个实体用户,则合并为一个实体用户。 [0054] Step S203, web server according to the comparison result of the user information management, if the user identification information belonging to the entity of the user entity user set, and the real user Cookie ID does not exist, the web server will Cookie ID added entity of the user; if Cookie ID belongs to a user entity entity focused on the user, and the user identification information in the user entity does not exist, the user identification information is a high probability that the user of the same entity, the web server user identification information added to user entities; if the user identification information and Cookie user ID does not belong to the entity a user entity set, then the web server will be added to the user identification information ID to the new entity and cookies user entity centralized user; if the user identification information and user entities belong cookies ID set, it is determined that the user identification information and cookie ID belong to the same user entity, if the entity does not belong to the same user, the user combined into one entity.

[0055] 对于第一次在网站服务器上登录的用户设备,在步骤s201之前还包括: [0055] For the user equipment first logged on the site server, before step s201 further comprises:

[0056] 网站服务器生成一个唯一的、不重复的Cookie ID (即IP地址加序列号):用户通过用户设备向网站服务器发送登录消息,网站服务器判断登录消息中是否包括Cookie ID, 如果没有,则为用户设备创建一个Cookie ID,记录到实体用户集的实体用户中,并通知用户设备。 [0056] The server generates a unique, non-overlapping Cookie ID (i.e., an IP address plus SEQ ID NO): the user sends a login message to the web server by a user equipment, the web server determines login message is included Cookie ID, and if not, creating a user equipment Cookie ID, recording the user entity to user entity set, and notifies the user equipment. 用户登录的计算机中会保存该Cookie ID,该Cookie ID是永久有效的,除非用户自行删除,否则在用户登录网站服务器时,网站服务器会判断,如果该用户所在的计算机中所存的CookieID已经存在于网站服务器,则该计算机已经登录过该网站服务器,该网站服务器不再生成新的Cookie。 Computer user logs will be saved in the Cookie ID, the Cookie ID is permanent, unless the user delete it, or when a user logs web server, web server will determine if the computer the user is located in the stored CookieID already exists in the server, the computer has logged in to the server, the server is no longer generate new Cookie.

[0057] 结合图2的本发明基本原理流程图,本发明一个具体应用实施例如图3所示,网站服务器收集用户ID和Cookie ID信息;网站服务器将用户ID和Cookie [0057] The present invention is combined with the basic principles of the flowchart of FIG. 2, the embodiment of the present invention, a specific application example 3, the web server to collect the user ID and information ID Cookie; web server and the user ID Cookie

[0058] ID信息归入实体用户集;网站服务器判断新接收的用户ID和Cookie ID信息是否已存在于实体用户集,如果用户识别信息属于实体用户集中的实体用户,而实体用户中不存在Cookie ID,则网站服务器将Cookie ID加入实体用户;如果Cookie ID属于实体用户集中的实体用户,而实体用户中不存在用户识别信息,则网站服务器将用户识别信息加入实体用户;如果用户识别信息和CookieID都不属于实体用户集中的实体用户,则网站服务器将用户识别信息和Cookie ID加入到实体用户集中的新实体用户;如果用户识别信息和Cookie ID都属于实体用户集,则判断用户识别信息和Cookie ID是否属于同一个实体用户,如果不属于同一个实体用户,则合并为一个实体用户。 [0058] the user ID information included in the entity set; server determines whether the received user ID and the new ID information is already present in the Cookie user entity set, if the user identification information of users belonging to a centralized entity of the user entity, the user entity does not exist in Cookie ID, the web server will Cookie ID added entity of the user; if Cookie ID belonging to the entity of the user entity user set, and the real user in the user identification information does not exist, the web server user identification information was added entity of the user; if the user identification information and CookieID user entity does not belong to centralized entity of the user, the web server and the user identification information is added to the new entity of the user ID Cookie user centralized entity; Cookie if the user identification information and the user ID belongs to the entity set, it is determined that the user identification information and Cookie ID belong to the same user entity, if the entity does not belong to the same user, the user combined into one entity.

[0059] 以下实例是本发明在几种实际场景中的具体应用: [0059] The following are specific examples of the present invention is applied in several practical scenarios:

[0060] 真实用户第一次登录网站服务器,先以未注册用户的身份在网站上活动,而后注册为会员。 [0060] The first real user logon server, the first user's identity to an unregistered activity on the site, then register as a member. 当真实用户以未注册用户的身份登录网站服务器时,网站服务器会在其计算机上设置一个Cookie,同时系统记录下这个Cookie ID,并对应到一个实体用户;而后该真实用户注册成会员,网站服务器记录下其用户ID,并根据同一个Cookie ID,将该用户ID也对应到同一个实体用户。 When the real user to user log on the site server is not registered, the website server settings on their computer a Cookie, and the system records this Cookie ID, and corresponds to a physical user; then the real users registered as members, the web server which records the user ID, and cookies in accordance with the same ID, the user ID corresponds also to the same user entity.

[0061] 由于用户ID不同而Cookie ID相同时,该用户ID为同一真实用户的概率很高,因此,同一个真实用户在同一台计算机上,用多个用户ID登录网站服务器,网站服务器记录下这些用户ID,并根据同一个Cookie ID,将这些用户ID也对应到同一个实体用户。 [0061] Due to the different user ID and Cookie ID are the same, the same user ID is high probability of real users, therefore, the same real users on the same computer, with more than one user ID to log web server, web server record these user ID, and in accordance with a Cookie ID, the user ID which also correspond to the same user entity. 网站服务器判断如果这些用户ID曾经在其他计算机上登录过该网站服务器,会将这些用户ID 原来对应的实体用户和这台计算机上的Cookie ID对应的实体用户合并成一个实体用户。 The server determines if the user ID used to log in through the web server on another computer, the original entity will these user ID corresponding to the user Cookie ID corresponding to the user entity and this computer combined into one entity user.

[0062] 真实用户使用相同的用户ID在不同计算机上登录网站。 [0062] real users use the same user ID to log the site on different computers. 网站服务器判断这台计算机是否曾经登录过网站,如果没有登录过,网站服务器会在其计算机上设置一个Cookie, 同时系统记录下这个Cookie ID,并根据同一个用户ID,将这个Cookie ID对应到同一个实体用户;如果已经登录过,网站服务器会将这台计算机上的Cookie ID原本对应的实体用户和该登录用户ID原来对应的实体用户合并成一个实体用户。 The server determines whether this computer ever been to a website, if not logged in, the website server sets a Cookie on their computer, and the system records this Cookie ID, and in accordance with a user ID, corresponding to the Cookie ID to the same a user entity; if you have logged in, Cookie ID on this computer server will be the entity corresponding to the original user and the login user ID corresponding to the original user entities merged into one entity user.

[0063] 真实用户将Cookie删除后登录网站,如果真实用户以未注册用户活动,或者注册新的用户ID后在网站上活动,网站服务器将这个Cookie ID或新的用户ID对应到一个新实体用户;如果登录的帐号是原来登录过的帐号,实体用户用原有的用户ID登录,网站服务器会将这个新的Cookie ID对应到该用户ID对应的实体用户。 [0063] real users Cookie after deleting visit the website, if the real user is not registered user activity, or register a new user ID activity on the site, the web server will correspond to the Cookie ID or a new user ID to a new entity user ; If a login account is logged in the original account, the entity using the original user ID login, web server will this new entity Cookie ID corresponds to the user ID of the user.

[0064] 以上公开的仅为本发明的几个具体实施例,但是,本发明并非局限于此,任何本领域的技术人员能思之的变化都应落入本发明的保护范围。 Only a few [0064] The above disclosed specific embodiments of the present invention, however, the present invention is not limited thereto, anyone skilled in the art can think of variations shall fall within the scope of the present invention.

Claims (11)

1. 一种统计网站真实用户的方法,其特征在于,包括以下步骤: 网站服务器检测用户发送的用户识别信息和Cookie ID ;所述网站服务器将所述用户识别信息和Cookie ID与已存在于实体用户集中的用户识别信息和Cookie ID进行比较;所述网站服务器根据比较结果对所述用户相关信息进行管理; 所述根据比较结果对所述用户相关信息进行管理具体包括:如果所述用户识别信息和所述Cookie ID都属于所述实体用户集,则判断所述用户识别信息和所述Cookie ID是否属于同一个实体用户,如果不属于同一个实体用户,则合并为一个实体用户。 A method for real user statistics web site, characterized by comprising the steps of: a user identification information and a web server detects Cookie ID transmitted by the user; the web server and the user identification information and Cookie ID already exists in the entity centralized user identification information and user Cookie ID comparing; the server manages the user related information according to the comparison result; the user of the management related information according to the comparison result comprises: if the user identification information Cookie ID and the user entity belongs to the set, it is determined that the user identification information and the Cookie ID belong to the same user entity, if the entity does not belong to the same user, the user combined into one entity.
2.如权利要求1所述统计网站真实用户的方法,其特征在于,所述根据比较结果对所述用户相关信息进行管理具体还包括:如果所述用户识别信息属于实体用户集中的实体用户,而所述实体用户中不存在所述Cookie ID,则所述网站服务器将所述Cookie ID加入所述实体用户;如果所述Cookie ID属于所述实体用户集中的实体用户,而所述实体用户中不存在所述用户识别信息,则所述网站服务器将所述用户识别信息加入所述实体用户;如果所述用户识别信息和所述Cookie ID都不属于所述实体用户集中的实体用户,则所述网站服务器将所述用户识别信息和所述Cookie ID加入到所述实体用户集中的新实体用户。 2. The method of real user statistics site claim 1, wherein said comparison result according to the user information management specifically further comprising: if the user identification information belonging to the user entity of the user entity set, while the absence of the Cookie ID of the user entity, then the web server will be added to the Cookie ID of the user entity; Cookie ID if the user entity belonging to the set of user entity, the user entity and the the user identification information does not exist, the web server to the user entity identification information added to the user; if the user identification information and the user entity Cookie ID does not belong to the set of the user entity, then the said web server and the user identification information is added to the Cookie ID of the new entity of the user entity user set.
3.如权利要求1所述统计网站真实用户的方法,其特征在于,在网站服务器检测之前还包括:用户通过用户设备向所述网站服务器发送登录消息;所述网站服务器判断所述登录消息中是否包括Cookie ID,如果没有,则为所述用户设备创建一个Cookie ID,记录到实体用户集的实体用户中,并通知所述用户设备。 The message server determines the login; user sends a login message to the web server by a user equipment: 3. The method of real user statistics web site according to claim 1, characterized in that, before the web server further comprises a detector whether to include Cookie ID, if not, a user of the device to create a Cookie ID, recording the user entity to user entity set, and notifies the user equipment.
4.如权利要求3所述统计网站真实用户的方法,其特征在于,所述网站服务器为所述用户设备分配Cookie ID后还包括:所述用户设备删除所述Cookie ID。 4. The method of real user statistics site claim 3, wherein said web server for the user equipment after allocating Cookie ID further comprises: the user equipment deletes the Cookie ID.
5.如权利要求1至4中任一项所述统计网站真实用户的方法,其特征在于,所述用户识别信息包括用户ID。 5. The method of a real user statistics web site in any one of claims 1 to 4, wherein said user identification information includes a user ID.
6. 一种统计网站真实用户的系统,包括网站服务器和用户设备,其特征在于,所述网站服务器进一步包括检测单元、比较单元和管理单元;所述检测单元,用于检测用户通过用户设备发送的用户识别信息和Cookie ID ; 所述比较单元,与所述检测单元连接,用于将所述用户识别信息和Cookie ID与已存在于网站服务器的实体用户集中的用户识别信息和Cookie ID进行比较;所述管理单元,与所述比较单元连接,用于根据所述比较结果对所述用户相关信息进行管理;所述管理单元根据所述比较结果对所述用户相关信息进行管理具体包括: 如果所述用户识别信息和所述Cookie ID都属于所述实体用户集,则判断所述用户识别信息和所述Cookie ID是否属于同一个实体用户,如果不属于同一个实体用户,则合并为一个实体用户。 A real user statistics web site system, and a user equipment comprising a web server, wherein the web server further includes a detection unit, comparing unit and management unit; said detecting means, for detecting a user through a user equipment sends user identification information and Cookie ID; the comparison unit, connected to the detection unit, identification information for the user entity and a Cookie ID already exists in the user's web server and a set of user identification information is compared Cookie ID ; the management unit, connected to the comparison unit, for comparing the results to the user based on the management related information; comparison result of the management unit to the user based on the management related information comprises: if the user identification information and the entity Cookie ID belonging to the user are set, it is determined that the user identification information and the Cookie ID belong to the same user entity, if the user does not belong to the same entity, then combined into one entity user.
7.如权利要求6所述统计网站真实用户的系统,其特征在于,所述管理单元根据所述比较结果对所述用户相关信息进行管理具体还包括:如果所述用户识别信息属于实体用户集中的实体用户,而所述实体用户中不存在所述Cookie ID,则所述网站服务器将所述Cookie ID加入所述实体用户;如果所述Cookie ID属于所述实体用户集中的实体用户,而所述实体用户中不存在所述用户识别信息,则所述网站服务器将所述用户识别信息加入所述实体用户;如果所述用户识别信息和所述Cookie ID都不属于所述实体用户集中的实体用户,则所述网站服务器将所述用户识别信息和所述Cookie ID加入到所述实体用户集中的新实体用户。 7. The system of real user statistics web site to claim 6, wherein the management unit of the comparison result of the user-related information managed according to the specific further comprising: if the user identification information belonging to the user entity concentrated the entity of the user, and the user entity in the Cookie ID does not exist, the web server will be added to the Cookie ID of the user entity; Cookie ID if the user entity belonging to the set of user entities, and the the user identification information does not exist in said user entity, the user of the website server, the entity identification information added to the user; if the user identification information and the user entity Cookie ID does not belong to the set of entity user, the web server and the user identification information is added to the Cookie ID of the new entity of the user entity user set.
8.如权利要求6所述统计网站真实用户的系统,其特征在于,还包括存储单元,与所述比较单元连接,用于存储用户设备的实体用户集。 8. Statistics Website real user system as claimed in claim 6, characterized in that, further comprising a storage unit connected to the comparison unit, for a user set storage entity of the user equipment.
9.如权利要求8所述统计网站真实用户的系统,其特征在于,所述实体用户集包括用户识别信息和网站服务器为用户设备分配的Cookie ID。 9. The system of real user statistics web site as claimed in claim 8, wherein said entity comprises a set of user identification information and user Cookie ID server allocated to the user equipment.
10.如权利要求8所述统计网站真实用户的系统,其特征在于,还包括Cookie ID分配单元,用于为第一次登录的用户设备分配Cookie ID,并将所述Cookie ID存储于所述存储单元。 10. The real user statistics site system as claimed in claim 8, characterized in that, further comprising a Cookie ID assigning unit configured to assign a user equipment Cookie ID of the first log and a Cookie ID stored in the The storage unit.
11.如权利要求6至10中任一项所述统计网站真实用户的系统,其特征在于,所述用户识别信息包括用户ID。 11. The actual user site a statistical system of any of claims 6 to 10, wherein said user identification information includes a user ID.
CN 200710000085 2007-01-10 2007-01-10 Method and system for calculating number of website real user CN101222348B (en)

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