CN101198106A - Advertisement delivering method, system, client terminal, server and automatic copying platform - Google Patents
Advertisement delivering method, system, client terminal, server and automatic copying platform Download PDFInfo
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- CN101198106A CN101198106A CNA2007103056437A CN200710305643A CN101198106A CN 101198106 A CN101198106 A CN 101198106A CN A2007103056437 A CNA2007103056437 A CN A2007103056437A CN 200710305643 A CN200710305643 A CN 200710305643A CN 101198106 A CN101198106 A CN 101198106A
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Abstract
The invention discloses an advertisement delivering method, a system, a client, a server and an automatic entry platform. The advertisement update request is sent to an advertisement delivering server and the advertisement message returned by the advertisement delivering server is received; if the advertisement message is judged to be newer than the prior advertisement message, the prior advertisement message is replaced by the returned advertisement message; a display interface provided by a movable terminal operating system is transferred and the returned advertisement message is displayed. The method, the system, the client, the server and the automatic entry platform realize the automatic refreshment and exhibition of the advertisement under the circumference that a user does not need to click on his or her own initiative. Besides, the related advertisement information carried by the advertisement message can realize the diversified intelligent control of the advertisement delivery.
Description
Technical field
The present invention relates to communication technical field, particularly advertisement delivering method, system, client, server and automatic copying platform.
Background technology
At present, along with popularizing and the lifting of capacity of mobile terminal of wireless Internet, increasing mobile terminal client terminal software appears in face of the people, and these softwares are except the function of having strengthened portable terminal, also provide the delivery channel of advertisement information, as instant messaging class software etc.The advertisement delivering platform can pass through these mobile terminal client terminal softwares, delivers the advertisement information of types such as note, software systems message, the wap/web page to mobile phone users.The advertisement delivering platform is with form sending advertisement under mobile terminal client terminal of certain number, and mobile terminal client terminal receives and presents with the form of system message.
The concrete grammar that existing mobile terminal advertisement is delivered is as shown in Figure 1: the advertisement delivering platform sends advertisement information to the advertisement delivering client.The advertisement delivering client is soft behind advertisement information, points out the arrival that new information is arranged on fixing position, waits for that user's active is clicked, if initiatively click event triggering of no user all the time, the advertisement delivering client is left intact; If the user initiatively initiates to click, then jump to the correspondent advertisement page, showing advertisements message.
Fig. 2 is the mobile terminal advertisement presentation mode schematic diagram of prior art; As shown in Figure 2, the system message option among the figure is used to point out the user to receive advertisement information, when user's click or selective system messages option, will jump to the advertisement page shown in the right side.
As can be seen from the above description, existing advertisement delivering method must be after the user initiatively initiates the click behavior could showing advertisements, if the user does not click the action of advertisement information prompting, the user just can't see advertisement, the advertisement of delivery just can't be represented.And the advertisement of delivering by this method, more single in form, all be form showing advertisements content with an advertisement page, also more weak for the managerial ability of advertisement delivering, deliver platform and can only control the time and the operation of advertisement delivering or end advertisement delivering etc.
Summary of the invention
The embodiment of the invention provides a kind of advertisement delivering method, need not the user and initiatively initiates to click, and can upgrade automatically and showing advertisements.
The embodiment of the invention provides a kind of advertisement delivering system, need not the user and initiatively initiates to click, and can upgrade automatically and showing advertisements.
The embodiment of the invention provides a kind of advertisement delivering client, need not the user and initiatively initiates to click, and can upgrade automatically and showing advertisements.
The embodiment of the invention provides a kind of advertisement delivering server, need not the user and initiatively initiates to click, and can upgrade automatically and showing advertisements.
The embodiment of the invention provides a kind of automatic copying platform, need not the user and initiatively initiates to click, and can upgrade automatically and showing advertisements.
For achieving the above object, technical scheme of the present invention specifically is achieved in that
A kind of advertisement delivering method, this method comprises:
Send the advertisement update request to the advertisement delivering server, and receive the advertisement information that the advertisement delivering server returns;
If the advertisement information that returns is newer than existing advertisement information, then the advertisement information that returns is replaced existing advertisement information, call the display interface that mobile terminal operating system provides, the advertisement information that returns is shown.
A kind of advertisement delivering system, this system comprises:
The advertisement delivering client is used for sending the advertisement update request to the advertisement delivering server, and receives the advertisement information that the advertisement delivering server returns;
If the advertisement information that returns is newer than existing advertisement information, then the advertisement information that returns is replaced existing advertisement information, call the display interface that mobile terminal operating system provides, advertisement information is shown;
The advertisement delivering server is used to receive the advertisement update request that the advertisement delivering client sends, and returns advertisement information.
A kind of advertisement delivering client, this client comprises:
Advertisement update request sending module is used for sending the advertisement update request to the advertisement delivering server;
The advertisement information receiver module is used to receive the advertisement information that the advertisement delivering server sends;
The advertisement information comparison module, being used for the advertisement information that will receive and existing advertisement information compares, if ID number of the advertisement information that receives than existing advertisement information ID number is big, then the advertisement information that receives is replaced existing advertisement information, and the advertisement information that receives is sent to the ad content display module;
The ad content display module is used to call the display interface that mobile terminal operating system provides, and the advertisement information that receives is shown.
A kind of advertisement delivering server, this server comprises:
Advertisement update request receiver module is used to receive the advertisement update request;
The advertisement information sending module is used for according to described advertisement update request advertisement information being sent to the advertisement delivering client.
A kind of automatic copying platform, this platform comprises:
Advertisement information typing module is used to provide the advertisement information input interface, receives the advertisement information of typing;
The advertisement information memory module is used for the advertisement information that advertisement information typing module sends is preserved according to prefabricated rule;
The query requests receiver module is used to receive the advertisement information query requests, and searches advertisement information from the advertisement information memory module;
The Query Result sending module is used to return the advertisement information Query Result.
As seen from the above technical solutions, this passing through of the present invention sends the advertisement update request to the advertisement delivering server, and receives the advertisement information that the advertisement delivering server returns; If judge that the advertisement information that returns is newer than existing advertisement information, then the advertisement information that returns is replaced existing advertisement information, call the display interface that mobile terminal operating system provides, advertisement delivering method, system, client, server and automatic copying platform that the advertisement information that returns is shown, need not under the situation that the user initiatively initiates to click, realized the automatic renewal of advertisement and represented, utilize the ad related information of carrying in the advertisement information in addition, can realize diversified Based Intelligent Control advertisement delivering.
Description of drawings
Fig. 1 is existing advertisement delivering method flow chart;
Fig. 2 is the mobile terminal advertisement presentation mode schematic diagram of prior art;
Fig. 3 is the advertisement delivering method overview flow chart of the embodiment of the invention;
The flow chart of the advertisement information that Fig. 4 receives for the advertisement delivering client process of the embodiment of the invention;
Fig. 5 is the concrete advertisement display position schematic diagram of the embodiment of the invention;
Fig. 6 is the advertisement delivering system construction drawing of the embodiment of the invention.
Embodiment
For making purpose of the present invention, technical scheme and advantage clearer, below with reference to the accompanying drawing embodiment that develops simultaneously, the present invention is described in more detail.
The embodiment of the invention mainly is by sending the advertisement update request to the advertisement delivering server, the advertisement information that returns is replaced existing advertisement information, and show regular according to the advertisement of carrying in the advertisement information, call the display interface that mobile terminal operating system provides, the display position of advertisement information appointment in showing rule is shown.
Fig. 3 is the advertisement delivering method overview flow chart of the embodiment of the invention, and as shown in Figure 3, this flow process specifically comprises:
The flow chart of the advertisement information that Fig. 4 receives for the advertisement delivering client process of the embodiment of the invention.
The detailed process that the advertisement delivering client is shown the advertisement information that receives comprises the steps: as shown in Figure 4
Wherein in the step 301, send the concrete method of advertisement update request and can be, perhaps send satisfying under some specified conditions according to sending fixing blanking time, when starting shooting such as the user, when starting client software or the like.
In the step 401, the advertisement information that the advertisement delivering server returns can be issued by the technical staff, perhaps by inquiring about to automatic copying platform, obtains from the Query Result that returns.
In the step 402, each advertisement information all has independently ID, issues as a configuration file.The ID of advertisement information number is unique number that each bar advertisement all has, this number is used to distinguish different advertisements, also representing the new and old of this advertisement in addition, ID number big advertisement information can be considered to newer advertisement information, utilizes this id number can judge the new and old of advertisement information.Certainly, judging new and oldly can also have method for distinguishing, such as in advertisement information, carrying date created, judge according to the priority on date, or the like.
Specifically, the display position of advertisement information can be the optional position in client software operation interface or the function menu, such as the blank space of operation interface can the display ads picture, copy or advertisement connection etc., perhaps in the dynamic function menu, show the menu that has advertisement information, the expansion page at menu shows respective advertisement message, perhaps the client background patterns is shown as advertisement picture or the like.
Fig. 5 is the concrete advertisement display position schematic diagram of the embodiment of the invention, and the position that is labeled as advertisement area among the figure can be as the display position of copy, picture, link.
In addition, can also comprise a lot of information in the above-mentioned advertisement information, such as the redirect link address of the display position that whether shows this advertisement information, advertisement information, advertisement information classification, advertisement information content, advertisement information, return address, reply content etc. when client is replied, these information can freely define as required.The information that comprises in the advertisement information can be as the Control Parameter to advertisement.For example, be in the big configuration file in each advertisement information, can contain a plurality of ad contents, as a plurality of pictures, literal link etc., these ad contents can have the unique identification of oneself, as the unique ID number of advertisement information, manage by ID single ad content, can realize various management function; As open or close, to the statistics of advertising results, for example the amount of issuing of ad content, click volume etc. can be carried out respectively at each ad content.
According to these information, can carry out variation, intellectualized management and control to the delivery of advertisement, such as carrying out advertisement delivering at different account numbers of use such as the different regions of advertisement delivering, different operators; The control that the advertisement display position is opened or closed; Formulate different delivery rules, the frequency of Based Intelligent Control advertisement delivering, time, content etc.
To introduce the advertisement delivering system of the embodiment of the invention below in detail, Fig. 6 is the advertisement delivering system construction drawing of the embodiment of the invention, and as shown in Figure 6, this system comprises: advertisement delivering client 601 and advertisement delivering server 602.
Wherein advertisement delivering client 601 is used for sending the advertisement update request to advertisement delivering server 602, and receives the advertisement information that advertisement delivering server 602 returns.The advertisement delivering client can be integrated in the portable terminal, such as among mobile phone or the PDA or the like.
If the advertisement information that returns is newer than existing advertisement information, then the advertisement information that returns is replaced existing advertisement information, call the display interface that mobile terminal operating system provides, advertisement information is shown.Specifically, judging the new and old of advertisement information, is to utilize the unique ID number of carrying in the advertisement information to judge, if the ID of the advertisement information that returns number than existing advertisement information ID number is big, thinks that then the advertisement information that returns is newer than existing advertisement information.Certainly, judging new and oldly can also have method for distinguishing, such as in advertisement information, carrying date created, judge according to the priority on date, or the like.
Wherein this system can also comprise: automatic copying platform 603, be used to receive the query requests that described advertisement delivering server 602 sends, and return Query Result.
Wherein advertisement delivering client 601 comprises: advertisement update request sending module 604, advertisement information receiver module 605, advertisement information comparison module 606 and ad content display module 607.
Advertisement update request sending module 604 is used for sending the advertisement update request to advertisement delivering server 602.
Advertisement information receiver module 605 is used to receive the advertisement information that advertisement delivering server 602 sends.
Advertisement information comparison module 606 is used for the advertisement information that will receive and existing advertisement information compares, if ID number of the advertisement information that receives than existing advertisement information ID number is big, then the advertisement information that receives is replaced existing advertisement information, and the advertisement information that receives is sent to the ad content display module; If the described advertisement information that receives is older or identical than existing advertisement information, then abandon the advertisement information that this receives, continue to continue to use existing advertisement information.
Ad content display module 607 is used to call the display interface that mobile terminal operating system provides, and the advertisement information that receives is shown.Specifically, the advertisement information that receives can be shown or shown that at the operation interface of advertisement delivering client 601 concrete display position is any in the function menu of advertisement delivering client 601.
In addition, the advertisement delivering server 602 in the advertisement delivering system comprises: advertisement update request receiver module 608 and advertisement information sending module 609.
Advertisement update request receiver module 608 is used to receive the advertisement update request.
Advertisement information sending module 609 is used for according to described advertisement update request, and advertisement information is sent to advertisement delivering client 601.
If comprise automatic copying platform 603 in the said system, advertisement delivering server 602 can further include so: query requests sending module 610 and Query Result receiver module 611.
Query requests sending module 610 is used for the advertisement update request according to described advertisement update request receiver module 608 transmissions, sends the advertisement information query requests to automatic copying platform 603.
Query Result receiver module 611 is used to receive the advertisement information that automatic copying platform 603 returns; And to described advertisement information sending module 609 transmissions.
Accordingly, advertisement update request receiver module 608 sends the advertisement update request that receives to described query requests sending module 610.Advertisement information sending module 609 sends the advertisement information that described Query Result receiver module 611 sends to advertisement delivering client 601.
At last, above-mentioned automatic copying platform 603 comprises: advertisement information typing module 612, advertisement information memory module 613, query requests receiver module 614 and Query Result sending module 615.
Advertisement information typing module 612 is used to provide the advertisement information input interface, receives the advertisement information of typing.
Advertisement information memory module 613 is used for the advertisement information that advertisement information typing module 612 sends is preserved according to prefabricated rule.
Query requests receiver module 614 is used to receive the advertisement information query requests, and searches advertisement information from advertisement information memory module 613.
Query Result sending module 615 is used to return the advertisement information Query Result.
Wherein prefabricated rule can comprise the classification of advertisement information, the content of advertisement information, the send mode of advertisement information etc., can formulate as required.
By the above embodiments as seen, this passing through of the embodiment of the invention sends the advertisement update request to the advertisement delivering server, and receives the advertisement information that the advertisement delivering server returns; If judge that ID number of the advertisement information return than existing advertisement information ID number is big, then the advertisement information that returns is replaced existing advertisement information, call the display interface that mobile terminal operating system provides, advertisement delivering method, system, client, server and automatic copying platform that the advertisement information that returns is shown, need not under the situation that the user initiatively initiates to click, realized the automatic renewal of advertisement and represented, utilize the ad related information of carrying in the advertisement information in addition, can realize diversified Based Intelligent Control advertisement delivering.
Institute is understood that; the above is a better embodiment of the present invention only, and is not intended to limit the scope of the invention, and is within the spirit and principles in the present invention all; any modification of being made, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. an advertisement delivering method is characterized in that, this method comprises:
Send the advertisement update request to the advertisement delivering server, and receive the advertisement information that the advertisement delivering server returns;
If the advertisement information that returns is newer than existing advertisement information, then the advertisement information that returns is replaced existing advertisement information, call the display interface that mobile terminal operating system provides, the advertisement information that returns is shown.
2. advertisement delivering method as claimed in claim 1 is characterized in that, and is described if the advertisement information that returns is newer than existing advertisement information, then the advertisement information that returns replaced existing advertisement information, comprising:
If, then the advertisement information that returns is replaced existing advertisement information if ID number of the advertisement information that returns than existing advertisement information ID number is big.
3. advertisement delivering method as claimed in claim 1 is characterized in that, the advertisement information that described advertisement delivering server returns is by inquiring about to automatic copying platform, obtaining from the Query Result that returns.
4. advertisement delivering method as claimed in claim 1 or 2 is characterized in that, described advertisement information comprises:
Whether show display position, advertisement information classification, the advertisement information content of this ad content, advertisement information, redirect link address or its combination in any of advertisement information.
5. an advertisement delivering system is characterized in that, this system comprises:
The advertisement delivering client is used for sending the advertisement update request to the advertisement delivering server, and receives the advertisement information that the advertisement delivering server returns;
If the advertisement information that returns is newer than existing advertisement information, then the advertisement information that returns is replaced existing advertisement information, call the display interface that mobile terminal operating system provides, advertisement information is shown;
The advertisement delivering server is used to receive the advertisement update request that the advertisement delivering client sends, and returns advertisement information.
6. advertisement delivering as claimed in claim 5 system is characterized in that this system also comprises:
Automatic copying platform is used to receive the query requests that described advertisement delivering server sends, and returns Query Result;
Described advertisement delivering server further sends query requests to described automatic copying platform, obtains advertisement information from the Query Result that returns.
7. an advertisement delivering client is characterized in that, this client comprises:
Advertisement update request sending module is used for sending the advertisement update request to the advertisement delivering server;
The advertisement information receiver module is used to receive the advertisement information that the advertisement delivering server sends;
The advertisement information comparison module, being used for the advertisement information that will receive and existing advertisement information compares, if ID number of the advertisement information that receives than existing advertisement information ID number is big, then the advertisement information that receives is replaced existing advertisement information, and the advertisement information that receives is sent to the ad content display module;
The ad content display module is used to call the display interface that mobile terminal operating system provides, and the advertisement information that receives is shown.
8. an advertisement delivering server is characterized in that, this server comprises:
Advertisement update request receiver module is used to receive the advertisement update request;
The advertisement information sending module is used for according to described advertisement update request advertisement information being sent to the advertisement delivering client.
9. advertisement delivering server as claimed in claim 8 is characterized in that, this server further comprises:
The query requests sending module is used for the advertisement update request according to described advertisement update request receiver module transmission, sends the advertisement information query requests to automatic copying platform;
The Query Result receiver module is used to receive the advertisement information that automatic copying platform returns; And to described advertisement information sending module transmission;
Described advertisement update request receiver module sends the advertisement update request that receives to described query requests sending module;
Described advertisement information sending module, the advertisement information that described Query Result receiver module is sent sends to mobile terminal client terminal.
10. an automatic copying platform is characterized in that, this platform comprises:
Advertisement information typing module is used to provide the advertisement information input interface, receives the advertisement information of typing;
The advertisement information memory module is used for the advertisement information that advertisement information typing module sends is preserved according to prefabricated rule;
The query requests receiver module is used to receive the advertisement information query requests, and searches advertisement information from the advertisement information memory module;
The Query Result sending module is used to return the advertisement information Query Result.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007103056437A CN101198106A (en) | 2007-12-26 | 2007-12-26 | Advertisement delivering method, system, client terminal, server and automatic copying platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007103056437A CN101198106A (en) | 2007-12-26 | 2007-12-26 | Advertisement delivering method, system, client terminal, server and automatic copying platform |
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| CN101198106A true CN101198106A (en) | 2008-06-11 |
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| CNA2007103056437A Pending CN101198106A (en) | 2007-12-26 | 2007-12-26 | Advertisement delivering method, system, client terminal, server and automatic copying platform |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2010060332A1 (en) * | 2008-11-27 | 2010-06-03 | 华为技术有限公司 | Method, device and system for forwarding advertisements |
| CN103238164A (en) * | 2010-11-30 | 2013-08-07 | 布莱特罗尔有限公司 | Networked advertisement exchange |
-
2007
- 2007-12-26 CN CNA2007103056437A patent/CN101198106A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2010060332A1 (en) * | 2008-11-27 | 2010-06-03 | 华为技术有限公司 | Method, device and system for forwarding advertisements |
| CN101754097A (en) * | 2008-11-27 | 2010-06-23 | 华为技术有限公司 | Advertisement forwarding method, device and system |
| CN103238164A (en) * | 2010-11-30 | 2013-08-07 | 布莱特罗尔有限公司 | Networked advertisement exchange |
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Open date: 20080611 |