CN101141694B - Service push method and apparatus - Google Patents
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- CN101141694B CN101141694B CN2007101660899A CN200710166089A CN101141694B CN 101141694 B CN101141694 B CN 101141694B CN 2007101660899 A CN2007101660899 A CN 2007101660899A CN 200710166089 A CN200710166089 A CN 200710166089A CN 101141694 B CN101141694 B CN 101141694B
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Abstract
The present invention discloses a service push device. The device comprises a group sending module, a receiving module and a data sharing module, wherein, the group sending module is used to send a wireless access protocol WAP push message, the group sending module records the sending data to the data sharing module, and the push message comprises an identification of the user and a versatile resource identifier which carries a service parameter; the receiving module is used to receive the WAP request message which is sent by the user, the user is communicated with a correspondent service providing server according to the service parameter in the request, and an enlisted response identification is added in the correspondent sending data; the data sharing module is respectively communicated with the group sending module and the receiving module, and the data sharing module is used to storing the sending data, the enlisted response identification and a correspondent relation of the service parameter and the URL of the service providing server. In the example of the implementation of the present invention, the present invention provides a unified popularizing mode and a unified service callback entrance, and the callback statistical analysis of all the services can be unitedly finished.
Description
Technical field
The present invention relates to communication technical field, relate in particular to a kind of service push method and device.
Background technology
WAP (Wireless Application Protocol, WAP (wireless application protocol)) PUSH (propelling movement) technology is a kind of mechanism that is based upon on the client server, initiatively information is mail to the technology of client exactly by server.WAP PUSH can send to the link of a certain website or a certain business on the mobile phone of supporting WAP PUSH function by note, the user only need read this note like this, opens the link in the note, just direct access service.
WAP PUSH framework of the prior art mainly comprises n service providing server, WAPGW (WAP GateWay, WAP gateway) and subscriber equipment as shown in Figure 1.Service providing server is arranged in Internet (the Internet), and WAPGW is in the WAP field, and service providing server is different with the agreement that the user uses, and need set up a protocol conversion gateway in the centre is WAPGW.WAPGW communicates by letter with service providing server by PAP (PUSH Access Protocol pushes access protocal), finishes the data transfer task to user's pushed information by PUSH OTA (PUSH Over-The-Air pushes the space host-host protocol).
Wherein, PAP uses the descriptive language of XML (Extensible Markup Language, extend markup language) as message, finishes the transmission of data by simple request response mechanism.PAP can realize on various communications protocols, comprises HTTP (HyperText Transfer Protocol, HTML (Hypertext Markup Language)) and SMTP (Simple Mail Transfer Protocol, Simple Mail Transfer protocol) etc.
PUSH OTA can use connection-oriented session and two kinds of WSP (WirelessSession Protocol of no connection session, WSP) layer service, for the propelling movement of using connection session, the session context of an activation need be arranged in advance between WAPGW and user; For connectionless propelling movement, then finish communication by the port of reserving.
Defined SI (Service Indication, service indication) and two services of SL (ServiceLoad, service loads) in the push protocol of WAP, user and network operator's (being service providing server) are more to be selected to give.Service indication is that the network operator is pushed to the user with the indication of fresh information with relevant URI (UniformResource Identifier, universal resource identifier), selects immediately process information or with reprocessing by the user.Service loads, and to be the network operator be pushed to the user with the URI of a service, and the user automatically uses the PULL technology to start service according to this URI then.
By above-mentioned active Group transmit mode at the user, can be on a large scale, high efficiencyly conduct promotion to all kinds of business.And to the activity effect Analysis, so that the improvement of activity next time.Generally all be the statistics that in service providing server, realizes user's participation at present, compare by the traffic carrying capacity before and after movable the popularization then, draw the effect of popularization activity.
Yet, the data of promotion effect need service providing server to provide, this just requires will develop special statistical function in the service providing server, and the user of each professional data statistics participates in that data are wanted and the data when promoting are analyzed just meaningful jointly, this just requires to mass-send between platform and each service providing server all will have Data synchronization interface, perhaps mass-send platform and go to get statistics in each service server, perhaps each service providing server initiatively reports the mass-sending platform with statistics.And,, bring the complexity of system so Data synchronization interface may have nothing in common with each other because operation flow respectively has characteristics.
In addition, when same business is mass-sended popularization activity, other channels (as TV, newspaper, business hall etc.) are also arranged when promoting simultaneously, can't distinguish which traffic carrying capacity is that generation is promoted in mass-sending, has influence on the accuracy that promotion effect is analyzed.
Summary of the invention
It is a kind of based on WAP PUSH service push method and device that the embodiment of the invention provides, and so that realize all can be shared to all kinds of business, and can provide and promote data accurately and participate in data.
The embodiment of the invention provides a kind of service propelling device, and described device comprises:
Group sending module is used for sending WAP (wireless access protocol) WAP Push message to the user, and record sends data to the data sharing module, and described PUSH message comprises user ID and carries the universal resource identifier of service parameter;
Receiver module is used to receive the WAP request message that the user sends, and provides server to be connected with corresponding service described user according to the service parameter in the described request, and adds the participation response identification in the transmission data of correspondence;
The data sharing module is connected with described group sending module, described receiver module respectively, is used to store the corresponding relation that sends data, participates in the URL of response identification and service parameter and service providing server.
The embodiment of the invention also provides a kind of service push method, said method comprising the steps of:
Send WAP Push message to the user, and record transmission data, comprising user ID and the universal resource identifier that carries service parameter in the described PUSH message, the transmission data comprise user ID and the service parameter in the PUSH message;
Receive the WAP request message that the user sends, provide server to be connected with corresponding service described user, and in the transmission data of correspondence, add the participation response identification according to the service parameter in the described propelling movement request.
In the embodiments of the invention, pay a return visit inlet for all kinds of business provide a unified way of promotion and a unified business, and the return visit of all business participation data all can be unified record.
Description of drawings
Fig. 1 is a WAP PUSH frame construction drawing of the prior art;
Fig. 2 is a kind of service propelling structure drawing of device in the embodiment of the invention;
Fig. 3 is a kind of service push method flow chart in the embodiment of the invention;
Fig. 4 is a kind of promoting service visit instantiation flow chart in the embodiment of the invention;
Fig. 5 is the instantiation schematic diagram that the service propelling device is applied to wireless system in the embodiment of the invention;
Fig. 6 is another instantiation schematic diagram that the service propelling device is applied to wireless system in the embodiment of the invention.
Embodiment
Be elaborated below in conjunction with specific embodiment.
The embodiment of the invention provides a kind of service propelling device, as shown in Figure 2, comprise: group sending module 10, be used for creating and management WAP PUSH mass-sending task, send WAP Push message to the user, and record sends data to the data sharing module, described PUSH message comprises: carry URL (Uniform Resoure Locator, uniform resource locator), the user ID of service parameter, wherein, URL represents the address of service propelling device, and the user is connected to the service propelling device by this URL address; User ID is user ID, number or other mark that a certain service propelling arrives, service parameter also comprises the type of service that can select for the user, such as website or webpage etc., sends data and comprises user ID in the WAP Push message, service parameter etc.Receiver module 20 is used to receive the WAP request message that the user sends, and judges whether the user ID of carrying in the described WAP request message belongs to described group sending module and send the user ID of carrying in the WAP Push message; If, then determine that according to the service parameter in the described request corresponding service provides server, establish a connection with described service providing server, and in the transmission data of correspondence, add the participation response identification.Data sharing module 30 is connected with receiver module 20 with group sending module 10 respectively, is used to store the corresponding relation that sends data, participates in the URL of response identification and service parameter and service providing server.Statistical analysis module 40 is connected with data sharing module 30, be used for according to mass-sending push a certain service parameter to number of users and respond this professional number of users of participation that described mass-sending pushes, obtain the statistics of described promoting service.For example, determine participation rate according to popularization number of users and participating user number to a certain business.Above-mentioned 4 modules can be used separately, also can integrate.
Wherein, receiver module 20 specifically comprises: request receives submodule, is used to receive the WAP request message that the user sends, and comprises user ID and service parameter in the described request message; Filter submodule, the user ID that is used for storing in the user ID of described WAP request message and the described data sharing module compares, if the match user sign is arranged, then informing business request submodule is connected with service providing server, and adds the participation response identification corresponding to this user ID in the data sharing module; The service request submodule, provide server to be connected according to the service parameter in the described WAP request message with corresponding service, described service request submodule notifies described user capture corresponding service that server is provided by redirect request, or by and service providing server between agreement directly visit corresponding service server be provided.
The embodiment of the invention provides a kind of service push method, as shown in Figure 3, may further comprise the steps:
Step s101, the service propelling device sends WAP Push message to the user, and record transmission data, comprises user ID and the universal resource identifier that carries service parameter in this PUSH message, and the transmission data comprise user ID and the service parameter in the PUSH message.
Step s102, the service propelling device receives the WAP request message that the user sends, and provides server to be connected with corresponding service described user according to the service parameter in this propelling movement request, and adds the participation response identification in the transmission data of correspondence.
Step s103, service propelling device obtain the statistics of described promoting service according to user ID and participation response identification that a certain service parameter of the propelling movement of being write down arrives.
Fig. 4 is an instantiation of promoting service visit of the present invention, may further comprise the steps:
201, service propelling device mass-sending WAP PUSH message is to WAP gateway, and record sends data.Wherein, PUSH message comprises: user ID and carry the URL that wants the promotion business parameter information, and wherein, URL represents the address of service propelling device, makes the user be connected to the service propelling device by this URL address; User ID is user ID, number or other mark that a certain service propelling arrives, and service parameter comprises the type of service that can supply the user to select, such as: website or webpage etc., the transmission data comprise user ID and the service parameter in the PUSH message.
202, WAP gateway is issued the user with this WAP Push message.
203, the user sends the WAP request message to WAP gateway.
204, WAP gateway is given to the service propelling device according to the URL in the WAP request message with this request message.
205, after the service propelling device is received the WAP request message, according to the service parameter in the WAP request message, search in advance the corresponding relation of the URL of the service parameter of storage and service providing server, according to the URL of the service providing server that finds described WAP request message being routed to corresponding service provides server to handle, and adds in the transmission data of correspondence and participate in response identification.
Wherein, can directly provide server by standard interface or privately owned interface route to corresponding service according to the URL of the service providing server that finds by the service propelling device with this WAP request message, also can carry out route by the mode that is redirected, in the mode that is redirected, the service propelling device needs the URL of this service providing server is sent to the user by redirect request after finding the URL of service providing server, the user connects according to the URL and the corresponding service server of the service providing server in the redirect request again, and the WAP service request is sent to this service providing server.
According to the mass-sending number what and above user's answer situation the 201-205 step can repeatedly circulate.
Fig. 5 is the promoting service system construction drawing of the embodiment of the invention, comprising: at least one service providing server, and use and provide WAP business service to the user; WAP gateway, the WAP PUSH forwards that is used for receiving is given the user, and the WAP business request information that the user is sent is transmitted to the service propelling device; The service propelling device, be used to send WAP PUSH message, and record sends data, and when receiving the WAP request message of WAP gateway forwarding, in the transmission data of correspondence, add and participate in response identification, and according to the service parameter in this WAP request message, search the URL that server is provided with this service parameter corresponding service, according to the URL of described service providing server this WAP request is forwarded to corresponding service server is provided, make user and corresponding service provide server to connect.Wherein, WAP PUSH message is sent by the group sending module of service propelling device, comprise information such as the URL that carries service parameter, user ID in this WAP PUSH message, group sending module will send data and be recorded in the data sharing module, can the employing table, mode such as array carries out record, and is as shown in table 1:
Table 1
| User ID | Service parameter |
| 13412345678 | 1234 |
| 13512345678 | 5678 |
Wherein, user ID can be phone number or user ID etc., and service parameter is used for mark business-type.Also store the corresponding relation of the URL of service parameter and service providing server in the data sharing module, storage mode also can adopt forms such as table or array, and is as shown in table 2:
Table 2
| Service parameter | URL |
| 1234 | http://showweb.xxx |
| 5678 | http://shop.xxx |
When the user according to the URL address in the WAP PUSH message when the service propelling device sends the WAP service request, receiver module by the service propelling device receives this WAP service request, and according to the service parameter that carries in this WAP service request, the corresponding relation of the service parameter in the data query sharing module and the URL of service providing server, URL according to the service providing server that finds is forwarded to service providing server with this WAP service request, and in the transmission data of the correspondence of data sharing module stores, add and participate in response identification, as shown in table 3:
Table 3
| User ID | Service parameter | Participate in response identification |
| 13412345678 | 1234 | 1 |
| 13512345678 | 5678 |
Receiving user ID when receiver module is after service parameter that 13412345678 user sends is 1234 WAP service request, then add and participate in response identification 1 in the transmission data of correspondence, when needing statistical analysis user's return visit situation, then can increase a statistical analysis module in the service propelling device, statistical analysis module can and participate in response identification according to the transmission data in the data sharing module and carry out statistical analysis.
Fig. 6 is the promoting service system construction drawing of another embodiment of the present invention, comprising: at least one service providing server, and use and provide WAP business service to the user; WAP gateway, the WAPPUSH message and the redirect request that are used for receiving are transmitted to the user, and the WAP business request information that the user sends is transmitted to the service propelling device and will be redirected back Client-initiated WAP business request information are forwarded to service providing server; The service propelling device, be used to send WAP PUSH message, and record sends data, and when receiving the WAP request message of WAP gateway forwarding, in the transmission data of correspondence, add participating in response identification, and, search the URL that server is provided with this service parameter corresponding service according to the service parameter in this WAP request message, the URL that finds is sent to WAP gateway by redirect request, this redirect request is transmitted to the user by WAP gateway.In the present embodiment, receiver module is finding according to service parameter after corresponding service provides the URL of server, the WAP request message that not direct just user sends is transmitted to service providing server, but the URL that finds is sent to the user to reset request mode, the user initiates the WAP service request again according to the URL in the redirect request again, thereby realize the WAP Operational Visit, other process is then identical with last embodiment, no longer describes in detail here.
Be concrete an application of the embodiment of the invention below, the mobile newspaper business has newly been released in the somewhere, and operator will carry out the popularization of this business.Wherein, the corresponding group sending module of mass-sending platform, the corresponding receiver module of receiving platform, database corresponding data sharing module, the corresponding statistical analysis module of statistics application software.Implementation procedure is as follows:
401, a collection of user popularization on probation is selected in operator's decision earlier, uses the mass-sending platform that this part user is carried out WAP PUSH mass-sending.WAP PUSH message content as: "
Http:// xxxxxx? srvid=1234Mobile newspaper is just in free trial, and connection can be ordered ", wherein " xxxxxx " is the URL of receiving platform; " 1234 " are the service codes of the mobile newspaper order business that disposes on the receiving platform.Recording user phone number and traffic ID (1234) are to database (mass-sending platform and receiving platform are shared) when issuing.
402, user A receives WAP PUSH message, thinks the participation activity, just connects this URL, triggers a WAP request.
403, WAP request is up on the receiving platform, and receiving platform determines that according to the number of user A in the request and traffic ID the user is whether in promoting tabulation, so calling mobile phone newspaper platform is ordered interface in the database.
404, mobile newspaper platform order interface returns success.
405, receiving platform in database, and replys to user A the answer behavior of user A and outcome record.
406, show " your successful order business on the mobile phone WAP page of user A! ".
407, after popularization activity finished, the keeper of operator wanted to understand the effect of current popularization, used statistics application softward interview database, obtained current response rate and ordered success rate.
In the embodiments of the invention, for providing a unified way of promotion and a unified business, all kinds of business pay a return visit inlet, and the return visit of all business participates in data all can unify record, utilizes the popularization data and the return visit participation data that are write down just can carry out statistical analysis more accurately.
Through the above description of the embodiments, those skilled in the art can be well understood to the present invention and can realize by the mode that software adds essential general hardware platform, can certainly pass through hardware, but the former is better execution mode under a lot of situation.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words can embody with the form of software product, this computer software product is stored in the storage medium, comprise that some instructions are with so that a computer equipment (can be a personal computer, server, the perhaps network equipment etc.) carry out the method for each embodiment of the present invention.
More than disclosed only be several specific embodiment of the present invention, still, the present invention is not limited thereto, any those skilled in the art can think variation all should fall into protection scope of the present invention.
Claims (8)
1. a service propelling device is characterized in that, described device comprises:
Group sending module is used for sending WAP (wireless access protocol) WAP Push message to the user, and record sends data to the data sharing module, and described PUSH message comprises user ID and carries the universal resource identifier of service parameter;
Receiver module is used to receive the WAP request message that the user sends, and provides server to be connected with corresponding service described user according to the service parameter in the described request, and adds the participation response identification in the transmission data of correspondence;
The data sharing module is connected with described group sending module, described receiver module respectively, is used to store the corresponding relation that sends data, participates in the URL of response identification and service parameter and service providing server.
2. service propelling device according to claim 1 is characterized in that, also comprises:
Statistical analysis module is connected with the data sharing module, be used for according to mass-sending push a certain service parameter to number of users and respond this professional number of users of participation that described mass-sending pushes, obtain the statistics of described promoting service.
3. as service propelling device as described in the claim 2, it is characterized in that described receiver module specifically comprises:
Request receives submodule, is used to receive the WAP request message that the user sends, and comprises user ID and service parameter in the described request message;
Filter submodule, the user ID that is used for storing in the user ID of described WAP request message and the described data sharing module compares, if the match user sign is arranged, then informing business request submodule provides server to be connected with corresponding service, and adds the participation response identification corresponding to this user ID in the data sharing module;
The service request submodule, connecting corresponding service according to the service parameter in the described WAP request message provides server.
4. as service propelling device as described in the claim 3, it is characterized in that,
Described service request submodule notifies described user capture corresponding service that server is provided by redirect request, or by and service providing server between agreement directly visit corresponding service server be provided.
5. a service push method is characterized in that, said method comprising the steps of:
Send WAP Push message to the user, and record transmission data, comprising user ID and the universal resource identifier that carries service parameter in the described PUSH message, the transmission data comprise user ID and the service parameter in the PUSH message;
Receive the WAP request message that the user sends, provide server to be connected with corresponding service described user, and in the transmission data of correspondence, add the participation response identification according to the service parameter in the described request.
6. as service push method as described in the claim 5, it is characterized in that, also comprise:
According to mass-sending push a certain service parameter to number of users and respond this professional number of users of participation that described mass-sending pushes, obtain the statistics of described promoting service.
7. as service push method as described in the claim 5, it is characterized in that, also comprise: describedly provide server to be connected specifically with corresponding service the user to comprise:
After the service propelling device finds the URL of service providing server, the URL of this service providing server is sent to the user by redirect request;
The user connects according to the URL and the corresponding service server of the service providing server in the redirect request again, and the WAP service request is sent to this service providing server.
8. as service push method as described in the claim 5, it is characterized in that, also comprise: describedly provide server to be connected specifically with corresponding service the user to comprise:
By with described service providing server between agreement directly be connected with described service providing server.
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|---|---|---|---|
| CN2007101660899A CN101141694B (en) | 2007-11-02 | 2007-11-02 | Service push method and apparatus |
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| CN2007101660899A CN101141694B (en) | 2007-11-02 | 2007-11-02 | Service push method and apparatus |
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| CN101141694B true CN101141694B (en) | 2010-06-02 |
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| WO2010133035A1 (en) * | 2009-05-21 | 2010-11-25 | 华为终端有限公司 | Method, system and server for processing point to multipoint push message |
| CN101626382B (en) * | 2009-06-25 | 2012-05-30 | 深圳市五巨科技有限公司 | Resource server access system and resource server access method of mobile terminal |
| CN102239729B (en) * | 2009-11-26 | 2014-03-26 | 华为技术有限公司 | Method, device and system for mobile network access control |
| CN101980563B (en) * | 2010-10-26 | 2014-04-30 | 中兴通讯股份有限公司 | Method and device for monitoring configurable number of services |
| CN102075543A (en) * | 2011-01-28 | 2011-05-25 | 深圳市五巨科技有限公司 | Mobile terminal message push method and system |
| CN102694822A (en) * | 2011-03-21 | 2012-09-26 | 联想(北京)有限公司 | Application providing method, application downloading method, server equipment and terminal equipment |
| TWI441535B (en) * | 2011-06-21 | 2014-06-11 | Method for using geographic signal fingerprint cluster to implement end-to-end message push | |
| CN102594578B (en) * | 2012-03-19 | 2016-04-20 | 中国联合网络通信集团有限公司 | The processing method of information transmission service, device and system |
| WO2013170470A1 (en) * | 2012-05-17 | 2013-11-21 | 华为技术有限公司 | Data transmission method and device |
| CN103581249B (en) * | 2012-07-31 | 2018-07-06 | 腾讯科技（上海）有限公司 | A kind of information-pushing method, system and client |
| CN104052762B (en) * | 2013-03-11 | 2019-02-12 | 腾讯科技（深圳）有限公司 | The method, apparatus and system of data sharing |
| CN103428661A (en) * | 2013-07-24 | 2013-12-04 | 北京宽连十方数字技术有限公司 | Short message share service system and implementation method thereof |
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| CN101141694A (en) | 2008-03-12 |
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