CN101039337A - Method and mobile telephone for broadcasting advertisement by a mobile telephone - Google Patents
Method and mobile telephone for broadcasting advertisement by a mobile telephone Download PDFInfo
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- CN101039337A CN101039337A CNA2006100344921A CN200610034492A CN101039337A CN 101039337 A CN101039337 A CN 101039337A CN A2006100344921 A CNA2006100344921 A CN A2006100344921A CN 200610034492 A CN200610034492 A CN 200610034492A CN 101039337 A CN101039337 A CN 101039337A
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- 238000000034 method Methods 0.000 title claims abstract description 31
- 239000000284 extract Substances 0.000 claims description 17
- 238000004891 communication Methods 0.000 claims description 6
- 241001269238 Data Species 0.000 claims description 5
- 230000001419 dependent effect Effects 0.000 claims description 3
- 230000006870 function Effects 0.000 description 6
- 238000010586 diagram Methods 0.000 description 5
- 238000012217 deletion Methods 0.000 description 3
- 230000037430 deletion Effects 0.000 description 3
- 238000005516 engineering process Methods 0.000 description 2
- 238000010295 mobile communication Methods 0.000 description 2
- 230000008520 organization Effects 0.000 description 2
- 230000000694 effects Effects 0.000 description 1
- 238000000605 extraction Methods 0.000 description 1
- 230000008676 import Effects 0.000 description 1
- 230000003068 static effect Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/57—Arrangements for indicating or recording the number of the calling subscriber at the called subscriber's set
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
- H04M1/7243—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality with interactive means for internal management of messages
- H04M1/72436—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality with interactive means for internal management of messages for text messaging, e.g. short messaging services [SMS] or e-mails
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
- H04M3/4872—Non-interactive information services
- H04M3/4878—Advertisement messages
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2201/00—Electronic components, circuits, software, systems or apparatus used in telephone systems
- H04M2201/38—Displays
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2207/00—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place
- H04M2207/18—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place wireless networks
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- Signal Processing (AREA)
- Strategic Management (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- Finance (AREA)
- Development Economics (AREA)
- Accounting & Taxation (AREA)
- Game Theory and Decision Science (AREA)
- Economics (AREA)
- Physics & Mathematics (AREA)
- Entrepreneurship & Innovation (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Human Computer Interaction (AREA)
- Computer Networks & Wireless Communication (AREA)
- Telephonic Communication Services (AREA)
- Telephone Function (AREA)
Abstract
The present invention discloses a method of transmitting advertisements by the use of mobile telephones and mobile telephones for applying this method. The method includes: arranging an advertisement display module within the mobile telephone; storing the advertisement data to be played in the local memorizer of the mobile telephone; after receiving incoming calls or messages, the mobile telephone creating notice information according to the information about the incoming calls or messages; the advertisement display module capturing the notice information, extracting the required information, also extracting the advertisement information and displaying the advertisement upon flap-belling or messages displaying. Because the advertisement displays only at the conditions of incoming calls or new messages, so the daily life or work of a user is unlikely to be effected by the advertisement displaying. The advertisement data are stored only the latest one or updated automatically with minimum occupation on the memorizing resources of the mobile telephone, so the user does not need to delete the advertisement manually.
Description
Technical field
The present invention relates to the propagation of advertisement, being specifically related to the mobile phone is the advertizing of medium.
Background technology
At present, on the mobile phone platform, the original form of advertising business mainly is to be the Word message of carrier with short message (SMS).This advertisement in short message was both dull, and the effect of publicity is very limited.
Along with carrying out of mobile phone data service, be that the multimedia advertising business of means is arisen at the historic moment with multimedia message (MMS) and WAP Push technology such as (WAP PUSH).
More than various forms of ad datas all can cause the continuous minimizing of the memory available resources of mobile phone, need the mobile phone user to carry out manual removing, very loaded down with trivial details.
In addition, existing advertising, advertisement sends at any time, influences mobile phone user's operate as normal or life.
Summary of the invention
The technical problem to be solved in the present invention is that proposing new is the method that medium are carried out advertising business with the mobile phone, it shows with incoming call or short message, the memory resource of mobile phone is reduced gradually, do not need the mobile phone user to carry out manual removing yet.
The present invention also provides a kind of mobile phone of implementing said method.
Technical scheme by the mobile phone transmitting and advertising method of the present invention is:
Advertisement display module is set in mobile phone; The ad data of intending playing is left in the mobile phone local storage;
After mobile phone received incoming telephone signal, wireless application module wherein generated the incoming call event notification message according to caller ID information;
Advertisement display module is intercepted and captured the incoming call event notification message, therefrom extracts the information that needs, and extracts advertising message from local storage, generates the picture of caller identification and carries out ring according to user's setting, and play advertisement;
The user selects to answer, and connects phone, at end of conversation, when the user is hung up, closes advertisement and shows; Or the user selects refusal to answer or directly hang up, and closes advertisement and shows; Or the ring unanswered is overtime, closes advertisement and shows.
In such scheme, wireless application module can further be collected the corresponding informance of this number in telephone directory according to caller ID information, generates the incoming call event message then.
In such scheme, advertisement display module can be with the dynamic link library form, realizes start-up loading by the registry file of editor's mobile phone.
In such scheme, advertisement display module starts the readjustment notification function of post-registration about mobile telephone system talk line dependent event; In this readjustment notification function, handle incoming call incident and end of conversation incident respectively.
In such scheme, advertisement display module is when intercepting and capturing the incoming call incident, at first the communication api function by operating system obtain this caller ID with or the corresponding informance of this number in this machine telephone directory, read advertising message the advertisement data file under mobile phone local storage specified path afterwards, the corresponding informance of last display ads and call number or this number.
In such scheme, can be behind the mobile phone display ads, mobile phone sends information to advertisement information server, and the renewal advertising message that reception server returns is also upgraded ad data automatically.
The method that mobile phone upgrades ad data can be that the ad data that newly receives is replaced former ad data; Perhaps many ad datas of storage in mobile phone behind new ad data of every reception, are deleted the ad data of oldest stored.
Another kind of the present invention is by the mobile phone transmitting and advertising method, and technical scheme is:
Advertisement display module is set in mobile phone; The ad data of intending playing is left in the mobile phone local storage;
After mobile phone received note, wireless application module wherein generated SMS notification message according to the letter number information;
Advertisement display module is intercepted and captured SMS notification message, therefrom extracts the information that needs, and extracts advertising message from local storage, generates the note picture displayed and plays advertisement.
In such scheme, can be after advertisement show, mobile phone sends information to advertisement information server, and the renewal advertising message that reception server returns is also upgraded ad data automatically.
Of the present invention being used to implemented the mobile phone that advertisement shows, comprises wireless application module, it is characterized in that, also comprises advertisement display module; Wherein:
Wireless application module generates the incoming call event notification message according to caller ID or letter number information; Or further collect the corresponding informance of this number in telephone directory, generate incoming call event message or SMS notification message then;
Advertisement display module is used for intercepting and capturing incoming call event notification message or SMS notification message, extract the information that needs, and from local storage, extract advertising message, generate caller identification picture, carry out ring or inform and receive note according to user's setting, and play advertisement.
Implement the present invention,, can not influence user's operate as normal and life because the demonstration (broadcasts) of advertisement is to carry out when newly arriving note Inbound Calls being arranged or have.Only in mobile phone, preserve up-to-date ad data or upgrade ad data automatically,, need not the mobile phone user manual removing is carried out in each part advertisement the minimum that takies of mobile phone memory resource.
Description of drawings
Fig. 1 is a mobile phone caller identification ad system structured flowchart (server is outside mobile communications network);
Fig. 2 is a mobile phone caller identification ad system structured flowchart (server is in mobile communications network);
Fig. 3 is mobile phone main modular and mobile phone caller identification, advertisement procedure for displaying block diagram;
Fig. 4 is that mobile phone incoming call incident starts the advertisement display module workflow diagram;
Fig. 5 is the workflow diagram of the startup advertisement flow for displaying part among Fig. 4;
Fig. 6 is that mobile phone short-message starts the advertisement display module workflow diagram;
Fig. 7 is the workflow diagram of the startup advertisement flow for displaying part among Fig. 6.
Embodiment
The present invention relates generally to and how to carry out the demonstration of advertisement when mobile phone is sent a telegram here, and how these advertisements are upgraded.
Fig. 1 has described when the system organization structure of server farm by Internet wide area network and mobile phone client communication, and Fig. 2 has then described when the system organization structure of server farm by mobile operator internal lan and mobile phone client communication.
Present mobile phone comes electric process to be, after mobile phone received the call signal that the mobile network sends, shaking hands with the mobile network was connected, and sets up channel, sends Ring back ring-back tone, this power ringing.Or after receiving note, by showing the note relevant information of newly arriving after the relevant procedures.
The present invention will realize is when moving this power ringing or demonstration when receiving note, shows (or broadcast) static images advertisement or active multi-media advertisement.
Prior mobile phone handles electric process such as Fig. 3, and mainly contain following several steps and constitute,
The first step, wireless radio frequency modules receive the radio signal that wireless network base station sends;
In second step, the wireless network storehouse is resolved these signals, confirms as the incoming call incident, extracts incoming call;
In the 3rd step, wireless application module is further collected various relevant informations, as this number title in telephone directory or the like, and generates the incoming call event notification message;
In the 4th step, upper-layer user's interface module of mobile phone operating system receives this incoming call incident, extracts the information of various needs, generates the picture of caller identification, and carries out ring according to user's setting.
The present invention is by advertisements for mobile phones display module software, is the mode of changing the mobile phone caller identification by the incoming call event notification message that cuts the step of winning the third place.Promptly replace the 4th step of the prior art with following content: advertisement display module is used for intercepting and capturing the incoming call event notification message, extract the information of various needs, and the extraction advertising message, generate caller identification picture, carry out ring according to user's setting, and play advertisement.
Concerning receiving note, be that advertisement display module is intercepted and captured SMS notification message, extract the information of various needs, and extract advertising message, generate the note picture displayed and play advertisement.
In the solution of the present invention, the advertising message data as picture, literal, sound etc., can be stored in the local storage of mobile phone.
According to present China Mobile GSM/GPRS network situation, with DOPOD828 intelligent mobile phone terminal, be example, the method that realizes advertisement display module among the present invention is described.
As Fig. 4, advertisement display module starts the readjustment notification function of post-registration about mobile telephone system talk line dependent event.In affiliated readjustment notification function, handle incoming call incident and end of conversation incident respectively.At first the communication api function (TAPI) by operating system obtains this caller ID and user of incoming call setting and incoming information when intercepting and capturing the incoming call incident, starts the advertisement DP display processor afterwards.
As Fig. 5, the advertisement flow for displaying starts, and reads ad content and show (or broadcast) from the advertisement data file of mobile phone storage, and incoming information (caller ID and caller name etc.) also together shows.Wait for user's input, the user selects to answer, and advertisement continues to show when connecting phone.Finish the back input at user's communication and hang up, or the user selects refusal to answer or directly hang up, or during ring unanswered's time exceeded message, close advertisement and show.That finishes this comes the electric sign procedure for displaying.
The present invention carries out method for updating to advertisement, and behind the mobile phone display ads, mobile phone sends information to advertisement information server, and server returns a new ad data after receiving information.Automatically upgrade ad data after the renewal advertising message that the mobile phone reception server returns.The method of upgrading ad data can be that the ad data that newly receives is replaced former ad data.Also can in mobile phone, store many ad datas, behind new ad data of every reception, the ad data of deletion oldest stored.
The present invention starts method such as Fig. 6 and Fig. 7 of advertisement by note.After advertisement display module starts, register the notification message of the short message event of newly arriving, wait for the notification message of the short message event of newly arriving.When new note, obtain message sources number or the information of this number in telephone directory, start the advertisement flow for displaying, from local storage, read ad data, display ads and note be (as note sender name) for information about, and waits for user's input.The user imports demonstration, shows short message content.Close demonstration in user input, or the user selects direct deletion, or the user to ignore this note overtime, close advertisement and show.Finish the advertisement procedure for displaying of this short message of newly arriving.
After display ads finished, mobile phone sent information to advertisement information server, and server returns a new ad data after receiving information.Automatically upgrade ad data after the renewal advertising message that the mobile phone reception server returns.The method of upgrading ad data can be that the ad data that newly receives is replaced former ad data.Also can in mobile phone, store many ad datas, behind new ad data of every reception, the ad data of deletion oldest stored.
Claims (10)
1, a kind of by the mobile phone transmitting and advertising method, may further comprise the steps:
1.1 advertisement display module is set in mobile phone; The ad data of intending playing is left in the mobile phone local storage;
1.2 after mobile phone received incoming telephone signal, wireless application module wherein generated the incoming call event notification message according to caller ID information;
1.3 advertisement display module is intercepted and captured the incoming call event notification message, therefrom extracts the information that needs, and extracts advertising message from local storage, generates the picture of caller identification and carries out ring according to user's setting, and play advertisement;
1.4 the user selects to answer, and connects phone, at end of conversation, when the user is hung up, closes advertisement and shows; Or the user selects refusal to answer or directly hang up, and closes advertisement and shows; Or the ring unanswered is overtime, closes advertisement and shows.
2, claim 1 is described is characterized in that by the mobile phone transmitting and advertising method wireless application module is further collected the corresponding informance of this number in telephone directory according to caller ID information, generates the incoming call event message then.
3, claim 1 is described by the mobile phone transmitting and advertising method, it is characterized in that advertisement display module is with the dynamic link library form, realizes start-up loading by the registry file of editor's mobile phone.
4, claim 1 is described is characterized in that by the mobile phone transmitting and advertising method advertisement display module starts the readjustment notification function of post-registration about mobile telephone system talk line dependent event; In this readjustment notification function, handle incoming call incident and end of conversation incident respectively.
5, claim 1 is described by the mobile phone transmitting and advertising method, it is characterized in that, advertisement display module is when intercepting and capturing the incoming call incident, at first the communication api function by operating system obtain this caller ID with or the corresponding informance of this number in this machine telephone directory, read advertising message the advertisement data file under mobile phone local storage specified path afterwards, the corresponding informance of last display ads and call number or this number.
6, claim 1 is described by the mobile phone transmitting and advertising method, it is characterized in that, behind the mobile phone display ads, mobile phone sends information to advertisement information server, and the renewal advertising message that reception server returns is also upgraded ad data automatically.
7, claim 6 is described is characterized in that by the mobile phone transmitting and advertising method, and mobile phone upgrades the method for ad data and replaces former ad data for the ad data that will newly receive; Perhaps many ad datas of storage in mobile phone behind new ad data of every reception, are deleted the ad data of oldest stored.
8, a kind of by the mobile phone transmitting and advertising method, may further comprise the steps:
8.1 advertisement display module is set in mobile phone; The ad data of intending playing is left in the mobile phone local storage;
8.2 after mobile phone received note, wireless application module wherein generated SMS notification message according to the letter number information;
8.3 advertisement display module is intercepted and captured SMS notification message, therefrom extracts the information that needs, and extracts advertising message from local storage, generates the note picture displayed and plays advertisement.
9, claim 8 is described is characterized in that by the mobile phone transmitting and advertising method after advertisement showed, mobile phone sent information to advertisement information server, and the renewal advertising message that reception server returns is also upgraded ad data automatically.
10, a kind of mobile phone comprises wireless application module, it is characterized in that, also comprises advertisement display module; Wherein:
Wireless application module generates the incoming call event notification message according to caller ID or letter number information; Or further collect the corresponding informance of this number in telephone directory, generate incoming call event message or SMS notification message then;
Advertisement display module is used for intercepting and capturing incoming call event notification message or SMS notification message, extract the information that needs, and from local storage, extract advertising message, generate caller identification picture, carry out ring or inform and receive note according to user's setting, and play advertisement.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100344921A CN101039337A (en) | 2006-03-15 | 2006-03-15 | Method and mobile telephone for broadcasting advertisement by a mobile telephone |
| PCT/CN2007/000724 WO2007104237A1 (en) | 2006-03-15 | 2007-03-07 | A method for spreading advertisement via a mobile phone and a mobile phone thereof |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100344921A CN101039337A (en) | 2006-03-15 | 2006-03-15 | Method and mobile telephone for broadcasting advertisement by a mobile telephone |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101039337A true CN101039337A (en) | 2007-09-19 |
Family
ID=38509042
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2006100344921A Pending CN101039337A (en) | 2006-03-15 | 2006-03-15 | Method and mobile telephone for broadcasting advertisement by a mobile telephone |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN101039337A (en) |
| WO (1) | WO2007104237A1 (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2011116587A1 (en) * | 2010-03-23 | 2011-09-29 | 中兴通讯股份有限公司 | Method for announcement information issuing and mobile terminal |
| CN101594580B (en) * | 2008-05-27 | 2011-12-07 | 谦泰通讯（深圳）有限公司 | Method for processing information through telephone network |
| CN102656602A (en) * | 2010-07-28 | 2012-09-05 | 徐章源 | Method and system for displaying an advertisement in an idle space upon the notification of the arrival of a received message |
| CN103067564A (en) * | 2011-10-24 | 2013-04-24 | 富泰华工业（深圳）有限公司 | Communication terminal and control method thereof |
Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US10096041B2 (en) * | 2012-07-31 | 2018-10-09 | The Spoken Thought, Inc. | Method of advertising to a targeted buyer |
Family Cites Families (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1390071A (en) * | 2001-06-01 | 2003-01-08 | 英业达集团(上海)电子技术有限公司 | Incoming call display method |
| WO2003024136A1 (en) * | 2001-09-12 | 2003-03-20 | Aircross Co., Ltd. | Push advertisement in mobile communications network and mobile terminal suitable for the same |
| US7363311B2 (en) * | 2001-11-16 | 2008-04-22 | Nippon Telegraph And Telephone Corporation | Method of, apparatus for, and computer program for mapping contents having meta-information |
| CN1684484A (en) * | 2004-04-12 | 2005-10-19 | 英华达(上海)电子有限公司 | Method for displaying imcoming call |
-
2006
- 2006-03-15 CN CNA2006100344921A patent/CN101039337A/en active Pending
-
2007
- 2007-03-07 WO PCT/CN2007/000724 patent/WO2007104237A1/en active Application Filing
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101594580B (en) * | 2008-05-27 | 2011-12-07 | 谦泰通讯（深圳）有限公司 | Method for processing information through telephone network |
| WO2011116587A1 (en) * | 2010-03-23 | 2011-09-29 | 中兴通讯股份有限公司 | Method for announcement information issuing and mobile terminal |
| CN102656602A (en) * | 2010-07-28 | 2012-09-05 | 徐章源 | Method and system for displaying an advertisement in an idle space upon the notification of the arrival of a received message |
| CN103067564A (en) * | 2011-10-24 | 2013-04-24 | 富泰华工业（深圳）有限公司 | Communication terminal and control method thereof |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2007104237A1 (en) | 2007-09-20 |
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