CN100566296C - In procedure of buffering network living broadcast, play method, system and the client of advertisement - Google Patents
In procedure of buffering network living broadcast, play method, system and the client of advertisement Download PDFInfo
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- CN100566296C CN100566296C CNB2006100901018A CN200610090101A CN100566296C CN 100566296 C CN100566296 C CN 100566296C CN B2006100901018 A CNB2006100901018 A CN B2006100901018A CN 200610090101 A CN200610090101 A CN 200610090101A CN 100566296 C CN100566296 C CN 100566296C
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Abstract
The invention discloses a kind of method, system and client of in procedure of buffering network living broadcast, playing advertisement, described method comprises step: after the network direct broadcasting client is received user's play instruction, from network, obtain the current stream medium data of watching the channel correspondence of user, search current ad content file and the triggering broadcast of watching channel of local respective user of preserving simultaneously; When the stream medium data that gets access to when the network direct broadcasting client arrives predetermined number, control described ad content file and stop to play, begin to play the described stream medium data that gets access to simultaneously.Described system comprises Advertisement Server and network direct broadcasting client.The present invention has realized playing advertisement in the data buffering process before playing programs, thereby both avoided in the buffering course because of no broadcasting pictures bring dull uninteresting, improved user's viewing experience greatly, for video content provider, network direct broadcasting operator provide ad revenue, create commercial value.
Description
Technical field
The present invention relates to computer networking technology, relate in particular to a kind of method, system and client of in procedure of buffering network living broadcast, playing advertisement.
Background technology
The network direct broadcasting technology is a kind of based on internet communication, and the technology of the real-time broadcast of flow-medium performance (as TV, broadcasting, film etc.) is provided for the user.Along with the continuous maturation of network transmission technology and stream media technology, more and more universal by the live streaming media service that high speed internet provides, numerous network direct broadcasting systems emerge in large numbers one after another, as PPLive, MySee, PPStream etc.Streaming medium content provider, network direct broadcasting operator and network direct broadcasting client three have formed the main body of network direct broadcasting system.
The network direct broadcasting client need be obtained stream medium data from the Internet before broadcast program, after the stream medium data that receives reaches setting quantity, just trigger and play, and the program picture is shown to the user.The network direct broadcasting client from begin to obtain stream medium data to trigger play be called as buffer time during this period of time, any netcast client was needing certain buffer time before user's playing program picture, just required time length difference.The purpose of buffering is the media stream data that can keep certain reproduction time in order to accumulate, to guarantee can not influence the continuity of playing programs when fluctuation takes place network speed.The heterogeneous networks live broadcast system has different modes to the processing of buffer time in the prior art, is illustrated respectively below:
What present most network direct broadcasting system adopted is the processing mode of not conduct of buffer time, it shows as: the network direct broadcasting client is in buffering course, its live viewing area is a blank screen, the below, viewing area is the information indicating that is cushioning, as connecting buffering percentage, transmit, be about to informations such as broadcasts, wait the buffering end after, the broadcasting pictures of program can appear on the blank screen.The shortcoming of this processing mode is: in buffering course, the user is anxious for and sees broadcasting pictures, therefore user's visual focus can rest on live viewing area and buffering information indicating zone, blank screen makes the user produce dysphoric mood easily for a long time, and wastes the quality time that this section can make user's visual focus assemble.
What also have the employing of subnetwork live broadcast system at present is buffer time to play the processing mode that presets material, the user has installed the described material (as picture, animation or the like) that presets when the network direct broadcasting client is installed, the network direct broadcasting client is in buffering course, and its live viewing area content displayed is the described material that presets.The attentiveness that this processing mode can dispersion user be waited for has reduced the dysphoric mood of user.But because the material that buffer time plays is to install when the network direct broadcasting client is installed, the material of being play when therefore the network direct broadcasting client cushions at every turn all is same, thereby make the user produce bored mood easily, and the quality time that this section can make user's visual focus assemble does not produce any commercial value.
Summary of the invention
The invention provides a kind of method, system and client of in procedure of buffering network living broadcast, playing advertisement, make the buffer time of network direct broadcasting client be fully used, and then created commercial value.
Technical solution of the present invention comprises:
A kind of method of playing advertisement in procedure of buffering network living broadcast comprises step:
After the network direct broadcasting client is received user's play instruction, from network, obtain the current stream medium data of watching the channel correspondence of user, search current ad content file and the triggering broadcast of watching channel of local respective user of preserving simultaneously;
When the stream medium data that gets access to when the network direct broadcasting client arrives predetermined number, control described ad content file and stop to play, begin to play the described stream medium data that gets access to simultaneously.
Preferably, when there was not the current ad content file of watching channel of respective user in this locality, the network direct broadcasting client triggers play the local default ad content file of preserving.
Preferably, when the playing duration that arrives predetermined number and described ad content file when the described stream medium data that gets access to reaches minimum playing duration and requires, stop to play described ad content file.
Preferably, described network direct broadcasting client is searched the local current whole ad content files of preserving of watching channel of respective user, triggers and plays the wherein ad content file of up-to-date issue.
Preferably, described network direct broadcasting client sends the advertisement synchronization request to server in play stream media data, carry current all-channel advertisement and the single channel ad distribution time of watching the channel correspondence of user in the request;
What preserved whois lookup this locality watches corresponding all-channel advertisement of channel and single channel ad distribution time with the user is current, if the adline of the corresponding issuing time that wherein exists issuing time to be later than to carry in the synchronization request, then return the advertisement update instruction to the network direct broadcasting client, if wherein lack all-channel advertisement and/or single channel ad distribution time, then return the advertisement cancel an order to the network direct broadcasting client;
After the network direct broadcasting client is received the advertisement update instruction, from server, obtain the correspondent advertisement content file, upgrade the local corresponding ad content file of preserving with this, after the network direct broadcasting client is received the advertisement cancel an order, the local corresponding advertisement content file of preserving of deletion.
Preferably, if comprise all-channel ad content file in the ad content file that the network direct broadcasting client gets access to, then upgrade the local all-channel ad content file of preserving with this, if comprise single channel ad content file in the ad content file that gets access to, then upgrade the current single channel ad content file of watching the channel correspondence of user with this;
If specify the adline that to cancel to comprise the all-channel advertisement in the advertisement cancel an order that the network direct broadcasting client is received, then delete the local all-channel ad content file of preserving, if specify the adline that to cancel to comprise the single channel advertisement in the advertisement cancel an order, then with the current single channel advertisement packets deletion of watching the channel correspondence of user.
Preferably, the type of described ad content file is web page files or files in stream media.
A kind of network direct broadcasting client comprises:
User interface elements is used to catch the operational order that the user sends;
The Media Stream acquiring unit after user interface elements captures the play instruction that the user sends, obtains the current appointment of user and watches the stream medium data of channel correspondence from network;
Broadcast unit when the stream medium data arrival predetermined number that the Media Stream acquiring unit gets access to, begins to play the described stream medium data that gets access to;
Also comprise:
Memory cell is used to store each channel corresponding advertising content file;
Indexing units, when the Media Stream acquiring unit began to obtain stream medium data, the channel of watching according to the current appointment of user indexed the corresponding advertising content file from memory cell;
The advertisement playing control unit, call corresponding playing program and play the ad content file that indexing units indexes, and when the stream medium data that the Media Stream acquiring unit gets access to arrives predetermined number, control described playing program and stop to play the ad content file that indexes.
Preferably, also comprise:
The advertisement acquiring unit, in the broadcast unit play stream media data, search server end storage with the current corresponding whole ad content files of channel of watching of user, make the current ad content file of watching channel of the respective user of storing in the memory cell and the ad content file of server end corresponding stored keep synchronous.
A kind of system that plays advertisement in procedure of buffering network living broadcast comprises network direct broadcasting client and Advertisement Server, wherein:
The network direct broadcasting client, be used for after receiving play instruction, from network, obtain the current stream medium data of watching the channel correspondence of user, in obtaining the process of stream medium data, trigger to play local preserve to ad content file that should channel, in the process of playing the described stream medium data that gets access to, send the advertisement synchronization request to Advertisement Server, make the current ad content file of channel and the ad content file of server end corresponding stored watched of respective user of local storage keep synchronously;
Advertisement Server, be used to store the current corresponding advertising content file of each network direct broadcasting channel, and when receiving the advertisement synchronization request of network direct broadcasting client, obtain local preserve watch the corresponding whole ad content files of channel and offer the network direct broadcasting client with the user is current.
Preferably, described network direct broadcasting client specifically comprises:
User interface elements is used to catch the operational order that the user sends;
The Media Stream acquiring unit after user interface elements captures the play instruction that the user sends, obtains the current appointment of user and watches the stream medium data of channel correspondence from network;
Broadcast unit when the stream medium data arrival predetermined number that the Media Stream acquiring unit gets access to, begins to play the described stream medium data that gets access to;
First memory cell is used to store each channel corresponding advertising content file;
First indexing units, when the Media Stream acquiring unit began to obtain stream medium data, the channel of watching according to the current appointment of user indexed the corresponding advertising content file from first memory cell;
The advertisement playing control unit, call corresponding playing program and play the ad content file that first indexing units indexes, and when the stream medium data that the Media Stream acquiring unit gets access to arrives predetermined number, control described playing program and stop to play the ad content file that indexes;
The advertisement acquiring unit, in the broadcast unit play stream media data, search server end storage with the current corresponding whole ad content files of channel of watching of user, make the current ad content file of watching channel of the respective user of storing in the memory cell of winning and the ad content file of server end corresponding stored keep synchronous.
Preferably, described advertising service implement body comprises:
Second memory cell is used to store the current corresponding advertising content file of each channel;
Second indexing units is used for the advertisement update request sent according to the network direct broadcasting client, obtains from second memory cell with the current corresponding whole ad content file cocurrents of channel of watching of user and gives the advertisement acquiring unit.
Beneficial effect of the present invention is as follows:
In the technical solution of the present invention in the buffering course of the stream medium data of network direct broadcasting client before broadcast program, search current ad content file and this ad content file of triggering broadcast of watching channel of respective user of local storage, realized playing advertisement in the data buffering process before playing programs, thereby both avoided in the buffering course because of no broadcasting pictures bring dull uninteresting, improved user's viewing experience greatly, for video content provider, network direct broadcasting operator provide ad revenue, create commercial value.
Further, the network direct broadcasting client is in the process of playing the described stream medium data that gets access to, by sending the advertisement synchronization request to server end, make the current ad content file of watching channel of the respective user of local storage and the ad content file of server end corresponding stored keep synchronous, in synchronizing process, finished the issue of advertisement flexibly and cancel.
Further, the ad content file has two types of all-channel ad content file and single channel ad content files in the technical solution of the present invention, thereby make operator when carrying out advertisement putting, can be at all network direct broadcasting channel advertisement deliveries, also can be at certain particular network direct broadcast band advertisement delivery.
Description of drawings
Fig. 1 plays the flow chart of the method for advertisement in procedure of buffering network living broadcast for the present invention;
Fig. 2 plays the main composition structured flowchart of the system of advertisement in procedure of buffering network living broadcast for the present invention.
Embodiment
The invention provides a kind of method, system and client of in procedure of buffering network living broadcast, playing advertisement, realized playing advertisement in the data buffering process before the network direct broadcasting client slide program is play, thereby both avoided in the buffering course because of no broadcasting pictures bring dull uninteresting, can create commercial value for video content provider, network direct broadcasting operator provide ad revenue again.
Be explained in detail to the main realization principle of technical solution of the present invention, embodiment and to the beneficial effect that should be able to reach below in conjunction with each accompanying drawing.
See also Fig. 1, this figure is the present invention plays the method for advertisement in procedure of buffering network living broadcast a flow chart, and its main implementation procedure is:
After step S10, network direct broadcasting client are received user's play instruction, begin from network, to obtain the stream medium data of the channel correspondence that the current selection of user watches, and the stream medium data that gets access to carried out buffer memory, search the local current advertisement packets of watching channel of respective user that whether exists simultaneously, if exist, execution in step S12, otherwise, execution in step S11.
The advertisement packets of network direct broadcasting channel correspondence is divided into two types, one type is all to distinguish corresponding all-channel advertisement packets with the all-network direct broadcast band, another kind of type be only with the corresponding single channel advertisement packets of a certain specific channel, thereby make operator when carrying out advertisement putting, can be at all network direct broadcasting channel advertisement deliveries, also can be at certain particular network direct broadcast band advertisement delivery.
Comprise ad content file and attribute information file in the described advertisement packets, wherein said ad content file can also can be files in stream media for web page files (as the html file); Described attribute information file (as ini file) is the attribute information record carrier of advertisement packets, has write down attribute informations such as the issuing time of this advertisement packets, affiliated type, minimum playing duration.
Illustrate the content of attribute information file below:
[SETTING]
updateTime＝1147420410
bAll＝1
showtime＝10
Wherein updateTime represents the issuing time of this advertisement packets; BAll represents whether type is the all-channel advertisement packets, and value is that 1 expression is the all-channel advertisement packets, and value is that 0 expression is the single channel advertisement packets; Showtime represents the minimum duration that advertisement is play, and unit is second.
As follows at each network direct broadcasting channel of client-side with the storage mode of its corresponding advertisement packets:
When the network direct broadcasting client is installed, corresponding each network direct broadcasting channel creation be the catalogue of title with each network direct broadcasting channel ID, each single channel advertisement packets is stored under the catalogue of each self-corresponding network direct broadcasting channel, and the all-channel advertisement packets is repeated to be stored under the catalogue of each network direct broadcasting channel or is stored in separately under the catalogue with each direct broadcast band catalogue peer.
Step S11, network direct broadcasting client are searched local default advertisement packets of preserving, whether the type of judging the ad content file in this default advertisement packets is the type of self supporting broadcast, if, the ad content file in this default advertisement packets of network direct broadcasting client terminal playing then, otherwise, call local corresponding playing program and play ad content file in this default advertisement packets.
Described default advertisement packets is mounted when the network direct broadcasting client is installed.
Preferably, when the local corresponding playing program of network direct broadcasting client call is play ad content file in the described default advertisement packets, the live window of network direct broadcasting client is hidden, the broadcast window that on this live position of window, shows described playing program, the live window of the size of this broadcast window and network direct broadcasting client big or small identical.
Step S12, network direct broadcasting client are searched corresponding advertisement packets according to the current channel of watching of user, if all-channel advertisement packets and single channel advertisement packets both exist in the corresponding advertisement packets that finds, then the network direct broadcasting client reads the attribute information file in these two advertisement packets respectively, obtain the issuing time of these two advertisement packets, the advertisement packets of wherein up-to-date issue is defined as advertisement packets to be played; If the corresponding advertisement packets that finds is for having only existence of all-channel advertisement packets or single channel advertisement packets, then the network direct broadcasting client directly is defined as advertisement packets to be played with this advertisement packets.
Whether the type of the ad content file in the advertisement packets of determining among step S13, the network direct broadcasting client determining step S12 to be played is the type of self supporting broadcast, if, the ad content file in this advertisement packets to be played of network direct broadcasting client terminal playing then, otherwise, call local corresponding playing program and play ad content file in this advertisement packets to be played.
Preferably, when the local corresponding playing program of network direct broadcasting client call is play described ad content file, the live window of network direct broadcasting client is hidden, the broadcast window that on this live position of window, shows described playing program, the live window of the size of this broadcast window and network direct broadcasting client big or small identical.
Step S14, when the stream medium data that gets access to from network when the network direct broadcasting client arrives predetermined number, control current in progress ad content file and stop to play, the network direct broadcasting client begins to play the described stream medium data that gets access to simultaneously.
Preferably, when the stream medium data that gets access to from network when the network direct broadcasting client arrives predetermined number, the network direct broadcasting client judges whether the playing duration of the ad content file of current broadcast satisfies the minimum playing duration of stipulating in its corresponding attribute information file, if satisfy, then control current in progress ad content file and stop to play, begin to play the described stream medium data that gets access to simultaneously; Otherwise, continue to play this ad content file and satisfy minimum playing duration requirement up to its playing duration, after satisfying minimum playing duration requirement, control current in progress ad content file and stop to play, begin to play the described stream medium data that gets access to simultaneously.
Step S15, network direct broadcasting client send the advertisement synchronization request to server end in play stream media data.
The advertisement packets that server end is preserved is the advertisement packets of the current correspondence of network direct broadcasting channel, and each network direct broadcasting channel is as follows with the storage mode of its corresponding advertisement packets in server:
Be provided with in the server with each network direct broadcasting channel ID is the catalogue of each network direct broadcasting channel of correspondence of title, each single channel advertisement packets is stored under the catalogue of each self-corresponding network direct broadcasting channel, and the all-channel advertisement packets is repeated to be stored under the catalogue of each network direct broadcasting channel or is stored in separately under the catalogue with each direct broadcast band catalogue peer.
The network direct broadcasting client is in play stream media data, send the advertisement synchronization request to server, what carry current ID that watches channel of user and local storage in the request watches corresponding all-channel ad distribution time of channel and single channel ad distribution time with the user is current.
After server is received described advertisement synchronization request, that searches local preservation watches corresponding all-channel ad distribution time of channel and single channel ad distribution time with the user is current, if the adline of the corresponding issuing time that wherein exists issuing time to be later than to carry in the synchronization request, then return the advertisement update instruction to the network direct broadcasting client, specified the adline that needs renewal in the instruction, adline as if the corresponding issuing time that wherein exists issuing time to equal to carry in the synchronization request, then return and need not update instruction to the network direct broadcasting client, if watch channel all-channel ad distribution time and/or single channel ad distribution time not to exist with the user is current, then return the advertisement cancel an order, specified the adline that to cancel in the instruction to the network direct broadcasting client.
After step S16, network direct broadcasting client are received the advertisement update instruction, from server, obtain the correspondent advertisement bag, upgrade local corresponding advertisement packets of preserving with this, after the network direct broadcasting client is received the advertisement cancel an order, the local respective advertisement bag of preserving of deletion.
When comprising the all-channel advertisement packets in the advertisement packets that the network direct broadcasting client gets access to, the network direct broadcasting client is upgraded local all-channel advertisement packets with this.If local all-channel advertisement packets is under the catalogue that is stored in separately with each direct broadcast band catalogue peer, only the all-channel advertisement packets under this catalogue is upgraded and got final product, if local all-channel advertisement packets be repeated storage under the catalogue of each network direct broadcasting channel, need respectively the all-channel advertisement packets under each network direct broadcasting channel directory is upgraded.
When comprising the single channel advertisement packets in the advertisement packets that the network direct broadcasting client gets access to, only the current single channel advertisement packets of watching the channel correspondence of user is upgraded getting final product.
When specifying the adline that to cancel to comprise the all-channel advertisement in the advertisement cancel an order that the network direct broadcasting client is received, if local all-channel advertisement packets is under the catalogue that is stored in separately with each direct broadcast band catalogue peer, only the deletion of the all-channel advertisement packets under this catalogue is got final product, if local all-channel advertisement packets be repeated storage under the catalogue of each network direct broadcasting channel, need respectively the all-channel advertisement packets under each network direct broadcasting channel directory is deleted.
When specifying the adline that to cancel to comprise the single channel advertisement in the advertisement cancel an order that the network direct broadcasting client is received, only watch the single channel advertisement packets deletion of channel correspondence to get final product with the user is current.
By the synchronous flow process of above-mentioned steps S15 and step S16, can finish the issue of advertisement packets and cancel.
As fully visible, the present invention has realized playing advertisement in the data buffering process before the network direct broadcasting client slide program is play, thereby both avoided in the buffering course because of no broadcasting pictures bring dull uninteresting, improved user's viewing experience, can create commercial value for video content provider, network direct broadcasting operator provide ad revenue again.
The method of in procedure of buffering network living broadcast, playing advertisement corresponding to the above-mentioned proposition of the present invention, the present invention goes back and then has proposed a kind of system that plays advertisement in procedure of buffering network living broadcast of correspondence here, see also Fig. 2, this figure is the main composition structured flowchart of the present invention system of playing advertisement in procedure of buffering network living broadcast, comprise network direct broadcasting client 20 and Advertisement Server 30, specifically act on as follows:
Network direct broadcasting client 20, be used for after receiving play instruction, from network, obtain the current stream medium data of watching the channel correspondence of user, in obtaining the process of stream medium data, trigger to play local preserve to the ad content file in should the advertisement packets of channel, in the process of playing the described stream medium data that gets access to, send the advertisement synchronization request to Advertisement Server 30, make the current ad content file of channel and the ad content file of Advertisement Server 30 end corresponding stored watched of respective user of local storage keep synchronously;
Wherein, described network direct broadcasting client 20 specifically comprises:
Media Stream acquiring unit 202, connect user interface elements 201, after user interface elements 201 captures the play instruction that the user sends, from network, obtain stream medium data that the current appointment of user watches the channel correspondence and the media stream data that gets access to is carried out buffer memory;
Advertisement playing control unit 206, connect first indexing units 205, call corresponding playing program and play ad content file in the advertisement packets that first indexing units 205 indexes, and the stream medium data that gets access at Media Stream acquiring unit 202 is when arriving predetermined number, controls described playing program and stops to play ad content file in the advertisement packets that indexes;
Described Advertisement Server 30 specifically comprises:
Other concrete correlation techniques of the system that plays advertisement in procedure of buffering network living broadcast of the above-mentioned proposition of the present invention realize that details please refer to the specific descriptions of the correlation technique realization details in the said method of the present invention, no longer gives too much to give unnecessary details here.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (12)
1, a kind of method of playing advertisement in procedure of buffering network living broadcast is characterized in that, comprises step:
After the network direct broadcasting client is received user's play instruction, from network, obtain the current stream medium data of watching the channel correspondence of user, search current ad content file and the triggering broadcast of watching channel of local respective user of preserving simultaneously;
When the stream medium data that gets access to when the network direct broadcasting client arrives predetermined number, control described ad content file and stop to play, begin to play the described stream medium data that gets access to simultaneously.
2, the method for claim 1 is characterized in that, when there was not the current ad content file of watching channel of respective user in this locality, the network direct broadcasting client triggers play the local default ad content file of preserving.
3, method as claimed in claim 1 or 2 is characterized in that, when the playing duration that arrives predetermined number and described ad content file when the described stream medium data that gets access to reaches minimum playing duration and requires, stops to play described ad content file.
4, the method for claim 1 is characterized in that, described network direct broadcasting client is searched the local current whole ad content files of preserving of watching channel of respective user, triggers and plays the wherein ad content file of up-to-date issue.
5, the method for claim 1 is characterized in that,
Described network direct broadcasting client sends the advertisement synchronization request to server in play stream media data, carry current all-channel advertisement and the single channel ad distribution time of watching the channel correspondence of user in the request;
What preserved whois lookup this locality watches corresponding all-channel advertisement of channel and single channel ad distribution time with the user is current, if the adline of the corresponding issuing time that wherein exists issuing time to be later than to carry in the synchronization request, then return the advertisement update instruction to the network direct broadcasting client, if wherein lack all-channel advertisement and/or single channel ad distribution time, then return the advertisement cancel an order to the network direct broadcasting client;
After the network direct broadcasting client is received the advertisement update instruction, from server, obtain the correspondent advertisement content file, upgrade the local corresponding ad content file of preserving with this, after the network direct broadcasting client is received the advertisement cancel an order, the local corresponding advertisement content file of preserving of deletion.
6, method as claimed in claim 5 is characterized in that,
If comprise all-channel ad content file in the ad content file that the network direct broadcasting client gets access to, then upgrade the local all-channel ad content file of preserving with this, if comprise single channel ad content file in the ad content file that gets access to, then upgrade the current single channel ad content file of watching the channel correspondence of user with this;
If specify the adline that to cancel to comprise the all-channel advertisement in the advertisement cancel an order that the network direct broadcasting client is received, then delete the local all-channel ad content file of preserving, if specify the adline that to cancel to comprise the single channel advertisement in the advertisement cancel an order, then with the current single channel advertisement packets deletion of watching the channel correspondence of user.
As claim 1,2,4,5 or 6 described methods, it is characterized in that 7, the type of described ad content file is web page files or files in stream media.
8, a kind of network direct broadcasting client comprises:
User interface elements is used to catch the operational order that the user sends;
The Media Stream acquiring unit after user interface elements captures the play instruction that the user sends, obtains the current appointment of user and watches the stream medium data of channel correspondence from network;
Broadcast unit when the stream medium data arrival predetermined number that the Media Stream acquiring unit gets access to, begins to play the described stream medium data that gets access to;
It is characterized in that, also comprise:
Memory cell is used to store each channel corresponding advertising content file;
Indexing units, when the Media Stream acquiring unit began to obtain stream medium data, the channel of watching according to the current appointment of user indexed the corresponding advertising content file from memory cell;
The advertisement playing control unit, call corresponding playing program and play the ad content file that indexing units indexes, and when the stream medium data that the Media Stream acquiring unit gets access to arrives predetermined number, control described playing program and stop to play the ad content file that indexes.
9, client as claimed in claim 8 is characterized in that, also comprises:
The advertisement acquiring unit, in the broadcast unit play stream media data, search server end storage with the current corresponding whole ad content files of channel of watching of user, make the current ad content file of watching channel of the respective user of storing in the memory cell and the ad content file of server end corresponding stored keep synchronous.
10, a kind of system that plays advertisement in procedure of buffering network living broadcast is characterized in that, comprises network direct broadcasting client and Advertisement Server, wherein:
The network direct broadcasting client, be used for after receiving play instruction, from network, obtain the current stream medium data of watching the channel correspondence of user, in obtaining the process of stream medium data, trigger to play local preserve to ad content file that should channel, in the process of playing the described stream medium data that gets access to, send the advertisement synchronization request to Advertisement Server, make the current ad content file of channel and the ad content file of server end corresponding stored watched of respective user of local storage keep synchronously;
Advertisement Server, be used to store the current corresponding advertising content file of each network direct broadcasting channel, and when receiving the advertisement synchronization request of network direct broadcasting client, obtain local preserve watch the corresponding whole ad content files of channel and offer the network direct broadcasting client with the user is current.
11, system as claimed in claim 10 is characterized in that, described network direct broadcasting client specifically comprises:
User interface elements is used to catch the operational order that the user sends;
The Media Stream acquiring unit after user interface elements captures the play instruction that the user sends, obtains the current appointment of user and watches the stream medium data of channel correspondence from network;
Broadcast unit when the stream medium data arrival predetermined number that the Media Stream acquiring unit gets access to, begins to play the described stream medium data that gets access to;
First memory cell is used to store each channel corresponding advertising content file;
First indexing units, when the Media Stream acquiring unit began to obtain stream medium data, the channel of watching according to the current appointment of user indexed the corresponding advertising content file from first memory cell;
The advertisement playing control unit, call corresponding playing program and play the ad content file that first indexing units indexes, and when the stream medium data that the Media Stream acquiring unit gets access to arrives predetermined number, control described playing program and stop to play the ad content file that indexes;
The advertisement acquiring unit, in the broadcast unit play stream media data, search server end storage with the current corresponding whole ad content files of channel of watching of user, make the current ad content file of watching channel of the respective user of storing in the memory cell of winning and the ad content file of server end corresponding stored keep synchronous.
12, system as claimed in claim 11 is characterized in that, described advertising service implement body comprises:
Second memory cell is used to store the current corresponding advertising content file of each channel;
Second indexing units is used for the advertisement update request sent according to the network direct broadcasting client, obtains from second memory cell with the current corresponding whole ad content file cocurrents of channel of watching of user and gives the advertisement acquiring unit.
Priority Applications (5)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB2006100901018A CN100566296C (en) | 2006-06-23 | 2006-06-23 | In procedure of buffering network living broadcast, play method, system and the client of advertisement |
| PCT/CN2007/070167 WO2008000191A1 (en) | 2006-06-23 | 2007-06-22 | A method, system and client of playing advertisement |
| MYPI20085229A MY166373A (en) | 2006-06-23 | 2007-06-22 | Method, system and apparatus for playing advertisements |
| HK08104595A HK1114707A1 (en) | 2006-06-23 | 2008-04-24 | Method, system and client terminal for displaying advertisement during buffering period of online live broadcast |
| US12/341,575 US8069262B2 (en) | 2006-06-23 | 2008-12-22 | Method, system and apparatus for playing advertisements |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB2006100901018A CN100566296C (en) | 2006-06-23 | 2006-06-23 | In procedure of buffering network living broadcast, play method, system and the client of advertisement |
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| Publication Number | Publication Date |
|---|---|
| CN101094169A CN101094169A (en) | 2007-12-26 |
| CN100566296C true CN100566296C (en) | 2009-12-02 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNB2006100901018A Active CN100566296C (en) | 2006-06-23 | 2006-06-23 | In procedure of buffering network living broadcast, play method, system and the client of advertisement |
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| CN (1) | CN100566296C (en) |
| HK (1) | HK1114707A1 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| TWI705704B (en) * | 2018-08-24 | 2020-09-21 | 香港商阿里巴巴集團服務有限公司 | Multimedia teaching material processing method, device and multimedia playing equipment |
Families Citing this family (15)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102665117A (en) * | 2009-09-30 | 2012-09-12 | 突触计算机系统（上海）有限公司 | Method and device for posting and presenting advertisement |
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| CN106331839A (en) * | 2016-09-06 | 2017-01-11 | 珠海迈科智能科技股份有限公司 | Method and device for displaying information |
| CN108632642B (en) * | 2017-03-16 | 2021-09-03 | 杭州海康威视数字技术股份有限公司 | Streaming media pushing method and device |
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2006
- 2006-06-23 CN CNB2006100901018A patent/CN100566296C/en active Active
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2008
- 2008-04-24 HK HK08104595A patent/HK1114707A1/en unknown
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI705704B (en) * | 2018-08-24 | 2020-09-21 | 香港商阿里巴巴集團服務有限公司 | Multimedia teaching material processing method, device and multimedia playing equipment |
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| Publication number | Publication date |
|---|---|
| CN101094169A (en) | 2007-12-26 |
| HK1114707A1 (en) | 2008-11-07 |
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