CA3150578A1 - Data processing method for social media marketing management and system thereof - Google Patents

Data processing method for social media marketing management and system thereof Download PDF

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Publication number
CA3150578A1
CA3150578A1 CA3150578A CA3150578A CA3150578A1 CA 3150578 A1 CA3150578 A1 CA 3150578A1 CA 3150578 A CA3150578 A CA 3150578A CA 3150578 A CA3150578 A CA 3150578A CA 3150578 A1 CA3150578 A1 CA 3150578A1
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function
hook
dll
software client
software
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CA3150578A
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French (fr)
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Jianxin Li
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10353744 Canada Ltd
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10353744 Canada Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9536Search customisation based on social or collaborative filtering
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Computer And Data Communications (AREA)
  • Stored Programmes (AREA)

Abstract

The present invention discloses a data processing method for social media marketing management and a system thereof related to the technical field of smart marketing. The method includes: injecting the hook.DLL technology into a PC software client process;
and using the hook.DLL to hook a designated function at the software client, so as to manage related instructions received or transmitted by the software client. The present invention uses the PC
hook technology to hook the memory of a software operating system to get the required function, so as to achieve automated control over the software client, thereby realizing smart management of the software client and daily operation, and enhancing marketing efficiency.

Description

DATA PROCESSING METHOD FOR SOCIAL MEDIA MARKETING
MANAGEMENT AND SYSTEM THEREOF
BACKGROUND OF THE INVENTION
Technical Field [0001] The present invention relates to the technical field of smart marketing, and more particularly to a data processing method for social media marketing management and a system thereof.
Description of Related Art
[0002] Marketing forms an important part of modern enterprises. With the competition among enterprises getting increasingly intense, the costs for getting traffic have become higher.
This makes social media marketing an attractive marketing means because it is effective, and requires lower costs but brings about higher income, while having advantages about accurate marketing users, efficient communication, and fostering premium-level fans.
Taking WeChat for example, as the most popular social tool, WeChat has become one of the most effective social media marketing tools. However, with thousands of WeChat groups and friends, operations like drawing people, promoting, as well as message receiving and sending are more than challenging.
[0003] As the continuous increase of friends and groups, it has been more and more difficult to conduct social media marketing through manual operations, and this problem has to be solved using technical means. To this end, the technical difficult lies in how to connect WeChat. Currently, some technical schemes are used in the industry. The first one is the webpage-based scheme, which simulates the login page of a social application according to the webpage-version protocol of that application. However, since many social applications (e.g., WeChat) have been forbidden from logging in webpage-version WeChat in recent years, this scheme is not applicable to all WeChat accounts.
The second Date Recue/Date Received 2022-03-01 one is the simulator-based scheme, but it is less practical for the disadvantages like long latency, poor message timeliness, low efficiency in simulating human operation, and fewer functions. The third one is to simulate the IPAD/MAC protocols of a social application. However, it can be easily detected and cracked through grpc and mmtls, leading to security problems like account ban.
[0004] Hence, there is a pressing need to make social software management smart by enabling it to automatically conduct social media marketing.
SUMMARY OF THE INVENTION
[0005] To address the shortcomings of the prior art, the objective of the present invention is to provide a data processing method for social media marketing management and a system thereof, which use the PC Hook technology to hook the memory of a software operating system, so as to automatically control the software client, thereby achieving smart management of the software client and daily operation to enhance marketing efficiency.
[0006] In a first aspect, the present invention provides a data processing method for social media marketing management, which comprises:
[0007] injecting a hook.DLL technology into a PC software client process; and
[0008] using the hook.DLL to hook a designated function at the software client, so as to manage related instructions received or transmitted by the software client.
[0009] Further, the step of injecting a hook.DLL technology into a PC software client process comprises:
[0010] allotting memory space in an address space of the target process;
[0011] writing a hook.DLL path into the memory space;
[0012] creating a remote thread, which makes the target process call a LoadLibraryW function for use; and
[0013] releasing the memory space opened for the software client process.
[0014] Further, the step of using the hook.DLL to hook a designated function at the PC software client comprises:

Date Recue/Date Received 2022-03-01
[0015] computing a base address of a kernel dynamic link library of the client software and offset addresses of functional functions in the kernel dynamic link library;
[0016] adding the base address and the offset address together to obtain the address of the function to be hooked;
[0017] altering protection properties of the address of the function to be hooked, so as to permit a writing instruction;
[0018] adding a jump instruction function to a head of the address of the function to be hooked, so as to enable a jump to a custom function address; and
[0019] after execution of the custom function address has been finished, jumping to the function to be hooked for continued execution.
[0020] Further, the method comprises: after the PC software client receives a new message, jumping to the designated function of the hook.DLL through a message-receiving function of the software client, and transmitting the new message to a back-end management end through an interface process.
[0021] Further, when the back-end management end actively responds to the message according to a preset strategy, the hook.DLL calls a message transmitting function of the software client, through the designated function sent to the hook.DLL by the interface process, so as to send the message out.
[0022] Further, the method comprises: using a VirtualAllocEx function to allot a piece of memory in the address space of the software client process for storing path data of the hook.DLL injected into the software client, using a WriteProcessMemory function to write the path data of the hook.DLL to the allotted memory space, using a GetProcAddress function to acquire an initial address of the LoadLibraryW
function, and then using the CreateRemoteThread function to make the software client process execute the LoadLibraryW to load the injected hook.DLL.
[0023] Further, the kernel dynamic link library stores therein functional functions that enable the software client to receive and send messages, receive and send files, transfer and collect money, and make query.
[0024] In another aspect, the present invention provides a data processing system for social Date Recue/Date Received 2022-03-01 media marketing management, which comprises a software control end interacting with a back-end management end. The software control end comprises a PC software client, a function injecting module, and a function hooking module,
[0025] wherein the function injecting module injects a hook.DLL technology into a PC software client process, and the function hooking module, through the hook.DLL, hooks the designated function of the software client, so as to manage related instructions received or transmitted by the PC software client.
[0026] Further, the software control end and the back-end management end communicate and exchange messages therebetween through an interface process.
[0027] As compared to the prior art, the data processing method and system for social media marketing management as disclosed in the present invention use the pc hook technology, especially through software hook.DLL, to invade a pc-version software client process.
The functions in the DLL hook the functions of the WeChat client, so as to intercept operation of the software. When the software client receives a new message, the message receiving function of the software client jumps to the DLL designated function, so as to transmit the received message to the back-end management end through a software interface process in a real-time manner. The back-end management end automatically replies to the message according to a preset strategy. To actively send a message, the back-end management end actively triggers the act of sending the message. The message is transmitted to hook.DLL through the software interface process. The hook.DLL calls the message transmitting function of the software interface process. Then the message is sent out through the pc-version software client.
BRIEF DESCRIPTION OF THE DRAWINGS
[0028] FIG. 1 is a flowchart of a data processing method for social media marketing management according to one embodiment of the present invention.
[0029] FIG. 2 is a schematic drawing illustrating dll injection according to the embodiment of the present invention.

Date Recue/Date Received 2022-03-01
[0030] FIG. 3 is a schematic drawing illustrating how the DLL hooks the designated function according to the embodiment of the present invention.
[0031] FIG. 4 is an architecture diagram of a data processing system for social media marketing management according to the embodiment of the present invention.
[0032] FIG. 5 is a schematic drawing illustrating WeChat hooking according to the embodiment of the present invention.
DETAILED DESCRIPTION OF THE INVENTION
[0033] To make the foregoing objectives, features, and advantages of the present invention clearer and more understandable, the following description will be directed to some embodiments as depicted in the accompanying drawings to detail the technical schemes disclosed in these embodiments. It is, however, to be understood that the embodiments referred herein are only illustrative but not intended to limit the present invention.
[0034] FIG. 1 is a flowchart of a data processing method for social media marketing management according to one embodiment of the present invention.
[0035] Before description is made to embodiments of the present invention, the hook technology is introduced first. Programming in the windows system is usually achieved through use of api functions. There are about 2000 commonly used api functions. With the emergence of high-performance programming technologies like controls and stl, the apis are more rarely used for common user programs. When some desired functions cannot be realized using the existing means, such as controls, apis are still useful. However, some api functions are not satisfying, and, naturally, api hook has been introduced as an approach to modifying these apis to make them better serve programs. By using api hook, the original functions of a system api can be changed. The basic concept is to "contact" the entry of the api function to be modified through hooking, and change and redirect its address to a new, custom function. Essentially, an api hook breaks access limits among processes by have the basic hook enhance its privilege, so as to be able to modify api function address.
Date Recue/Date Received 2022-03-01
[0036] Referring to FIG. 1, a data processing method for social media marketing management comprises the following steps.
[0037] At Si, a hook.DLL is injected into a PC software client process.
[0038] Also referring to FIG. 2, the step Si specifically comprises the following steps S1 1 to S14.
[0039] Sll is about allotting memory space in an address space of the target process.
[0040] Since operation cannot be written into the original memory space, the VirtualAllocEx function is used to allot a sufficient large piece of memory buffer area in the address space of the WeChat process, for storing the path of the injected WeChat hook DLL.
The size of the buffer area is set as the string length of the DLL file path.
[0041] 512 is about writing a hook.DLL path into the memory space.
[0042] The path of the DLL file to be loaded is written into the target process. Then the WriteProcessMemory function is used to write the string path into the allotted buffer area.
[0043] S13 is about creating a remote thread, which makes the target process call a LoadLibraryW function for use.
[0044] The GetProcAddress function is used to obtain the initial address of the LoadLibraryW
function. Then the CreateRemoteThread function is used to make the WeChat process execute LoadLibraryW so as to load the injected dll. Since the function addresses in the target process and the function addresses of the injected program are the same, the address of the current function can be acquired and used instead of the function address inherited by the target. Afterward, the created process can be executed in the target process. In the windows system, the loading address of the kerne132.d11 in every process remains the same. During the runtime, every time it is mapped to the same address. In the windows system, the first time the dll enters the memory is known as "loading," and afterward when other processes need to use the same dll, no reloading is required.
Instead, only mapping of the loaded dll code and resources is required.
[0045] S14 is about releasing the memory space opened for the software client process.
[0046] The released space can be used for writing of other functions and creation of threads.

Date Recue/Date Received 2022-03-01
[0047] To sum up, the injection of the step Si is based on the principle that a new area is created in the memory space of the target process, and the path of the DLL is written into the new area. Then a remote thread is created to find out the LoadLibrary() function.
In the new area just opened, the DLL path is read, thereby loading the DLL written by us.
In this way, the injected DLL has the privilege to access the memory of the target process, and the user can perform designated operations.
[0048] It is to be noted that the dll injection of the present invention is achieved by creating the remote thread (CreateRemoteThread()API). This approach is advantageous for occupying less memory and making trace finding difficult. However, people skilled in the art should appreciate that this can be alternatively achieved using a registry (AppInit DLLs values).
[0049] Specifically, the software client in the embodiment includes but is not limited to social applications such as WeChat, QQ, and Aliwangwang. In view of reliability and safety, the hook dll invades the PC end. In other words, it uses the PC hook technology to directly hook and gets installed in the related application software in the computer, so is very reliable.
[0050] The step S2 is about using the hook.DLL to hook a designated function at the software client. Herein, the designated function refers to a function in the software client that has a certain function, such as the message receiving function, and the message transmitting function.
[0051] Also referring to FIG. 3, the step S2 specifically comprises the following steps 521 to S25.
[0052] 521 is about computing a base address of a kernel dynamic link library of the client software and offset addresses of functional functions in the kernel dynamic link library.
[0053] The base address of the kernel dynamic link library stores basic functions realized at the software client, such as receiving and sending text messages, receiving and sending pictures, sending files, transferring money, automatically collecting money, querying friends, querying groups, and automatically accepting friend requests. Since the function to be hooked have different addresses, the offset addresses are different, and have to be Date Recue/Date Received 2022-03-01 addressed. The function for sending messages is identified by means of reverse analysis, and the function parameters are analyzed. Then the offset address of the function is computed, and the DLL can be generated through assembly.
[0054] S22 is about adding the base address and the offset address together to obtain the address of the function to be hooked.
[0055] The address hookAddr of the function to be hooked is obtained by adding the base address of the software to the offset address. Taking WeChat for example, the address to be hooked is: hookAddr=weChatWinAddr+hookOffset.
[0056] S23 is about altering protection properties of the address of the function to be hooked, so as to permit a writing instruction; and altering protection privilege so as to permit other functions to be written.
[0057] S24 is about adding a jump instruction function to a head of the address of the function to be hooked, so as to enable a jump to a custom function address; and, at the initial site of the function code, using a jump instruction to overwrite the original function code, thereby jumping to the custom hook function. Herein, a custom function is a function compile by the user to automatically process various messages of the client.
[0058] S25 is about jumping to the to-be-hooked function for continued execute after execution of the custom function address.
[0059] Therein, the hook.d11 of the software client and the software interface process both use inter-process communication to exchange messages. The software interface process and the back-end management end call each other through a http interface (or a tcpsocket).
Through the foregoing processes, the method can automatically intercept the software, and can control messages among different software programs, thereby providing automated processing, such as replying messages or sending files.
[0060] Referring to FIG. 4, another embodiment of the present invention provides a data processing system for social media marketing management, comprises a software control end interacting with a back-end management end, wherein the software control end comprises a PC software client, a function injecting module, and a function hooking module.

Date Recue/Date Received 2022-03-01
[0061] Therein, the function injecting module injects a hook.DLL technology into a PC
software client process, and the function hooking module, through the hook.DLL, hooks the designated function of the software client, so as to intercept related instructions received or sent through the PC software client.
[0062] The software control end and the back-end management end communicate and exchange messages therebetween through an interface process.
[0063] When the software client receives a new message, the message receiving function of the software client jumps to the designated function of the DLL. Through the software interface process, the received message is transmitted to the back-end management end in a real-time manner. The back-end management end replies to the message according to a preset strategy automatically. To actively send a message, the back-end management end actively triggers the act of sending the message. The message is transmitted to hook.DLL through the software interface process. The hook.DLL calls the message transmitting function of the software interface process. Then the message is sent out through the pc-version software client.
[0064] To facilitate understanding of the embodiment of the present invention, referring to FIG.
5, WeChat is taken as an example for introducing how the scheme of the embodiment of the present invention hook WeChat.
[0065] At a first step, the pc-version WeChat client is invaded through the WeChat hook DLL by using the pc hook technology, so as to insert a certain dll file into the WeChat process.
The injection is specifically done through the following steps:
[0066] 1. Acquiring the handle (PROCESS ALL ACCESS privilege) of the target process, and then using the handle hProcess to control the corresponding process;
[0067] 2. Using the VirtualAllocEx function to allot a sufficient large piece of the memory buffer area in the address space of the WeChat process for storing the path of the injected WeChat hook DLL, and setting the size of the buffer area as the string length of the DLL
file path;
[0068] 3. Using the WriteProcessMemory function to copy the data in the memory saving the dll path thereon in the WeChat process to the memory of the target process obtained in Step Date Recue/Date Received 2022-03-01 2;
[0069] 4. Using the GetProcAddress function to obtain the initial address of the LoadLibraryW
function;
[0070] 5. Using the CreateRemoteThread function to make the WeChat process execute LoadLibraryW so as to load the injected dll; and
[0071] 6. Using VirtualFreeEx to release the memory opened in Step (1).
[0072] dll injection is about making other processes call the loadlibrary() api, and loading the dll file designated by the user, wherein the injected dll has the privilege to access the target process memory. After dll is loaded to the process, it runs the DLLMain() function automatically. The user may put the code he/she wants to execute into the DLLMain() function. Whenever the DLL is loaded, the added code will be naturally executed. By using this characteristic, it is possible to repair program bugs or add new features to a program. The injected dll is injected into WeChat to intercept data of WeChat, so as to call WeChat functions.
[0073] At the second step, the function in the DLL is used to hook the WeChat client function, so as to intercept WeChat operations. This specifically comprises the following steps:
[0074] 1. Computing the base address weChatWinAddr of the WeChat kernel dynamic link library "WeChatWin.d11," wherein functions like receiving and sending messages, transferring money, and sending pictures are all in the kernel dynamic link library;
[0075] 2. Computing offset addresses hookOffset of the functions like sending text messages, receiving text messages, querying friends, and querying WeChat groups so as to prepare for the subsequent hooking step;
[0076] 3. Obtaining the to-be-hooked function address hookAddr by adding the WeChat base address and the offset address together, namely hookAddr =
weChatWinAddr+hookOffset;
[0077] 4. Altering the protection properties of the to-be-hooked function address hookAddr, so as to permit a writing instruction;
[0078] 5. Since the corresponding custom function address in the WeChat hook.d11 is funAddr, adding a jump instruction to the hookAddr head so as to jump to the custom function; and Date Recue/Date Received 2022-03-01
[0079] 6. After execution of the custom function, jumping to the to-be-hooked function for continued execution.
[0080] The principle of the foregoing steps of management of WeChat is: using the pc hook technology, through the WeChat hook DLL, to invade into the pc-version WeChat client, so that the functions of the DLL can hook the WeChat client functions, thereby intercepting WeChat operations. When the WeChat client receives a new message, the client message receiving function jumps to the DLL designated function, so as to transmit the WeChat message to the back-end management end through the WeChat interface process in a real-time manner. The back-end management end automatically responds to the message according to the preset strategy. To actively send the message, the back-end management end actively triggers the act of sending the message. The message is transmitted to hook.DLL through the WeChat interface process. The hook.DLL
calls the message transmitting function of the WeChat process. Then the message is sent out through the pc-version WeChat client. Therein, the WeChat hook.d11 and the WeChat interface process exchange messages through inter-process communication. The WeChat interface process and the back-end management end (as a server) call each other through a http interface. Therein, management operations like Friends, WeChat groups, and Moments can be realized. For example, Friends-related operations may include adding friends, deleting friends, sending and receiving name cards, sending and receiving text messages, sending and receiving picture information, and sending and receiving file information. Groups-related operations may include altering name cards of groups, viewing members of groups, adding members to groups, publishing group notices, sending group messages, and receiving group messages. Through the foregoing processes, automated management of WeChat can be achieved, thereby enabling social media marketing operators to manage communities automatically and significantly enhancing marketing efficiency, while saving labor power. With this technology, digitalized management of WeChat and precise management of social media marketing can be accomplished.
[0081] The present invention has been described with reference to the preferred embodiments Date Recue/Date Received 2022-03-01 and it is understood that the embodiments are not intended to limit the scope of the present invention. Moreover, as the contents disclosed herein should be readily understood and can be implemented by a person skilled in the art, all equivalent changes or modifications which do not depart from the concept of the present invention should be encompassed by the appended claims. Hence, the scope of the present invention shall be extended according to the appended claims.

Date Recue/Date Received 2022-03-01

Claims (10)

What is claimed is:
1. A data processing method for social media marketing management, comprising:

injecting a hook.DLL to a PC software client process; and using the hook.DLL to hook a designated function at the software client, so as to manage related instructions received or transmitted by the software client.
2. The data processing method of claim 1, wherein the step of injecting a hook.DLL to a software client process comprises:
allotting memory space in an address space of the target process;
writing a hook.DLL path into the memory space;
creating a remote thread, which makes the target process call a LoadLibraryW
function for use;
and releasing the memory space opened for the software client process.
3. The data processing method of claim 1, wherein the step of using the hook.DLL to hook a designated function at the software client comprises:
computing a base address of a kernel dynamic link library of the client software and offset addresses of functional functions in the kernel dynamic link library;
adding the base address and the offset address together to obtain the address of the function to be hooked;
altering protection properties of the address of the function to be hooked, so as to permit a writing instruction;
adding a jump instruction function to a head of the address of the function to be hooked, so as to enable a jump to a custom function address; and after execution of the custom function address has been finished, jumping to the function to be hooked for continued execution.

Date Recue/Date Received 2022-03-01
4. The data processing method of any claims 1 to 3, further comprising after the PC software client receives a new message, jumping to the designated function of the hook.DLL through a message-receiving function of the software client, and transmitting the new message to a back-end management end through an interface process.
5. The data processing method of claim 4, wherein when the back-end management end actively responds to the message according to a preset strategy, the hook.DLL
calls a message transmitting function of the software client, through the designated function sent to the hook.DLL by the interface process, so as to send the message out.
6. The data processing method of claim 2, further comprising using a VirtualAllocEx function to allot a piece of memory in the address space of the software client process for storing path data of the hook.DLL injected into the software client, using a WriteProcessMemory function to write the path data of the hook.DLL to the allotted memory space, using a GetProcAddress function to acquire an initial address of the LoadLibraryW function, and then using the CreateRemoteThread function to make the software client process execute the LoadLibraryW
to load the injected hook.DLL.
7. The data processing method of claim 3, wherein the kernel dynamic link library stores therein functional functions that enable the software client to receive and send messages, receive and send files, transfer and collect money, and make query.
8. The data processing method of claim 1, wherein the software client comprises WeChat and QQ-
9. A data processing system for social media marketing management, comprising a software control end interacting with a back-end management end, wherein the software control end comprises a PC software client, a function injecting module, and a function hooking module, Date Recue/Date Received 2022-03-01 wherein the function injecting module injects a hook.DLL technology into a PC
software client process, and the function hooking module hooks a designated function of the software client through hook.DLL, so as to manage related instructions received or transmitted by the PC
software client.
10. The data processing system of claim 9, wherein the software control end and the back-end management end communicate and exchange messages therebetween through an interface process.
Date Recue/Date Received 2022-03-01
CA3150578A 2021-03-01 2022-03-01 Data processing method for social media marketing management and system thereof Pending CA3150578A1 (en)

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Application Number Priority Date Filing Date Title
CN202110226137.9 2021-03-01
CN202110226137.9A CN113065072A (en) 2021-03-01 2021-03-01 Data processing method and system for community marketing management

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117596223A (en) * 2024-01-18 2024-02-23 北京亿赛通科技发展有限责任公司 Method, device and system for managing and controlling outgoing messages of instant messaging software client
CN117596223B (en) * 2024-01-18 2024-06-25 北京亿赛通科技发展有限责任公司 Method, device and system for managing and controlling outgoing messages of instant messaging software client

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117596223A (en) * 2024-01-18 2024-02-23 北京亿赛通科技发展有限责任公司 Method, device and system for managing and controlling outgoing messages of instant messaging software client
CN117596223B (en) * 2024-01-18 2024-06-25 北京亿赛通科技发展有限责任公司 Method, device and system for managing and controlling outgoing messages of instant messaging software client

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Effective date: 20220916

EEER Examination request

Effective date: 20220916

EEER Examination request

Effective date: 20220916

EEER Examination request

Effective date: 20220916

EEER Examination request

Effective date: 20220916