CA3014859C - Direction de distributions concernant des connexions a partir de campagnes en ligne d'objets identifiables de maniere unique (uio) sur la base de distributions predites - Google Patents
Direction de distributions concernant des connexions a partir de campagnes en ligne d'objets identifiables de maniere unique (uio) sur la base de distributions predites Download PDFInfo
- Publication number
- CA3014859C CA3014859C CA3014859A CA3014859A CA3014859C CA 3014859 C CA3014859 C CA 3014859C CA 3014859 A CA3014859 A CA 3014859A CA 3014859 A CA3014859 A CA 3014859A CA 3014859 C CA3014859 C CA 3014859C
- Authority
- CA
- Canada
- Prior art keywords
- uios
- connections
- connection
- advertisement
- distribution
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
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Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
L'invention concerne des connexions (par exemple, des clics publicitaires) concernant des campagnes en ligne qui sont dirigées. Une pluralité d'UIO et des paramètres de configuration d'une campagne (par exemple, une campagne publicitaire) destinés à la pluralité d'UIO est reçue. Des UIO comparables à chaque IUO de la pluralité d'UIO de la campagne sont automatiquement identifiés et affichés sous la forme d'une gamme d'options pouvant être sélectionnées en vue d'informations plus détaillées. Une distribution de connexions est prédite à partir de résultats d'affichages concernant la pluralité d'UIO de la campagne, sur la base d'informations historiques de connexions concernant les UIO comparables identifiés.
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US15/058,127 US10482494B2 (en) | 2012-06-14 | 2016-03-01 | Steering distributions for connections from online campaigns of uniquely identifiable objects (UIOs) based on predicted distributions |
| US15/058,127 | 2016-03-01 | ||
| PCT/IB2017/000152 WO2017149374A1 (fr) | 2016-03-01 | 2017-01-31 | Direction de distributions concernant des connexions à partir de campagnes en ligne d'objets identifiables de manière unique (uio) sur la base de distributions prédites |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CA3014859A1 CA3014859A1 (fr) | 2017-09-08 |
| CA3014859C true CA3014859C (fr) | 2022-01-11 |
Family
ID=59743492
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA3014859A Active CA3014859C (fr) | 2016-03-01 | 2017-01-31 | Direction de distributions concernant des connexions a partir de campagnes en ligne d'objets identifiables de maniere unique (uio) sur la base de distributions predites |
Country Status (3)
| Country | Link |
|---|---|
| CA (1) | CA3014859C (fr) |
| MX (1) | MX2018010482A (fr) |
| WO (1) | WO2017149374A1 (fr) |
Family Cites Families (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9558498B2 (en) * | 2005-07-29 | 2017-01-31 | Excalibur Ip, Llc | System and method for advertisement management |
| US8700462B2 (en) * | 2005-12-28 | 2014-04-15 | Yahoo! Inc. | System and method for optimizing advertisement campaigns using a limited budget |
| US10255608B2 (en) * | 2010-05-05 | 2019-04-09 | Excalibur Ip, Llc | Bid landscape tool |
| US20140012659A1 (en) * | 2012-07-09 | 2014-01-09 | Rong Yan | Modifying targeting criteria for an advertising campaign based on advertising campaign budget |
-
2017
- 2017-01-31 CA CA3014859A patent/CA3014859C/fr active Active
- 2017-01-31 WO PCT/IB2017/000152 patent/WO2017149374A1/fr active Application Filing
- 2017-01-31 MX MX2018010482A patent/MX2018010482A/es unknown
Also Published As
| Publication number | Publication date |
|---|---|
| MX2018010482A (es) | 2019-03-28 |
| WO2017149374A1 (fr) | 2017-09-08 |
| CA3014859A1 (fr) | 2017-09-08 |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| EEER | Examination request |
Effective date: 20210118 |