CA2880667A1 - Take n' bake family meal solutions - Google Patents
Take n' bake family meal solutions Download PDFInfo
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- CA2880667A1 CA2880667A1 CA2880667A CA2880667A CA2880667A1 CA 2880667 A1 CA2880667 A1 CA 2880667A1 CA 2880667 A CA2880667 A CA 2880667A CA 2880667 A CA2880667 A CA 2880667A CA 2880667 A1 CA2880667 A1 CA 2880667A1
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- A—HUMAN NECESSITIES
- A23—FOODS OR FOODSTUFFS; TREATMENT THEREOF, NOT COVERED BY OTHER CLASSES
- A23L—FOODS, FOODSTUFFS, OR NON-ALCOHOLIC BEVERAGES, NOT COVERED BY SUBCLASSES A21D OR A23B-A23J; THEIR PREPARATION OR TREATMENT, e.g. COOKING, MODIFICATION OF NUTRITIVE QUALITIES, PHYSICAL TREATMENT; PRESERVATION OF FOODS OR FOODSTUFFS, IN GENERAL
- A23L5/00—Preparation or treatment of foods or foodstuffs, in general; Food or foodstuffs obtained thereby; Materials therefor
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
"there is a market for opportunities to develop product offerings that assist families and individuals in simplifying their lives and enhancing their quality of life. Fully-prepared and partially-prepared meal solutions that address decision making, time, energy and skill shortages of today's consumers will find a home in the marketplace.
Products targeting the convenience trend can also be bundled with other attributes appealing to consumers interests in technology, health, and ethical concerns. This will assist companies differentiate their products from the competitor.
In addition companies can capitalize on the convenience trend by building consumers' confidence in the kitchen and serving as a trusted helper, as well as by targeting the differing comfort needs of consumers and their preferences.for traditional /home cooked dishes "
This opportunity will do all of this. Take n' Bake is an innovative model of delivering traditional home cooked meals right to the family - all in one Take n' Bake box!
Take n' Bake offers a simplified process of bringing a series of partially-prepared meals ready for "batch cook"
assembly directly to consumers minimizing the decision making, time and skill requirements needs by the consumer, and while at the same time balancing the need for building consumers' confidence in the kitchen.
The Take n' Bake Box comes in Small and Large. In the she small box there are 6 Take n' Bake kits including ingredients for 6 different family meals. Each kit should provide 8 to 10 servings (depends on the size of your family and how much they eat) or 2 meals, for total of 12 meals per small box.
The Large box is double the size.
Each kit will include prepared ingredients that are cut, diced and measured to exact portions needed for the recipe. Each ingredient bag will be labeled with the name of the ingredient.
Each box will contain 6 Take n' Bake Cards, one for each meal/kit. The card will include instructions on how to assemble the meal, cooking instructions, instructions for freezing, instructions for thawing and reheating and complete nutritional information. It will also provide vegetable side dish ideas and tips on how to get the family in the household involved in the assembly.
The idea of 6 or 12 kits in one box builds on the concept of batch cooking.
Batch cooking is the process of preparing multiple portions of several meals at once and storing them for future consumption. It is a helpful means to support busy parents in getting healthy meals on the table for their families amidst the hectic work week.
Now let's consider the process of preparing 6 or 12 meals in the average consumer home using a traditional batch cooking approach. It would likely require a full day involving shopping, cleaning, dicing, mixing, and cooking, followed by the massive cleanup of the kitchen, all while trying to keep the kids and the dog in the house happy and occupied. The average consumer sees cooking as a chore, so the likelihood of investment into this approach in a typical family home is questionable. Not to mention the skills required investing into this undertaking and the decision making into what meals will be made. No wonder so many consumers think the idea is great, but don't invest.
But in this model, the time for batch cooking for the consumer is dramatically reduced. All ingredients are determined and prepared, the decision making minimal, the cleanup simple. The time required: 1 hour for 6 meals. That is 10 minutes per meal.
Then add to that the comfort of knowing that the meals are healthy and nutritious. These partially-prepared meals will meet specific nutrition standards developed by a Registered Dietitian, appealing to consumer's interest in health.
Take n' Bake incorporates as much technology as possible in the ordering and payment process to capitalize on the convenience this niche delivers time-pressed consumers. Take n' Bake will also offer online instructional videos aimed at building consumer confidence in the kitchen.
Clients also have the option of booking a Take n' Bake Home Party. In this fashion multiple people can get together and prepare meals in a meal assembly process, while enjoying some leisure time in the company of friends. Take n' Bake may also be an option for many schools as a unique fundraising venture that provides parents with useful products.
The Take n' Bake model will involve a centralized distribution centre who is charged with all the shopping, prepping, storing and central distribution. And scattered through the community will be Take n' Bake independent consultants. These consultants work with clients in their geographic area on promoting the Take n' Bake Box, accepting orders and coordinating local distribution. These consultants receive a commission on the Boxes they "sell"/coordinate.
In summary, it is important that we discover innovative ways to support families in preparing and serving healthy meals as rates of obesity soar and the current generation is on track to live a shorter life span than their parents. A 2010 report estimated that direct costs of overweight and obesity represented $6 billion - 4.1 % of Canada's total health care budget. However, this estimate only accounts for health care costs related to obesity, and does not account for productivity loss, reductions in tax revenues or psychosocial costs (source: Canadian Obesity Network). We also have to explore ways to preserve food skills in a culture that is shifting towards prepackaged convenience foods that often have questionable nutritional quality. This innovation aims to do just that.
.cndot. Assist families in simplifying family meal preparation and minimizing the time taken to prepare meals using partially-prepared meal solutions;
.cndot. Consider consumers time constraints and their desire for more leisure time while balancing their interest in health;
.cndot. Shift families towards enjoying more nutritionally balanced family meals and away from fast food and convenience foods that have questionable nutritional value;
.cndot. Enhance meaningful social learning opportunities for children and youth by supporting families in enjoying more traditional family meals at home;
.cndot. Address the lack of cooking and food skills in today's society and help build consumers' confidence in the kitchen as a growing body of research is supporting the relationship between food preparation and cooking skills and food choices.
Products targeting the convenience trend can also be bundled with other attributes appealing to consumers interests in technology, health, and ethical concerns. This will assist companies differentiate their products from the competitor.
In addition companies can capitalize on the convenience trend by building consumers' confidence in the kitchen and serving as a trusted helper, as well as by targeting the differing comfort needs of consumers and their preferences.for traditional /home cooked dishes "
This opportunity will do all of this. Take n' Bake is an innovative model of delivering traditional home cooked meals right to the family - all in one Take n' Bake box!
Take n' Bake offers a simplified process of bringing a series of partially-prepared meals ready for "batch cook"
assembly directly to consumers minimizing the decision making, time and skill requirements needs by the consumer, and while at the same time balancing the need for building consumers' confidence in the kitchen.
The Take n' Bake Box comes in Small and Large. In the she small box there are 6 Take n' Bake kits including ingredients for 6 different family meals. Each kit should provide 8 to 10 servings (depends on the size of your family and how much they eat) or 2 meals, for total of 12 meals per small box.
The Large box is double the size.
Each kit will include prepared ingredients that are cut, diced and measured to exact portions needed for the recipe. Each ingredient bag will be labeled with the name of the ingredient.
Each box will contain 6 Take n' Bake Cards, one for each meal/kit. The card will include instructions on how to assemble the meal, cooking instructions, instructions for freezing, instructions for thawing and reheating and complete nutritional information. It will also provide vegetable side dish ideas and tips on how to get the family in the household involved in the assembly.
The idea of 6 or 12 kits in one box builds on the concept of batch cooking.
Batch cooking is the process of preparing multiple portions of several meals at once and storing them for future consumption. It is a helpful means to support busy parents in getting healthy meals on the table for their families amidst the hectic work week.
Now let's consider the process of preparing 6 or 12 meals in the average consumer home using a traditional batch cooking approach. It would likely require a full day involving shopping, cleaning, dicing, mixing, and cooking, followed by the massive cleanup of the kitchen, all while trying to keep the kids and the dog in the house happy and occupied. The average consumer sees cooking as a chore, so the likelihood of investment into this approach in a typical family home is questionable. Not to mention the skills required investing into this undertaking and the decision making into what meals will be made. No wonder so many consumers think the idea is great, but don't invest.
But in this model, the time for batch cooking for the consumer is dramatically reduced. All ingredients are determined and prepared, the decision making minimal, the cleanup simple. The time required: 1 hour for 6 meals. That is 10 minutes per meal.
Then add to that the comfort of knowing that the meals are healthy and nutritious. These partially-prepared meals will meet specific nutrition standards developed by a Registered Dietitian, appealing to consumer's interest in health.
Take n' Bake incorporates as much technology as possible in the ordering and payment process to capitalize on the convenience this niche delivers time-pressed consumers. Take n' Bake will also offer online instructional videos aimed at building consumer confidence in the kitchen.
Clients also have the option of booking a Take n' Bake Home Party. In this fashion multiple people can get together and prepare meals in a meal assembly process, while enjoying some leisure time in the company of friends. Take n' Bake may also be an option for many schools as a unique fundraising venture that provides parents with useful products.
The Take n' Bake model will involve a centralized distribution centre who is charged with all the shopping, prepping, storing and central distribution. And scattered through the community will be Take n' Bake independent consultants. These consultants work with clients in their geographic area on promoting the Take n' Bake Box, accepting orders and coordinating local distribution. These consultants receive a commission on the Boxes they "sell"/coordinate.
In summary, it is important that we discover innovative ways to support families in preparing and serving healthy meals as rates of obesity soar and the current generation is on track to live a shorter life span than their parents. A 2010 report estimated that direct costs of overweight and obesity represented $6 billion - 4.1 % of Canada's total health care budget. However, this estimate only accounts for health care costs related to obesity, and does not account for productivity loss, reductions in tax revenues or psychosocial costs (source: Canadian Obesity Network). We also have to explore ways to preserve food skills in a culture that is shifting towards prepackaged convenience foods that often have questionable nutritional quality. This innovation aims to do just that.
.cndot. Assist families in simplifying family meal preparation and minimizing the time taken to prepare meals using partially-prepared meal solutions;
.cndot. Consider consumers time constraints and their desire for more leisure time while balancing their interest in health;
.cndot. Shift families towards enjoying more nutritionally balanced family meals and away from fast food and convenience foods that have questionable nutritional value;
.cndot. Enhance meaningful social learning opportunities for children and youth by supporting families in enjoying more traditional family meals at home;
.cndot. Address the lack of cooking and food skills in today's society and help build consumers' confidence in the kitchen as a growing body of research is supporting the relationship between food preparation and cooking skills and food choices.
Description
Specification This model relates to the convenience food system. It is healthy meal kits in a "box" delivered directly to the consumer.
Take n' Bake takes prewashed, precut and prepared ingredients directly to the consumer in a box. At the same time it involves the consumer in the meal assembly process by providing simplified instructions that guides consumers through a process of preparing a series of healthy meals that meet nutritional standards. It does so in a timely, casual way that takes away the sense that cooking is a chore, and meal preparation is time consuming and daunting.
It will help build confidence in the kitchen by involving consumers in a simplified process as opposed to the reliance on fully prepared meals or meals that require very minimal skill. The goal being that consumers will progressively see how easy preparing a healthy home cooked traditional meal can be, empowering consumers to continue the process on their own as they feel equipped with the skills to do so.
Take n' Bake builds on the concept of batch cooking and the benefits this model provides in terms of meal planning and the resulting benefit of this on time and finances.
The Nature This system will improve on the existing convenience food system that has consumers relying on eating away from home at fast food outlets and reliance on ready-made and convenience foods/meals. The problem with this approach is four-fold:
1) Shift to Convenience and Fast Foods = Poor Nutritional Value and Poor Health Outcomes Busy lifestyles and time-scarcity have resulted in a shift away from traditional family meals towards convenience foods. Unfortunately the result is a reliance on picking up ready-made and convenience meals or stops at fast food chains, meals that are high in dietary fat, calories and sodium and low in fruits, vegetables, fibre, calcium and iron. Some evidence does exist demonstrating a relationship between decreased use of traditional or basic food preparation skills, increased consumption of pre-prepared, packaged and convenience foods and dietary quality. http://www.hc-sc.gc.ca/fn-an/nutrition/child-enfant/cfps-acc-synthes-eng.php#fnb9.
Given that children consume on average 25% of their daily calories at fast-food and other restaurants, the nutritional quality of those meals is important. 97% of the children's restaurant meals studied by the Center for Science in the Public Interest did not meet the expert nutrition standards for children's meals (https://cspinet.org/new/pdf/cspi-kids-meals-2013.pdf).
Many supermarkets carry prepared meals or kits for families on the go.
However, often these are not full meal kits and they require the consumer to make some decisions on what to add to complete the meal. Consumers want direction and help in their decision making.
Take n' Bake takes prewashed, precut and prepared ingredients directly to the consumer in a box. At the same time it involves the consumer in the meal assembly process by providing simplified instructions that guides consumers through a process of preparing a series of healthy meals that meet nutritional standards. It does so in a timely, casual way that takes away the sense that cooking is a chore, and meal preparation is time consuming and daunting.
It will help build confidence in the kitchen by involving consumers in a simplified process as opposed to the reliance on fully prepared meals or meals that require very minimal skill. The goal being that consumers will progressively see how easy preparing a healthy home cooked traditional meal can be, empowering consumers to continue the process on their own as they feel equipped with the skills to do so.
Take n' Bake builds on the concept of batch cooking and the benefits this model provides in terms of meal planning and the resulting benefit of this on time and finances.
The Nature This system will improve on the existing convenience food system that has consumers relying on eating away from home at fast food outlets and reliance on ready-made and convenience foods/meals. The problem with this approach is four-fold:
1) Shift to Convenience and Fast Foods = Poor Nutritional Value and Poor Health Outcomes Busy lifestyles and time-scarcity have resulted in a shift away from traditional family meals towards convenience foods. Unfortunately the result is a reliance on picking up ready-made and convenience meals or stops at fast food chains, meals that are high in dietary fat, calories and sodium and low in fruits, vegetables, fibre, calcium and iron. Some evidence does exist demonstrating a relationship between decreased use of traditional or basic food preparation skills, increased consumption of pre-prepared, packaged and convenience foods and dietary quality. http://www.hc-sc.gc.ca/fn-an/nutrition/child-enfant/cfps-acc-synthes-eng.php#fnb9.
Given that children consume on average 25% of their daily calories at fast-food and other restaurants, the nutritional quality of those meals is important. 97% of the children's restaurant meals studied by the Center for Science in the Public Interest did not meet the expert nutrition standards for children's meals (https://cspinet.org/new/pdf/cspi-kids-meals-2013.pdf).
Many supermarkets carry prepared meals or kits for families on the go.
However, often these are not full meal kits and they require the consumer to make some decisions on what to add to complete the meal. Consumers want direction and help in their decision making.
2) Change in Family Meal Dynamics - Eating away from Home and Inferior Learning Opportunities?
The family meal can be an opportune time for socialization and role modeling of manners and healthful eating habits. You could argue that families are still eating together when they are on the go at malls and fast food restaurants. But to what extent do these fast food and restaurant meals constitute family meals?
From http://www.vanierinstitute.ca/include/get.php?nodeid=739:
The common elements of food and family are still there, but what may be missing are some of the symbolic and culturally meaningful dimensions of the home-based family meal (the loving and responsible role of the provider), some of the cultural learning opportunities, and the structure that family meal-times bring to the day (a reliable and safe refuge from the public sphere, and a reminder of family unity and guarantor of stability).
The family meal can be an opportune time for socialization and role modeling of manners and healthful eating habits. You could argue that families are still eating together when they are on the go at malls and fast food restaurants. But to what extent do these fast food and restaurant meals constitute family meals?
From http://www.vanierinstitute.ca/include/get.php?nodeid=739:
The common elements of food and family are still there, but what may be missing are some of the symbolic and culturally meaningful dimensions of the home-based family meal (the loving and responsible role of the provider), some of the cultural learning opportunities, and the structure that family meal-times bring to the day (a reliable and safe refuge from the public sphere, and a reminder of family unity and guarantor of stability).
3) Tackling Obesity and Family Health ¨ Benefits of Family Meals at Home No one can argue the statistics that obesity rates in Canada and across the world are on the rise. Current research shows consuming meals as a family can lead to healthier weight status, better nutritional intake, and a reduction of risky behaviors. According to The National Center on Addiction and Substance Abuse at Columbia University, kids and teens who share family dinners three or more times per week:
= Are less likely to be overweight = Are more likely to eat healthy food = Perform better academically = Are less likely to engage in risky behaviors (drugs, alcohol, sexual activity) = Have better relationships with their parents It is suggested that children and adolescents who share family meals three or more times per week are more likely to be in a normal weight range and have healthier dietary and eating patterns than those don't (American Academy of Pediatrics).
= Are less likely to be overweight = Are more likely to eat healthy food = Perform better academically = Are less likely to engage in risky behaviors (drugs, alcohol, sexual activity) = Have better relationships with their parents It is suggested that children and adolescents who share family meals three or more times per week are more likely to be in a normal weight range and have healthier dietary and eating patterns than those don't (American Academy of Pediatrics).
4) Decline in Food Preparation Skills ¨ a Dying Art/Skill Over the past several decades, a change in cooking and food preparation skills has been observed and this could have an influence on the health of Canadians, presently and in the future.
This transition in cooking and food preparation skills involves the increased use of pre-prepared, packaged and convenience foods, which require fewer and/or different skills than what is often referred to as traditional or from scratch cooking. From:
http://www.hc-sc.gc.ca/fn-an/nutrition/child-enfant/cfps-acc-synthes-eng.php The Inventive Idea Take n' Bake is the basic essentials for the assembly of a series of traditional nutritious family meals in a box delivered to the consumer.
Take n' Bake aims to build and improve on the meal assembly store model. The concept of meal assembly stores began to appear in the U.S. in the early 2000s as a response to the convenience and health needs of consumers. These stores are a facility that provides the space and materials to prepare a set number of dinners.
The customer pre-orders the dishes he or she wants from the menu provided by the store and schedules a one- or two-hour session. The facility will do all of the preparation work for the customer. Each station in the store will have all the necessary ingredients and equipment. According to Consumer Trend Report (June 2010, Agriculture and Agri-Food Canada), the meal prep store concept satisfies two key consumer demands of suburban working moms: health and convenience. They also offer a quick and easy way for consumers to provide nutritious meals for themselves and their family, while giving them the satisfaction that they have partly prepared the food themselves. This concept is relatively new in Canada.
Take n' Bake model takes the meal assembly store to the consumer as opposed to the consumer coming to the meal assembly facility.
The benefits of this model as opposed to the store-front model include:
Transportation to store This model can break down many barriers to the consumer including transportation. For some consumers, a meal assembly store may be a distance away and the time and distance to travel may be a barrier. For some consumers, they may not own a vehicle or have means to transport themselves to the meal assembly store. This model breaks down that barrier with the delivery system and the geographic satellite delivery sites.
Satisfy Consumer Desire for Leisure Time while Balancing Desire for Health and Preparing Healthy Meals This approach allows for a fun, casual and comfortable familiar environment for consumers while preparing healthy family meals. This model allows for consumers to assemble the meals with their family in their home, involving their children in the process in their own kitchen. As the Vanier Institute report stated the home provides "a reliable and safe refuge from the public sphere, and a reminder of family unity and guarantor of stability". The meal assembly process can be made a family affair. Families can anxiously await the arrival of their Take n' Bake box and the unity the meal assembly process grants the family.
When you cook with your kids, you are setting them up for a healthier future.
The majority of Ontario families don't cook together, yet when children are welcomed into the kitchen, research shows they are more likely to try new foods, eat better and build the confidence they need to prepare healthy meals and snacks for themselves now and when they are older.
Client can also choose to arrange a home party with family, friends and coworkers in a pleasurable way, enjoying a glass of wine while preparing meals for their families ¨ in their own homes.
Ensures Optimal Nutrition Consumers desire healthy meals for their family. In a search for nutritional information on items available through some Meal Assembly Companys it appeared some meals lacked complete nutritional information available on Nutrition Facts panels and some of the meals were higher in sodium or fat and lower in fibre than what is desirable for the consumer.
Take n' Bake is owned and operated by a Registered Dietitian. All meals will meet specific nutrition standards.
These standards have been modeled after the standards set for the Ontario school environment via public policy.
They will also aim to incorporate vegetables in unique ways.
Exponential Growth Taking a look at the scheduling calendar for a typical mal assembly store, one commercial space has 4 to 5 available time slots in a day to serve the public, 5 to 6 days of the week.
The spacing of time slots enables the facility to clean up and restock. My estimate is that each time slot may be able to accommodate a certain number of clients due to space and rotation through stations). If we assume 5 to 6 clients per time slot this can serve approximately 120 to 180 people per week.
With a commercial space designed to support home food assembly, multiple families can be reached. If for example the same number of people accessed the service (i.e. 120-180 people/week) the reach would range from 120-180, to upward to 720 to greater than 1000 if using the home party model. This would have an impact on a greater number of people in the community, expanding the influence of Take n' Bake.
Recruit multiple people to share the vision and work as part of the team =
Greater Outreach Take n' Bake would recruit people to sign on as Consultants. The consultant would promote the Take n' Bake boxes in a geographic region and direct their clients to the ordering and payment system.
Consultants will be enticed to join as it offers minimal financial investment comparable to a franchise or independent meal assembly business. Consultants would make a percentage off of every box sold. Their time, passion and energy are their greatest investment. This would serve as a great home-based part-time business opportunity for interested partners.
Involving consultants has the potential for exponential growth. These people can present the concept via networking, recruit participants and sell the product line, and increase exposure and sales exponentially. This has the potential for serving more people in the community.
Shared overhead costs What is required for Take n Bake is one commercial kitchen that acts as the hub for preparation of the boxes.
From there what is required is a transport truck that delivers boxes across a geographic region.
With the current meal assembly model, multiple meal assembly businesses may be scattered over a geographic region each paying their own rent and utilizing utilities individually. The start-up costs of such a business can pose a real barrier to entrepreneurs.
In this model, one commercial space could serve multiple satellites/consultants as part of a larger team.
Full Description of the Process (including Drawings) See Appendix A
Centralized Coordinating/Distribution Centre:
This method of box delivery is similar to the Good Food Box program that runs across regions in Ontario delivering fresh fruit and vegetables in a box from a hub to various satellites in a geographic region.
The centre will be responsible for.
= Develop all promotional material including website, promoting Take n' Bake = Developing recipes for collection and complete nutritional analysis = Buying of all ingredients to support recipes in collection = Storing of ingredients = Cleaning, prepping and cooking of ingredients = Assembling kits and boxes = Coordinating delivery of boxes to satellite sites ¨ weekly, biweekly, monthly options = Developing content for Take n' Bake Cards (see below for details) = Accepts inquiries and puts people in touch with consultant in their area = Acts as consultant to clients on meal assembly via family or home party model = Develops Introductory workshop for consultants = Develops online video demonstrations for website that support skill building in the kitchen for clients = Maintain quality assurance, work with Public Health Food Safety Inspectors = Business duties ¨ finances etc. , securing personal data The Take n' Bake Box = Each Take n' Bake box will contain:
o Small box: 6 kits which includes the ingredients for 6 different family meals o Large box: 12 kits which includes the ingredients for 12 different family meals = Each kit should provide 8-10 servings per meal for a 2 meals (depends on size of family and how much they eat).
= Each kit will include prepared ingredients that are cut, diced and measured to exact portions needed for the recipe. Each ingredient bag will be labeled with the name of the ingredient.
= Each box will contain 6 Take n' Bake Cards, one for each meal/kit. The card will include:
o Instructions on how to assemble the meal ¨ a step by step very user-friendly process o Cooking instructions o Instructions for freezing o Instructions for thawing and reheating o Tips on how to get children in the household involved in the assembly o Vegetable side dish ideas o Complete nutritional information on the meal Online System will maintain:
o Payments o Schedule of delivery o Client information o Client reward points Consultants:
The Process for Consultant = A consultant submits an application. Take n' Bake will be seeking consultants who have an interest and passion for food and nutrition and promoting healthy eating.
= If approved, the consultant must pay a deposit that will give them a startup package (TBD) = All consultants will be required to attend the following:
o Food Safety Training through local Public Health (paid by Consultant) o An Introductory workshop via Take n' Bake staff o Training on computer ordering system = All consultants are required to:
o Follow process outlined by Take n' Bake (i.e. follow critical control point/food safety regulations and use appropriate control measures, use of email scripts, send out client satisfaction surveys, use of branded promotional material) o Legal requirements will need to be investigated re: copyright of all material and consultants will need to sign off on appropriate documents = There will be no minimal number of "sales" of boxes that a consultant needs to meet. However, there will be incentive for those that do meet certain milestones. This will entice consultants to seek interested people to order a box or host a party. There will also be a separate incentive for consultants to promote the business model to others and recruit them to become a consultant. TBD
= There will be a portion of a box sale that goes to the consultant. There will also be a commission off party model. This amount is yet to be determined.
= As the business grows, like other Networking Models, can look into rewards for consultants for growing their business The Client Process for Client:
= Client makes request for a box through Centre or a local consultant; they are directed to the online ordering and payment system o Request Family Model or Home Party Model (see below for description) o Request small or large box o Request date of delivery from choices available for their geographic region o Note: may request a delivery at an added charge (this will suit those well who have transportation barriers) o Make payment*
o Given a Client Number: this will enable tracking of orders, and issuing of client rewards = *Cost to consumer will be priced to market in order to be comparable.
Costs will aim to recoup food, ingredient, overhead and supply costs while providing a net commission. A
portion of the payment will be on the Take n' Bake Box.
= Pick up box at designated site within designated time (due to food safety). Client can choose delivery option for additional charge.
= Take home the box and store according to directions until read to assemble = Assemble according to directions In addition to the Take n' Bake cards, clients will also receive the following supportive resources:
= Each initial order to Take n' Bake will also receive a Freezer Basics Information kit which includes Freezer tips and a Freezer inventory sheet = Tools to help clients create a supportive eating environment and how to plan a weekly menu using the meals they prepared.
= Each client will also receive a client satisfaction survey that they can complete electronically Description of Options for Client:
Family Option This option is when a single family orders a box (small or large) and arranges pick up at the appropriate location in their geographic location as assigned by their consultant.
Home Party Option There are groups of people who get together casually to batch cook. But batch coking groups require a motivated team leader who will gather the team together, organize what recipes will be made, purchase the food, clean and prepare the food and organize the space and stations. This can be time consuming. Not to mention knowledge of healthy meals and nutrition standards for meals may not be a priority.
Take n' Bake makes the preparation easy for the host! For a home party kit, the number of boxes will depend on the number of clients in the party.
The Process for a Host 1. A host makes contact with a consultant to request a party date. This will be done via an electronic online booking and telephone scheduling for those consumers who may not have Internet access. Time slots will be available after work hours and on weekends to help fit into busy work schedules. If a host requires promotional material, the consultant will have postcards and email scripts to help them.
2. The consultant will send the host a link to a list of family-friendly meal options and guests can rank the options in order of preference. From there the consultant can notify the host of guest's preference by evaluating the meal choices.
3. Guests will confirm their attendance by submitting their payment for their box (as a group they decide on large or small). This will be done via an electronic payment method (see above).
4. In the week leading up to the party the consultant will email the host to remind them of the date and time, the meal choices, and what they need to bring to the party. All the host needs to do is have the space set up for the party ¨ meaning make room for meal assembly (table cloth on tables, clear clutter off counter). The host may wish to have wine or coffee/tea and appetizers.
Music in the background can help set the tone!
This transition in cooking and food preparation skills involves the increased use of pre-prepared, packaged and convenience foods, which require fewer and/or different skills than what is often referred to as traditional or from scratch cooking. From:
http://www.hc-sc.gc.ca/fn-an/nutrition/child-enfant/cfps-acc-synthes-eng.php The Inventive Idea Take n' Bake is the basic essentials for the assembly of a series of traditional nutritious family meals in a box delivered to the consumer.
Take n' Bake aims to build and improve on the meal assembly store model. The concept of meal assembly stores began to appear in the U.S. in the early 2000s as a response to the convenience and health needs of consumers. These stores are a facility that provides the space and materials to prepare a set number of dinners.
The customer pre-orders the dishes he or she wants from the menu provided by the store and schedules a one- or two-hour session. The facility will do all of the preparation work for the customer. Each station in the store will have all the necessary ingredients and equipment. According to Consumer Trend Report (June 2010, Agriculture and Agri-Food Canada), the meal prep store concept satisfies two key consumer demands of suburban working moms: health and convenience. They also offer a quick and easy way for consumers to provide nutritious meals for themselves and their family, while giving them the satisfaction that they have partly prepared the food themselves. This concept is relatively new in Canada.
Take n' Bake model takes the meal assembly store to the consumer as opposed to the consumer coming to the meal assembly facility.
The benefits of this model as opposed to the store-front model include:
Transportation to store This model can break down many barriers to the consumer including transportation. For some consumers, a meal assembly store may be a distance away and the time and distance to travel may be a barrier. For some consumers, they may not own a vehicle or have means to transport themselves to the meal assembly store. This model breaks down that barrier with the delivery system and the geographic satellite delivery sites.
Satisfy Consumer Desire for Leisure Time while Balancing Desire for Health and Preparing Healthy Meals This approach allows for a fun, casual and comfortable familiar environment for consumers while preparing healthy family meals. This model allows for consumers to assemble the meals with their family in their home, involving their children in the process in their own kitchen. As the Vanier Institute report stated the home provides "a reliable and safe refuge from the public sphere, and a reminder of family unity and guarantor of stability". The meal assembly process can be made a family affair. Families can anxiously await the arrival of their Take n' Bake box and the unity the meal assembly process grants the family.
When you cook with your kids, you are setting them up for a healthier future.
The majority of Ontario families don't cook together, yet when children are welcomed into the kitchen, research shows they are more likely to try new foods, eat better and build the confidence they need to prepare healthy meals and snacks for themselves now and when they are older.
Client can also choose to arrange a home party with family, friends and coworkers in a pleasurable way, enjoying a glass of wine while preparing meals for their families ¨ in their own homes.
Ensures Optimal Nutrition Consumers desire healthy meals for their family. In a search for nutritional information on items available through some Meal Assembly Companys it appeared some meals lacked complete nutritional information available on Nutrition Facts panels and some of the meals were higher in sodium or fat and lower in fibre than what is desirable for the consumer.
Take n' Bake is owned and operated by a Registered Dietitian. All meals will meet specific nutrition standards.
These standards have been modeled after the standards set for the Ontario school environment via public policy.
They will also aim to incorporate vegetables in unique ways.
Exponential Growth Taking a look at the scheduling calendar for a typical mal assembly store, one commercial space has 4 to 5 available time slots in a day to serve the public, 5 to 6 days of the week.
The spacing of time slots enables the facility to clean up and restock. My estimate is that each time slot may be able to accommodate a certain number of clients due to space and rotation through stations). If we assume 5 to 6 clients per time slot this can serve approximately 120 to 180 people per week.
With a commercial space designed to support home food assembly, multiple families can be reached. If for example the same number of people accessed the service (i.e. 120-180 people/week) the reach would range from 120-180, to upward to 720 to greater than 1000 if using the home party model. This would have an impact on a greater number of people in the community, expanding the influence of Take n' Bake.
Recruit multiple people to share the vision and work as part of the team =
Greater Outreach Take n' Bake would recruit people to sign on as Consultants. The consultant would promote the Take n' Bake boxes in a geographic region and direct their clients to the ordering and payment system.
Consultants will be enticed to join as it offers minimal financial investment comparable to a franchise or independent meal assembly business. Consultants would make a percentage off of every box sold. Their time, passion and energy are their greatest investment. This would serve as a great home-based part-time business opportunity for interested partners.
Involving consultants has the potential for exponential growth. These people can present the concept via networking, recruit participants and sell the product line, and increase exposure and sales exponentially. This has the potential for serving more people in the community.
Shared overhead costs What is required for Take n Bake is one commercial kitchen that acts as the hub for preparation of the boxes.
From there what is required is a transport truck that delivers boxes across a geographic region.
With the current meal assembly model, multiple meal assembly businesses may be scattered over a geographic region each paying their own rent and utilizing utilities individually. The start-up costs of such a business can pose a real barrier to entrepreneurs.
In this model, one commercial space could serve multiple satellites/consultants as part of a larger team.
Full Description of the Process (including Drawings) See Appendix A
Centralized Coordinating/Distribution Centre:
This method of box delivery is similar to the Good Food Box program that runs across regions in Ontario delivering fresh fruit and vegetables in a box from a hub to various satellites in a geographic region.
The centre will be responsible for.
= Develop all promotional material including website, promoting Take n' Bake = Developing recipes for collection and complete nutritional analysis = Buying of all ingredients to support recipes in collection = Storing of ingredients = Cleaning, prepping and cooking of ingredients = Assembling kits and boxes = Coordinating delivery of boxes to satellite sites ¨ weekly, biweekly, monthly options = Developing content for Take n' Bake Cards (see below for details) = Accepts inquiries and puts people in touch with consultant in their area = Acts as consultant to clients on meal assembly via family or home party model = Develops Introductory workshop for consultants = Develops online video demonstrations for website that support skill building in the kitchen for clients = Maintain quality assurance, work with Public Health Food Safety Inspectors = Business duties ¨ finances etc. , securing personal data The Take n' Bake Box = Each Take n' Bake box will contain:
o Small box: 6 kits which includes the ingredients for 6 different family meals o Large box: 12 kits which includes the ingredients for 12 different family meals = Each kit should provide 8-10 servings per meal for a 2 meals (depends on size of family and how much they eat).
= Each kit will include prepared ingredients that are cut, diced and measured to exact portions needed for the recipe. Each ingredient bag will be labeled with the name of the ingredient.
= Each box will contain 6 Take n' Bake Cards, one for each meal/kit. The card will include:
o Instructions on how to assemble the meal ¨ a step by step very user-friendly process o Cooking instructions o Instructions for freezing o Instructions for thawing and reheating o Tips on how to get children in the household involved in the assembly o Vegetable side dish ideas o Complete nutritional information on the meal Online System will maintain:
o Payments o Schedule of delivery o Client information o Client reward points Consultants:
The Process for Consultant = A consultant submits an application. Take n' Bake will be seeking consultants who have an interest and passion for food and nutrition and promoting healthy eating.
= If approved, the consultant must pay a deposit that will give them a startup package (TBD) = All consultants will be required to attend the following:
o Food Safety Training through local Public Health (paid by Consultant) o An Introductory workshop via Take n' Bake staff o Training on computer ordering system = All consultants are required to:
o Follow process outlined by Take n' Bake (i.e. follow critical control point/food safety regulations and use appropriate control measures, use of email scripts, send out client satisfaction surveys, use of branded promotional material) o Legal requirements will need to be investigated re: copyright of all material and consultants will need to sign off on appropriate documents = There will be no minimal number of "sales" of boxes that a consultant needs to meet. However, there will be incentive for those that do meet certain milestones. This will entice consultants to seek interested people to order a box or host a party. There will also be a separate incentive for consultants to promote the business model to others and recruit them to become a consultant. TBD
= There will be a portion of a box sale that goes to the consultant. There will also be a commission off party model. This amount is yet to be determined.
= As the business grows, like other Networking Models, can look into rewards for consultants for growing their business The Client Process for Client:
= Client makes request for a box through Centre or a local consultant; they are directed to the online ordering and payment system o Request Family Model or Home Party Model (see below for description) o Request small or large box o Request date of delivery from choices available for their geographic region o Note: may request a delivery at an added charge (this will suit those well who have transportation barriers) o Make payment*
o Given a Client Number: this will enable tracking of orders, and issuing of client rewards = *Cost to consumer will be priced to market in order to be comparable.
Costs will aim to recoup food, ingredient, overhead and supply costs while providing a net commission. A
portion of the payment will be on the Take n' Bake Box.
= Pick up box at designated site within designated time (due to food safety). Client can choose delivery option for additional charge.
= Take home the box and store according to directions until read to assemble = Assemble according to directions In addition to the Take n' Bake cards, clients will also receive the following supportive resources:
= Each initial order to Take n' Bake will also receive a Freezer Basics Information kit which includes Freezer tips and a Freezer inventory sheet = Tools to help clients create a supportive eating environment and how to plan a weekly menu using the meals they prepared.
= Each client will also receive a client satisfaction survey that they can complete electronically Description of Options for Client:
Family Option This option is when a single family orders a box (small or large) and arranges pick up at the appropriate location in their geographic location as assigned by their consultant.
Home Party Option There are groups of people who get together casually to batch cook. But batch coking groups require a motivated team leader who will gather the team together, organize what recipes will be made, purchase the food, clean and prepare the food and organize the space and stations. This can be time consuming. Not to mention knowledge of healthy meals and nutrition standards for meals may not be a priority.
Take n' Bake makes the preparation easy for the host! For a home party kit, the number of boxes will depend on the number of clients in the party.
The Process for a Host 1. A host makes contact with a consultant to request a party date. This will be done via an electronic online booking and telephone scheduling for those consumers who may not have Internet access. Time slots will be available after work hours and on weekends to help fit into busy work schedules. If a host requires promotional material, the consultant will have postcards and email scripts to help them.
2. The consultant will send the host a link to a list of family-friendly meal options and guests can rank the options in order of preference. From there the consultant can notify the host of guest's preference by evaluating the meal choices.
3. Guests will confirm their attendance by submitting their payment for their box (as a group they decide on large or small). This will be done via an electronic payment method (see above).
4. In the week leading up to the party the consultant will email the host to remind them of the date and time, the meal choices, and what they need to bring to the party. All the host needs to do is have the space set up for the party ¨ meaning make room for meal assembly (table cloth on tables, clear clutter off counter). The host may wish to have wine or coffee/tea and appetizers.
Music in the background can help set the tone!
5. Prior to the party, the Centre will prepare the boxes. The consultant will than pickup and transport the food safely to the Host home.
6. The consultant will arrive prior to the party start time to help the host set up stations, one for each meal choice.
7. Each of the guests will rotate through each of the stations. At each station an assembly process will be set up and clearly outlined with name of ingredient and instructions on how much to use in assembling the meal. Guests can choose to omit an ingredient if they feel their family would not savor it (e.g.
mushrooms)! The appropriate containers and packaging for freezing meals will be set up as part of the assembly.
mushrooms)! The appropriate containers and packaging for freezing meals will be set up as part of the assembly.
8. Guests will place their finished meals into their own cooler to take home to freeze for later use. Guests will also be sent home with a Take n' Bake. All of this should take no more than 10 minutes a meal!
9. The consultant sends an email afterwards to each participant with a link to a client satisfaction survey.
Types of parties include but not limited to:
= Girls Night Out =
= Baby Showers = Get Well Soon (meal prep for someone recovering from an illness etc.) = Corporate Team Building = Kids Birthday parties School Fundraising Model Schools can arrange to partner with Take n' Bake as a fundraising opportunity.
A portion of the sale of each box sold as part of the fundraising effort will go back to the school. Parents are bombarded with requests to buy chocolates, poinsettias, etc., things they don't want but they feel obliged to buy to support the school. This model will provide parents with a product they most definitely need and would benefit from in supporting the well-being of their family and in managing their time.
Other Possibilities Online web-based instructional videos Subsidy for lower income families Partnering with Good Food Box program Partnering with local farmers to bring local food into concept About the Meals All the meals meet specific nutritional criteria. These criteria meet school nutrition guidelines in Ontario.
http://www.edu.gov.on.ca/extra/eng/ppm/Appendi x 150.pdf
Types of parties include but not limited to:
= Girls Night Out =
= Baby Showers = Get Well Soon (meal prep for someone recovering from an illness etc.) = Corporate Team Building = Kids Birthday parties School Fundraising Model Schools can arrange to partner with Take n' Bake as a fundraising opportunity.
A portion of the sale of each box sold as part of the fundraising effort will go back to the school. Parents are bombarded with requests to buy chocolates, poinsettias, etc., things they don't want but they feel obliged to buy to support the school. This model will provide parents with a product they most definitely need and would benefit from in supporting the well-being of their family and in managing their time.
Other Possibilities Online web-based instructional videos Subsidy for lower income families Partnering with Good Food Box program Partnering with local farmers to bring local food into concept About the Meals All the meals meet specific nutritional criteria. These criteria meet school nutrition guidelines in Ontario.
http://www.edu.gov.on.ca/extra/eng/ppm/Appendi x 150.pdf
Claims
Claims Take n Bake Family Meal Solutions includes the following concepts .cndot. Take n' Bake Kit: concept of prepared ingredients required for a nutritious family meal .cndot. Take n' Bake Box: concept of multiple kits within a box for distribution .cndot. Distribution concept from a central hub to satellite sites .cndot. Take n' Bake consultants .cndot. Take n' Bake Recipe collection .cndot. Take n' Bake Cards with instructions and other supporting information .cndot. Central Online ordering and informational system Disclosures In January 2015, I contacted Lambton County Public Health and spoke with a Food Safety Public Health Inspector. I called to inquire about the regulations that I would need to follow for such an intervention. This inspector advised me she would return my call I have also spoke with a select few of my family and friends to inquire as to whether they could see interest in such a business in the community.
Limitations .cndot. Finding consultants who would be interested in sharing the vision and buying into process and promotion .cndot. Interested consumers in the concept .cndot. Taste preferences of consumers Claims Take n Bake Family Meal Solutions includes the following concepts:
.cndot. Take n' Bake Kit: concept of prepared ingredients required for a nutritious family meal .cndot. Take n' Bake Box: concept of multiple kits within a box for distribution .cndot. Distribution concept from a central hub to satellite sites .cndot. Take n' Bake consultants .cndot. Take n' Bake Recipe collection .cndot. Take n' Bake Cards with instructions and other supporting information .cndot. Central Online ordering and informational system Disclosures In January 2015, I contacted Lambton County Public Health and spoke with a Food Safety Public Health Inspector. I called to inquire about the regulations that I would need to follow for such an intervention. This inspector advised me she would return my call.
I have also spoke with a select few of my family and friends to inquire as to whether they could see interest in such a business in the community.
Limitations .cndot. Finding consultants who would be interested in sharing the vision and buying into process and promotion .cndot. Interested consumers in the concept .cndot. Taste preferences of consumers
Limitations .cndot. Finding consultants who would be interested in sharing the vision and buying into process and promotion .cndot. Interested consumers in the concept .cndot. Taste preferences of consumers Claims Take n Bake Family Meal Solutions includes the following concepts:
.cndot. Take n' Bake Kit: concept of prepared ingredients required for a nutritious family meal .cndot. Take n' Bake Box: concept of multiple kits within a box for distribution .cndot. Distribution concept from a central hub to satellite sites .cndot. Take n' Bake consultants .cndot. Take n' Bake Recipe collection .cndot. Take n' Bake Cards with instructions and other supporting information .cndot. Central Online ordering and informational system Disclosures In January 2015, I contacted Lambton County Public Health and spoke with a Food Safety Public Health Inspector. I called to inquire about the regulations that I would need to follow for such an intervention. This inspector advised me she would return my call.
I have also spoke with a select few of my family and friends to inquire as to whether they could see interest in such a business in the community.
Limitations .cndot. Finding consultants who would be interested in sharing the vision and buying into process and promotion .cndot. Interested consumers in the concept .cndot. Taste preferences of consumers
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA2880667A CA2880667A1 (en) | 2015-01-30 | 2015-01-30 | Take n' bake family meal solutions |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA2880667A CA2880667A1 (en) | 2015-01-30 | 2015-01-30 | Take n' bake family meal solutions |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2880667A1 true CA2880667A1 (en) | 2016-07-30 |
Family
ID=56855884
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA2880667A Abandoned CA2880667A1 (en) | 2015-01-30 | 2015-01-30 | Take n' bake family meal solutions |
Country Status (1)
| Country | Link |
|---|---|
| CA (1) | CA2880667A1 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20190254332A1 (en) * | 2018-02-19 | 2019-08-22 | Cook de Cuisine LLC | Method of Providing a Restaurant Quality Meal to a Home Cook |
-
2015
- 2015-01-30 CA CA2880667A patent/CA2880667A1/en not_active Abandoned
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20190254332A1 (en) * | 2018-02-19 | 2019-08-22 | Cook de Cuisine LLC | Method of Providing a Restaurant Quality Meal to a Home Cook |
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