CA2866134A1 - Method and system for using neuroscience to predict consumer preference - Google Patents

Method and system for using neuroscience to predict consumer preference Download PDF

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Publication number
CA2866134A1
CA2866134A1 CA 2866134 CA2866134A CA2866134A1 CA 2866134 A1 CA2866134 A1 CA 2866134A1 CA 2866134 CA2866134 CA 2866134 CA 2866134 A CA2866134 A CA 2866134A CA 2866134 A1 CA2866134 A1 CA 2866134A1
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CA
Canada
Prior art keywords
valence
stimuli
measuring
response
paradigm
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA 2866134
Other languages
English (en)
French (fr)
Inventor
Sophie LEBRECHT
Michael J. Tarr
David SHEINBERG
Moshe Bar
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Carnegie Mellon University
Brown University
Original Assignee
Carnegie Mellon University
Brown University
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Carnegie Mellon University, Brown University filed Critical Carnegie Mellon University
Publication of CA2866134A1 publication Critical patent/CA2866134A1/en
Abandoned legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Measurement Of The Respiration, Hearing Ability, Form, And Blood Characteristics Of Living Organisms (AREA)
  • Magnetic Resonance Imaging Apparatus (AREA)
CA 2866134 2012-03-02 2013-03-04 Method and system for using neuroscience to predict consumer preference Abandoned CA2866134A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201261634552P 2012-03-02 2012-03-02
US61/634,552 2012-03-02
PCT/US2013/028945 WO2013131104A1 (en) 2012-03-02 2013-03-04 Method and system for using neuroscience to predict consumer preference

Publications (1)

Publication Number Publication Date
CA2866134A1 true CA2866134A1 (en) 2013-09-06

Family

ID=49083384

Family Applications (1)

Application Number Title Priority Date Filing Date
CA 2866134 Abandoned CA2866134A1 (en) 2012-03-02 2013-03-04 Method and system for using neuroscience to predict consumer preference

Country Status (6)

Country Link
US (1) US20150100376A1 (https=)
EP (1) EP2820561A4 (https=)
JP (1) JP2015511744A (https=)
KR (1) KR20150005527A (https=)
CA (1) CA2866134A1 (https=)
WO (1) WO2013131104A1 (https=)

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11263689B2 (en) 2015-10-08 2022-03-01 Drinks Holdings, Inc. Wine label affinity system and method
US10404566B2 (en) * 2016-03-08 2019-09-03 Netflix, Inc. Online techniques for parameter mean and variance estimation in dynamic regression models
US20220383343A1 (en) * 2020-09-03 2022-12-01 Mass Minority Inc. Methods and systems for monitoring brand performance employing transformation or filtering of sentiment data
KR102446514B1 (ko) * 2020-12-03 2022-09-23 고려대학교 산학협력단 의미 점화 메커니즘을 통한 의미 정보망 측정 서버 및 그 동작 방법
WO2022212971A1 (en) * 2021-04-02 2022-10-06 The Regents Of The University Of California System for determining trademark similarity
EP4607432A4 (en) * 2023-01-25 2026-04-15 Kikkoman Corp VALUE ESTIMATION SYSTEM, VALUE ESTIMATION METHOD, VALUE ESTIMATION DEVICE, VALUE ESTIMATION PROGRAM, AND STORAGE MEDIA ON WHICH SAID PROGRAM IS RECORDED

Family Cites Families (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6099319A (en) * 1998-02-24 2000-08-08 Zaltman; Gerald Neuroimaging as a marketing tool
WO2001039664A1 (en) 1999-12-02 2001-06-07 The General Hospital Corporation Method and apparatus for measuring indices of brain activity
US20070117072A1 (en) * 2005-11-21 2007-05-24 Conopco Inc, D/B/A Unilever Attitude reaction monitoring
US8535060B2 (en) * 2006-08-25 2013-09-17 Brain & Science Llc System and method for detecting a specific cognitive-emotional state in a subject
US8296172B2 (en) * 2006-09-05 2012-10-23 Innerscope Research, Inc. Method and system for determining audience response to a sensory stimulus
US20080255949A1 (en) * 2007-04-13 2008-10-16 Lucid Systems, Inc. Method and System for Measuring Non-Verbal and Pre-Conscious Responses to External Stimuli
US20090318773A1 (en) * 2008-06-24 2009-12-24 Searete Llc, A Limited Liability Corporation Of The State Of Delaware Involuntary-response-dependent consequences
US8965822B2 (en) * 2011-05-11 2015-02-24 Ari M. Frank Discovering and classifying situations that influence affective response

Also Published As

Publication number Publication date
EP2820561A1 (en) 2015-01-07
EP2820561A4 (en) 2015-11-25
KR20150005527A (ko) 2015-01-14
JP2015511744A (ja) 2015-04-20
US20150100376A1 (en) 2015-04-09
WO2013131104A1 (en) 2013-09-06

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Legal Events

Date Code Title Description
FZDE Discontinued

Effective date: 20190305