CA2847908A1 - Systemes et procedes de selection et d'insertion de publicite en temps reel - Google Patents

Systemes et procedes de selection et d'insertion de publicite en temps reel Download PDF

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Publication number
CA2847908A1
CA2847908A1 CA2847908A CA2847908A CA2847908A1 CA 2847908 A1 CA2847908 A1 CA 2847908A1 CA 2847908 A CA2847908 A CA 2847908A CA 2847908 A CA2847908 A CA 2847908A CA 2847908 A1 CA2847908 A1 CA 2847908A1
Authority
CA
Canada
Prior art keywords
avail
metadata
video
client device
encoder
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA2847908A
Other languages
English (en)
Inventor
Luojun Jin
Vinay Kumar
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Rogers Communications Inc
Original Assignee
Rogers Communications Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Rogers Communications Inc filed Critical Rogers Communications Inc
Publication of CA2847908A1 publication Critical patent/CA2847908A1/fr
Abandoned legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Computer Graphics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)
CA2847908A 2011-10-13 2011-10-13 Systemes et procedes de selection et d'insertion de publicite en temps reel Abandoned CA2847908A1 (fr)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CA2011/050641 WO2013053038A1 (fr) 2011-10-13 2011-10-13 Systèmes et procédés de sélection et d'insertion de publicité en temps réel

Publications (1)

Publication Number Publication Date
CA2847908A1 true CA2847908A1 (fr) 2013-04-18

Family

ID=48081294

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2847908A Abandoned CA2847908A1 (fr) 2011-10-13 2011-10-13 Systemes et procedes de selection et d'insertion de publicite en temps reel

Country Status (2)

Country Link
CA (1) CA2847908A1 (fr)
WO (1) WO2013053038A1 (fr)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104396270A (zh) * 2013-07-02 2015-03-04 华为技术有限公司 一种流媒体处理的方法、装置及系统
US9848241B2 (en) 2014-11-05 2017-12-19 Microsoft Technology Licensing, Llc Increased user efficiency and interaction performance through dynamic adjustment of auxiliary content duration
US10785514B1 (en) 2019-03-14 2020-09-22 Wurl Inc. Campaign router

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6944585B1 (en) * 2000-09-01 2005-09-13 Oracle International Corporation Dynamic personalized content resolution for a media server
US8375405B2 (en) * 2007-03-13 2013-02-12 Microsoft Corporation Contextual television advertisement delivery
US9071859B2 (en) * 2007-09-26 2015-06-30 Time Warner Cable Enterprises Llc Methods and apparatus for user-based targeted content delivery
US20090164301A1 (en) * 2007-12-21 2009-06-25 Yahoo! Inc. Targeted Ad System Using Metadata
US9503691B2 (en) * 2008-02-19 2016-11-22 Time Warner Cable Enterprises Llc Methods and apparatus for enhanced advertising and promotional delivery in a network

Also Published As

Publication number Publication date
WO2013053038A1 (fr) 2013-04-18

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Legal Events

Date Code Title Description
EEER Examination request

Effective date: 20140306

FZDE Discontinued

Effective date: 20151014