CA2748260A1 - Gestion de publicite ciblee - Google Patents

Gestion de publicite ciblee Download PDF

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Publication number
CA2748260A1
CA2748260A1 CA2748260A CA2748260A CA2748260A1 CA 2748260 A1 CA2748260 A1 CA 2748260A1 CA 2748260 A CA2748260 A CA 2748260A CA 2748260 A CA2748260 A CA 2748260A CA 2748260 A1 CA2748260 A1 CA 2748260A1
Authority
CA
Canada
Prior art keywords
targeted advertisement
receiver
broadcast
targeted
stored
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CA2748260A
Other languages
English (en)
Other versions
CA2748260C (fr
Inventor
Dan Minnick
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Dish Technologies LLC
Original Assignee
EchoStar Technologies LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by EchoStar Technologies LLC filed Critical EchoStar Technologies LLC
Publication of CA2748260A1 publication Critical patent/CA2748260A1/fr
Application granted granted Critical
Publication of CA2748260C publication Critical patent/CA2748260C/fr
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/432—Content retrieval operation from a local storage medium, e.g. hard-disk
    • H04N21/4325—Content retrieval operation from a local storage medium, e.g. hard-disk by playing back content from the storage medium
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/633—Control signals issued by server directed to the network components or client
    • H04N21/6332—Control signals issued by server directed to the network components or client directed to client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/654—Transmission by server directed to the client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/654—Transmission by server directed to the client
    • H04N21/6543—Transmission by server directed to the client for forcing some client operations, e.g. recording
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Databases & Information Systems (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
CA2748260A 2008-12-24 2009-12-22 Gestion de publicite ciblee Active CA2748260C (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/344,056 2008-12-24
US12/344,056 US20100162301A1 (en) 2008-12-24 2008-12-24 Targeted advertising management
PCT/US2009/069273 WO2010075432A1 (fr) 2008-12-24 2009-12-22 Gestion de publicité ciblée

Publications (2)

Publication Number Publication Date
CA2748260A1 true CA2748260A1 (fr) 2010-07-01
CA2748260C CA2748260C (fr) 2014-07-29

Family

ID=42268059

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2748260A Active CA2748260C (fr) 2008-12-24 2009-12-22 Gestion de publicite ciblee

Country Status (6)

Country Link
US (1) US20100162301A1 (fr)
EP (1) EP2377311A4 (fr)
CA (1) CA2748260C (fr)
MX (1) MX2011006874A (fr)
TW (1) TW201039635A (fr)
WO (1) WO2010075432A1 (fr)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7886226B1 (en) * 2006-10-03 2011-02-08 Adobe Systems Incorporated Content based Ad display control
GB2444973A (en) * 2006-12-22 2008-06-25 British Sky Broadcasting Ltd Media demand and playback system
US9639531B2 (en) 2008-04-09 2017-05-02 The Nielsen Company (Us), Llc Methods and apparatus to play and control playing of media in a web page
US8670647B2 (en) * 2010-06-28 2014-03-11 Harris Technology, Llc Locking of programs against fast forwarding
US9100719B2 (en) * 2012-12-03 2015-08-04 Brightcove, Inc. Advertising processing engine service
US9747330B2 (en) 2013-03-15 2017-08-29 Brightcove Inc. Demographic determination for media consumption analytics
US20140281980A1 (en) * 2013-03-15 2014-09-18 Chad A. Hage Methods and Apparatus to Identify a Type of Media Presented by a Media Player
US9547867B2 (en) 2014-05-07 2017-01-17 International Business Machines Corporation Targeted advertising and customized display of advertisements in satellite broadcasting

Family Cites Families (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
IL125141A0 (en) * 1998-06-29 1999-01-26 Nds Ltd Advanced television system
US8290351B2 (en) * 2001-04-03 2012-10-16 Prime Research Alliance E., Inc. Alternative advertising in prerecorded media
US7266832B2 (en) * 2001-06-14 2007-09-04 Digeo, Inc. Advertisement swapping using an aggregator for an interactive television system
US20030031455A1 (en) * 2001-08-10 2003-02-13 Koninklijke Philips Electronics N.V. Automatic commercial skipping service
US20030154128A1 (en) * 2002-02-11 2003-08-14 Liga Kevin M. Communicating and displaying an advertisement using a personal video recorder
US7614066B2 (en) * 2002-05-03 2009-11-03 Time Warner Interactive Video Group Inc. Use of multiple embedded messages in program signal streams
US20060013556A1 (en) * 2004-07-01 2006-01-19 Thomas Poslinski Commercial information and guide
US20070079342A1 (en) * 2005-09-30 2007-04-05 Guideworks, Llc Systems and methods for managing local storage of on-demand content
US7568211B2 (en) * 2005-11-16 2009-07-28 Industrial Technology Research Institute System and method to implement business model for advertising revenue by detecting and tracking audience members who visit advertiser designated locations
US20070288951A1 (en) * 2006-04-28 2007-12-13 First Data Corporation Incentives for viewing advertisements
US20070283385A1 (en) * 2006-06-01 2007-12-06 Chaoxin Charles Qiu Methods and apparatus to provide media content created for a specific individual via IPTV
EP2143271B1 (fr) * 2007-04-04 2012-06-20 Visible World Inc. Systèmes et procédés pour modifier des messages publicitaires
US9503691B2 (en) * 2008-02-19 2016-11-22 Time Warner Cable Enterprises Llc Methods and apparatus for enhanced advertising and promotional delivery in a network

Also Published As

Publication number Publication date
MX2011006874A (es) 2011-08-03
EP2377311A4 (fr) 2014-04-16
US20100162301A1 (en) 2010-06-24
TW201039635A (en) 2010-11-01
WO2010075432A1 (fr) 2010-07-01
CA2748260C (fr) 2014-07-29
EP2377311A1 (fr) 2011-10-19

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