CA2677545A1 - Electronic processing of coupons via an intelligent clearing network - Google Patents

Abstract

In an embodiment, a system for redeeming coupons, promotions, or incentives comprises a network through which a Point-of-Sale (POS) terminal communicates, through a POS
controller, with an Intelligent Clearing Network (ICN) server. One or both of the POS
terminal and POS controller are installed with POS bridge software. The ICN
server is configured to run a real time software application while in communication with the POS
terminal, wherein the POS terminal transmits coupon transaction information including universal product codes to the ICN server via the network.

Description

INTELLIGENT CLEARING NETWORK
CROSS REFERENCE TO RELATED APPLICATIONS
[0001] This application is a continuation-in-part patent application which claims priority under 35 U.S.C. 120 from U.S. Patent Application Serial No. 11/439,725, filed May 23, 2006, the entire contents of which are hereby incorporated by reference in their entirety.
TECH~Ii ICAL FIELD

[0002] The invention relates to the distribution and electronic processing of coupons and/or incentives, and, in particular, to a network based system and method for validating and redeeming coupons.

BACKGROUND

[0003] Coupons provide benefits to manufacturers and consumers. For example, coupons are a beneficial way for manufacturers to test consumer interest in specific products, deterrnine optim~al pricing, and move out older inventory. illy1ail by the postal system, newspapers, and stores usually serve as outlets for providing coupons to consumers. Consumers benefit because coupons are universally accepted, follow GSI
(including Uniform Commercial Code) guidelines, are easily understood by consumers, and require no prior notification to a retailer. The coupons may be clipped out frorri the source document.

[0004] However, there are several disadvantages to usizzg coupons. These include, for the consumer, the labor and time expended in clipping and organizing coupons.
For the manufactu. er and retailer, the manual clearing of coupons is labor intensive and may not provide vital market intelligence for weeks or months. Extended barcodes, prov?ding useful marketing intelligence to manufacturers, are not captured by a retailer and therefore are not available to manufacturers until the coupon completes a manual clearing process. IVlistakes in printing coupons also can last for the duration of a promotion.

[0005] Accordingly, there is need for a fast, convenient way for processing coupons and/or offers and quickly providing comprehensive market intelligence to retailers and I

manufacturers. There also is a need for a way to facilitate using coupons whether at a retailer site or through a web site.

SUMMARY

[0006] In accordance with an aspect of the invention, a system is provided that comprises an Intelligent Clearing Network (ICN) network; a point-of-sale (POS) terminal;
a POS
controller; an ICN server, wherein the POS terminal transrrdts first coupon and/or incentive related information at the POS terminal to the POS controller for redemption and validation via the network at the ICN server, the first coupon and/or incentive related information including universal product codes contained in a transaction.

[0007] In accordance with another aspect of the invention, a method for processing at least one of coupons and incentives, comprises: reading first coupon or incentive related information from a terminal, the first coupon or incentive related information including universal product code information; transmitting the first coupon or incentive related in.formation through a network to a coupon and/or incenti-ve processing server for validation and redemption; if the coupon and/or incentive processing server validates the first coupon or incentive related infonnation, transmitting second coupon or incentive related information through the network to the terrninal.

[0008] In accordance with a further aspect of the invention, a computer readable medium storing computer code for processing couloons and/or ince-ritives across a network, coinprising: computer code for transfer.ring first coupon and/or incentive related infonnation including universal product code information from a terniinal across the r1Pturnrk; computer code for receiving, ir:terpreting, and ccrnparing the first ccupon and/or incentive related information at a coupon and/or incentive processing server; i f a coupon and/or incentive code is validated, computer code for retrieving coupon and/or incentive codes and any corresponding target universal product codes triggered by the validation of the coupon and/or incentive codes from a centralized database;
computer code for transmitting the retrieved coupon and/or incentive codes to the terrninal via the network; and computer code for redeeming the coupon and/or incentive codes.

[0009] In accordance with yet another aspect of the invention, a computer readable medium storing computer code for processing coupons across a network, comprises computer code for permitting a user to download and print out a coupon accessed via the world wide web, the coupon having first coupon related information; computer code for transferring the first coupon related information including universal product code information from a ternzinal across the network; computer code for receiving, interpreting, and comparing the first coupon incentive related information at a coupon processing server; if a coupon code is validated, computer code for retrieving coupon codes and any corresponding target universal product codes triggered by the validation of the coupon codes from a centralized database; computer code for transmitting the retrieved coupon codes to the terminal via the network; and computer code for redeeming the coupon codes.

[00010] In another aspect of the invention, a po?nt of sale (POS) terminal comprises a first interface configured to receive information regarding a transaction to purchase at least one product; a second interface configured to receive information from and transmit lnforination to a retailer ser rer; a processor; and a memory for stoling a point of sale bridge software configured to redeem a manufacturer coupon and/or incentive contained in a promotion request message received through the second interface, the processor configured to receive information from the first interface and to receive and transmit information through the second interface and configured to execute the point of sale bridge software.

[00011] In still a fi.irther aspect of the invention, a point of sale (POS) retailer server conlprises a first interface for receiving information from and transmitting information to a point of sale terminal; a second :i terface for recelving informatlon fiforn and transmitting infonnation to an intelligent clearing network server via a rletwor1L; a processor; and a memory configured to store a point of sale bridge software configured to format a promotion request message and send the promotion request message in real time to an intelligent clearing network server promotion redemption real time service, the processor being configured to receive and transmit infornation through the first aiid second interfaces and configured to execute the point of sale bridge soflware.

[00012] In an aspect of the invention, an Intelligent Clearing Network (ICN) server comprises a processor; an interface configured to pennit communications over a network;
an ICN database, wherein the processor of the ICN server is configured to control the execution of an ICN promotion manager application, an ICN database application, and an ICN promotion redemption service and is configured to receive and transmit data and commands through the interface.

BRIEF DESCRIPTION OF THE DRAWINGS

[00013] The foregoing and other aspects of these teachings are made more evident in the following Detailed Description, when read in conjunction with the attached drawings, wherein:
FIG. I illustrates an embodiment of a system for redeeming coupons;
FIG. 2A illustrates a block diagram of a first embodiment of information flow;
FIG.2B illustrates a block diagram of a second embodiment of information flow;
FIG. 3A illustrates an embodiment of the back side of a coupon card;
FIG. 3B iIlustrates an embodiment of the front side of a coupon card;
FIG. 4 illustrates a first embodiment of an insert with a card attached;
FIG. 5 illustiates a second embodiment of the coupon card utilizing RFID
technology;
FIG. 6 illustrates an embodiment of a coupon redemption process between a Point of Sale ten',.al and an Intelligent Clearing Net-wrork server;
FIG. 7 illustrates an embodiment of a coupon code format;
FIG. 8 (FIGs. 8A and 8B) illustrates an embodiment, in detail, of the process of generating and redeeming a coupon card;
FIG. 9 (FIGs. 9A and 9B) ilb~strates an alternate embodiment, in detail, of the process of generating and redeeming a coupon card;
FIG. 10 shows an embodiment of a system using trigger and target UPCs over a network;
FIG. 11 shows an embodiment of a system permitting a consumer to opt-in to coupons, promotions, or incentives;
FIG. 12 (F'IGs. 12A and 12B) shows an example of a process for assigning and display promotions and purchasing products advertised through the promotions;
FIG. 13 shows an embodiment of ICN data flow;

FIG. 14 shows an embodiment of ICN incentive management;
FIG. 15 shows an embodiment of a retail environment that uses ICN;
FIG. 16 shows an embodiment of a method for entering trigger and target UPCs through a browser;
FIG. 17 shows an embodiment of an ICN;
FIG. 18 shows an embodiment of the automated clearing house processing incorporated in a financial settlement system;
FIG. 19 shows an embodiment of a debiting and crediting process;
FIG. 20 shows an ICN system integrated with an ACH processing system; and FIG. 21 shows an embodiment of a system that may operate as the system ilha.sirated by FIGs. 10 or 11.

DETAILED DESCRIPTION

[00014] Non-limiting embodiments of the invention are further described below.
However, it should be appreciated that some of the features of the embodiments of the invention may be used to advantage without the corresponding use of other features. As such, the foregoing description should be considered as merely illustrative of the principles of the invention, and not in limitation thereof. Further, one skilled in the art may appreciate that the invention can be practiced by other than the described embodiments; that these described embodiments are presented for the purposes of illustration a~-Zd not of limitation.

[00015] Embodiinents of the invention relate to a coupon processing system and method that allows for automatic processing of coupons and provides linkage between a coupon card and coupon information stored in a centralized database. The coupon processing may entail validation (and invalidation) and, when valir~ated rede.mpt;on of the appropriate coupon(s) or other appropriate action. The embodiments present novel ways of bundling technologies, including existing technologies such as real time communications and large volume data processing facilities, into a functioning operational platform and also present novel ways for doing busil-less.
Consumers may use the coupon card for a variety of products offered by a manufacturer and/or retailer.

[00016] FIG. 1 shows an embodiment of a system for redeeming coupons associated with a coupon card via a centralized database. The system may be an Intelligent Clearing Network (ICN) having an ICN server 114. The ICN may be an Intelligent Coupon Network, an Intelligent Incentive Network, an Intelligent Coupon and Incentive Network, or the like.

[00017] An ICN is a system that can provide for the electronic validation and redeinption of coupons and/or incentives through real time communications and a centralized database, such as ICN database 116, which is coupled to the ICN
server 114.
The ICN server 114 executes software applications that process coupons for one or more manufacturers who have transacted with the ovmer of the ICN server 114 to provide such processing. The ICN server is accessible via a retailer's wide area or other network (WAN or other network) and has an ICN promotion redemption service (PRS) installed and running in real time to accept connections over a configured listening transfer control protocol port. In embodiments, a plurality of manufacturer servers 110 may be configured to communicate with the ICN server 114. The ICN server 114 may tabulate the raw data of the coupon processing transactions for a specific manufactnzrer and provide the tabulated data to the specific manufacturer in the form of reports.

[00018] Coupon and/or incentive processing typically includes validation and redemption and the supplying of the raw data to the appropriate manufacturer.
in the en-mbodiment show-n in Figure i, a coupon card may be read by a card reader 102 at a retail store or other establishrnent. The coupon information from the coupon card may then be sent to the Point-of-Sale (POS) terminal which then may transmit the infonnation to the retail store server 106. The central component of a POS terminal is the processor tha_n_ executes software application(s). The POS terminal may include a processor, memory, input/output interface circuitry, and the software application(s) to reformat coupon information in an appropriate digital form. The retail store server may record the coupon information and may transmit it to server 114, such as an ICN server, via a network 120. The retail store server, which may be a retail POS controller, includes a processor and input/output interfaces, as needed, and may be implemented as a microprocessor based device, a main frame, a stand alone computer, or a network of computing devices. An ICN server may be a server dedicated solely to the processing of manufacturers' coupons and includes a processor. Associated with the server may be a centralized database 116 that is incorporated within the server or may be a stand alone device or storage system, such as a Redundant Array of Independent Disks (RAID). The network 120 may be an internet, such as the World Wide Web, an intranet, an extranet, or another network, and may use wired or wireless technology or a mixture of wired and wireless technology. The ICN server 114 then may notify the manufacturer of a completed transaction or completed set of transactions by sending status information to the manufacturer's server 110. As in the case of the ICN server 114, the manufacturer's server 110 may also include a processor, input/output interfaces, and memory to perform the function of processing coupons. The manufacturer's database 112 may be stored within a memory of the manufacturer's server I10 or as a stand alone device or system.
Instead of transmitting coupon information from the retail server 106 to the ICN server 114, the coupon information may be transmitted from the retail server 106 to the appropriate manufacturer's server 110 for redemption. In this alternative embodiment, the manufacturer's server 110 notifies the ICN server 114 of the coupon redemption, as shov:T. in FIG. 2B.

[00019] The coupon and/or incentive processing system (e.g., ICN system) distributes coupon codes, such as standard Uniform Code Council Systern 5 coupon codes or GS 1 coupon codes, associated with a coupon card. hl an embodiment, the coupon card may be a one-use card. In another embodiment, uze coupon card may be useable as long as at least one coupon offer has not expired for a product that has yet to be purchased or a product limit that has not been attained. In yet another embodiment, the coupon card may be updated so as to provide additional coupon offers to a consumer.
Tn still a further embodlfnent, the coupon card may be a permanent coupon card in w~iich coupon information is updateable via a manufactzarer's server or a c.oupon processi.ng server.

[00020] Embodiments of the invention relate to information associated with a coupon card. A unique account number may be assigned to the consumer coupon card on a magnetic ink character recognition strip (i.e., magstripe) on the back of the cons-amer coupon card. A magstripe card has a strip of binding material containing ferromagnetic particles which is capable of storing data and is read by a reader head such as may be found in magnetic card readers. The system may include a centralized database containing the unique account numbers assigned to each card and a list of available manufacturer coupon codes assigned to the account numbers on each coupon card.
The coupon card may link the consumer at the Point of Sale (POS) to a centralized database where the coupons, promotions, or incentives reside. The linkage of one or more coupons, promotions, or incentives to a coupon card may be set at the time the coupon card is provided with a unique account number or shortly thereafter. In embodiments, where the coupons, promotions, or incentives may be updated, the coupon card account number may be linked to various coupons, promotions, or incentives at various times. In distribution methods contemplated by the invention, the consumer may _receive a coupon card through a variety of ways, including, but not limited to, on a product's package, newspapers, magazines, postal system mail, or in-store promotions. In one embodiment, during checkout, the cashier presses a coupon card function key on the POS
termip.al and the consumer may slide his or her coupon card through the card reader, whereupon the POS terminal software may establish a communications link with a server, such as the retailer's server 106 or other computing device, and transriiit the account number on the coupon card over the store's real time communication line to the centralized database of a coupon processing computer, such as an Intelligent Clearing Network server 114. The centralized database application may validate the account number, query the centralized database for any active coupon codes found, and transmit tne first set of digits/
alphanumeric characters consisting of infoA-anation, such as the NSC (Number System Code), Manufacturer Number, Family Code, and Value Code of each active coupon code back to the POS terminal. Then, the POS terminal may begin a validation process to validate each co-lpon code against products purchased by the consumer for any caupon code redeemed, and the POS application, upon validation of a coupon c.ode, may transmit back to the centraiized database the second set of digits/ alphanumeric characters, corresponding to the redeemed coupon code, such as the NSC (Number System Code), Manufacturer Number, Family Code, and Value Code. In an example of an impl_ementation, the first set and second set of digits are eleven digits each in the case of a system 5 coupon and or twelve digits each in the case of a systern 99 coupon.
The first and second set of digits mav have an equal number of dioit.s/ alphanumeric characters or a different number of digits or alphanumeric characters. For example, the first set of digits may include 13 alphanumeric characters and the second set 11 alphanumeric characters.

[00021] The coupon card 302 may be formed on a substrate, such as plastic or paper or other medium that is typically flexible, sufficiently durable, and cost effective to produce. For example, a 10 mil thick plastic sheet may be sized to the length and width of a credit card or key ring card. Thus, the coupon card may advantageously be of various sizes including the form of a credit card, grocery store shopper's card or key ring for ease of carrying in a wallet or purse or on a key ring.

[00022] As shown in FIG. 3B, the front of the coupon card 302 may display an image 308 of one or more products for which the coupon card offers a discount, including an image 310 of the amount and conditions of the savings. The displayed image may be formed through printing directly on the substrate or through application of a preprinted label. Other image forming techniques may be used including polytronic labeling. To better protect the information on a coupon card, non-optically readable technology may be used, The non-optically readable technology may include electromagrietics, magnetics, or smart card technology. As shown in FIG. 3A, in an embodiment, the back of the coupon card 302 has a swipe strip 304, preferably a Magnetic Ink Character Recognition (MICR) strip. Alternatively, Radio Frequency identification (RFIi) technology or otrher elzctrornagnetics technology, such as Radio Frequency Data Comrnunication (RFDC), may be err_ployed. Where an RFID couporl card is impleinented, the corresponding electronic circuitry on the coupon card may be formed on or adhered to the substrate of the coupon card. Yet, alternatively, optically readable techLology, sich as optically scannable bar codes, may be used. lrz an optically readable embodiment, coupon identification information 306 may be provided in a user viewable form on the back of the coupon card 302. In certain embodiments, biometric identification tech.niques may be employed. For example, in a biometric identification embodiment, a fingerprint scanning pad may be attached or placed proximate to the card reader in which a communications link is established between the fingerprint scanning pad and the POS terminal.

[00023] FIG. 5 illustrates an embodiment of a coupon card using RFID
technology. An antenna 502 on the coupon card 508 may transmit and receive information from an RFID reader. The received information may be filtered, amplified, and digitized by processing signal circuitry 510 which may then be further processed for information content by processor 504. Coupled to the processor may be a memory 506.
The coupon card memory 506 may be of one or more types of memory, including volatile memory, such as random access memory, and/or non-volatile memory, such as battery backed random access memory and/or read only memory.

[00024] Embodiments of the invention offer a way for Consumer Package Good's (CPG) manufacturers (i.e., manufacturers of consumables such as cleaning products, food, beverages, clothing, and the like) to distribute GSI, Uniform Code Council guideline or other coupons without the need of an optically readable barcode.
Through a Direct Mail promotion, In-Store promotion, or a Free-Standing Insert (FSI) in the Sur.day newspaper, the consumer may receive an insert, sheet, or flyer with a coupon card having a Magnetic Ink Character Recognition strip on its baclc. To aid a consumer, a shopping list 318, as shown in FIG. 4, may be provided along with a removable coupon card 302 detachable or removable from the insert, sheet, or flyer 312. To further aid a consumer, coupon il~iformation 316 may be printed or labeled on ihe insert, sbeet, or i`lyer 312. The coupon information, in an embodiment, may provide a list of one or more brands with the a.x-nount of savings on a purchase; for example, Brand A's coupon may be a 50 cent off coupon, Brand B may require a purchase of two Brand B products for a savings of $ 2, Brand C may offer a 60 cent savings when purchased with Brand D, etc.
Additionally, a space 314 may be dedicated to advertising, such as by displaying an image of oi.e or more of the p_rod cts, and another space 320 dedicated to miscel?aneous info n ation, such as a recipe. The revenue source for the coupons may be the m?nufac.turor of Consumer Package 'Goods (CPG). The CPG manufacturer may pay for printing and distributing coupons on the coupon processing network, including FSI pages, Direct Mail, and In-Store, on package printing or labeling, coupon clearing fees, and real time data feeds for up to date promotion analysis and accounting.

[00025] FIG. 6 illustrates an embodiment of a method for processing one or more coupons from a coupon card. In an embodiment, contained in the Ni?CR str_p of a coupon card is a unique number assigned to the coupon card. At the POS 602, the consumer may swipe his/her coupon card through a card reader as would be done in a debit or credit card transaction. Using the real time communication network in the store, a network message may be sent 604 to the centralized database containing the unique coupon card account number along with the retailer's identification and location. The coupon processing server coupled to the centralized database may validate the unique ID
number 606 and search for available coupons assigned to the card in the coupon processing server centralized database. Any coupon codes which have not expired or were not previously redeemed may be transmitted back to the POS terminal for normal validation 608 as part of a message that includes the retailer's identincation and location and the identification of the POS terminal. For any coupon which is redeemed, the POS
terminal may send back a network message to the coupon processing server centralized database indicating which coupons were successfully redeemed. The coupon processing server centralized database may update the customer record, accordingly. As shown in FIG. 6, the coupon processing server may send the first several (e.g., eleven) digits/
alphanumeric characters of the available coupon codes to the POS tei-m.iilal via the retail server and network 610. The POS terminal may validate the coupons 612 and send the redeemed coupon code to the coupon processing server 614 as a second several digits/
alphanumeric characters and also, as additional digits and alphanumeric characters, other CS1 coupon code inforrnation (e.g., by triggering the Unifomz Product Code (U-'1- C) of the barcode in_for?nation fiom a scanned product corresponding to the coupon reing redeemed), to the coupon processing server via the network 616. The coupon processing server may then deactivate the redeemed coupons 618. The coupon processi:ig server may also retrieve the remainder of the GSI code con-esponding to oach of the redeemed coupons and send this information and information rPg_a._rding the ,?r-?que coupon carcl number and retailer, information (e.g., location, POS terminal identification, time of purchase) to the corresponding CPG manufacturer.

[00026] The method of distributing, redeeming, and clearing Manufacturer ^oupons may benefit all three groups involved in the transaction - consumers, retailers, and manufacturers. The benefit to consumers is the ease of use because clippin.g and/or organizing coupons is no longer needed. The benefits to the ret?;ler are reducing the labor associated with processing paper coupons and substantially reducing the time it takes to receive reimbursement for the promotions from the manufacturer. The benefits to the manufacturer potentially include a better product for the consumer resulting in increase response rates, real time promotion tracking, faster and more reliable accounting, and a reduction in fraud associated with paper coupons.

[00027] Thus, embodiments disclosed provide a system and method that may be used for electronically distributing and clearing a variety of coupons. Each coupon may have a code. Each coupon code may include a base portion and an extended portion. For example, the embodiments may be used with GS 1 coupons, such as the formerly designated Uniform Code Council ~IJCC) system five and system ninety nine manufacturer coupons. GS 1 format standards are maintained by the GS 1 standards organization, formerly known as the Uniform Code Council. In an embodiment, similar to debit, credit and Electronic Benefit Transactions (EBT), the POS terminal reads a unique code from a coupon code and transmits this unique code to a centralized database, such as the centralized database of a coupon processing server via a network.

[00028] An example of an implementation of the coupon processing method of t"r~e invention is provided. A coupon card with unique coupon card account number 12345678 may have a coupon for .50 off a 2 liter beverage drink assigned to it; for example, 54900011050x, where x is the check digit. The check digit may be useful for paper coupons with bareodes beirig scanned by a scanner. On the ICN
centralized database, the iull coupon code assigned to card 123450578 may incl_ude a string of digits or alphanumeric characters such as 54900011050 x 8101 0 88062 0306. The consumer may purchase a 2 liter beverage drink with, for example, UPC code 0:49000:06390 and may swipe his or her coupon card. The POS termu~:al may transmit the coupon card account number, 12345678, to the ICN seiver. The ICN setver may ther send back a corresponding coupon code, e.g. 54900011050, to the POS terminal. The POS
terminal then may determine if the coupon code is valid through a validation process, such as standard coupon validation routines. The POS terzninal may send back to ICN a redeemed coupon code, e.g., 54900011050, and a triggering L'PC product code, e.g., 04900006390. The ICN server rnay also provide in real time to the beverage drink manufacturer the fully redeemed coupon code, the location of the redemption transaction, and the product that triggered the redemption.

[00029] FIG. 7 shows an example of coupon format as the GSI US format (formerly known as the Uniform Code Council System 5 coupon). A first portion of the coupon code may be GS1 US code, formerly known as the Universal Product Code (UPC), shown, in FIG. 7, to include a Number System Code, a manufacturer number, a family code, a value code, and a check digit. A second portion of the coupon code may be the `Extended Portion,' which includes information such as Manufacturer Offer Code (MOC), Expiration Dates, Household Identifier, and associated application codes, and rnay correspond to the GS1, or European Article Numbering (EAN-128), forniat.
The Extended Portion, as shown in FIG. 7, may include an application identifier, a product number system code (NSC), a manufacturer offer code (MOC), an expiration date, another application identifier, and a household identifier. While this information may be necessary to the manufacturer, it is not currently captured and the extended portion of the code may not even be read when scanned by the POS tenninal in which case the rnanufacturer may have to wait weeks until the redeemed coupon has completed the long journey through the manual coupon clearing process. In contrast, with a coupon redecied through a coupon card of the invention, inis information is available immediately upon receiving the network message that a particular coupon has been redeerned. vt'rler coupon code i'Urmats are contemplated by the invention.

[0010301 The method ivr process-1ng coupons may ?nCl-Lide readirig first cou-pon related information from a coupon card at a Point-of-Sale (POS) terminal. The first coupon related information may be householder identifier information, account identification, or the ldce. The first coupon related information may be transmitted through a network to coupon processing server. If the coupon processing server validates the first coupon related informaiion, second coupon related information may be transmitted from the coupon processing server through the network to the POS
terminal.
The second coupon related information may be one or more system 5 or system 99 coupon codes available to t.he identified consumer and may include the NSC
(1`dumber System Code), Manufacturer Number, Fannily Code, and Value Code.

[00031] FIG. 8 shows a flowchart of an embodiment of a method of the invention.
A unique card account number, such as a unique coupon card account number, may be assigned to a coupon card 802. The unique card account number may be a randomly generated number, a household number, the first portion of the coupon code of Figure 7, or the like. Coupon codes may be then assigned to the coupon card 804. For example, GS 1 system codes may be assigned to the coupon card. The unique card account number and coupon codes may be loaded into the coupon processing server database 806.
The unique card account number may be loaded onto the MICR strip of the coupon card 808 through a magstripe writer. The coupon card and promotion may be sent to the consumer 810. The consumer may present the coupon card during e heckout 812 to purchase a product that corresponds to a coupon associated with the coupon card. The cashier may select the coupon card function key on the POS terminal keyboard 814.
Alternatively, the coupon card redemption process may be initiated automatically through the reading of the coupon information on the card. The consumer thereupon may slide the coupon card through the card reader for a magnetic swipe card or wave the card in proximity to a RFIn reader 816 whlch reads th e unique coupori card accour~t nu~i~ber. A sol Ware application of the POS terminal may transmit the unique coupon card account number (as frst coupon related information) to the coupon processing server database application 818 as part of a message package that includes identification of the retailer and ider.ti.fication of the POS te~inal, eiiher directly or via a retailer server.
The coupon processing server database application may vaiidate the unique coupon card accn?,:nt number 820 or send back an error message to the POS terrriiuial. The coupon processing server database application may search for the coupon code (e.g., GS 1 code) assigned to the coupon card 822. For active coupons, in an embodimena, the first eleven or twzlve digits/ alphanunleric characters of the coupon code consisting of the NSC
(Number System Code), Manufacturer Number, Family Code, and Value Code may be transmitted back to the POS terminal 824 in a message package that identifies the retailer and the POS terminal (second coupon related information). In other embodiments, a different number of digits/ alphanu.Tneric characters may be used. The software application at the POS terminal initiates a validation process of each coupon code received against the nroduct(s) purchased 826. For anv coupon redeemed, the corresponding coupon code may be sent back to the coupon processing server 828 along with the triggering UPC
code of the corresponding product purchased as well as identification of the retailer and POS terminal and time of purchase (third coupon related information). The coupon processing server database application updates the unique coupon card account number with the redeenied coupon codes 830. Furthermore, the coupon processing server may then retrieve the remainder of the GSI code (i.e., the GSI code that was not transmitted to the POS terminal) of each redeemed coupon and report this information as part of a report to the corresponding CPG manufacturer. The invention is useful for providing market intelligence quickly to a manufacturer, a benefit not known to be provided by current technologies.

[00032] An alternative embodiment is provided in FIG. 9. The unique coupon card account number may be written to an MICR strip on the coupon card 902. The magnetic strip side of a coupon card is shown 904. The coupon code may be assigned to the card on the coupon processing server centralized database 906. A consumer may slide the coupon card through the MICR reader during a POS transaction 908. The POS
software application may transrnit the read unique coupon card account number to the coupon processing server 910 as part of a message package that identifies the retailer and the POS terminal (first coupon related information). The coupon processing server may check to determine if the unique coupon card account number is valid 902. If the account number is not valid, the coupon processing server may return a decline message to the `t~rar, app'~_!~ ~~_ ,~`,on 914. T , r POS Sr,, ` b0 ~
account ~ riatiber ~õ -validated, the coupon prc=cessi::g server database application may search for coupon codes assigned to the coupon card 916. A determination may be made as to whether there are active coupons available on tl_ie co-Lipon card 918. 7f not, the coupon processing server may return a no coupons available message to the POS software application 920. If the coupor_ code i-s validated , active coupon codes (e.g_, system 5 or 99 codes) assigned to the card may be transmitted back to the POS for validation against purchases 922 as part of a message package that identifies the retailer and POS terminal (second coupon related information).
For example, t_he first 11 digits of the coupon code may be transmitted to the POS
tznninal for validation 922. A determination may be made as to redemption of the coupon(s) 924.
If there has been no redemption of the coupon(s), the POS may resume the transaction 926. For coupons which are redeemed, the POS may send back the redeemed coupon code of the product which triggered the coupon redemption to the coupon processing server centralized database 928 along with the original redeemed coupon code information, the location of the retailer,. identification of the POS
terminal, and time of purchase (inird coupon related information). The coupon processing server centralized database application may update the unique coupon card account number with the time, date, amount, location, and other information relating to the redemption activity 930.
The coupon processing server may generate a report to the manufacturer regarding the coupon redemption transaction as requested or periodically to provide quick market intelligence to a CPG manufacturer.
[00033] Embodiments of the method of the invention may be implemented through instructions, stored on a computer-readable medium on a data storage device, which when executed by a computing device, cause the computing device to perform the designated operations. The instructions may be stored in computer-readable medium in a distributed fashion across two or more computing devices or as a single computing device. The computing devices may be one or more of the a'uove mentioned servers. In an embodiment, the computer readable medium may be a small flash drive that connects to a Universal Serial Bus (USB) port of a POS terminal, a retailer server, or the like. For example, a small flash drive may measure less than about 10 cm X 3 cm X 3 cm) or may be pen-sized dimensions, sneh as 71 mni x 20 rnm x 8 min.
[0003~] In arn erxibodtrnent; a con:puter :eadabie medi?Jm stonng computer code for processing coupons across a network in response to the non-optical reading of a coupon card, includes computer code for reading identification code from a coupon card that is non-optically read at a Point of Sale terminal; computer code for processing and formatting the read identification code; computer code for trancmitting the formatted identification code across the network; computer code for receiving, interpreting, and validating the identification code at coupon processing server; if the identification code is validated, computer code for retrieving coupon codes corresponding to the identiflcation code from a centLa?ized database; computer code for transmitting the retrieved coupon codes to the Point of Sale term.inal via the network; aild computer code for redeeming the coupon codes.

[00035] The coupon processing server coupon distribution and processing system and method offers advantages including 1) being easy to use, 2) saving time and money, 3) providing better validation, 4) expanding promotion tracking, 5) increasing response rates, and 6) reducing fraud. The coupon processing server coupon distribution and processing system and method are easy to use because there is no clipping or organizing of coupons and the coupon card may be discarded afler the coupons are redeemed. The coupon processing server coupon distribution and processing system and method saves time and money because it avoids the manual counting and clearing of paper for both retailers and manufacturers. Coupon processing server coupon distribution and processing system and method coupons clear electronically so that financial settiements may be completed in a short period of time, such as hours, rather than weeks or months.
Coupon coding errors may be corrected immediately as manufacturers avoid the handling of misprinted coupons that may circulate for months at a tirne. The coupon processing server coupon distribution and processing system and method provides better validation because the expiration dates are enforced by the coupon processing server.
Expired co,ipons are recognized as such and are not sent to the POS for validation.
Paper coupons may not be redeemed at a POS because of a faulty barcode or improper coding or printing. With the coupon processing server coupon distribution and processing system and method described herein, the use of a magnetic ink character recognition strip or P.: iZ~- eliniinates th e problern of poorly printed barcodes. invalid coupon codes may be corrected immediately in the cePtTallzed database. The coupon pr4CeSsiiig selZ%er coupon distribution and processing system and method expands promotion tracking with the real time reporting of coupon redemptions. Manufacturers are provided with the product infoi-mation for the prodi?ct the consumei- purchased to trigger the coupon redemption. Manufacturers may track results at the individual household level by assigning unique riumbers to the extended portion of the coupon code's application identifier.

[00036] Embodiments of the coupon processing server coupon distribution and processing system a.nd method described herein also increases response rates by making the process of collecting and redeeining coupons easier and more in iine with today's technology. The coupon processing server coupon dist-r-ibution and processing system and method further reduces fraud as each coupon may be redeemed only once.
Advantageously, the coupon processing server coupon distribution and processing system and method centralized database, in accordance with embodiments, does not transmit to the POS a coupon which has already been redeemed. The coupon processing server coapled to the centralized database may also track in real time redemptions by store.
Alternatively the centralized database may have one or more coupon processing processors built into it. Each redemption transaction has a date and time stamp.
Abnormal transaction volumes from a particular store may be identified to prevent store personnel and/or others from fraudulently redeeming coupons for personal gain, to meet or exceed sales goals, and the like. The coupon processing server coupon distribution and processing system and method may prevent the assembling of a large volume of newspaper inserts to redeem coupons without selling the corresponding product.
In another example, if someone were to determine how account numbers are generated on the coupon cards, the coupon processing serve may monitor in real time the volume and traffic of redeemed coupons and identify abnormalities to prevent coupon counterfeiting.
[00037; A fturther advantage is that embodiments may be implemented to provide a direct competitor to various marketing services by distributing coupon cards through Direct Mail, ?r:-Store, a.i-id FSI or implemented as a service provider to marketing services. For example, marketing services companies may be charged for the distribution of coupons on the coupon processing server in which case the business model may be executed with'=ess exaense.
[00038] If a coupon is determined to be valid, but the retailer is temporarily out of stock, provisions may be maa.e to issue a rain check electronically. The electronic _rain check may be stored in the centralized database. Alternatively, in lieu of a rain check, the coupon processing server may offer a different product of the manufacturer at a special rate to the consumer.

[00039] As part of the system and method of the invention, in an embodiment, in-store scanners may also be provided to allow a consumer to reveal unexpired and unused coupons available through his or her coupon card.
[00040] In an embodiment, Consumer Package Good's (CPG) manufacturers may create and maintain their own shopper card program. For example, CPG
manufacturer A

may offer consumers a program in which each consumer or consumer household may sign up for a permanent card number. A consumer using such a coupon card may supply sufficient identification at the Point of Sale. This identification may include a driver's license, a passport, or other identification means, such as entry of a special code or biometrics scanning. The consumer, upon enrolling in a CPG manufacturer's program and being assigned a permanent coupon card, may then select discounts from CPG
manufacturer A's web site in which the discounts would then be assigned to that permanent coupon card through a registration process using a centralized database of CPG manufacturer A.
[00041] Although some embodiments have been described with the use of a coupon card, embodiments of the invention may be practiced without a coupon card.
Embodiments of the invention realized without a coupon card may be found in Figs. 10-17 and 21. The embodiments described in Figs. 1-9, in which a coupon caxd can be employed may also be adapted to not use a coupon card and instead to either permit a consumer to opt-in to coupons, promotions or incentives or permit a consumer to receive a discount on a product having a target UPC when the target product and/or a trigger product are purchased. A coupon as used herein is generally a paper, plastic, or other sufficiently physically durable incentive or discount having a manufact-arer's UPC bar code to identify the product being discounted. It may generally be delivered via an FSI
or direct mail where paper is the delivery vehicle. ALn incentive may be a non-paper (e.g., purely electronic) discount (e.g., a discount not embodied on a physical med;,wm) provided via an in-store, web or mobile device delivery. Both coupons and incentives may provide a vehicle for delivering discounts that the ICN technology captLires when the iJPC bar code of a product being purchased is scanned at the POS terminal. A
prozz.otion may be the event that delivers coupons and/or incetitives, Asi FST paper coõpon is an example of a promoiion. An in-store tag incentive offering a discount for buying two of an item is another example of a promotion.
[00042] In addition to the embodiments referenced above in which media companies which produce media products may be provided with multiple coupon offers like FSI's, (Free Standing T.nserts) a control nu~-x~ber to avoid multiple redemptions of the same coupons, and the ability to track redemptions based on circulation, embodimnt, of the invention also can allow for activation of coupons based on or only on the contents of the consumer's basket, or allowing the consumer to opt into promotions via the inteznet or mobile device. This can allow for consumers to participate in in-store media promotions based on or only on the occurrence of the promoted products being present in the consumer's transaction at the POS.
[00043] The ICN system can facilitate incentive management 1402. As an embodiment of a method of incentive management, FIG. 14 shows that ICN may assign each third party (e.g., a retailer, a media company, or a manufacturer) a unique identifier 1404 to securely log into the ICN promotion manager, a web application used for incentive management and real time reporting. A retailer headquarters 1406 may send redemption data validation of offers corresponding to the UPC 1408. A
manufacturer may receive detailed redemption reparts in real time 1410. The ICN may receive redemption information as an independent third par(:y reporter of validat;on and redemption 1412. The ICN may generate complete redemption reports and submit these to the CPG manufacturer or distributor if there are no disputes 1414. The ICN
may activate a harl,l{ au,tomated clearing house (ACH) transfer to a retailer for u~ccntive and handling/ media charges 1416. Information regarding the automated clearing house (ACH) transfer may be sent to the ICN accounts receivable (A/R) management which may then generate invoicing summaries and accounts/ receivables reports that may ther, be electronically submitted 1420 to retailer headquarters 1406.
[00044] The ICN promotion mana.ger ?;?ay be a secure portal that enables complete promotion set-up and control and serves as a user interface for defining retailer identity, promotion composition, and promotion availability. The promotion manager may be implemented as a web application, and be available on any computer with a:f1eb browser, such as Microsoft Internet Explorer, and an Internet connection, Access to the promotion manager may be controlled by ICN through managed user ID and passwords.
[00045] FIG. 15 illustrates an embodiment of a method of invention.
Manufacturers, media companies, or retailers may enter weekly promotion details at a single entry point through the ICN promotion manager secure web site 1508.
This may be done through an online through a program or portal on tl~~e world wide we'n 1510. For example, a representative for a manufacturer, media companv; or retailer using the ICN

promotion manager may establish start and stop dates of the promotion, the products affected, whether there is a trigger product and target product relationship, etc. A media company, manufacturer, or retailer may review the promotion data and submit to production for promotion execution 1502. Promotion execution may involve in-store signage, online coupons, in-store kiosks, mobile devices, PDAs, etc. in which, e.g., a Brand X, Product Y is offered 1504. A shopper who sees instant savings products in-store and on the shelf may select such products 1506. Instant savings can be applied at checkout with all instant savings showing on the receipt 1512. The ICN PO5 bridge software installed on the retailer's POS system (e.g., POS controller) or other device provides transaction information to the ICN. Then, the ICN can run redemption reports on the ICN promotion clearing application and provide the results, and can make any needed settlement, e.g. billing and payment, between the manufacturer and the retailer 1516.

[00046] Consumers may opt into Internet based promotions or mobile device promotions by identifying themselves and purchasing the qualified products in which the consumer might not have a physical card to present. During the clieckout process th e consumer may identify himself or herself uniquely by entering their unique ID
entered when he/she opts into the promotion on. the retailer, manufacturer, or media company we'o site. The unique ID may be included in the transaction information along with the ~~Cs or products purchased and transmitted in real time to the iCN server. Or, the consurner may o;,t into the promotion anonymousl_y. When the consumer opts in, he or she may use their phone or other number as the account number which the coupon(s) would be assigned to. For example, he or she may provide his or her phone number to the cashier or type it in on t_he keypad duri g checkout, or the consumer's mobile device or cell phone may have an image containing the consumer's cell phone number which may be scanned by the cashier. He or she may also opt in using the particular retailers frequent shopper card number, the coupon(s) would be tied to the presence of that card number or phone number in the POS transaction.
[00047] Fig. 12, as Figs. 12A and 12B, shows an embodiment of a process for setting up and using trigger and target UPCs to qualiPy a coupon or promotion during a transaction. In the method of setting up trigger and target TJPC promotions 1202, sholwr_ in Fig. 12A, the media company, manufacturer, or retailer logs into the secure ICN web based promotion manager application to create a promotion 1204. The media company, manufacturer, or retailer may define a promotion start and end date 1206, may define the manufacturer coupon by information such as UCC extended type (e.g., 8100 or 8101) 1208, and may provide UCC coupon barcode component uzformation 1210, such as number system code, manufacturer number, family code, value code, manufacturer offer code, and expiration date 1212. The media company, manufacturer, retailer or other party may enter each of the trigger tTPCs and defines the product that must be purchased corresponding to each individual trigger LJPC 1214. The media company, manufacturer, retailer or other party can also enter the target UPCs and can define the produce that must be purchased corresponding to each individual trigger UPC 1214. The media company, manufacturer, retailer or other party can also enter the target UPCs and define to which product a specified coupon may be applied 1216. The media company, manufactarer, retailer or other party can advertise the sale arrangement of the trigger UPC
and target UPC by various techniques, such as signage in a store such as a display (e.g., in-store shelf ads), printed materials, electronic sign (e.g., floor graphics), or through an in-store kiosk or through advertisements on a web site 1218.
; 00048] Coupons may have trigger UPCs and target TiJPCs that are the same.
That is, the UPCs which trigger the coupon are also the same UPCs which the coupon is applied to. For example, buy two of product C, save $ 1.00. in more complex coupons and promotions, the trigger and target TJPCs may be different. For example, buy product C and save $ 1.00 on product D.

[00049] Fig. 12B shows an embodiment of a method for using trigger and target U Cs that may be used in cor.junction or separately from the method shown in Fig. 12A.
Here, at a retail site, the cons>>.n-mer may place products which. correspond to defined and adveriised promotions created using the ICN promotion manager application with trigger and target TJPCs in a shopping cart, perhaps as a result of promotional signage at the retail site 1220. The media company, manufacturer, or retailer may send the consumer opt-in informaticn to the ICN database in real time 1222. ~Vhile shopping, a consum.er may select the trigger and target TJPCs which are promoted onlir~e or otherwise i224.
During checkout, the c.onsõmer may present their unique ID which they used to opt into the Internet promotion 1226. Then, all the UPC codes of the products then in the shopping cart may be transmitted in real time using the ICN POS bridge software installed on the retailer's POS controller and POS terminal to the ICN
promotion redemption real time service running on the ICN server in a promotion request message 1228. The ICN real time application may search the ICN database to locate any active promotions the consumer may have opted into 1230. The ICN promotion redemption real time application can compare the purchased UPCs to all active promotion trigger and target UPCs in the ICN database to determine any tie in or bundling relations, for example, ones in which the purchase of a product with a trigger UPC would provide a discounted price for the purchase of the product with a corresponding target vTPC 1232.
In an example, for any active coupon or incentive, the first 11 digits only of the extended UCC coupon code, the target UPC, and target UPC price may be transmitted back to the point-of-sale terminal 1234. The point-of-sale application attempts to validate each coupon code against the corresponding product purchased 1236. For any coupon or incentive redeemed, the coupon code and target UPC may be sent back to the ICN
promotion redemption real time application in the form of a promotion confirmation message 1238. The ICN promotion redemption application may update the ICN
database with real time redemption data including the coupon redeemed and trigger and target UPCs 1240. At some point, media partners, retailers, and manufacturers may log into the ICN d a.tabase to view real time redemption data 1242, 12 44.
F! 00050' The retail POS controller, the POS term, inal, arLd the ICN ser,~er may each include a processor, as discussed previously, and may have one or more associated nlem_orie.s as well as interfaces for communication with other devices.
[00051] Izr an ernbodiment, if the ICN promotion redemption real time application or the ICN database server is experiencing down time, the ICN POS bridge software instal_1_ed on the retailer's POS controller may automatically fail to a backup ICN
promotion redemption real time application and a mirror database maintained by the ICN.
[00052] In accordance with yet another aspect of the invention, the ICN can be used to deliver coupons and promotions to a consumer who has opted into a coupon or promotion by visiting the retailer, manufacturer, or media cornpany web site.
In this embodiment of the invention, the retailer, manufactu_rer, or media compar?y can transmit in real time or batch the consumer opt-in information to the ICN database. The consumer opt-in information may include, but is not limited, to a customer identification number which may be but is not limited to the consumer's phone number or frequency shopper identification number, the coupons, incentives, or promotions the consumer opted into and the details of the coupon, promotion, or incentive. The coupons, incentives, or promotions may be retrieved by the ICN promotion manager web application and sent over a network or directly communicated to CPG or CPG media partner which may then provide the coupons, incentives, or promotions as the in-store promotion display or advertisement. Opt-in pennits the consumer to participate in promotions without the requirement of printing the coupon at home and'oringing it into the store to redeem.
[00053] An embodiment where a consu.mer may opt-in to retrieve a coupon is shown in Fig. 11. Here, a media, lnanufacturer, or retailer web site 1102 or other party may display one or more selectable coupons for downloading or other retrieval, such as fax to a consumer at a terminal. The media, manufacturer, retailer or other party may be provide promotion or coupon details to the ICN either by manually entering the information into the web based ICN promotian manager application 111 'o, or by transmitting the information via a web service or batch mode to the ICN
promotion :nanager application 1118, including coupon codes, expiration dates, store location, and trigger and target UPCs. When the consumer visits 1104 the media, manufacturer, or retailcr web site 1102 and presents his or her identification, coupons with control numbers selected by the conswnner nnay be printed out or downloaded to t:hP
TvN
promotion manager 1118 and the ICN database 1116. When the consurner, visits the retailer's store and has been provided with lrnowledge as to available coupons, upon checking out a transaction at a point-of-sale terYninal 1110 or other ternninal, such as wher, shopping from hoine, the point-of-sale terminal or other terminal may provide transactional information, such as UPCs or other product information through the ICN
POS bridge software 1111 installed on the retailer POS tenninal 1110 to the ICN POS
bridge software 1109 installed on the retailer's POS controller 1108. At this point, the ICN POS bridge software 1109 installed on the retailer's store controller 1108 may format a promotion request message and send the pronotion request message in real time fi'om the letailer's h cadquarters 1122 to the ICN proznotion redemrtion real tirne ServzrP

1113, via a network, such as a retailer's wide area network 1124, which is running as a real time service on the ICN server 1114. The ICN promotion redemption service may compare the UPCs contained in the promotion request message to all active promotions defined by the manufacturer or its representative on the ICN
database 1116.
For an active promotion where the UPCs contained within the promotion request message satisfy the requirements of that promotion, the ICN promotion redemption service may format a promotion request response message which may include portions of the manufacturer coupon code as shown in FIG. 6 plus the target UPC number of the product the manufacturer coupon may be applied to. The promotion request response message may then be sent back to the ICN POS bridge sofbware 1109 installed on the retailer's store controller 1108 via the retailer's wide area network 1124 (or, other network) and the retailer's headquarters 1122. The ICN POS bridge software 1109 installed on the retailer's store controller 1108 may be located at one or more or each of the retailer's stores and may then transmit the message to the ICN POS bridge software 1111 installed on the retailer's POS terminal 1110. The retailer's POS terminal I110 may attempt to redeem the manufacturer coupon against the target UPC contained in the promotion request message. Upon completion of the checkout transaction 1106 the ICN POS
bridge software 1111 may generate a reder.ription confirmation message which may cor~tain information regarding the success fo the coupon redemption process. The redemption confirmation message may be transmitted to the ICN POS bridge so~iware 1109 installed cr'i the retali:,r's store controlier 1108 ~'rihlch can transmlt the ?'edemptlon cor,?rmaTlon message to the ICN promotion real time redemption service 1113 running on the ICN
server 1114, completing a communication loop. T_n an embodiment, access to the database 111 6 is provided only th.rough the ICN server 1114.
(00054] The details of the conpon, prom.otion, or incentive may inc.lude NSC
Number, Manufacturer Number, Family Code, Value Code, Application Identifier, Product NSC, MOC Code, Expiration Date, Application Identifier, Household Number, Trigger UPCs, Target UPCs, and participating store information may be stored in the ICN Database 1116 and used to validate the purchases in real time by the ICN
Network Server 1114. Portions of the Manufacturer coupon, promotion, or incentive may be sent do-wn b_v the ICN nromotion redemption service 1113 to the T(v:N P(~S l,rirlge so~vare ~_ u 1109 installed on the retailer's POS controller 1108 and passed to the ICN POS
bridge software 1111 installed on the POS terminal 1110, and then delivered to the active checkout transaction 1106. An ICN promotion manager 1118 may set up coupons and/or promotions over a network 1120 at a media, manufacturer, or retailer web site 1102 using the ICN database 1116.
[00055] In accordance with another aspect of the invention, coupons or incentives may be delivered to the consumer based on or entirely on the presence of specific UPCs or products contained in the consumer's transaction at the POS during checkout. An example of this embodiment is a media company advertising a savings, incentive in-store, on fne we'o or via a mobile device which would only require the consumer to purchase the required UPCs or products to activate and receive the coupon or savings.
[00056] FIG. 10 shows an embodiment in which coupons are delivered based on the presence of specific UPCs or products in the consumer's transaction 1004.
?m in-store or online or mobile device promotion may display or advertise products on promotion or at a discounted price 1002. The promotional information may come from a manufacturer or its representative wh ich sets up sale or discount information and interacts with the ICN promotion manager 1016 (e.g., web application) to store this sale or di_scovnt infor_mation and other promotion details in the ICN database 1014.
Upon the start of a checkout transaction 1004 at the POS terminal 1006 the consumer can present a collection of products with UPCs 1004 to be purchased for scanning by the POS
scanner or by manual entry trrough the keyboard. by the cashier. In further accordance wi-th the embodiment, the basket of UPCs or products 1004 is communicated by the POS
terminal 1006 by means of the ICN POS bridge software 1007 installed on the POS
terminal 1006 to the retailer's store controller 1008 which also may contain ICN POS bridge software 1009. The ICN POS bridge software 1009 installed on the retailer's storP
controller 1008 may be located at one or more or each of the retailer's stores and may format a promotion request message and send the promotion request message in real time via the retailer's headquarters 1022 and the retailer's wide area network 1024 from the retailer's headquarters 1022 to the ICN promotion redemption real time ser-,rice 1013, which is running as a real time service on the ICN server 1012, via a net=work, such as a retailer's wide area network 1024. The ICN promotion redemption servlc.e 1013 may compare the UPCs contained in the promotion request message to all active promotions defined by the manufacturer or its representative on the ICN database 1014. For any active promotion where the UPCs contained within the promotion request message satisfy the requirements of that promotion, the ICN promotion redemption service may format a promotion request response message which includes portions of the manufacturer coupon code Fig.
6 plus the target UPC number of the product the manufacturer coupon is to be applied to.
The promotion request response message may then be sent back to the ICN POS
bridge software 1009 installed on the retailer's store controller 1008. The ICN POS
bridge software 1009 installed on retailer's store controller 1008 may transmit the message to the ICN POS bridge software 1007 installed on the retailer's POS terminal 1006. T'ne retailers POS terminal 1006 may then attempt to redeem the manufacturer coupon against the target UPC contained in the promotion request message. Upon completion of the checkout transaction 1004 the ICN POS bridge software 1007 may generate a redemption confirmation message which may contain information regarding the success of the coupon redemption process. The redemption confirmation message is transmitted to the ?CN POS bridge software 1009 installed on the retailer's store controller 1008 which may transmit the redemption confirmation message to the ICN promotion redemption service 1013 ranning on the IC.N server 101.2 which then may complete ine communication loop.
In an embodiment, access to the ICN database is provided only through the ICN
server 1012.

; 000571 The POS data bridge soi vvare may be a configurable soft:~are s:?te ihat is physically installed on the POS envirolnnent (controller, and/or terminals, etc). The ICN
Data Bridge may control various POS behavior based on information sent and received to and from the ICN server(s). The POS data bridge software, in an einbodirnent, may have tv,,o distinct -parts: one installed on the POS controller in a store ai1d the other installed on each POS terminal in a store. Versions of the POS data bridge software may be adapted as needed or desired for each unique POS vendor (e.g., retailer). In a specific example, a POS data bridge software may be provided for IBM 4690 POS systems in a grocery retail setting or other POS solutions for retail, supply chain, and/or distribution operations of enterprises. This may include but is not lirr-,.ited to:

= Transaction & basket information needed for promotion qualification being sent to ICN server(s) via a Promotion Request. This information may include (but is not limited to) data such as store, lane/terminal, transaction number, cashier, datetime, loyalty card(s), and all scanned data, including for normal, void, etc. scenarios.
Coupon & promotion information being received from ICN server(s) via a Promotion Response. The data bridge software may receive promotional coupon and/or incentive information back from the ICN servers to the POS terminals via the POS controller(s) and the retailer's HQ, where the promotional coupon and/or incentive information includes but is not limited to the coupon code/number, ICN promotion number, value of the coupon, target item(s) which the coupon should be applied to, and text to display on the receipt describii.g each coupon, both for normal and void scenarios.
Coupon & promotional information being sent to the ICN server(s) via a Redemption Connrmation. This may include but is not limited to information such as the coupon's value (for hard to handle coupons such s buy x, bPI' x f'`Y'P.e), r11P i~;N nromotion number, the counon code/nu.mber, the tlog datetime (the datetime logged to the tlog's transaction header record is L-ypically the time of the last activi_ty, of the transaction), the gross transaction total, etc. both for redeemed promotior:s or I=Upons and also for voided promotions or coupons.

Receiving fronz the ICN serrPr(s) a Redemption Confrmation Acknowledgement that all redeemed coupons were received and passed validation, or t11aC i i reden'iptions were invalid for a'inoteu rCasoii.
= Voided Transaction notification being sent to t'rie ICN server(s) via a Voided Transaction message. In the POS world this indicates the entire transaction is over and everything within is considered null and void.

= Voided Transaction Acknowledgement being received from the ICN
server(s) indicating ICN has considered all activity from that transaction ilitli aild VGid.

~ POS status information being sent to the ICN server(s) via a Client Status Update message. As part of regular network diagnostic updates, the ICN
Data Bridge updates ICN with information such as but not limited to the number of lanes attached to a controller, the average response time the POS is experiencing for message round trips, the number of erroneous or dropped message scenarios, the store number, the POS version and vendor, the ICN Data Bridge and ICN API versions, the current datetime, the datetime the ICN service started, etc.
Receiving from ICN server(s) a Client Status Update Acknowledgement.

Sending and Receiving message faults to and/or from the ICN server(s) when erroneous or unexpected scenarios are encountered.
[00058] The ICN Application Programming Interface (API) may be a piece of ICN
code built into the data bridge which controls 1) the encoding / decoding of ICN
messages in either XML or ICN's binary format. The XML message encoding protocol capability enables 3rd party integrators leveraging devices that do not send as many messages as a POS does, and greater ease of integration. The binary message encoding protocol is compact, designed for speed and lower bandwidth requirements, which lends ` ;j^`~ -= '1¾' +: lanes.
well to reLQ1lG1J WLll many stores :.~ia+ i, ica~,:~rn u a h_ou~Ta~: _i ma.n.v l [00059] The communications between the retailer's POS controller 1008 and the retailer's headquarters 1022 i??ay be any transmission control protocolJ
internet protocol ;TCP/Lp) comr nL~.r;icatior. net~~rerk. Por exa ple, the TCP,`~ coLlni' 'i!C?ti0~i iictJJCrk may be the retailer's wide area network 1024. Other examples of TCP/IP
communication networks that may h-e used incl_,ide digital subscriber Lne (DSL), T1, integrated serviczs digital network (ISDN), multiprotocol label switching (MPLS), etc. The retailer's headquarteTs 1022 itself may be a centralized point ~~~it hin the retailer's s~~ide area network to which the ICN bridges via ICN bridge software for all network corlnectivity.
It may be the ICN's entry point into the retailer's network (e.g., WAN). The retailer's headquarters 1022 may be the data center (e.g., single node) that facilitates communications with the ICN server or may be a multi-node such as for major tier 1 retailers widely distributed geographically. The communications network between the A~,1C controller 1 e,- 1;1108 and ., ~,7 retailer's headquarters 110221 may .
be used bet v;'e-en }1it. D~
~ v q'::~ar:also v=.. ._.S

controller 1108 and retailer's headquarters 1122. The retailer's headquarters 1122 may be the same kind of retailer's headquarters as retailer's headquarters 1022.
[00060] In another embodiment, FIG. 21 shows that the ICN server 2112 communicates with the retailer headquarters 2122 of a retailer's WAN 2124.
Within the retailer's WAN 2124, the retailer POS controller 2108 communicates with the retailer headquarters 2122 via the ICN POS bridge software installed on the POS
controller 2108.
The POS terminal 2106 may communicate with the retailer POS controllex 2108 via the ICN POS bridge software installed on the POS terminal. Operations of analogous system components are otherwise similar to those disclosed in FIGs. 10 and 11. The local store network comprises the interconnections between POS controller 2108 and POS
terminal 2106 which permit commuxiications between the POS controller ICN POS bridge software 2109 and the POS terminal ICN POS bridge software 2107 and any other communications between the POS controller 2108 and the POS terrninal 2106.
These interconnections may be cable, radio frequency, optical, and/or the like. The ICN POS
bridge software 2109 may communicate also with the Promotion Redemption Service of the ICN server. The local store netvrork may also be referred to as the store loop and may comprise the cabling within a single retail store that connects all the POS teinzinals to the POS controller of the store. The in-store promotion display or advertisem-ent 2102 (1002, 1102) may be physical signage, displays or end caps without an electronic hardware or may be an electronic display that may receive commun~cations from a CPG
or CPG rnedia partner.

z00061] In a1 example of an embodiment of communications between a POS
terminal and the ICN server, a promotion request message may be sent by the POS
tem-iinal To the 1CN ser,,er ar?d a promotion response message may be sent in reply by the ICN server to the POS ten.inal. The POS term.inal and the. POS controller may communicate through the retailer's WAIt through their respective data bridge software in a sequential flow of information where the POS terminal does not communicate directly with the retailer headquarters. In this example of an embodiment, the exchange of messages may follow the following routing. In transmitting the POS terminal rnay send the promotion request message to the POS controller through the local store nctwork (the locai st~~re ne, v~%or~iC ii1aV correspond to the retailer's WAN), and the POS
controller may send the promotion request message to the retailer headquarter (or, hub or switch) via the retailer's WAN to the ICN promotion redemption real time service (PRS) of the ICN
server whereupon the ICN PRS may access the ICN database via the ICN network (e.g., internal ICN network). In reply, the ICN PRS, having accessed the ICN database through the ICN PRS, may send the promotion response message to the retailer headquarters via the retailer's WAN, the retailer headquarters may send the promotion response message to the POS controller via the retailer's WAN (in this and similar embodiments, neither the POS controller nor the POS terminal communicates directly with the ICN
server), the POS controller may receive the promotion response message via the retailer's WAN, and may send the promotion response message via the local store network to the POS
terminal.

[00062] An embodiment of an ICN system of the invention is shown in FIG. 17.
An ICN promotion manager web application ASP.NET 1702 may access an ICN
database 1702, such as an SQL server. An example of such a manager web appiication is a promotion manager. Point-of-sale terminals 1712, 1714, 1716 or similar devices may, during validation and redemption, access an enterprise's computer system 1708 through a retailer controller 1710. In each point-of-sale terminal 1712, 1714, 1716 or in a memory acr_.Cs.aed hy the retailer controller 1710 may be. installed an ICN point-of-sale data bridge software that may be installed on the retailer's system which enables communications between the ICN server and the retailer's point-of-sale system. The enterprise's compuier system 1708 May use ihe ICN redemption service 1706 (e.g., through a Windows service C#.NET) to access the ICN database 1704.
[00063] Various embodiments are contemplated by the invention. In one Pmbodiment, a single ICN server may serve one or more retailers (different business entities). The number of retailers assigned to a single ICN server may depend on the size and number of divisions of the retailer. In another embodiment, multiple ICN
servers (e.g., virtual servers) may be hosted on the same single ICN server such as be leveraging technology such as VMWare or logical partitions. In other embodiments, a single ICN
server may be dedicated to a retailer. Other einbodiments are contemplated by the invention.

[00064] In FIG. 17, embodiments may include various underlying retailer WAN
configurations and T1 network line (e.g., VPN tunnel, Tl, frame, ISDN, DSL, Fiber).
The retailer POS terminal may have its own addressable IP and not leverage a POS
controller such that the POS terminal can communicate directly with the retailer's HQ.
The retailer headquarters (HQ) may be a central network connectivity point, such as a hub or gateway, of the retailer which interfaces with the ICN server. At least one of geographical telephony/ communications, company capabilities, bandwidth requirements, and preference may factor into the selection of network connectivity between the ICN
server and the retailer. The configuration and type of the ICN server may vary in accordance with the size of the retailer and the compatibility and performance of available technology.
[00065] FIG. 16 illustrates an embodirnent in which promotion data entry personnel may set up trigger products arid target products through a trigger product window 1606 and a target product window 1604. Other embodiments may provide data entry through a single window such that a relationship may be established between a trigger product and one or more target products. The relation of trigger-to-target products may be one in which a discount is offered on the trigger product which is treated as a ~'~^~L:4t when a certain condition is rLlct, such a~ buy 2, get the third L~ee. vr, the a relation of trigger-to-target products may require the purchase of a Brand A
Product Y to receive a discount on a Brand A Product Z or e-v-eii a disco -ar~t ori Brand B
Product W.
Various tr-igger-to-target product relationsriips are conttimpiated including b-andling.
[00066] With embodiments of the invention, coupons may be provided for multiple promotions; for example, dental i7oss may be discounted with the purchase of toothpaste and a toothbrush. Multi-tiered offers involving price are also contemplated;
for example, if brand X product is S 2, a retailer card l~older may receive the brand X
product for $ 1.50 and, if the customer is in the top 20% of the retailer's customer base, may receive the brand X product for $ 1, among other types of offers. In an example, a CPG company may partner with a retailer or a non-competitive CPG company to offer a discount when the consumer buys both products of both. For example, a consumer may buy Brand C cereal and obtain a pound of Brand D bananas at no extra charge or may buy a j ar of Brand P peanut butter and receive a $ 1 discount on Brand J j el?;r, [00067] FIG. 13 illustrates an embodiment of ICD data flow. In this particular example, when a point-of-sale transaction is complete and the total key has been pressed 1302 at checkout, or after X number of items have been scanned, X being a configurable whole number with a value of, for example, 5 to 9, the ICN point-of-sale data bridge software may collect information about the items in the customer's transaction and transmit this information to the ICN POS bridge software installed on the POS
controller.
The ICN POS bridge software on the POS controller may build a promotion request message and transmit it over a network, such as a wide area network, to the ICN real time promotion redemption service 1304. In response, the ICN real time promotion redemption service may receive the promotion request and may match items in the transaction with prospective promotions defined in the ICN database, may build a promotion response message, and transmits it over the network to the ICN POS
bridge software on the POS contfoller which sends the promotion response message to the POS
teL-ininal which originated the promotion request via ihe ICN POS bridge software 1306.
The ICN promotion redemption service may be configured to optionally await confinnation of redemption for the promotions to be delivered in the promotion response message 1308. If no confirmation is required, the redemption process is complete 1316.
Odre'Y~ isF, the T_C'~T p oint o_f-sale bridge software identifies each promctior~ that has been redeemed, may build a redemption confirmation request message, and may transmit the iede7'ilptloil Coniirlitd.tlon request rllessage over the network to the redemption service 1310. The ICN pro_-notion redemption service may then optionally send aar.
acknowledgement to the point-of-sale for receipt of the redeemed promotion list 1312. If an aclmowledgement is required, the ICN promotion redemption service can accept the list of redeemed promotions, build a redemption confirmation response, and transmit the redemptlorl confliZnatlon resportse over the network to the point-of-sale data bridge 1314.
Redemption may then be complete 1316.
[00068] Embodiments of the invention enable third party offer providers to communicate through one entry to point of sale and identify duplicate offers (e.g., promotion collisions). The embodiments may be practiced partly (but not entirely) through or entirely through rules-based approvals.

[00069] Embodiments of the invention can offer detailed real-time redemption data that can be available 24 hours per day, 7 days per week via the secure ICN
promotion manager application and summary redemption data that can allow a manufacturer, media company, or retailer to track promotion performance and budget in real time.
An advantage of the embodiments of the invention is that ICN technology may not require any coupon or promotion definition data be sent ahead of time to the retailer because the ICN server in conjunction with the ICN database can maintain and update the coupon offerings of client retailers, manufacturers, and media companies.
[00070] Embodiments of the invention having automated clearing house processing by an originating financial institution are illustrated in Figures 18-20. At least one embodiment illustrated in each of Figures 18 and 19 may represent a separate system from the ICN coupon and/or incentive processing system. At least one other embodiment in each of Figures 18 and 19 may integrated with the ICN coupon and/or incentive processing systeril. in an einbodiment, the ICN billing database may feed the ACH
process with the redemption information to create the ACH financial debit or credit in .vhich case the ACH systern is subordinate to the ICN systenl.
[00071] In embodiments of the invention, an ICN automatic clearing house (ACH) --i~v..~...~.._~~r~rPCCiõ~c svctPm rnay be used with i.he ?ntelligent Clearing Netarork. An exatrt;~le of an r J _ACH processing system (or, subsystem) is shown in Figure 18. The automatic clearing house system iriay provide an automated interface bet-ween ICN's iniernal biiling system and the AC H network provided t'iirough the O riginating Financial Institution 1812. The ICN ACH processing system 1808 may create ACH files 1810 to send to the Originating Financial Institution 1812 based partly on debit/credit summary inforrnation from each ICN retailer database 1802, and paifily on account/ routing inform.ation stored or a secure nle transfer protocol (FTP) server 1. 804. The ICN ACH processi.a,g system 1808 may also take care of transmitting the resulting ACH files 1810 to the Originating Financial Institution 1812 via transport layer security (TLS) FTP.
[00072] In at least one embodiment, the Promotion Manager may be the input mechanism for setting up any type of promotion, the ICN technology may then clear the promoted items electronically and capture the redemption information, and the ACH sub-svstem (or, financial settlernent systenz or sub-system) may receive the captared redemption inforrriation as input and based on the captured redemption information electronically settle the financial obligations of participating parties (e.g., retailer, manufacturer, etc.). In at least one of the embodiments, the invention may be seen as providing a full circle of electronic incentive clearing through financial settlement.
[00073] An ACH processing system may be configured to have the following capabilities:

Accumulation of transactions to process from each retailer database + Accumulation of account / metadata information from secure FTP
server = Creation of ACH output file(s) = Transmittal of ACH output file(s) Processing of rei;aril file(s) from the Originating Financial Institution = Ability to process all unprocessed debits/credits Ability to process particular debits/credits Logging of results and debug information for troubleshooting = r~1et'i113ty iv Schedi.ile process(cs) to r un periodicaliy [00074] The first eight ACH processing system capabilities listed above may be provided by a software program (or possibly several programs), such as a C#
program.
The last ACH processing system capability listed above may be provided by scheduling the software program(s) to run periodically using a scheduler program, such as the Windows Task Scheduler. In this example, the C; program(s) may accumulate unprocessed debits/credit information for incb.rsion in the ACH output file 1810 by connecting to a centralized billing database 1806 residing on the secure FTP
server 1804.
The debit/credit information in this database may originate from data stored in each ICN
retailer database in a table called PROMOTIONAL BILLING. The retailer-specific PROMOTIONAL BIL,LING tables may be populated by stored procedures that reside within each retailer database. The stored procedures may be responsible for summarizing detailed transaction data into debit/credit entries and for enforciing applicable business logic. The individual retailer databases may then periodically synchronize their billing information into the centralized billing database by means of SQL Server database replication.
[00075] The ACH processing system 1808 may supplement the debit/credit data it reads from the central billing database with account and routing information.
The account and routing information may be required to reside on the secure FTP server and not be stored within the individual retailer databases. Since the central billing database may reside on the secure FTP server, sensitive account and routing information may be stored in the same database for convenience.
[00076] In addition to account and routing information, non-sensitive metadata may also be stored in the central billing database (for example, the exact ICN
company name and transaction descriptions as they are to appear on customer bank statements).
The ACH processing system may read whatever additional metadata it needs to complete the ACH file from the central billing database.
[00077] The following is a(partial) list of the type of information that may be needed ~avhen producing an ACH output file 1810 (items marked with a * are mostly unchanging in contents or value, i.e., they are static values):

* Procass~nb h~nlr rC>>tit~g/t,rancit number `i,P_, r(',Utiri_gitr.anslt niirriber for ifie Originating Financial Institution)*
Originator + (i.e. ICN's Taxpayer M) *

* Processing bank name (i.e. Originating Financial Ir=sti tutlon):k * Origin Narn.e (i.e. ICN)*

4 Descriptions / optional data as we want it to appear on people's bark staferriert*
o houting/transit number for any account that might receive a debit/credit Account # for any account that might receive a debit/credit Name for any account that might receive a debit/credit 0 Entry class code*

[00078] The C# program may create an ACH output file based on the debit/credit information that has been accumulated as a result of the selected program options. In an embodiment, only a single output file may be created per processing run;
however, the C# program may be extended if necessary to support creation of multiple ACH
output files in a single run (for example, if the debits/credits need to be logically separated into separate transmissions for business reasons, or if there happens to be a maximum size for each ACH transmission and the current debit/credit load would result in an output file that exceeds this limitation, or if the daily debit/credit volume limit is exceeded). The ACH output file may be written to a specified directory and named using a specified na.inirig convention (e.g., as per instructions from the Originating Financial Institution).
[00079] The ACH file format/ record layout may be adapted for the Originating Financial Institution. For example, the ACH file format / record layout may comprise a form and/or functionality from one or more of the following:

To calculate Entry Hash in the File Control record: sum the 8-digit routing numbers (excluding check digit) from all of the entry detail records, throwing out high-order digits if necessary to limit result to 10 digits.

Blocks: A "block", within the context of an ACH file for the Originating Financial Institution, may be a collection of 10 records (the value 10, in a particular example, is derived from a Bloclcing Factor field in a File Header record; the Originating Financial Institution may require that this field to always c.ontain the value 10), The l.ilocics for t he (~rigina'r.if~g Fina.~7.ciai Tr,stit~ution may be specified to contain an even multiple of 10 records. If an ACH file contains a number of records that is not divisible by 10, "filler" records (consisting of bytes containing the nuxnber 9 in each bye) may be added in this example until an even multiple of 10 is reached. The Block Count field in the File Control record may then contain the total number of records in the fi1;, (including filler records) divided by 10.

The File 11) Modifier in the File Header record cal cviif ''~~
alil any aipticuiLir iEriG
character. 7õ an ex_r_bodiment, the only requirement is that File ID Modifier be unique if more than one file is sent in one day. The C# program may use "A"
for the first file, and may use "B", "C", etc. if needed.

The Standard Entry Code field in the Company Batch Header record may contain either "PPD" or "CTX" to allow addenda information to be supplied.

[00080] Once the ACH output file(s) have been created, the ACH processing system may transmit the resulting file(s) to the Originating Financial Institution via TLS
FTP. The ACH processing system may utilize the free command line utility (ftp client) "wput" for initiating a secure upload of each file over TLS FTP (to a remote ftp server).
The C# program may initiate calls to wput for each file it creates.
[00081] The ACH processing system 1808 may need to check periodically for return files that are created by Originating Financial Institution 1812 and stored in the "Outbound" folder on Originating Financial Institution's FTP server 1804.
These files may contain information that may be of importance to ICN.
[00082] For example, Originating Financial Institution may create Notification of Change (NOC) files 1810 on a daily basis. These files may contain information like indications of debits/credits that didn't process correctly and notifications of changes in account/routing information. The NOC files may follow the same file format as the ACH
output files. The ACH processing system may need to periodically connect to the Originating Financial Institution FTP server via TLS FTP, look for NOC files, pull back any files that are detected, and take appropriate action (e.g., transmittal of ari e-mail alert to a designated ICN officer if at least some of the information in the NOC
file were to reoaire a ~m,anual intervention of some sort).
[00083] The ACH processing system may have a command line utility analogous to wput (e.g., vvget) 'jur ir,itiating a secure do-wnload of available iiies over FTP TLS.
[00084] T he C# nragram can be initiated manually fron, the ccmi;.a.a~ +_~ne by typing in the program name and providing the appropriate arguments. By default, the program may process all pending debits/credits. The C# program may allow a user to specify command line arguments indicating which debits/credits necd to be processe d, for example, in limiting processing based on a particular promotion, retailer, :::edia partner, or individual debit/credit that has failed and needs to be re-sent. The C#
program rnay create log entries for every run containing summary counts and debug information for troubleshooting purposes. The log file may have a specified naming convention and may be written to a specified directory on the FTP server. The C# program(s) may be scheduled to run periodically using the Windows Task Scheduler.

[00085] A billing system, as illustrated in Figure 19, may generate auditable incremental credit & debit based upon the information stored in the ICN
retailer database for a given promotion and the detail present in the Redemptions structure.
[00086] For a promotion (at least one promotion or every promotion), the following entities, as shown in Figure 19, may exist for billing purposes and tie directly back to a promotion definition in the Promotion Manager:

1. Promotion Sponsor 1902 (who gets debited for the promotion's liability) The promotion sponsor is the party that has agreed to pay for the promotion activity. The promotion sponsor may be a retailer, a manufacturer, or another entity.

2. Retailer 1906 (who gets credited back for the promotion, plus x cents per redemption) 3. ICN 1904 (a transaction fee, ciearirig fee, and/or processing fee may be paid to iC N
from a portion of money debited from the promotion sponsor) [00087] Note that for each of the 3 entities above, there may be "billing rates" that dictate, by company ICN deals with, for credits and debits. The per redemption "billing rate" for debits and for credits can be separate and different for each company.

[00088] An example of a process for de'oiiing and crediting between a retailer, the :CN, and the promG ion sporisor.

Step 1- debit the promotion sponsor in the amount of coupons dispensed, plus ICN clearing rate, pius retailer credit rate 1903 Step 2- ICN hold funds debited for, e.g., minimum of 3 days, ICN keep clearing rate total debited from promotion sponsor 1905 Step 3 - credit the retailer amount of coupons dispensed, plus their credit rate (4 cents by default) 1907 [00090] Thus for any promotion ran by a Promotion Sponsor, assuming there are 100 redemptions of a 50 cent coupon, and assuming the Promotion Sponsor has a debit rate of 10 cents per redemption and the retailer has a credit rate of 4 cents per redemption, the following example is meant to illustrate aspects of the processing:

1. Promotion Sponsor debit =$64.00, broken down as follows:
Sponsor Liability (100 redemptions * 50 cents per redemption) = $50.00 ICN clearing fees (100 redemptions * 10 cents per redemption) =$10.00 Retailer clearing credits (100 redemptions * 4 cents per redemption) _ $4.00 2. ICN clearing fees =$10.00, broken down as follows:
ICN clearing fees (see Sponsor debit above, left in ICN account a_fter credits & debits settled) = $10.00 3. Retailer clearing credits =$54.00, broken down as follows:
Sponsor Liability (see above) _ $50.00 Retailer clearing credits (see above) = $4.00 [00091] Modifications to the above 'oilling processing exalnple may be made in part or all of the following manner:
1. When a Retailer is running their own promotion and is the sponsor, the retailer may not receive a credit - they may get debited. A_retailer may be credited for a promotr'on.

2. A Promotion Sponsor can be a Retailer, Media Partner, or CPG. The promotion sponsor can be the company funding the promotion and responsible for the amount they may be debited (coupon value and billing rate considered).
[00092] Other variations may be made to the billing processing such as by incorporating one or more of the following features:

1. Promotion Billing data definition language (DDL) structure. This may at the retailer level for storage of billing info and calculations leverage, and includes the full trail ofbilling activity and be fully auditable.
2. Promotion Billing Stored Procedure(s). The procedure(s) can be responsible for performing the background processing for billing and may be run scheduled and/or manually as needed. The procedure(s) may be responsible for identifying each active promotion, inspecting the TRANSACTIONS & REDEMPTIONS
tables for that promotion, and populating the PromoBilling table structure with totals for this promotion billing cycle. The procedure(s) may also inspect the PromoBilling structure to know where it left off last time for biiling for a given promotion to avoid faulty scenarios such as double billing.
3. Basic Billing Report. This report may be visible in the Promotion Manager so anyone with the appropriate permissions may view it. The report may tie back to promotion visibility rules as well, and based on what role the user has (sponsor, retailer, executor), may display appropriate data.
4. Lnvoice Report & transmissio... This may be si-tnilar to Basic Billing report and may need to be transmitted to each company ICN issues ACH transactions to.
I
;. Replication of local retailer Promotion Billing siracture to central ACH
Billing database structure. The ACH system may be provided with a copy of each retailer's Prorno ~on Billi:-zg structure, and may need to report updates back to ine ir~dividual retailer database. This may initially be accommodated by SQL
Server merge replication and may require some configuration effort.

[00093; Figure 20 iL~.strates an embodi:::ent of an 1CN billing and ACH
financial settlement system 2000. Initially 2022, a manufacturer or media compa_n_y 2020 may set up promotions stored by the ICN server 2014 on the ICN database 2018.
Promotions form a retailer site 2002 may also be stored by the ICN system 2012.
Conversely, or additionally, manufacturer's and/or media company promotions stored in the ICN
database 2018 may be downloaded to the retailer site 2002. At the retailer site 2002, there may be a POS controller 2004 with ICN POS bridge software 2006 and at least one retailer POS terminal 2008 with its IC~,: POS bridge sof!?xiare 2010.
Redemption data may be stored in the ICN database 2018 and later retrieved via the ICN server 2014 by FTP server 2034. The FTP server may be structured as in Figure 18 and comprise a central billing database and sensitive data storage 2036, the ACH processing system 2038, and ACHINOC files 2040. Transaction data from the FTP server 2034 may be provided to an originating financial institution, such as bank ABC 2032. This transaction data is used to debit the manufacturer's or media company's bank account 2030 and credit the retailer's bank account 2028. Audit reports 2026 from the ICN
server 2024 may be provided to the manufacturer or media company 2020. The ICN server 2024 may be part of the ICN server 2014.
[00094] In view of the foregoing, it can be seen that as alternative to a coupon, Applicant has provided for a coupon card in embodiments. In other embodiments, a coupon card is not employed. Thus, many options and advantages are offered by Appiicant's embodiments. For example, although a coupon card is convenient, there may be times where a coupon card is not preferred for conducting consumer transactions with, e.g., a retailer or wholesaler.

[00095] Also, embodiments of Applicant's invention can provide a coupon and/or incentive redeemer with information as to the entire purchases made by a consumer or in a transactiuTl. Embodiments Ca..n proVi-de i}le manufacturer and retailer with information in a complete and real time manner.

[00096] Accordirigly, embodiments of the invention can provide for reai time coupon and/or incentive validation in which data about elitire transactions are provided in real time to an Intelligent Clearing Network that can avoid multiple redemptions of the same coupons and/or incentives and can avoid redeeming a eoupon and/or incentive against an unintended product. The current business model also can all-mv f r activation of coupons and/or incentives based on or only on the contents of the cons>>mer's basket, or allowing the consumer to opt into promotions via the intemet. This can allow for consumers to participate in in-store media promotions based on or only on the occurrence of the promoted products being present in the consumer's transaction at the POS. This also can allow consumers to opt i..-nto internet based promotions by identifying themselves and purchasing the qualified products.

[00097] Not only can embodiments of the invention allow for the redemption of coupons found in Free Standing Inserts, but also can permit the validation and redemption of coupons andJor incentives found via in-store promotions or on the internet.
During the checkout process at a point-of-sale terminal, a series of events may occur: sale data is transmitted via a wide area network from a retailer site to an enterprise (e.g., retailer headquarters), the enterprise forwards data via high-speed connection to the Intelligent Clearing Network servers, Intelligent Clearing Network application software determines that promotion parameters are met, and if the promotion parameters are met, the Intelligent Clearing Network returns information to the enterprise and point-of-sale terminal that the consumer has satisi ed the promotion parameters and the coupon and/or incentive offer has been redeemed. It is possible that the entire coupon and/or incentive redemption process may be completed in one second or less.
[00098] In one or more embodiments of the invention, a system for redeeming coupons comprises a network through which a Point-of-Sale (POS) terminal communicates, through a POS controller, with an Intelligent Clearing Network (ICN) server. One or both of the POS terminal and POS controller are installed with P OS
bridge software. The ICN server is configured to run a real time software application while in communication with the POS te-nninal, wherein the POS terminal transmits coupon transaction information including universal product codes to the iCN
server via the network. Coupons and incentives can be redeemed when the consumer purchases the productS urcmoted by a media co=ar'iy, rTia.nufB.Ctuxer or retailer on the internet or in-store or other promotional materials such as newspapers, magazines, and direct mail. The system may use trigger universal product codes to validate coupons and/or incentives and target universal_ product codes to properly redeem coupons.
[00099] It is believed that embodiments of the invention and the attendant advantages will be understood by the forgoing description. It is also believed that it will be apparent that various changes may be made in the form, construction and arrangement of the components thereof without departing from the scope and spirit of the invention or without sac_rificing all of its material advantages. The form herein before described being merely an explanatory embodiment tr.ereof. It is the intention of the following claims to encompass and include such changes.

Claims (57)

WHAT IS CLAIMED IS:

1. A system, comprising:
an Intelligent Clearing Network (ICN) network;
a point-of-sale (POS) terminal;
a POS controller;
an ICN server, wherein the POS terminal transmits first coupon and/or incentive related information at the POS terminal to the POS controller for redemption and validation via the network at the ICN server, the first coupon and/or incentive related information including universal product codes contained in a transaction.

2. A system as in claim 1, wherein the ICN server is a coupon and/or incentive processing server, further comprising a retailer's POS controller through which the POS
terminal is communicatively coupled to the ICN network and the ICN coupon and/or incentive processing server via ICN POS bridge software installed on the POS
controller and the POS terminal.

3. A system as in claim 2, further comprising a manufacturer's server communicatively coupled to the ICN server.

4. A system as in claim 3, wherein the first coupon related information includes information regarding a consumer's transaction at the POS terminal including at least one of date, time, store, lane, total dollar amount spent, customer ID, and universal product codes.

5. A system as in claim 3, wherein the first coupon related information comprises a control number provided through a downloaded coupon or coupon card.

6. A system as in claim 1, wherein the first coupon and/or incentive related information is consumer identification information.

7. A system as in claim 1, wherein the ICN server transmits second coupon and/or incentive related information to the POS controller via the ICN network.

8. A system as in claim 7, wherein the second coupon and/or incentive related information is GS1 coupon code.

9. A system as in claim 8, wherein the second coupon and/or incentive related information includes an application identifier, a product number system character, manufacturer offer code, expiration date, and household identifier.

10. A system as in claim 1, wherein the server is coupled to a centralized database that provides second coupon and/or incentive related information when the server receives first coupon and/or incentive information.

11. A system as in claim 1, wherein the server tabulates raw data of at least one of coupon and incentive processing transactions for a manufacturer.

12. A system as in claim, 11, wherein the server provides the tabulated data to the manufacturer in real time in the form of a report.

13. A system as in claim 1, wherein the network is the World Wide Web.

14. A system as in claim 1, wherein the network is an internet.

15. A system as in claim 7, wherein the POS terminal transmits third coupon and/or incentive related information to the POS controller through the ICN POS bridge software upon successful redemption of a coupon.

16. A system as in claim 15, wherein the third coupon related information comprises identification information from the product purchased and the GS1 coupon code of the second coupon related information and retailer identification information.

17. A system as in claim 16, the third coupon related information being used by the server to generate a report to the manufacturer whose product was purchased through redemption of the coupon code.

18. A system as in claim 1, wherein the ICN POS bridge software installed on the POS controller transmits second coupon and/or incentive related information to the ICN
POS bridge software installed on the POS terminal.

19. A system as in claim 1, wherein the network is a virtual private network.

20. A system as in claim 1, wherein the network is a high speed dedicated communication line.

21. A system as in claim 7, wherein the POS controller transmits third coupon related information to the ICN server through the ICN POS bridge software upon successful redemption of a coupon and/or incentive.

22. A system as in claim 2, wherein the ICN POS bridge software comprises a configurable software suite that is physically installed and controls POS
behavior based on information sent and received to and from the ICN server.

23. A system as in claim 22, wherein the POS data bridge software is configurable for each unique retailer.

24. A system as in claim 3, further comprising an originating financial institution server coupled to the retailer server.

25. A system as in claim 24, further comprising a secure file transfer protocol server which receives debit and credit information from the retailer server and provides automated clearing house processing to the originating financial institution.

26. A system as in claim 25, wherein the secure file transfer protocol server provides the processed debit and credit information to the originating financial institution.

27. A system as in claim 3, further comprising a file transfer protocol server in communication with the ICN server.

28. A system as in claim 27, wherein the redemption data stored in the ICN
database is provided to the file transfer protocol server and stored in a central billing database of the file transfer protocol server.

29. A system as in claim 28, the file transfer protocol server comprising an automated clearing house processing system configured to generate reports for at least one financial institution.

30. A system as in claim 1, wherein when the universal product codes corresponding to the first coupon and/or incentive related information are trigger universal product codes, coupon related information corresponding to target universal product codes is transmitted by the ICN coupon and/or incentive processing server to the POS
terminal.

31. A system as in claim 30, wherein at least one of the target universal product codes corresponds to a product that at least one of the trigger universal product codes corresponds to.

32. A system as in claim 31, wherein at least one of the target universal product codes corresponds to a product that none of the trigger universal product codes corresponds to.

33. A method for processing at least one of coupons and incentives, comprising:
reading first coupon or incentive related information from a terminal, the first coupon or incentive related information including universal product code information;
transmitting the first coupon or incentive related information through a network to a coupon and/or incentive processing server for validation and redemption; if the coupon and/or incentive processing server validates the first coupon related information, transmitting second coupon related information through the network to the terminal.

34. A method as in claim 33, further comprising, if the terminal validates the second coupon or incentive related information, redeeming a corresponding coupon or incentive and transmitting coupon or incentive redemption information to the coupon processing server.

35. A method as in claim 34, further comprising when the coupon or incentive processing server receives the coupon or incentive redemption information, deactivating the corresponding coupon or incentive.

36. A method as in claim 35, further comprising when the coupon and/or incentive processing server storing processed coupon information corresponding to the coupon or incentive redemption information in a database and making that information available in real time as reports to a manufacturer through a web portal.

37. A method as in claim 36, further comprising the coupon and/or incentive processing server transmitting processed coupon information corresponding to the coupon or incentive redemption information to a manufacturer's server.

38. A method as in claim 37, further comprising biometrically identifying a user the terminal as apart of validating.

39. A method as in claim 37, further comprising the retailer server transmitting debit and credit information corresponding to the redeemed coupon or incentive information to a secure file transfer protocol server.

40. A method as in claim 39, wherein the secure file transfer protocol server provides an automated clearing house processing of billing information corresponding to the debit and credit information and places the processed billing information in a file.

41. A method as in claim 40, wherein the secure file transfer protocol server transmits the file to an originating financial institution.

42. A method as in claim 36, wherein clearing the processed coupon or incentive information comprises debiting a promotion sponsor in an amount of coupons or incentives dispensed, intelligent clearing network rate, and retailer credit rate;
holding funds by the intelligent clearing network and storing clearing rate total debited from the promotion sponsor; and crediting a retailer with a value of the coupons or incentives dispensed and a credit rate.

43. A method as in claim 36, wherein clearing the processed coupon or incentive information comprises requesting by an automated clearing house redemption data from the coupon or incentive processing server.

44. A method as in claim 43, wherein clearing the processed coupon or incentive information comprises requesting, by an automated clearing house server, redemption data from the coupon or incentive processing server.

45. A method as in claim 44, wherein the redemption data received by the automated clearing house server is reported to an originating financial institution.

46. A method as in claim 33, wherein when the universal product codes corresponding to the first coupon or incentive related information are trigger universal product codes, coupon or incentive related information corresponding to target universal product codes is transmitted by the ICN coupon or incentive processing server to the POS
terminal.

47. A method as in claim 46, wherein at least one of the target universal product codes is corresponds to a product that at least one of the trigger universal product codes corresponds to.

48. A method as in claim 47, wherein at least one of the target universal product codes corresponds to a product that none of the trigger universal product codes corresponds to.

49. A method as in claim 33, wherein the first coupon or incentive related information also comprises a control code obtained by a customer who visits a web site to select from at least one coupon, promotion, or incentive.

50. A computer readable medium storing computer code for processing coupons and/or incentives across a network, comprising: computer code for transferring first coupon and/or incentive related information including universal product code information from a terminal across the network; computer code for receiving, interpreting, and comparing the first coupon and/or incentive related information at a coupon and/or incentive processing server; if a coupon and/or incentive code is validated, computer code for retrieving coupon and/or incentive codes and any corresponding target universal product codes triggered by the validation of the coupon and/or incentive codes from a centralized database; computer code for transmitting the retrieved coupon and/or incentive codes to the terminal via the network; and computer code for redeeming the coupon and/or incentive codes.

51. The computer readable medium of claim 50, further comprising computer code for notifying the coupon and/or incentive processing server of successful co pon and/or incentive redemptions.

52. A computer readable medium storing computer code for processing coupons across a network, comprising: computer code for permitting a user to download and print out a coupon accessed via the world wide web, the coupon having first coupon related information; computer code for transferring the first coupon related information including universal product code information from a terminal across the network;
computer code for receiving, interpreting, and comparing the first coupon related information at a coupon processing server; if a coupon code is validated, computer code for retrieving coupon codes and any corresponding target universal product codes triggered by the validation of the coupon codes from a centralized database; computer code for transmitting the retrieved coupon codes to the terminal via the network; and computer code for redeeming the coupon codes.

53. The computer readable medium of claim 52, further comprising computer code for notifying the coupon incentive processing server of successful coupon and/or incentive redemptions.

54. A point of sale (POS) terminal comprising:
a first interface configured to receive information regarding a transaction to purchase at least one product;
a second interface configured to receive information from and transmit information to a retailer server;
a processor; and a memory for storing a point of sale bridge software configured to redeem a manufacturer coupon and/or incentive contained in a promotion request message received through the second interface, the processor configured to receive information from the first interface and to receive and transmit information through the second interface and configured to execute the point of sale bridge software.

55. A point of sale terminal as in claim 54, wherein the first interface is configured to communicate with a universal product code reading device.

56. A point of sale (POS) retailer server comprising:
a first interface for receiving information from and transmitting information to a point of sale terminal;

a second interface for receiving information from and transmitting information to an intelligent clearing network server via a network;
a processor; and a memory configured to store a point of sale bridge software configured to format a promotion request message and send the promotion request message in real time to an intelligent clearing network server promotion redemption real time service, the processor being configured to receive and transmit information through the first and second interfaces and configured to execute the point of sale bridge software.

57. An Intelligent Clearing Network (ICN) server comprising:
a processor;
an interface configured to permit communications over a network;

an ICN database, wherein the processor of the ICN server is configured to control the execution of an ICN promotion manager application, an ICN database application, and an ICN promotion redemption service and is configured to receive and transmit data and commands through the interface.