CA2610714C - Pistage de clics approfondi - Google Patents

Pistage de clics approfondi Download PDF

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Publication number
CA2610714C
CA2610714C CA2610714A CA2610714A CA2610714C CA 2610714 C CA2610714 C CA 2610714C CA 2610714 A CA2610714 A CA 2610714A CA 2610714 A CA2610714 A CA 2610714A CA 2610714 C CA2610714 C CA 2610714C
Authority
CA
Canada
Prior art keywords
web content
server
modified
links
user
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CA2610714A
Other languages
English (en)
Other versions
CA2610714A1 (fr
Inventor
Robert Seidl
Khai Doan
David Thompson
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Callidus Software Inc
Original Assignee
Callidus Software Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/417,949 external-priority patent/US7734722B2/en
Application filed by Callidus Software Inc filed Critical Callidus Software Inc
Publication of CA2610714A1 publication Critical patent/CA2610714A1/fr
Application granted granted Critical
Publication of CA2610714C publication Critical patent/CA2610714C/fr
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

L'invention concerne un système et un procédé permettant d'obtenir des informations à partir de l'utilisation d'un site Web. Dans un mode de réalisation, le procédé consiste à pister les interactions d'un utilisateur avec un contenu Web lorsque l'utilisateur utilise un lien modifié pour entrer dans un site Web. Le lien modifié est un lien dans un format qui ressemble à une adresse de site Web pour le site mais qui apparaît à un endroit permettant de pister les interactions de l'utilisateur. Le procédé consiste également à stocker des données indiquant les interactions pistées dans une base de données.
CA2610714A 2005-06-02 2006-05-26 Pistage de clics approfondi Active CA2610714C (fr)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US68701305P 2005-06-02 2005-06-02
US60/687,013 2005-06-02
US11/417,949 US7734722B2 (en) 2005-06-02 2006-05-03 Deep clickflow tracking
US11/417,949 2006-05-03
PCT/US2006/020857 WO2006130578A2 (fr) 2005-06-02 2006-05-26 Pistage de clics approfondi

Publications (2)

Publication Number Publication Date
CA2610714A1 CA2610714A1 (fr) 2006-12-07
CA2610714C true CA2610714C (fr) 2015-03-17

Family

ID=37482213

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2610714A Active CA2610714C (fr) 2005-06-02 2006-05-26 Pistage de clics approfondi

Country Status (3)

Country Link
EP (1) EP1896979A4 (fr)
CA (1) CA2610714C (fr)
WO (1) WO2006130578A2 (fr)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101388880A (zh) * 2007-01-04 2009-03-18 晟展信息科技(上海)有限公司 数据中字词符结构式组合来差异化联接信息的方法及系统
US10462240B2 (en) 2015-08-19 2019-10-29 FX Compared US LLC Referral source tracking

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5708780A (en) * 1995-06-07 1998-01-13 Open Market, Inc. Internet server access control and monitoring systems
US6029141A (en) * 1997-06-27 2000-02-22 Amazon.Com, Inc. Internet-based customer referral system
US20020010757A1 (en) * 1999-12-03 2002-01-24 Joel Granik Method and apparatus for replacement of on-line advertisements
US7567916B1 (en) * 2000-09-12 2009-07-28 Capital One Financial Corporation System and method for performing Web based in-view monitoring

Also Published As

Publication number Publication date
WO2006130578A2 (fr) 2006-12-07
CA2610714A1 (fr) 2006-12-07
EP1896979A2 (fr) 2008-03-12
WO2006130578A3 (fr) 2009-04-30
EP1896979A4 (fr) 2010-07-28

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