CA2610714C - Pistage de clics approfondi - Google Patents

Pistage de clics approfondi Download PDF

Info

Publication number
CA2610714C
CA2610714C CA2610714A CA2610714A CA2610714C CA 2610714 C CA2610714 C CA 2610714C CA 2610714 A CA2610714 A CA 2610714A CA 2610714 A CA2610714 A CA 2610714A CA 2610714 C CA2610714 C CA 2610714C
Authority
CA
Canada
Prior art keywords
web content
server
modified
links
user
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CA2610714A
Other languages
English (en)
Other versions
CA2610714A1 (fr
Inventor
Robert Seidl
Khai Doan
David Thompson
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Callidus Software Inc
Original Assignee
Callidus Software Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/417,949 external-priority patent/US7734722B2/en
Application filed by Callidus Software Inc filed Critical Callidus Software Inc
Publication of CA2610714A1 publication Critical patent/CA2610714A1/fr
Application granted granted Critical
Publication of CA2610714C publication Critical patent/CA2610714C/fr
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Databases & Information Systems (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un système et un procédé permettant d'obtenir des informations à partir de l'utilisation d'un site Web. Dans un mode de réalisation, le procédé consiste à pister les interactions d'un utilisateur avec un contenu Web lorsque l'utilisateur utilise un lien modifié pour entrer dans un site Web. Le lien modifié est un lien dans un format qui ressemble à une adresse de site Web pour le site mais qui apparaît à un endroit permettant de pister les interactions de l'utilisateur. Le procédé consiste également à stocker des données indiquant les interactions pistées dans une base de données.
CA2610714A 2005-06-02 2006-05-26 Pistage de clics approfondi Active CA2610714C (fr)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US68701305P 2005-06-02 2005-06-02
US60/687,013 2005-06-02
US11/417,949 US7734722B2 (en) 2005-06-02 2006-05-03 Deep clickflow tracking
US11/417,949 2006-05-03
PCT/US2006/020857 WO2006130578A2 (fr) 2005-06-02 2006-05-26 Pistage de clics approfondi

Publications (2)

Publication Number Publication Date
CA2610714A1 CA2610714A1 (fr) 2006-12-07
CA2610714C true CA2610714C (fr) 2015-03-17

Family

ID=37482213

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2610714A Active CA2610714C (fr) 2005-06-02 2006-05-26 Pistage de clics approfondi

Country Status (3)

Country Link
EP (1) EP1896979A4 (fr)
CA (1) CA2610714C (fr)
WO (1) WO2006130578A2 (fr)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101388880A (zh) * 2007-01-04 2009-03-18 晟展信息科技(上海)有限公司 数据中字词符结构式组合来差异化联接信息的方法及系统
WO2017031457A1 (fr) * 2015-08-19 2017-02-23 FX Compared US LLC Suivi de source d'orientation

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5708780A (en) * 1995-06-07 1998-01-13 Open Market, Inc. Internet server access control and monitoring systems
US6029141A (en) * 1997-06-27 2000-02-22 Amazon.Com, Inc. Internet-based customer referral system
US20020010757A1 (en) * 1999-12-03 2002-01-24 Joel Granik Method and apparatus for replacement of on-line advertisements
US7567916B1 (en) * 2000-09-12 2009-07-28 Capital One Financial Corporation System and method for performing Web based in-view monitoring

Also Published As

Publication number Publication date
CA2610714A1 (fr) 2006-12-07
WO2006130578A3 (fr) 2009-04-30
EP1896979A4 (fr) 2010-07-28
EP1896979A2 (fr) 2008-03-12
WO2006130578A2 (fr) 2006-12-07

Similar Documents

Publication Publication Date Title
US7734722B2 (en) Deep clickflow tracking
US20240119515A1 (en) Matching content providers and interested content users
US10026098B2 (en) Systems and methods for configuring and presenting notices to viewers of electronic ad content regarding targeted advertising techniques used by Internet advertising entities
US20110314114A1 (en) Persistent Cross Channel Cookie Method and System
US10284666B1 (en) Third-party cross-site data sharing
EP2433258B1 (fr) Livraison protégée de contenu électronique
US9710818B2 (en) Contextual advertising techniques for implemented at mobile devices
US20100094704A1 (en) Method and system for displaying internet ad media using etags
US9165301B2 (en) Network devices for replacing an advertisement with another advertisement
US6895387B1 (en) Dynamic marketing based on client computer configurations
US7715448B2 (en) Network device for embedding data in a data packet sequence
US20130254649A1 (en) Establishing user consent to cookie storage on user terminal equipment
US20110161172A1 (en) System and method for providing user control of the user's network usage data and personal profile information
KR20060130029A (ko) 컴퓨터 네트워크를 통한 광고 캠페인의 최적화 방법
US20060271669A1 (en) Method of collecting data regarding a plurality of web pages visited by at least one user
JP2007507812A (ja) コンテンツにターゲットを特定した広告を電子メールニュースレター等の電子メールで提供すること
NZ563025A (en) Advertising in application programmes
AU2007362608B2 (en) Online advertisement exposure tracking system
WO2004109532A1 (fr) Procede de collecte de donnees sur une pluralite de sites internet visites par au moins un utilisateur
US20080243625A1 (en) Sharing Revenue With a User-Selected Entity
US20170323334A1 (en) Segmented User Profiles
CA2610714C (fr) Pistage de clics approfondi
WO2014115671A1 (fr) Serveur de site publicitaire principal, procédé de gestion d'un serveur de site publicitaire principal, et programme de gestion de site publicitaire principal
US20140304065A1 (en) Tracking On-Line Advertisement Exposure Via Mobile Wireless Device Browsers
WO2001063444A2 (fr) Activite commerciale realisee conjointement a la recherche documentaire

Legal Events

Date Code Title Description
EEER Examination request