CA2593275A1 - Business intelligence and marketing system for automobile dealerships - Google Patents
Business intelligence and marketing system for automobile dealerships Download PDFInfo
- Publication number
- CA2593275A1 CA2593275A1 CA 2593275 CA2593275A CA2593275A1 CA 2593275 A1 CA2593275 A1 CA 2593275A1 CA 2593275 CA2593275 CA 2593275 CA 2593275 A CA2593275 A CA 2593275A CA 2593275 A1 CA2593275 A1 CA 2593275A1
- Authority
- CA
- Canada
- Prior art keywords
- tracking
- automobile
- dealership
- accessed
- dealerships
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/10—Office automation; Time management
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
The present invention provides for the first time as an independent third party provided service an internet browser accessed remote hosted application architecture and system that provides to automobile dealerships a number of combined marketing and business intelligence functions including a web accessed, card based, incentive award system and tracking to drive in potential customers, entitlement tracking system(including entitlement and usage relating to free valet services, free oil changes and other automobile related complimentary services), performance metrics tracking and management (success rates versus leads received per each automobile dealership sales personnel and incentive payout to sales personnel) and related customer information including automated driver license capture and a card based customer loyalty rewards points system (including point awards, tracking, redemption). The present invention also provides relational databases, account/user structures and their management, user/card validation, encryption of key data, graphical user interfaces for users to input data and multiple defined reports and can be accessed by participating dealerships by accessing a central third party application and system using a computer connected to the internet.
Description
DESCRIPTION
Field of Invention The field of the present invention is marketing and business intelligence related to automobile dealerships.
Background of the Invention A variety of information and enterprise management systems have been developed for automobile dealerships in the past. These systems are typically based on licensing or software purchase models and automobile dealerships have to set up and operate the system unlike a third party owned and remote operated model that supports multiple dealerships on a single platform; each owned independently but connecting to the same central server(s). These existing systems cover the regular day to day tasks of running an automobile dealership but do not cover several marketing and business intelligence aspects which are essential for the dealership's revenue growth and customer retention.
Summary of the Present Invention Therefore it is the objective of the present invention to provide a third party owned and remote operated marketing and business intelligence architecture and system that supports: multiple dealerships on a single platform; each owned independently; to run customer retention and incentive programs; monitor and track sales personnel performance as well as usage of various entitlements and relevant customer data. The marketing/customer retention aspects include card based web operated incentive/cash card programs and loyalty rewards programs wherein rewards could be in terms of points resulting in free entitlements at the dealership.
Since the application is entirely web based, it can be accessed by any computer with a web browser located in the participating dealerships and connected to the internet.
The present invention consists of a central server(s) with relational databases, user and card authentication/validation module, encryption of key data in database, account/user structures and their management, multiple defined reports and graphical user interfaces for users to input data that then gets stored in the database.
The present invention is based on Microsoft SQL database with a Windows Server Operating System and a scaleable NET framework accessible through an Ethernet connection only. It is not available as a desktop solution.
Field of Invention The field of the present invention is marketing and business intelligence related to automobile dealerships.
Background of the Invention A variety of information and enterprise management systems have been developed for automobile dealerships in the past. These systems are typically based on licensing or software purchase models and automobile dealerships have to set up and operate the system unlike a third party owned and remote operated model that supports multiple dealerships on a single platform; each owned independently but connecting to the same central server(s). These existing systems cover the regular day to day tasks of running an automobile dealership but do not cover several marketing and business intelligence aspects which are essential for the dealership's revenue growth and customer retention.
Summary of the Present Invention Therefore it is the objective of the present invention to provide a third party owned and remote operated marketing and business intelligence architecture and system that supports: multiple dealerships on a single platform; each owned independently; to run customer retention and incentive programs; monitor and track sales personnel performance as well as usage of various entitlements and relevant customer data. The marketing/customer retention aspects include card based web operated incentive/cash card programs and loyalty rewards programs wherein rewards could be in terms of points resulting in free entitlements at the dealership.
Since the application is entirely web based, it can be accessed by any computer with a web browser located in the participating dealerships and connected to the internet.
The present invention consists of a central server(s) with relational databases, user and card authentication/validation module, encryption of key data in database, account/user structures and their management, multiple defined reports and graphical user interfaces for users to input data that then gets stored in the database.
The present invention is based on Microsoft SQL database with a Windows Server Operating System and a scaleable NET framework accessible through an Ethernet connection only. It is not available as a desktop solution.
Claims
1. A third party provided, remotely operated, internet browser accessed, application architecture and system that provides to automobile dealerships a number of combined marketing and business intelligence functions that:
a. can be accessed by authorized users of multiple automobile dealerships, each accessing a central server(s), by using a computer connected to the internet.
b. screen with a menu of clickable links for activating a plurality of functions and each screen presenting data, where the plurality of functions comprise: a web accessed, machine readable card based, incentive award system and tracking for automobile dealerships to drive in potential customers and operate sales promotion programs; a real-time entitlement tracking system(including entitlement and usage relating to free valet services, free oil changes and other automobile related complimentary services); performance metrics tracking and management(success rates versus leads received per each automobile dealership sales personnel and incentive payout to sales personnel) and related customer information including automated customer driver license capture and a card based dealership customer loyalty rewards system (including point awards, tracking, redemption).
c. and for the plurality of different functions in the context of the application, the location and size of the dealership name, address and identification portion (dealership branding), the clickable relationship links, and the clickable action links remain substantially constant, despite changes in content displayed in each page and each authorized dealership employee can only access data pertaining to their dealership.
d. is available in terms of functionality offered for the first time in a single application architecture and system as described in (b) above to offer a valuable third party hosted, managed and operated multi-dealer system and e. the system consists of a central server(s) with relational databases, user and card authentication/validation module, encryption of key data in database, account/user structures and their management, multiple defined reports and graphical user interfaces for users to input data that then gets stored in the database.
a. can be accessed by authorized users of multiple automobile dealerships, each accessing a central server(s), by using a computer connected to the internet.
b. screen with a menu of clickable links for activating a plurality of functions and each screen presenting data, where the plurality of functions comprise: a web accessed, machine readable card based, incentive award system and tracking for automobile dealerships to drive in potential customers and operate sales promotion programs; a real-time entitlement tracking system(including entitlement and usage relating to free valet services, free oil changes and other automobile related complimentary services); performance metrics tracking and management(success rates versus leads received per each automobile dealership sales personnel and incentive payout to sales personnel) and related customer information including automated customer driver license capture and a card based dealership customer loyalty rewards system (including point awards, tracking, redemption).
c. and for the plurality of different functions in the context of the application, the location and size of the dealership name, address and identification portion (dealership branding), the clickable relationship links, and the clickable action links remain substantially constant, despite changes in content displayed in each page and each authorized dealership employee can only access data pertaining to their dealership.
d. is available in terms of functionality offered for the first time in a single application architecture and system as described in (b) above to offer a valuable third party hosted, managed and operated multi-dealer system and e. the system consists of a central server(s) with relational databases, user and card authentication/validation module, encryption of key data in database, account/user structures and their management, multiple defined reports and graphical user interfaces for users to input data that then gets stored in the database.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA 2593275 CA2593275A1 (en) | 2007-07-30 | 2007-07-30 | Business intelligence and marketing system for automobile dealerships |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA 2593275 CA2593275A1 (en) | 2007-07-30 | 2007-07-30 | Business intelligence and marketing system for automobile dealerships |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2593275A1 true CA2593275A1 (en) | 2009-01-30 |
Family
ID=40299532
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA 2593275 Abandoned CA2593275A1 (en) | 2007-07-30 | 2007-07-30 | Business intelligence and marketing system for automobile dealerships |
Country Status (1)
| Country | Link |
|---|---|
| CA (1) | CA2593275A1 (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109840789A (en) * | 2017-11-27 | 2019-06-04 | 北京京东尚科信息技术有限公司 | Internet shopping guide based on entity shops and divide servant's system |
| US11694245B2 (en) | 2013-03-15 | 2023-07-04 | Toyota Motor Sales, U.S.A., Inc. | Device and system for generating vehicle repair estimate reports based on predictive estimating |
-
2007
- 2007-07-30 CA CA 2593275 patent/CA2593275A1/en not_active Abandoned
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US11694245B2 (en) | 2013-03-15 | 2023-07-04 | Toyota Motor Sales, U.S.A., Inc. | Device and system for generating vehicle repair estimate reports based on predictive estimating |
| CN109840789A (en) * | 2017-11-27 | 2019-06-04 | 北京京东尚科信息技术有限公司 | Internet shopping guide based on entity shops and divide servant's system |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| EEER | Examination request | ||
| FZDE | Dead |