CA2568992A1 - Mobile multimedia digital billboard advertising system - Google Patents
Mobile multimedia digital billboard advertising system Download PDFInfo
- Publication number
- CA2568992A1 CA2568992A1 CA002568992A CA2568992A CA2568992A1 CA 2568992 A1 CA2568992 A1 CA 2568992A1 CA 002568992 A CA002568992 A CA 002568992A CA 2568992 A CA2568992 A CA 2568992A CA 2568992 A1 CA2568992 A1 CA 2568992A1
- Authority
- CA
- Canada
- Prior art keywords
- digital display
- digital
- advertising system
- mobile multimedia
- multimedia
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
- G09F21/042—Mobile visual advertising by land vehicles the advertising matter being fixed on the roof of the vehicles
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Marketing (AREA)
- Devices For Indicating Variable Information By Combining Individual Elements (AREA)
- Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
Abstract
A mobile multimedia digital billboard advertising system comprising a mobility scooter or other similar means of transport, a singular or plurality of digital display panels mounted integrally or by a superstructure to the front and/or the sides and/or the rear of the scooter, a singular or plurality of audio speakers, a multimedia player for the provision of multimedia advertising content to the digital display panel(s) and the speaker(s), and a power source for the provision of electric current to power the digital display panels and/or speakers.
Description
MOBILE MULTIMEDIA DIGITAL BILLBOARD ADVERTISING SYSTEM
This invention provides a unique system for the provision of mobile multimedia digital billboard advertising.
BACKGROUND OF THE INVENTION
The outdoor (out-of-house) advertising industry is fragmented, consisting of large companies involved in outdoor advertising, as well as hundreds of smaller and local companies operating in a single or a few local markets. The companies compete with a wide variety of out-of-home media, including advertising in shopping centers, airports, movie theatres, supermarkets and taxis.
Advertisers compare the relative costs of available media and cost-per-thousand advertising impressions.
Outdoor (out-of-house) advertising is a comprehensive mix of media delivery mechanisms that seek to reach people in their cars, or on subways, in airports and malls or in any number of growing outdoor media settings.
In competing with other advertising media the outdoor advertising industry relies on its relative cost efficiency and its ability to reach a broad segment in a specific market or to target a particular geographic area or population with a particular demographic within that market.
Advertising in in-building environments have taken the form of stationary digital displays and mobile non-digital displays, but to date there has been no mechanism for the delivery of mobile in-building digital billboard advertising.
In its typical operation the invention would be driven by a human operator to a position (or positions) within an in-door environment such as a shopping mall, and while the invention is mobile or stationary, the operator would select and deliver by means of the multimedia player, the desired multimedia advertising content.
Two drawings which fornis part of this specification, illustrates the invention in a typical embodiment.
Figure 1 presents a perspective of the invention. Figure 2 provides an assembly drawing of the invention. The references below are used in common between both Figure 1 and 2.
In the Figures, references are given as follows:
I mobile multimedia digital billboard advertising system 2 scooter 3 superstructure 4 digital display panel multimedia player 6 power source for the display panel The present invention, while in motion or while stationary, will enable the delivery of full motion multimedia billboard advertising content within shopping malls and other in-building environments.
In particular, the invention will allow advertisers and others, to deliver their desired multimedia content within close range of their target audiences.
Various forms of outdoor (out-of-house) mobile advertising that do not employ digital technology, or that are not appropriate for in-building environments, have been developed as found in the following patents:
CA 2546867 (WO 2005/052896) Pramatarov CA 2452037 Pitt, Dunlop CA 2338516 Aleo, Radford, Villalta CA 2132177 Ceko CA 2459153 Garberg, Kucharski, Walker, Hunter US 6,122,850 Strzeletz US 5,263,756 Gaspar US 5,918,924 Cowan US 6,702,351 B2 Buring US 6,904,709 B2 Craig US 6,850,209 B2 Makins et al.
US 5,905,434 Steffan et al.
US 5,825,281 McCreary US 4,701,627 Gambuti SUMMARY OF THE INVENTION
The invention provides a unique method for the provision of mobile in-building digital billboard advertising. The unique mobility of the invention allows advertisers to deliver selected visual and auditory messages to their target audiences.
In very general terms, the invention is assembled from off-the-shelf components, comprised of a powered mobility scooter (such as are commonly used as an alternative to wheelchairs by people with disabilities), one or more digital display panels, one or more audio speakers, an onboard multimedia player by means of which to deliver multimedia advertising content to the digital display panel(s) and to the audio speaker(s).
The multimedia player, may consist of a single physical unit, or may be separated into different functional parts.
The one or more digital display panels are mechanically attached to the scooter, on the front, and/or the sides, and/or the rear of the scooter. The digital display panels may be attached directly to the mobility scooter, or indirectly by means of a superstructure for that purpose.
The invention, by means the digital display panel(s) and audio speaker(s), will deliver full motion multimedia advertising content to shopping malls and to other high pedestrian traffic environments.
This invention provides a unique system for the provision of mobile multimedia digital billboard advertising.
BACKGROUND OF THE INVENTION
The outdoor (out-of-house) advertising industry is fragmented, consisting of large companies involved in outdoor advertising, as well as hundreds of smaller and local companies operating in a single or a few local markets. The companies compete with a wide variety of out-of-home media, including advertising in shopping centers, airports, movie theatres, supermarkets and taxis.
Advertisers compare the relative costs of available media and cost-per-thousand advertising impressions.
Outdoor (out-of-house) advertising is a comprehensive mix of media delivery mechanisms that seek to reach people in their cars, or on subways, in airports and malls or in any number of growing outdoor media settings.
In competing with other advertising media the outdoor advertising industry relies on its relative cost efficiency and its ability to reach a broad segment in a specific market or to target a particular geographic area or population with a particular demographic within that market.
Advertising in in-building environments have taken the form of stationary digital displays and mobile non-digital displays, but to date there has been no mechanism for the delivery of mobile in-building digital billboard advertising.
In its typical operation the invention would be driven by a human operator to a position (or positions) within an in-door environment such as a shopping mall, and while the invention is mobile or stationary, the operator would select and deliver by means of the multimedia player, the desired multimedia advertising content.
Two drawings which fornis part of this specification, illustrates the invention in a typical embodiment.
Figure 1 presents a perspective of the invention. Figure 2 provides an assembly drawing of the invention. The references below are used in common between both Figure 1 and 2.
In the Figures, references are given as follows:
I mobile multimedia digital billboard advertising system 2 scooter 3 superstructure 4 digital display panel multimedia player 6 power source for the display panel The present invention, while in motion or while stationary, will enable the delivery of full motion multimedia billboard advertising content within shopping malls and other in-building environments.
In particular, the invention will allow advertisers and others, to deliver their desired multimedia content within close range of their target audiences.
Various forms of outdoor (out-of-house) mobile advertising that do not employ digital technology, or that are not appropriate for in-building environments, have been developed as found in the following patents:
CA 2546867 (WO 2005/052896) Pramatarov CA 2452037 Pitt, Dunlop CA 2338516 Aleo, Radford, Villalta CA 2132177 Ceko CA 2459153 Garberg, Kucharski, Walker, Hunter US 6,122,850 Strzeletz US 5,263,756 Gaspar US 5,918,924 Cowan US 6,702,351 B2 Buring US 6,904,709 B2 Craig US 6,850,209 B2 Makins et al.
US 5,905,434 Steffan et al.
US 5,825,281 McCreary US 4,701,627 Gambuti SUMMARY OF THE INVENTION
The invention provides a unique method for the provision of mobile in-building digital billboard advertising. The unique mobility of the invention allows advertisers to deliver selected visual and auditory messages to their target audiences.
In very general terms, the invention is assembled from off-the-shelf components, comprised of a powered mobility scooter (such as are commonly used as an alternative to wheelchairs by people with disabilities), one or more digital display panels, one or more audio speakers, an onboard multimedia player by means of which to deliver multimedia advertising content to the digital display panel(s) and to the audio speaker(s).
The multimedia player, may consist of a single physical unit, or may be separated into different functional parts.
The one or more digital display panels are mechanically attached to the scooter, on the front, and/or the sides, and/or the rear of the scooter. The digital display panels may be attached directly to the mobility scooter, or indirectly by means of a superstructure for that purpose.
The invention, by means the digital display panel(s) and audio speaker(s), will deliver full motion multimedia advertising content to shopping malls and to other high pedestrian traffic environments.
Claims (3)
1. A mobile multimedia digital billboard advertising system comprising:
a) a mobility scooter b) at least one digital display panel for mounting on said scooter, c) a multimedia player for provision of advertising content to said digital display panel, and d) a power source for the provision of electric current to power said digital display panel.
a) a mobility scooter b) at least one digital display panel for mounting on said scooter, c) a multimedia player for provision of advertising content to said digital display panel, and d) a power source for the provision of electric current to power said digital display panel.
2. The mobile multimedia digital billboard advertising system of Claim 1, further comprising one or more audio speakers.
3. The mobile multimedia digital billboard advertising system of Claim 1, further comprising a superstructure attached to said scooter, supporting said digital display panel.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA002568992A CA2568992A1 (en) | 2006-11-21 | 2006-11-21 | Mobile multimedia digital billboard advertising system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA002568992A CA2568992A1 (en) | 2006-11-21 | 2006-11-21 | Mobile multimedia digital billboard advertising system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2568992A1 true CA2568992A1 (en) | 2008-05-21 |
Family
ID=39420413
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA002568992A Abandoned CA2568992A1 (en) | 2006-11-21 | 2006-11-21 | Mobile multimedia digital billboard advertising system |
Country Status (1)
| Country | Link |
|---|---|
| CA (1) | CA2568992A1 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9262947B2 (en) | 2010-05-18 | 2016-02-16 | Total Range Design Pty Ltd | Apparatus and method for display of electronic advertising |
-
2006
- 2006-11-21 CA CA002568992A patent/CA2568992A1/en not_active Abandoned
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9262947B2 (en) | 2010-05-18 | 2016-02-16 | Total Range Design Pty Ltd | Apparatus and method for display of electronic advertising |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| FZDE | Dead |
Effective date: 20121121 |