CA2556197C - Display element - Google Patents
Display element Download PDFInfo
- Publication number
- CA2556197C CA2556197C CA2556197A CA2556197A CA2556197C CA 2556197 C CA2556197 C CA 2556197C CA 2556197 A CA2556197 A CA 2556197A CA 2556197 A CA2556197 A CA 2556197A CA 2556197 C CA2556197 C CA 2556197C
- Authority
- CA
- Canada
- Prior art keywords
- display element
- handlebar
- cutout
- partially
- shopping cart
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
- 230000000694 effects Effects 0.000 description 2
- 238000000034 method Methods 0.000 description 1
- 230000008447 perception Effects 0.000 description 1
- 238000009420 retrofitting Methods 0.000 description 1
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B62—LAND VEHICLES FOR TRAVELLING OTHERWISE THAN ON RAILS
- B62B—HAND-PROPELLED VEHICLES, e.g. HAND CARTS OR PERAMBULATORS; SLEDGES
- B62B3/00—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor
- B62B3/14—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor characterised by provisions for nesting or stacking, e.g. shopping trolleys
- B62B3/1408—Display devices mounted on it, e.g. advertisement displays
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B62—LAND VEHICLES FOR TRAVELLING OTHERWISE THAN ON RAILS
- B62B—HAND-PROPELLED VEHICLES, e.g. HAND CARTS OR PERAMBULATORS; SLEDGES
- B62B3/00—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor
- B62B3/14—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor characterised by provisions for nesting or stacking, e.g. shopping trolleys
- B62B3/1408—Display devices mounted on it, e.g. advertisement displays
- B62B3/1416—Display devices mounted on it, e.g. advertisement displays mounted on the handle
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B62—LAND VEHICLES FOR TRAVELLING OTHERWISE THAN ON RAILS
- B62B—HAND-PROPELLED VEHICLES, e.g. HAND CARTS OR PERAMBULATORS; SLEDGES
- B62B5/00—Accessories or details specially adapted for hand carts
- B62B5/06—Hand moving equipment, e.g. handle bars
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F13/00—Illuminated signs; Luminous advertising
- G09F13/04—Signs, boards or panels, illuminated from behind the insignia
- G09F13/0418—Constructional details
- G09F13/044—Signs, boards or panels mounted on vehicles
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F13/00—Illuminated signs; Luminous advertising
- G09F13/04—Signs, boards or panels, illuminated from behind the insignia
- G09F13/0418—Constructional details
- G09F13/0463—Portable signs, boards or panels
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
- G09F23/06—Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being combined with articles for restaurants, shops or offices
Abstract
The invention relates to a display element for placing an advertising unit on the holding bar of a supermarket trolley or the like comprising a base element (1) which is provided with a slot for placing at flat an advertising medium (3) and with fixing elements (4) for fixing the display element to the holding bar (7) of a supermarket trolley or on the supports of said holding bar. The inventive display element also comprises a slot for integrally or partially receiving another functional element (6) fixed to said holding bar (7).
Description
Display element The invention relates to a display element for attaching advertisements to the handle of a shopping cart or the like, comprising a base body having a cutout for inserting an advertising medium such that it is flat, a transparent, removable cover for the cutout, and fixing elements for fixing the display element to the handlebar of a shopping cart.
Such a display element is known from WO 03/057543 Al.
The display element described therein is very well suited to being retrofitted on a handlebar of a shopping cart.
The handlebar of a shopping cart is a preferred place for attaching advertisements since the customers using the shopping cart necessarily notice the advertisement when they take hold of the shopping cart. In addition, the display element shows the advertising message over a large area.
If a further functional element, for example a deposit lock, is already fitted on the handlebar, the remaining free area on the handlebar is, however, reduced in an unfavorable manner once a display element has been fitted.
If a display element and functional elements are fitted together on the handlebar, there is now only a reduced area for holding and pushing the shopping cart - in particular in the case of relatively small shopping carts.
The user is restricted in terms of space when finding a comfortable position on the handlebar for his hand.
The free area of the handlebar which still remains may, in
Such a display element is known from WO 03/057543 Al.
The display element described therein is very well suited to being retrofitted on a handlebar of a shopping cart.
The handlebar of a shopping cart is a preferred place for attaching advertisements since the customers using the shopping cart necessarily notice the advertisement when they take hold of the shopping cart. In addition, the display element shows the advertising message over a large area.
If a further functional element, for example a deposit lock, is already fitted on the handlebar, the remaining free area on the handlebar is, however, reduced in an unfavorable manner once a display element has been fitted.
If a display element and functional elements are fitted together on the handlebar, there is now only a reduced area for holding and pushing the shopping cart - in particular in the case of relatively small shopping carts.
The user is restricted in terms of space when finding a comfortable position on the handlebar for his hand.
The free area of the handlebar which still remains may, in
- 2 -terms of the overall perception, have a disadvantageous "cut-up" effect, which in turn leaves behind a negative impression of the overall design of the shopping cart.
It is also not easily possible to place further noticeable advertising messages or company logos on such a "cut-up" area of the handlebar.
One preferred form of the present invention provides a display element which allows for the display element and one or more further functional elements to be fitted at the same time and in the process achieves a free area on the handlebar which is as large as possible.
In a preferred form, the invention provides a display element for attaching advertisements to the handlebar of a shopping cart comprising a base body having flat regions for presenting advertisements and fixing elements for fixing the display element to the handlebar of a shopping cart, wherein the display element has a cutout for partially or completely accommodating a functional element fitted to the handlebar, and to enable users to easily hold the handlebar, the base body and the fixing elements are connected with the handlebar to partially cover the same leaving both ends of the handle-bar free, and the functional element is located partially within the cutout and partially beneath the handlebar.
The considerations leading to the present invention were based on the fact that there is an area available in the housing of the large-area display element which has until now not been used.
This area can be used in an inventive manner for partially or even completely accommodating a further functional element fixed to the handlebar.
The display element in this case covers the functional element to the degree which is necessary and/or possible in the individual case.
The display element is also suitable for retrofitting.
It may be necessary, for this purpose, to position a functional element, which is already provided on the
It is also not easily possible to place further noticeable advertising messages or company logos on such a "cut-up" area of the handlebar.
One preferred form of the present invention provides a display element which allows for the display element and one or more further functional elements to be fitted at the same time and in the process achieves a free area on the handlebar which is as large as possible.
In a preferred form, the invention provides a display element for attaching advertisements to the handlebar of a shopping cart comprising a base body having flat regions for presenting advertisements and fixing elements for fixing the display element to the handlebar of a shopping cart, wherein the display element has a cutout for partially or completely accommodating a functional element fitted to the handlebar, and to enable users to easily hold the handlebar, the base body and the fixing elements are connected with the handlebar to partially cover the same leaving both ends of the handle-bar free, and the functional element is located partially within the cutout and partially beneath the handlebar.
The considerations leading to the present invention were based on the fact that there is an area available in the housing of the large-area display element which has until now not been used.
This area can be used in an inventive manner for partially or even completely accommodating a further functional element fixed to the handlebar.
The display element in this case covers the functional element to the degree which is necessary and/or possible in the individual case.
The display element is also suitable for retrofitting.
It may be necessary, for this purpose, to position a functional element, which is already provided on the
-3-handle, differently in order for it to then be completely or partially covered by the display element.
One exemplary embodiment of the display element according to the invention will be explained in more detail and described below with reference to the attached drawings, in which:
figure 1 shows the perspective view of the display element according to the invention, and figure 2 shows the display element fitted together with a functional part on a handlebar.
Figure 1 shows the display element 1. At its upper side 2, the display element 1 is provided with a large-area cutout 3 for accommodating an advertising medium which is not illustrated here. The cutout 3 is covered flush by a transparent cover, which is likewise not illustrated. Fixing elements 4 are provided on the underside of the display element 1.
A cutout 5 provides the free area which is required for covering a further functional element, such as a deposit lock, at least partially with the display element.
The fixing elements 4 are matched to the shape of the handlebar.
The fixing elements 4 hold the display element 1 on the handlebar firmly and such that it is secure against rotation.
In figure 2, the display element 1 is fitted together with a further functional element 6 on a handlebar 7. The handlebar 7 is fixed to a shopping cart (not illustrated here) via so-called handle caps 8. The functional element 6, in the example illus-trated a deposit lock, is located partially within the cutout 5,
One exemplary embodiment of the display element according to the invention will be explained in more detail and described below with reference to the attached drawings, in which:
figure 1 shows the perspective view of the display element according to the invention, and figure 2 shows the display element fitted together with a functional part on a handlebar.
Figure 1 shows the display element 1. At its upper side 2, the display element 1 is provided with a large-area cutout 3 for accommodating an advertising medium which is not illustrated here. The cutout 3 is covered flush by a transparent cover, which is likewise not illustrated. Fixing elements 4 are provided on the underside of the display element 1.
A cutout 5 provides the free area which is required for covering a further functional element, such as a deposit lock, at least partially with the display element.
The fixing elements 4 are matched to the shape of the handlebar.
The fixing elements 4 hold the display element 1 on the handlebar firmly and such that it is secure against rotation.
In figure 2, the display element 1 is fitted together with a further functional element 6 on a handlebar 7. The handlebar 7 is fixed to a shopping cart (not illustrated here) via so-called handle caps 8. The functional element 6, in the example illus-trated a deposit lock, is located partially within the cutout 5,
-4-and partially beneath the handlebar 7.
It is likewise possible in accordance with the invention to provide a larger cutout in the display element, in which, cutout there is then space available even for those functional elements which, in the majority., are arranged above the handlebar.
it is therefore advantageously possible,- presupposing correspondingly matched display elements 1, to retrofit existing handlebars 7, on which functional elements 6 of any desired shape have already been fitted, with a display element 6 having an advertising effect and therefore to redesign the entire handlebar as an advertising medium.
The display element 1 with the advertising message directed at the customers is located centrally in the center of the handlebar 7 and therefore achieves the desired degree of noticeability. To the side of the display element 1 up to the handle caps 8, the handlebar 7 remains free. This makes it possible for the customer to find a comfortable holding position for his hands when pushing the shopping cart.
The functional element, 6 which is less important during shopping - in this case a deposit lock - is fitted in an optically subordinate position but remains easily accessible ergonomically.`
When fitting the display element 1, initially the display element 1 is positioned on the upper side of the handlebar 7, then the fixing elements 4 are placed around the handlebar 7 from below and then connected to the display element 1.
If a functional element 6 is already provided on the handlebar 1, the display element 1 is fitted such that
It is likewise possible in accordance with the invention to provide a larger cutout in the display element, in which, cutout there is then space available even for those functional elements which, in the majority., are arranged above the handlebar.
it is therefore advantageously possible,- presupposing correspondingly matched display elements 1, to retrofit existing handlebars 7, on which functional elements 6 of any desired shape have already been fitted, with a display element 6 having an advertising effect and therefore to redesign the entire handlebar as an advertising medium.
The display element 1 with the advertising message directed at the customers is located centrally in the center of the handlebar 7 and therefore achieves the desired degree of noticeability. To the side of the display element 1 up to the handle caps 8, the handlebar 7 remains free. This makes it possible for the customer to find a comfortable holding position for his hands when pushing the shopping cart.
The functional element, 6 which is less important during shopping - in this case a deposit lock - is fitted in an optically subordinate position but remains easily accessible ergonomically.`
When fitting the display element 1, initially the display element 1 is positioned on the upper side of the handlebar 7, then the fixing elements 4 are placed around the handlebar 7 from below and then connected to the display element 1.
If a functional element 6 is already provided on the handlebar 1, the display element 1 is fitted such that
- 5 - PCT/DE2004/002593 the functional element 6 which is already provided is within the cutout 5.
It may be necessary in such a case for the already provided functional element 6 to be displaced slightly along the handlebar 7 in order for all of the parts to be positioned symmetrically on the handlebar 7.
It is also possible for the fixing elements 4 to be fitted integrally with the display element 1. In this case, the display element 1 is fitted on the handlebar 7 by the display element 1 being pushed onto the handlebar 7 from the side. In this embodiment, it is necessary to first detach the handlebar 7 from the shopping cart in order to make it possible for the display element to be pushed on laterally.
In this case, the functional part 6 then needs to be positioned within the cutout 5 as early as when the display element 1 is pushed on in order in this case to be pushed onto the handlebar together with the display element 1.
It may be necessary in such a case for the already provided functional element 6 to be displaced slightly along the handlebar 7 in order for all of the parts to be positioned symmetrically on the handlebar 7.
It is also possible for the fixing elements 4 to be fitted integrally with the display element 1. In this case, the display element 1 is fitted on the handlebar 7 by the display element 1 being pushed onto the handlebar 7 from the side. In this embodiment, it is necessary to first detach the handlebar 7 from the shopping cart in order to make it possible for the display element to be pushed on laterally.
In this case, the functional part 6 then needs to be positioned within the cutout 5 as early as when the display element 1 is pushed on in order in this case to be pushed onto the handlebar together with the display element 1.
Claims (4)
1. A display element for attaching advertisements to the handlebar of a shopping cart comprising a base body having flat regions for presenting advertisements and fixing elements for fixing the display element to the handlebar of a shopping cart, wherein the display element has a cutout for partially or completely accommodating a functional element fitted to the handlebar, the base body and the fixing elements are connected with the handlebar and partially cover the handlebar leaving both ends of the handlebar free, whereby users may easily hold the handlebar, and the functional element is located partially within the cutout and partially beneath the handlebar, and wherein the fixing elements are formed integrally with the display element.
2. The display element as claimed in claim 1 wherein the functional element is a deposit lock.
3. The display element as claimed in claim 1 or 2, wherein the cutout is formed on the underside of the display element.
4. The display element as claimed in claim 1, 2 or 3, wherein the cutout is formed approximately in the center of the display element.
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| DE20318482U DE20318482U1 (en) | 2003-11-26 | 2003-11-26 | display element |
| DE20318482.3 | 2003-11-26 | ||
| PCT/DE2004/002593 WO2005052899A1 (en) | 2003-11-26 | 2004-11-24 | Display element |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CA2556197A1 CA2556197A1 (en) | 2005-06-09 |
| CA2556197C true CA2556197C (en) | 2012-09-18 |
Family
ID=32010729
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA2556197A Active CA2556197C (en) | 2003-11-26 | 2004-11-24 | Display element |
Country Status (11)
| Country | Link |
|---|---|
| EP (1) | EP1723626B1 (en) |
| KR (1) | KR20060129235A (en) |
| CN (2) | CN103236232A (en) |
| BR (1) | BRPI0416244B1 (en) |
| CA (1) | CA2556197C (en) |
| DE (2) | DE20318482U1 (en) |
| DK (1) | DK1723626T3 (en) |
| ES (1) | ES2393556T3 (en) |
| PL (1) | PL1723626T3 (en) |
| RU (2) | RU95162U1 (en) |
| WO (1) | WO2005052899A1 (en) |
Families Citing this family (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2008006321A1 (en) * | 2006-07-13 | 2008-01-17 | Horst Sonnendorfer | Shopping cart |
| DE202007005978U1 (en) * | 2007-04-24 | 2008-08-28 | Sonnendorfer, Horst | Display element for attaching advertising to the handle of a shopping cart |
| DE202008000606U1 (en) * | 2008-01-15 | 2009-05-28 | Sonnendorfer, Horst | Shopping cart with push handle and coin lock device |
| FR2927045B1 (en) * | 2008-02-04 | 2010-04-02 | Ito | CONSOLE FOR THE EQUIPMENT OF A ROLLING TROLLEY, IN PARTICULAR A SUPERMARKET. |
| DE202010004543U1 (en) * | 2010-04-01 | 2011-10-05 | Horst Sonnendorfer | Holder for an object on the handle of a shopping cart |
| DE102011118506A1 (en) * | 2011-10-14 | 2013-04-18 | Horst Sonnendorfer | Push handle for a shopping cart |
| DE102012107754A1 (en) * | 2012-08-22 | 2014-02-27 | Horst Sonnendorfer | Push handle for a shopping cart and arrangement for covering an opening for entering a deposit |
Family Cites Families (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| FR2733197B3 (en) * | 1995-04-18 | 1997-06-27 | Ronis Sa | HANDLE FOR SELF-SERVICE TROLLEY AND SELF-SERVICE TROLLEY EQUIPPED WITH SUCH HANDLE |
| ES2112781B1 (en) * | 1995-12-07 | 1998-12-16 | Pinera Pascual Ramos | SUPPORT DEVICE FOR ADVERTISING AND MISCELLANEOUS LISTINGS, APPLICABLE TO CARTS OF TRANSPORT OF GOODS. |
| DE29813193U1 (en) * | 1998-07-24 | 1999-02-18 | Wanzl Entwicklung Gmbh | Push handle for a trolley |
| AU2003206624A1 (en) * | 2002-01-17 | 2003-07-30 | Horst Sonnendorfer | Handle for a transport cart |
-
2003
- 2003-11-26 DE DE20318482U patent/DE20318482U1/en not_active Expired - Lifetime
-
2004
- 2004-11-24 RU RU2009131129/22U patent/RU95162U1/en active Protection Beyond IP Right Term
- 2004-11-24 CN CN2013101457397A patent/CN103236232A/en active Pending
- 2004-11-24 DK DK04802802.1T patent/DK1723626T3/en active
- 2004-11-24 ES ES04802802T patent/ES2393556T3/en active Active
- 2004-11-24 DE DE112004002691T patent/DE112004002691D2/en not_active Expired - Fee Related
- 2004-11-24 PL PL04802802T patent/PL1723626T3/en unknown
- 2004-11-24 RU RU2006122528/12A patent/RU2006122528A/en unknown
- 2004-11-24 CA CA2556197A patent/CA2556197C/en active Active
- 2004-11-24 EP EP04802802A patent/EP1723626B1/en active Active
- 2004-11-24 WO PCT/DE2004/002593 patent/WO2005052899A1/en active Application Filing
- 2004-11-24 CN CNA2004800410180A patent/CN1906652A/en active Pending
- 2004-11-24 BR BRPI0416244-7A patent/BRPI0416244B1/en not_active IP Right Cessation
- 2004-11-24 KR KR1020067012692A patent/KR20060129235A/en active Search and Examination
Also Published As
| Publication number | Publication date |
|---|---|
| KR20060129235A (en) | 2006-12-15 |
| CA2556197A1 (en) | 2005-06-09 |
| PL1723626T3 (en) | 2013-03-29 |
| BRPI0416244A (en) | 2007-01-09 |
| DE20318482U1 (en) | 2004-03-11 |
| RU2006122528A (en) | 2008-01-10 |
| DK1723626T3 (en) | 2012-12-10 |
| CN103236232A (en) | 2013-08-07 |
| ES2393556T3 (en) | 2012-12-26 |
| BRPI0416244B1 (en) | 2015-08-11 |
| CN1906652A (en) | 2007-01-31 |
| EP1723626B1 (en) | 2012-09-12 |
| RU95162U1 (en) | 2010-06-10 |
| DE112004002691D2 (en) | 2006-10-05 |
| EP1723626A1 (en) | 2006-11-22 |
| WO2005052899A1 (en) | 2005-06-09 |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| EEER | Examination request |