CA2387562C - Method and system for providing targeted advertisements - Google Patents
Method and system for providing targeted advertisements Download PDFInfo
- Publication number
- CA2387562C CA2387562C CA2387562A CA2387562A CA2387562C CA 2387562 C CA2387562 C CA 2387562C CA 2387562 A CA2387562 A CA 2387562A CA 2387562 A CA2387562 A CA 2387562A CA 2387562 C CA2387562 C CA 2387562C
- Authority
- CA
- Canada
- Prior art keywords
- subscriber
- top box
- selections
- advertisement
- advertisements
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Lifetime
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
- H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
- H04H60/66—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on distributors' side
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
- H04L65/75—Media network packet handling
- H04L65/762—Media network packet handling at the source
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/65—Transmission of management data between client and server
- H04N21/658—Transmission by the client directed to the server
- H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
- H04N7/17309—Transmission or handling of upstream communications
- H04N7/17318—Direct or substantially direct transmission and handling of requests
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/09—Arrangements for device control with a direct linkage to broadcast information or to broadcast space-time; Arrangements for control of broadcast-related services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
- H04H60/31—Arrangements for monitoring the use made of the broadcast services
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Computer Networks & Wireless Communication (AREA)
- Health & Medical Sciences (AREA)
- Development Economics (AREA)
- Marketing (AREA)
- Accounting & Taxation (AREA)
- Computer Graphics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- General Engineering & Computer Science (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Computer Hardware Design (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US09/467,889 | 1999-12-21 | ||
US09/467,889 US6718551B1 (en) | 1997-01-06 | 1999-12-21 | Method and system for providing targeted advertisements |
PCT/US2000/034421 WO2001047156A2 (en) | 1999-12-21 | 2000-12-20 | Method and system for providing targeted advertisements |
Publications (2)
Publication Number | Publication Date |
---|---|
CA2387562A1 CA2387562A1 (en) | 2001-06-28 |
CA2387562C true CA2387562C (en) | 2013-03-26 |
Family
ID=23857566
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CA2387562A Expired - Lifetime CA2387562C (en) | 1999-12-21 | 2000-12-20 | Method and system for providing targeted advertisements |
Country Status (3)
Country | Link |
---|---|
EP (1) | EP1240738A2 (de) |
CA (1) | CA2387562C (de) |
WO (1) | WO2001047156A2 (de) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9547867B2 (en) | 2014-05-07 | 2017-01-17 | International Business Machines Corporation | Targeted advertising and customized display of advertisements in satellite broadcasting |
Families Citing this family (21)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US8290351B2 (en) | 2001-04-03 | 2012-10-16 | Prime Research Alliance E., Inc. | Alternative advertising in prerecorded media |
IL156146A0 (en) | 2000-11-28 | 2003-12-23 | Seachange International Inc | Content/service handling and delivery |
US9967633B1 (en) | 2001-12-14 | 2018-05-08 | At&T Intellectual Property I, L.P. | System and method for utilizing television viewing patterns |
US7444658B1 (en) * | 2001-12-14 | 2008-10-28 | At&T Intellectual Property I, L.P. | Method and system to perform content targeting |
US7086075B2 (en) | 2001-12-21 | 2006-08-01 | Bellsouth Intellectual Property Corporation | Method and system for managing timed responses to A/V events in television programming |
NO318845B1 (no) * | 2003-02-04 | 2005-05-09 | Ip Vision Ab | Framgangsmate og anordning for distribusjon av videoinformasjon |
WO2005001626A2 (en) * | 2003-06-05 | 2005-01-06 | Seachange International, Inc. | Content/service handling and delivery |
CN101180875B (zh) | 2005-01-12 | 2010-11-03 | 英维迪技术公司 | 广播网络资产交付的定向印象模型 |
US20100037255A1 (en) | 2008-08-06 | 2010-02-11 | Patrick Sheehan | Third party data matching for targeted advertising |
US7849477B2 (en) | 2007-01-30 | 2010-12-07 | Invidi Technologies Corporation | Asset targeting system for limited resource environments |
US7805373B1 (en) | 2007-07-31 | 2010-09-28 | Qurio Holdings, Inc. | Synchronizing multiple playback device timing utilizing DRM encoding |
US7996482B1 (en) | 2007-07-31 | 2011-08-09 | Qurio Holdings, Inc. | RDMA based real-time video client playback architecture |
CN101836435B (zh) | 2007-08-23 | 2016-05-04 | 汤姆森特许公司 | 动态播放列表超越的方法、装置和系统 |
US8762476B1 (en) | 2007-12-20 | 2014-06-24 | Qurio Holdings, Inc. | RDMA to streaming protocol driver |
US20090172727A1 (en) * | 2007-12-28 | 2009-07-02 | Google Inc. | Selecting advertisements to present |
US8060904B1 (en) | 2008-02-25 | 2011-11-15 | Qurio Holdings, Inc. | Dynamic load based ad insertion |
WO2009140691A2 (en) | 2008-05-16 | 2009-11-19 | Invidi Technologies Corporation | Request for information related to broadcast network content |
WO2010017315A2 (en) | 2008-08-05 | 2010-02-11 | Invidi Technologies Corporation | National insertion of targeted advertisment |
US20110137723A1 (en) * | 2009-12-08 | 2011-06-09 | Sony Ericsson Mobile Communications Ab | Node name based content delivery |
AU2011315836B2 (en) * | 2010-10-15 | 2015-11-26 | Intent IQ, LLC | System and methods for selecting television advertisements for a set-top box requesting an advertisement without knowing what program or channel is being watched |
CN115099866B (zh) * | 2022-07-07 | 2023-05-05 | 悦诚智慧(厦门)科技有限公司 | 一种基于ai眼镜的广告投放系统 |
Family Cites Families (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5155591A (en) * | 1989-10-23 | 1992-10-13 | General Instrument Corporation | Method and apparatus for providing demographically targeted television commercials |
US6463585B1 (en) * | 1992-12-09 | 2002-10-08 | Discovery Communications, Inc. | Targeted advertisement using television delivery systems |
DE69812701T2 (de) * | 1997-07-21 | 2004-02-05 | E Guide, Inc., Pasadena | Verfahren zum navigieren in einem fernsehprogrammführer mit werbung |
WO1999045702A1 (en) * | 1998-03-04 | 1999-09-10 | United Video Properties, Inc. | Program guide system with targeted advertising |
-
2000
- 2000-12-20 WO PCT/US2000/034421 patent/WO2001047156A2/en active Application Filing
- 2000-12-20 EP EP00986555A patent/EP1240738A2/de not_active Withdrawn
- 2000-12-20 CA CA2387562A patent/CA2387562C/en not_active Expired - Lifetime
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9547867B2 (en) | 2014-05-07 | 2017-01-17 | International Business Machines Corporation | Targeted advertising and customized display of advertisements in satellite broadcasting |
US9547868B2 (en) | 2014-05-07 | 2017-01-17 | International Business Machines Corporation | Targeted advertising and customized display of advertisements in satellite broadcasting |
Also Published As
Publication number | Publication date |
---|---|
CA2387562A1 (en) | 2001-06-28 |
WO2001047156A3 (en) | 2001-12-13 |
WO2001047156A2 (en) | 2001-06-28 |
EP1240738A2 (de) | 2002-09-18 |
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Legal Events
Date | Code | Title | Description |
---|---|---|---|
EEER | Examination request | ||
MKEX | Expiry |
Effective date: 20201221 |