CA2323166A1 - Methode et systeme de publicite ciblee - Google Patents
Methode et systeme de publicite ciblee Download PDFInfo
- Publication number
- CA2323166A1 CA2323166A1 CA 2323166 CA2323166A CA2323166A1 CA 2323166 A1 CA2323166 A1 CA 2323166A1 CA 2323166 CA2323166 CA 2323166 CA 2323166 A CA2323166 A CA 2323166A CA 2323166 A1 CA2323166 A1 CA 2323166A1
- Authority
- CA
- Canada
- Prior art keywords
- message
- audience member
- audience
- characteristic information
- program
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
- 238000000034 method Methods 0.000 title claims abstract description 102
- 230000008685 targeting Effects 0.000 claims abstract description 11
- 239000013598 vector Substances 0.000 claims description 26
- 238000004891 communication Methods 0.000 claims description 12
- 238000003860 storage Methods 0.000 claims description 11
- 230000002452 interceptive effect Effects 0.000 claims description 10
- 238000012545 processing Methods 0.000 claims description 10
- 230000002085 persistent effect Effects 0.000 claims description 5
- 238000005516 engineering process Methods 0.000 claims description 3
- 238000009826 distribution Methods 0.000 claims description 2
- 238000005259 measurement Methods 0.000 claims description 2
- 238000004590 computer program Methods 0.000 claims 4
- 238000012384 transportation and delivery Methods 0.000 abstract description 27
- 239000003795 chemical substances by application Substances 0.000 description 45
- 230000008569 process Effects 0.000 description 12
- 238000012550 audit Methods 0.000 description 6
- 238000004364 calculation method Methods 0.000 description 5
- 238000012546 transfer Methods 0.000 description 5
- 230000009471 action Effects 0.000 description 3
- 238000010586 diagram Methods 0.000 description 3
- TVZRAEYQIKYCPH-UHFFFAOYSA-N 3-(trimethylsilyl)propane-1-sulfonic acid Chemical compound C[Si](C)(C)CCCS(O)(=O)=O TVZRAEYQIKYCPH-UHFFFAOYSA-N 0.000 description 2
- 238000004458 analytical method Methods 0.000 description 2
- 230000005540 biological transmission Effects 0.000 description 2
- 230000001934 delay Effects 0.000 description 2
- 230000003993 interaction Effects 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000000399 orthopedic effect Effects 0.000 description 2
- 238000005316 response function Methods 0.000 description 2
- 238000012935 Averaging Methods 0.000 description 1
- -1 DCII Chemical compound 0.000 description 1
- 238000010420 art technique Methods 0.000 description 1
- 230000003542 behavioural effect Effects 0.000 description 1
- 230000008859 change Effects 0.000 description 1
- 230000002596 correlated effect Effects 0.000 description 1
- 230000000875 corresponding effect Effects 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 239000000835 fiber Substances 0.000 description 1
- 230000010354 integration Effects 0.000 description 1
- 238000007726 management method Methods 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 238000012544 monitoring process Methods 0.000 description 1
- 230000000717 retained effect Effects 0.000 description 1
- 238000012552 review Methods 0.000 description 1
- 230000002123 temporal effect Effects 0.000 description 1
- 230000000007 visual effect Effects 0.000 description 1
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
- H04N21/2547—Third Party Billing, e.g. billing of advertiser
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
- H04N7/165—Centralised control of user terminal ; Registering at central
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Computer Graphics (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Computer Security & Cryptography (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA 2323166 CA2323166A1 (fr) | 1999-10-13 | 2000-10-13 | Methode et systeme de publicite ciblee |
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA002286243A CA2286243A1 (fr) | 1999-10-13 | 1999-10-13 | Methode et systeme pour cibler la publicite |
| CA2,286,243 | 1999-10-13 | ||
| CA 2323166 CA2323166A1 (fr) | 1999-10-13 | 2000-10-13 | Methode et systeme de publicite ciblee |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2323166A1 true CA2323166A1 (fr) | 2001-04-13 |
Family
ID=25681255
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA 2323166 Abandoned CA2323166A1 (fr) | 1999-10-13 | 2000-10-13 | Methode et systeme de publicite ciblee |
Country Status (1)
| Country | Link |
|---|---|
| CA (1) | CA2323166A1 (fr) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US6457010B1 (en) | 1998-12-03 | 2002-09-24 | Expanse Networks, Inc. | Client-server based subscriber characterization system |
| EP1708505A1 (fr) * | 2005-03-30 | 2006-10-04 | Cyriac R. Roeding | Appareil electronique et procédés pour la reproduction de contenu mass media and de contenu apparenté |
| US7690013B1 (en) | 1998-12-03 | 2010-03-30 | Prime Research Alliance E., Inc. | Advertisement monitoring system |
| US8306975B1 (en) | 2005-03-08 | 2012-11-06 | Worldwide Creative Techniques, Inc. | Expanded interest recommendation engine and variable personalization |
| WO2015188253A1 (fr) * | 2014-06-09 | 2015-12-17 | Atomic Reach Inc. | Système et procédé destinés à un apport, une notation et une distribution de contenus |
-
2000
- 2000-10-13 CA CA 2323166 patent/CA2323166A1/fr not_active Abandoned
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US6457010B1 (en) | 1998-12-03 | 2002-09-24 | Expanse Networks, Inc. | Client-server based subscriber characterization system |
| US7690013B1 (en) | 1998-12-03 | 2010-03-30 | Prime Research Alliance E., Inc. | Advertisement monitoring system |
| US7962934B1 (en) | 1998-12-03 | 2011-06-14 | Prime Research Alliance E., Inc. | Advertisement monitoring system |
| US8484677B1 (en) | 1998-12-03 | 2013-07-09 | Prime Research Alliance E., Inc. | Advertisement monitoring system |
| US8306975B1 (en) | 2005-03-08 | 2012-11-06 | Worldwide Creative Techniques, Inc. | Expanded interest recommendation engine and variable personalization |
| EP1708505A1 (fr) * | 2005-03-30 | 2006-10-04 | Cyriac R. Roeding | Appareil electronique et procédés pour la reproduction de contenu mass media and de contenu apparenté |
| EP1796391A1 (fr) * | 2005-03-30 | 2007-06-13 | Cyriac R. Roeding | Appareil electronique et procédés pour la reproduction de contenu mass media and de contenu apparenté |
| WO2015188253A1 (fr) * | 2014-06-09 | 2015-12-17 | Atomic Reach Inc. | Système et procédé destinés à un apport, une notation et une distribution de contenus |
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| CA2323166A1 (fr) | Methode et systeme de publicite ciblee | |
| CA2286243A1 (fr) | Methode et systeme pour cibler la publicite | |
| JP2002133277A (ja) | 顧客決定方法、顧客決定システム、ダイレクトメール効果確認方法、ダイレクトメール効果確認装置、ｃｍ提供方法、ｃｍ提供システム |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| EEER | Examination request | ||
| FZDE | Dead |