CA2314277A1 - Method and apparatus for on-line ordering of customized merchandise - Google Patents
Method and apparatus for on-line ordering of customized merchandise Download PDFInfo
- Publication number
- CA2314277A1 CA2314277A1 CA 2314277 CA2314277A CA2314277A1 CA 2314277 A1 CA2314277 A1 CA 2314277A1 CA 2314277 CA2314277 CA 2314277 CA 2314277 A CA2314277 A CA 2314277A CA 2314277 A1 CA2314277 A1 CA 2314277A1
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- CA
- Canada
- Prior art keywords
- user
- buyer
- order
- ordering
- product
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
An on-line ordering system is provided by which a plurality of end users interact over the Internet with a non-expert customization system for the purpose of designing and ordering merchandise. Upon establishing an on-line session with the non-expert customization system, the system prompts the user for a set of constraints (e.g. quantity, price, time).
The system then shows the user an electronically displayed set of configuration options which he or she can choose from to customize the design of the end product. These options include, but are not limited to colour, size, structural make-up, material and component options.
The system has the ability to show the user/buyer only those options which will be compatible with the constraints laid out by the user/buyer and which can be supplied in a satisfactory manner by the seller operating the system. In addition, the user/buyer is provided with transparent information regarding the pricing implications of his or her option choices. The order placement system allows the seller to deliver the end product to the buyer by asking the user/buyer for information including, but not limited to credit worthiness, currency preferences, sample requirements and delivery specifications. Then, the custom designed product is converted, electronically into a digital set of materials which gives instructions to service providers (e.g.
the shipper, material suppliers, manufacturer, customs broker, etc.) on how to fulfill the order.
These instructions are a direct translation of the electronically displayed product into the end supplier's mother tongue.
The order system then links to the necessary service providers via the Internet for financing of the order, material ordering, shipment, etc.
The system then shows the user an electronically displayed set of configuration options which he or she can choose from to customize the design of the end product. These options include, but are not limited to colour, size, structural make-up, material and component options.
The system has the ability to show the user/buyer only those options which will be compatible with the constraints laid out by the user/buyer and which can be supplied in a satisfactory manner by the seller operating the system. In addition, the user/buyer is provided with transparent information regarding the pricing implications of his or her option choices. The order placement system allows the seller to deliver the end product to the buyer by asking the user/buyer for information including, but not limited to credit worthiness, currency preferences, sample requirements and delivery specifications. Then, the custom designed product is converted, electronically into a digital set of materials which gives instructions to service providers (e.g.
the shipper, material suppliers, manufacturer, customs broker, etc.) on how to fulfill the order.
These instructions are a direct translation of the electronically displayed product into the end supplier's mother tongue.
The order system then links to the necessary service providers via the Internet for financing of the order, material ordering, shipment, etc.
Description
METHOD AND APPARATUS FOR ON-LINE ORDERING OF CUSTOMIZED
MERCHANDISE
FIELD OF THE INVENTION
This invention relates in general to on-line ordering of merchandise. More particularly, the invention relates to a method and apparatus for user customization of an item or items over the Internet, placing an order for that customized item and then converting the customized order into a set of instructions which are sent electronically in a format understood by an end 1o suppliers/manufacturers for fulfillment of the order.
BACKGROUND OF THE INVENTION
15 The Internet is especially conducive to conducting electronic commerce, particularly between businesses (B2B), due to its ability to link organizations with similar business interests, complementary products common and/or reciprocating goals. Many vendors utilize the reach and easy access of the World Wide Web to post electronic catalogues on the Internet for purchase by potential customers. Others have created 'exchanges' on the World Wide Web to connect 2o sellers and buyers to transact by allowing sellers to electronically post their products and for buyers to browse what products are available for purchase Although conducive to electronic cataloguing, the Internet has taken the human interaction out of the selling and buying process. One of the most important benefits of this 25 human interaction is the exchange that takes place between a buyer and seller regarding any unique requirements the buyer might be looking for to satisfy his/her needs.
The Internet possesses the ability to customize a product. However, existing methodologies usually require the user be skilled in design in order to create a satisfactory end product.
One of the disadvantages of human interaction is the occurrence of errors when translating a buyer's unique 3o product requirements into fulfillment instructions. This is especially true when, in order to fill the order, instructions must be given to many different intermediary suppliers and/or service
MERCHANDISE
FIELD OF THE INVENTION
This invention relates in general to on-line ordering of merchandise. More particularly, the invention relates to a method and apparatus for user customization of an item or items over the Internet, placing an order for that customized item and then converting the customized order into a set of instructions which are sent electronically in a format understood by an end 1o suppliers/manufacturers for fulfillment of the order.
BACKGROUND OF THE INVENTION
15 The Internet is especially conducive to conducting electronic commerce, particularly between businesses (B2B), due to its ability to link organizations with similar business interests, complementary products common and/or reciprocating goals. Many vendors utilize the reach and easy access of the World Wide Web to post electronic catalogues on the Internet for purchase by potential customers. Others have created 'exchanges' on the World Wide Web to connect 2o sellers and buyers to transact by allowing sellers to electronically post their products and for buyers to browse what products are available for purchase Although conducive to electronic cataloguing, the Internet has taken the human interaction out of the selling and buying process. One of the most important benefits of this 25 human interaction is the exchange that takes place between a buyer and seller regarding any unique requirements the buyer might be looking for to satisfy his/her needs.
The Internet possesses the ability to customize a product. However, existing methodologies usually require the user be skilled in design in order to create a satisfactory end product.
One of the disadvantages of human interaction is the occurrence of errors when translating a buyer's unique 3o product requirements into fulfillment instructions. This is especially true when, in order to fill the order, instructions must be given to many different intermediary suppliers and/or service
2 providers, some of who may conduct business in a different language than that of the original buyer.
SUMMARY OF THE INVENTION
According to the present invention, a method and apparatus are provided by which a non-expert user can customize an item, place an order for the item and then have the system convert that item into a electronic digital bill of materials to provide fulfillment instructions to supplier(s).
to The most rewarding aspects of human interaction are injected into the user's on-line ordering experience (e.g. customization, interaction with the design process, feedback on inventory and confidence in pricing, etc.), while eliminating the undesirable aspects (e.g. botched orders, uncertainty regarding product delivery status, etc.) BRIEF DESCRIPTION OF THE DRAWINGS
A detailed description of the preferred embodiment of the present invention is described herein below, with reference to the drawings in which:
Figure 1 is a block diagram of an Internet based environment for implementation of the invention; and Figure 2 is a block diagram of an on-line ordering system according to the present invention.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
Turning to Figure 1, an on-line ordering system is shown by which a plurality of end 3o users 1 interact over the Internet 2 with the non-expert customization system 3 of the present invention for the purpose of designing and ordering merchandise. Upon establishing an on-line session with the non-expert customization system 3, the system prompts the user 1 for a set of constraints (e.g. quantity, price, time). The system then shows the user an electronically displayed set of configuration options which he or she can choose from to customize the design of the end product. These options include, but are not limited to colour, size, structural make-up, material and component options. The system 3 has the ability to show the user/buyer 1 only those options which will be compatible with the constraints laid out by the user/buyer and which can be supplied in a satisfactory manner by the seller operating the system 3.
In addition, the user/buyer 1 will have transparent information regarding the pricing implications of his or her option choices, as set forth in greater detail below.
to The order placement system allows the seller to deliver the end product to the buyer 1 by asking the user/buyer for information including, but not limited to credit worthiness, currency preferences, sample requirements and delivery specifications. Then, the custom designed product is converted, electronically into a digital set of materials which gives instructions to 15 service providers 5 (e.g. the shipper, material suppliers, manufacturer, customs broker, etc.) on how to fulfill the order. These instructions are a direct translation of the electronically displayed product into the end supplier's mother tongue. The order system 1 then links to the necessary service providers 5 via the Internet 2 for financing of the order, material ordering, shipment, etc.
2o Turning now to Figure 2, the system 3 is shown in functional terms comprising a relational database 21, applications server 23 including, among other things, rules manager 25, a web access server 27, imaging server 29 and messaging server 31. Although the database 21, rules manager 25, web server 27, imaging server 29, and messaging server 31 are shown as different functional blocks, in actual fact these functional blocks are preferably physically 25 implemented within a single applications server.
Initially, domain analysis is performed to determine what the various customization aspects are of the product, and what the constraints are on those customizations. The end results of this domain analysis are actual customization instances. For example, when designing and 30 ordering a customizable bag, only some colours may be available in certain fabrics, only certain pictures are applicable to certain styles, etc. Thus, in performing domain analysis the relationships between constraints and customization instances are determined and stored in relational database 21. In addition to constraints and customization instances, a raw description of the workflow is also stored in database 21. The workflow itself is dependent on three main constraints (price, quantity and time) such that the workflow is determined both by domain analysis and at run time by what constraints have been entered in the system by the user. Thus, if the user 1 is only willing to spend a certain amount of money, for many customization instances, many choices will not be shown. If the user specifies that the product is required at a certain time or in a certain quantity, other customization instances are not presented, etc.
1o The customization instances, constraints and flow description form tables within the database 21. The price ranges go into one rule table (Table A, below), the materials and the colours form actual instances within an element table (Table B) along with an indication of whether the element is "standard". Standard items in the database 21 dictate default elements for user presentation (e.g. default materials, default colours, etc.) An include/exclude table is 15 provided (Table C) for dictating, as an example, what happens in the case of a material or colour which is non-standard. For the present example of bags, the colour of the fabric is substantially dictated by the choice of fabric. So, in the present case there are no "standard" colours, but only a standard fabric. Consequently, the include/exclude table includes a series of rules to either add the other fabrics based on a selected style or remove the standard fabric from the styles for which 2o such fabric is not acceptable. Finally, for the present example, a component table (Table D) is provided with a selection from three styles.
Table A
Price Range Table Upper/lower Table B
Element Table std Material 1 N
Material 2 Y
Colour 1 N
Colour 2 N
Colour 3 N
Colour 4 N
Table C
Include/Exclude Table If style 1 include material 1 If material 2 exclude colour 4 5 Table D
Component Table Style 1 Style 2 Style 3 In operation, the user 1 initiates a session with the system 3 via web server 27. The user logs in to the system with a user name and password. The rules manager 21 only shows styles to 1o the user based on predefined "categories" of user. Thus, a given user may be a customer of a particular product provider, (e.g. a category parhler who has provided a customer list for storage on the database 21). This user will not be presented with any merchandise from a "competing"
supplier.
The user is prompted to enter the three main constraints (price, quantity and time) and the style of bag (Table D). In response, a particular style of bag is presented with a default fabric, a default colour, default pocket configurations, default hardware, etc. The selected bag actually exists in inventory with the foregoing series of defaults. The system 3 determines the defaults from database 21 and presents to the user 1 a bag with all those defaults. It creates an entire complete "buyable" bag which, in theory, can be immediately purchased without any further customization, if the user so wishes.
Alternatively, as indicated above, the user 1 may select from other customizable features, which causes the rules manager 25 to fire the appropriate rules and in response add and remove elements for presentation to the user 1. More particularly, the rules manager 25 fires additional rules which are consistent with the previously entered price, quantity, time and style, in order to present all of the fabrics that match the price/time criteria as well matching the chosen style and 1o fabric. Thereafter, the same rules firing takes place for colour, and so on. Ultimately, a bag data object is created from the user selections and consequential rule firing.
All of the user interaction with the system 3 is via the web server 27 which presents a series of web pages with graphical renderings of the product under development (i.e. being 15 customized). These HTML pages and embedded graphical images aregenerated by an image server 29 under control of rules manager 21 based on the firing of certain rules within database 21. Operation of the image server 29 is discussed in greater detail with reference to applicant's copending patent application entitled METHOD AND APPARATUS FOR VISUALIZATION
OF ON-LINE MERCHANDISE CUSTOMIZATION, filed concurrently herewith.
One other important aspect of the database 21 is that it maintains a current indication of the per unit price of the product, which is displayed to the user as the product is being designed.
Furthermore, the individual costs of selecting different materials, zipper layouts, etc. are also displayed so that the user/buyer understands the cost implications before making particular design choices. These individual costs may be positive or negative (i.e. if the available option is less expensive than the default, a negative cost is displayed). This cost transparency feature has been identified as being particularly advantageous in terms of "human interaction" in the on-line buying process. This feature also allows the service provider the opportunity of identifying opportunities for obtaining lower costs from certain suppliers 5 when a number of users 1 are ordering material from a given supplier. These bulk ordering cost discounts may or may not be passed on to the users 1, depending on the wishes of the service provide who is implementing the system 3.
Each customizable element has a bill of materials table associated with it, such that all of the instructions for selecting components and elements is output by the system as an electronic bill of materials which, according to the invention, may be generated as an XML object in any suitable language to the suppliers 5 (e.g. materials suppliers, cut and sew operations, customs brokers, shippers, logistics professionals, etc). The suppliers 5 communicate with the system 3 either via web server 33 or through email via messaging server 31. The foregoing aspects of the to invention is set forth in greater detail with reference to applicant's copending patent application entitled METHOD AND APPARATUS FOR VISUALIZATION OF ON-LINE
MERCHANDISE CUSTOMIZATION, filed concurrently herewith.
Embodiments and variations of the invention are possible, as set forth above.
All such 15 changes and modifications may be made without departing from the sphere and scope of the invention as defined by the claims appended hereto.
SUMMARY OF THE INVENTION
According to the present invention, a method and apparatus are provided by which a non-expert user can customize an item, place an order for the item and then have the system convert that item into a electronic digital bill of materials to provide fulfillment instructions to supplier(s).
to The most rewarding aspects of human interaction are injected into the user's on-line ordering experience (e.g. customization, interaction with the design process, feedback on inventory and confidence in pricing, etc.), while eliminating the undesirable aspects (e.g. botched orders, uncertainty regarding product delivery status, etc.) BRIEF DESCRIPTION OF THE DRAWINGS
A detailed description of the preferred embodiment of the present invention is described herein below, with reference to the drawings in which:
Figure 1 is a block diagram of an Internet based environment for implementation of the invention; and Figure 2 is a block diagram of an on-line ordering system according to the present invention.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
Turning to Figure 1, an on-line ordering system is shown by which a plurality of end 3o users 1 interact over the Internet 2 with the non-expert customization system 3 of the present invention for the purpose of designing and ordering merchandise. Upon establishing an on-line session with the non-expert customization system 3, the system prompts the user 1 for a set of constraints (e.g. quantity, price, time). The system then shows the user an electronically displayed set of configuration options which he or she can choose from to customize the design of the end product. These options include, but are not limited to colour, size, structural make-up, material and component options. The system 3 has the ability to show the user/buyer 1 only those options which will be compatible with the constraints laid out by the user/buyer and which can be supplied in a satisfactory manner by the seller operating the system 3.
In addition, the user/buyer 1 will have transparent information regarding the pricing implications of his or her option choices, as set forth in greater detail below.
to The order placement system allows the seller to deliver the end product to the buyer 1 by asking the user/buyer for information including, but not limited to credit worthiness, currency preferences, sample requirements and delivery specifications. Then, the custom designed product is converted, electronically into a digital set of materials which gives instructions to 15 service providers 5 (e.g. the shipper, material suppliers, manufacturer, customs broker, etc.) on how to fulfill the order. These instructions are a direct translation of the electronically displayed product into the end supplier's mother tongue. The order system 1 then links to the necessary service providers 5 via the Internet 2 for financing of the order, material ordering, shipment, etc.
2o Turning now to Figure 2, the system 3 is shown in functional terms comprising a relational database 21, applications server 23 including, among other things, rules manager 25, a web access server 27, imaging server 29 and messaging server 31. Although the database 21, rules manager 25, web server 27, imaging server 29, and messaging server 31 are shown as different functional blocks, in actual fact these functional blocks are preferably physically 25 implemented within a single applications server.
Initially, domain analysis is performed to determine what the various customization aspects are of the product, and what the constraints are on those customizations. The end results of this domain analysis are actual customization instances. For example, when designing and 30 ordering a customizable bag, only some colours may be available in certain fabrics, only certain pictures are applicable to certain styles, etc. Thus, in performing domain analysis the relationships between constraints and customization instances are determined and stored in relational database 21. In addition to constraints and customization instances, a raw description of the workflow is also stored in database 21. The workflow itself is dependent on three main constraints (price, quantity and time) such that the workflow is determined both by domain analysis and at run time by what constraints have been entered in the system by the user. Thus, if the user 1 is only willing to spend a certain amount of money, for many customization instances, many choices will not be shown. If the user specifies that the product is required at a certain time or in a certain quantity, other customization instances are not presented, etc.
1o The customization instances, constraints and flow description form tables within the database 21. The price ranges go into one rule table (Table A, below), the materials and the colours form actual instances within an element table (Table B) along with an indication of whether the element is "standard". Standard items in the database 21 dictate default elements for user presentation (e.g. default materials, default colours, etc.) An include/exclude table is 15 provided (Table C) for dictating, as an example, what happens in the case of a material or colour which is non-standard. For the present example of bags, the colour of the fabric is substantially dictated by the choice of fabric. So, in the present case there are no "standard" colours, but only a standard fabric. Consequently, the include/exclude table includes a series of rules to either add the other fabrics based on a selected style or remove the standard fabric from the styles for which 2o such fabric is not acceptable. Finally, for the present example, a component table (Table D) is provided with a selection from three styles.
Table A
Price Range Table Upper/lower Table B
Element Table std Material 1 N
Material 2 Y
Colour 1 N
Colour 2 N
Colour 3 N
Colour 4 N
Table C
Include/Exclude Table If style 1 include material 1 If material 2 exclude colour 4 5 Table D
Component Table Style 1 Style 2 Style 3 In operation, the user 1 initiates a session with the system 3 via web server 27. The user logs in to the system with a user name and password. The rules manager 21 only shows styles to 1o the user based on predefined "categories" of user. Thus, a given user may be a customer of a particular product provider, (e.g. a category parhler who has provided a customer list for storage on the database 21). This user will not be presented with any merchandise from a "competing"
supplier.
The user is prompted to enter the three main constraints (price, quantity and time) and the style of bag (Table D). In response, a particular style of bag is presented with a default fabric, a default colour, default pocket configurations, default hardware, etc. The selected bag actually exists in inventory with the foregoing series of defaults. The system 3 determines the defaults from database 21 and presents to the user 1 a bag with all those defaults. It creates an entire complete "buyable" bag which, in theory, can be immediately purchased without any further customization, if the user so wishes.
Alternatively, as indicated above, the user 1 may select from other customizable features, which causes the rules manager 25 to fire the appropriate rules and in response add and remove elements for presentation to the user 1. More particularly, the rules manager 25 fires additional rules which are consistent with the previously entered price, quantity, time and style, in order to present all of the fabrics that match the price/time criteria as well matching the chosen style and 1o fabric. Thereafter, the same rules firing takes place for colour, and so on. Ultimately, a bag data object is created from the user selections and consequential rule firing.
All of the user interaction with the system 3 is via the web server 27 which presents a series of web pages with graphical renderings of the product under development (i.e. being 15 customized). These HTML pages and embedded graphical images aregenerated by an image server 29 under control of rules manager 21 based on the firing of certain rules within database 21. Operation of the image server 29 is discussed in greater detail with reference to applicant's copending patent application entitled METHOD AND APPARATUS FOR VISUALIZATION
OF ON-LINE MERCHANDISE CUSTOMIZATION, filed concurrently herewith.
One other important aspect of the database 21 is that it maintains a current indication of the per unit price of the product, which is displayed to the user as the product is being designed.
Furthermore, the individual costs of selecting different materials, zipper layouts, etc. are also displayed so that the user/buyer understands the cost implications before making particular design choices. These individual costs may be positive or negative (i.e. if the available option is less expensive than the default, a negative cost is displayed). This cost transparency feature has been identified as being particularly advantageous in terms of "human interaction" in the on-line buying process. This feature also allows the service provider the opportunity of identifying opportunities for obtaining lower costs from certain suppliers 5 when a number of users 1 are ordering material from a given supplier. These bulk ordering cost discounts may or may not be passed on to the users 1, depending on the wishes of the service provide who is implementing the system 3.
Each customizable element has a bill of materials table associated with it, such that all of the instructions for selecting components and elements is output by the system as an electronic bill of materials which, according to the invention, may be generated as an XML object in any suitable language to the suppliers 5 (e.g. materials suppliers, cut and sew operations, customs brokers, shippers, logistics professionals, etc). The suppliers 5 communicate with the system 3 either via web server 33 or through email via messaging server 31. The foregoing aspects of the to invention is set forth in greater detail with reference to applicant's copending patent application entitled METHOD AND APPARATUS FOR VISUALIZATION OF ON-LINE
MERCHANDISE CUSTOMIZATION, filed concurrently herewith.
Embodiments and variations of the invention are possible, as set forth above.
All such 15 changes and modifications may be made without departing from the sphere and scope of the invention as defined by the claims appended hereto.
Claims
Priority Applications (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA 2314277 CA2314277A1 (en) | 2000-07-19 | 2000-07-19 | Method and apparatus for on-line ordering of customized merchandise |
| PCT/CA2001/001041 WO2002021349A2 (en) | 2000-07-19 | 2001-07-19 | Method and apparatus for on-line merchandise customization |
| AU2001275623A AU2001275623A1 (en) | 2000-07-19 | 2001-07-19 | Method and apparatus for on-line merchandise customization |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA 2314277 CA2314277A1 (en) | 2000-07-19 | 2000-07-19 | Method and apparatus for on-line ordering of customized merchandise |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2314277A1 true CA2314277A1 (en) | 2002-01-19 |
Family
ID=4166749
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA 2314277 Abandoned CA2314277A1 (en) | 2000-07-19 | 2000-07-19 | Method and apparatus for on-line ordering of customized merchandise |
Country Status (1)
| Country | Link |
|---|---|
| CA (1) | CA2314277A1 (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20070033059A1 (en) * | 2005-08-03 | 2007-02-08 | Jennipher Adkins | Multi-format, all media, creation method, event marketing software |
| CN108960877A (en) * | 2017-05-18 | 2018-12-07 | 上海适宜广告有限公司 | A kind of business model and method shared for digital content |
| CN111062768A (en) * | 2019-10-28 | 2020-04-24 | 林佳 | Commodity recommendation method and commodity recommendation system for online shopping mall |
-
2000
- 2000-07-19 CA CA 2314277 patent/CA2314277A1/en not_active Abandoned
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20070033059A1 (en) * | 2005-08-03 | 2007-02-08 | Jennipher Adkins | Multi-format, all media, creation method, event marketing software |
| CN108960877A (en) * | 2017-05-18 | 2018-12-07 | 上海适宜广告有限公司 | A kind of business model and method shared for digital content |
| CN111062768A (en) * | 2019-10-28 | 2020-04-24 | 林佳 | Commodity recommendation method and commodity recommendation system for online shopping mall |
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