CA2291426A1 - System and method enabling advertisers to advertise via a system of interactive advertisement images embedded and displayed within advanced television programming and utilized in conjunction with alternate television channel(s) - Google Patents
System and method enabling advertisers to advertise via a system of interactive advertisement images embedded and displayed within advanced television programming and utilized in conjunction with alternate television channel(s) Download PDFInfo
- Publication number
- CA2291426A1 CA2291426A1 CA002291426A CA2291426A CA2291426A1 CA 2291426 A1 CA2291426 A1 CA 2291426A1 CA 002291426 A CA002291426 A CA 002291426A CA 2291426 A CA2291426 A CA 2291426A CA 2291426 A1 CA2291426 A1 CA 2291426A1
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- Prior art keywords
- television
- channel
- advertising
- viewer
- image
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/238—Interfacing the downstream path of the transmission network, e.g. adapting the transmission rate of a video stream to network bandwidth; Processing of multiplex streams
- H04N21/2389—Multiplex stream processing, e.g. multiplex stream encrypting
- H04N21/23892—Multiplex stream processing, e.g. multiplex stream encrypting involving embedding information at multiplex stream level, e.g. embedding a watermark at packet level
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
- H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving MPEG packets from an IP network
- H04N21/4383—Accessing a communication channel
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
- H04N21/4405—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving video stream decryption
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/633—Control signals issued by server directed to the network components or client
- H04N21/6332—Control signals issued by server directed to the network components or client directed to client
- H04N21/6334—Control signals issued by server directed to the network components or client directed to client for authorisation, e.g. by transmitting a key
- H04N21/63345—Control signals issued by server directed to the network components or client directed to client for authorisation, e.g. by transmitting a key by transmitting keys
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
- H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only
Abstract
The present invention is a method and system of commerce effectuating the advertising and marketing of consumer product's through a system of advanced television advertising. The system comprises a system wherein interactive advertising images disruptive to the television viewing session are embedded within a television program in a manner whereby embedded image(s) appear within the visual field of a television program when viewed on an advanced television. In order for a viewer to remove the said image(s) from the visual field the viewer is required to interact with the image(s) via a viewer input device (e.g. remote control). Following the said viewer initiated interactive event the program containing the advertising image disappears from the visual field and a short advertising session is displayed during a latency period prior to the television re-tuning to the a television channel that does not contain advertising images. Once the returning process I completed a viewer is then able for a predetermined period of time to view the base television program uninterrupted by advertising images. The system operates via a system where multiple television signals are multiplexed together and transmitted to a viewer location via a communication network.
The first multiplexed signal (Channel A) contains a base television program and embedded interactive advertising image(s), the second signal (Channel B) is encrypted and contains an identical version of the said base television program no advertising images. The third Channel (Channel C) contains an advertising sequence which may be interactive. When a viewer interacts with an image displayed on Channel A decryption and/or location identification code is produced while the television seamlessly re-tunes itself to channel C a short television commercial is displayed before file television re-tunes itself a second time to Channel B. During this procedure the identity of Channel A is stored by the processor and is used to re-tune to Channel A when the Channel B viewing session is terminated. The primary source of income for the system will be from advertiser(s) that utilize the system in order to advertise and market product(s) and/or services(s).
The first multiplexed signal (Channel A) contains a base television program and embedded interactive advertising image(s), the second signal (Channel B) is encrypted and contains an identical version of the said base television program no advertising images. The third Channel (Channel C) contains an advertising sequence which may be interactive. When a viewer interacts with an image displayed on Channel A decryption and/or location identification code is produced while the television seamlessly re-tunes itself to channel C a short television commercial is displayed before file television re-tunes itself a second time to Channel B. During this procedure the identity of Channel A is stored by the processor and is used to re-tune to Channel A when the Channel B viewing session is terminated. The primary source of income for the system will be from advertiser(s) that utilize the system in order to advertise and market product(s) and/or services(s).
Description
Description BACKGROUND OF THE INVENTION
1. Field of the Invention The present invention relates to a method and system of commerce involving a methods) of advertising via an advanced television broadcast system.
1. Field of the Invention The present invention relates to a method and system of commerce involving a methods) of advertising via an advanced television broadcast system.
2. Background Jittl:C LtiC ttl(rC~)LIUIl Ut C:UfIIITt~IC4t~lt ICtCVISIUtt ttl itiC titt(L
t5'~itJS Lttti CC:(jIlUItItLS Ul LIiC
commercial television system have remained relatively unchanged. From the beginning CiuiiOtiiiC tiiudCi ui ti;iwi5iuii ~i;tiCialiy u~i;iaiCu i7y dciv~tZiW is ~idyiiig Ii;iuvisiuii iic:iwut~Ks to display their products and/or services during the broadcast of the networks television Jil(11N'S. lJGiiGriLIIy lIlG iliL)rG ZGIGYi511111 VI~W~rS ~l tGIGYI~IViI
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the more money it was able to charge advertisers for showing its commercial LLCIVGrL15Gi11G11LJ. L-1S LGIGVI5IVi1 ~~r~lV- in piipiliarii.y ailii Lilt Iil~IpLlliL 1Ji L~G'1G~'IJIVIi ~TG~1' television networks demanded more and more money advertisers were willing to keep, liayiii~ iiii3i~ iiii a vaii~ly vi iciiW Jit~ i.iiai tiiailc iiic i:vSE
i~Li~l.iiai)iG iii CGIiiiS iii W iiiit itiCy received. Advertisers discovered that the system worked because in exchange for the large r___._____ _.m__...y.,__. __~_,.m_._ ..a .m_..=__._.~__.:._w_~_.~~_._ __~_.._rr.=.=w_._ aiiti3Lilii~iiiiviia:y iviilliiaiiiii3y Ci.ii.'vi~iviiliv:CvYiiiiv3Ciil.y' 1iv11VV.il,iiYii~Siviy iiiv:vtii~'v.iil.i.CiW .
method of a national audience of consumers, by reaching a national audience advertisers «~,a.t..e4--............ .-.4......-.~..-~-..4.4..r-.....~ .....~-...~.4........z.~.-.~4.z.-.~._......~..:.. 41~.....t4.........~..~-..~.r.t.a4.-.~
lytJ1.illxVlil.Ll~tiLl.ilGLf.l\j11i.411u~.111.1~~' L~Il uiiW
'ti~A.1.LCt11i~11~J1.\r1J11JV.i1111r1J, Lil~lliii.l~Ji1<.L11\.i1..11L111VG1.~1\711 gave it large group of consumers allowing it to manutacture huge amounts of the product 4~~.;...~."~~.~..4~~.... .(~.~..~..u..F ~~,...:....-.1.~~.~n.......7~.
~..n.W.~.4~~i.44~m.e..~......~.u.r.."" ..... ~,4:n..,EW e,4 Li4Z111i~.' KVlYixilit~ibVJ \f1.111(a.li~.il(4~.~it~i111~ ly~.~~%11Vi1I~' J ~i J'-tZlr illi.Li iilV 1~\iW liiJLlJ Vf%111t,JLiiililll i11t1i did not use television could not proceeding the television advertisers with a benefit . This n4.,."r4"...., rW fl.,.~ 1.,...;......... ..f' .."1.:...,f f.. ..t:,.l.,~
..,."..7:C;...,f;,.,.n ;,. C ,- ft.-., .. ..~ ~,+ :.7,...,~;.,n1 3iiii'vii.il . vi iiii.: i%tlJIiiV:33 aii JiiiiJYr'vi Lii Jii~.iii iiiiiiiiii'va:aiiiiiiJ iJ ii3i iiiv fiiii3i tiuli iii'viiii'vui today.
With the advet of new technolgys computer and image processing technology tah stasnd to thretane the viability of the teraditibal ecenomic modle of commercail television. the most impoarnt change to television is coming as a result of the advent of didgital telsvions which is evolving from the computer and image processing technology and uses a series of " 1" and "0"s rather then an anlog sifanl to trasmit inofmrtaion. The advet of didgiatl tecehnolgy has lead to the implementaion of ssytesm such as Replay TVTM and TiVo that have effectively created a smart television capable of effectively enabling television viewers to eliminate television commercials while wtaching television porgraming. For the most part these systems are simply a set-top box that records television programming to a hard disk that can caphlre television programs on a storage facility as they are being broadcast a processor connected to the hard disc, utilainf buffer technolgy these systesm alllow a televsion viewre to jump forwrd or backwards therebuy bypassing televsion commmercails. As a whole week and or mouths television viewing schedule will soon be able be captured and replayed a viewer is then not watching the television signal live and with the storage device can quickly bypass the television commercials advertisements that disrupt their televsion vieiwng experince. The most serious problem these new technology pose to commercial television is in their ability power to enable television viewers to eliminate the television commercial.
Tt is assumed that once it is commonly accepted by advertisers that television viewers are no longer viewing the television commercials advertisements that they pay to produce and display that advertisers will refuse to pay the ever growing amount of money or may even refuse to participate in television commercial advertising all together as being to great an expense to justify in comparison to expected returns.
It is accordingly an object of the present invention to establish a method and system of commerce effectuating the advertising and marketing of consumer product's through a system of advanced television advertising..
It is a furtehr object of the present invention to provide a system for enabling advertisers to advertise via a system of advanced television advertising whereby the television commercial advertising cannot be easily removed, avoided or eliminated by television viewers.
It is an adaditonal object of the prssnet invention their is a method and system of commerce effectuating the advertising alld marketing of consumer product's through a system of advanced television advertising. And wherein the system comprises a system wherein interactive advertising images disruptive to the television viewing session are embedded within a television program in a manner whereby embedded images) appear within the visual field of a television program when viewed on an advanced television.
In order for a viewer to remove the said images) from the visual field the viewer is required to interact with the images) via a viewer input device (e.g. remote control).
Following the said viewer initiated interactive event the program containing the advertising image disappears from the visual field and a short advertising session is displayed during a latency period prior to the television re-tuning to the a television channel that does not contain advertising images. Once the retuning process I
completed a viewer is then able for a predetermined period of time to view the base television prol,~ram uninterrupted by advertising images. The system operates via a system where multiple television signals are multiplexed together and transmitted to a viewer location via a communication network. The first multiplexed signal (Channel A) contains a base television program and embedded interactive advertising image(sj, the second signal (Channel B) is encrypted and contains an identical version of the said base television program no advertising images. 'l he third t:hannei (l.;hannel l: j contains an advertising sequence which may be interactive. When a viewer interacts with an image displayed on tllatltlei A decryptiotl anchor iocaiion identifvatiotl code is produced wiliie tile television seamlessly re-tunes itself to channel C a short television commercial is displayed before the television re-tunes itself a second time to Channel B.
During this procedure the identity of Channel A is stored by the processor and is used to re-tune to Channel A when the Channel B viewing session is terminated. The primary source of income for the system will be from advertisers) that utilize the system in order to advertise and market products) and/or services(s).
t5'~itJS Lttti CC:(jIlUItItLS Ul LIiC
commercial television system have remained relatively unchanged. From the beginning CiuiiOtiiiC tiiudCi ui ti;iwi5iuii ~i;tiCialiy u~i;iaiCu i7y dciv~tZiW is ~idyiiig Ii;iuvisiuii iic:iwut~Ks to display their products and/or services during the broadcast of the networks television Jil(11N'S. lJGiiGriLIIy lIlG iliL)rG ZGIGYi511111 VI~W~rS ~l tGIGYI~IViI
J1111~Y VYiIS tiapill7iG l)1 i4lLriiGLtll~
the more money it was able to charge advertisers for showing its commercial LLCIVGrL15Gi11G11LJ. L-1S LGIGVI5IVi1 ~~r~lV- in piipiliarii.y ailii Lilt Iil~IpLlliL 1Ji L~G'1G~'IJIVIi ~TG~1' television networks demanded more and more money advertisers were willing to keep, liayiii~ iiii3i~ iiii a vaii~ly vi iciiW Jit~ i.iiai tiiailc iiic i:vSE
i~Li~l.iiai)iG iii CGIiiiS iii W iiiit itiCy received. Advertisers discovered that the system worked because in exchange for the large r___._____ _.m__...y.,__. __~_,.m_._ ..a .m_..=__._.~__.:._w_~_.~~_._ __~_.._rr.=.=w_._ aiiti3Lilii~iiiiviia:y iviilliiaiiiii3y Ci.ii.'vi~iviiliv:CvYiiiiv3Ciil.y' 1iv11VV.il,iiYii~Siviy iiiv:vtii~'v.iil.i.CiW .
method of a national audience of consumers, by reaching a national audience advertisers «~,a.t..e4--............ .-.4......-.~..-~-..4.4..r-.....~ .....~-...~.4........z.~.-.~4.z.-.~._......~..:.. 41~.....t4.........~..~-..~.r.t.a4.-.~
lytJ1.illxVlil.Ll~tiLl.ilGLf.l\j11i.411u~.111.1~~' L~Il uiiW
'ti~A.1.LCt11i~11~J1.\r1J11JV.i1111r1J, Lil~lliii.l~Ji1<.L11\.i1..11L111VG1.~1\711 gave it large group of consumers allowing it to manutacture huge amounts of the product 4~~.;...~."~~.~..4~~.... .(~.~..~..u..F ~~,...:....-.1.~~.~n.......7~.
~..n.W.~.4~~i.44~m.e..~......~.u.r.."" ..... ~,4:n..,EW e,4 Li4Z111i~.' KVlYixilit~ibVJ \f1.111(a.li~.il(4~.~it~i111~ ly~.~~%11Vi1I~' J ~i J'-tZlr illi.Li iilV 1~\iW liiJLlJ Vf%111t,JLiiililll i11t1i did not use television could not proceeding the television advertisers with a benefit . This n4.,."r4"...., rW fl.,.~ 1.,...;......... ..f' .."1.:...,f f.. ..t:,.l.,~
..,."..7:C;...,f;,.,.n ;,. C ,- ft.-., .. ..~ ~,+ :.7,...,~;.,n1 3iiii'vii.il . vi iiii.: i%tlJIiiV:33 aii JiiiiJYr'vi Lii Jii~.iii iiiiiiiiii'va:aiiiiiiJ iJ ii3i iiiv fiiii3i tiuli iii'viiii'vui today.
With the advet of new technolgys computer and image processing technology tah stasnd to thretane the viability of the teraditibal ecenomic modle of commercail television. the most impoarnt change to television is coming as a result of the advent of didgital telsvions which is evolving from the computer and image processing technology and uses a series of " 1" and "0"s rather then an anlog sifanl to trasmit inofmrtaion. The advet of didgiatl tecehnolgy has lead to the implementaion of ssytesm such as Replay TVTM and TiVo that have effectively created a smart television capable of effectively enabling television viewers to eliminate television commercials while wtaching television porgraming. For the most part these systems are simply a set-top box that records television programming to a hard disk that can caphlre television programs on a storage facility as they are being broadcast a processor connected to the hard disc, utilainf buffer technolgy these systesm alllow a televsion viewre to jump forwrd or backwards therebuy bypassing televsion commmercails. As a whole week and or mouths television viewing schedule will soon be able be captured and replayed a viewer is then not watching the television signal live and with the storage device can quickly bypass the television commercials advertisements that disrupt their televsion vieiwng experince. The most serious problem these new technology pose to commercial television is in their ability power to enable television viewers to eliminate the television commercial.
Tt is assumed that once it is commonly accepted by advertisers that television viewers are no longer viewing the television commercials advertisements that they pay to produce and display that advertisers will refuse to pay the ever growing amount of money or may even refuse to participate in television commercial advertising all together as being to great an expense to justify in comparison to expected returns.
It is accordingly an object of the present invention to establish a method and system of commerce effectuating the advertising and marketing of consumer product's through a system of advanced television advertising..
It is a furtehr object of the present invention to provide a system for enabling advertisers to advertise via a system of advanced television advertising whereby the television commercial advertising cannot be easily removed, avoided or eliminated by television viewers.
It is an adaditonal object of the prssnet invention their is a method and system of commerce effectuating the advertising alld marketing of consumer product's through a system of advanced television advertising. And wherein the system comprises a system wherein interactive advertising images disruptive to the television viewing session are embedded within a television program in a manner whereby embedded images) appear within the visual field of a television program when viewed on an advanced television.
In order for a viewer to remove the said images) from the visual field the viewer is required to interact with the images) via a viewer input device (e.g. remote control).
Following the said viewer initiated interactive event the program containing the advertising image disappears from the visual field and a short advertising session is displayed during a latency period prior to the television re-tuning to the a television channel that does not contain advertising images. Once the retuning process I
completed a viewer is then able for a predetermined period of time to view the base television prol,~ram uninterrupted by advertising images. The system operates via a system where multiple television signals are multiplexed together and transmitted to a viewer location via a communication network. The first multiplexed signal (Channel A) contains a base television program and embedded interactive advertising image(sj, the second signal (Channel B) is encrypted and contains an identical version of the said base television program no advertising images. 'l he third t:hannei (l.;hannel l: j contains an advertising sequence which may be interactive. When a viewer interacts with an image displayed on tllatltlei A decryptiotl anchor iocaiion identifvatiotl code is produced wiliie tile television seamlessly re-tunes itself to channel C a short television commercial is displayed before the television re-tunes itself a second time to Channel B.
During this procedure the identity of Channel A is stored by the processor and is used to re-tune to Channel A when the Channel B viewing session is terminated. The primary source of income for the system will be from advertisers) that utilize the system in order to advertise and market products) and/or services(s).
3. ~LTMMARY OF THE INVENTION
In a preferred embodiment, the present invention provides a method and apparatus for producers, owners and distributors of television programs and other television content providers to replace some and/or all of the advertising revenues that they may forgo due to the advent of new technologies designed to enable viewers of advanced televisions to eliminate some and/or all of the revenue that now come from providing a venue for traditional television commercials advertisements that are normally broadcast and displayed along with a television program. These new technologies generally comprise some from of storage facility and processor with a television so that when the television signal is received by the television the television using s form of buffer technology is able to store enough of the program in its memory that it enable a television viewer to jump past the commercials display within the program effectively making the effect of the television commercial useless.
The present invention is a method and system of commerce effechlating the advertising and marketing of consumer product's through a system of advanced television advertising. The system comprises a system wherein interactive advertising images dismptive to the television viewing session are embedded within a television program in a manner whereby embedded image(sj appear within the visual held of a television program when viewed on an advanced television. In order for a viewer to remove the said images) from the visual field the viewer is required to interact with the images) via a viewer input device (e.g.
remote control). Following the said viewer initiated interactive event the program containing the advertising image disappears ti-om the visual field and a short advertising session is displayed during a latency period prior to the television re-tuning to the a television channel that does not contain advertising images. Unce the rentuning process I
completed a viewer is then able for a predetermined period of time to view the base television program uninterrupted by advertising images. The system operates via a system where multiple television signals are multiplexed together and transmitted to a viewer location via a communication network. The first multiplexed signal (Channel A
j contains a base television program and embedded interactive advertising image(s), the second signal (Lhannei li j is encrypted and contains an identical version of the said base television program no advertising images. The third Channel (Channel C) contains an advertising sequence which may be interactive. vVhen a viewer interaci5 with an image displayed on _...___~.
Channel A decryption and/or location identification code is produced while the television seamlessly re-tunes itself to channel C a short television commercial is displayed before the television re-tunes itself a second time to Channel B.
During this procedure the identity of Channel A is stored by the processor and is used to re-tune to Channel A when the Channel t3 viewing session is terminated. The primary source of income for the system will be from advertisers) that utilize the system in order to advertise and market product(sj and/or services(sj.
The present invention may/will be utilized in conjunction with a variety of other advanced television system(s), methods) and/or apparatus(s) including: a s y s t a m allowing for a means of electronic product placement within television programs and/or commercial advertisements, and wherein video objects contained within a television programs) and/or commercials) advertisements) are made user selectable and further processable via encoded data and/or a world wide network arrangement; a system requiring viewer input and/or participation within the context of a television commercial advertisements) (e.g. answer a trivia question, pick your favorite color of carpet, etc.) and wherein a viewer may/will be required to comply with the parameter(s;) and guidelines) of a television commercial video session which may/will require interactive input participation actions) to be completed by a viewer in order tbr the said viewer to be permitted to view all of and/or a portion of a television commercial advertisement;
a television commercial advertisements ) viewer rewards program; a v i a w a r consumer profile information rewards program; a system for user selectable and processable secondary display images placed within other television broadcast program(s); a system rewarding electronic coupon(s); and a n y o t h a r s y s t a m t h a t mayiwill be utilized with the present invention.
While the invention has been described with reference to the preferred embodiment thereof, it will be appreciated by those of ordinary skill in the art that various modifications ca.n be made to the stmcture and timction of individual parts of the system without departing from the spirit and scope of the invention as a whole.
In a preferred embodiment, the present invention provides a method and apparatus for producers, owners and distributors of television programs and other television content providers to replace some and/or all of the advertising revenues that they may forgo due to the advent of new technologies designed to enable viewers of advanced televisions to eliminate some and/or all of the revenue that now come from providing a venue for traditional television commercials advertisements that are normally broadcast and displayed along with a television program. These new technologies generally comprise some from of storage facility and processor with a television so that when the television signal is received by the television the television using s form of buffer technology is able to store enough of the program in its memory that it enable a television viewer to jump past the commercials display within the program effectively making the effect of the television commercial useless.
The present invention is a method and system of commerce effechlating the advertising and marketing of consumer product's through a system of advanced television advertising. The system comprises a system wherein interactive advertising images dismptive to the television viewing session are embedded within a television program in a manner whereby embedded image(sj appear within the visual held of a television program when viewed on an advanced television. In order for a viewer to remove the said images) from the visual field the viewer is required to interact with the images) via a viewer input device (e.g.
remote control). Following the said viewer initiated interactive event the program containing the advertising image disappears ti-om the visual field and a short advertising session is displayed during a latency period prior to the television re-tuning to the a television channel that does not contain advertising images. Unce the rentuning process I
completed a viewer is then able for a predetermined period of time to view the base television program uninterrupted by advertising images. The system operates via a system where multiple television signals are multiplexed together and transmitted to a viewer location via a communication network. The first multiplexed signal (Channel A
j contains a base television program and embedded interactive advertising image(s), the second signal (Lhannei li j is encrypted and contains an identical version of the said base television program no advertising images. The third Channel (Channel C) contains an advertising sequence which may be interactive. vVhen a viewer interaci5 with an image displayed on _...___~.
Channel A decryption and/or location identification code is produced while the television seamlessly re-tunes itself to channel C a short television commercial is displayed before the television re-tunes itself a second time to Channel B.
During this procedure the identity of Channel A is stored by the processor and is used to re-tune to Channel A when the Channel t3 viewing session is terminated. The primary source of income for the system will be from advertisers) that utilize the system in order to advertise and market product(sj and/or services(sj.
The present invention may/will be utilized in conjunction with a variety of other advanced television system(s), methods) and/or apparatus(s) including: a s y s t a m allowing for a means of electronic product placement within television programs and/or commercial advertisements, and wherein video objects contained within a television programs) and/or commercials) advertisements) are made user selectable and further processable via encoded data and/or a world wide network arrangement; a system requiring viewer input and/or participation within the context of a television commercial advertisements) (e.g. answer a trivia question, pick your favorite color of carpet, etc.) and wherein a viewer may/will be required to comply with the parameter(s;) and guidelines) of a television commercial video session which may/will require interactive input participation actions) to be completed by a viewer in order tbr the said viewer to be permitted to view all of and/or a portion of a television commercial advertisement;
a television commercial advertisements ) viewer rewards program; a v i a w a r consumer profile information rewards program; a system for user selectable and processable secondary display images placed within other television broadcast program(s); a system rewarding electronic coupon(s); and a n y o t h a r s y s t a m t h a t mayiwill be utilized with the present invention.
While the invention has been described with reference to the preferred embodiment thereof, it will be appreciated by those of ordinary skill in the art that various modifications ca.n be made to the stmcture and timction of individual parts of the system without departing from the spirit and scope of the invention as a whole.
Claims (2)
SYSTEM OF INTERACTIVE ADVERTISEMENT IMAGES EMBEDDED AND
DISPLAYED WITHIN ADVANCED TELEVISION PROGRAMMING & UTILIZED IN
CONJUNCTION WITH ALTERNATE TELEVISION CHANNEL(S).
Claims: I claim
1. A method and system to enable advertisers to advertise and market their product(s) and/or service(s) via a form of advanced television commercial advertising, which will comprise a series of television channels comprising:
(a) a first television channel (the "Channel A");
(b) a second television channel (the "Channel B");
(c) a third television channel (the "Channel C").
(a) a first television channel (the "Channel A");
(b) a second television channel (the "Channel B");
(c) a third television channel (the "Channel C").
2. The method of claim 1, wherein The present invention is a method and system of commerce effectuating the advertising and marketing of consumer product's through a system of advanced television advertising. The system comprises a system wherein interactive advertising images disruptive to the television viewing session are embedded within a television program in a manner whereby embedded image(s) appear within the visual field of a television program when viewed on an advanced television. In order for a viewer to remove the said image(s) from the visual field the viewer is required to interact with the image(s) via a viewer input device (e.g. remote control). Following the said viewer initiated interactive event the program containing the advertising image disappears from the visual field and a short advertising session is displayed during a latency period prior to the television re-tuning to the a television channel that does not contain advertising images.
Once the retuning process I completed a viewer is then able for a predetermined period of time to view the base television program uninterrupted by advertising images.
The system operates via a system where multiple television signals are multiplexed together and transmitted to a viewer location via a communication network. The first multiplexed signal (Channel A) contains a base television program and embedded interactive advertising image(s), the second signal (Channel B) is encrypted and contains an identical version or the said base television program no advertising images. The third Channel (Channel C) contains an advertising sequence which may be interactive. When a viewer interacts with an image displayed on Channel A decryption and/or location identification code is produced while the television seamlessly re-tunes itself to channel C a short television commercial is displayed before the television re-times itself a second time to Channel B.
During this procedure the identity of Channel A is stored by the processor and is used to re-tune to Channel A when the Channel B viewing session is terminated. The primary source of income for the system will be from advertiser(s) that utilize the system in order to advertise and market product(s) and/or services(s).
Once the retuning process I completed a viewer is then able for a predetermined period of time to view the base television program uninterrupted by advertising images.
The system operates via a system where multiple television signals are multiplexed together and transmitted to a viewer location via a communication network. The first multiplexed signal (Channel A) contains a base television program and embedded interactive advertising image(s), the second signal (Channel B) is encrypted and contains an identical version or the said base television program no advertising images. The third Channel (Channel C) contains an advertising sequence which may be interactive. When a viewer interacts with an image displayed on Channel A decryption and/or location identification code is produced while the television seamlessly re-tunes itself to channel C a short television commercial is displayed before the television re-times itself a second time to Channel B.
During this procedure the identity of Channel A is stored by the processor and is used to re-tune to Channel A when the Channel B viewing session is terminated. The primary source of income for the system will be from advertiser(s) that utilize the system in order to advertise and market product(s) and/or services(s).
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA002291426A CA2291426A1 (en) | 1999-11-26 | 1999-11-26 | System and method enabling advertisers to advertise via a system of interactive advertisement images embedded and displayed within advanced television programming and utilized in conjunction with alternate television channel(s) |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA002291426A CA2291426A1 (en) | 1999-11-26 | 1999-11-26 | System and method enabling advertisers to advertise via a system of interactive advertisement images embedded and displayed within advanced television programming and utilized in conjunction with alternate television channel(s) |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2291426A1 true CA2291426A1 (en) | 2001-05-26 |
Family
ID=4164778
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA002291426A Abandoned CA2291426A1 (en) | 1999-11-26 | 1999-11-26 | System and method enabling advertisers to advertise via a system of interactive advertisement images embedded and displayed within advanced television programming and utilized in conjunction with alternate television channel(s) |
Country Status (1)
| Country | Link |
|---|---|
| CA (1) | CA2291426A1 (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2005062620A2 (en) * | 2003-12-22 | 2005-07-07 | Matsushita Electric Industrial Co., Ltd. | Television broadcast reception device showing mandatory advertissement |
| EP2629546A1 (en) * | 2012-02-16 | 2013-08-21 | Alcatel Lucent | Program switch display control on an audio-video rendering device |
-
1999
- 1999-11-26 CA CA002291426A patent/CA2291426A1/en not_active Abandoned
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2005062620A2 (en) * | 2003-12-22 | 2005-07-07 | Matsushita Electric Industrial Co., Ltd. | Television broadcast reception device showing mandatory advertissement |
| WO2005062620A3 (en) * | 2003-12-22 | 2005-11-17 | Matsushita Electric Ind Co Ltd | Television broadcast reception device showing mandatory advertissement |
| EP2629546A1 (en) * | 2012-02-16 | 2013-08-21 | Alcatel Lucent | Program switch display control on an audio-video rendering device |
| WO2013120788A1 (en) | 2012-02-16 | 2013-08-22 | Alcatel Lucent | Program switch display control on an audio-video rendering device |
| US9462334B2 (en) | 2012-02-16 | 2016-10-04 | Alcatel Lucent | Program switch display control on an audio-video rendering device |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| FZDE | Discontinued | ||
| FZDE | Discontinued |
Effective date: 20031126 |