CA2270803A1 - Marketing device - Google Patents
Marketing device Download PDFInfo
- Publication number
- CA2270803A1 CA2270803A1 CA 2270803 CA2270803A CA2270803A1 CA 2270803 A1 CA2270803 A1 CA 2270803A1 CA 2270803 CA2270803 CA 2270803 CA 2270803 A CA2270803 A CA 2270803A CA 2270803 A1 CA2270803 A1 CA 2270803A1
- Authority
- CA
- Canada
- Prior art keywords
- fold
- outside
- pair
- piece
- written material
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F1/00—Cardboard or like show-cards of foldable or flexible material
- G09F1/04—Folded cards
Landscapes
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Toys (AREA)
Abstract
A device for receiving a piece of written material, as for example a newspaper, on which can be displayed advertising or marketing for various products or services. The device comprises a flat member folded to receive the piece of written material.
Description
MARKETING DEVICE
Field of the Invention The present invention relates in general to an device for receiving a piece of written material, and more particularly to a device on which advertising and marketing can be displayed.
Bac~ound of the Invention Newspapers and other written materials are prime mediums for advertisers and marketers who use "inserts" on which products and services are displayed. These inserts are often inserted in the middle of a folded newspapers and end up being discarded by the reader before they are even glanced at. The advertisers and marketers do not, therefore, get their message or pitch across to the readers effectively, if at all. In addition, the great volume of these inserts found in one piece of written material makes this form of advertising less than effective even if the reader does not discard them right away. Not all the inserts are read through or even glanced at.
Magazines sometimes have advertising stapled to the outside of their cover.
This usually involves advertising of the magazine company itself, and is meant to be permanently affixed to the cover. There is usually only one product advertised and can only be used if the piece of written material is stapled.
Therefore, a device for advertising or marketing products or services is required which can be used with a piece of written materials, such as newspapers, magazines, booklets, pamphlets and brochures, and which gives a reader an opportunity to see or glance at the advertisements before discarding it, is desired.
Summar5r of the Invention The present invention relates to an device for receiving a piece of written material on which can be displayed advertisement or marketing for various products or services.
In accordance with aspect of the present invention there is provided a device receiving a piece of written material, said device for displaying advertising and marketing information and comprising a flat member having an inside surface and an outside surface, said flat member having at least one fold for folding towards the inside surface, said inside surface for receiving the piece of written material when the flat member is folded.
Brief Description of the Drawings The invention will now be described with reference to the accompanying drawings which show a preferred embodiment thereof and wherein:
Figure 1 illustrates in a perspective view, a device for receiving a piece of written material W;
Figure 2 illustrates in a perspective view, the device shown in Figure 1 without the written material;
Figure 3 illustrates in a back elevation view, the device shown in Figure 1 with all the folds unfolded;
Figure 4 illustrates in a front elevation view, the device shown in Figure 1 with all the folds unfolded.
Detailed Description of the Preferred Embodiment Referring to Figure 1, there is illustrated a device 10 for receiving a piece of written material W, the device comprising a flat member 11 having an outside surface 12 and an inside surface 14. The flat member 11 is folded towards the inside surface 14 at fold 24 for receiving the piece of written material, including but not limited to, newspapers, magazines, brochures, booklets and pamphlets.
Referring the Figure 2, there is illustrated a device 10 for receiving a piece of written material W, the device for providing advertising or marketing space. The device comprises a flat member 11, made of foldable material, having an outside surface 12 and an inside surface 14.
The flat member is delimited by a pair of longitudinal edges 16 and 18 and a pair of transverse edges 20 and 22. Device 10 is folded at a middle fold 24 parallel to and at equal distance from each of the transverse edges 20 and 22. Device 10, is also folded at intermediate folds 26 and 28 which are parallel to the middle fold 24. Intermediate folds 26 and 28 are located at a distance from middle fold 24 greater than the distance between the intermediate folds and transverse edges 20 and 22. Middle fold 24 and intermediate folds 26 and 28 all fold towards the inside surface 14.
Referring to Figure 3, there is illustrated the device 10, wherein outside surface 12 forms a plurality of surfaces along the pair of longitudinal edges, namely: an inside back surface 30 formed from a first transverse edge 20 to a first intermediate fold 26; an outside back surface 32 formed from the first intermediate fold 26 to the middle fold 24; an outside front surface 34 from the middle fold 24 to a second intermediate fold 28; and, an inside front surface 36 from the second intermediate fold 28 to a second transverse edge 22.
Refernng to Figure 4, there is illustrated the device 10, wherein inside surface 14 forms a plurality of surfaces, along the pair of longitudinal edges, on the reverse of the plurality of surfaces formed on the outside surface 12, namely: a reverse.inside front surface 38 from the second transverse edge 22 to the second intermediate fold 28; a reverse outside front surface 40 from the second intermediate fold 28 to the middle fold 24; a reverse outside back surface 42 from the middle fold 24 to the first intermediate fold 26; and, a reverse inside back surface 44 from the first intermediate fold 26 to the first transverse edge 20.
When the device is folded, the inside front surface 36 and the inside back surface 30 are adjacent and are for receiving the piece of written material W. When the device is folded, reverse inside front surface 38 and reverse outside front surface 40 are adjacent one another, and reverse outside back surface 42 and reverse inside back surface 44 are also adjacent one another. The portions of reverse outside front surface 40 and of reverse outside back surface 42 adjacent middle fold 24 are also adjacent because the distance between middle fold 24 and intermediate folds 26 and 28 is greater than the distance between the intermediate folds 26 and 28 and transverse edges 20 and 22. All surfaces are for displaying advertisement or marketing for various products or services. Independent advertising pieces can also be inserted within the device between surfaces 38 and 40, and surfaces 42 and 44. The device also comprises a pair of repositionable glue strips 46 attached to the inside surface 14 substantially parallel and adjacent to the middle fold 24. Glue strips 46 are for adhering the device 10 to the outside of the piece of written material W.
To use the device, advertising or marketing of various kinds are printed to or otherwise displayed on the various surfaces making up the device 10. Individual pieces of advertising and marketing can be inserted between the various surfaces making up the device.
Once all the folds are folded towards inside surface 14, the piece of written material is inserted between inside front surface 36 and the inside back surface 30. Piece of written material W can be inserted within the device in any position or orientation. If the spine of the material is inserted so that it comes into contact with middle fold 24, the device can be used to hold and maintain the piece of written material upright, for example a newspaper. If the device is made of relatively rigid material, it will help support the flexible pages or cover of the written material. The surfaces of the device can also be used to personalize the written material. This could include displaying a person's name, address or any other piece of personal information on the outside surfaces 32 and 34.
The above-described embodiments of the present invention are meant to be illustrative of preferred embodiments and are not intended to limit the scope of the present invention. Various modifications, which would be readily apparent to one skilled in the art, are intended to be within the scope of the present invention. The only limitations to the scope of the present invention are set forth in the following claims appended hereto.
Field of the Invention The present invention relates in general to an device for receiving a piece of written material, and more particularly to a device on which advertising and marketing can be displayed.
Bac~ound of the Invention Newspapers and other written materials are prime mediums for advertisers and marketers who use "inserts" on which products and services are displayed. These inserts are often inserted in the middle of a folded newspapers and end up being discarded by the reader before they are even glanced at. The advertisers and marketers do not, therefore, get their message or pitch across to the readers effectively, if at all. In addition, the great volume of these inserts found in one piece of written material makes this form of advertising less than effective even if the reader does not discard them right away. Not all the inserts are read through or even glanced at.
Magazines sometimes have advertising stapled to the outside of their cover.
This usually involves advertising of the magazine company itself, and is meant to be permanently affixed to the cover. There is usually only one product advertised and can only be used if the piece of written material is stapled.
Therefore, a device for advertising or marketing products or services is required which can be used with a piece of written materials, such as newspapers, magazines, booklets, pamphlets and brochures, and which gives a reader an opportunity to see or glance at the advertisements before discarding it, is desired.
Summar5r of the Invention The present invention relates to an device for receiving a piece of written material on which can be displayed advertisement or marketing for various products or services.
In accordance with aspect of the present invention there is provided a device receiving a piece of written material, said device for displaying advertising and marketing information and comprising a flat member having an inside surface and an outside surface, said flat member having at least one fold for folding towards the inside surface, said inside surface for receiving the piece of written material when the flat member is folded.
Brief Description of the Drawings The invention will now be described with reference to the accompanying drawings which show a preferred embodiment thereof and wherein:
Figure 1 illustrates in a perspective view, a device for receiving a piece of written material W;
Figure 2 illustrates in a perspective view, the device shown in Figure 1 without the written material;
Figure 3 illustrates in a back elevation view, the device shown in Figure 1 with all the folds unfolded;
Figure 4 illustrates in a front elevation view, the device shown in Figure 1 with all the folds unfolded.
Detailed Description of the Preferred Embodiment Referring to Figure 1, there is illustrated a device 10 for receiving a piece of written material W, the device comprising a flat member 11 having an outside surface 12 and an inside surface 14. The flat member 11 is folded towards the inside surface 14 at fold 24 for receiving the piece of written material, including but not limited to, newspapers, magazines, brochures, booklets and pamphlets.
Referring the Figure 2, there is illustrated a device 10 for receiving a piece of written material W, the device for providing advertising or marketing space. The device comprises a flat member 11, made of foldable material, having an outside surface 12 and an inside surface 14.
The flat member is delimited by a pair of longitudinal edges 16 and 18 and a pair of transverse edges 20 and 22. Device 10 is folded at a middle fold 24 parallel to and at equal distance from each of the transverse edges 20 and 22. Device 10, is also folded at intermediate folds 26 and 28 which are parallel to the middle fold 24. Intermediate folds 26 and 28 are located at a distance from middle fold 24 greater than the distance between the intermediate folds and transverse edges 20 and 22. Middle fold 24 and intermediate folds 26 and 28 all fold towards the inside surface 14.
Referring to Figure 3, there is illustrated the device 10, wherein outside surface 12 forms a plurality of surfaces along the pair of longitudinal edges, namely: an inside back surface 30 formed from a first transverse edge 20 to a first intermediate fold 26; an outside back surface 32 formed from the first intermediate fold 26 to the middle fold 24; an outside front surface 34 from the middle fold 24 to a second intermediate fold 28; and, an inside front surface 36 from the second intermediate fold 28 to a second transverse edge 22.
Refernng to Figure 4, there is illustrated the device 10, wherein inside surface 14 forms a plurality of surfaces, along the pair of longitudinal edges, on the reverse of the plurality of surfaces formed on the outside surface 12, namely: a reverse.inside front surface 38 from the second transverse edge 22 to the second intermediate fold 28; a reverse outside front surface 40 from the second intermediate fold 28 to the middle fold 24; a reverse outside back surface 42 from the middle fold 24 to the first intermediate fold 26; and, a reverse inside back surface 44 from the first intermediate fold 26 to the first transverse edge 20.
When the device is folded, the inside front surface 36 and the inside back surface 30 are adjacent and are for receiving the piece of written material W. When the device is folded, reverse inside front surface 38 and reverse outside front surface 40 are adjacent one another, and reverse outside back surface 42 and reverse inside back surface 44 are also adjacent one another. The portions of reverse outside front surface 40 and of reverse outside back surface 42 adjacent middle fold 24 are also adjacent because the distance between middle fold 24 and intermediate folds 26 and 28 is greater than the distance between the intermediate folds 26 and 28 and transverse edges 20 and 22. All surfaces are for displaying advertisement or marketing for various products or services. Independent advertising pieces can also be inserted within the device between surfaces 38 and 40, and surfaces 42 and 44. The device also comprises a pair of repositionable glue strips 46 attached to the inside surface 14 substantially parallel and adjacent to the middle fold 24. Glue strips 46 are for adhering the device 10 to the outside of the piece of written material W.
To use the device, advertising or marketing of various kinds are printed to or otherwise displayed on the various surfaces making up the device 10. Individual pieces of advertising and marketing can be inserted between the various surfaces making up the device.
Once all the folds are folded towards inside surface 14, the piece of written material is inserted between inside front surface 36 and the inside back surface 30. Piece of written material W can be inserted within the device in any position or orientation. If the spine of the material is inserted so that it comes into contact with middle fold 24, the device can be used to hold and maintain the piece of written material upright, for example a newspaper. If the device is made of relatively rigid material, it will help support the flexible pages or cover of the written material. The surfaces of the device can also be used to personalize the written material. This could include displaying a person's name, address or any other piece of personal information on the outside surfaces 32 and 34.
The above-described embodiments of the present invention are meant to be illustrative of preferred embodiments and are not intended to limit the scope of the present invention. Various modifications, which would be readily apparent to one skilled in the art, are intended to be within the scope of the present invention. The only limitations to the scope of the present invention are set forth in the following claims appended hereto.
Claims (9)
1. A device receiving a piece of written material, said device for displaying advertising and marketing information and comprising a flat member having an inside surface and an outside surface, said flat member having at least one fold for folding towards the inside surface, said inside surface for receiving the piece of written material when the flat member is folded.
2. A device as in claim 1 wherein the at least one fold is at equal distance between each of the transverse edges.
3. A device as in claim 1 or 2 further comprising a pair of repositionable glue strips attached to the inside surface substantially parallel and adjacent to the at least one fold, said glue strips for adhering to the outside of the piece of written material
4. A device for receiving a piece of written material, said device for displaying advertising and marketing information and comprising a flat rectangular member having an inside surface and an outside surface, said flat member having a pair of longitudinal edges and a pair of transverse edges, said flat member having a middle fold parallel to and at equal distance from each of said transverse edges, said member having a pair of intermediate folds parallel to the middle fold, each of said intermediate folds located between the middle fold and each of the transverse edges, said middle fold and intermediate folds for folding towards the inside surface, said inside surface for receiving the piece of written material.
5. A device as in claim 4 wherein the intermediate folds being at a distance from the middle fold greater than the distance between the intermediate folds and the transverse edges.
6. A device as in claim 4 wherein the outside surface forming along the pair of longitudinal edges an inside back surface formed from a first transverse edge to a first intermediate fold, an outside back surface formed from the first intermediate fold to the middle fold, an outside front surface from the middle fold to a second intermediate fold, and, an inside front surface from the second intermediate fold to a second transverse edge.
7. A device as in claim 6 wherein the inside surface forming along the pair of longitudinal edges a reverse inside front surface from the second transverse edge to the second intermediate fold, a reverse outside front surface from the second intermediate fold to the middle fold, a reverse outside back surface from the middle fold to the first intermediate fold, and, a reverse inside back surface from the first intermediate fold to the first transverse edge.
8. A device as in claim 4, 5, 6 or 7 further comprising a pair of repositionable glue strips attached to the inside surface substantially parallel and adjacent to the middle fold, said glue strips for adhering to the outside of the piece of written material
9. A device receiving a piece of written material, said device for displaying advertising and marketing information and comprising a flat rectangular member having an inside surface and an outside surface, said flat member having a pair of longitudinal edges and a pair of transverse edges, said flat member having a middle fold parallel to and at equal distance from each of said transverse edges, said member having a pair of intermediate folds parallel to the middle fold, said intermediate folds being at a distance from the middle fold greater than the distance between the intermediate folds and the transverse edges, said middle fold and intermediate folds for folding towards the inside surface, said outside surface forming along the pair of longitudinal edges:
an inside back surface formed from a first transverse edge to a first intermediate fold;
an outside back surface formed from the first intermediate fold to the middle fold;
an outside front surface from the middle fold to a second intermediate fold;
and, an inside front surface from the second intermediate fold to a second transverse edge;
said inside surface forming along the pair of longitudinal edges:
a reverse inside front surface from the second transverse edge to the second intermediate fold;
a reverse outside front surface from the second intermediate fold to the middle fold;
a reverse outside back surface from the middle fold to the first intermediate fold;
and, a reverse inside back surface from the first intermediate fold to the first transverse edge;
the inside front surface and inside back surface for receiving the piece of written material when the folds are folded, the device also comprising a pair of repositionable glue strips attached to the inside surface substantially parallel and adjacent to the middle fold, said glue strips for adhering to the outside of the piece of written material.
an inside back surface formed from a first transverse edge to a first intermediate fold;
an outside back surface formed from the first intermediate fold to the middle fold;
an outside front surface from the middle fold to a second intermediate fold;
and, an inside front surface from the second intermediate fold to a second transverse edge;
said inside surface forming along the pair of longitudinal edges:
a reverse inside front surface from the second transverse edge to the second intermediate fold;
a reverse outside front surface from the second intermediate fold to the middle fold;
a reverse outside back surface from the middle fold to the first intermediate fold;
and, a reverse inside back surface from the first intermediate fold to the first transverse edge;
the inside front surface and inside back surface for receiving the piece of written material when the folds are folded, the device also comprising a pair of repositionable glue strips attached to the inside surface substantially parallel and adjacent to the middle fold, said glue strips for adhering to the outside of the piece of written material.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA 2270803 CA2270803A1 (en) | 1999-05-03 | 1999-05-03 | Marketing device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA 2270803 CA2270803A1 (en) | 1999-05-03 | 1999-05-03 | Marketing device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2270803A1 true CA2270803A1 (en) | 2000-11-03 |
Family
ID=29588930
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA 2270803 Abandoned CA2270803A1 (en) | 1999-05-03 | 1999-05-03 | Marketing device |
Country Status (1)
| Country | Link |
|---|---|
| CA (1) | CA2270803A1 (en) |
-
1999
- 1999-05-03 CA CA 2270803 patent/CA2270803A1/en not_active Abandoned
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| FZDE | Dead |