CA2216817A1 - Merchandising system with movable shelving units - Google Patents

Merchandising system with movable shelving units Download PDF

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Publication number
CA2216817A1
CA2216817A1 CA 2216817 CA2216817A CA2216817A1 CA 2216817 A1 CA2216817 A1 CA 2216817A1 CA 2216817 CA2216817 CA 2216817 CA 2216817 A CA2216817 A CA 2216817A CA 2216817 A1 CA2216817 A1 CA 2216817A1
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CA
Canada
Prior art keywords
shelf
shelves
frame
product
merchandiser
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA 2216817
Other languages
French (fr)
Inventor
Paul Whittington
Jim Morison
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Gorrie Advertising Management Ltd
Original Assignee
Gorrie Advertising Management Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Gorrie Advertising Management Ltd filed Critical Gorrie Advertising Management Ltd
Publication of CA2216817A1 publication Critical patent/CA2216817A1/en
Abandoned legal-status Critical Current

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Abstract

A merchandising system having a plurality of bays defined between pairs of upright posts. The system including a plurality of shelves supported within at least one of said bays and a movable shelving unit movably positioned within at least one other of said bays. The movable shelving unit including a frame, a plurality of shelves, shelf support rods and wheels. The movable shelving unit has a front end for dispensing product from the shelves and a rear end for replenishing product on the shelves, the rear end being exposed when the movable shelving unit is 10 moved away from its bay.

Description

CA 02216817 1997-09-2~

Title: MERCHANDISING SYSTEM WITH
MOVABLE SHELVING UNITS

FIELD OF THE INVENTION
The present invention relates to merchandising systems and in particular to a system for merchandising time-dated products such as baby food in a retail store aisle setting.

BACKGROUND OF THE INVENTION
Retail stores typically merchandise products on fixed shelving arranged back-to-back along aisles to allow customers to walk along the 10 aisles and choose the products they desire. A problem arises however when time-sensitive products, such as baby food or beverage products, are retailed in this manner. Such products are typically labelled with a "Best Before"
date or expiry date to notify the customer when the product is no longer considered safe to consume. When such products are merchandised in 15 conventional back-to-back fixed shelving unit arrangements, it is possible for expired products to be overlooked by the shelf stocking clerks who regularly check the inventory of products to remove expired products and to move older products to the front of the shelves. For instance, customers often move products on the shelf to locate the freshest products with the 20 result that expired or soon to expire products are hidden behind newer products. These hidden products may be overlooked by the stocking clerks and then sold to customers by mistake. This is a concern since the sale of expired products can be a serious health risk and expose the retail store and the brand marketer to potential liability and a definite loss of goodwill.
What is needed is a retail aisle merchandising system that allows improved merchandising of time-dated products compared to conventional fixed shelf systems. The systems should be capable of being incorporated into existing conventional shelf systems as desired.

CA 02216817 1997-09-2~

SUMMARY OF THE INVENTION
In one aspect the invention provides a merchandiser comprising:
a frame;
a plurality of shelves;
means for supporting said shelves on said frame, wherein each shelf has a top surface that is inclined when said shelf is supported on said frame to facilitate a gravity feed of a product from a rear edge of said shelf to a front edge of said shelf; and a plurality of wheels located on said frame to facilitate forward and rearward movement of said merchandiser.
In another aspect the invention provides a molded shelf comprising:
a one-piece molded body having a top surface, a bottom surface, a rear edge, a front edge and opposing side edges;
a downwardly facing support flange extending along the rear edge and the opposing side edges of said body, said flange defining a slot for receiving a shelf support rod;
a plurality of parallel channel walls protruding upwardly from said top surface between said rear edge and said front edge of said shelf to define channels for receiving product;
a plurality of support ribs protruding downwardly from said bottom surface of said shelf; and a display card holder extending along the front edge of said shelf for supporting an informational display card.
In another aspect the invention provides a merchandising system comprising:
a plurality of shelving bays defined between pairs of upright shelf support posts;
a plurality of shelves supported on said posts within at least one of said shelving bays; and CA 02216817 1997-09-2~

a movable shelving unit positioned within at least one other of said shelving bays, said movable shelving unit including a frame, a plurality of shelves, means for supporting each shelf on said frame, and means for moving said movable shelving unit relative to said shelving bay, said 5 movable shelving unit having a front end for dispensing product from said shelves and a rear end for loading product on said shelves, said rear end being exposed for loading when said movable shelving unit is moved away from said bay.

BRIEF DESCRIPTION OF THE DRAWINGS
For a better understanding of the present invention, and to show more clearly how it may be carried into effect, reference will now be made, by way of example, to the accompanying drawings. The drawings show a preferred embodiment of the present invention, in which:
Fig. 1 is a perspective view of a prior art fixed shelf support system;
Fig. 2 is a perspective view of a merchandising system in accordance with the present invention including a pair of movable shelving units;
Fig. 3 is a perspective view of the merchandising system of Fig.
2 with one of the movable shelving units moved away from its bay for loading;
Fig. 4 is a perspective view of a movable shelving unit in accordance with the present invention;
Fig. 5 is a top perspective view of a shelf in accordance with the present invention;
Fig. 6 is an exploded top perspective view of the shelf of Fig. 5;
Fig. 7 is a bottom perspective view of the shelf of Fig. 5;
Fig. 8 is a top view of the shelf of Fig. 5;
Fig. 9 is a side view of the shelf of Fig. 5;
Fig. 10 is a sectional view of the shelf of Fig. 5 along lines 10-10;

CA 02216817 1997-09-2~

Fig. 11 is an enlarged sectional view of the shelf of Fig. 8 along lines 11-11; and Fig. 12 is a top perspective view of the shelf of Fig. 5 loaded with product.

Referring to Fig. 1, a conventional fixed shelf merchandising system is shown generally at 20 for dispensing products along aisles 30 in a retail store setting. The merchandising system 20 includes conventional fixed shelving units 22 having shelves 24 supported by support arms 26 that 10 are arranged back-to-back on support posts 28. The support arms 26 typically have tongues (not shown) or other means for releasably engaging corresponding apertures 32 in the support posts 28 so that the shelves 24 can be adjusted to a desired height. Each pair of support posts 28 defines a bay 36 for supporting shelves 24.
Referring to Figs. 2 and 3, a movable shelf merchandising system in accordance with the present invention is shown generally at 33.
The merchandising system 33 includes fixed shelving units 22 and movable shelving units 34. The movable shelving units 34 are sized to fit (either alone or, as shown, in combination with additional movable shelving units 20 34) in a bay 36 of the merchandising system 33 which is not fully occupied byshelves 24. Fig. 3 shows one of the movable shelving units 34 being moved away from the bay 36 for loading product as described further below.
Referring to Fig. 4, the movable shelving unit 34 includes a frame 38 having corner posts 40 that are spanned at their upper and lower 25 ends with cross-beams 42. The corner posts 40 and cross-beams 42 are connected by welds 44, or alternatively nuts and bolts, corresponding interconnecting male and female ends, or other suitable means. A double row of cross-beams 42 is provided at the lower end for added rigidity. A yoke 46 depends downwardly from the lower cross-beam on two sides of the 30 frame 38 adjacent to the corner posts 40. The yoke 46 is connected to the CA 02216817 1997-09-2~

cross-beam by a weld 48, or a nut and bolt or any other suitable connecting means known in the art. Each yoke 46 supports a wheel 50 that is carried by an axle 52 that extends through openings 54 defined in the yoke 46. The axle 52 is held in place with a nut 56, or stub screw or other suitable means 5 known in the art. A releasable brake (not shown) may also be provided to prevent movement of the wheels until desired.
Apertures 60 are arranged at spaced intervals along the length of the posts. The apertures 60 are adapted to receive shelf support rods 62 that may be removed or inserted at appropriate desired locations. The rods 10 62 are preferably, but not necessarily, circular in cross-section. A pair of the shelf support rods 62 is adapted to support a shelf 64 for the shelving unit as described further below. The apertures 60 are arranged on the corner posts 40 to permit the shelf to be positioned at a downward slope from the back 66 to the front 68 of the shelving unit. It has been found that a slope angle A in 15 the range of 8 to 9 degrees is sufficient for feeding 3.5 to 7.5 ounce glass baby food jars 69 along a plastic shelf as shown in Fig. 12. The frame 38 may also have panels 70 affixed to it to conceal the wheels from view or to support display signage at the upper end of the unit.
Referring to Figs. 5-12, the shelf 64 includes a one-piece body 72 20 that is preferably blow molded from plastic. The body 72 includes a top surface 74, a bottom surface 76, a back edge 78, a front edge 80 and opposing side edges 82. The shelf 64 includes a peripheral support flange 84 that extends along the back edge 78 and side edges 82 of the body 72. The support flange 84 defines a slot 86 that is sized to receive the shelf support rod 62 for 25 adding rigidity to the shelf 64 and for supporting the shelf 64 on the frame 38. The front edge 80 of the shelf 64 includes an inclined support flange 88 that also defines a slot 86 sized to receive a support rod 62. The rod 62 assists in adding rigidity along the front edge 80 of the shelf 64 and is not necessarily connected to the corner posts 40 to support the shelf 64. The 30 inclined support flange 88 also includes rectangular openings 90 defined at three locations along its length. The openings 90 are each adapted to receive CA 02216817 1997-09-2~

a clip 92 having a C-shaped cross-section. The clip 92 includes barbed ends 94 that are adapted to lockably engage the rod 62 in a snap fit. The clip 92 is sized to lay flush with a front face of the inclined support flange 88 and top edge 96 of the support flange 88 when it has been locked to the rod 62. The 5 clip 92 includes an upwardly extending key 98 that is adapted to slidably engage a corresponding keyway 100 defined in an end wall 102 for the front edge 80 of the shelf 64. The key 98 and keyway 100 have a corresponding sized neck 104 and enlarged head 106 for preventing upward or forward/rearward movement of the end wall 102. The end wall 102 also 10 includes a downwardly depending flange 108 that is positioned at a corresponding angle to an upwardly extending flange 110 on the front face of the inclined support flange 88 to define a C-channel 112 for receiving an informational display card 114 for the shelf.
The bottom surface 76 of the shelf includes integral downwardly depending transverse and diagonal support ribs 116 and 118 respectively. The transverse support ribs 116 extend at right angles to the side edges 82 of the shelf 64. The diagonal support ribs 118 extend diagonally between the corners of the shelf 64. Additional rigidity is provided by the location of the rods 62 within the slots 86 of the support flanges.
The top surface 74 of the shelf includes a plurality of parallel integral channel walls 120 that define channels 122 for receiving product 69 to be dispensed from the shelf 64. As shown in Fig. 10, the channel walls 120 protrude upwardly from the top surface 74 of the shelf 64 and include a rounded interface 124 between the channel wall 120 and the top surface 74 of the shelf. A groove 126 is defined in the bottom surface 76 of the shelf 64 immediately below the channel wall 120. The groove 126 assists in adding rigidity to the overall shelf structure. It has been found that the combination of the support ribs 116 and 118 and the channel walls 120 results in a substantially rigid shelf structure. It will be appreciated that the shelf structure facilitates a cost efficient construction of the shelf 64 by a blow molding process.

In use, a section of shelf space along a merchandising aisle is substantially cleared of shelves 24 to define the bay 36 for receiving one or more movable shelving units 34 according to the present invention. The shelving unit 34 is filled with product 69 and positioned within the bay 36 5 with the front end 68 of the shelving unit 34 in a generally common vertical plane as the front ends of the remaining shelves 24 in the merchandising system 33. The gravity feed shelving 64 allows product 69 to feed to the front end 68 of the shelving unit 34 so it may be easily checked to determine if inventory is low or if expiry dates have passed. Expired product 69 can be removed from the front of the shelf 64 until only fresh (unexpired) product 69 remains. The channel walls 120 assist in organizing the product 69 on the shelf 64 and in deterring customers from rearranging the relative position of the products 69 on the shelf 64. Whenever it is necessary to load product 69 into the shelving unit 34, the unit 34 may be easily rolled away from the bay 36 so that the rear end 66 of the shelving unit 34 is accessible. A desired amount of product 69 can then be loaded into the appropriate channels 122 from the rear of the shelving unit 34. The shelving unit 34 can then be rolled back into position along the merchandising aisle 30 to allow merchandising of product.
It is to be understood that what has been described is a preferred embodiment to the invention. If the invention nonetheless is susceptible to certain changes and alternative embodiments fully comprehended by the spirit of the invention as described above, and the scope of the claims set out below.

Claims (8)

1. A merchandiser comprising:
a frame;
a plurality of shelves;
means for supporting said shelves on said frame, wherein each shelf has a top surface that is inclined when said shelf is supported on said frame to facilitate a gravity feed of a product from a rear edge of said shelf to a front edge of said shelf; and a plurality of wheels located on said frame to facilitate forward and rearward movement of said merchandiser.
2. A merchandiser as claimed in claim 1, wherein each said shelf further comprises a plurality of parallel channel walls protruding upwardly from said top surface and extending between said rear edge and said front edge of said shelf, said channel walls defining channels for positioning said product on said shelves.
3. A merchandiser as claimed in claim 1, wherein said shelf support means comprises a plurality of substantially rigid elongate members mounted to said frame.
4. A merchandiser as claimed in claim 3, wherein said support members are disposed at an incline to facilitate said gravity feed.
5. A molded shelf comprising:
a one-piece molded body having a top surface, a bottom surface, a rear edge, a front edge and opposing side edges;
a downwardly facing support flange extending along at least two opposing edges of said body, said flange defining a slot for receiving a shelf support rod;
a plurality of parallel channel walls protruding upwardly from said top surface between said rear edge and said front edge of said shelf to define channels for receiving product; and a plurality of support ribs protruding downwardly from said bottom surface of said shelf.
6. A molded shelf as claimed in claim 5 further comprising a display card holder extending along the front edge of said shelf for supporting an informational display card.
7. A merchandising system comprising:
a plurality of shelving bays defined between pairs of upright shelf support posts;
a plurality of shelves supported on said posts within at least one of said shelving bays; and a movable shelving unit positioned within at least one other of said shelving bays, said movable shelving unit including a frame, a plurality of shelves, means for supporting each shelf on said frame, and means for moving said movable shelving unit relative to said shelving bay, said movable shelving unit having a front end for dispensing product from said shelves and a rear end for loading product on said shelves, said rear end being exposed for loading when said movable shelving unit is moved away from said bay.
8. A merchandiser unit as claimed in claim 7, wherein at least one of said shelves has a top surface that is disposed at an incline on said frame to facilitate a gravity feed of a product from said rear end to said frontend.
CA 2216817 1996-12-24 1997-09-25 Merchandising system with movable shelving units Abandoned CA2216817A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US77345296A 1996-12-24 1996-12-24
US08/773452 1996-12-24

Publications (1)

Publication Number Publication Date
CA2216817A1 true CA2216817A1 (en) 1998-06-24

Family

ID=25098315

Family Applications (1)

Application Number Title Priority Date Filing Date
CA 2216817 Abandoned CA2216817A1 (en) 1996-12-24 1997-09-25 Merchandising system with movable shelving units

Country Status (1)

Country Link
CA (1) CA2216817A1 (en)

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