CA1301333C - Credit check scanner data analysis system - Google Patents
Credit check scanner data analysis systemInfo
- Publication number
- CA1301333C CA1301333C CA000575611A CA575611A CA1301333C CA 1301333 C CA1301333 C CA 1301333C CA 000575611 A CA000575611 A CA 000575611A CA 575611 A CA575611 A CA 575611A CA 1301333 C CA1301333 C CA 1301333C
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- Canada
- Prior art keywords
- data
- demographic
- economic
- individual
- code
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Fee Related
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
ABSTRACT
A system for interrelating scanner data from a supermarket checkout counter with demographic and/or economic data concerning individual customers to generates a demographic and economic analysis or sales with respect to specific supermarket items. Each customer who wishes to have check cashing privileges at the supermarket provides the supermarket with certain demographic and/or economic data and is assigned a check cashing code. Whenever the, individual wishes to pair for groceries by check, the cashier at the checkout counter enters the individual's code into the cash register and the number is stored in a computer.
The computer keeps track of all items purchased by the individual, preferably by the entry of item data trough a bar code scanner at the checkout counter. In return for free or low cost check cashing service, the supermarket provides the accumulated item data and corresponding check cashing codes to the check cashing company, who then via computer is able to interrelate the demographic and/or economic information concerning individuals with the specific products being sold to those individuals, and provide appropriate marketing reports to manufacturers.
A system for interrelating scanner data from a supermarket checkout counter with demographic and/or economic data concerning individual customers to generates a demographic and economic analysis or sales with respect to specific supermarket items. Each customer who wishes to have check cashing privileges at the supermarket provides the supermarket with certain demographic and/or economic data and is assigned a check cashing code. Whenever the, individual wishes to pair for groceries by check, the cashier at the checkout counter enters the individual's code into the cash register and the number is stored in a computer.
The computer keeps track of all items purchased by the individual, preferably by the entry of item data trough a bar code scanner at the checkout counter. In return for free or low cost check cashing service, the supermarket provides the accumulated item data and corresponding check cashing codes to the check cashing company, who then via computer is able to interrelate the demographic and/or economic information concerning individuals with the specific products being sold to those individuals, and provide appropriate marketing reports to manufacturers.
Description
L3~3 ~ C~EDIT CHECK SCANNER DA~A ANALYSIS SYSTEM
.~
;' .
~; The present invention relates to a data analysis system and, more specifically, to a system for generating a demographic and economic analysis of sales with respec~ to specific supermarket items.
Manufacturers of household consumer products spend a considerable amount of money on adver~ising and promotions. It is extremely important to these companies that such expenditures be cost effective and produce the desired results. For this reason, a substantial industry has developed to analyze the e~fectiveness of advertisements and promotions based on sales data at both the wholesale (from the manu~acturer to the supermarket) and the retail ~from the supermaxket to the consumer) level.
It is quite common in the supermarket indus~ry to utilize a checkout counter scanning system which scans a bar code on the supermarXet products and transmits that information to both a cash register which displays the price of the product and a central computer which stores in~ormation concerning the product (e.g., price, product siza, manufacturer, etc.). At least one carporation utilizes the scanner data for the purpose of providing an analysis to manufacturers of the effectiveness of sales promotions.
While the data compiled from supermarXet scanners provides an analysis as to the overall effectiveness of the promotion and/or advertising campaign (i.e., whether sales and profitability have gone up or down), it does not provide ~L3(:~L333 , a breakdown as to whether the advertising and promotions are effective for differant types of consumers (i.e., men v.
women, people under 30 and over 30, people with incomes under $20,000 and ove_ $20,0oo, etc.). This personalized demographic and economic data is not generally available for analysis. This data is, however, stored and used by the check gUarantQe indust~y.
The check guarantee industry is in the business of guaranteeing checks based upon a database of economic information on individuals who wish to have their checks cashed in return for which the checX guarantee company receives from the retaller a percentage of the amount of the check. In essence, check suarantee companies are insurance companies which insure retailers agains~ bad checks.
~` 15 When a customuer p! esents a check to a retail establishment, the retail establishment calls the check guarantee company to determine if the check will be guaranteed by the company. The guarantee aompany deter~ines whether or not the check is a worthy credit risk bassd on the stored demographic and economic data for that individual. If t~e company does guarantee the check, it charges the store a percentage o~ the amount o~ the check for the guaranteeing services.
Due to extremely low margins, supexmarkets have generally been unable to avail themselves of check guarantee services. The percentage paid to the check guarantee company would cut sharply into the supermarkets' prorits.
.~
~3~13~3 It is therefore an object of the present invention to obviate or mitigate the above disadvantages.
According to the present invention, there is provided .
a method ~or se~.e-z ing de~ographic 2nd/or economic analysis o~ 21es w~ ~ ~es?ec~ to s~~ecific i'e~s for sale, comprising the steps of:
(a) collec'ing 2n~ s~oxins de~cgraDhic 2nc/or economic d?ta for P plur~lity o_ in~ivlcu21s, and assi5ning a code to eac~ indi~idual correspon~ing to ~hat individu l's ; de~og-aphic and/or e onomac d~
(b) ente_ing 2r.d s~c~'ns ~e ccde 2ssisned to an indiYidu~l P~ch tIme ~zt inci~icu~l purchzses one or more ~0 i.e~s, and ente-ing znd s~--ins --ecuc! d2t2 icen.i_yinc ~he i'e~s pur~:~2sed by t~e indi~icu2l~ said pr~Guc~ ~a.a being s_-re~ in cor-el2tion wl'~ said coce; ~nd (c) inte-_Plz~i-.g ~e ~e~cgrzp;~ic 2nc/or econc~ic c2.2 co~_esponding to said codes ente;ed wi~h sa~'d produci data for purc~ses m2de by a plu-2~ of said individu~l5.
In a pre~erred e~bodLment of the inven-ion, a com?uts~ is used to s~ore the de~ographic and/or economic data for individual customers, the co~e and the produc_ data for each purc~as2 i5 entered and s~ored in a com~ut2x, ~2nd a computer is used to interrelate the de~ogr2phic and/or economic data wi.h the product.data.
In 2nother e~bodiment o~ ~he inven~ion, a ~i-s.
co~puter is l~cated at the super~axXet ,or s~orins ~he indiv~'dual codes and produc~ ~ata for each purc~ase, and z sPcond computer is located at a cnec~ czshing company for stor~g the economic and/cr demogr2phic data and corres~onding codes ~or each lndi~idual, t~e second computer being used to interrelate the economic and/or demographic data with the product data received ~rom the super~arket.
In a fur~her e~bodiment of the invention, a bar code scanne- at the super~ar.~et i5 used to ent2r in.o the comruter the produc' data of the i~e~s purchase~.
. ~ 3 In 2 stlll further e~ciment c t;-e invsntion, the code ~or each individual is sent to a c~ec~ c~s;~ing se~vice at the time or purchass for chec.~ appr~val 52~iC35.
An embodiment of the presont invention will now be described by way of example only with reference to the accompanying drawings in which:
Flgure l is a block diagram of a system for generating demographic and/or economic analysis of sales with respect to spaaiic items for sale.
In accordance with the present system, each austomer provides the super~arket wi~ csr~ain d2~cg~a~ c and/cr econo~ic dat~ 2 (e.g., his addr~s~, his inc-me, his a52, his or her sex, etc.) and is ass ned a check c~shing code number 4. This data entered into the su~ermarket's comput~r tS 6 and is also sent to the check casning c-~panv 8 for storage. Whenever the ind~vidual wishes to have his or he_ chec.~ cashed a~ the supermarket for payment or grocsries, the cashier e~ters the individua1's c~ec~ cashing code 4 into the cash register lO at t:~e chec~out coun~er and the number i9 stored in the super~ar~et's computer 6. During checXout, the comput2r 6 kseps t_ack o~ all c~ ~he ite~s purchased by the custo~ex and stores this data in conjunction with the entered code. The i_s~ cata is pr2ferably input into the computsr 6 via a kar c-de sc~nner 12 at the checkout countsx. The check c~shing c-de is also sent elect-onically to the check c~shing COmp2nV ~or approval at the time or purchase.
~ n return fox a free or lcw cost c~.eck cashing se~vice, the super~ar~et provides the scanner data to the chec.~ cashing company, who then, via a secon~ comFute_ 14, is able to interrelats the demographic and/or economic in~ormation concerning individuals wlth the speci,~lc products being sold to those individuals and is able to .....
: .,.
. .
p.ovi~e appropriate mar.'~eting re~or-s to various manuîzcturers 16 o~ the produc_ sold.
Thus, by mar~ving the supe~arXet scanner data to t~e stored demogr2~hic anc/or ecsnomic data concerning chec~lng customers, the press~t system maXes i~ possible to provide t~e manu~ac_urers wi~h 2 de~ai~ed analvsis as to who their customers are (iOe., by inc-me brac~et, age, ender, educational level, etc.), and which sroups or^
customers respond ~avorably or un~avorably to given adver~is2ment~ and/cr promotions. The system thus en2bles the manu~'2c~u~2rs to much more er^^ectivelv tarset thei~ advertising and premotions. The pres2nt system also makes it possible for -chec.X suarantee comp2nies to offer their ser~ices to supe~arXets at e~tremely low or no cos~ to t~e supe~a~Xets, thereby opening an entl~21y new m2r~et to the chec~ guarantas industry. ~ ~
In the foregoing e~bodiment, the demographlc and/cr economic data i5 collec~ed in connec~ion wi~h a check guarantee S2 ~ V7 ce. W~ile t:~is is the prssently pre~e_~sd e~bociment o~ ap~lican~S' system, the presenl Sy~ IlUt limited thereto. Super~ar~ets provide check cashing privileges to many o' its c-~stomers wi~hout using a checX
guarantee sarvice. Bafore of~ering the checX cashing sarv~ces to its customers, it requires the cus~omers to complete an ap~lication ~orm containing various demogrzphic and/or economic data. Additisnally, many supe~arXets offer pre2errQd shcp~er cards which customers use to accumul2te discounts or c~edits toward ~uture purchases. Application forms for such cards also usuzlly recuire the c-~s~cmer ta s~mit cer~ain demographic and/or economic data. The democraphic and/or economic data, whether collected for ; c~ec~ cashing or othe~ purposes t can be full~ used in ac~ordance with the present s~stem to c~eate the desired marXeting reports to manufacturers.
In the presently pre~errQd e~odlment, the demographic and/or income data stored for each customer .... . . .. . .
- ~ .. ,.~...... . .
` ~3~333 prererably includes income level, gender, age and education level. More or less data can be stored as desired. The more demographic and/or economic data that is stored, the greater the flexibility in providing useful reports to manu~acturers.
Although the present invention has been desc-ibed in connection with a plurality of preferred emkodiments thereof, many other variations and modifications will nor.r become ap~arent to those s~illed in the art. It is pre~erred, therefore, that the present invention be limit2d not ~y the specific disclosure herein, but only by the appended clalms.
,.
'
.~
;' .
~; The present invention relates to a data analysis system and, more specifically, to a system for generating a demographic and economic analysis of sales with respec~ to specific supermarket items.
Manufacturers of household consumer products spend a considerable amount of money on adver~ising and promotions. It is extremely important to these companies that such expenditures be cost effective and produce the desired results. For this reason, a substantial industry has developed to analyze the e~fectiveness of advertisements and promotions based on sales data at both the wholesale (from the manu~acturer to the supermarket) and the retail ~from the supermaxket to the consumer) level.
It is quite common in the supermarket indus~ry to utilize a checkout counter scanning system which scans a bar code on the supermarXet products and transmits that information to both a cash register which displays the price of the product and a central computer which stores in~ormation concerning the product (e.g., price, product siza, manufacturer, etc.). At least one carporation utilizes the scanner data for the purpose of providing an analysis to manufacturers of the effectiveness of sales promotions.
While the data compiled from supermarXet scanners provides an analysis as to the overall effectiveness of the promotion and/or advertising campaign (i.e., whether sales and profitability have gone up or down), it does not provide ~L3(:~L333 , a breakdown as to whether the advertising and promotions are effective for differant types of consumers (i.e., men v.
women, people under 30 and over 30, people with incomes under $20,000 and ove_ $20,0oo, etc.). This personalized demographic and economic data is not generally available for analysis. This data is, however, stored and used by the check gUarantQe indust~y.
The check guarantee industry is in the business of guaranteeing checks based upon a database of economic information on individuals who wish to have their checks cashed in return for which the checX guarantee company receives from the retaller a percentage of the amount of the check. In essence, check suarantee companies are insurance companies which insure retailers agains~ bad checks.
~` 15 When a customuer p! esents a check to a retail establishment, the retail establishment calls the check guarantee company to determine if the check will be guaranteed by the company. The guarantee aompany deter~ines whether or not the check is a worthy credit risk bassd on the stored demographic and economic data for that individual. If t~e company does guarantee the check, it charges the store a percentage o~ the amount o~ the check for the guaranteeing services.
Due to extremely low margins, supexmarkets have generally been unable to avail themselves of check guarantee services. The percentage paid to the check guarantee company would cut sharply into the supermarkets' prorits.
.~
~3~13~3 It is therefore an object of the present invention to obviate or mitigate the above disadvantages.
According to the present invention, there is provided .
a method ~or se~.e-z ing de~ographic 2nd/or economic analysis o~ 21es w~ ~ ~es?ec~ to s~~ecific i'e~s for sale, comprising the steps of:
(a) collec'ing 2n~ s~oxins de~cgraDhic 2nc/or economic d?ta for P plur~lity o_ in~ivlcu21s, and assi5ning a code to eac~ indi~idual correspon~ing to ~hat individu l's ; de~og-aphic and/or e onomac d~
(b) ente_ing 2r.d s~c~'ns ~e ccde 2ssisned to an indiYidu~l P~ch tIme ~zt inci~icu~l purchzses one or more ~0 i.e~s, and ente-ing znd s~--ins --ecuc! d2t2 icen.i_yinc ~he i'e~s pur~:~2sed by t~e indi~icu2l~ said pr~Guc~ ~a.a being s_-re~ in cor-el2tion wl'~ said coce; ~nd (c) inte-_Plz~i-.g ~e ~e~cgrzp;~ic 2nc/or econc~ic c2.2 co~_esponding to said codes ente;ed wi~h sa~'d produci data for purc~ses m2de by a plu-2~ of said individu~l5.
In a pre~erred e~bodLment of the inven-ion, a com?uts~ is used to s~ore the de~ographic and/or economic data for individual customers, the co~e and the produc_ data for each purc~as2 i5 entered and s~ored in a com~ut2x, ~2nd a computer is used to interrelate the de~ogr2phic and/or economic data wi.h the product.data.
In 2nother e~bodiment o~ ~he inven~ion, a ~i-s.
co~puter is l~cated at the super~axXet ,or s~orins ~he indiv~'dual codes and produc~ ~ata for each purc~ase, and z sPcond computer is located at a cnec~ czshing company for stor~g the economic and/cr demogr2phic data and corres~onding codes ~or each lndi~idual, t~e second computer being used to interrelate the economic and/or demographic data with the product data received ~rom the super~arket.
In a fur~her e~bodiment of the invention, a bar code scanne- at the super~ar.~et i5 used to ent2r in.o the comruter the produc' data of the i~e~s purchase~.
. ~ 3 In 2 stlll further e~ciment c t;-e invsntion, the code ~or each individual is sent to a c~ec~ c~s;~ing se~vice at the time or purchass for chec.~ appr~val 52~iC35.
An embodiment of the presont invention will now be described by way of example only with reference to the accompanying drawings in which:
Flgure l is a block diagram of a system for generating demographic and/or economic analysis of sales with respect to spaaiic items for sale.
In accordance with the present system, each austomer provides the super~arket wi~ csr~ain d2~cg~a~ c and/cr econo~ic dat~ 2 (e.g., his addr~s~, his inc-me, his a52, his or her sex, etc.) and is ass ned a check c~shing code number 4. This data entered into the su~ermarket's comput~r tS 6 and is also sent to the check casning c-~panv 8 for storage. Whenever the ind~vidual wishes to have his or he_ chec.~ cashed a~ the supermarket for payment or grocsries, the cashier e~ters the individua1's c~ec~ cashing code 4 into the cash register lO at t:~e chec~out coun~er and the number i9 stored in the super~ar~et's computer 6. During checXout, the comput2r 6 kseps t_ack o~ all c~ ~he ite~s purchased by the custo~ex and stores this data in conjunction with the entered code. The i_s~ cata is pr2ferably input into the computsr 6 via a kar c-de sc~nner 12 at the checkout countsx. The check c~shing c-de is also sent elect-onically to the check c~shing COmp2nV ~or approval at the time or purchase.
~ n return fox a free or lcw cost c~.eck cashing se~vice, the super~ar~et provides the scanner data to the chec.~ cashing company, who then, via a secon~ comFute_ 14, is able to interrelats the demographic and/or economic in~ormation concerning individuals wlth the speci,~lc products being sold to those individuals and is able to .....
: .,.
. .
p.ovi~e appropriate mar.'~eting re~or-s to various manuîzcturers 16 o~ the produc_ sold.
Thus, by mar~ving the supe~arXet scanner data to t~e stored demogr2~hic anc/or ecsnomic data concerning chec~lng customers, the press~t system maXes i~ possible to provide t~e manu~ac_urers wi~h 2 de~ai~ed analvsis as to who their customers are (iOe., by inc-me brac~et, age, ender, educational level, etc.), and which sroups or^
customers respond ~avorably or un~avorably to given adver~is2ment~ and/cr promotions. The system thus en2bles the manu~'2c~u~2rs to much more er^^ectivelv tarset thei~ advertising and premotions. The pres2nt system also makes it possible for -chec.X suarantee comp2nies to offer their ser~ices to supe~arXets at e~tremely low or no cos~ to t~e supe~a~Xets, thereby opening an entl~21y new m2r~et to the chec~ guarantas industry. ~ ~
In the foregoing e~bodiment, the demographlc and/cr economic data i5 collec~ed in connec~ion wi~h a check guarantee S2 ~ V7 ce. W~ile t:~is is the prssently pre~e_~sd e~bociment o~ ap~lican~S' system, the presenl Sy~ IlUt limited thereto. Super~ar~ets provide check cashing privileges to many o' its c-~stomers wi~hout using a checX
guarantee sarvice. Bafore of~ering the checX cashing sarv~ces to its customers, it requires the cus~omers to complete an ap~lication ~orm containing various demogrzphic and/or economic data. Additisnally, many supe~arXets offer pre2errQd shcp~er cards which customers use to accumul2te discounts or c~edits toward ~uture purchases. Application forms for such cards also usuzlly recuire the c-~s~cmer ta s~mit cer~ain demographic and/or economic data. The democraphic and/or economic data, whether collected for ; c~ec~ cashing or othe~ purposes t can be full~ used in ac~ordance with the present s~stem to c~eate the desired marXeting reports to manufacturers.
In the presently pre~errQd e~odlment, the demographic and/or income data stored for each customer .... . . .. . .
- ~ .. ,.~...... . .
` ~3~333 prererably includes income level, gender, age and education level. More or less data can be stored as desired. The more demographic and/or economic data that is stored, the greater the flexibility in providing useful reports to manu~acturers.
Although the present invention has been desc-ibed in connection with a plurality of preferred emkodiments thereof, many other variations and modifications will nor.r become ap~arent to those s~illed in the art. It is pre~erred, therefore, that the present invention be limit2d not ~y the specific disclosure herein, but only by the appended clalms.
,.
'
Claims (7)
1. A method for generating demographic and/or economic analysis of sales with respect to specific items for sale, comprising the steps of:
(a) collecting and storing demographic and/or economic data for a plurality of individuals, and assigning a code to each individual corresponding to that individual's demographic and/or economic data;
(b) entering and storing the code assigned to an individual each time that individual purchases one or more items, and entering and storing product data identifying the items purchased by the individual, said product data being stored in correlation with said code; and (c) interrelating the demographic and/or economic data corresponding to said codes entered with said product data for purchases made by a plurality of said individuals.
(a) collecting and storing demographic and/or economic data for a plurality of individuals, and assigning a code to each individual corresponding to that individual's demographic and/or economic data;
(b) entering and storing the code assigned to an individual each time that individual purchases one or more items, and entering and storing product data identifying the items purchased by the individual, said product data being stored in correlation with said code; and (c) interrelating the demographic and/or economic data corresponding to said codes entered with said product data for purchases made by a plurality of said individuals.
2. The method of claim 1, wherein data processing means is used to store said code and said product data each time an individual purchases items, and data processing means is also used to interrelate the demographic and/or economic data with the product data.
3. The method of claim 1, further comprising the step of transmitting said demographic and/or economic data and product data to a check cashing service.
4. The method of claim 3, wherein said data processing means comprises two computers, the first computer being located at the point of sale for storing said codes and said product data for each purchase, the second computer being located at said check cashing service for interrelating said demographic and/or economic data with said product data received from said first computer.
5. The method of claim 4, wherein said product data is entered into said first computer using a bar code scanner.
6. The method of claim 4, further comprising the step of transmitting said code to a check cashing service at the time of purchase for check approval purposes.
7. The method of claim 1, further comprising the step of sending the interrelated demographic and/or economic data and product data to at least one of the manufacturers of the products purchased by said individuals.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US8986487A | 1987-08-27 | 1987-08-27 | |
| US89,864 | 1987-08-27 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA1301333C true CA1301333C (en) | 1992-05-19 |
Family
ID=22219959
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA000575611A Expired - Fee Related CA1301333C (en) | 1987-08-27 | 1988-08-24 | Credit check scanner data analysis system |
Country Status (1)
| Country | Link |
|---|---|
| CA (1) | CA1301333C (en) |
-
1988
- 1988-08-24 CA CA000575611A patent/CA1301333C/en not_active Expired - Fee Related
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| MKLA | Lapsed |