CA1252628A - Display element - Google Patents

Abstract

DISPLAY ELEMENT

Abstract of the Disclosure A display element including a sealed housing filled with an opaque, translucent or colored transparent liquid and having a screen therein colored on its front side and movable back and forth within the housing. The housing has a front transparent panel such that, when the screen is displaced in one direction, the colored front side of the screen is visible through the transparent panel.
When the screen is displaced in the other direction, the colored front side of the screen is obscured or hidden from view by the liquid, which may be white or a color different from that of the screen. In one alternate embodiment, the transparent panel of the housing includes colored message indicia therein, which color matches either the liquid color or that of the colored front side of the screen, the other color contrasting. When the screen is moved in one direction, the message indicia disappears; in the other direction, the contrasting background color makes the message indicia readily vis-ible. In another embodiment which facilitates two dif-ferent messages alternately, one message in a first color is applied to the front transparent panel which first color is also that of the background color of the screen's front surface. A second message is applied over the background of the screen's front surface in a contrasting second color which is the same as that of the liquid.
When the screen is forwardly, the second message is viewable; when the screen is rearwardly, the first mess-age is viewable. Several means for controlling the move-ment of the screen are disclosed as well as unique screen shapes to facilitate function. Several means for con-trolling the movement of the screen are disclosed. Ths invention may be embodied in a single element or in a plurality of elements incorporated into a matrix and individually controlled to form desired messages.

Description

age i5 viewable. Several means f~r controlling the move-ment~of t~e ~cree~ 7re disclosed ~B well as uni~ue scre~n shapels to ~acilitàte function. ISeverall means for con-troll,ing th ~ movelme~lt of ~he sc~een ax~ disclosed. Ths inve~tion ~ ay be el odièd!in a linfle élement orlin a plurality c f ele/ epts indorp r~ed`\int,o a matrix and indivldually controlled to fo~m desired messages.

This invention rela'_es generally to means for dis-playing a message, and more particularly, to the struc-tural components of a display element.
In the past, sevexal means for displaying a pre-determined commercial or informational, viewable meassage were available. One such means included a matrix of lightable, incandescent bulbs and control means for selectively lighting particular bulbs to form the desired meassage,. Such eguipment consumes excess electric power and issusceptible to bulb ailure. A second type of display means is that of a magnetically operated disc-shaped display element oppositely colored on opposite sides, pivotally ~ounted and including magnet means for controlling disc orientation. Such devices are disclosed in U.S. Patents 3,140,553; 3,283,427; 3,295,238 3,365,284;
3,303,494; 3,624,941; and 3,996,680. This type of dis-play element is prone to misalignment and other environ-mentally-caused problems and deterioration.
Another type of display element is that of back-lighted openable holes n a matrix format. However, in addition to consuming excess electric power, the aperture-. .

age ~ viewable. Several means fo~r controlllng the move-mentlof t~e screen are disclosed ~5 well as uni~ue screen shapqs to facilitlte func~ion. ISeyerall,means for con-trol~ing t~e move'ment of ~he screen ar~ disclosed. Ths inve~tion m ay be embodiedlin a lin~le element orlin a pluralilty c ~f el/ epts indorp r/~ed~in~o a matrix and~
indiv1dual y controlled to fo~m desirbd messages.

This invention rela'_es generally to means for dis-playing a message, and more particularly, to the struc-tural components of a display element.
In the past, sevexal means for displaying a pre-determined commercial or informational, viewable meassage were available. One such means included a matrix of lightable, incandescent bulbs and control means for selectively lighting particular bulbs to form the desired meassage,. Such equi~ment consumes excess electric power and issusceptible to bulb failure. A second type of dis~lay means is that of a magnetically operated disc-shaped display element oppositely colored on opposite sides, pivotally ~ounted and including magnet means for controlling disc orientation. Such devices are disclosed in U.S. Patents 3,140,553; 3,283,427; 3,295,238; 3,365,284;
3,303,494; 3,624 r 941; and 3,996,680. This type of dis-play element is prone to misalignment and other environ-mentally-caused problems and deterioration.
Another type of display element is that of back-lighted openable holes n a matrix format. However, in addition to consuming excess electric power, the aperture-transparent front panel. By proper color selection, dual alternating messages are also possible.
It is therefore an object of this invention to provide a novel display element which is permanently sealed and immune to weather deterioration.
It is another object of this invention to provide a novel display element which may either be incorporated in plurality into a matrix structure for selec-tively com-bining to display any desired message, or may be singu-larly utilized in different sizes and shapes to display a predetermined mesage repeatedly or continuously.
It is yet another object of this invention to pro-vide a novel dual-message display element which will alternately display each message.
It is still another object of this invention to provide a novel display element which is easily cleaned and has high reliability.
In accordance with these and other objects which will become apparent hereinafter, he instant invention will now be described with reference to the accompanying drawings in which:
Figure 1 is a perspective view of the invention.
Figure 2 is a front elevation view of an alternate embodiment of the invention.
Figure 3 is a section view in the direction of the arrows 3-3 of Figure 1.
Figure 4 is a front elevation view of a display matrix comprising a plurality of the invention arranged in columns and rows one to another.

Figure 5 is a section view in the direction of arrows 5-5 in Figure 1.
Figure 6 is a section view in the direction of arrows 6-6 in Figure 2.
Figure 7 is a vertical centerline section view through still another e~bodiment of the invention.
Figure 8 is a vertical centerline section view through still another embodiment of the invention.
Figure 9 is an exploded perspective view of yet another embodiment of the invention.
Figure 10 is a section view through arrows 10-10 in Figure 9.
Figure 11 is a front elevation view of the screen included in the embodiment shown in Figure 9.
Figure 12 is a vertical centerline section view through still another embodiment of the invention.
Figure 13 is a front elevation view of the screen included in the embodiment shown in Figure 12.
Figure 14 is a vertical centerline section view through yet another embodiment of the invention.
Figure 15 is a front elevation view of the screen included in the embodiment shown in Figure 14.
Figure 16 is a vertical centerline section view through still another embodiment of the invention.
Referring now to the drawings, and particularly to Figure 1, the preferred embodiment of the invention is shown generally at 10 and includes a generally rectangu-lar housing 12 having a transparent front panel 20. Note that any other convenient or desired front elevation shape (not shown) could be employed. Alternately, this s~

transparent panel 20 may also include a display message 22 (shown in dotted lines) whose purpose and function will become clear herebelow.
Referring to Figure 2, a first alternate embodiment is shown generally at 10', and includes the same gener-ally rectangular housing 12, but having a diamond pattern front panel 20' which has an even distribution of uniform reflective geometric shapes 24 thereover. These geomet-ric shapes 24 serve to enhance the distinctive appearane of the display element 10'.
In Figure 3 is seen a thin inner screen 14 of rela-tively rigid sheet material which fits within the housing 12, supported and aligned at corner portions 18 for ease in front-to-back translation within the housing 12 by means to be described herebelow. The housing 12 is filled with an opaque liquid 30 which flows from one side of the screen 14 through slots 70 formed by edge recesses 16, flow occurring to facilitate movement of the screen 14 within the housing 12. Alternately, the screen may be perforated to facilitate fluid flow (not shown).
Referring now to Figures 5 through 8, four alternate embodiments of the means for translating the screen within the housing are shown. In Figure 5, the screen 14 is free-floating within the opa~ue liquid 30 and includes a colored front surface 14' which is contrasting in color to that of the opaque liquid 30. An electro-magnet 26 is connected to the outside surface of the back panel 12' of the housing 12 and wired to suitable controlled voltage.
Note that the electro-magnet 26 could also be mounted within the housing 12 to the i.nside surface of the ~ack ~s~

panel 12'. Embedded within the screen 14 is a permanent magnet 28. The electro-magnet 26 may attract the perman-ent magnet 28 and connected screen 14 to the back panel 12' in the direction of arrow B, and, in this screen 14 position, only the opaque liquid 30 is visible through the transparent front panel 20. However, when the electro-magnet 26 forces the screen 14 in the direction of arrow A against the transparent panel 20, the colored surface 24' of the screen 14 is visible.
In Figure 6, connected to the inside back surface 32' of the housing 32 is an electric solenoid 36, having an output shaft 38 which translates back and forth in the direction of arrow C by alternating the d.c. voltage polarity applied thereto. The output shaft 38 passes through liguid seal 40 in the back panel 32' OL housing 32 and is connected to the back surface of screen 34.
Thus, as the output shaft 38 moves, so moves the screen 34, having the same visual effect as described above regarding Figure 5, except that the front transparent panel 20' includes an even distribution of geometric reflective shapes 24 to enhance the distinctive visual effect as described abov~ in reference to Figure 2.
In Figure 7, simply by tilting the housing 42 in the direction of arrow D or D', the screen 44 will move in the direction of arrows E or E', respectively, within translucent liquid 30'. Alternately, the screen 44 may rest into a groove ~not shown) along the lower inside surface of the housing 42 such that the screen 44 merely pivots along its lower margin back and orth as the housing is tilted. Liquid translucency produces a still ~s~

different alternating visual display effect as subtle amounts of screen front surface 44' color filter through the transparent front panel 20 even when the screen 44 is displaced in the direction of arrow E' against the hous-ing back panel 42'.
Another alternate means for moving the screen 54 back and forth in housing 52 is shown in Figure 8, which operates by the principle of eleckro-static mesh panels 55 and 58. Suitable electrical voltage is applied across the mesh panels 56 and 58 via electrical leads 60, 62, 64, and 66 to cause the voltage polarity-sensitive screen 54 to move in either direction F or G within the opaque liquid 30. As previously discussed, visible through transparent panel 20 is either the opa~ue liquid 30 when the screen 54 is displaced in the direction of arrow F, or the contrasting colored front screen surface 54', when the screen 54 is displaced in the direction of arrow G.
Referring back now to Figures 1 and 5, the trans~
parent front panel 20 may include a display message 22 thereon, either on inside or outside surface, of the same color as that of the spa~ue liquid 30. When the con-trasting-colored screen front surface 14' is displaced in the direction of arrow B, the message 22 disappears in the background of the opaque liquid 30. However, when displaced in the direction of arrow A, the opaque liquid 30 is forced from between the transparent front panel 20 and screen 14, the colored front screen surface 14' becomes visible as does the contrasting-colored message 22.

To achieve dual alternating messages, a first mess-age 22 is applied in a first color which matches the background color of the front surface 14' of the screen 14. A second message, which does not align with any portion of the first message 22, is applied over the background color of the front surface 14'. The liquid color matches that of this second message. When the screen 14 is forwardly in the direction of arrow A, the second message is viewable, the screen's background color hiding the first me~sage. When the screen 14 is rear-wardly in the direction of arrow B, the first message is viewable, the liquid hiding the second message.
Referring again to Figure 4, each element within the matri~ 50 is one unit of display element lO, which elem-ents are shown with their screens 14 displaced forward in the direction of arrow A in Figure 5 and appear dark, which while the remainder of the displa elements 10 have their screens 14 displaced rearward in the direction of arrow B and appear light, the color of the opaque li~uid 30. Employing conventional electronic program control means, the display elements 10 are selectively so actu-ated to form any desired message.
Referring now to Figures 9, 10, and 11, another embodiment of the invention is shown generally at 70 and includes a housing 72 fabricated of clear, molded plastic material. Applied around the edges of the housing is an opaque film 74, which r~stricts viewing of the screen 76 to the front transparent panel 78. The screen 76 is fabricated of thin, relatively rigid, yet flexible material and includes a plurality of slits 82, each slit ~lz~

82 generally running adjacent a marginal portion or length of the margin of the screen 76. Each slit 82 transects or exits a margn at one end 82' and terminates at the opposite end 82" in close proximity to the next adjacent slit 82. This arrangement of slits 82 continues substantially along the entire margin or paremeter of the screen 76, forming the marginal portions or tangs 76".
The screen is adhered against the inside surface of the front panel opening 78 at adhesion patches serving as connecting portions 76' as best seen in Figure 11. These adhesion patches 76' are located at the free ends of the tangs 76" as shown. The screen 76 may include message indicia film 80 applied to the front surface of the screen 76 or the screen 76 may be color-coded to contrast with opaque-colored li~uid.
However, either the screen 76, or the message in-dicia film 80, or both, must be magnetic to affect the following function. As best seen in Figure 10, when electro-magnet 86 is enersi2ed by appropriate electrical current through leads 88, the m~gnetic screen 76 is attracted rearwardly in the direction of arrow H toward the coil 86. As may now be understood, the above-described slits forming tangs 76" facilitate this rearward movement, primarily of the mid-section of the screen, somewhat in diaphragm-t~pe fashion. Th~ center of the screen may be colored or include message indicia film 80. These tangs 76" which, at one end 75' are adhered to the front panel as previously described, act in unison in cantilever-fashion with sufficient spring bias to return the center portion 80 of the screen forwardly and flatly against the front panel 72' when the coil 86 is de-energized. When the coil 86 has been energized, the center section 80 of screen 76 is dis-placed rearwardly sufficiently to allow a layer of opague liquid 92, which fills the housing 72, to flow between the front transparent panel 72' and the screen 76 to obliterate from view the message indicia film 80. Note here that although a generally square front elevation shape for this embodiment 70 is preferred, virtually any planar shape could be utilized.
Referring now to Figures 12 and 13, another embodi-ment of the invention is shown generally at 100 and includes formed into a single thin, relatively rigid, yet flexible screen sheet 110, a plurality of mid-sections 80', formed by slits 82"' in a manner and orientation similar to that previously described. This screen sheet 110 is connected at or adjacent its margins within hous-ing 104 such that, as previously described, the entire screen sheet 110 is against the inside surface of the front transparent anel 102. Housing 104, as before, is transparent and is opaquely coated around its edges to allow viewing of the screen only through the transparent front panel 102. Back panel 106 seals the liquid within the housing 104. By selectively activating particular electro-magnet coils 108, which are connected to the inside surface of the rear panel 106, the screen mid-sections 80' are drawn rearwardly as shown in Figure 12.
Thusly, liquid 108 is sufficiently thickly layered be-tween the screen mid-section 80' and the transparent front panel to obscure viewing of the colored front surface or message indicia thereon.
In Figures 14 and 15, still another embodiment is shown generally at 120 and includes a diaphragm-type screen held within a housing 122 having colored liquid 132, all sealed therein by back panel 134. The diaphragm screen 126 is fabricated of thin bimetallic, relatively rigid yet flexible material. At a particular liquid 132 temperature, the diaphragm screen 126 assumes the cross-section shape as shownin solid lines in Figure 114, and the front surface 126' is viewable through transparent front panel 122'. At another particular liquid 132 temperature, the diaphragm screen 126 assumes the shape shown in dotted lines, wherein the transparent liquid 132 temperature, the diaphragm screen 126 assumes the shape shown in dotted lines, wherein the transparent liquid 132 obscures viewing of the message indicia for colored front surface 126'. Recesses 130 facilitate liguid flow from one side of the diaphragm screen 126 to the other.
Referring lastly to Figure 16, still another embodi-ment of the invention shown generally at 140 and includes a transparent plastic housing 14~ having opague coating 144 around its edges as previoiusly described. A thin, rigid screen 146, having a permanent magnet 154 connected to the back surface of the screen 146, is positioned for floating forward and backward translation while emersed in colored liguid 156, all sealed within the housing 142 by plastic back panel 148. Electro-magnet coil 152 is mounted against the inside surface of the back panel 148.
The permanent magnet 154 and coil 152 are adapted to repel one another when the coil is properly electrically energized. Thus, the screen 146, having message indicia applied to the front surface 146', is forced against the front transparent panel 142', and a message indicia is viewable. When the coil 152 is de-energized, a thin magnetic plate, adhered or integral to, the back panel 148, attracts the permanent magnet 154, and thus dis-places the screen rearwardly in the direction of arrow K, obscuring vision of the message indicia.
Without limiting the full scope of, and claims to, this invention in any manner, it should be recognized that, when the screen is moved rearwardly from the front transparent panel as little as 1/16 of an inch, allowing colored liquid to fill this gap, at least two optical affects are possible. First, if the color of the liquid is not transparent, the liquid will reflect light, com-pletely obscuring vision of the contrasting screen color or message indicia. Second, if the colored liquid is transparent, it will act as a filter, letting the par-tially obscured screen surface reflect light. A white screen surface will cause the liquid color to be seen. A
different color screen will result in a combination or blend of screen and liquid colors being seen.
In geographic or si-tuational areas of use where ambient temperature drops below the liquid's normal freezing temperature, an anti-~reeze may be added.
While the instant invention has been shown and described herein in what is conceived to be the most practical and preferred embodiment, it is recognized that departures may be made thererom within the scope of the invention, which is therefore not to be limited to the details disclosed hrein but is to be accorded the full scope of the claims so as to embrace any and all equiva-lent apparatus and articles.

Claims (5)

The embodiments of the invention in which an exclusive property or privilege is claimed are defined as follows:

1. A display assembly comprising:
a) a sealed housing having a transparent front panel and a back panel disposed in spaced relation to said front panel, b) a diaphragm-type screen fabricated of thin, pliable material and having a front surface thereof formed of a first particular color and a back surface, c) said diaphragm-type screen further comprising a plurality of connecting portions disposed about the margin of said diaphragm-type screen, said connecting portions structured for fixed attachment to an inside portion of said housing, d) said diaphragm-type screen further including a mid-portion on which said front surface is formed, and a plurality of marginal portions each formed of pliable material and integrally interconnected between respective ones of said connecting portions and said mid-portion and structured to be movable within said housing for selective positioning of said mid-portion relative to said housing front panel, e) said mid-portion and front surface thereon selectively positionable into an aligned, registered and viewable position relative to said housing front panel whereby said front surface is viewable through said housing front panel, f) said mid-portion and front surface selectively movable rearwardly from said housing front panel into a non-viewable position, said marginal portions structured for interconnection and restricted placement of said mid-portion and front surface while maintaining inter-connection thereof between said connecting portions and said mid-portion of said diaphragm-type screen, g) a volume of liquid substantially filling said housing with said diaphragm-type screen therein and having a second particular color which contrasts with said first particular color of said front surface of said diaphragm-type screen, h) a plurality of elongated slits each extending along a majority of a different marginal portion and formed contiguous thereto, each slit disposed between the respec-tive marginal portion and said mid-portion, i) said marginal portions, said connecting portions and said slits being cooperatively disposed to define a movable attachment of said mid-portion of said screen to said connecting portions; said slits disposed and dimen-sioned to allow passage therethrough of a portion of said volume of liquid, said volume of liquid transferable, at least in part through said slits on both sides of said diaphragm-type screen as it moves between said viewable position and said non-viewable position, and j) displacing means for moving said mid-portion of said diaphragm-type screen relative to said housing front panel, being mounted on said housing in communicating re-lation to said back surface of said diaphragm-type screen.

2. A display assembly as in claim 2 wherein each connecting portion is formed in a free end of one of said marginal portions and is structured for fixed attachment to an inside portion of said housing, each of said elongated slits extending along the length of a corresponding one of said marginal portions from said connecting portion and between said connecting portion and said mid-portion.

3. A display assembly as in claim 2 wherein each of said connecting portions comprises an adhesion patch fix-edly securable on an inside portion of said housing.

4. A display assembly as in claim 1 wherein said diaphragm-type screen is formed at least in part of magnetic material; said displacing means comprising an electromagnetic assembly mounted in spaced and com-municating relation to said mid-portion and selectively chargeable, whereby said mid-portion is selectively movable relative to said front panel of said housing between said viewable position and said non-viewable position.

5. A display element as set forth in claim 1, wherein:
said volume of liquid is freeze-resistant at relatively low ambient temperatures.