CA1252132A - Rub-off advertising sampler and method of manufacture - Google Patents
Rub-off advertising sampler and method of manufactureInfo
- Publication number
- CA1252132A CA1252132A CA000487804A CA487804A CA1252132A CA 1252132 A CA1252132 A CA 1252132A CA 000487804 A CA000487804 A CA 000487804A CA 487804 A CA487804 A CA 487804A CA 1252132 A CA1252132 A CA 1252132A
- Authority
- CA
- Canada
- Prior art keywords
- rub
- advertising
- sampler
- set forth
- transfer layer
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired
Links
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F5/00—Means for displaying samples
- G09F5/04—Cards of samples; Books of samples
-
- A—HUMAN NECESSITIES
- A45—HAND OR TRAVELLING ARTICLES
- A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
- A45D40/00—Casings or accessories specially adapted for storing or handling solid or pasty toiletry or cosmetic substances, e.g. shaving soaps or lipsticks
- A45D40/0087—Casings or accessories specially adapted for storing or handling solid or pasty toiletry or cosmetic substances, e.g. shaving soaps or lipsticks for samples
-
- A—HUMAN NECESSITIES
- A45—HAND OR TRAVELLING ARTICLES
- A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
- A45D2200/00—Details not otherwise provided for in A45D
- A45D2200/10—Details of applicators
- A45D2200/1009—Applicators comprising a pad, tissue, sponge, or the like
- A45D2200/1027—Tissues, i.e. thin applicator sheets
-
- A—HUMAN NECESSITIES
- A45—HAND OR TRAVELLING ARTICLES
- A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
- A45D2200/00—Details not otherwise provided for in A45D
- A45D2200/10—Details of applicators
- A45D2200/1009—Applicators comprising a pad, tissue, sponge, or the like
- A45D2200/1036—Applicators comprising a pad, tissue, sponge, or the like containing a cosmetic substance, e.g. impregnated with liquid or containing a soluble solid substance
Abstract
A B S T R A C T
An advertising sampler has printed advertising referring to a rub-off transfer layer which is readily removable and which gives an accurate color match to that of the advertised product.
An advertising sampler has printed advertising referring to a rub-off transfer layer which is readily removable and which gives an accurate color match to that of the advertised product.
Description
52~L3;~
M:I~EL ANDREW PARROTTA
RUB--OF~ ADVEP~TISING SAMPLER
AND METHOD OF MANUFACTURE
This invention relates to low cost mass produced advertising pieces, and particularly to an advertising sampler having a removable layer for demon-strating the product advertised in the sample. It has particular app$ication to low cost samplers used for promoting the ~ale of cosmetics.
~5~3'~
Such samplers must be produced inexpensively so that a low unit cost is incurred by the advertiser wishing to reach a large mass market. Heretofore, this has not been possible.
Actual cosmetic packets have been marketed in different package arrangements in the past, but these were not adaptable to high unit production techniques, nor were they suitable for mass sample advertising distribution.
Marketing packets, such as cosmetic containing packets are shown by United States patents to Singleton, Morrell, Berlinger, and Sage. The Singleton patent 2,175,133 has a cosmetic containing envelope in which the cosmetic samples are placed between several sets of spaced sheets of paper.
The Morrell patent 2,561,400 shows a cosmetic packet which has a series of open cells in which the cosmetic material to be marketed is placed. The Berliner patent 1,687,643 discloses a multiple sheet packet between which cold cream product is placed. The Sage patent 2,606,965 discloses a cosmetic applicator for applying a cosmetic film to the lips.
These patents all disclose particular cosmetic package marketing arrangements in which the product itself is distributed to the customer. None of these arrangements is suitable for large volume, inexpensive production, and have no use as marketing advertising pieces.
Cosmetics have been advertised on a national basis in newspapers, magazines, single sheet adver-tisements, and direct mail advertising. However, it has not been possible to increase the effectiveness of such advertising by providing a sample. Because of the nature of the sample and the requirement for a simple flat piece which can readily be printed and distributed, it has not been possible to enhance the ordinary printed advertisement with a composition sample representive of the product.
~2~3;2 Accordingly, there is a need for a simple mass-produced sampler piece to provide substantially more effective advertising for cosmetics and similar types of products which have a large national market.
In a first aspect, the invention is a rub-off advertising sampler, comprising a piece having printed advertising material, a rub-off sample on the piece, the printed advertising referring to the rub-off sample, and the rub-off sample is a relatively thick transfer layer which is readily removable by application of slight pressure.
In a second aspect the invention is in a method of manufacturing a rub-off advertising sampler, including the steps of printing a successive series of advertising sampler containing printed advertising referring to a par-ticular sample, applying a relatively thick viscous fast drying composition in a relatively thick layer to a par-ticular section of each printed sampler to provide a readily adherable strip which is readily removable by application of moderate finger pressure, and transversely cutting the web to separate each successive sample con-taining piece.
The invention is illustrated, by way of example, in the drawings, in which:
~ 25 Z ~
Figure 1 is a view of a single 3heet binder advertising sampler insert containing a plurality of rub-off samples;
Figure 2 is a perspective view of a pamphlet con-taining a plurality of rub-off samples;
Figure 3 is an enlarged side sectional view of a sampler showing a sample during the course of its removal;
Figure 4 is a diagrammatic view showine the steps of producing the sampler of Figure 1; and Figure 5 is a top view of the continuous web from which the sampler of Figure 1 is manufactured, showing the succes3ive changes at each of the fabrication stages.
Referring to the drawings, Figure 1 shows an advertising cosmetic sampler piece generally indicated at 10. This is a flat sheet bind-in advertising cosmetic sampler which can be inserted in magazines and catalogues.
It is a flat sheet which is printed, and then has adver-tising sample layers or transfer layers coated thereon.
The advertising samples 14, 16 and 18 in this example are different color coatings representative of different colored advertising products which are readily removed by the recipient of the advertic~ing piece. When paper stock is uQed with coating~ of this type, which contaln an oil or grease-like base, there is a problem of bleed-through or leaching of the transfer layer constituents through the web. To av~id this, the paper sheet material is initially coated with a barrier layer 13 --4_ ~5 2 15 and 17 before the ~ample layers 14, 16 and 18 are ap-plied to the advertisin~ piece. The barrier layers provide a smooth surface for receiving the sample layers, and al~o seal the somewhat porous ~urface of the paper ~heet stock.
These sample layers may al80 be described as tran~fer layerx, since the user rubs off the coating a~d then ~im-ultaneously applies it to the skin area for color compar-ison.
The trans~er or ~ample layers are a mixture of a cosmetic powder sample w~th a binder, The layers are applied as a thick vi8cou8 layer which sub~equently hardened, to penmit handling and distribution of the advert-ising pieces. The layers re6i8t smearing and damage, but ~
are readily removable with moderately light finger pressure.
The sample layers are approximately 4 to 10 thousandth~
of an inch in thickness.
The sample piece also contains advertising printing generally indicated at 19 which refers specifically to the samples 14, 16 and 18, which might be different colors or different textures of cosmetics; and these char-acteristics and comparison~ are set forth in the printing material.
At the far end of the sheet 12 there i 8 a binding strip 20 which is inserted in the binding area of the magazine or pamphlet to which the entire sample plece is to be attached. A perforated line 22 permits a ~osmetic sample section of the advertis~ng ~ample piece to be removed from the magazlne or booklets by tearing along line 22.
The 6ample layers 14, 16 and 18 have ~ trans-parent protective covering ~trip 28 which i8 applied to sheet 12 and held in position by a glue strip 26. This is ~n optional feature of the advertising piece. It provides protection for each of the samples 14, 16 and 18 so that they reach the cu~tomer in an undamaged state. When the transfer sample layer is to ~e ~emo~e~ by the user, the strip 28 i~ lifted to prov~de~access to the three ~ample areas.
1;252~32 Another type of sampler i8 shown in the perspective view of Figure 2. Thi~ sampler pamphlet, generally indicated 30 has an inner page 32 containing advertising printing material 33 referring to the cosmetic S products contained in the rub-off ~ample layers of the piece.
The opposite sample containing page 34 ha~ three different cosmetic sample transfer layers 36, 37 and 38.
The printing 39 be~ide each sample specifically describes and refers to that particular sample. These samples, a~ are those of Figure 1 are color matched to a particular cosmetic, 80 that each sample piece gets three distinct color shades, each representing a different cosmetic mentioned in;the printing material.
Figure 3 i8 an enlarged view of the flat sheet bind-in sampler, such as that of Figure 1. It shows a cross-sectional enlarged view of the elements of the piece, and the manner in which the transfer layer of representive cosmetic material is removed by moderate finger pressure.
The sample piece yenerally indicated at 40 is a flat sheet of paper stock 42 on which a barrier of layer 43 corres-ponding to the barrier coatings of Figure 1 is disposed.
The relatively thick transfer layer 44 i8 placed directly on top of the barrier layer 43. A barrier layer may not always be required, since the basic sheet or substrate may be sufficiently smooth and non-porous to provide a base for the cosmetic bearing transfer layer.
Adhesive line 26, and a portion of the transparent covering strip 28 are shown, the latter in its lifted position to permit removal of the sample sections. Note that on pressure of the finger, a depression 46 is made in the cosmetic bearing transfer layer,and it is wiped off the barrier layer.
A build up of material 48 accumulates as the finger moves agaInst-the transfer layer.~ The accumulated transfer layer has a soft paste-like consistency, ~hich permits it to be readily spread upon the skin of the user for comparison purposes.
~25'~3;~
In order to provide ~uch an advertising sample, which can be readily distributed through mass distribution channel~ or through mail out and xeturn techniques, it iC
necessary to provide samples on a ma s produced basis in which the unit cost for the sampler is kept at a very low unit level.
Figures 4 and 5 respectively illustrate how the manufacture of the sampler piece is accomplished. They illustrate the successive operational stages on the web in Figure 4, and the ~ucce~sive changes in the web in Figure S, as the web move from the initial printing stage 50 of Figure 4 to completion of the ~amplers.
Referring to Figure 4, it will be seen that the web generally indicated at W i~ a continuous sheet o~ stock material such as paper.
Each web of ~tock is initially printed with the advertising message at the printing stage 50. Following this, the barrier layer is printed on the successive pam-phlet pieces. The barrier layer is applie~ in a liquid state by transfer rolls to the printed web~ Preferably, it is an ultra-violet radiated coating applied as a slurry which when dry provides a clear plastic coating that can be either of the ~ater borne or the solvent-borne types. They may be clear plastic acrylate, or a methyl-cellulose.
The transfer layers are dried by expo6ing them to an ultra-violet mercury arc lamp drying ~tage 70. The web passes under the lamp at a speed of 200 to 1000 feet per minute. However, the barrier la5~er is cured almost instant-anieusly by the ultra-violet radiation.
The cosmetic bearing sample or transfer layer composition i~ applied to the dried transfer layer, prefer-ably through an extruding nozzle 80 having an elongated 810t through which the mater$al i8 forced. The extruding nozzle is held in light contact with the web. A remote gear pump 82 supplies the sampler a composition to the nozzle through a supply line. The application nozzle has a long 3/8 inch ~lot that can vary in width from one quarter of an inch to three quarters of an inch.
~;25;2~3~ '_ The sample material can al~o be applied by direct transfer by a flexoqraphic application stage, a direct gravure ~tage, or a ~pray ~tage.
The transfer layer itself ic a blend of waxes and alcoholic polymers. The coating is thick enough 80 that it will dry quickly and yet leave a 4 to 12 thousandth~
of an inch dry sample or transfer layer.
When the transfer layer is applied it has a very heavy visoous consistency and appears to be in the nature of a heavy waxy oil. When it has dried on the sampler it has a cohesiveness and clarity which permits accurate color omparison with the cosmetic product to which it is refer-enced. A further important quality of the sample or txans-fer layer i~ its ability to be readily applied in a mas~
produced fashion to printed pieces such that it will adhere to the substrate, and also can easily be removed therefrom by moderate finger pressure, a~ a cohesive grea~e-like substance, and can be immediatly applied to the skin.
Figure 5 shows the web with the ~uccessive changes that are made on the web as it progresses through the 8UC-ce~sive operations shown in Figure 4.
Figures 4 and 5 are sho,wn in regi~try for illust-ration purposeæ. Note that the web W of Figure 5 shows the printing lines for the bind-in co~metic rub-off sampler of Figure 1 aligned with the printing stage 50 of Figure 4.
Application of the barrier layer sections 13, 15 and 17 are shown after application at the printing stage or the barrier layer. After the barrier layer is dried by the mercury arc drying stage 70, which show no change in the web W of Figure 5, the transfer coating is applied by nozzle 80 on the barrier layer sections as shown in 14, 16 and 18 of Figure 5. The web is then perforated by the wheel 90 of Figure 4, and provides the continuous line 22 of Figure 5.
The completion of the bind-in sampler of Figure 1 is made by application of the glue line 26 for the protective strip, as shown at 100 in Figure 4, and, the subsequent application of the clear transparent covering strip 28 from the ro~l 110 which i5 placed on the web at 120 of Figure 4.
The f inal operation i8 a transver~e cutting of the web at 130 to provide the plurality of individual sampler advertising pieces ~hown at 140 of Figure 4, and at the end of the web W at Figure 5.
The ample containing transfer layer is a blend of material, including the colored cosmetic color matching powder which i6 t~e main constituent color material. This is used in the cosmetic applications to give an accurate match for lip stick, blushed, skin cream, eye shadow, and body coloring materials as well as hair coloring.
The important quality of the transfer material is its ability to be removed from the advertising sampler piecç
by moderate rubbing pressure and then easily reapplied to the surface to which an ~ccurate color match is de~ired.
The transfer composition provides a good suspen-sion for the coloring material which retains color clarity.
It consists of 30 to 50 percent cosmetic powder, 20 to 30 percent high functionality alcohol or polymeric waxes and resins, 2 to 5 percent ~ater, and 2 to 15 percent cellulosic
M:I~EL ANDREW PARROTTA
RUB--OF~ ADVEP~TISING SAMPLER
AND METHOD OF MANUFACTURE
This invention relates to low cost mass produced advertising pieces, and particularly to an advertising sampler having a removable layer for demon-strating the product advertised in the sample. It has particular app$ication to low cost samplers used for promoting the ~ale of cosmetics.
~5~3'~
Such samplers must be produced inexpensively so that a low unit cost is incurred by the advertiser wishing to reach a large mass market. Heretofore, this has not been possible.
Actual cosmetic packets have been marketed in different package arrangements in the past, but these were not adaptable to high unit production techniques, nor were they suitable for mass sample advertising distribution.
Marketing packets, such as cosmetic containing packets are shown by United States patents to Singleton, Morrell, Berlinger, and Sage. The Singleton patent 2,175,133 has a cosmetic containing envelope in which the cosmetic samples are placed between several sets of spaced sheets of paper.
The Morrell patent 2,561,400 shows a cosmetic packet which has a series of open cells in which the cosmetic material to be marketed is placed. The Berliner patent 1,687,643 discloses a multiple sheet packet between which cold cream product is placed. The Sage patent 2,606,965 discloses a cosmetic applicator for applying a cosmetic film to the lips.
These patents all disclose particular cosmetic package marketing arrangements in which the product itself is distributed to the customer. None of these arrangements is suitable for large volume, inexpensive production, and have no use as marketing advertising pieces.
Cosmetics have been advertised on a national basis in newspapers, magazines, single sheet adver-tisements, and direct mail advertising. However, it has not been possible to increase the effectiveness of such advertising by providing a sample. Because of the nature of the sample and the requirement for a simple flat piece which can readily be printed and distributed, it has not been possible to enhance the ordinary printed advertisement with a composition sample representive of the product.
~2~3;2 Accordingly, there is a need for a simple mass-produced sampler piece to provide substantially more effective advertising for cosmetics and similar types of products which have a large national market.
In a first aspect, the invention is a rub-off advertising sampler, comprising a piece having printed advertising material, a rub-off sample on the piece, the printed advertising referring to the rub-off sample, and the rub-off sample is a relatively thick transfer layer which is readily removable by application of slight pressure.
In a second aspect the invention is in a method of manufacturing a rub-off advertising sampler, including the steps of printing a successive series of advertising sampler containing printed advertising referring to a par-ticular sample, applying a relatively thick viscous fast drying composition in a relatively thick layer to a par-ticular section of each printed sampler to provide a readily adherable strip which is readily removable by application of moderate finger pressure, and transversely cutting the web to separate each successive sample con-taining piece.
The invention is illustrated, by way of example, in the drawings, in which:
~ 25 Z ~
Figure 1 is a view of a single 3heet binder advertising sampler insert containing a plurality of rub-off samples;
Figure 2 is a perspective view of a pamphlet con-taining a plurality of rub-off samples;
Figure 3 is an enlarged side sectional view of a sampler showing a sample during the course of its removal;
Figure 4 is a diagrammatic view showine the steps of producing the sampler of Figure 1; and Figure 5 is a top view of the continuous web from which the sampler of Figure 1 is manufactured, showing the succes3ive changes at each of the fabrication stages.
Referring to the drawings, Figure 1 shows an advertising cosmetic sampler piece generally indicated at 10. This is a flat sheet bind-in advertising cosmetic sampler which can be inserted in magazines and catalogues.
It is a flat sheet which is printed, and then has adver-tising sample layers or transfer layers coated thereon.
The advertising samples 14, 16 and 18 in this example are different color coatings representative of different colored advertising products which are readily removed by the recipient of the advertic~ing piece. When paper stock is uQed with coating~ of this type, which contaln an oil or grease-like base, there is a problem of bleed-through or leaching of the transfer layer constituents through the web. To av~id this, the paper sheet material is initially coated with a barrier layer 13 --4_ ~5 2 15 and 17 before the ~ample layers 14, 16 and 18 are ap-plied to the advertisin~ piece. The barrier layers provide a smooth surface for receiving the sample layers, and al~o seal the somewhat porous ~urface of the paper ~heet stock.
These sample layers may al80 be described as tran~fer layerx, since the user rubs off the coating a~d then ~im-ultaneously applies it to the skin area for color compar-ison.
The trans~er or ~ample layers are a mixture of a cosmetic powder sample w~th a binder, The layers are applied as a thick vi8cou8 layer which sub~equently hardened, to penmit handling and distribution of the advert-ising pieces. The layers re6i8t smearing and damage, but ~
are readily removable with moderately light finger pressure.
The sample layers are approximately 4 to 10 thousandth~
of an inch in thickness.
The sample piece also contains advertising printing generally indicated at 19 which refers specifically to the samples 14, 16 and 18, which might be different colors or different textures of cosmetics; and these char-acteristics and comparison~ are set forth in the printing material.
At the far end of the sheet 12 there i 8 a binding strip 20 which is inserted in the binding area of the magazine or pamphlet to which the entire sample plece is to be attached. A perforated line 22 permits a ~osmetic sample section of the advertis~ng ~ample piece to be removed from the magazlne or booklets by tearing along line 22.
The 6ample layers 14, 16 and 18 have ~ trans-parent protective covering ~trip 28 which i8 applied to sheet 12 and held in position by a glue strip 26. This is ~n optional feature of the advertising piece. It provides protection for each of the samples 14, 16 and 18 so that they reach the cu~tomer in an undamaged state. When the transfer sample layer is to ~e ~emo~e~ by the user, the strip 28 i~ lifted to prov~de~access to the three ~ample areas.
1;252~32 Another type of sampler i8 shown in the perspective view of Figure 2. Thi~ sampler pamphlet, generally indicated 30 has an inner page 32 containing advertising printing material 33 referring to the cosmetic S products contained in the rub-off ~ample layers of the piece.
The opposite sample containing page 34 ha~ three different cosmetic sample transfer layers 36, 37 and 38.
The printing 39 be~ide each sample specifically describes and refers to that particular sample. These samples, a~ are those of Figure 1 are color matched to a particular cosmetic, 80 that each sample piece gets three distinct color shades, each representing a different cosmetic mentioned in;the printing material.
Figure 3 i8 an enlarged view of the flat sheet bind-in sampler, such as that of Figure 1. It shows a cross-sectional enlarged view of the elements of the piece, and the manner in which the transfer layer of representive cosmetic material is removed by moderate finger pressure.
The sample piece yenerally indicated at 40 is a flat sheet of paper stock 42 on which a barrier of layer 43 corres-ponding to the barrier coatings of Figure 1 is disposed.
The relatively thick transfer layer 44 i8 placed directly on top of the barrier layer 43. A barrier layer may not always be required, since the basic sheet or substrate may be sufficiently smooth and non-porous to provide a base for the cosmetic bearing transfer layer.
Adhesive line 26, and a portion of the transparent covering strip 28 are shown, the latter in its lifted position to permit removal of the sample sections. Note that on pressure of the finger, a depression 46 is made in the cosmetic bearing transfer layer,and it is wiped off the barrier layer.
A build up of material 48 accumulates as the finger moves agaInst-the transfer layer.~ The accumulated transfer layer has a soft paste-like consistency, ~hich permits it to be readily spread upon the skin of the user for comparison purposes.
~25'~3;~
In order to provide ~uch an advertising sample, which can be readily distributed through mass distribution channel~ or through mail out and xeturn techniques, it iC
necessary to provide samples on a ma s produced basis in which the unit cost for the sampler is kept at a very low unit level.
Figures 4 and 5 respectively illustrate how the manufacture of the sampler piece is accomplished. They illustrate the successive operational stages on the web in Figure 4, and the ~ucce~sive changes in the web in Figure S, as the web move from the initial printing stage 50 of Figure 4 to completion of the ~amplers.
Referring to Figure 4, it will be seen that the web generally indicated at W i~ a continuous sheet o~ stock material such as paper.
Each web of ~tock is initially printed with the advertising message at the printing stage 50. Following this, the barrier layer is printed on the successive pam-phlet pieces. The barrier layer is applie~ in a liquid state by transfer rolls to the printed web~ Preferably, it is an ultra-violet radiated coating applied as a slurry which when dry provides a clear plastic coating that can be either of the ~ater borne or the solvent-borne types. They may be clear plastic acrylate, or a methyl-cellulose.
The transfer layers are dried by expo6ing them to an ultra-violet mercury arc lamp drying ~tage 70. The web passes under the lamp at a speed of 200 to 1000 feet per minute. However, the barrier la5~er is cured almost instant-anieusly by the ultra-violet radiation.
The cosmetic bearing sample or transfer layer composition i~ applied to the dried transfer layer, prefer-ably through an extruding nozzle 80 having an elongated 810t through which the mater$al i8 forced. The extruding nozzle is held in light contact with the web. A remote gear pump 82 supplies the sampler a composition to the nozzle through a supply line. The application nozzle has a long 3/8 inch ~lot that can vary in width from one quarter of an inch to three quarters of an inch.
~;25;2~3~ '_ The sample material can al~o be applied by direct transfer by a flexoqraphic application stage, a direct gravure ~tage, or a ~pray ~tage.
The transfer layer itself ic a blend of waxes and alcoholic polymers. The coating is thick enough 80 that it will dry quickly and yet leave a 4 to 12 thousandth~
of an inch dry sample or transfer layer.
When the transfer layer is applied it has a very heavy visoous consistency and appears to be in the nature of a heavy waxy oil. When it has dried on the sampler it has a cohesiveness and clarity which permits accurate color omparison with the cosmetic product to which it is refer-enced. A further important quality of the sample or txans-fer layer i~ its ability to be readily applied in a mas~
produced fashion to printed pieces such that it will adhere to the substrate, and also can easily be removed therefrom by moderate finger pressure, a~ a cohesive grea~e-like substance, and can be immediatly applied to the skin.
Figure 5 shows the web with the ~uccessive changes that are made on the web as it progresses through the 8UC-ce~sive operations shown in Figure 4.
Figures 4 and 5 are sho,wn in regi~try for illust-ration purposeæ. Note that the web W of Figure 5 shows the printing lines for the bind-in co~metic rub-off sampler of Figure 1 aligned with the printing stage 50 of Figure 4.
Application of the barrier layer sections 13, 15 and 17 are shown after application at the printing stage or the barrier layer. After the barrier layer is dried by the mercury arc drying stage 70, which show no change in the web W of Figure 5, the transfer coating is applied by nozzle 80 on the barrier layer sections as shown in 14, 16 and 18 of Figure 5. The web is then perforated by the wheel 90 of Figure 4, and provides the continuous line 22 of Figure 5.
The completion of the bind-in sampler of Figure 1 is made by application of the glue line 26 for the protective strip, as shown at 100 in Figure 4, and, the subsequent application of the clear transparent covering strip 28 from the ro~l 110 which i5 placed on the web at 120 of Figure 4.
The f inal operation i8 a transver~e cutting of the web at 130 to provide the plurality of individual sampler advertising pieces ~hown at 140 of Figure 4, and at the end of the web W at Figure 5.
The ample containing transfer layer is a blend of material, including the colored cosmetic color matching powder which i6 t~e main constituent color material. This is used in the cosmetic applications to give an accurate match for lip stick, blushed, skin cream, eye shadow, and body coloring materials as well as hair coloring.
The important quality of the transfer material is its ability to be removed from the advertising sampler piecç
by moderate rubbing pressure and then easily reapplied to the surface to which an ~ccurate color match is de~ired.
The transfer composition provides a good suspen-sion for the coloring material which retains color clarity.
It consists of 30 to 50 percent cosmetic powder, 20 to 30 percent high functionality alcohol or polymeric waxes and resins, 2 to 5 percent ~ater, and 2 to 15 percent cellulosic
2~ ~inder. The binder m~y ~e a carboxy methyl cellulose, or an hydroxy methyl cellulose.
After the transfer composition has been applied to the web and dxies, it ha~ a relatively hard top ~urface, and a cake-like property. However, when rubbed off the sampler, it has a heavy paste-like consistency, and is spreadable like heavy cold cream. This is the preferred transfer layer composition~
It is also possible to employ with the compositon, instead of a dry powder, a cosmetic coloring material in micro capsulates.
1~252~32 Thus the invention provides a new type of adver-tising piece which contains a representive sample and can be inexpensively produced and distributed.
The invention provides a cosmetic advertising sampler which substantially increases the sales advertising potential for cosmetics and similar types of products, in which the representive sample can be directly supplied to the potential purchaser for inspection~
The invention also provides a new type of sampler advertisement which contains a coating representive of the advertised product which can readily be removed. A cosme-tic sampler piece of extremely simple construction which can be arranged in many different types of advertising for-mats, and produced by web fabrication technigues is also provided and a rub-off cosmetic advertising sample which is readily removable from the advertising piece and is readily applied to the skin for color comparison purposes. The rub-off advertising sampler piece has the advantage that the sample contained therein provides an accurate color match to that of the cosmetic product advertised on the sample piece. The composition of the sample layer is readily applied as a stage in a continuous web printing process, and is not susceptible to damage during distribu-tion.
After the transfer composition has been applied to the web and dxies, it ha~ a relatively hard top ~urface, and a cake-like property. However, when rubbed off the sampler, it has a heavy paste-like consistency, and is spreadable like heavy cold cream. This is the preferred transfer layer composition~
It is also possible to employ with the compositon, instead of a dry powder, a cosmetic coloring material in micro capsulates.
1~252~32 Thus the invention provides a new type of adver-tising piece which contains a representive sample and can be inexpensively produced and distributed.
The invention provides a cosmetic advertising sampler which substantially increases the sales advertising potential for cosmetics and similar types of products, in which the representive sample can be directly supplied to the potential purchaser for inspection~
The invention also provides a new type of sampler advertisement which contains a coating representive of the advertised product which can readily be removed. A cosme-tic sampler piece of extremely simple construction which can be arranged in many different types of advertising for-mats, and produced by web fabrication technigues is also provided and a rub-off cosmetic advertising sample which is readily removable from the advertising piece and is readily applied to the skin for color comparison purposes. The rub-off advertising sampler piece has the advantage that the sample contained therein provides an accurate color match to that of the cosmetic product advertised on the sample piece. The composition of the sample layer is readily applied as a stage in a continuous web printing process, and is not susceptible to damage during distribu-tion.
Claims (26)
1. A rub-off advertising sampler, comprising:
a) a piece having printed advertising material, b) a rub-off sample on the piece, c) the printed advertising referring to the rub-off sample, and d) the rub-off sample is a relatively thick transfer layer which is readily removable by application of slight pressure.
a) a piece having printed advertising material, b) a rub-off sample on the piece, c) the printed advertising referring to the rub-off sample, and d) the rub-off sample is a relatively thick transfer layer which is readily removable by application of slight pressure.
2. The rub off advertising sampler as set forth in Claim 1, wherein:
a) the transfer layer is a blend of cosmetic-like material and a binder which gives an accurate color match to a color due mentioned in the printed material.
a) the transfer layer is a blend of cosmetic-like material and a binder which gives an accurate color match to a color due mentioned in the printed material.
3. The rub-off advertising sampler as set forth in Claim 1, wherein:
a) the transfer layer has a relatively hardened surface, but rubs off under pressure as a soft paste-like cream which can be placed on the skin to give an accurate color match to a commercial cosmetic referred to in the printed advertising material.
a) the transfer layer has a relatively hardened surface, but rubs off under pressure as a soft paste-like cream which can be placed on the skin to give an accurate color match to a commercial cosmetic referred to in the printed advertising material.
4. The rub-off advertising sampler as set forth in Claim 1, wherein:
a) a barrier layer is disposed on the surface of the piece beneath the transfer layer.
a) a barrier layer is disposed on the surface of the piece beneath the transfer layer.
5. The rub-off advertising sampler as set forth in Claim 4, wherein:
a) the barrier layer is in an impermeable coating which prevents leaching of the transfer layer constituents.
a) the barrier layer is in an impermeable coating which prevents leaching of the transfer layer constituents.
6. The rub-off advertising sampler as set forth in Claim 5, wherein:
a) the barrier layer is in ultra-violet radiated coating.
a) the barrier layer is in ultra-violet radiated coating.
7. The rub-off advertising sampler as set forth in Claim 5, wherein:
a) the barrier layer is a solvent borne cellulosic.
a) the barrier layer is a solvent borne cellulosic.
8. The rub-off advertising sampler as set forth in Claim 1, wherein:
a) the transfer layer is a blend of a cosmetic mat-ching color powder, a wax-like oil, and a binder.
a) the transfer layer is a blend of a cosmetic mat-ching color powder, a wax-like oil, and a binder.
9. The rub-off advertising sampler as set forth in Claim 8, wherein:
a) the powder forms 30 to 50% by weight of the composition, b) the wax-like oil forms 20 to 30% by weight of the composition, and c) the binder forms forms 2 to 15% by weight of the composition.
a) the powder forms 30 to 50% by weight of the composition, b) the wax-like oil forms 20 to 30% by weight of the composition, and c) the binder forms forms 2 to 15% by weight of the composition.
10. The rub-off advertising sampler as set forth in Claim 1, wherein:
a) the transfer layer includes a plurality of micro-encapsules containing a color matching substance.
a) the transfer layer includes a plurality of micro-encapsules containing a color matching substance.
11. The rub-off advertising sampler as set forth in Claim 2, wherein:
a) the transfer layer has a hardened surface and rubs off under pressure as a soft paste-like cream which can be placed on the skin.
a) the transfer layer has a hardened surface and rubs off under pressure as a soft paste-like cream which can be placed on the skin.
12. The rub-off advertising sampler as set forth in Claim 2, wherein:
a) the transfer layer is a blend of a cosmetic matching color powder, a wax-like oil, and a binder.
a) the transfer layer is a blend of a cosmetic matching color powder, a wax-like oil, and a binder.
13. The rub-off advertising sampler as set forth in Claim 12, wherein:
a) the powder forms 30 to 50% by weight of the composition, b) the wax-like oil forms 20 to 30% by weight of the composition, and c) the binder forms from 2 to 15% by weight of the composition.
a) the powder forms 30 to 50% by weight of the composition, b) the wax-like oil forms 20 to 30% by weight of the composition, and c) the binder forms from 2 to 15% by weight of the composition.
14. A rub-off advertising sampler, comprising:
a) a sheet of paper material having a rub-off sample-bearing section, b) a printed transfer layer covering the sample-bearing section and which is applied as a thick semi-liquid and dries to a thick caked layer which is readily removable under pressure as a cream-like substance which is readily spreadable on the skin.
a) a sheet of paper material having a rub-off sample-bearing section, b) a printed transfer layer covering the sample-bearing section and which is applied as a thick semi-liquid and dries to a thick caked layer which is readily removable under pressure as a cream-like substance which is readily spreadable on the skin.
15. The rub-off advertising sampler as set forth in Claim 14, wherein:
a) the transfer layer is a blend of cosmetic-like material and a binder which gives an accurate color match to that of a given cosmetic.
a) the transfer layer is a blend of cosmetic-like material and a binder which gives an accurate color match to that of a given cosmetic.
16. The rub-off advertising sampler as set forth in Claim 15, wherein:
a) the transfer layer is a blend of a cosmetic mat-ching color powder, a wax-like oil, and a binder.
a) the transfer layer is a blend of a cosmetic mat-ching color powder, a wax-like oil, and a binder.
17. The rub-off advertising sampler as set forth in Claim 16, wherein:
a) the powder forms 30 to 50% by weight of the comp-osition, b) the wax-like oil forms 20 to 30% by weight of the composition, and c) the binder forms from 2 to 15% by weight of the composition.
a) the powder forms 30 to 50% by weight of the comp-osition, b) the wax-like oil forms 20 to 30% by weight of the composition, and c) the binder forms from 2 to 15% by weight of the composition.
18. The rub-off advertising sampler as set forth in Claim 14, wherein:
a) a barrier layer forming a impermeable coating is disposed on the sheet of paper material beneath the transfer layer to prevent leaching of the transfer layer constituents.
a) a barrier layer forming a impermeable coating is disposed on the sheet of paper material beneath the transfer layer to prevent leaching of the transfer layer constituents.
19. The rub-off advertising sampler as set forth in Claim 18, wherein:
a)the barrier layer is solvent borne cellulose ultra-violet radiated coating.
a)the barrier layer is solvent borne cellulose ultra-violet radiated coating.
20. The rub-off advertising sampler as set forth in Claim 18, wherein:
a) the transfer layer is a blend of cosmetic-like material and a binder which gives an accurate color match to that of a given cosmetic, and b) the transfer layer is a blend of a cosmetic matching color powder, a wax-like oil, and a binder.
a) the transfer layer is a blend of cosmetic-like material and a binder which gives an accurate color match to that of a given cosmetic, and b) the transfer layer is a blend of a cosmetic matching color powder, a wax-like oil, and a binder.
21. The rub-off advertising sampler as set forth in Claim 14, wherein:
a) a protecting covering element is disposed on and covers the transfer layer.
a) a protecting covering element is disposed on and covers the transfer layer.
22. The rub-off advertising sampler as set forth in Claim 14, wherein:
a) the sheet has a binding element adjacent an edge and is joined thereto along a perforated line.
a) the sheet has a binding element adjacent an edge and is joined thereto along a perforated line.
23. A method of manufacturing a rub-off advertising sampler, including the steps of:
a) printing a successive series of advertising sampler containing printed advertising referring to a particular sample, b) applying a relatively thick viscous fast drying composition in a relatively thick layer to a particular section of each printed sampler to provide a readily adherable strip which is readily removable by application of moderate finger pressure, and c) transversely cutting the web to seperate each suc-cessive sample containing piece.
a) printing a successive series of advertising sampler containing printed advertising referring to a particular sample, b) applying a relatively thick viscous fast drying composition in a relatively thick layer to a particular section of each printed sampler to provide a readily adherable strip which is readily removable by application of moderate finger pressure, and c) transversely cutting the web to seperate each suc-cessive sample containing piece.
24. The method of manufacturing the rub-off advertising sampler as set forth in the Claim 23, including the step of:
a) applying a barrier layer to each sampler piece immediately after printing and b) applying the transfer layer on the barrier layer.
a) applying a barrier layer to each sampler piece immediately after printing and b) applying the transfer layer on the barrier layer.
25. The method of manufacturing the rub-off adver-tising sampler as set forth in Claim 23, including the step of:
a) applying the transfer layer by extrusion through pressure nozzle.
a) applying the transfer layer by extrusion through pressure nozzle.
26. The method of manufacturing the rub-off adver-tising sampler as set forth in Claim 25, including the step of:
a) applying a removable protective covering strip over the transfer layer.
a) applying a removable protective covering strip over the transfer layer.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US72176985A | 1985-04-10 | 1985-04-10 | |
| US721,769 | 1985-04-10 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA1252132A true CA1252132A (en) | 1989-04-04 |
Family
ID=24899238
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA000487804A Expired CA1252132A (en) | 1985-04-10 | 1985-07-30 | Rub-off advertising sampler and method of manufacture |
Country Status (3)
| Country | Link |
|---|---|
| EP (1) | EP0197184B1 (en) |
| CA (1) | CA1252132A (en) |
| DE (2) | DE197184T1 (en) |
Families Citing this family (20)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US5566693A (en) * | 1986-06-17 | 1996-10-22 | Color Prelude, Inc. | Fragrance sampler |
| US5690130A (en) * | 1986-06-17 | 1997-11-25 | Color Prelude Inc. | Cosmetic sampler with integral applicator |
| US5192386A (en) * | 1986-06-17 | 1993-03-09 | Alford Industries Inc. | Method of making a cosmetic sampler |
| US5647941A (en) * | 1986-06-17 | 1997-07-15 | Color Prelude, Inc. | Method of making a lipstick sampler |
| US4751934A (en) * | 1986-06-17 | 1988-06-21 | Alford Industries, Inc. | Cosmetic sampler |
| EP0259034A3 (en) * | 1986-08-27 | 1989-05-24 | Minnesota Mining And Manufacturing Company | Cosmetic sampling device |
| EP0263327A3 (en) * | 1986-10-08 | 1990-02-14 | Webcraft Technologies, Inc. | Advertising sampler and method of manufacture |
| FR2589271A1 (en) * | 1986-10-27 | 1987-04-30 | Ritz Group Ltd Charles | Method and device for presenting and sampling solid cosmetics |
| US4755433A (en) * | 1986-10-30 | 1988-07-05 | Minnesota Mining And Manufacturing Company | Cover film on lipstick sampler |
| US4725495A (en) * | 1986-10-30 | 1988-02-16 | Minnesota Mining And Manufacturing Company | Lipstick sampling device |
| US4747782A (en) * | 1986-11-13 | 1988-05-31 | Arcade Inc. | Cosmetic sampler |
| WO1988007825A1 (en) * | 1987-04-15 | 1988-10-20 | Bigway Kabushiki Kaisha | Card type cosmetics and method for manufacturing the same |
| US4805773A (en) * | 1988-03-02 | 1989-02-21 | Minnesota Mining And Manufacturing Company | Laminate multimedia sampling device |
| US5161688A (en) * | 1988-04-22 | 1992-11-10 | Muchin Jerome D | Sampler and method of making the same |
| US5622263A (en) * | 1995-05-01 | 1997-04-22 | Webcraft Technologies, Inc. | Sampler package and method of making the same |
| US5799675A (en) * | 1997-03-03 | 1998-09-01 | Color Prelude, Inc. | Screen printed product sampler in hermetically sealed package |
| US6190730B1 (en) | 1998-05-22 | 2001-02-20 | Color Prelude, Inc. | Cosmetic sampler with sample screen printed on film |
| US6006916A (en) * | 1998-06-12 | 1999-12-28 | Color Prelude, Inc. | Cosmetic sampler with applicator backing |
| FR2781132B1 (en) * | 1998-07-20 | 2000-08-25 | Oreal | DISPOSABLE MAKEUP APPLICATOR |
| FR3001369B1 (en) * | 2013-01-30 | 2015-02-20 | Oreal | COLOR CHART |
Family Cites Families (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US1687643A (en) * | 1928-10-16 | Jacob s | ||
| US1885076A (en) * | 1929-05-20 | 1932-10-25 | Bustamante Cesar | Advertising novelty |
| US2561400A (en) * | 1946-04-15 | 1951-07-24 | Jacque C Morrell | Cosmetic package |
| US3275316A (en) * | 1965-04-12 | 1966-09-27 | Jr Gerald V Cleary | Insert for newspapers |
| BE717138A (en) * | 1967-06-29 | 1968-12-02 | ||
| US3592712A (en) * | 1968-05-10 | 1971-07-13 | Craig P Greason | Method of preparing and applying to printed material separable advertising sheets with samples |
| ES256271U (en) * | 1981-02-18 | 1981-06-01 | Mensa Oliveras Nuria | Container-applicator for cosmetic products (Machine-translation by Google Translate, not legally binding) |
| JPS6045522B2 (en) * | 1982-12-08 | 1985-10-09 | 憲司 中村 | cosmetic tools |
-
1985
- 1985-07-22 EP EP19850109173 patent/EP0197184B1/en not_active Expired
- 1985-07-22 DE DE1985109173 patent/DE197184T1/en active Pending
- 1985-07-22 DE DE8585109173T patent/DE3581729D1/en not_active Expired - Lifetime
- 1985-07-30 CA CA000487804A patent/CA1252132A/en not_active Expired
Also Published As
| Publication number | Publication date |
|---|---|
| EP0197184B1 (en) | 1991-02-06 |
| EP0197184A2 (en) | 1986-10-15 |
| EP0197184A3 (en) | 1987-08-05 |
| DE197184T1 (en) | 1988-01-14 |
| DE3581729D1 (en) | 1991-03-14 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CA1252132A (en) | Rub-off advertising sampler and method of manufacture | |
| US5072831A (en) | Rub-off advertising sampler and method of manufacture | |
| US5037139A (en) | Advertising sampler and method of manufacture | |
| US6190730B1 (en) | Cosmetic sampler with sample screen printed on film | |
| US5953885A (en) | Cosmetic sampler and method of making using bulk thin film application techniques | |
| US6688467B2 (en) | Liquid product sampler with sample deposit area | |
| US6691872B1 (en) | Method of making a cosmetic sampler using bulk thin film application techniques | |
| EP0722676B1 (en) | Cosmetic sampler with integral applicator | |
| EP0398229B1 (en) | Cosmetic sample applicator and method of construction | |
| CA1288940C (en) | Cosmetic sampler | |
| US4884719A (en) | Single-sample dispensing | |
| US5192386A (en) | Method of making a cosmetic sampler | |
| CA1288941C (en) | Cosmetic sampler | |
| EP0963715B1 (en) | Cosmetic sampler with applicator backing | |
| US5817385A (en) | Scented transferable tattoo | |
| US5566693A (en) | Fragrance sampler | |
| US6213303B1 (en) | Fluid or volatile cosmetic sampler package for subscription rate magazine insertion | |
| EP0263327A2 (en) | Advertising sampler and method of manufacture | |
| US6223503B1 (en) | Hot pour product sampler and method of making using bulk thin film application techniques | |
| US20110000873A1 (en) | Fragrance slurry pad | |
| US20160100670A1 (en) | Dry peel cosmetic sampler | |
| US2212074A (en) | Container | |
| US20160287487A1 (en) | Fragrance slurry pattern providing controlled release of the fragrance Aroma | |
| EP3009028A1 (en) | Dry peel cosmetic sampler | |
| US20050158256A1 (en) | Cosmetics tester and method of manufacturing such a tester |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| MKEX | Expiry |