CA1241195A - Product identification tag - Google Patents

Abstract

ABSTRACT OF THE DISCLOSURE
An improved forwardly-extending product information tag, formed in a plastic sheet, is provided with a retainer aperture to receive the distal end of a mer-chandise support hook and thereby preclude transverse flexure and mispositioning of the tag. The tag includes a three-section mounting portion in which one of the sections can be folded in either of two directions to permit the tag to be mounted on different style support hooks which project from an apertured board.

Description

~2~19S

BACKGROUND OE THE INVENTION

; Technical Field The present invention relates to product identification and information tags for merchandise suspended from horizontally-extending support hooks, and the like. More particularly, the present invention relates to such tags which are easily attached to and removed from the support hooks without being subject to inadvertent removal and which display the product.
information forwardly of the supported merchandise.
;

` ' 'l 1~'

2 - ~ 5 Discussion of the Prior Art In Figures 26 and 27 of my pending Canadian Application Serial No. 423,652, filed March 15, 1983, disclose a product identification and information tag which is formed from a plastic sheet and which displays the product information forwardly of items suspended from a horizontally-extending hook. The hook extends from an apertured board, or the like, and the tag includes a mounting portion arranged to be temporarily deformed lU while being attached to and removed from the hook at a location ad~acent t~le board. An intermediate por-tion of the tag, formed integrally with the support portion, pro~ects forwardly ove.r the support hook and th.e supported merchandise. A display portion, formed i.ntegrally with the intermediate and support portions, bends downwardly from t~.e d~stal end of the ~ntermediate portion and in ~ront of th.e h.ook BO as to displa~ the desired product identification-and information data.

~; I have discovered a number of practical problems 2Q associated with my above-de~cr~bed produ~t information tag. One such prob.lem involves th.e inadvertant lateral hending or ~lexing of the tag along its intermediate portion by customers, resulting in the display portion being positioned along the side of the suspended mer-chandise and therefore out of view of the customers.This bending or flexing can occur when a merchanclise item is removed from an adJacent hoo~, by a customer accidently brushing against th.e tag, or in some other fashi.on. ~he problem is most severe ~n the case of tags 3a h.aving relatively lon~ intermediate portions ~hich are - ~ 3 ~ ~ 2~

inherently more flexible transversely of th.eir lengths.

Another practical prohlem concerning my prior product information tag relate:s to the mounting portion wh~ch is not ideally suitable for the double loop ~tyle h.ooks which attach directly to an aperture board.
More particularly, the mounting portion of my prior tag i.ncludes a single thickness of the plastic sheet ~hich is apertured in two locations remote from its edge to receive both legs of the hook. Slots or s.lits extend lQ ~rom the apertures to the edge of the support portion in order to provide access to the apert,ures for the h.ook legs. Th.e slots or slits are laterally spaced by a dis-tance wh.ich is less than th.e lateral spacing ~etween the apertures so that the tag must be resiliently deformed during attachment and removal, thereby assuring that the tag ~ill not he inadvertantly removed from its mounting position. When used ~ith.the aforesaid dou~le loop style hook, h.o~ever~ my prior tag tends to slip for~-ardly on the hook, ridîng down along the downwardly 2Q curved portions of the hook legs and skewing the inter-~ediate and display portions of th.e tag.

OBJEGTS AND SUMMARY O~ THE INVENTION

It is th.erefore an ob~ect of the present invention to provide an improved product identification and infor mation tag of th.e type described wherein lateral flexture is minimized so that the information display portion remains positioned forwardly of the suspended merchandise.

4 _ ~ ~5 It is another obJect of the present invention to provide an improved product identification and information tag of the type descri~ed in which th.e mounting portion is improved to permit the tag to be reliably positioned for both wireback style hooks and the double loop style hooks.

Still another o~Ject Or the present invention ls to provide an improved product identification and information tag designed for us-e with a variety of merchandise support hooks wh.ich attach to apertured boards, ~herein the tag remains positionally stable once it has been deployed.

rn accordance with one aspect of the present invention, a small retainer hole is defined in th.e intermediate portion of the tag at a location to per-mit the distal end of th.e support hook to pro~ect up-wardly therethrough. The support hook thereby resists lateral flexture of the intermediate portion and main-tains the display portion properly positioned in front 2Q of the merch.andise. ~hen a customer slides a merch.an-dise item for~ardly along the hook for removal of that item, th.e intermediate portion of the tag is consequen~
tially flexed upward thereby to permit the item to pass the distal end of the hook. Once the item has been removed, the intermediate portion falls back down onto th.e hook so that the distal end of the hook once again pro~ects upwardly through the retainer hole. The retainer h.ole may be configured to specifically match a particular support h.ook distal end configuration, or

3~ it may be universally contoured for use ~ith a variety of different supports hooks'distal end configurations.

A further aspect of the present invention involves providing a three~section mounting portion for the tag.
An end section is separated from a middle section by a first transverse fold line. The middle section is, in turn, separated from an inboard section by a second transverse fold line. The middle and inboard sections are apertured and slotted or slit so that the apertures and slots or slits are ali`gned when the middle and inboard sections are folded against one another along the second ~old line. The apertures constitute the mounting holes by which the tag is retained on the merchandise support hook and the slots or slits produce the access to the mounting holes for the support legs from an edge of the tag defined by the second fold - line. The end section of the mounting portion serves as a flap and can be folded along the first fold line to extend forwardly or rearw~rd~y, depending upon the sty~le of support hook with which the tag is used. ~hen used with a wireback hook, the flap is folded to extend forwardly under the intermediate tag section, leaving the middle and inboard section in close proximity to ~orm a double layer mounting portion of the tag. When used with the double loop style hook, the flap is folded to extend rear~ardly so that its outer edge abuts a further fold line between the intermediate tag portion and the inboard section of the mounting portion. This provides a mounting portion of generally triangular longitudinal cross-section wherein the inboard section is disposed ad~acent to the apertured board and the middle sectlon diverges upwardly and for~ardly with 6 ~ 95 respect to th.e inboard section from ~he second fold line. The triangular cross-section functions as a structural ~race which prevents the mounting portion of the tag from slipping downialong th.e support hook.

BRIEF DESCRIPTION OF THE DRA~INGS

These and other obJect, features and many Or the attendant advantages of the invention will ~e better understood upon a reading of the following detailed description when considered in connection with.the la accompanying drawings wh.erein like parts in eac~ of the several figures are identîfied ~y~ th.e same refer-ence numerals, and wherein:

Figure 1 is a view in perspective from above sho~-ing one form of the product identification and infor-mat~on tag of the present inventîon deployed for us.ewit~ a particular form of support hook;

Figure 2 is parti.al view in perspective from below of the product identification and information tag of Figure l;

Figure 3 is view in plan of a blank from ~hich the pro.duct identificati.on and information tag of Figure 1 is formed by appropriate folding and punch out o~
die-cut members;

Figure 4 is a view in perspective o~ th.e distal or forw~ard end of the product i.dentification and informa-tion tag of Flgure 1 sh.o~n deplo~ed ~ith a second form of support h.ook;

~ 7 1;~ 5 Figure 5 is a vIew in perspective from ahoYe ~ho~ing another form of th.e product i.dentification and information tag of the present invention deployed for use with still another form of support hook;

Figure 6 is a partial view in perspective rrom below of the product identification and information tag of F-Lgure 5;

Figure 7 is a view similar to Figure 6 but showing a different configuration for th.e mounting portion of lQ the product identification and information tag;

Figure 8 is a view ïn plan of a blank from which the product identification and information tag of Figure 7 is formed;
-Figure 9 is a partial vie~ in plan of the product identification and information tag, shoNing an alterna-tive retainer slot configuration, and Figure lQ is a partial vie~ in plan of th.e product identification and information tag, showing another retainer slot configuration.

2Q DESCRIPTION OF THE P~EFERRh~ h~ODI~ENTS
-Referring specifically to Figures 1, 2 and 3 of the accompanying drawings, there is illustrated an apertured board lQ of th.e type wh.ich is conventionally employed in conjunction wi.th merchandise displays in retail establishments. Apertures 11 defined through hoard la are regularly spaced to receive suitable merchandise support memhers. In th.e embodiment illus-trated in Figure 1, a support hook 13 has its proximal end bent downwardly and secured to a bracket member 15.
The bracket member has two spaced horîzontally-extending arms 17 and 19 wh~ch project through two of the apertures 11 and are bent upwardly behind ~oard 10 ~not shown) so as to retain the bracket 15 and support hook 13 in place.
The support hook, wh.en th.us retained in place, projects lQ forwardly from the apertured ~oard 10 in a generally Kori:zontal orientation so that merchandise, such as blister packs, with suitable support apertures defined th.erein may be suspended from th.e hook. In th.e case of the hook 13 illustrated in ~igure 1, the distal end thereof has an elbow bend 20 wh.ich points up~ardly to facilitate retention of the m~rQhandise items on the hook.
.
The product information and identi~ication tag of the present invention takes the form Or an elongated plastic sheet 21 in which suitable fold lines are im~
pressed and appropriate apertures are die-cut. Speci-fically, sheet 21 is arranged in three distinct portions positioned at successive longitudinal locations along the sheet. At the distal end of sheet 21 there is disposed a display portion 23 wh.ich Joins an intermediate portion 25 at a fold line 24 Nh.ich extends transversely across the entire sheet. A mounting portion 27 joins the other end of intermediate portion 25 at a second fold line 26 whi.ch.also extends transversely across the 3~ entlre sh.eet 21. Mounting portion 27 constitutes the proximal end of the displa~ tag. Mounting portion 27 is itself su~divided l.nto three section, namely an end ~lap section 28, a ml.ddle section 30 and an inboard section 32. Th.e end ~lap section 2~ ~oins the middle section 3a at another fold line 29 wh.ich extends transversely across the entire sh.eet 21.
Likewise, intermediate section 30 ~oins inboard sec-tion 32 at a further fold line 31 which also extends transversely across the entire s~eet. The other end of the inboard section 32 Joins the intermediate por tion of sheet 21 at fold line 26. Sheet 21~ as de-scribed, is generall~ rectangular in shape ~ith its longest dimension extending from its proximal end at end f-lap 28 to its distal end at display portion 23.

First and second die-cut holes 33 and 34 are 15 defined in transversely spaced relation on opposite sides Or th.e longitudinal center line o~ sheet 21 in the in~oard section 32 of mounti:ng portion 27. Third and rourth. die-cut holes ~5 and 36 are defined in th.e middle section 30 of mounting portion 27 in transverse 2Q alignment with holes 33 and 34, respectively. ~n addi.t~on, th.e longitudinal spacing of holes 33 and 34 from fold line 31 is equal to the longitudinal spacing of h.oles 35 and 36 rrom that fold line. ~herefore, ~h.en middle section 30 and in~oard section 32 are 25 folded toward one another along fold line 31, holes 33 and 35 are in registration as are h.oles 34 and 36. Holes 33, 34, 35 and 36 serve as mounting holes for the pro-duct ~dentification tag on the horizontally-extending arms 17 and 19 of ~racket 15. In this regard, the 30 diameter of the mounting holes is made slightl~ larger than th.e diameter of the arms 17 and 19.

~ 2~

A slit 27 is defined in sheet 21 and extends ket~een mounting h.oles 34 and 3~ across fold line 31.
A similar slit 38 is defined between holes 33 and 35, also extending across fold line 31. Each slit 37, 38 is substantially symmetrical about fold line 31 so th~t when the sheet is folded along this line, equal halves of each slit are in registration. The slits 37 and 38 are arcuate and are closest to one another at their points of intersection with fold line 31.
lQ Thus, as best seen in Figure 2, ~hen the sheet is folded along fold line 31, the slits 37 and 38 provide access to the mounting holes from the edge defined by fold line 31. The intersection points of slits 37 and 38 ~ith fold line 31 are transversely closer together than are h.oles 35 and 36 or h.oles 33 and 34. The mounting holes are spaced by a distance equal to the spacing between apertures 11 in the apertured board 10 and between the arms 17 and 1~ of hracket 15. Th.us, : in order to deploy the tag on ~racket 15 so that arms 17 and 19 extend through the registered hole pairs 34, 36 and 33, 35, the middle section 30 and inboard section 32 must be deformed at fold line 31 hy bending portions of these sections out of plane. Similarly, in order to remove th.e tag from th.e brack.et 15, a deformation at fold line 31 must be effected in sections 30 and 32.

In the embodiment illustrated in Figure 1, th.e end flap section 28 is hent to extend for~ardly from fold line 29 along the underside of intermediate portion 25 of the tag. Middle section 30 is bent along fold line 3Q 31 so as to be positioned suhstantially ad~acent inhoard section 32, thereby provid~g an effective double thick-ness in the mounting portion of the tag. This double thickness effecti.ve mi.n~mizes inadvertant movement of th.e tag relative to th~.e bracket 15 so th.at the tag is sta~ly positioned at its proximal end.

As best seen in Figures 1 and 3, the sheet 21 is provided with a longitudinally~extending slot 40 which is die-cut into the intermediate portion 25 at a longitudinal position proximate fold line 24. Slot 40 is shown extending longitudinally along the longi-tudinal center line Or sheet 21 and is positioned so as to register with the upwardly~pointing elbow 20 at the distal end of support hoo~ 13. El~o~ 2a thus projects through slot 40 and provides sufficient lateral stability~ for intermediate section 25 so that the tag : is precluded from flexing laterally and becoming posi-tioned alongside rather than atop the support hook.13.
If intermediate section 25 were permitted to merely rest atop elbow 2Q, it may ~e seen that one could pu~h the distal end of the tag in a lateral direction ~ith.a relatively small force to a position where the longi-tudinally-extending edge o~ th.e tag would be forced ~eyond the elbow 2a. The el~ow 20 would then engage th.e longitudinally-extending edge of the tag and prevént it from assuming its desired illustrabed position. It is only in the illustrated position that the display portion 23 of the tag is disposed forwardly of the support h.ook and the merchandise items suspended therefrom.

~ eferring to Figure 4, the distal end of the tag Or ~igur~s 1-3 is illustrated in use in con~unction with a support hook 42 having an upwardly pro~ecting distal end rather than an el~ow Joint 20. The slot ~lO is posi-`` ~Z~ 5 tioned to engage the upwardly extending distal end 41of` support hook 42 in the same manner in which it engages the elbow ~oint 2~'of support hook 13.

Referring now to Figures 5 and 6, the product identification and information tag of Figures 1-3 is shown deployed with a support hook of the double loop style. More particularly, the double loop style support hook is a conventional support hook made from a single metal or plastic rod ~ent into the desired configuration. This hook includes two substantially parallel extensi,on members 43 and 45 which are joined at their distal ends b,y a transversely extending section 47. Extension sections 43 and 45 are bent slightly up-ward proximate the distal end of the hook so that trans-verse section 47 nesides slightly above the rest of thesupport hook. The proximal ends of extension sections 43 are bent to provide generally upwardly extending sec-tions 48 and 49, respecti~ely. The upwardly extending sections extend along a short portion of the apertured 2Q board la hefore bending rearwardly and h,orizontally to define respective arms 50 and 51 wh,ich extend through respective apertures in the board 10. Arms 50 and 51 are bent upwardly behind hoard 10 to provide the engage-ment with the rear surface of the board necessary to support the hook.

When deployed in con~unction with the double loop style haok of ~igure 5, the end flap section 28 is bent rearwardly from fold line 2~ so that its remote edge abuts the fold line 26 between the intermediate and 3 ~2~ 5 mounting portions of the tag. This spaces the ~iddle section 3a further away from inboard section 32 than is th.e case with the mounting arrangernent of Figure 1.
The three sections of the mounting portion 27 may be seen in th~ embodiment of Figure 5 to have a longitudinal cross section, when deployed, that is triangular. This triangular cross-sectional configuration provides a support brace which prevents the mounting portion from sliding down the vertical sections 48 and 4~ from the horizontally-extending arms 50 and 51. It will there-fore be appreciated th.at the tag of ~igure 3 may be deployed in either of two mouhtîng orientations, depend-ing upon the nature of the support hook w-ith wh.ich it is to be used.

The retainer slot 55 employed with th.e embodiment .~ of Figure 5 extends transversel~ with respect to th.e elongated sheet 21 rather than longitudinally as is the case for slot 40. Slot 55 is positioned to receive the distal end, i.ncluding transverse section 47, of the 2Q double loop style hook. This engagement of th.e distal end of the support hook by the transversely~extending slot 55 provides the same type of lateral stability for sh.eet 21, and particularly intermediate portion 25, as is provided by slot 40 and its engagement of elbow 20 or end portion 41.

With reference to Figures 7 and 8 of the accompany-ing drawings, the tag is shown in a modified form at its mounting portion 27. Specifically, the mounting holes 33, 34, 35 and 36 and slots 37 and 38 are replaced 3a with two die-cut mounting holes 56 and 57 which are ~zL~

transversely spaced and extend longitudinally between middle section 30 and inboard section 32. Mounting hole 56 and mounting hole 57 are disposed on opposite sides of the longitudinal center li.ne of sheet 21 i.n 5 symmetrical relation. I`n addition, the portion of mounting hole 56 disposed in the inboard section 32 is symmetrical to the portion of that mounting hole disposed in middle section 30 ~ith respect to the trans-versely-extending fold line 31. A similar symmetrical lQ relationship exists bet~een th.e portions Or mounting hole 57 residing in sections 30 and 32. The portions of mounting holes 56 and 57 remote from fold line 31 are contoured to surround and be supported on the spaced arm portions 50 and 51 ~hen the sheet is folded about 15 fold line 31 in the manner i.llustrated in Figures 5 and 7. From these support portions of the mounting holes 5~ and 57, the holes diverge toward fold line 31 so that a wide open channel is defined at the fold line for receiving the respective arms 50 and 51 oY th.e support hook. This mounting arragnement requires less deformation of the tag during attachment and removal of th.e tag with. res:pect to th.e support hook than is the case for the mounting arrangement illustrated in Figure 6. However, it sh.ould be noted that some deformation is required because the support holes 56 and 57 are contoured ~ to include pointed projections 60 ~hich are spaced from : one another in each oY sections 30 and 32 so as to b.lock direct sliding of the arms 50 and 51 into the end por~
tions of the mounting holes 56 and 57.

3a It is possible to provide a retainer aperture which can be universaly employed for any of the support hooks - 15 ~ 9~
.

illustrated i.n Figures 1, 4 and 5. One such confîgura-tion of retainer aperture is illustrated in Figure 9 and takes the form of a generally T-shaped die-cut 61. The retainer aperture 61 includes a stem portion 5 62 extending longitudinally toward fold li.ne 24 and terminating in a transversely-extending portion 63.
The stem portion 62 is positioned to receive the elbow joint 20 or distal end 41 o~ support hooks 13 and 42, respectively. The transversely-extending slot 63 is lQ positioned to receive the distal end 47 of the double loop style hook of Figure 5. The emb.odiment of Figure 10 shows a retainer aperture having a generally H-shaped slot with two transversely-extending slot sections 64 and 65 spaced by a connecting longitudinally-extending slot 66. The longitudinally-extending slot is adapted to receive th.e appropriate portîons of the support hooks illustrated in Figures 1 and 4. The transversely-extending slots 64 and 65 are adapted to receive the distal end of different length double loop style sup-20 port hooks of the type illustrat~d in ~igure 5. Thus,since double loop style support hooks are currently sold at 6 and 6 1~2 " leng~hs, th.e retainer slot confi.gura-tion of Figure 10 may be considered to be useful for support hooks of both lengths. The retainer slots of 25 Figures ~ and 10 may thus be considered to be "universal"
in application in that they are adapted to receive a relatively large variety of support hook configurations.

~ rom the foregoing it will be appreciated that the invention makes available a novel product identification 3 and information display tag of the t~pe wherein the tag extends forwardly from an apertured board to display the I ~

information in front of the suspended merchandise ltems and wherein inadvertant lateral rlexure of the tag is minimized. In addition, the mo~nting structure for such a tag is improved to render it useful for a wide variety of support hooks presently offered commercially.

Having described embodiments of a new and improved product identification and information tag constructed in accordance with the present invention, it is believed that other modifications,variations and changes will be :10 suggested to those skilled in the art in light of the above teachings. It is therefore to be understood that all such variations,modifications and changes are be-lieved to fall within the scope of the invention as defined in the appended claims.
It will be seen that the three (3) section Inounting portion of the tag of the instant invention provides increased strength relative to prior art construction, reducing the tendency of the elongated horizontally extending portion to be deflected frorn side to side without substantially increasing the weight of the ultimate product.

Claims (19)

THE EMBODIMENTS OF THE INVENTION IN WHICH AN EXCLUSIVE
PROPERTY OR PRIVILEGE IS CLAIMED ARE DEFINED AS FOLLOWS:

1. An article of manufacture in the form of an elongated flexible plastic sheet having first and second ends, display, intermediate and mounting portions disposed at successive longitudinal locations along said sheet, and first and second transversely-extending fold lines impressed into said sheet and extending transversely across the entire sheet, wherein said display portion includes said first end and is separated from said intermediate portion by said first fold line, wherein said mounting portion includes said second end and is separated from said intermediate portion by said second fold line, wherein said intermediate portion is substantially longer than each of said display and the mounting portions, and wherein said mounting portion has a plurality of die-cut transversely-spaced apertures defined therein wherein said mounting portion includes a flap section located at said second end of said sheet, a middle section separated from said flap section by a third transversely-extending fold line impressed into said sheet and extending transversely across the entire sheet, and an inboard section separated from said middle section by a fourth transversely-extending fold line and pressed into said sheet and from said intermediate portion of said sheet by said second fold line.

2. The article of manufacture according to Claim 1 wherein said plurality of die-cut apertures include first and second transversely-spaced apertures defined in said middle section of said mounting portion at a pre-determined distance from said fourth fold line, and third and fourth transversely-spaced apertures defined in said inboard section of said mounting portion at the same predetermined distance from said fourth fold line, said first and second apertures being longitudinally aligned with said third and fourth apertures, respectively, so that upon folding of said sheet along said fourth fold line to place said middle and inboard sections in substantial parallel adjacency, said first aperture registers with said third aperture and said second aperture registers with said fourth aperture.

3. The article of manufacture according to Claim 2 further comprising first and second die-cut slits of substantially negligible transverse thickness defined in said mounting portion of said sheet, said first slit extending between said first and third apertures, said second slit extending between said second and fourth apertures.

4. The article of manufacture according to Claim 3 wherein said first and second slits are transversely closer together at said fourth fold line than at any other place along their lengths.

5. The article of manufacture according to Claim 4 wherein said slits are each arcuate with convex sides facing one another.

6. The article of manufacture according to Claim 4 further comprising a die-cut hole defined in said intermediate portion of said sheet proximate said first fold line, remote from said second fold line, and substantially centered transversely of said sheet.

7. The article of manufacture according to Claim 1 wherein said plurality of die-cut apertures include first and second apertures, each defined in said middle and inboard sections in transversely-spaced relation and including substantially identically-configured halves disposed symmetrically in a longitudinal sense with respect to said fourth fold line.

8. The article of manufacture according to Claim 7 wherein said first and second apertures are closer together at said fourth fold line than at any longitudinal location.

9. The article of manufacture according to Claim 8 further comprising a die-cut hole defined in said intermediate portion of said sheet proximate said first fold line, remote from said second fold line, and substantially centered transversely of said sheet.

10. An article of manufacture in the form of an elongated flexible plastic sheet having first and second ends, display, intermediate and mounting portions disposed at successive longitudinal locations along said sheet, and first and second transversely-extending fold lines impressed into said sheet and extending transversely across the entire sheet, wherein said display portion includes said first end and is separated from said intermediate portion by said first fold line, wherein said mounting portion includes said second end and is separated from said intermediate portion by said second fold line, wherein said intermediate portion is substantially longer than each of said display and the mounting portions, and wherein said mounting portion has a plurality of die-cut transversely-spaced apertures defined therein, further comprising a die-cut hole defined in said intermediate portion of said sheet proximate said first fold line, remote from said second fold line, and substantially centered transversely of said sheet wherein said die-cut hole is generally T-shaped with a stem portion extending longitudinally of said sheet and a cross portion extending transversely of said sheet at a location closer to said first fold line than is said stem portion.

11. An article of manufacture in the form of an elongated flexible plastic sheet having first and second ends, display, intermediate and mounting portions disposed at successive longitudinal locations along said sheet, and first and second transversely-extending fold lines impressed into said sheet and extending transversely across the entire sheet, wherein said display portion includes said first end and is separated from said intermediate portion by said first fold line, wherein said mounting portion includes said second end and is separated from said intermediate portion by said second fold line, wherein said intermediate portion is substantially longer than each of said display and the mounting portions, and wherein said mounting portion has a plurality of die-cut transversely-spaced apertures defined therein, further comprising a die-cut hole defined in said intermediate portion of said sheet proximate said first fold line, remote from said second fold line, and substantially centered transversely of said sheet wherein said die-cut hole is generally H-shaped with two parallel slots extending parallel to said first fold line and a longitudinal slot joining said two parallel slots.

12. In combination: a merchandise identification and information tag, an apertured support board, and a support hook having a distal end which projects horizontally forward from said apertured board and attaches to said board by means of two spaced arms adapated to fit through and engage the rear side of the board, said tag comprising an integral flexible elongated plastic sheet including:
a mounting portion including a mounting means for attaching said mounting portion to said two spaced arms adjacent the front side of said board;
an intermediate portion extending forwardly from said mounting portion to rest atop said support hook, said intermediate portion adjoining said mounting portion at a first transverse fold in said sheet; and a display portion extending downwardly from the forwardmost end of said intermediate portion at a location which is forwarded of said distal end of said support hook, said display portion adjoining said intermediate portion at a second transverse fold in said sheet.

13. The combination according to Claim 12 wherein said intermediate portion of said sheet has retainer means defined therein at a location aligned with said distal end of said support hook for resisting transverse flexure of said sheet, said retainer means comprising a retainer hole for receiving said distal end.

14. The combination according to Claim 13 wherein said mounting portion comprises an end flap section, a middle section and an inboard section positioned in longitudinal sequence, said flap section adjoining said middle section at a third transverse fold in said sheet, said inboard section adjoining said middle section at a fourth transverse fold in said sheet, said inboard section adjoining said intermediate portion of said sheet at said second transverse fold line.

15. The combination according to Claim 14 wherein said middle section is folded forwardly and upwardly along said fourth transverse fold line generally toward said inboard section, and wherein said mounting means includes first and second transversely spaced mounting holes in said intermediate section and third and fourth transversely spaced mounting holes in said inboard section, said first and second mounting holes being disposed in substantial registration with said third and fourth mounting holes, respectively, when said intermediate section is folded generally toward said inboard section, the transverse spacing between said first and second mounting holes and between said third and fourth mounting holes being substantially equal to the spacing between said arms of said support hook, whereby one support hook arm passes through said first and third mounting holes and the other support hook arm passes through said second and fourth mounting holes.

16. The combination according to Claim 15 wherein said end flap section extends forwardly of said middle section beneath the intermediate portion of said sheet.

17. The combination according to Claim 15 wherein said end flap section extends rearwardly from said third fold and has an outer transversely-extending edge which abuts said second fold.

18. The combination according to Claim 15 wherein said mounting means further comprises slots defined in said intermediate and inboard sections extending from said fold lines to respective mounting holes.

19. The combination according to Claim 15 wherein said mounting means further comprises slits of substantially negligible width defined in said intermediate and inboard sections extending from said fold lines to respective mounting holes.