BR9910510A - Systems and methods for advertising on networks, channels and television programs - Google Patents

Systems and methods for advertising on networks, channels and television programs

Info

Publication number
BR9910510A
BR9910510A BR9910510-1A BR9910510A BR9910510A BR 9910510 A BR9910510 A BR 9910510A BR 9910510 A BR9910510 A BR 9910510A BR 9910510 A BR9910510 A BR 9910510A
Authority
BR
Brazil
Prior art keywords
television
channels
networks
systems
advertising
Prior art date
Application number
BR9910510-1A
Other languages
Portuguese (pt)
Inventor
Steven J Reynolds
Robert A Knee
Michael D Ellis
Original Assignee
United Video Properties Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by United Video Properties Inc filed Critical United Video Properties Inc
Publication of BR9910510A publication Critical patent/BR9910510A/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Databases & Information Systems (AREA)
  • Marketing (AREA)
  • Business, Economics & Management (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Patente de Invenção: <B>"SISTEMAS E MéTODOS PARA PUBLICIDADE EM REDES, CANAIS E PROGRAMAS DE TELEVISãO"<D>. A presente invenção permite o controle da apresentação de publicidades associadas com redes, canais e programas de televisão e permite uma única difusão de cada publicidade associada com uma rede para numerosos sistemas de televisão em paralelo. A apresentação de publicidades é controlada pela determinação no equipamento de espectador de televisão se as redes, canais ou programas de televisão associados estão indisponíveis para o espectador de televisão ou são indesejáveis para o espectador de televisão. O equipamento de espectador de televisão, então, apresenta as publicidades, ou seleciona e apresenta publicidades alternativas adequadas. Uma única difusão de cada publicidade de rede é permitida pela difusão de cada publicidade com um identificador de rede para todos os sistemas de televisão e, então, determinando se uma filiada local para aquela rede está disponível e não designada como indesejável pelo espectador de televisão. Com base nessa determinação, a publicidade ou uma alternativa adequada e, então, apresentada ao espectador de televisão.Invention Patent: <B> "SYSTEMS AND METHODS FOR ADVERTISING ON NETWORKS, CHANNELS AND TELEVISION PROGRAMS" <D>. The present invention allows the control of the presentation of advertisements associated with networks, channels and television programs and allows a single broadcast of each advertisement associated with a network to numerous television systems in parallel. The display of advertisements is controlled by the determination on the television viewer equipment whether the associated television networks, channels or programs are unavailable to the television viewer or are undesirable for the television viewer. The television viewer equipment then displays the advertisements, or selects and displays suitable alternative advertisements. A single broadcast of each network advertisement is permitted by broadcasting each advertisement with a network identifier to all television systems and then determining whether a local affiliate for that network is available and not designated as undesirable by the television viewer. Based on that determination, advertising or an appropriate alternative is then presented to the television viewer.

BR9910510-1A 1998-05-15 1999-05-13 Systems and methods for advertising on networks, channels and television programs BR9910510A (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US8560898P 1998-05-15 1998-05-15
US09/217,100 US6742183B1 (en) 1998-05-15 1998-12-16 Systems and methods for advertising television networks, channels, and programs
PCT/US1999/010587 WO1999060783A1 (en) 1998-05-15 1999-05-13 Systems and methods for advertising television networks, channels, and programs

Publications (1)

Publication Number Publication Date
BR9910510A true BR9910510A (en) 2001-01-02

Family

ID=26772908

Family Applications (1)

Application Number Title Priority Date Filing Date
BR9910510-1A BR9910510A (en) 1998-05-15 1999-05-13 Systems and methods for advertising on networks, channels and television programs

Country Status (19)

Country Link
US (4) US6742183B1 (en)
EP (1) EP1078516B1 (en)
JP (2) JP4608097B2 (en)
KR (1) KR20010043635A (en)
CN (1) CN1151666C (en)
AR (1) AR015296A1 (en)
AT (1) ATE224625T1 (en)
AU (1) AU743356B2 (en)
BR (1) BR9910510A (en)
CA (1) CA2331043C (en)
DE (1) DE69903018T2 (en)
ES (1) ES2184455T3 (en)
HK (1) HK1037082A1 (en)
IL (1) IL139678A0 (en)
NZ (1) NZ508282A (en)
PL (1) PL344184A1 (en)
RU (1) RU2000131612A (en)
TW (1) TW416240B (en)
WO (1) WO1999060783A1 (en)

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