BR0100934A - Dynamic valuation method of ads in data transmission system - Google Patents
Dynamic valuation method of ads in data transmission systemInfo
- Publication number
- BR0100934A BR0100934A BR0100934A BR0100934A BR0100934A BR 0100934 A BR0100934 A BR 0100934A BR 0100934 A BR0100934 A BR 0100934A BR 0100934 A BR0100934 A BR 0100934A BR 0100934 A BR0100934 A BR 0100934A
- Authority
- BR
- Brazil
- Prior art keywords
- data transmission
- ads
- advertising
- real time
- transmission systems
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
- Communication Control (AREA)
Abstract
"MéTODO DE VALORAçãO DIN MICA DE ANúNCIOS EM SISTEMAS DE TRANSMISSãO DE DADOS". A presente invenção é relacionada a um método para valorar dinamicamente anúncios em sistemas de transmissão de dados, de forma a resolver o problema os técnicos de falta de seletividade e dos elevados custos dos anúncios apresentados em sistemas de comunicação. O presente método possibilita que os usuários, especialmente em "sites" de pequeno e médio porte levem em consideração a demanda em tempo real, de forma apresentar seu anúncio de forma mais eficiente e com diminuição de custos. A solução consiste em um método que compreende de uma bolsa de compensação, um mecanismo de "clearance", que possibilita a monetização de créditos gerados a partir de compra e venda de espaço publicitário, o desenvolvimento de perfis apurados de cada site que facilita a segmentação das campanhas publicitárias, ferramentas de "Tracking" e auditoria que possibilitam retorno interativo, inclusive em tempo real, e permitem o acompanhamento do desempenho e refinamentos durante as campanhas publicitárias."DYNAMIC VALUATION METHOD OF ADVERTISING IN DATA TRANSMISSION SYSTEMS". The present invention is related to a method to dynamically value ads on data transmission systems, in order to solve the problem of technicians lack of selectivity and the high costs of ads presented on communication systems. This method makes it possible for users, especially on small and medium-sized "sites", to take into consideration the demand in real time, in order to present their ad more efficiently and with lower costs. The solution consists of a method that comprises a compensation exchange, a "clearance" mechanism, which enables the monetization of credits generated from the purchase and sale of advertising space, the development of accurate profiles for each site that facilitates segmentation advertising campaigns, "Tracking" and auditing tools that enable interactive feedback, including in real time, and allow monitoring of performance and refinements during advertising campaigns.
Priority Applications (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
BR0100934A BR0100934A (en) | 2001-03-08 | 2001-03-08 | Dynamic valuation method of ads in data transmission system |
PCT/IB2002/002142 WO2002071626A2 (en) | 2001-03-08 | 2002-03-07 | Method for dynamically pricing advertisements in data transmission systems |
AU2002309120A AU2002309120A1 (en) | 2001-03-08 | 2002-03-07 | Method for dynamically pricing advertisements in data transmission systems |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
BR0100934A BR0100934A (en) | 2001-03-08 | 2001-03-08 | Dynamic valuation method of ads in data transmission system |
Publications (1)
Publication Number | Publication Date |
---|---|
BR0100934A true BR0100934A (en) | 2002-11-26 |
Family
ID=3946875
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
BR0100934A BR0100934A (en) | 2001-03-08 | 2001-03-08 | Dynamic valuation method of ads in data transmission system |
Country Status (3)
Country | Link |
---|---|
AU (1) | AU2002309120A1 (en) |
BR (1) | BR0100934A (en) |
WO (1) | WO2002071626A2 (en) |
Families Citing this family (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US8996402B2 (en) | 2010-08-02 | 2015-03-31 | Apple Inc. | Forecasting and booking of inventory atoms in content delivery systems |
US8990103B2 (en) | 2010-08-02 | 2015-03-24 | Apple Inc. | Booking and management of inventory atoms in content delivery systems |
Family Cites Families (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US6269361B1 (en) * | 1999-05-28 | 2001-07-31 | Goto.Com | System and method for influencing a position on a search result list generated by a computer network search engine |
-
2001
- 2001-03-08 BR BR0100934A patent/BR0100934A/en not_active Application Discontinuation
-
2002
- 2002-03-07 WO PCT/IB2002/002142 patent/WO2002071626A2/en not_active Application Discontinuation
- 2002-03-07 AU AU2002309120A patent/AU2002309120A1/en not_active Abandoned
Also Published As
Publication number | Publication date |
---|---|
WO2002071626A2 (en) | 2002-09-12 |
AU2002309120A1 (en) | 2002-09-19 |
WO2002071626A3 (en) | 2003-06-05 |
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Legal Events
Date | Code | Title | Description |
---|---|---|---|
B11A | Dismissal acc. art.33 of ipl - examination not requested within 36 months of filing | ||
B11Y | Definitive dismissal acc. article 33 of ipl - extension of time limit for request of examination expired |