BG2606U1 - Communication system between online media and readers and public opinion analysis - Google Patents

Abstract

The utility model relates to an automated system for communication between online media and readers and will find application in information portals, online newspapers, magazines and blogs. The information gathered from the communication between the online media and readers is applicable in marketing, sociological research, education and all areas of public opinion analysis. The task is solved by means of an information platform (10) for communication between the online media and readers connected via the Internet with the information system of at least one online media (21, 22, 23) and at least one user electronic device (31, 32, 33, 34), as the platform includes a bidirectionally connected operating server (1) and database (2). The information platform is capable of real-time Internet connection of multiple user electronic devices and the information systems of numerous online media. The user device may be a stationary computer (31) or a portable computer (32) or a tablet (33) or a smart phone (34). 2 claims, 2 figures

Description

Field of technology

The utility model refers to an automated communication system between online media and readers and will find application in information portals, online newspapers, magazines and blogs. The information gathered from the communication between online media and readers finds application in the field of marketing, sociological research, education and all areas related to the analysis of public opinion.

BACKGROUND OF THE INVENTION

Several ways of communication between online media and readers are known in practice in order to share or express the reader's opinion about the information published in the media. The simplest way is to express like or dislike of the post. A typical example is through the buttons for liking / disliking the popular social network Facebook.

The main disadvantages of this method are: the reader must be registered in a social network; the approval / disapproval refers to the publication as a whole and is not specific to the individual subjects in the publication. Another way to express a detailed opinion about a publication, the reader can do by writing a comment. The main disadvantages of this method are: it requires effort on the part of the reader to write the opinion; media costs for moderating the content of comments in order to avoid obscene and / or hate speech; the extraction of structured information as a positive / negative attitude towards a certain subject from the comments is an extremely difficult task and accordingly the extracted information is very uncertain. World media leaders such as Reuters, Huffington Post, Chicago Sun-Times, Popular Science and others. appreciate these shortcomings and decided to discontinue or significantly limit comments as a way to communicate with their readers. Thus, they lose direct communication with their most active readers, and the latter begin to comment on social networks.

The main way at the moment to analyze public opinion are sociological and marketing surveys, which interview selected respondents through pre-defined questionnaires. The disadvantages are: possibility for manipulative formulation of the questions; possibility for manipulative selection of the sample of respondents; it is difficult to choose the moments for interviewing each of the respondents so that they express their opinion honestly and / or competently enough; reliable and representative results require significant resources and time. Online petition platforms offer a cheap way to analyze public opinion, but the disadvantages are the possibility of manipulative formulation of questions, as well as applicability only to important public issues that can gather sufficient representation.

Currently, there are automated systems for monitoring public opinion, by automatically analyzing comments on popular social networks such as Facebook, Twitter, etc., but determining a positive / negative attitude towards a subject of natural language text automatically is extremely uncertain and at the same time, it is difficult to determine the context of the relationship in question.

Technical essence of the utility model

The task of the utility model is to create a system of communication between online media and readers, which will allow readers to express their opinion about the information published in the media in an easy, intuitive and at the same time structured way. From the point of view of online media, the system must be automated and not require specialized editorial support. Also, the task of the utility model is to create a system through which the information collected from readers' opinions allows timely and detailed analysis of public opinion.

The tasks are solved through an information platform for communication between online media and readers, which is connected via the Internet, at least one information system of online media and at least one consumer electronic device. The platform includes

2606 UI operating server and database.

The information platform has the ability to connect via the Internet in real time to multiple consumer electronic devices and to the information systems of multiple online media. The user device can be a desktop computer or a mobile computer or a tablet or smart phone.

According to the utility model, the operating server is configured to automatically retrieve key entities that are semantically related in the context of the publication. Prioritizes these subjects according to their type and relevance to the context of the publication and stores them in the database. These main actors are, for example, but not limited to, key actors, organizations, events, products, brands, cities, countries, and more. Each of these subjects has a unique identifier that allows the votes for a subject of different readers in different publications from different media to be tracked and aggregated. Each consumer electronic device is provided by the platform, through the operating server with an intuitive voting user interface for the main subjects in a given publication.

According to the utility model, the operating server is configured to register not only the vote itself on a particular subject, but also the context (other subjects, topic and date of publication, date of vote, etc.) in which the vote was cast. All information is collected in a single database. This database is a structured record of public opinion over time on various topics and events from everyday life.

Each user electronic device is equipped from the platform, through the operating server with an easy-to-use user interface for analysis and visualization of the information in the unified database. Means are offered for a comparative study of one or more subjects, which can be used to study the development over time of the reader's opinion, the correlation between approval and / or disapproval, the contexts in which they have high or low approval. These tools allow for timely and detailed sociological and marketing research.

The most important advantages of the information platform, according to the utility model, are as follows.

Fully automated, without editorial intervention, extraction of main subjects from the text of a publication. Prioritize these subjects according to their type and relevance to the context of the publication. Each subject has a unique identifier that allows it to be tracked in different publications from different media and to aggregate the votes received for it.

The reader has the opportunity to express his opinion while reading the publication and is under the influence of the information. The expression of opinion is as simple as possible and is carried out by positive or negative voting for key actors in the context of the publication presented to him through a list.

Online media maintain direct communication with their readers, having access to the collected information about the opinions expressed. Thus, the media can analyze the profile of their readers and offer them additional personalized services.

All information about the opinions expressed by different publications and different media is collected in a single database. This database is a structured record of public opinion over time on various topics and events from everyday life. The database offers structured, immediate, up-to-date and instant information for sociological and marketing research.

Explanation of the attached figures

The utility model is described in more detail with reference to the accompanying drawings, which illustrate its exemplary embodiment, intended to better understand the utility model and therefore not limit its scope.

Figure 1 shows the conceptual model of the communication system between online media and readers, according to the utility model.

Figure 2 is a block diagram illustrating the operation of the system.

The utility model is illustrated by the following exemplary embodiment, without limiting its scope.

Examples of implementation of the utility model

According to the utility model as seen in FIG. 1, the communication system between online media and readers contains the information

2606 UI platform 10 connected via the Internet to the information system of at least one online media 21,22,23 and to at least one consumer electronic device 31, 32, 33, 34. The information platform 10 includes an operating server 1 and a database 2. The electronic device , through which the user connects to the information platform 10 and to the information system of at least one online media 21,22,23, may be a desktop computer 31 or a mobile computer 32 or a tablet 33 or a smart phone 34.

In FIG. 2 illustrates the operation of the communication system between online media and readers.

When publishing a new publication, the information system of at least one online media 21, 22, 23 sends via Internet protocol, the text of the publication to the operating server 1. It retrieves the main subjects that are semantically related in the context of the publication. It then prioritizes these subjects according to their type and relevance to the context of the publication and saves them in the database 2, associating them with the publication. Each time a reader opens this publication on an electronic device 31,32,33,34, together with its text, the list of the main subjects is visualized, presented in a convenient way for voting. When the reader votes for an entity on the list, his voice is registered by the operating server 1 and recorded in the database 2. The user with an electronic device 31, 32,33,34, connects via the Internet with the operating server 1 and uses the means of information platform 10 for information analysis and conducts timely and detailed sociological and marketing research.

Claims (2)

Claims A system for communication between online media and readers and analysis of public opinion, characterized in that it includes the information platform (10) connected via the Internet in real time to a server of the information system of at least one online media (21, 22, 23) and with at least one user electronic device (31, 32, 33, 34), the information platform (10) comprising an operating server (1) connected in both directions to a database module (2). Communication system between online media and readers and public opinion analysis according to claim 1, characterized in that the consumer electronic device can be a desktop computer (31) or a mobile computer (32) or a tablet (33) or a smart phone (34).